The test preparation industry in Benelux is an energetic sector focused on enhancing student learning. Companies offer tutoring services, online courses, and assessment tools aimed at students preparing for various exams. The landscape includes startups leveraging technology, established educational institutions, and EdTech platforms that provide personalized learning experiences. Recently, there's a growing emphasis on digitalization, making test prep more accessible and interactive. As competition intensifies, innovative methods such as adaptive learning and AI-driven tutoring are gaining traction, shaping the future of how students reach their educational goals across the Benelux region.


In 2024, venture capital firms, private equity, and corporate investors were active across the Benelux, with headquarters in Brussels, Amsterdam, and Utrecht. Investors varied in size from small teams to large firms, with histories ranging from a few years to over a century. Their focus on the education sector has led to impressive funding activity, exemplified by notable investments in prominent EdTech companies. These investors aim to foster growth in innovative test preparation solutions, indicating a robust interest in transforming how education is delivered.


Top 11 Test Preparation Investors in Benelux


1. Prosus Group

  • Website: prosus.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2019
  • Headcount: 10001+
  • Number of deals in 2024: 21
  • LinkedIn: prosus-group

Prosus Group is a global technology investor and operator based in Amsterdam, Netherlands, focused on enhancing everyday life through technology. Founded in 2019, the firm operates across various sectors, including online classifieds, food delivery, payments, and notably, education technology. Prosus serves over two billion customers worldwide and partners with local entrepreneurs to foster community growth and sustainable business practices. In the education technology space, Prosus has made significant investments, including a $540 million venture round in BYJU'S, a leading educational platform, and a €300 million Series D funding for GoStudent, an EdTech company focused on online tutoring. Additionally, Prosus led an $80 million Series D funding round for Brainly, a Polish startup that provides a collaborative learning platform. These transactions underscore Prosus's commitment to advancing educational solutions and expanding access to learning resources, particularly in the test preparation domain.


2. Gimv

  • Website: gimv.com
  • Type: Venture Capital
  • Headquarters: Antwerp, Flanders, Belgium
  • Founded year: 1980
  • Headcount: 51-200
  • Number of deals in 2024: 8
  • LinkedIn: gimv

Gimv is a venture capital investment firm based in Antwerp, Flanders, Belgium, founded in 1980. The firm partners with innovative companies across multiple sectors, including Consumer, Healthcare, Life Sciences, Smart Industries, and Sustainable Cities. Gimv provides investment management and strategic support to help businesses grow sustainably. Notably, they have invested in Studiekring, a tutoring provider in the Netherlands, which aims to expand its services and double in size, highlighting Gimv's commitment to the education sector. Additionally, they have been involved with sofatutor, an online learning platform, which further emphasizes their engagement in educational initiatives. These transactions reflect Gimv's strategic interest in companies that enhance learning and academic performance, aligning with the goals of test preparation.


3. Brighteye Ventures


Brighteye Ventures is a Luxembourg-based venture capital fund founded in 2017, specializing in Edtech investments. The firm supports early-stage Edtech startups by providing funding, strategic guidance, and access to a network of industry experts. In 2023, they led a significant investment in Ucademy, a Spanish edtech company that raised over €1.5 million to expand its operations in Latin America, indicating their active role in scaling educational technology solutions. Additionally, they participated in a pre-seed investment in Memby, a Lithuania-based EdTech startup, showcasing their commitment to nurturing innovative educational platforms. While these transactions do not directly reference test preparation, Brighteye Ventures' focus on the Edtech sector positions them as a potential investor in test preparation solutions.


4. Verlinvest

  • Website: verlinvest.com
  • Type: Venture Capital
  • Headquarters: Brussels, Brussels, Belgium
  • Founded year: 1995
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: verlinvest

Verlinvest is a Brussels-based venture capital firm founded in 1995, specializing in high-growth consumer brands across various sectors, including food, beverage, health, and technology. The firm provides long-term capital and strategic advisory services to help brands scale and innovate. Notably, Verlinvest has invested in BYJU'S, a leading education technology company known for its test preparation and learning solutions. This investment supports BYJU'S international expansion and acquisition plans, showcasing Verlinvest's commitment to the education sector. Their portfolio reflects a diverse range of companies that prioritize consumer needs and sustainable practices, further emphasizing their strategic focus on innovative and impactful brands.


5. Sofina

  • Website: sofinagroup.com
  • Type: Venture Capital
  • Headquarters: Brussels, Brussels, Belgium
  • Founded year: 1898
  • Headcount: 51-200
  • Number of deals in 2024: 4
  • LinkedIn: sofina

Sofina is a Brussels-based investment company founded in 1898, specializing in providing patient capital to growing businesses across various sectors, including telecommunications, consumer goods, and energy. The firm partners with entrepreneurs and family-owned businesses, offering strategic advice and long-term investment solutions to foster sustainable growth. Notably, Sofina has participated in significant funding rounds for BYJU'S, a leading educational technology company focused on test preparation and learning solutions. Their investments in BYJU'S include a $50 million Series D funding round in September 2016 and a $75 million Series C funding round in March 2016, highlighting their active role in the education sector and specifically in test preparation.


