The luxury perfume brands industry in DACH thrives on creativity and craftsmanship, producing scents that signify sophistication and lifestyle. Brands range from artisanal producers showcasing unique fragrances to established companies known for their iconic scents. With growing consumer awareness of sustainability and personalization, many companies are innovating by using eco-friendly ingredients and offering customizable options. Sales channels have expanded to include e-commerce and exclusive boutiques, and augmented reality experiences are emerging to enhance consumer engagement. As consumers increasingly seek meaningful connections with brands, the industry is poised for continued growth and transformation.


The landscape of investors in the DACH luxury perfume industry comprises corporate, venture capital, and private equity firms. Hailing from cities like Flensburg, Düsseldorf, and Munich, these investors vary significantly in size, from small firms with under 50 employees to large entities exceeding 10,000. Founded between the late 19th century and early 21st century, they collectively engaged in three investments each in 2024, showcasing their strategic interest in this refined market. Their varied approaches—from corporate acquisitions to venture capital funding—highlight an eagerness to tap into emerging opportunities within luxury fragrances.


Top 9 Luxury Perfume Brands Investors in DACH


1. Acton Capital


Acton Capital is a Munich-based venture capital firm founded in 1999, specializing in investing in startups at the Series A stage and beyond. They provide financial backing and strategic guidance to mission-driven teams across various sectors, including technology and eco-friendly consumer goods. Acton Capital has been involved in several notable transactions, including a minority investment in mytheresa.com, a luxury fashion retailer, and multiple funding rounds for Koio, a luxury sneaker brand. Their investment in Koio, which raised a total of $9 million in Series A funding, highlights their engagement in the luxury consumer goods market, suggesting a potential interest in luxury brands, including perfumes. Acton Capital focuses on helping companies develop tailored growth strategies to achieve long-term success.


2. SevenVentures

  • Website: sevenventures.de
  • Type: Corporate
  • Headquarters: Flensburg, Schleswig-Holstein, Germany
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: 10262962

SevenVentures is a corporate investment firm based in Flensburg, Schleswig-Holstein, Germany, founded in 2009. The firm specializes in media investments and partnerships with consumer-oriented startups, providing media-for-equity and media-for-revenue investments to enhance brand visibility through tailored advertising strategies. Notably, SevenVentures has been involved in several transactions relevant to the luxury perfume industry, including investments in MyParfum, a platform for personalized fragrances, and BeautyLove, a beauty-focused startup. These investments demonstrate their commitment to the beauty and fragrance sector, alongside their broader focus on consumer brands.


3. Henkel

  • Website: henkel.com
  • Type: Corporate
  • Headquarters: Düsseldorf, North Rhine-Westphalia, Germany
  • Founded year: 1876
  • Headcount: 10001+
  • Number of deals in 2024: 3
  • LinkedIn: henkel

Henkel AG & Co. KGaA is a prominent chemical manufacturer and consumer goods company based in Düsseldorf, Germany, founded in 1876. The company specializes in adhesive technologies and consumer brands, offering a diverse range of products including adhesives, sealants, and home care items. In recent years, Henkel has expanded its portfolio in the beauty and personal care sector through strategic acquisitions. Notably, in 2022, Henkel acquired Shiseido, a leading name in luxury cosmetics and fragrances, which significantly enhances its presence in the luxury perfume market. Additionally, Henkel acquired a 75% stake in Invincible Brands, which includes brands like Banana Beauty and Mermaid + Me, further diversifying its investment in beauty products. These transactions highlight Henkel's commitment to innovation and sustainability while expanding its footprint in the luxury beauty and fragrance industry.


4. b2venture

  • Website: b2venture.vc
  • Type: Venture Capital
  • Headquarters: St. Gallen, St. Gallen, Switzerland
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 15
  • LinkedIn: btovpartners

b2venture is a venture capital firm based in St. Gallen, Switzerland, founded in 2000. The firm specializes in early-stage investments in innovative startups across various sectors, providing financial backing and support to entrepreneurs. They collaborate with a community of angel investors, enhancing their investment strategy and positioning them as a key player in the European venture capital landscape. Notably, b2venture has participated in transactions such as Luxodo, a German online luxury marketplace, which raised $2.4 million in funding, indicating their interest in the luxury sector. Additionally, they have invested in Flaconi, a beauty and cosmetics retailer, which may also align with the luxury perfume market. Their diverse portfolio and focus on innovative startups suggest a potential interest in luxury brands, including perfumes.


5. Beiersdorf

  • Website: beiersdorf.com
  • Type: Corporate
  • Headquarters: Hamburg, Hamburg, Germany
  • Founded year: 1882
  • Headcount: 10001+
  • Number of deals in 2024: 1
  • LinkedIn: beiersdorf

Beiersdorf AG, founded in 1882 and based in Hamburg, Germany, is a prominent personal care manufacturer known for its skin care products and pressure-sensitive adhesives. The company boasts a portfolio of trusted brands, including NIVEA and Eucerin, and has made strategic acquisitions to enhance its presence in the luxury segment. Notably, Beiersdorf acquired La Prairie Group in 1991, a brand renowned for its luxury skincare and fragrance products, and Chantecaille in 2021, which is also recognized for its high-end cosmetics and skincare offerings. In addition to these acquisitions, Beiersdorf has shown a commitment to sustainability by acquiring the natural cosmetics brand 'Stop The Water While Using Me!' in 2020. These transactions highlight Beiersdorf's strategy to expand its influence in the luxury personal care market while focusing on innovation and sustainability.


