The hair care products industry in Benelux is flourishing, driven by rising consumer awareness and demand for quality products. Companies in this space range from established global brands to innovative startups focused on natural and eco-friendly options. Popular offerings include shampoos, conditioners, treatments, and styling products catering to various hair types and customer preferences. The shift towards sustainability and clean ingredients is notable, with many brands prioritizing ethical sourcing and production. Consequently, the sector is experiencing a surge in investments, reflecting its bright future as a vibrant and growing market, poised for continued evolution.


The list features a dynamic mix of investors specializing in hair care products across the Benelux region. With venture capital and private equity firms predominantly spearheading investments, some notable names include Verlinvest and Vendis Capital. These investors vary in size, ranging from small firms with 1-10 employees to substantial companies employing over 10,000. Many were established after the turn of the millennium, while others have roots going back to the 19th century. In 2024, several investors made multiple deals in the hair care sector, underscoring the growing importance of this industry.


Top 13 Hair Care Products Investors in Benelux


1. Cvc

  • Website: cvc.com
  • Type: Private Equity
  • Headquarters: Luxembourg
  • Founded year: 2005
  • Headcount: 1001-5000
  • Number of deals in 2024: 16
  • LinkedIn: cvc-capital-partners

CVC Capital Partners is a prominent investment firm founded in 2005, based in Luxembourg, specializing in private equity, credit, secondaries, and infrastructure. With approximately €193 billion in assets under management for over 1000 clients, including pension funds and institutional investors, CVC focuses on delivering sustainable value and growth through strategic investments. Notable transactions include the acquisition of Douglas Holding in 2015, a major player in the beauty and personal care market, which encompasses hair care products. Additionally, CVC's investment in Softex Indonesia highlights their engagement in the consumer goods sector, which includes personal care products. Their acquisition of Matas, a retail chain that may offer beauty products, further emphasizes their involvement in the beauty industry.


2. Azelis

  • Website: azelis.com
  • Type: Corporate
  • Headquarters: Antwerp, Flanders, Belgium
  • Founded year: 2001
  • Headcount: 1001-5000
  • Number of deals in 2024: 5
  • LinkedIn: azelis

Azelis is a corporate investor based in Antwerp, Flanders, Belgium, specializing in the distribution of specialty chemicals and providing innovation services. Founded in 2001, Azelis serves over 63,000 customers across various sectors, including life sciences and industrial applications. The company has made significant strides in the personal care market, particularly through strategic acquisitions. Notably, they acquired Ross Organic in 2017, enhancing their resources in the personal care market in the Western US. In 2022, they further solidified their position by acquiring Eurotrading, an Italian company focused on personal care, and Ashapura Aromas, a distributor in the flavors and fragrances market, which also intersects with personal care. Additionally, their acquisition of Vigon International, a manufacturer of ingredients for cosmetics, underscores their commitment to the personal care and hair care sectors. These transactions highlight Azelis's strategic focus on expanding its footprint in the personal care industry, making them a relevant player in the hair care products market.


3. Verlinvest

  • Website: verlinvest.com
  • Type: Venture Capital
  • Headquarters: Brussels, Brussels, Belgium
  • Founded year: 1995
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: verlinvest

Verlinvest is a venture capital investment firm based in Brussels, Belgium, founded in 1995. The firm focuses on high-growth consumer brands across various sectors, including food, beverage, health, and technology. Verlinvest provides long-term capital and strategic advisory services to help brands scale and innovate. Their portfolio includes a diverse range of companies that prioritize consumer needs and sustainable practices. Notably, Verlinvest led a $6.3 million Series A funding round for Juicy Chemistry, an organic skin and personal care brand, aimed at strengthening its position in the clean beauty segment. They also participated in multiple funding rounds for Purplle, a beauty e-commerce platform, raising significant amounts in Series C and D rounds. Additionally, Verlinvest acquired a minority stake in Cible Skin, a skincare brand, and participated in the funding of Revea, which focuses on expanding its beauty technology offerings. These transactions highlight Verlinvest's active engagement in the beauty and personal care industry, including hair care products.


4. Coty

  • Website: coty.com
  • Type: Corporate
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 1904
  • Headcount: 10001+
  • LinkedIn: coty

Coty Inc. is a global beauty company founded in 1904, headquartered in Amsterdam, Netherlands. It specializes in the development, manufacturing, and distribution of a diverse range of beauty products, including fragrances, cosmetics, skin care, and hair care. Coty operates with a strong emphasis on sustainability and inclusivity, catering to both consumers and beauty professionals. Notably, Coty has made significant strides in the hair care sector through its acquisition of ghd, a premium hairstyling brand, for £420 million in 2016, which aimed to bolster its position in the professional hair category. This acquisition is a testament to Coty's strategic focus on expanding its influence in the hair care market, alongside its other beauty product lines.


