The entertainment public relations (PR) industry in Latin America thrives in a vibrant ecosystem. It comprises companies dedicated to crafting compelling narratives that help entertainment brands connect with audiences. This includes PR agencies, event management firms, and digital marketing companies, all working to enhance brand visibility and engagement. As streaming services grow and digital platforms evolve, these firms are adapting strategies to leverage new technology and engage with audiences. Notably, influencer marketing is gaining traction, while traditional methods continue to play a pivotal role. Overall, the industry is experiencing a significant transformation, forging exciting pathways for growth.


The investors listed here are a mix of venture capital, private equity, and corporate firms primarily based in Brazil and Mexico. Established from 1930 for Grupo Televisa to as recent as 2022 for 4equity - Media Ventures, these investors range in size from small teams focusing on niche markets to large corporations with thousands of employees. In 2024, these firms collectively made 82 investments, indicating strong enthusiasm for the entertainment PR industry. Their diverse strategies reflect varying approaches to fostering growth for the creative sectors across Latin America, signaling dynamic opportunities ahead.


Top 13 Entertainment PR Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, while also providing capital, strategic guidance, and access to a network of co-investors. Bossa Invest has been active in the startup ecosystem, with 56 investments in 2024 alone. Notably, they have invested in companies like Zeno Group, a public relations firm, and Agência MEMO, which also operates in the PR space. These transactions highlight Bossa Invest's engagement in the entertainment PR industry, alongside their broader focus on technology startups. The firm also offers educational resources for investors and startups, aiming to empower entrepreneurs and foster growth in various sectors.


2. Go4it Capital

  • Website: go4itcapital.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2015
  • Headcount: 1-10
  • LinkedIn: go4itcapital

Go4it Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2015. The firm partners with exceptional entrepreneurs to build innovative global businesses primarily in sports, digital media, and well-being. Go4it Capital focuses on providing both investment and strategic support to help these businesses grow and create a more active and enjoyable world. Notable transactions include their investment in Tappp, a company that offers pre-paid access to live sports streaming, which raised $5 million in a Series A funding round in 2018. Additionally, they participated in a venture round for Greenfly, which raised $8.4 million in 2021, further emphasizing their involvement in the digital media space. These transactions highlight Go4it Capital's engagement in sectors that are closely related to entertainment and digital content delivery.


3. LIV Capital

  • Website: livcapital.mx
  • Type: Venture Capital
  • Headquarters: Ciudad De Mexico, Ciudad De México, Mexico
  • Founded year: 2000
  • Headcount: 11-50
  • LinkedIn: liv-capital

LIV Capital is a private equity firm based in Mexico City, founded in 2000, that specializes in investing in high-growth companies across Latin America. The firm provides capital and operational support to its portfolio companies, focusing on driving value creation through strategic guidance and investment management. LIV Capital targets middle-market businesses and aims to deliver superior returns to its investors. Notably, LIV Capital has made significant investments in the entertainment sector, including acquiring an additional stake in Ánima Estudios, a Mexico-based digital animation company, through its Latin Idea México Venture Capital Fund III in December 2015. This investment highlights LIV Capital's engagement in the entertainment industry, particularly in animation, which is a key area of growth and innovation. Additionally, they have been involved in other ventures such as Boletia and ScreenCast, although these are less directly related to entertainment. Overall, LIV Capital's strategic investments in companies like Ánima Estudios position them as a player in the entertainment landscape.


4. Televisa

  • Website: televisa.com
  • Type: Corporate
  • Headquarters: Mexico City, Mexico City, Mexico
  • Founded year: 1930
  • Headcount: 10001+
  • Number of deals in 2024: 1
  • LinkedIn: televisa

Grupo Televisa, founded in 1930 and based in Mexico City, is a leading media company that specializes in the production and broadcasting of audiovisual content in Spanish. With a workforce of over 10,000 employees, Televisa offers a diverse range of television programming, radio shows, and films, primarily targeting consumers in Mexico and the Spanish-speaking audience worldwide. The company operates cable and satellite television services and engages users through various digital platforms. Notably, Televisa has made strategic investments in the entertainment sector, including the acquisition of TVI, which enhances its content portfolio. Additionally, Televisa participated in a Series C funding round for Spot Runner, a company focused on expanding its media platform beyond traditional television, indicating Televisa's commitment to innovation and growth in the entertainment landscape.


