Customer loyalty program software companies are pivotal in modern retail and service sectors, focusing on fostering relationships between businesses and their customers. These companies develop solutions that enable businesses to create, manage, and optimize loyalty programs—a key strategy to promote repeat business and customer engagement. In an era where customer retention is as critical as acquisition, the industry is leaning towards data-driven, personalized approaches that leverage technology for enhanced customer experiences. Notably, the increasing integration of artificial intelligence and gamification elements is shaping the future of loyalty programs, making them more engaging and effective.

This listing includes 26 companies specializing in customer loyalty solutions, ranging from startup to mid-sized firms. Headquartered across several countries, including the USA, Canada, India, and the UK, these businesses were founded between 1990 and 2022. Services provided vary from gamified rewards systems, referral programs, to analytics tools aimed at improving customer retention. With employee sizes typically between 11 to 500, each company tailors its offerings to specific markets, showcasing innovation in customer engagement.

Continue reading to discover the top customer loyalty program software companies.

Top 26 Customer Loyalty Program Software Companies

1. LoyaltyLion

• Website: loyaltylion.com
• Ownership type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 100%
• Latest funding: Series A, $6.9M, February 2021
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: loyaltylion

LoyaltyLion, based in London, England, is a customer loyalty program provider that specializes in enhancing customer retention for e-commerce businesses. Since its inception in 2012, the company has developed a suite of software solutions that include loyalty and rewards programs, referral systems, and customer analytics. These tools are designed to help businesses convert one-time buyers into loyal customers, a critical aspect of e-commerce success. LoyaltyLion has integrated its services primarily with Shopify, making it a go-to choice for many online retailers. The company has also secured funding, with a notable Series A round in February 2021, amounting to over £6.8 million. This financial backing supports its ongoing development and expansion in the competitive loyalty software market.

2. Zinrelo Loyalty

• Website: zinrelo.com
• Ownership type: Venture Capital
• Headquarters: San Antonio, Texas, United States (USA)
• Employee distribution: India 83%, United States (USA) 10%, United Kingdom (UK) 4%, Other 2%
• Latest funding: Other (Debt), $400,000, August 2015
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: zinrelo

Zinrelo Loyalty, founded in 2008 and based in San Antonio, Texas, is a loyalty rewards platform that specializes in enhancing customer engagement and retention. The company provides a range of services, including loyalty program design, data analytics, and strategic consulting tailored to various sectors such as retail, automotive, and healthcare. Zinrelo's SaaS platform is designed to help businesses implement effective loyalty strategies and optimize customer experiences. With a workforce of around 90 employees, the company has a significant presence in India, which accounts for a large portion of its employee base. Zinrelo has also received funding, with a notable amount of $400,000 reported in 2015, indicating investor confidence in its business model and growth potential. Their focus on multi-dimensional loyalty programs and gamification, along with a robust analytics framework, positions them as a relevant player in the customer loyalty software market.

3. Smile.io

• Website: smile.io
• Ownership type: Venture Capital
• Headquarters: Waterloo, California, United States (USA)
• Employee distribution: Canada 95%, Spain 5%
• Latest funding: Seed, $1.0M, May 2012
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: smile.io

Smile.io, founded in 2012 and based in Waterloo, California, is a provider of customer loyalty program software. The company focuses on helping e-commerce businesses create and manage loyalty initiatives that drive customer retention and increase sales. Their platform offers a range of features, including points programs, VIP programs, and referral systems, which are designed to enhance customer engagement. With a workforce of approximately 57 employees, Smile.io has established itself as a significant player in the loyalty program space, serving over 100,000 businesses across 148 countries. The company has received seed funding of $1 million, which has likely supported its growth and development in the competitive landscape of customer loyalty solutions. Their recent achievement of being certified as a 'Built for Shopify' app underscores their commitment to quality and integration within the e-commerce ecosystem.