5. Sofina

  • Website: sofinagroup.com
  • Type: Venture Capital
  • Headquarters: Brussels, Brussels, Belgium
  • Founded year: 1898
  • Headcount: 51-200
  • Number of deals in 2024: 4
  • LinkedIn: sofina

Sofina is a venture capital investment company based in Brussels, Belgium, founded in 1898. The firm specializes in providing patient capital to growing businesses across various sectors, including telecommunications, consumer goods, and energy. Sofina partners with entrepreneurs and family-owned businesses, offering strategic advice and long-term investment solutions to foster sustainable growth. Notably, Sofina has been actively involved in the hair care products industry through its investments in Mamaearth, a brand that raised a total of $87 million across multiple funding rounds (Series A, Series C, and a later venture round) from 2018 to 2021. This involvement highlights Sofina's interest in the hair care sector, particularly in companies that focus on natural and sustainable products.


6. Vendis Capital

  • Website: vendiscapital.com
  • Type: Private Equity
  • Headquarters: Machelen, Flanders, Belgium
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: vendis-capital

Vendis Capital is a private equity investment firm based in Machelen, Flanders, Belgium, founded in 2009. The firm specializes in consumer scale-ups, providing capital and strategic support to help businesses grow internationally and implement effective digitalization strategies. Vendis Capital partners with entrepreneurs to enhance market presence and achieve sustainable growth. Notable transactions include the acquisition of a majority stake in Skins Cosmetics, a Dutch luxury niche beauty retailer, which operates stores and an online shop, indicating a strong presence in the beauty sector. They also invested in Pink Gellac, a brand known for its gel nail products, and acquired the medispa chains SOAP and BM Clinics, further showcasing their engagement in the beauty and personal care market. Their investment in Sylphar, a Belgium-based OTC company, also highlights their interest in health and beauty products, which can include hair care. Overall, Vendis Capital's focus on consumer brands positions them as a relevant investor in the hair care products industry.


7. dsm-firmenich

  • Website: dsm-firmenich.com
  • Type: Venture Capital
  • Headquarters: Maastricht, Limburg, Netherlands
  • Headcount: 10001+
  • Number of deals in 2024: 3
  • LinkedIn: dsmfirmenich

dsm-firmenich is a for-profit company based in Maastricht, Limburg, Netherlands, specializing in the nutrition, health, and beauty sectors. With a workforce of over 10,000 employees, the company provides a diverse range of products, including fragrances, nutritional supplements, and active pharmaceutical ingredients. Their investment arm, DSM Venturing, has been active in various funding rounds, including notable transactions such as the Series A funding for Momentous, a human performance company, and participation in funding for Octarine Bio, a synthetic biology platform. While these transactions are not directly related to hair care, dsm-firmenich's overarching focus on beauty and health positions them as a potential investor in the hair care products industry.


8. Prosus Group

  • Website: prosus.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2019
  • Headcount: 10001+
  • Number of deals in 2024: 21
  • LinkedIn: prosus-group

Prosus Group is a global technology investor and operator based in Amsterdam, Netherlands, focused on enhancing everyday life through technology. Founded in 2019, the firm operates across various sectors, including online classifieds, food delivery, payments, and education technology, serving over two billion customers worldwide. Prosus partners with local entrepreneurs to create valuable products and services, fostering community growth and sustainable business practices. In the beauty sector, Prosus has made notable investments, including a $10 million Series B funding for Beauty Haul and a significant investment in The Good Glamm Group, which raised $150 million in Series D funding. These investments highlight Prosus's commitment to the beauty industry, including hair care products, as they support companies that focus on product development and digital reach in this market.


9. V3 Ventures

  • Website: v3.ventures
  • Type: Venture Capital
  • Headquarters: Brussels, Brussels, Belgium
  • Founded year: 2022
  • Headcount: 1-10
  • Number of deals in 2024: 9
  • LinkedIn: v3-venture

V3 Ventures is a venture capital firm based in Brussels, Belgium, founded in 2022. The firm specializes in investing in early-stage consumer businesses across various sectors, including wellness, food, and lifestyle. V3 Ventures aims to support founders by providing capital and strategic guidance to help them build strong brands and achieve growth. Notably, they have been involved in several transactions relevant to the hair care industry, including a significant investment in Revea, which raised $6 million to enhance its mobile experience and manufacturing capabilities. Additionally, they participated in the Series A funding for SURI (Sustainable Rituals), which aligns with the growing trend of sustainable and eco-friendly hair care products. These transactions highlight V3 Ventures' active engagement in the beauty and personal care sector, particularly in areas that intersect with hair care.


