The pet supplies industry in Benelux includes a dynamic array of companies that cater to pet care and wellness. From organic pet food brands to innovative technology firms creating smart devices, this sector meets various pet-related needs. As pet ownership rises, so does consumer demand for premium products and services. Sustainable, high-quality offerings are becoming popular, reflecting a shift towards healthier lifestyles for pets. Additionally, the industry is increasingly incorporating digital solutions to enhance customer experiences. This trend points towards continued growth, with firms vieing for market share through innovation and strategic investments.


The investors featured here include both private equity and venture capital firms headquartered in the Benelux region. Their sizes vary, from small firms to those managing thousands of employees, showcasing a broad range of expertise. Established between 1898 and 2022, they placed numerous deals in 2024, with some serious players like CVC Capital and Vendis Capital making a mark in the pet supplies space. Each firm comes with a unique approach, targeting various segments within the pet supplies market, whether it be through product innovation or service enhancement.


Top 15 Pet Supplies Investors in Benelux


1. Cvc

  • Website: cvc.com
  • Type: Private Equity
  • Headquarters: Luxembourg
  • Founded year: 2005
  • Headcount: 1001-5000
  • Number of deals in 2024: 16
  • LinkedIn: cvc-capital-partners

CVC Capital Partners is a prominent private equity investment firm based in Luxembourg, founded in 2005. The firm specializes in private equity, credit, secondaries, and infrastructure, managing approximately €193 billion in assets for over 1000 clients, including pension funds and institutional investors. CVC has made notable investments in the pet supplies industry, including the acquisition of Petco in March 2016 for $4.6 billion, which is a leading pet specialty retailer. Additionally, in October 2021, CVC acquired a majority stake in Medivet, a veterinary group with over 350 branches in the UK, further solidifying their presence in the pet care sector. These strategic investments reflect CVC's focus on delivering sustainable value and growth through their involvement in the pet supplies market.


2. Verlinvest

  • Website: verlinvest.com
  • Type: Venture Capital
  • Headquarters: Brussels, Brussels, Belgium
  • Founded year: 1995
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: verlinvest

Verlinvest is a venture capital firm based in Brussels, Belgium, founded in 1995. The firm specializes in investing in high-growth consumer brands across various sectors, including food, beverage, health, and technology. Verlinvest provides long-term capital and strategic advisory services to help brands scale and innovate. Notably, Verlinvest has made significant investments in the pet supplies sector, including a $37 million Series A funding for Heads Up For Tails, a company focused on pet wellness and care, and a $22 million Series A funding for KatKin, a fresh food and pet healthtech platform. These transactions highlight Verlinvest's commitment to supporting innovative companies in the pet industry, making it a relevant player in the pet supplies investment landscape.


3. Vendis Capital

  • Website: vendiscapital.com
  • Type: Private Equity
  • Headquarters: Machelen, Flanders, Belgium
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: vendis-capital

Vendis Capital is a private equity investment firm based in Machelen, Flanders, Belgium, founded in 2009. The firm specializes in consumer scale-ups, providing capital and strategic support to help businesses grow internationally and implement effective digitalization strategies. Vendis Capital focuses on collaboration with entrepreneurs to enhance market presence and achieve sustainable growth. Notably, they have invested in Yarrah Organic Petfood, a provider of organic cat and dog food, which highlights their involvement in the pet supplies industry. This investment reflects their commitment to supporting consumer businesses in the pet sector, alongside other investments in various consumer markets such as beauty and home goods.


4. Sofina

  • Website: sofinagroup.com
  • Type: Venture Capital
  • Headquarters: Brussels, Brussels, Belgium
  • Founded year: 1898
  • Headcount: 51-200
  • Number of deals in 2024: 4
  • LinkedIn: sofina

Sofina is a Brussels-based investment company founded in 1898, specializing in providing patient capital to growing businesses across various sectors, including telecommunications, consumer goods, and energy. The firm partners with entrepreneurs and family-owned businesses, offering strategic advice and long-term investment solutions to foster sustainable growth. Notably, Sofina has invested in Petkit, a Chinese manufacturer of smart devices for pets, leading a $50 million Series D funding round in July 2021. This investment highlights Sofina's engagement in the pet supplies industry, showcasing its willingness to support innovative companies within this sector. Additionally, Sofina has a diverse portfolio, including investments in various other industries, but its involvement with Petkit positions it as a potential player in the pet supplies market.


5. Triton Partners


Triton Partners is a private equity investment firm based in Luxembourg, founded in 1997. The firm specializes in private equity and credit investments in European mid-market businesses, focusing on sectors such as Business Services, Industrial Tech, and Healthcare. Triton provides operational expertise and capital to help companies unlock their full potential, partnering with management teams to address challenges and drive growth. Notably, Triton acquired Tetra in December 2002, a significant player in the pet supplies industry, which highlights their involvement in this sector. Additionally, they have made various acquisitions in other industries, such as MaskMedicar and Geia Food, showcasing their diverse investment portfolio.