6. MPA Capital

  • Website: mpa.capital
  • Type: Private Equity
  • Headquarters: Brussels, Brussels, Belgium
  • Founded year: 2019
  • Headcount: 1-10
  • LinkedIn: mpaeducation

MPA Capital is a private equity investment firm based in Brussels, Belgium, founded in 2019. The firm specializes in supporting mission-driven entrepreneurs and companies that address the human talent shortage, particularly in the EdTech sector. MPA Capital provides both investment and consultancy services aimed at enhancing workforce engagement and promoting lifelong learning opportunities. Notable transactions include their investments in Watobe, which raised $500,000 in a Pre-Seed round in April 2020, and MyStudies, which raised $500,000 in a Seed round in April 2019. Both companies are involved in educational technology, which is relevant to the test preparation context, as they contribute to the development of skills and knowledge necessary for workforce readiness.


7. Wolters Kluwer

  • Website: wolterskluwer.com
  • Type: Corporate
  • Headquarters: Alphen Aan Den Rijn, South Holland, Netherlands
  • Founded year: 1836
  • Headcount: 10001+
  • Number of deals in 2024: 4
  • LinkedIn: wolters-kluwer

Wolters Kluwer N.V. is a prominent information services company based in Alphen Aan Den Rijn, South Holland, Netherlands, founded in 1836. The company specializes in providing software solutions and services across multiple professional sectors, including healthcare, legal, tax, accounting, finance, and compliance. Wolters Kluwer supports professionals by offering tools that enhance productivity and ensure compliance with regulatory requirements. One of their notable transactions includes the acquisition of Firecracker, a medical education platform utilized by 20% of medical students. This acquisition, announced on March 5, 2018, aims to bolster Wolters Kluwer's offerings in medical education, indicating their strategic interest in the educational sector and test preparation. This move is expected to yield a return on invested capital within three to five years, showcasing their commitment to enhancing educational resources for professionals.


8. Peak

  • Website: peak.capital
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2008
  • Headcount: 11-50
  • Number of deals in 2024: 8
  • LinkedIn: peak-capital

Peak Capital is a venture capital firm based in Amsterdam, Netherlands, founded in 2008. They specialize in investing in early-stage companies primarily within the SaaS, marketplace, and platform sectors. With a focus on Europe, Peak Capital aims to back innovative founders and help businesses scale through funding and support. One of their notable transactions includes a €1.35M investment in Studocu, an edtech startup based in Amsterdam, which raised funds to expand its operations abroad. This investment highlights Peak's engagement in the education technology sector, which is relevant to test preparation, as Studocu provides resources that can assist students in their studies and exam preparations.


9. Rubio Impact Ventures


Rubio Impact Ventures is a venture capital firm based in Amsterdam, Netherlands, founded in 2014. The firm specializes in impact investing, providing growth capital and strategic support to entrepreneurs who are addressing significant social and environmental challenges. Their investment areas include clean energy, mental health, and education, emphasizing collaboration and partnership with their portfolio companies. Notably, Rubio Impact Ventures participated in a seed funding round for Cleverly, a Berlin-based EdTech startup that offers 1-to-1 online coaching for kids. This investment highlights their engagement in the education sector, particularly in areas that can enhance learning and preparation for academic challenges.


10. Gilde Buy Out Partners


Gilde Buy Out Partners is a private equity firm based in Utrecht, Netherlands, founded in 1982. The firm specializes in investment management and business transformation services, focusing on providing growth solutions to mid-market businesses across Europe. One of their notable transactions includes the acquisition of Comcave.College on June 13, 2014. Comcave.College is involved in the education sector, specifically in providing training and preparation services, which aligns with the test preparation industry. This acquisition highlights Gilde's commitment to enhancing operations and market presence in the educational field, making them a significant investor in this space.


11. Mediahuis Technology & Product Studio


Mediahuis Technology & Product Studio is a venture capital firm based in Amsterdam, Netherlands, founded in 2020. As part of the Mediahuis media group, it operates across Europe, emphasizing independent journalism and diverse media services. The firm has made several investments, including a notable transaction with Taskbase, which raised $3,854,621 in a Series A funding round on May 13, 2024. Taskbase is involved in the education technology sector, providing tools that can enhance learning experiences, which is relevant to the test preparation industry. Mediahuis aims to connect businesses with young talent through innovative platforms and media brands, indicating a broader interest in technology solutions that can impact various sectors, including education.



Test Preparation Insights: Key Investors in Benelux


InvestorHeadquarterSizeFoundedDeals 2024
Prosus GroupAmsterdam, North Holland, Netherlands10001+201921
GimvAntwerp, Flanders, Belgium51-20019808
Brighteye VenturesLuxembourg1-1020177
VerlinvestBrussels, Brussels, Belgium11-5019955
SofinaBrussels, Brussels, Belgium51-20018984
MPA CapitalBrussels, Brussels, Belgium1-1020190
Wolters KluwerAlphen Aan Den Rijn, South Holland, Netherlands10001+18364
PeakAmsterdam, North Holland, Netherlands11-5020088
Rubio Impact VenturesAmsterdam, North Holland, Netherlands1-10201413
Gilde Buy Out PartnersUtrecht, Utrecht, Netherlands11-5019820
Mediahuis Technology & Product StudioAmsterdam, North Holland, Netherlands201-50020205


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