The home decor industry in the DACH region is thriving with creativity and innovation. It involves a spectrum of companies that design, manufacture, and sell attractive furnishings, textiles, and decorative items. From artisanal workshops creating bespoke pieces to e-commerce giants providing a vast array of products, consumer preferences are driving the market. Sustainability is also emerging as a key theme, with many brands prioritizing eco-friendly practices. As online shopping gains popularity, companies are enhancing their digital presence to offer personalized experiences. Overall, the industry is poised for growth as trends shift towards individual expression and environmental consciousness.


The list features a mix of venture capital and private equity firms operating in the DACH region, with headquarters in cities like Munich and Berlin. Founded between 1979 and 2019, these investors vary in size, employing between 11 to over 10,000 people. Interestingly, while some firms like HV Capital made 28 investments in 2024, others like Rocket Internet SE did not engage in new deals that year. This range of activity highlights the varying appetites for risk and opportunity among investors in the home decor sector.


Top 15 Home Decor Investors in DACH


1. Rocket Internet SE


Rocket Internet SE is a Berlin-based venture builder founded in 2007, specializing in incubating and investing in internet and technology companies globally. The firm provides operational support and capital to entrepreneurs, helping them build market-leading companies across various sectors, including eCommerce, PropTech, and FinTech. Notably, Rocket Internet has made significant investments in the home decor space, particularly through Home24, where they participated in multiple funding rounds from 2012 to 2016, raising a total of over $170 million. Additionally, they have invested in Mobly, a home furnishings site in Brazil, further showcasing their engagement in the home decor industry. This diverse investment portfolio highlights Rocket Internet's capability and interest in supporting companies within the home decor sector.


2. HV Capital

  • Website: hvcapital.com
  • Type: Venture Capital
  • Headquarters: Flensburg, Schleswig-Holstein, Germany
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 28
  • LinkedIn: hvventures

HV Capital is a venture capital firm based in Flensburg, Schleswig-Holstein, Germany, founded in 2000. The firm specializes in investing in digital companies and supporting entrepreneurs from seed stage to exit, managing over €2.8 billion in assets. HV Capital has made significant investments in the home decor sector, notably in Home24, a leading online home furniture and decor retailer, where they participated in multiple funding rounds from seed to later stages, including a $22.76 million venture round in 2016. Additionally, they have been involved with Westwing, a shopping club focused on home decor and furniture, further showcasing their engagement in this industry. Their strategic guidance and capital support have helped these companies navigate growth challenges and achieve market success in the home decor space.


3. Acton Capital


Acton Capital is a Munich-based venture capital firm founded in 1999, specializing in investing in startups at the Series A stage and beyond. They focus on providing financial backing and strategic guidance to mission-driven teams across various sectors, including technology and eco-friendly consumer goods. Notably, Acton Capital has been involved in several funding rounds for Etsy, a prominent online marketplace for handmade and vintage goods, including home decor items. Their investments in Etsy span from Series C to Series E, with significant amounts raised, indicating a strong commitment to supporting businesses that operate within the home decor space. Additionally, Acton Capital has made a minority investment in mytheresa.com, a luxury fashion retailer, which may also include home decor items in its offerings. This diverse investment portfolio highlights Acton Capital's interest in sectors that intersect with home decor, making them a relevant player in this industry.


4. Hannover Finanz

  • Website: hannoverfinanz.de
  • Type: Private Equity
  • Headquarters: Hanover, Lower Saxony, Germany
  • Founded year: 1979
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: hannoverfinanz

Hannover Finanz is a private equity firm based in Hanover, Lower Saxony, Germany, founded in 1979. The firm specializes in providing equity capital to medium-sized family businesses in Germany, Austria, and Switzerland, focusing on sustainable growth through strategic investments and consulting services. Hannover Finanz has been involved in several notable transactions in the home decor sector, including the acquisition of Wofi Leuchten GmbH in 1988, a company that specializes in lighting solutions, and the Nolte Group in 1991, which is known for its furniture and kitchen products. Additionally, they acquired Paper+Design in 2010, a company that produces decorative paper products, further emphasizing their engagement in the home decor market. Their investment strategy aims to help businesses navigate challenges related to succession, growth, and restructuring, making them a supportive partner for companies in the home decor industry.


