The music video production industry in the Nordics has seen remarkable growth, powered by innovative companies and digital platforms. This industry includes production houses, agencies, and tech startups that collaborate on creating engaging visual content for artists and brands. Most players focus on blending artistry with cutting-edge technology to produce high-quality videos. Interestingly, streaming services and social media have shifted the industry's landscape, making music videos more accessible and important for promotional efforts. As the market evolves, the integration of AI and data-driven strategies could pave the way for interactive and personalized viewer experiences in music video production.


Investors targeting music video production in the Nordics comprise a mix of venture capitalists and private equity firms, predominantly located in Stockholm and Helsinki. With firm sizes ranging from tiny specialists to large corporations, their founding years span from 1839 to 2018. In 2024, these investors executed a range of deals, showcasing their interest in the music tech sector, specifically focusing on platforms like Epidemic Sound and Starmony. The variety of investment strategies indicates a significant commitment to fostering innovation in the vibrant Nordic music scene.


Top 14 Music Video Production Investors in the Nordics


1. Almi

  • Website: almi.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 201-500
  • Number of deals in 2024: 7
  • LinkedIn: almi-ab

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It provides loans, risk capital, and business development support to small and medium-sized enterprises. Almi aims to enhance the growth and competitiveness of these businesses by offering tailored financial solutions and guidance. Notably, Almi has invested in several music-related ventures, including Starmony, a music tech company that allows users to create and release music globally, and Auddly, a song project management platform backed by notable figures in the music industry. These investments highlight Almi's commitment to fostering innovation in the music sector, making them a relevant player in the music video production landscape.


2. Spotify

  • Website: spotify.com
  • Type: Corporate
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2006
  • Headcount: 5001-10000
  • Number of deals in 2024: 1
  • LinkedIn: spotify

Spotify is a music and podcast streaming service founded in 2006, headquartered in Stockholm, Sweden. It offers users access to a vast library of audio content, allowing them to stream music and podcasts on various devices, create and share playlists, and enjoy both free and premium subscription options. As an investor, Spotify has been involved in several notable transactions that enhance its position in the music industry. In 2017, Spotify acquired Soundtrap, a platform that allows users to create music collaboratively online, which could facilitate music video production. Additionally, Spotify's acquisition of Sonalytic, a music recognition technology company, indicates its interest in improving content identification and rights management, which are crucial for music video distribution. Furthermore, Spotify's passive investment in DistroKid, an independent music distributor, enhances its services for artists, allowing them to distribute their music and potentially their music videos seamlessly across various platforms. These transactions highlight Spotify's commitment to supporting artists and content creators, making it a relevant player in the music video production landscape.


3. EQT Group

  • Website: eqtgroup.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 1001-5000
  • Number of deals in 2024: 30
  • LinkedIn: eqt-partners

EQT Group is a prominent investment firm based in Stockholm, Sweden, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Founded in 1994, EQT serves institutional investors by managing diverse investment portfolios across multiple sectors and geographies. Notably, EQT has made significant investments in the music industry, including a recent takeover bid for Believe, a leading digital music distribution company, valued at approximately USD $1.64 billion. Additionally, EQT has been involved in multiple funding rounds for Epidemic Sound, a company that provides music for various media, including video content, raising substantial amounts to support its growth. Furthermore, EQT's strategic investment in United Talent Agency (UTA) highlights their commitment to the entertainment sector, which includes music and video production. These transactions demonstrate EQT's active role in the music industry, reinforcing their relevance as an investor in music video production.


4. Creandum

  • Website: creandum.com
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2003
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: creandum

Creandum is a venture capital firm based in Stockholm, Sweden, founded in 2003. The firm specializes in supporting early-stage entrepreneurs in building global, category-defining companies across various sectors, including fintech and health tech. Creandum provides venture capital investment, strategic support, and networking opportunities to startups. Notably, they have invested in Epidemic Sound, which raised $5 million in its Series A round to expand its library of music tracks, essential for music video production. Additionally, Creandum has invested in Spotify, which has transformed the music industry and serves as a platform for music videos. These transactions highlight Creandum's involvement in the music sector, particularly in areas that intersect with music video production.


5. Bonnier Ventures

  • Website: bonnierventures.com
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2013
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: bonnier-ventures

Bonnier Ventures is a Stockholm-based venture capital firm founded in 2013, operating as the investment division of the Bonnier Group. The firm focuses on providing capital and management support to promising companies in structurally growing industries, including healthcare, media, sustainability, fintech, and SaaS. Notably, Bonnier Ventures has made significant investments in the music tech sector, such as their participation in a $3.5M funding round for Starmony, a Swedish music tech company that allows users to create and release music globally. They also invested in We Are Voice, a company that raised $1M in a seed round, and United Screens, which focuses on video content and distribution. Their investment in Kyra, a creator economy company, further emphasizes their commitment to supporting innovative media ventures. These transactions highlight Bonnier Ventures' active role in the music and media landscape, making them a relevant investor in the music video production industry.