4. Kangaroo Rewards

• Website: kangaroorewards.com
• Ownership type: Private
• Headquarters: Montreal, Quebec, Canada
• Employee distribution: Canada 66%, Lebanon 34%
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: kangaroorewards

Kangaroo Rewards, based in Montreal, Quebec, Canada, is a private company founded in 2012 that specializes in customer loyalty programs. With a team of approximately 29 employees, Kangaroo Rewards provides businesses with tools aimed at enhancing customer engagement and retention. Their offerings include loyalty tablets, marketing automation, and gamification features, which are tailored to meet the needs of various industries such as retail, restaurants, and e-commerce. The company emphasizes the importance of customer loyalty in driving repeat business and increasing sales. By integrating their solutions with existing point-of-sale systems and providing a white-label loyalty program, Kangaroo Rewards positions itself as a flexible partner for businesses looking to improve customer relationships. Their focus on real-time insights and robust reporting further supports businesses in understanding and enhancing customer experiences.

5. Annex Cloud

• Website: annexcloud.com
• Ownership type: Private Equity
• Headquarters: Mclean, Virginia, United States (USA)
• Employee distribution: India 76%, United States (USA) 18%, United Kingdom (UK) 4%, Other 2%
• Latest funding: March 2022
• Founded year: 2010
• Headcount: 201-500
• LinkedIn: annexcloud

Annex Cloud, founded in 2010 and based in McLean, Virginia, is a private equity-backed company that provides loyalty solutions aimed at enhancing customer engagement and data management. With a workforce of around 212 employees, the company has carved out a niche in the customer loyalty software industry, particularly for retail and eCommerce sectors. Annex Cloud offers a comprehensive suite of services, including loyalty programs, gamification features, and advanced customer segmentation tools. Their platform is designed to help businesses build lasting relationships with customers by leveraging data to create personalized experiences. The company has not reported any recent funding, indicating a stable operational model. Annex Cloud's focus on integrating with various marketing technologies further strengthens its position in the market, allowing clients to implement effective loyalty strategies that drive customer retention and sales growth.

6. PAR Punchh

• Website: punchh.com
• Ownership type: Corporate
• Headquarters: San Mateo, California, United States (USA)
• Employee distribution: India 65%, United States (USA) 31%, Canada 5%
• Latest funding: $500.0M, April 2021
• Founded year: 2011
• Headcount: 201-500
• LinkedIn: punchh

PAR Punchh, based in San Mateo, California, is a customer loyalty software provider founded in 2011. The company focuses on delivering marketing solutions specifically for the restaurant and convenience store industries. Punchh offers a range of services, including loyalty programs, offers management, and customer engagement solutions. Their platform is designed to help businesses improve customer retention and engagement through personalized marketing strategies. With a workforce of approximately 286 employees, the company has a significant presence in both the United States and India. In April 2021, Punchh secured $500 million in funding, reflecting strong investor interest in its innovative approach to customer loyalty. The company serves over 275 global brands, including many of the top restaurant chains in the U.S., and emphasizes the importance of data-driven insights to create tailored customer experiences.

7. TapMango

• Website: tapmango.com
• Ownership type: Private
• Headquarters: Toronto, Ontario, Canada
• Employee distribution: Canada 87%, United States (USA) 13%
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: tapmango-inc-

TapMango, founded in 2012 and based in Toronto, Ontario, is a private company specializing in customer loyalty solutions. With a workforce of approximately 51-200 employees, TapMango provides a platform that empowers small and medium-sized businesses to enhance customer engagement through tailored loyalty programs and efficient online ordering systems. Their offerings include a marketing portal, a customer-facing tablet, a branded mobile app, and integration with major POS systems, which collectively facilitate a seamless customer experience. TapMango has garnered recognition as a GetApp Category Leader and a Top App on Capterra, reflecting its commitment to quality service. The company has received positive testimonials from various clients, emphasizing its role in driving customer retention and satisfaction. TapMango's focus on innovation and responsiveness to client needs positions it as a relevant player in the customer loyalty software industry.

