The sports analytics industry in Benelux involves the use of data and technology to enhance performance and decision-making for athletes and teams. It comprises companies that provide analytics tools, software solutions, and consulting services, catering to various sectors such as football, cycling, and esports. These businesses analyze data from games, training, and player statistics to boost strategic planning and fan engagement. As sports continue evolving, the demand for robust analytics is expected to grow, enabling organizations to make informed adjustments that directly impact performance and profitability.


The investors in this list represent a combination of venture capital and private equity firms located mainly in Luxembourg and the Netherlands. Spanning a range of company sizes from small teams to larger firms, these investors have been active in 2024, resulting in numerous deal counts aimed at fostering innovation within the sports analytics space. Many of these firms, founded between the mid-1980s and 2016, are strategically positioned to support burgeoning companies and technologies in the industry.


Top 12 Sports Analytics Investors in Benelux


1. Cvc

  • Website: cvc.com
  • Type: Private Equity
  • Headquarters: Luxembourg
  • Founded year: 2005
  • Headcount: 1001-5000
  • Number of deals in 2024: 16
  • LinkedIn: cvc-capital-partners

CVC Capital Partners is a leading private equity firm founded in 2005, based in Luxembourg, managing approximately €193 billion in assets for over 1000 clients, including pension funds and institutional investors. The firm specializes in private equity, credit, secondaries, and infrastructure, focusing on delivering sustainable value and growth through strategic investments. CVC has made notable investments in the sports sector, including a $600 million investment in Bruin Sports Capital, a $3.2 billion investment in Liga de Futbol Profesional, and acquisitions such as Dorna Sports. Additionally, CVC has invested in Six Nations Rugby and Premiership Rugby, raising significant funds to enhance these organizations. These transactions highlight CVC's commitment to the sports industry, which often incorporates analytics to drive performance and engagement.


2. Lrm

  • Website: lrm.be
  • Type: Venture Capital
  • Headquarters: Hasselt, Flanders, Belgium
  • Founded year: 1994
  • Headcount: 51-200
  • Number of deals in 2024: 1
  • LinkedIn: lrmnv

LRM is a venture capital investment company based in Hasselt, Flanders, Belgium, founded in 1994. The firm focuses on sustainable economic growth in the Limburg region, providing financing and expertise to startups, scale-ups, and mature companies to facilitate their development and innovation. LRM has been involved in several notable transactions, including a recent investment in Raw Stadia, a sports tech company that raised $1.63M to expand into the US NFL market. They also invested in Small Teaser, which raised €800,000 to support its R&D and marketing efforts, likely in a sports context. Additionally, LRM participated in funding rounds for Cumul.io, a data analytics platform, which, while not exclusively sports-focused, contributes to the analytics landscape that can intersect with sports analytics. Overall, LRM's involvement in these transactions highlights their engagement in the sports analytics industry.


3. Exor N.V.

  • Website: exor.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 26
  • LinkedIn: exor_2

Exor N.V. is a holding company based in Amsterdam, Netherlands, founded in 2009. It operates across various sectors, including automotive, healthcare, and media, and manages a diverse portfolio of companies such as Ferrari, Stellantis, and Philips. Exor focuses on enhancing value through strategic investments and operational support. Notably, Exor has made significant investments in the sports sector, including a recent funding expectation of €200 million for Juventus Football Club S.p.A., which highlights its commitment to the sports industry. This investment aligns with the growing trend of utilizing analytics in sports for performance enhancement and strategic decision-making. Additionally, Exor has participated in various funding rounds across different industries, indicating its broad investment strategy while maintaining a notable presence in the sports domain.