6. Investinor

  • Website: investinor.no
  • Type: Venture Capital
  • Headquarters: Trondheim, Trøndelag, Norway
  • Founded year: 2008
  • Headcount: 11-50
  • Number of deals in 2024: 4
  • LinkedIn: investinor

Investinor AS is a venture capital investment company based in Trondheim, Trøndelag, Norway, founded in 2008. It specializes in providing funding to promising startups and companies, helping them grow and achieve market leadership. Investinor manages state interests in seed and venture funds and collaborates with entrepreneurs and other investors. Notably, Investinor has been involved in several transactions relevant to the music industry, including a significant investment in Soundrop, a social music discovery platform, which raised $3.4 million in a Series B funding round in 2013. This investment highlights Investinor's interest in music-related ventures. Additionally, while other transactions such as those involving VIBBIO and Nomono are not directly related to music video production, they demonstrate Investinor's active role in supporting innovative companies, which could include future opportunities in the music video sector.


7. Kichi Invest

  • Website: kichiinvest.se
  • Type: Corporate
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2016
  • Headcount: 1-10
  • LinkedIn: kichi-invest

Kichi Invest is a corporate investment firm based in Stockholm, Sweden, founded in 2016. The firm specializes in supporting Nordic unlisted companies in their growth journey by providing capital and strategic expertise. Kichi Invest has a diverse portfolio that includes innovative companies across various sectors. Notably, Kichi Invest participated in the funding of Epidemic Sound, which raised $1,000,000 in a venture round in April 2017. Epidemic Sound is a significant player in the music industry, providing music for various media, including music videos. Additionally, Kichi Invest was involved in funding Zound Industries, which raised over $10 million in December 2016, and Starflow, which raised approximately $2.4 million in July 2017. While these transactions highlight Kichi Invest's engagement with companies that have ties to the music industry, their overall investment strategy encompasses a broader range of sectors.


8. CapMan

  • Website: capman.com
  • Type: Private Equity
  • Headquarters: Helsinki, Uusimaa, Finland
  • Founded year: 1989
  • Headcount: 51-200
  • Number of deals in 2024: 4
  • LinkedIn: capman

CapMan Oyj is an investment management firm based in Helsinki, Finland, specializing in private equity, real estate, infrastructure, and natural capital investments. Founded in 1989, CapMan serves institutional investors by providing access to diverse investment strategies aimed at achieving sustainable returns. The firm has a strong presence in the Nordic markets and leverages its expertise to manage funds and drive value creation for its clients. Notably, CapMan led a €5 million investment round in Neural DSP Technologies, a company that operates at the intersection of music and technology, indicating its interest in the music sector. This investment, along with its acquisition of Norum, showcases CapMan's capability to engage with companies that could have relevance to music video production, particularly through technological advancements in music creation and production.


9. Schibsted

  • Website: schibsted.com
  • Type: Corporate
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1839
  • Headcount: 5001-10000
  • Number of deals in 2024: 3
  • LinkedIn: schibsted-asa

Schibsted Media Group is a corporate investor based in Oslo, Norway, with a rich history dating back to 1839. Originally a publishing company, Schibsted has transitioned into the digital marketplace sector, offering online platforms for classified ads and second-hand goods. Notably, Schibsted has made strategic investments in the media production space, including the acquisition of Metronome, Denmark's second largest TV and film production company, which strengthens its position in the Scandinavian media landscape. Additionally, Schibsted has invested in Podme, a podcast platform, indicating a broader interest in audio-visual content production. These transactions highlight Schibsted's commitment to expanding its media portfolio, which could encompass music video production as part of its film and television endeavors.


10. Butterfly Ventures

  • Website: butterfly.vc
  • Type: Venture Capital
  • Headquarters: Helsinki, Uusimaa, Finland
  • Founded year: 2012
  • Headcount: 1-10
  • Number of deals in 2024: 5
  • LinkedIn: butterfly-ventures

Butterfly Ventures is a venture capital firm based in Helsinki, Uusimaa, Finland, founded in 2012. The firm specializes in seed stage investments, particularly in deep tech startups, and emphasizes social and environmental impact. Butterfly Ventures provides capital and strategic support to early-stage companies, helping them navigate growth challenges. Notably, they co-led a $2 million Pre-Series A funding round for Reactional Music, a company that focuses on music licensing, indicating their interest in the music industry. Additionally, they have invested in TVM Media and Valossa, the latter of which is developing AI-powered video search technology, further showcasing their engagement with technology that could be relevant to video production.