8. Kobie Marketing

• Website: kobie.com
• Ownership type: Private
• Headquarters: St. Petersburg, Florida, United States (USA)
• Employee distribution: United States (USA) 98%, Other 2%
• Founded year: 1990
• Headcount: 201-500
• LinkedIn: kobie-marketing

Kobie Marketing, founded in 1990 and based in St. Petersburg, Florida, is a private company that specializes in loyalty marketing. With a workforce of approximately 363 employees, Kobie provides technology and consulting services aimed at enhancing customer loyalty for brands across multiple industries, including retail, financial services, travel and hospitality, entertainment, telecom, and quick-service restaurants (QSR). The company offers a range of products and services, such as loyalty program design, experience management, and operational readiness, to help businesses improve customer engagement and retention. Kobie has developed the Kobie Alchemy® Loyalty Cloud, a platform that integrates various loyalty solutions and analytics to drive customer loyalty. Their innovative approach has earned them recognition as a leader in the loyalty marketing sector, particularly noted in Forrester's evaluations. Kobie's commitment to leveraging emotional loyalty scoring and comprehensive data analysis underscores their strategic focus on creating impactful loyalty programs.

9. Friendbuy

• Website: friendbuy.com
• Ownership type: Venture Capital
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 89%, Canada 11%
• Latest funding: Other (Debt), $500,000, February 2018
• Founded year: 2010
• Headcount: 11-50
• LinkedIn: friendbuy

Friendbuy, founded in 2010 and based in Los Angeles, California, is a marketing technology company that specializes in referral and loyalty program software. With a team of 11-50 employees, Friendbuy provides businesses with tools to enhance customer acquisition and retention through automated referral tracking and rewards systems. The company serves a variety of industries, including eCommerce, health & beauty, and more, helping clients optimize their marketing strategies. Friendbuy has received funding, with its last reported amount being $500,000 in February 2018. Their platform integrates seamlessly with popular eCommerce solutions like Shopify and Salesforce Commerce Cloud, allowing businesses to implement effective referral and loyalty programs that drive customer engagement and increase lifetime value.

10. Antavo AI Loyalty Cloud

• Website: antavo.com
• Ownership type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: Hungary 61%, United Kingdom (UK) 29%, Netherlands 7%, Other 4%
• Latest funding: Series A, $10.0M, November 2022
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: antavo

Antavo AI Loyalty Cloud, founded in 2017 and based in London, is a technology provider specializing in customer loyalty programs. The company offers a range of innovative solutions designed to enhance customer engagement and retention. Their platform features a no-code loyalty engine, gamification tools, and capabilities for managing loyalty programs across multiple countries. Antavo primarily targets businesses in sectors such as retail and eCommerce, providing tailored solutions that help clients improve customer relationships and drive loyalty. The company has attracted significant venture capital funding, with its last round raising over 10 million dollars in November 2022, underscoring its growth trajectory and relevance in the industry.

11. Thanx

• Website: thanx.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 82%, Canada 13%, Argentina 6%
• Latest funding: Series B, $17.1M, December 2016
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: thanx

Thanx, founded in 2011 and based in San Francisco, California, is a customer engagement platform that specializes in loyalty programs and marketing automation. The company provides tools designed to enhance customer retention, particularly in the restaurant and retail sectors. Thanx allows businesses to analyze customer behavior and implement effective loyalty strategies through a user-friendly platform. Their services include mobile apps, marketing automation, and offer management, all aimed at creating personalized customer experiences. With a workforce of around 71 employees, Thanx has established itself as a relevant player in the customer loyalty software industry. The company has received significant funding, with a Series B round totaling $17.1 million in December 2016, which supports its ongoing development and market presence.

