The auto insurance industry in Wisconsin features a range of companies catering to personal and commercial coverage. This sector comprises large, established firms alongside smaller, independent agencies. Services typically include auto liability, comprehensive, and collision coverage, with many companies also offering home and business insurance. As technology evolves, these insurers are increasingly incorporating digital platforms for claims processing and policy management, aiming to enhance customer experience. Furthermore, many are adapting to trends such as telematics and usage-based insurance, reflecting a shift toward personalized insurance solutions and proactive risk management strategies.


This list showcases 25 notable auto insurance companies in Wisconsin, spanning a variety of sizes and specializations. From regional mainstays like American Family Insurance, founded in 1927, to newer agencies like Midwest Select Insurance Group, formed in 2012, these companies predominantly operate within state borders. Most providers focus on personal auto insurance but also extend their offerings to home, business, and specialty insurance. The majority are privately owned, emphasizing tailored service reflecting local knowledge and community ties.


Continue reading to discover the top auto insurance companies in Wisconsin.


Top 25 Auto Insurance Companies in Wisconsin


1. American Family Insurance

  • Website: amfam.com
  • Ownership type: Private
  • Headquarters: Madison, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1927
  • Headcount: 10001+
  • LinkedIn: american-family-insurance

American Family Insurance, founded in 1927 and headquartered in Madison, Wisconsin, is a private insurance company that provides a wide array of insurance products, including auto, home, life, and health insurance. With a workforce exceeding 17,000 employees, the company is dedicated to protecting the financial well-being of its customers through comprehensive insurance solutions. American Family Insurance has established a strong reputation in the auto insurance market, serving over 12 million customers and achieving high ratings for customer satisfaction. Their innovative approach includes offering discounts for bundling policies, which can save customers up to 25%. The company also emphasizes community involvement and social impact, actively participating in initiatives that support local communities and promote social equity. This commitment to both customer service and community engagement positions American Family Insurance as a relevant and impactful player in the auto insurance industry.


2. Acuity Insurance

  • Website: acuity.com
  • Ownership type: Private
  • Headquarters: Sheboygan, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1925
  • Headcount: 1001-5000
  • LinkedIn: acuity-insurance

Acuity Insurance, based in Sheboygan, Wisconsin, is a mutual insurance company that has been serving customers since 1925. With a workforce of over 1,600 employees, Acuity offers a wide array of insurance products, including auto, homeowners, and commercial insurance. The company operates across 32 states, catering to both individual consumers and businesses. Acuity is recognized for its strong financial ratings, holding an A+ rating from AM Best, which underscores its financial stability and ability to meet claims obligations. The company prides itself on exceptional customer service, providing personalized support and a dedicated claims specialist for each policyholder. Acuity's focus on customer satisfaction is reflected in its impressive claims satisfaction rate of 97%.


3. Rural Mutual Insurance Company

  • Website: ruralmutual.com
  • Ownership type: Private
  • Headquarters: Madison, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1934
  • Headcount: 501-1000
  • LinkedIn: rural-mutual-insurance

Rural Mutual Insurance Company, based in Madison, Wisconsin, has been providing insurance solutions since 1934. The company specializes in a variety of insurance products tailored specifically for Wisconsin residents, including personal car insurance, home insurance, farm insurance, and business insurance. With a workforce of approximately 401 employees, Rural Mutual emphasizes local service and community engagement, ensuring that their offerings meet the unique needs of farmers, families, and businesses in the region. Their agents are local residents, which fosters a strong connection with the community. The company also prioritizes education and safety, providing resources to help clients make informed decisions about their insurance needs. Rural Mutual's focus on keeping premiums within Wisconsin to support local economies further underscores their commitment to the community they serve.


4. Richards Insurance

  • Website: richardsinsurance.com
  • Ownership type: Private
  • Headquarters: Beaver Dam, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1965
  • Headcount: 51-200
  • LinkedIn: richards-insurance-llc

Richards Insurance, established in 1965 in Beaver Dam, Wisconsin, is an independent insurance agency that offers a wide range of insurance products, including auto, home, life, and business insurance. With a workforce of around 35 employees and multiple locations across Wisconsin, the agency prides itself on providing personalized service to both individual consumers and businesses. They focus on understanding the unique needs of their clients, ensuring that they receive appropriate coverage at competitive rates. Richards Insurance has built a reputation for community involvement, supporting local organizations and initiatives, which enhances their connection with clients. Their approach combines local knowledge with the ability to access quotes from various carriers, making them a relevant player in the auto insurance market.