6. Jab Holding Company LLC

  • Website: jabholco.com
  • Type: Private Equity
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2007
  • Headcount: 10001+
  • Number of deals in 2024: 1
  • LinkedIn: jab-holding-company-llc

JAB Holding Company LLC is a private equity investment firm based in Amsterdam, Netherlands, founded in 2007. The firm specializes in consumer goods and services, with a diverse portfolio that includes sectors such as coffee, fast casual dining, beauty, and notably, pet care. JAB has made significant strides in the pet care industry, particularly through its acquisitions of pet insurance companies. In 2023, JAB acquired Pumpkin Insurance Services, further expanding its footprint in the pet insurance market. Additionally, in 2021, JAB finalized agreements to acquire Figo Pet Insurance, and in 2023, it participated in a funding round for Embrace Pet Insurance. These strategic investments highlight JAB's commitment to long-term value creation in the pet care sector, catering to the growing demand for quality pet-related services and products.


7. Anterra Capital

  • Website: anterracapital.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2013
  • Headcount: 11-50
  • Number of deals in 2024: 9
  • LinkedIn: anterra-capital

Anterra Capital is a venture capital firm based in Amsterdam, Netherlands, founded in 2013. The firm specializes in agrifood technology investments, focusing on startups that leverage biotechnology and digital solutions to enhance food production and sustainability. Anterra Capital operates primarily in North America and Europe, supporting innovative companies in the agrifood sector. Notably, Anterra Capital has participated in significant transactions within the pet industry, including a €15 million Series A funding round for Dalma, a French pet insurance startup, and a Series B investment in Invetx, which is developing therapeutics for chronic diseases in dogs and cats. These investments highlight Anterra's engagement with the pet supplies sector, showcasing their versatility in supporting various industries.


8. Exor N.V.

  • Website: exor.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 26
  • LinkedIn: exor_2

Exor N.V. is a holding company based in Amsterdam, Netherlands, founded in 2009. It operates across various sectors, including automotive, healthcare, and media, and manages a diverse portfolio of companies such as Ferrari, Stellantis, and Philips. Exor focuses on enhancing value through strategic investments and operational support. Notably, Exor has made significant investments in the pet supplies sector, including a recent seed round investment of $4 million in Lupa Pets, which indicates its interest in the pet supplies market. Additionally, Exor has participated in other funding rounds for companies like Motatos, a sustainable e-commerce business, although this is not directly related to pet supplies. Overall, Exor's investment in Lupa Pets highlights its engagement in the pet supplies industry.


9. V3 Ventures

  • Website: v3.ventures
  • Type: Venture Capital
  • Headquarters: Brussels, Brussels, Belgium
  • Founded year: 2022
  • Headcount: 1-10
  • Number of deals in 2024: 9
  • LinkedIn: v3-venture

V3 Ventures is a venture capital firm based in Brussels, Belgium, founded in 2022. The firm specializes in investing in early-stage consumer businesses across various sectors, including wellness, food, and lifestyle. V3 Ventures aims to support founders by providing capital and strategic guidance to help them build strong brands and achieve growth. Notably, V3 Ventures participated in the Series A funding of KatKin, a fresh food and pet healthtech platform, which raised a total of $28 million to invest in growth and personalized health plans for pets. This transaction highlights V3 Ventures' engagement in the pet supplies industry, showcasing their commitment to innovative solutions in pet health and nutrition. Additionally, their diverse investment portfolio reflects a broader strategy that includes various consumer-focused sectors, further emphasizing their adaptability and potential relevance in the pet supplies market.


10. AAC Capital Partners


AAC Capital Partners is a private equity investment firm based in Amsterdam, Netherlands, founded in 1982. The firm specializes in supporting mid-sized businesses in the Benelux region by providing growth capital and strategic guidance to help them achieve their international growth ambitions. AAC Capital focuses on fostering entrepreneurship and sustainable growth through partnerships with management teams. Notably, they have made significant investments in various sectors, including their acquisition of Yarrah Organic Pet Food in January 2017, which highlights their active role in the pet supplies industry. This acquisition was part of their Benelux-focused fund and marked their commitment to the pet food market, showcasing their capability to invest in and support companies within this niche. Other transactions, such as their acquisitions of Fabory Group, Amtico International, and IMCD, reflect their broader investment strategy but do not pertain to the pet supplies sector.