5. Foundamental

  • Website: foundamental.com
  • Type: Venture Capital
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 2019
  • Headcount: 11-50
  • Number of deals in 2024: 7
  • LinkedIn: foundamental

Foundamental is a venture capital firm based in Berlin, Germany, founded in 2019. The firm specializes in the architecture, engineering, and construction (AEC) technology sectors, providing early-stage funding and strategic support to startups. Their portfolio includes companies focused on 3D design, construction, renovation, and supply chain logistics. Notably, Foundamental has invested in Dekoruma, an Indonesian home decor platform, participating in both a Series C1 round and a pre-Series C funding round, which highlights their engagement in the home decor industry. Additionally, they have invested in Welcome Homes, a company that aims to innovate home design and construction processes, further solidifying their relevance in the home decor space. Through these investments, Foundamental demonstrates a commitment to supporting businesses that enhance the home decor and construction landscape.


6. TA Ventures

  • Website: taventures.vc
  • Type: Venture Capital
  • Headquarters: Frankfurt, Hesse, Germany
  • Founded year: 2010
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: ta-ventures

TA Ventures is a venture capital firm based in Frankfurt, Hesse, Germany, founded in 2010. The firm specializes in early-stage technology startups across various sectors, including HealthTech and FinTech. They provide capital and strategic support to help startups grow and succeed in competitive markets. Notably, TA Ventures has invested in Urbanara, a company focused on home decor, which highlights their engagement in this sector. Additionally, they participated in funding rounds for ettitude, a brand that offers sustainable home textiles, further showcasing their interest in home-related products. With a global presence, TA Ventures actively builds networks for its portfolio companies, enhancing their growth potential.


7. Burda Principal Investments


Burda Principal Investments is a venture capital firm based in Munich, Bavaria, Germany, founded in 2016. The firm specializes in growth stage investing, primarily focusing on digital technology and media companies. They provide long-term growth equity to entrepreneurs, helping them overcome financial barriers to expansion. Notably, Burda has participated in funding rounds for Etsy, a well-known online marketplace for handmade and vintage items, including home decor products. They were involved in multiple funding rounds for Etsy, contributing to its growth and international expansion. Additionally, Burda led a significant investment in Notonthehighstreet.com, a platform that connects consumers with independent sellers of unique home decor and gifts. Their portfolio also includes Blitsy, which focuses on craft supplies and DIY projects, further linking them to the home decor industry. Overall, Burda Principal Investments has a diverse portfolio that includes key players in the home decor market, showcasing their interest in this sector.


8. IBB Ventures


IBB Ventures is a venture capital firm based in Berlin, Germany, founded in 1997. The firm specializes in early-stage financing and has supported over 270 startups, providing them with the necessary funding and resources to thrive in competitive markets. Among their notable transactions, IBB Ventures invested in Cocoli, which raised over $3 million in a seed round, and Stilnest, a platform for designer jewelry that received seed funding in 2014 and an angel round in 2016. While Stilnest primarily focuses on jewelry, its emphasis on design aligns with the aesthetics often found in home decor. Additionally, IBB Ventures has invested in Outfittery, a fashion retail company, which, while not directly related to home decor, indicates their interest in consumer lifestyle brands. This diverse portfolio showcases IBB Ventures' commitment to supporting innovative startups across various sectors, including those that intersect with home decor.


9. b2venture

  • Website: b2venture.vc
  • Type: Venture Capital
  • Headquarters: St. Gallen, St. Gallen, Switzerland
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 15
  • LinkedIn: btovpartners

b2venture is a venture capital firm based in St. Gallen, Switzerland, founded in 2000. They specialize in early-stage investments in innovative startups across various sectors, providing financial backing and support to entrepreneurs. Notably, b2venture invested in Urbanara, which raised approximately $4.6 million in Series A funding in April 2012. Urbanara is known for its focus on home decor products, which highlights b2venture's engagement in the home decor industry. Their collaboration with a community of angel investors enhances their investment strategy, positioning them as a key player in the European venture capital landscape, particularly for startups in the home decor sector.


10. Egeria REI GmbH Ijzendoorn & Co. KG


Egeria REI GmbH Ijzendoorn & Co. KG is a private equity investment firm based in Berlin, Germany, founded in 1997. The firm specializes in private equity and real estate investments, focusing on partnering with healthy businesses to drive sustainable growth through strategic investments. Egeria operates in the Netherlands, the DACH region, and North America, providing capital and management expertise to businesses seeking to expand and thrive. Notably, Egeria has made several acquisitions relevant to the home decor industry, including Nooteboom Textiles, a textiles wholesaler, and Klafs, a leading manufacturer of integrated saunas. These transactions highlight Egeria's engagement in sectors that contribute to home decor and wellness, reinforcing their position as a relevant investor in this space.


