The nail care products industry in Benelux has grown significantly, offering a variety of products such as polishes, treatments, and accessories. Companies range from established beauty brands to innovative startups focusing on sustainability and natural ingredients. The shift towards health-conscious and eco-friendly brands has influenced consumer preferences, driving demand for non-toxic formulas and cruelty-free practices. Additionally, the rise of e-commerce has changed how consumers interact with nail care products, making them more accessible. Trends suggest that the industry is heading towards incorporating technology, like AI in personalized beauty solutions and water-permeable polish innovations, responding to dynamic consumer needs.

In Benelux, the list of nail care products investors features both corporate giants and venture capital firms. These investors vary in size from small private equity firms to large corporations, with headquarters in key cities like Brussels and Amsterdam. Established between 1898 and 2022, these firms have engaged in a number of deals in 2024, focusing on strategic growth in the cosmetics market. Notable names include Coty, with their extensive portfolio, and Azelis, continuing to refine their investment strategy in beauty sectors. The variety in their investment approaches reflects a robust commitment to the evolving nail care market.

Top 8 Nail Care Products Investors in Benelux

1. Azelis

• Website: azelis.com
• Type: Corporate
• Headquarters: Antwerp, Flanders, Belgium
• Founded year: 2001
• Headcount: 1001-5000
• Number of deals in 2024: 5
• LinkedIn: azelis

Azelis is a corporate investor based in Antwerp, Flanders, Belgium, founded in 2001. As a specialty chemical distributor and innovation service provider, Azelis offers a wide range of products and services, including application laboratories and international supply chain solutions. They serve over 63,000 customers across life sciences and industrial sectors, focusing on high-quality raw materials and innovative formulations. Notably, Azelis has made significant acquisitions in the personal care market, such as Ross Organic, which enhances their resources in the personal care sector in the Western US, and Eurotrading, aimed at strengthening their position in the personal care market in Italy. Additionally, their acquisition of Chemical Solutions Sdn Bhd (ChemSol) targets the personal care and cosmetics market in Malaysia, indicating a strategic focus on expanding their footprint in the beauty sector, which encompasses nail care products.

2. Coty

• Website: coty.com
• Type: Corporate
• Headquarters: Amsterdam, North Holland, Netherlands
• Founded year: 1904
• Headcount: 10001+
• LinkedIn: coty

Coty Inc. is a beauty company founded in 1904, specializing in the development, manufacturing, and distribution of a wide range of beauty products, including fragrances, cosmetics, and skin care. With a strong focus on sustainability and inclusivity, Coty operates globally and serves both consumers and beauty professionals. Notably, Coty has made significant investments in the nail care sector, including the acquisition of OPI Products, which includes OPI Nail Lacquers and Nicole by OPI brands, enhancing its color cosmetic portfolio. This acquisition, announced on November 29, 2010, was valued at approximately 1 billion US dollars and aimed to expand Coty's presence in the nail care category through professional salons. This strategic investment highlights Coty's commitment to the nail care industry, alongside its broader portfolio of beauty products.

3. Verlinvest

• Website: verlinvest.com
• Type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 1995
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn: verlinvest

Verlinvest is a venture capital firm based in Brussels, Belgium, founded in 1995. The firm specializes in high-growth consumer brands across various sectors, including food, beverage, health, and technology. They provide long-term capital and strategic advisory services to help brands scale and innovate. Notably, Verlinvest has invested in Juicy Chemistry, an organic skin and personal care brand, which raised $6.3 million in a Series A funding round to strengthen its position in the clean and organic beauty segment. They also participated in funding rounds for Purplle, a beauty e-commerce platform, and Revea, which focuses on beauty technology. Their investment in Cible Skin, a skincare brand, further emphasizes their commitment to the beauty sector, making them a potential player in the nail care products market.