11. VentureFriends

  • Website: venturefriends.vc
  • Type: Venture Capital
  • Headquarters: Netherlands
  • Founded year: 2016
  • Headcount: 1-10
  • Number of deals in 2024: 8
  • LinkedIn: venturefriends

VentureFriends is a venture capital firm based in the Netherlands, founded in 2016. They specialize in early-stage investments, providing financial backing and strategic support to ambitious founders. While their primary focus has been on sectors like FinTech and PropTech, they have also invested in the pet supplies industry, notably in Alvar Pet, which raised $2,323,364 in a seed round on November 8, 2021. This investment highlights their willingness to engage with diverse sectors, including pet supplies, alongside their core focus areas. Their approach involves partnering with entrepreneurs to help them build scalable businesses and navigate growth challenges, which can be beneficial for startups in the pet supplies market.


12. DLF Venture

  • Website: dlfventure.com
  • Type: Venture Capital
  • Headquarters: Luxembourg
  • Founded year: 2016
  • Headcount: 1-10
  • LinkedIn: dlfventure

DLF Venture is a Luxembourg-based venture capital firm founded in 2016, focusing on supporting consumer-oriented brands across various sectors, including food & beverage and health & care. The firm partners with ambitious founders, providing both investment and hands-on support to help them grow their businesses. Notably, DLF Venture has participated in funding rounds for Edgard & Cooper, a manufacturer of premium dog and cat food, contributing to their Series B and Series C rounds, which raised significant capital to accelerate product development and growth in the pet food market. This involvement highlights DLF Venture's commitment to the pet supplies industry, alongside their broader investment strategy.


13. Astanor

  • Website: astanor.com
  • Type: Venture Capital
  • Headquarters: Luxembourg
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 10
  • LinkedIn: astanor-venture

Astanor is an impact investment firm based in Luxembourg, founded in 2017, that focuses on the agrifood tech sector. They support innovative companies aiming to create sustainable food systems through strategic guidance and investment. Astanor has been involved in several notable transactions, including significant investments in Ynsect, a French startup that specializes in insect farming. Ynsect is transitioning from producing animal feed to high-margin pet food, which highlights Astanor's engagement in the pet supplies market. In addition to Ynsect, Astanor has invested in other agrifood tech companies, demonstrating their commitment to sustainability and innovation in food systems.


14. Quilvest Capital Partners


Quilvest Capital Partners is an investment management firm based in Luxembourg, specializing in private equity, real estate, and private credit. Founded in 1917, the firm manages over $7 billion in assets and serves a diverse clientele, including institutions and family offices, by providing tailored investment strategies to meet their financial objectives. Notably, Quilvest has been involved in various transactions, including the acquisition of a majority stake in Cabaïa, a French accessories brand, in June 2023. While Cabaïa's primary focus is not solely on pet supplies, the nature of their product offerings suggests potential relevance to the pet accessories market. This indicates Quilvest's willingness to explore investments that may intersect with the pet supplies industry, making them a noteworthy investor in this space.


15. Market One Capital

  • Website: moc.vc
  • Type: Venture Capital
  • Headquarters: Luxembourg
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 7
  • LinkedIn: m1c

Market One Capital is a venture capital firm based in Luxembourg, founded in 2017. The firm specializes in investing in innovative startups across various sectors, including FinTech, HealthTech, and AgriTech. They provide financial backing and strategic support to help these businesses grow and succeed in their respective markets. Notably, Market One Capital has participated in funding rounds for PetsApp, a UK-based client engagement platform for pet owners, which raised $4.4 million in a seed round. This investment highlights their engagement in the pet supplies industry, showcasing their willingness to support companies that cater to pet-related needs. Additionally, they have been involved in multiple funding rounds for Magaloop, although this company does not appear to be directly related to pet supplies. Overall, Market One Capital's investment in PetsApp demonstrates their potential relevance in the pet supplies sector.



Pet Supplies Insights: Key Investors in Benelux


InvestorHeadquarterSizeFoundedDeals 2024
CvcLuxembourg1001-5000200516
VerlinvestBrussels, Brussels, Belgium11-5019955
Vendis CapitalMachelen, Flanders, Belgium11-5020093
SofinaBrussels, Brussels, Belgium51-20018984
Triton PartnersLuxembourg201-50019976
Jab Holding Company LLCAmsterdam, North Holland, Netherlands10001+20071
Anterra CapitalAmsterdam, North Holland, Netherlands11-5020139
Exor N.V.Amsterdam, North Holland, Netherlands11-50200926
V3 VenturesBrussels, Brussels, Belgium1-1020229
AAC Capital PartnersAmsterdam, North Holland, Netherlands11-5019821
VentureFriendsNetherlands1-1020168
DLF VentureLuxembourg1-1020160
AstanorLuxembourg11-50201710
Quilvest Capital PartnersLuxembourg51-20019172
Market One CapitalLuxembourg11-5020177


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