6. Symrise AG

  • Website: symrise.com
  • Type: Corporate
  • Headquarters: Holzminden, Lower Saxony, Germany
  • Founded year: 1874
  • Headcount: 10001+
  • Number of deals in 2024: 2
  • LinkedIn: symrise

Symrise AG is a corporate investor based in Holzminden, Lower Saxony, Germany, founded in 1874. The company specializes in the production of flavors and fragrances, serving various industries including food and beverage, cosmetics, and pet food. In recent years, Symrise has made significant strides in the luxury perfume sector, highlighted by their investment in Phlur, where they led a Series A funding round with a total investment of $6 million. This investment is aimed at scaling the business and expanding into body care, showcasing their commitment to the fragrance market. Additionally, Symrise has acquired Trilogy Fragrances and the Brazilian operations of Belmay, further solidifying their presence in the fragrance industry and enhancing their capabilities in emerging markets. Through these transactions, Symrise AG demonstrates a strategic focus on the luxury perfume sector while maintaining a diverse portfolio across various industries.


7. Mirabaud Asset Management


Mirabaud Asset Management is a private equity firm based in Geneva, Switzerland, founded in 2014. The firm specializes in investment strategies across various asset classes, including equities, fixed income, and private assets. They focus on providing tailored investment solutions to a diverse clientele, emphasizing sustainable and high-conviction strategies. Notably, Mirabaud Asset Management has participated in significant transactions within the luxury sector, including a Series A investment in La Bouche Rouge Paris, which raised over $11 million in February 2022. This investment highlights their engagement in the luxury beauty market, which is closely related to luxury perfumes. Additionally, they have been involved in other funding rounds, such as MycoWorks, indicating a broader interest in innovative and impactful brands, although not directly related to luxury perfumes. Overall, their investment in La Bouche Rouge Paris positions them as a relevant player in the luxury brand investment landscape.


8. Capvis AG

  • Website: capvis.com
  • Type: Private Equity
  • Headquarters: Baar, Zug, Switzerland
  • Founded year: 1990
  • Headcount: 11-50
  • LinkedIn: capvis

Capvis AG is a private equity firm based in Baar, Zug, Switzerland, founded in 1990. The firm specializes in managing investments across various sectors, including healthcare and industrial technology, and partners with institutional investors to provide long-term capital and strategic growth opportunities. Capvis focuses on enhancing the market position of its portfolio companies through effective management and consulting. Notably, Capvis has been involved in several significant transactions, including the acquisition of Gotha Cosmetics, a cosmetics manufacturer based in Italy, for €65 million in 2016. This investment supports Gotha's global expansion efforts and highlights Capvis's engagement in the beauty sector, which is closely related to luxury perfumes. Additionally, Capvis acquired De Sede Group, a Swiss manufacturer of premium quality upholstery, indicating their interest in high-quality brands, although this is not directly related to perfumes. Overall, while Capvis AG's primary focus may not be luxury perfumes, their involvement in the cosmetics industry suggests a potential alignment with luxury personal care products.


9. Givaudan

  • Website: givaudan.com
  • Type: Corporate
  • Headquarters: Vernier, Geneva, Switzerland
  • Founded year: 1895
  • Headcount: 10001+
  • LinkedIn: givaudan

Givaudan, founded in 1895 and based in Vernier, Geneva, Switzerland, is a leading manufacturer specializing in flavors, fragrances, and active cosmetic ingredients. With over 10,000 employees, Givaudan provides innovative sensory solutions to various sectors, including food and beverage, personal care, and household goods. In recent years, Givaudan has made significant strides in the luxury perfume market, notably through its acquisition of Custom Essence, a US-based fragrance house, which enhances its natural fragrance capabilities and expands its customer base. This acquisition, announced on November 16, 2021, is expected to contribute approximately $40 million to Givaudan's results. Furthermore, Givaudan participated in a Series A funding round for Arcaea, a biology beauty company, alongside notable investors like Chanel. This investment, announced on October 27, 2021, aims to develop new ingredients and beauty products, showcasing Givaudan's strategic interest in the luxury beauty and fragrance sectors.



Luxury Perfume Brands Insights: Key Investors in DACH


InvestorHeadquarterSizeFoundedDeals 2024
Acton CapitalMunich, Bavaria, Germany11-5019993
SevenVenturesFlensburg, Schleswig-Holstein, Germany11-5020093
HenkelDüsseldorf, North Rhine-Westphalia, Germany10001+18763
b2ventureSt. Gallen, St. Gallen, Switzerland11-50200015
BeiersdorfHamburg, Hamburg, Germany10001+18821
Symrise AGHolzminden, Lower Saxony, Germany10001+18742
Mirabaud Asset ManagementGeneva, Geneva, Switzerland51-20020141
Capvis AGBaar, Zug, Switzerland11-5019900
GivaudanVernier, Geneva, Switzerland10001+18950


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