4. Cipio Partners

  • Website: cipiopartners.com
  • Type: Venture Capital
  • Headquarters: Luxembourg
  • Founded year: 2003
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: cipio-partners

Cipio Partners is a venture capital firm based in Luxembourg, founded in 2003, specializing in European growth capital and minority buyouts for technology companies. With a team size of 11-50, they provide financial support and strategic guidance to help businesses scale and prepare for liquidity events. Their investment strategy focuses on technology firms with proven business models and significant revenue, primarily in the software and B2B sectors. Notably, Cipio Partners has been involved in several transactions relevant to the sports analytics industry, including a $20 million investment in Spiideo, a company that offers video analysis solutions for sports teams. They also participated in funding rounds for Blackwood Seven, which leverages data analytics for marketing in sports, and Zappi, which focuses on data-driven insights. These investments highlight Cipio Partners' engagement with companies that contribute to the sports analytics landscape.


5. Fabric Ventures

  • Website: fabric.vc
  • Type: Venture Capital
  • Headquarters: Luxembourg
  • Founded year: 2012
  • Headcount: 11-50
  • Number of deals in 2024: 16
  • LinkedIn: fabricventures

Fabric Ventures is a venture capital firm based in Luxembourg, founded in 2012. The firm focuses on investing in the Open Economy, supporting early-stage companies across various sectors, including finance, gaming, and infrastructure. They provide venture capital, business development support, and community engagement to help startups succeed. Notably, Fabric Ventures has participated in significant transactions within the sports analytics context, such as their investment in SorareData, a French data application that tracks player performances, and Sorare, a fantasy sports platform. These investments highlight their engagement in the sports analytics industry, showcasing their commitment to supporting innovative solutions in this space.


6. Peak

  • Website: peak.capital
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2008
  • Headcount: 11-50
  • Number of deals in 2024: 8
  • LinkedIn: peak-capital

Peak Capital is a venture capital firm based in Amsterdam, Netherlands, founded in 2008. The firm specializes in investing in early-stage companies within the SaaS, marketplace, and platform sectors, providing funding and support to help these businesses scale and succeed. In 2021, Peak Capital led a $4.2 million seed round investment in Heja, a youth sports management social platform, highlighting their engagement in the sports analytics space. This investment, along with their focus on innovative founders, positions Peak as a relevant player in the sports analytics industry, despite their broader investment strategy. Other investments include Media Distillery and Patri, which, while not directly related to sports, showcase their diverse portfolio in technology-driven companies.


7. M Ventures

  • Website: m-ventures.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 18
  • LinkedIn: merck-ventures

M Ventures is a venture capital fund based in Amsterdam, Netherlands, founded in 2009. The firm specializes in investing in transformative ideas within the biotechnology and technology sectors, particularly focusing on healthcare, life sciences, and advanced technology. M Ventures collaborates closely with entrepreneurs to drive innovation and growth in their portfolio companies. Notably, M Ventures has participated in significant transactions such as FanAI, which raised $2.5 million in a seed round to enhance fan engagement through analytics, and Safari AI, which raised $8 million in a seed round, potentially leveraging AI technologies applicable in sports analytics. These investments highlight M Ventures' interest in the sports analytics domain, despite their broader focus on technology and healthcare.


8. Noshaq

  • Website: noshaq.be
  • Type: Venture Capital
  • Headquarters: Belgium
  • Founded year: 1985
  • Headcount: 11-50
  • Number of deals in 2024: 11
  • LinkedIn: noshaq-be

Noshaq is a venture capital investment fund based in Belgium, founded in 1985. The firm specializes in providing financial solutions and strategic support to small and medium-sized enterprises (SMEs) in the province of Liege, with a focus on funding, project structuring, and business development. While Noshaq primarily targets sectors such as biotech and sustainable development, it has also made significant investments in the sports analytics industry. Notably, Noshaq participated in funding rounds for Raw Stadia, a sports tech company aiming to expand into the US NFL market, and MYOCENE, a Belgian-based sportstech company that has raised funds to prepare its 'Go to Market product'. These transactions highlight Noshaq's engagement in the sports analytics sector, showcasing its role in fostering growth and innovation in this field.