10. Quadrivio Group


Quadrivio Group is a private equity firm based in Luxembourg, founded in 2000, specializing in investment management. The firm focuses on transforming small and medium-sized enterprises (SMEs) into small multinationals through specialized funds in various sectors, including Lifestyle, Industry 4.0, and Silver Economy. Quadrivio Group has a diverse portfolio, with notable transactions in the cosmetics industry, such as the acquisition of a 60% stake in Rougj, a natural cosmetics producer, for approximately €13 million. This acquisition aims to enhance Rougj's growth and expand its market presence, particularly in the UK, Germany, and Asia. Additionally, they acquired a 70% stake in Farmol, a manufacturer of cosmetics and detergents, for €20.5 million. These transactions highlight Quadrivio's commitment to the beauty and personal care sector, making them a relevant player in the hair care products market.


11. Eurofins

  • Website: eurofins.com
  • Type: Corporate
  • Headquarters: Luxembourg
  • Founded year: 1987
  • Headcount: 10001+
  • Number of deals in 2024: 8
  • LinkedIn: eurofins

Eurofins Scientific SE is a laboratory testing company founded in 1987, headquartered in Luxembourg, with a global presence operating over 900 laboratories in 62 countries. The company provides a wide range of analytical and testing services across various industries, including pharmaceuticals, food, and environmental sectors. In recent years, Eurofins has expanded its capabilities in the cosmetic products sector, notably through the acquisition of Laboratoire Dermscan, a clinical research company that specializes in evaluating the tolerance and effectiveness of cosmetic products on the skin. This acquisition highlights Eurofins' commitment to enhancing its services in the cosmetic industry, which encompasses hair care products. Additionally, their extensive expertise in testing and diagnostics positions them as a key player in ensuring compliance and quality assurance for businesses in the hair care sector.


12. Sgh

  • Website: sghcapital.com
  • Type: Venture Capital
  • Headquarters: Luxembourg
  • Founded year: 2015
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: sghcapital

SGH Capital is a venture capital firm founded in 2015, based in Luxembourg, that specializes in investing in early and mid-stage disruptive companies across various sectors, including fintech and blockchain. They provide capital and strategic support to innovative businesses primarily in the US and western Europe, helping them to grow and succeed in competitive markets. Notably, SGH Capital has participated in funding rounds for Scentbird, a startup focused on beauty and personal care, which raised $2.8 million in 2016 and $1 million in 2015. This involvement highlights their interest in the beauty sector, including hair care products, alongside their broader investment strategy.


13. Slingshot Ventures


Slingshot Ventures is a venture capital firm based in Amsterdam, Netherlands, founded in 2017. The firm specializes in investing in early-stage digital consumer businesses, providing not only financial support but also strategic guidance in areas such as branding, talent acquisition, and financial management. Their investment strategy emphasizes strong brands with satisfied customers and healthy profit margins, primarily within Western Europe. Notable transactions include investments in Boldking, a brand focused on shaving products, and Wild, which operates in the personal care sector. While these transactions do not directly pertain to hair care products, they reflect Slingshot's engagement in the personal care market, suggesting a potential openness to hair care investments as part of their broader consumer focus.



Hair Care Products Insights: Key Investors in Benelux


InvestorHeadquarterSizeFoundedDeals 2024
CvcLuxembourg1001-5000200516
AzelisAntwerp, Flanders, Belgium1001-500020015
VerlinvestBrussels, Brussels, Belgium11-5019955
CotyAmsterdam, North Holland, Netherlands10001+19040
SofinaBrussels, Brussels, Belgium51-20018984
Vendis CapitalMachelen, Flanders, Belgium11-5020093
dsm-firmenichMaastricht, Limburg, Netherlands10001+3
Prosus GroupAmsterdam, North Holland, Netherlands10001+201921
V3 VenturesBrussels, Brussels, Belgium1-1020229
Quadrivio GroupLuxembourg11-5020003
EurofinsLuxembourg10001+19878
SghLuxembourg1-1020153
Slingshot VenturesAmsterdam, North Holland, Netherlands1-1020170


Want to find more investors focusing on the hair care products industry?

If you want to find more investors that are active in the hair care productsindustry, you can do that with Inven. We built this list and analysis throughInven's Investor Search, and there are a lot more private equity, venturecapital, and corporate investors like these globally.

With Inven, you'll also get to know:

  • Deal History: Number of deals and their sizes.
  • Portfolio: Companies they've invested in.
  • Contact data: Key dealmakers, including their emails and phonenumbers.
  • ...and much more!