11. Mountain Partners


Mountain Partners is a venture capital firm based in Zurich, Switzerland, founded in 2005. The firm specializes in investment management and focuses on providing funding and operational support to startups and technology companies across Europe, Latin America, and Asia. Mountain Partners manages a diversified portfolio of VC funds aimed at empowering innovative businesses and facilitating their growth. Among their notable transactions, they invested in Urbanara, which raised approximately $5.9 million in a venture round in July 2015. Urbanara is known for its home decor products, indicating Mountain Partners' engagement in the home decor industry. While they have also participated in funding rounds for companies like Lieferando, which operates in the food delivery sector, their investment in Urbanara highlights their relevance to the home decor market.


12. SIGNA Group of Companies


SIGNA Group of Companies, founded in 1999 and based in Vienna, Austria, is a prominent venture capital firm operating primarily in the real estate and retail sectors. The company has made significant strides in the retail landscape through strategic acquisitions. Notably, in June 2018, SIGNA acquired the furniture chain kika/Leiner from the Steinhoff Group, marking its entry into the brick-and-mortar retail market in Austria and enhancing its portfolio in the home decor sector. Additionally, SIGNA has partnered with Central Group to acquire luxury retail entities such as the Selfridges Group and Globus, further diversifying its retail investments. These transactions highlight SIGNA's commitment to expanding its influence in the retail market, including segments relevant to home decor.


13. Zimmermann Investment Verwaltungs-GmbH


Zimmermann Investment Verwaltungs-GmbH is a corporate investment firm based in Werdohl, North Rhine-Westphalia, Germany, founded in 1990. The firm specializes in providing consulting and investment services across various sectors, including real estate, technology, and consumer internet. Notably, they have participated in funding rounds for companies in the home decor space, such as Home24, which raised funds in May 2012, and MYCS, which completed a funding round of over 10 million euros in June 2018. These transactions highlight their engagement in the home decor industry, supporting startups and businesses with funding and strategic guidance.


14. French Partners


French Partners is a venture capital investment platform based in Geneva, Switzerland, founded in 2016. The firm specializes in co-investing in startups and SMEs led by French entrepreneurs aiming for international growth. They provide capital ranging from 1 to 5 million euros per transaction and leverage a network of experienced investors to support business development. Notably, French Partners participated in the Series B funding round for GAIA Design, a Mexican online-to-offline furniture brand, which raised $15 million to expand its operations in the home decor market. This involvement highlights their engagement in the home decor sector, alongside other investments in diverse industries such as technology and classifieds.


15. Ringier

  • Website: ringier.com
  • Type: Corporate
  • Headquarters: Zurich, Zurich, Switzerland
  • Founded year: 1833
  • Headcount: 5001-10000
  • LinkedIn: ringier

Ringier AG is a media company based in Zurich, Switzerland, founded in 1833. It operates in media publishing, digital marketplaces, and technology solutions, serving both consumers and businesses. Notably, Ringier has invested in Pamono, a Berlin-based vintage and contemporary design marketplace, which raised a mid-size seven-digit investment round with Ringier's participation. This investment highlights Ringier's engagement in the home decor sector, as Pamono focuses on design items that are integral to home decor. Additionally, Ringier acquired a 60% stake in DeinDeal.ch, a discount portal that offers significant discounts on lifestyle products, which may include home decor items. These transactions illustrate Ringier's strategic interest in expanding its portfolio to include sectors related to home decor, despite its primary focus on media.



Home Decor Insights: Key Investors in DACH


InvestorHeadquarterSizeFoundedDeals 2024
Rocket Internet SEBerlin, Berlin, Germany201-50020070
HV CapitalFlensburg, Schleswig-Holstein, Germany11-50200028
Acton CapitalMunich, Bavaria, Germany11-5019993
Hannover FinanzHanover, Lower Saxony, Germany11-5019792
FoundamentalBerlin, Berlin, Germany11-5020197
TA VenturesFrankfurt, Hesse, Germany11-5020105
Burda Principal InvestmentsMunich, Bavaria, Germany11-5020165
IBB VenturesBerlin, Berlin, Germany11-50199718
b2ventureSt. Gallen, St. Gallen, Switzerland11-50200015
Egeria REI GmbH Ijzendoorn & Co. KGBerlin, Berlin, Germany51-20019970
Mountain PartnersZurich, Zurich, Switzerland11-5020051
SIGNA Group of CompaniesVienna, Vienna, Austria10001+19990
Zimmermann Investment Verwaltungs-GmbHWerdohl, North Rhine-Westphalia, Germany11-5019900
French PartnersGeneva, Geneva, Switzerland1-1020160
RingierZurich, Zurich, Switzerland5001-1000018330


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