5. Confrapar

  • Website: confrapar.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 1
  • LinkedIn: confrapar

Confrapar is an investment management firm based in Sao Paulo, Brazil, founded in 2009. The firm specializes in growth capital for technology-driven companies across Latin America, focusing on maximizing investor value through sustainable practices. With a diverse portfolio of over 30 companies, Confrapar serves institutional investors and family offices, providing strategic investment opportunities in emerging markets. Notably, Confrapar has made significant investments in the entertainment sector, including a $6.18 million Series B investment in Ingresse, a platform likely involved in event ticketing, and a R$20 million investment in Ubook, a Brazilian audiobook startup aimed at expanding its content production and market reach. These transactions highlight Confrapar's engagement with companies that intersect with the entertainment industry, showcasing their potential relevance in the entertainment PR space.


6. Magma Partners

  • Website: magmapartners.com
  • Type: Venture Capital
  • Headquarters: Providencia, Santiago, Chile
  • Founded year: 2014
  • Headcount: 11-50
  • Number of deals in 2024: 6
  • LinkedIn: magma-partners

Magma Partners is a venture capital firm based in Providencia, Santiago, Chile, founded in 2014. The firm specializes in investing in early-stage startups across Latin America, providing both funding and advisory services to entrepreneurs. With a focus on solving significant regional challenges, they have backed over 125 companies, primarily in sectors like fintech and insurtech. Notably, they have also invested in companies relevant to the entertainment industry, such as Influur, a Miami-based marketplace that raised $10 million in Series A funding in November 2024, and The Podcast App, which raised funds in a Seed Round in January 2018. These investments highlight their engagement with the entertainment sector, particularly in areas that involve media, content creation, and influencer marketing.


7. Crescera Capital

  • Website: crescera.com
  • Type: Private Equity
  • Headquarters: Rio De Janeiro, Rio De Janeiro, Brazil
  • Founded year: 2008
  • Headcount: 11-50
  • Number of deals in 2024: 7
  • LinkedIn: bozano-investimentos

Crescera Capital is a private equity and venture capital investment firm based in Rio de Janeiro, Brazil, founded in 2008. The firm specializes in providing growth capital and strategic guidance to mid-sized companies across various sectors, including education, technology, and health. Notably, Crescera Capital participated in a significant Series B funding round for Rock Content, which raised $30 million to enhance its position in the content space. This investment reflects Crescera's commitment to supporting companies that empower brands through content, which is closely related to the entertainment PR industry. Additionally, Crescera has been involved in other transactions, such as the seed round for NOALVO, further showcasing its active investment strategy.


8. Grupo Globo - Mídia e Conteúdo


Grupo Globo - Mídia e Conteúdo is a prominent media company based in Rio de Janeiro, Brazil, founded in 1925. With a workforce of over 10,000 employees, the company specializes in producing and distributing a wide range of audio and visual content, including original podcasts and television programming. Grupo Globo serves consumers seeking entertainment and information across various platforms, enhancing its presence in the audio market. Notably, they have been involved in significant transactions such as the Series C funding of Ingresse, which raised over $21 million in December 2019, indicating their investment in platforms that cater to the entertainment industry. Additionally, they participated in the post-IPO equity and secondary transactions for Eletromidia in March 2023, further showcasing their engagement in the media and entertainment sectors.