12. Marsello

• Website: marsello.com
• Ownership type: Venture Capital
• Headquarters: Wellington, Wellington, New Zealand
• Employee distribution: New Zealand 77%, Canada 23%
• Latest funding: Seed, $315,000, November 2021
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: marsello-app

Marsello, founded in 2014 and based in Wellington, New Zealand, is a customer loyalty software provider that focuses on enhancing customer engagement for businesses, particularly in the retail and hospitality sectors. The company offers a suite of solutions that includes loyalty programs, email and SMS marketing, and review management. By integrating sales data from both online and physical stores, Marsello enables businesses to optimize their marketing efforts and improve customer retention. The company has a workforce of approximately 44 employees, with a significant portion based in New Zealand and a growing presence in Canada. Marsello has also secured venture capital funding, with its latest round amounting to $315,000 in November 2021, which supports its ongoing development and expansion in the competitive customer loyalty software market.

13. Primo World Co., Ltd.

• Website: primo.mobi
• Ownership type: Venture Capital
• Headquarters: Chom Phon, Bangkok, Thailand
• Employee distribution: Thailand 100%
• Latest funding: Seed, February 2022
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: primoworld

Primo World Co., Ltd., founded in 2016 and based in Bangkok, Thailand, is a marketing technology company that specializes in loyalty management solutions. The firm provides a comprehensive suite of tools aimed at enhancing customer relationships and executing effective marketing campaigns. Their platform is designed to improve customer retention and drive growth for businesses in the fast-moving consumer goods (FMCG), retail, and finance sectors. With a focus on omnichannel marketing, Primo World offers features such as membership and tier management, a point system, and campaign management tools. The company has successfully served over 30 million members and collaborates with around 90,000 merchants, showcasing its significant impact in the loyalty program software industry. Their commitment to leveraging technology for customer engagement positions them as a relevant player in this market.

14. Engage People Inc.

• Website: engagepeople.com
• Ownership type: Private Equity
• Headquarters: United States (USA)
• Employee distribution: Canada 84%, Italy 16%
• Latest funding: Other (Debt), $3.0M, February 2021
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: engageppl

Engage People Inc. is a technology company based in the United States, founded in 2008. With a workforce of approximately 61 employees, the company operates primarily in the loyalty and rewards solutions sector. Engage People offers a range of services designed to enhance customer engagement, including loyalty program management, gift card activation, and travel booking. Their solutions cater to various industries, particularly retail and e-commerce, where customer loyalty is crucial. The company has made significant strides in the loyalty program space, providing tools that allow members to earn and redeem rewards seamlessly. In February 2021, Engage People secured $3 million in funding, which underscores their ongoing commitment to innovation and growth in the loyalty technology sector. Their mission is to integrate loyalty into every consumer transaction, reflecting a forward-thinking approach to customer engagement.

15. Loyltworks

• Website: loylt.works
• Ownership type: Private
• Headquarters: Bengaluru, Karnataka, India
• Employee distribution: India 95%, United Arab Emirates 5%
• Founded year: 2020
• Headcount: 51-200
• LinkedIn: one-loyalty

Loyltworks, based in Bengaluru, Karnataka, India, is a private company founded in 2020 that specializes in customer loyalty program solutions. With a team of approximately 42 employees, the company focuses on enhancing customer engagement through a range of services, including loyalty platform development, analytics, and campaign management. Loyltworks aims to help businesses across various sectors implement effective loyalty strategies that drive customer retention. Their innovative approach includes features like QR-based points banking, gamification, and personalized rewards, catering to the evolving needs of modern consumers. The company has not reported any funding, indicating a self-sustained growth model as it continues to expand its presence in the loyalty program software market.

16. Brandmovers

• Website: brandmovers.com
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 71%, India 21%, United Kingdom (UK) 8%
• Founded year: 2003
• Headcount: 51-200
• LinkedIn: brandmovers

Brandmovers, based in Atlanta, Georgia, is a private company founded in 2003 that specializes in customer loyalty programs and digital promotions. With a workforce of approximately 66 employees, Brandmovers operates primarily in the United States, with additional teams in India and the United Kingdom. The company offers two main platforms: BLOYL, an enterprise customer loyalty platform, and BENGAGED, which focuses on B2B loyalty and incentives. Their services extend beyond software, providing strategic consulting in program design, customer engagement, and ongoing support. Brandmovers has worked with clients across various sectors, including consumer packaged goods and financial services, to create tailored loyalty solutions that foster customer retention and engagement. Their approach emphasizes a deep understanding of client needs, ensuring that each program is customized to drive meaningful connections with customers.