9. LUMO Labs

  • Website: lumolabs.io
  • Type: Venture Capital
  • Headquarters: Eindhoven, North Brabant, Netherlands
  • Founded year: 2016
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: lumo-labs

LUMO Labs is a venture capital firm based in Eindhoven, North Brabant, Netherlands, founded in 2016. They specialize in impact-driven investments in emerging technologies, providing funding and tailored support programs to early-stage startups that address social and environmental challenges. LUMO Labs has been active in various sectors, particularly in AI and Blockchain. Notably, they participated in the seed funding round for CityLegends, which received close to €1 million from a syndicate of investors, including LUMO Labs. CityLegends focuses on enhancing user engagement in the sports domain, indicating LUMO Labs' interest in sports analytics and technology. Additionally, they have been involved in other transactions, such as funding for Alphabeats, although this is less directly related to sports analytics.


10. Endeit Capital


Endeit Capital is a venture capital firm based in Amsterdam, specializing in growth capital investments for European tech scale-ups. Founded in 2006, the firm focuses on sectors such as AI, fintech, and climate tech, providing strategic support and portfolio management to entrepreneurs. Among their notable transactions, they invested in Virtuagym, a provider of fitness software and mobile apps, which aligns with the sports analytics space by offering tools for fitness tracking and performance management. Additionally, they participated in funding rounds for companies like Riaktr (formerly Real Impact Analytics), which focuses on data analytics, potentially relevant to sports analytics. Overall, Endeit Capital's investment strategy emphasizes innovative companies, and while they have some connections to the sports analytics field, their primary focus remains broader tech sectors.


11. Fortino Capital


Fortino Capital is a venture capital and growth equity firm based in Antwerp, Flanders, Belgium, founded in 2013. The firm specializes in investing in B2B software companies, providing both funding and strategic support to help these businesses grow and scale effectively. Among their notable transactions, Fortino Capital led a €12 million Series A funding round for Riaktr (formerly Real Impact Analytics), a company focused on analytics solutions that could be applicable in various industries, including sports. Additionally, they have participated in seed rounds for companies like Timeseer.AI, which aims to automate data orchestration, further showcasing their interest in data-driven technologies. These investments highlight Fortino Capital's potential relevance in the sports analytics space, as they are involved in companies that leverage analytics for operational improvements.


12. LeanSquare

  • Website: leansquare.be
  • Type: Venture Capital
  • Headquarters: Belgium
  • Founded year: 2014
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: leansquare

LeanSquare is a venture capital investment fund based in Belgium, founded in 2014. The firm specializes in supporting innovative projects across various sectors, including the Cultural and Creative Industries, Enterprise Software, and Life Sciences. LeanSquare provides financial investment, expertise, and networking opportunities to mature startups seeking growth. Notably, LeanSquare has made significant investments in the sports analytics space, including a recent investment in Raw Stadia, a sports tech company focused on the NFL market, which raised $1.63M in December 2023. Additionally, LeanSquare participated in a funding round for CityLegends, which received close to €1 million to expand its marketing efforts and user base in the sports sector. These transactions highlight LeanSquare's commitment to supporting innovative sports analytics ventures.



Sports Analytics Insights: Key Investors in Benelux


InvestorHeadquarterSizeFoundedDeals 2024
CvcLuxembourg1001-5000200516
LrmHasselt, Flanders, Belgium51-20019941
Exor N.V.Amsterdam, North Holland, Netherlands11-50200926
Cipio PartnersLuxembourg11-5020032
Fabric VenturesLuxembourg11-50201216
PeakAmsterdam, North Holland, Netherlands11-5020088
M VenturesAmsterdam, North Holland, Netherlands11-50200918
NoshaqBelgium11-50198511
LUMO LabsEindhoven, North Brabant, Netherlands11-5020165
Endeit CapitalAmsterdam, North Holland, Netherlands11-5020061
Fortino CapitalAntwerp, Flanders, Belgium11-5020139
LeanSquareBelgium1-1020143


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