11. Seb

  • Website: sebgroup.com
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1856
  • Headcount: 10001+
  • Number of deals in 2024: 13
  • LinkedIn: seb

Skandinaviska Enskilda Banken AB (SEB) is a leading banking group in Northern Europe, founded in 1856, providing a wide range of financial services including corporate and investment banking, asset management, and private wealth management. SEB serves large corporations, institutional clients, and private individuals, helping them manage their financial assets and navigate investment opportunities. Notably, SEB has made significant investments in the media and entertainment sector, including a $20 million venture round for Epidemic Sound, a company that provides music for various media, including music videos. Additionally, SEB has been involved with Accedo, a Stockholm-based video experience pioneer, leading a $17 million equity funding round and previously acquiring the company. These transactions highlight SEB's engagement in the video and music production industries, making them a relevant investor in this space.


12. Brightly Ventures


Brightly Ventures is a venture capital firm based in Stockholm, Sweden, founded in 2018. The firm specializes in early-stage technology investments in the Nordic region, providing capital and advisory services to help entrepreneurs transform innovative ideas into successful businesses. Notably, Brightly Ventures has invested in Starmony, a Swedish music tech company that raised $3.5M to develop an app allowing users to create and release music globally. This investment highlights their engagement in the music industry, despite their broader focus on technology startups. Additionally, they have participated in funding rounds for other tech companies, indicating a diverse investment portfolio while maintaining a connection to the music sector through Starmony.


13. Luminar Ventures

  • Website: luminarventures.com
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2017
  • Headcount: 1-10
  • Number of deals in 2024: 7
  • LinkedIn: luminar-ventures

Luminar Ventures is a venture capital firm based in Stockholm, Sweden, founded in 2017. They specialize in pre-seed and seed-stage investments, providing funding and strategic guidance to entrepreneurs to help them achieve product-market fit. While their primary focus is on innovative companies in the technology sector, they have made notable investments in the music industry, particularly in Starmony, a Swedish music tech company. Starmony has raised significant funding to develop an app that allows users to create and release music globally, showcasing Luminar's interest in supporting technology that enhances music production and distribution. This involvement in the music tech space positions Luminar Ventures as a potential investor in music video production, as they may seek to support projects that intersect with their existing portfolio.


14. Brunnur Ventures

  • Website: brunnurventures.com
  • Type: Venture Capital
  • Headquarters: Reykjavík, Reykjavíkurborg, Iceland
  • Founded year: 2014
  • Headcount: 1-10
  • Number of deals in 2024: 2
  • LinkedIn: brunnur

Brunnur Ventures is a venture capital firm based in Reykjavík, Iceland, founded in 2014. The firm specializes in investing in early-stage startups and growth companies, providing not only capital but also mentorship and access to valuable networks to help entrepreneurs navigate their business challenges. Their investment portfolio spans various industries, including biotech and fintech, focusing on innovative solutions to significant problems. Notably, Brunnur Ventures invested in ATMO Select, a company that offers in-store music services, which highlights their engagement in the music industry. This investment reflects their interest in music-related technologies and solutions, positioning them as a relevant player in the broader music sector.



Music Video Production Insights: Key Investors in the Nordics


InvestorHeadquarterSizeFoundedDeals 2024
AlmiStockholm, Stockholm, Sweden201-50019947
SpotifyStockholm, Stockholm, Sweden5001-1000020061
EQT GroupStockholm, Stockholm, Sweden1001-5000199430
CreandumStockholm, Stockholm, Sweden11-50200317
Bonnier VenturesStockholm, Stockholm, Sweden1-1020131
InvestinorTrondheim, Trøndelag, Norway11-5020084
Kichi InvestStockholm, Stockholm, Sweden1-1020160
CapManHelsinki, Uusimaa, Finland51-20019894
SchibstedOslo, Oslo, Norway5001-1000018393
Butterfly VenturesHelsinki, Uusimaa, Finland1-1020125
SebStockholm, Stockholm, Sweden10001+185613
Brightly VenturesStockholm, Stockholm, Sweden1-1020180
Luminar VenturesStockholm, Stockholm, Sweden1-1020177
Brunnur VenturesReykjavík, Reykjavíkurborg, Iceland1-1020142


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