17. CRMBonus

• Website: crmbonus.com
• Ownership type: Private
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Employee distribution: Brazil 100%
• Founded year: 2018
• Headcount: 201-500
• LinkedIn: crm-b%c3%b4nus

CRMBonus, based in Sao Paulo, Brazil, is a customer relationship management and loyalty program provider that has been active since 2018. The company offers software solutions designed to enhance customer retention through innovative bonus generation and reward systems. Primarily serving clients in the retail and e-commerce sectors, CRMBonus enables businesses to effectively engage customers after a sale. Their platform facilitates the creation and management of loyalty programs, allowing businesses to reward customers for their purchases and encourage repeat business. With a workforce of approximately 394 employees, CRMBonus is positioned to make a significant impact in the customer loyalty software industry, focusing on the Brazilian market.

18. NextBee

• Website: web.nextbee.com
• Ownership type: Private
• Headquarters: Folsom, California, United States (USA)
• Employee distribution: United States (USA) 63%, India 37%
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: nextbee-media

NextBee, founded in 2007 and based in Folsom, California, is a technology company that specializes in customer engagement solutions and loyalty programs. With a workforce of around 89 employees, the company operates a SaaS platform designed to enhance customer retention and engagement for businesses across various sectors, including retail, hospitality, and technology. NextBee's platform offers a range of features, such as personalized rewards, gamification tools, and analytics, which help clients optimize their customer interactions. The company has developed tailored solutions for multiple industries, demonstrating its adaptability and focus on meeting specific client needs. NextBee's commitment to providing data-driven insights and support further solidifies its role in the customer loyalty program space.

19. Eber

• Website: eber.co
• Ownership type: Private
• Headquarters: Singapore
• Employee distribution: Malaysia 59%, Hong Kong S.A.R 14%, Vietnam 14%, Other 14%
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: eber---smart-member-system

Eber, founded in 2015 and based in Singapore, is a private company specializing in loyalty marketing solutions. With a team of approximately 38 employees, Eber focuses on enhancing customer engagement and retention through its comprehensive loyalty program platform. The company serves a variety of sectors, including restaurants, retail, eCommerce, and hotels, helping businesses build long-term relationships with their customers. Eber operates primarily through a Software as a Service (SaaS) model, providing tools for customer relationship management, marketing, and messaging. Their platform is designed to be user-friendly and integrates seamlessly with existing systems, allowing businesses to leverage customer data effectively. Eber has established a presence in multiple countries, including Malaysia, Hong Kong, and Vietnam, indicating its regional influence in the loyalty marketing space.

20. Fivestars by SumUp

• Website: fivestars.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 89%, Portugal 3%, Brazil 3%, Other 5%
• Latest funding: October 2021
• Founded year: 2011
• Headcount: 201-500
• LinkedIn: fivestars

Fivestars by SumUp, founded in 2011 and based in San Francisco, California, is a marketing service provider that focuses on customer loyalty and retention solutions specifically for local businesses. The company offers a suite of tools aimed at customer acquisition, marketing automation, and promotional campaigns, which help businesses enhance customer engagement and encourage repeat visits. Fivestars serves various local industries, including retail and food services, by providing automated marketing strategies tailored to their unique needs. With a customer base exceeding 12,000 local businesses and a network that reaches 70 million shoppers, Fivestars has established itself as a significant player in the customer loyalty program software market. The company operates with a workforce of around 201-500 employees and has not reported any recent funding, indicating a stable operational status since its last funding round in 2021.