4. Vendis Capital

• Website: vendiscapital.com
• Type: Private Equity
• Headquarters: Machelen, Flanders, Belgium
• Founded year: 2009
• Headcount: 11-50
• Number of deals in 2024: 3
• LinkedIn: vendis-capital

Vendis Capital is a private equity investment firm based in Machelen, Flanders, Belgium, founded in 2009. The firm specializes in consumer scale-ups, providing capital and strategic support to help businesses grow internationally and implement effective digitalization strategies. Vendis Capital partners with entrepreneurs to enhance their market presence and achieve sustainable growth. Notably, they have invested in Pink Gellac, a company focused on nail care products, which highlights their engagement in the nail care industry. In addition to this, Vendis Capital has made significant acquisitions in the beauty sector, including the Dutch medispa chains SOAP and BM Clinics, and a majority stake in Skins Cosmetics, a luxury niche beauty retailer. These transactions reflect their commitment to expanding their portfolio in consumer-focused businesses, including those related to beauty and personal care.

5. Sofina

• Website: sofinagroup.com
• Type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 1898
• Headcount: 51-200
• Number of deals in 2024: 4
• LinkedIn: sofina

Sofina is a venture capital investment company based in Brussels, Belgium, founded in 1898. It specializes in providing patient capital to growing businesses across various sectors, including telecommunications, consumer goods, and energy. Sofina partners with entrepreneurs and family-owned businesses, offering strategic advice and long-term investment solutions to foster sustainable growth. Notably, Sofina has been involved in significant funding rounds for Mamaearth, a brand that has expanded its product line to include nail care items. Mamaearth raised $37.5 million in a venture round in December 2021, $50 million in a Series C round in July 2021, and $4 million in a Series A round in September 2018. Additionally, Sofina has invested in FORMA Brands and THG, both of which operate in the beauty and personal care sectors, further demonstrating its engagement in industries related to nail care products.

6. V3 Ventures

• Website: v3.ventures
• Type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 2022
• Headcount: 1-10
• Number of deals in 2024: 9
• LinkedIn: v3-venture

V3 Ventures is a venture capital firm based in Brussels, Belgium, founded in 2022. The firm specializes in investing in early-stage consumer businesses across various sectors, including wellness, food, and lifestyle. V3 Ventures aims to support founders by providing capital and strategic guidance to help them build strong brands and achieve growth. Notably, they have participated in transactions such as Revea, which raised $6 million to enhance its mobile experience and manufacturing capabilities in the beauty sector, and SURI (Sustainable Rituals), which raised approximately $7.7 million in Series A funding. These investments highlight V3 Ventures' commitment to the beauty and wellness industries, which are closely related to nail care products.

7. Prosus Group

• Website: prosus.com
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, Netherlands
• Founded year: 2019
• Headcount: 10001+
• Number of deals in 2024: 21
• LinkedIn: prosus-group

Prosus Group is a global technology investor and operator based in Amsterdam, Netherlands, founded in 2019. The firm focuses on enhancing everyday life through technology and operates in various sectors, including online classifieds, food delivery, payments, and education technology. Prosus partners with local entrepreneurs to create valuable products and services, fostering community growth and sustainable business practices. Notably, Prosus has invested in beauty companies such as Somethinc Beauty, which raised $10 million in Series B funding, and The Good Glamm Group, which raised significant funding in both Series D and Convertible Note rounds. These investments indicate Prosus's commitment to the beauty industry, which encompasses nail care products, making them a relevant player in this market.

8. Quadrivio Group

• Website: quadriviogroup.com
• Type: Private Equity
• Headquarters: Luxembourg
• Founded year: 2000
• Headcount: 11-50
• Number of deals in 2024: 3
• LinkedIn: quadrivio-sgr

Quadrivio Group is a private equity firm based in Luxembourg, founded in 2000, specializing in investment management with a focus on transforming SMEs into small multinationals. The firm operates through specialized funds in sectors such as Lifestyle, Industry 4.0, and Silver Economy. Quadrivio Group has made significant investments in the cosmetics industry, including a 60% stake in Rougj, a natural cosmetics producer, and a 70% stake in Farmol, a manufacturer of cosmetics and detergents. These acquisitions highlight their commitment to enhancing growth and expanding market presence in the beauty and personal care sectors, which may encompass nail care products as part of their broader strategy.

Nail Care Products Insights: Key Investors in Benelux

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