9. Futurum Capital


Futurum Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2018. The firm specializes in creating, accelerating, and investing in innovative startups, providing a range of services including operations, marketing, and product development to help entrepreneurs succeed. In 2022, Futurum Capital made a notable investment in Not so Impossible Media during its seed round, which highlights their engagement in the entertainment sector. This investment reflects their interest in supporting companies that operate within the media and entertainment landscape, showcasing their versatility in investing across different industries, including entertainment PR.


10. 4equity - Media Ventures


4equity - Media Ventures is a corporate investor based in Sao Paulo, Brazil, founded in 2022. The firm specializes in media investments, focusing on helping startups grow through strategic media deals in exchange for equity. They provide marketing consulting and investment services primarily to B2C startups, enabling them to optimize their marketing strategies while managing cash flow effectively. In 2023, 4equity was involved in notable transactions such as V4 Company, which raised an undisclosed amount in a venture round, and hiperfy, which secured $400,000 in a pre-seed round. These transactions indicate their active role in supporting emerging companies, potentially including those in the entertainment sector, where effective marketing and public relations are crucial for success.


11. Bridge One


Bridge One is a venture capital firm founded in 2018 and based in São Paulo, Brazil. The firm specializes in growth equity investments in high-growth B2B technology companies, providing capital and strategic support to entrepreneurs to help them achieve their business goals. Notably, in November 2022, Bridge One acquired a 40% stake in BR Media Group, a company operating in the influencer marketing sector. This investment highlights Bridge One's engagement in the entertainment PR industry, as influencer marketing is a key component of promoting entertainment brands and personalities in today's digital landscape.


12. Igah, Ventures.

  • Website: igahventures.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: ebricks-ventures

Igah Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in seed and early-stage investments in innovative startups across various sectors, including technology, healthcare, and finance. Notably, Igah Ventures has made significant investments in companies like Rock Content, which raised $3.3 million in Series A funding in 2016 and $650,000 in a seed round in 2013, indicating their commitment to supporting innovative content solutions. Additionally, they invested in Ingresse, a prominent player in the entertainment industry, which raised over $21 million in Series C funding in December 2019, along with earlier rounds of funding. This involvement in Ingresse highlights Igah Ventures' engagement in the entertainment sector, particularly in areas related to event management and ticketing, which are relevant to entertainment PR.


13. Atmos Capital


Atmos Capital is an investment management firm based in Leblon, Rio de Janeiro, Brazil, founded in 2009. The firm specializes in long-term investments in the Brazilian stock market and offers investment funds such as Atmos Ações and Atmos Ações II, targeting qualified investors seeking superior returns. Atmos Capital employs a disciplined investment philosophy focused on capital preservation and thorough analysis of potential investments. Notably, Atmos Capital led a $1.58M USD investment in Final Level, a Brazilian gaming company, which aims to enhance its relationship with the gamer community and expand in the esports territory. This investment reflects Atmos Capital's engagement in the entertainment sector, particularly in gaming and esports, aligning with the interests of entertainment PR.



Entertainment PR Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
Go4it CapitalSao Paulo, Sao Paulo, Brazil1-1020150
LIV CapitalCiudad De Mexico, Ciudad De México, Mexico11-5020000
TelevisaMexico City, Mexico City, Mexico10001+19301
ConfraparSao Paulo, Sao Paulo, Brazil11-5020091
Magma PartnersProvidencia, Santiago, Chile11-5020146
Crescera CapitalRio De Janeiro, Rio De Janeiro, Brazil11-5020087
Grupo Globo - Mídia e ConteúdoRio De Janeiro, Rio De Janeiro, Brazil10001+19250
Futurum CapitalSao Paulo, Sao Paulo, Brazil11-5020184
4equity - Media VenturesSao Paulo, Sao Paulo, Brazil1-1020225
Bridge OneSao Paulo, Sao Paulo, Brazil1-1020180
Igah, Ventures.Sao Paulo, Sao Paulo, Brazil11-5020112
Atmos CapitalLeblon, Rio De Janeiro, Brazil1-1020090


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