21. Kaizen Technology

• Website: kaizentech.net
• Ownership type: Private
• Headquarters: Reşitpaşa, İstanbul, Turkey
• Employee distribution: Turkey 92%, India 8%
• Founded year: 2016
• Headcount: 11-50
• LinkedIn: kaizen-telekomunikasyon

Kaizen Technology, founded in 2016 and based in Reşitpaşa, İstanbul, Turkey, is a private company that specializes in loyalty management software. With a workforce of around 62 employees, Kaizen provides a suite of solutions designed to enhance customer engagement and retention across various sectors, including retail and food service. Their platform includes modules for data capture, customer feedback, and rewarding systems, enabling businesses to create personalized loyalty programs. Kaizen's approach is rooted in understanding customer behavior and preferences, allowing brands to foster long-term relationships with their clientele. The company has not reported any funding, indicating a self-sustained growth model thus far. Kaizen's commitment to innovation and customer-centric solutions positions it as a noteworthy player in the loyalty management software industry.

22. Novus Loyalty

• Website: novusloyalty.com
• Ownership type: Private
• Headquarters: Gurugram, Haryana, India
• Employee distribution: India 96%, United States (USA) 4%
• Founded year: 2018
• Headcount: 51-200
• LinkedIn: novus-loyalty

Novus Loyalty, founded in 2018 and based in Gurugram, Haryana, India, is a private company that specializes in customer loyalty software solutions. With a team of approximately 26 employees, Novus focuses on enhancing customer engagement and retention through innovative loyalty programs tailored for various industries, including automotive, retail, banking, and healthcare. Their offerings include a loyalty engine, campaign management tools, and a rewards marketplace, all designed to create personalized experiences that foster long-term customer relationships. Novus has positioned itself as a key player in the loyalty software sector, providing businesses with the tools necessary to drive repeat business and improve customer satisfaction. The company has not reported any funding, indicating a self-sustained growth model as it continues to expand its services and client base.

23. Perkville

• Website: perkville.com
• Ownership type: Venture Capital
• Headquarters: Oakland, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: October 2019
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: perkville

Perkville, founded in 2013 and based in Oakland, California, is a customer loyalty program provider that specializes in automated rewards and referral systems. The company aims to help businesses engage their customers and enhance retention through tailored rewards and referral incentives. Perkville primarily serves the fitness, retail, and service industries, offering solutions that seamlessly integrate with existing point-of-sale systems. Their platform allows businesses to create custom rewards quickly, automate the rewards process, and encourage customer referrals and social media engagement. With a focus on improving customer retention and generating referrals, Perkville has established itself as a notable player in the customer loyalty software market, evidenced by successful case studies with clients like O2 Fitness and Xercise4Less, which reported significant increases in customer engagement and retention metrics.

24. Capillary Technologies

• Website: capillarytech.com
• Ownership type: Venture Capital
• Headquarters: Bengaluru, Karnataka, India
• Employee distribution: India 88%, United States (USA) 6%, Other 6%
• Latest funding: Series D, $6.0M, February 2024
• Founded year: 2012
• Headcount: 501-1000
• LinkedIn: capillary-technologies

Capillary Technologies, founded in 2012 and based in Bengaluru, India, is a software-as-a-service (SaaS) company focused on customer engagement and loyalty solutions. The firm provides a suite of products, including loyalty programs, customer data platforms, and consulting services, aimed at improving customer relationships across various sectors such as retail, hospitality, and airlines. With a workforce of over 1,200 employees, Capillary has established itself as a significant player in the customer loyalty space. The company has received substantial venture capital funding, with its latest round amounting to $6 million in February 2024. Capillary's technology-driven approach leverages actionable AI to enhance customer retention and satisfaction, making it a valuable partner for businesses looking to strengthen their customer loyalty initiatives.

25. MEMBER.ID

• Website: member.id
• Ownership type: Venture Capital
• Headquarters: Jakarta, Jakarta, Indonesia
• Employee distribution: Indonesia 96%, Egypt 4%
• Latest funding: Series A, $1.1M, February 2021
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: memberid

MEMBER.ID, based in Jakarta, Indonesia, is a consulting firm that specializes in loyalty solutions for businesses. Founded in 2014, the company has developed platforms such as Solva, an all-in-one loyalty platform for food and beverage and retail sectors, and Hotelis, a loyalty solution tailored for hotels. MEMBER.ID focuses on enhancing customer engagement and retention through customized loyalty programs designed to boost sales and improve brand loyalty. With a team experienced in loyalty strategies, they offer services that include program design, platform building, and management. The firm has managed over 2 million members and issued more than 100 million points, showcasing their active role in the industry. In February 2021, MEMBER.ID secured $1.1 million in Series A funding, reflecting investor confidence in their business model and growth potential.

26. Piggy

• Website: piggy.eu
• Ownership type: Private
• Headquarters: Maarssen, Utrecht, Netherlands
• Employee distribution: Netherlands 87%, United States (USA) 13%
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: piggy

Piggy, founded in 2014 and based in Maarssen, Utrecht, Netherlands, is a private company that specializes in loyalty software solutions. With a team of approximately 47 employees, Piggy has carved out a niche in creating customer loyalty and employee recognition programs. The company provides a range of services, including rewards management, CRM solutions, and automated marketing tools, aimed primarily at businesses in the retail and service industries. Piggy's platform allows companies to build customized loyalty programs quickly, facilitating customer engagement and retention. Their software integrates seamlessly with existing tools, enhancing operational efficiency for their clients. Piggy has gained traction in the market, serving over 10,000 businesses globally, which underscores its relevance and effectiveness in the loyalty software space.

Customer Loyalty Program Software Insights: Key Companies

Company	Headquarter	Size	Founded	Ownership
LoyaltyLion	London, England, United Kingdom (UK)	51-200	2012	Venture Capital
Zinrelo Loyalty	San Antonio, Texas, United States (USA)	51-200	2008	Venture Capital
Smile.io	Waterloo, California, United States (USA)	51-200	2012	Venture Capital
Kangaroo Rewards	Montreal, Quebec, Canada	11-50	2012	Private
Annex Cloud	Mclean, Virginia, United States (USA)	201-500	2010	Private Equity
PAR Punchh	San Mateo, California, United States (USA)	201-500	2011	Corporate
TapMango	Toronto, Ontario, Canada	51-200	2012	Private
Kobie Marketing	St. Petersburg, Florida, United States (USA)	201-500	1990	Private
Friendbuy	Los Angeles, California, United States (USA)	11-50	2010	Venture Capital
Antavo AI Loyalty Cloud	London, England, United Kingdom (UK)	51-200	2017	Venture Capital
Thanx	San Francisco, California, United States (USA)	51-200	2011	Venture Capital
Marsello	Wellington, Wellington, New Zealand	11-50	2014	Venture Capital
Primo World Co., Ltd.	Chom Phon, Bangkok, Thailand	51-200	2016	Venture Capital
Engage People Inc.	United States (USA)	51-200	2008	Private Equity
Loyltworks	Bengaluru, Karnataka, India	51-200	2020	Private
Brandmovers	Atlanta, Georgia, United States (USA)	51-200	2003	Private
CRMBonus	Sao Paulo, Sao Paulo, Brazil	201-500	2018	Private
NextBee	Folsom, California, United States (USA)	11-50	2007	Private
Eber	Singapore	11-50	2015	Private
Fivestars by SumUp	San Francisco, California, United States (USA)	201-500	2011	Corporate
Kaizen Technology	Reşitpaşa, İstanbul, Turkey	11-50	2016	Private
Novus Loyalty	Gurugram, Haryana, India	51-200	2018	Private
Perkville	Oakland, California, United States (USA)	11-50	2013	Venture Capital
Capillary Technologies	Bengaluru, Karnataka, India	501-1000	2012	Venture Capital
MEMBER.ID	Jakarta, Jakarta, Indonesia	11-50	2014	Venture Capital
Piggy	Maarssen, Utrecht, Netherlands	11-50	2014	Private

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