5. R&R Insurance Services Inc.

  • Website: myknowledgebroker.com
  • Ownership type: Family Owned
  • Headquarters: Waukesha, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 99%, Other 1%
  • Founded year: 1975
  • Headcount: 201-500
  • LinkedIn: r%26r-insurance-services

R&R Insurance Services Inc., based in Waukesha, Wisconsin, has been serving clients since its establishment in 1975. As a family-owned agency, it prides itself on delivering a wide range of insurance products that cater to both individual consumers and businesses. The company specializes in personal insurance, including auto insurance, home insurance, and identity theft protection. R&R Insurance is dedicated to helping clients manage risks through customized insurance solutions. Their approach emphasizes strong customer service, ensuring that clients receive the support they need to protect their assets and interests. With a workforce of approximately 285 employees, R&R Insurance has built a reputation for reliability and expertise in the insurance industry, making it a relevant player in the auto insurance sector.


6. CONNECT, powered by American Family Insurance

  • Website: connectbyamfam.com
  • Ownership type: Private
  • Headquarters: De Pere, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1987
  • Headcount: 1001-5000
  • LinkedIn: connectbyamfam

CONNECT, powered by American Family Insurance, is an insurance provider based in De Pere, Wisconsin. Founded in 1987, the company specializes in a variety of insurance products, including auto, home, condo, renters, and specialty insurance. It operates under the brand name of American Family Connect Property and Casualty Insurance Company and American Family Connect Insurance Company. The company primarily serves consumers looking to protect their assets and manage risks associated with unforeseen events. CONNECT leverages strategic partnerships, notably with Costco, to enhance its market presence and offer tailored insurance solutions. This partnership approach allows them to reach a broader audience while providing competitive pricing and discounts. The company is fully operational in the United States, with a dedicated workforce focused on delivering quality service and support to its policyholders.


7. TRICOR Insurance

  • Website: tricorinsurance.com
  • Ownership type: Private
  • Headquarters: Lancaster, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 98%, Other 2%
  • Latest funding: November 2021
  • Founded year: 1945
  • Headcount: 201-500
  • LinkedIn: tricor

TRICOR Insurance, founded in 1945 and based in Lancaster, Wisconsin, is a private insurance agency that provides a wide range of insurance products, including auto, home, life, and high-value home insurance. With a workforce of approximately 344 employees, TRICOR operates across 34 locations, primarily in the United States. The company prides itself on its proactive communication and customer service, aiming to help both individuals and businesses manage risks and protect their assets through tailored insurance solutions. As an independent agency, TRICOR has the flexibility to work with various local, regional, and national insurance carriers, allowing them to offer competitive rates and quality coverage. Their commitment to understanding client needs and providing personalized service has earned them a growing client base of over 50,000. TRICOR's focus on auto insurance, among other products, positions them as a relevant player in the insurance market.


8. TruStage

  • Website: trustage.com
  • Ownership type: Private
  • Headquarters: Madison, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 99%, Other 1%
  • Founded year: 1935
  • Headcount: 1001-5000
  • LinkedIn: trustage

TruStage Financial Group, Inc., based in Madison, Wisconsin, is an insurance and financial services provider that has been operational since 1935. The company offers a variety of products, including life, auto, and home insurance, as well as investment solutions. TruStage primarily serves credit unions and individual consumers, focusing on financial protection and planning services. With a workforce of over 2,300 employees, the company has established a significant presence in the insurance sector. TruStage is underwritten by CMFG Life Insurance Company, which holds an 'A' (Excellent) rating from A.M. Best, reflecting its financial stability. The company has also been recognized for its customer service, achieving a high rating on TrustPilot. TruStage's commitment to innovation is evident in its digital offerings and technology solutions, aimed at enhancing customer experience and accessibility.


9. SF Insurance Group

  • Website: sfinsurancegroup.com
  • Ownership type: Private
  • Headquarters: New Richmond, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1994
  • Headcount: 11-50
  • LinkedIn: sf-insurance-group

SF Insurance Group, founded in 1994 and based in New Richmond, Wisconsin, operates as an independent insurance agency. With a workforce of 38 employees, the company specializes in a wide array of insurance products, including auto, home, life, and health insurance. They cater to both individual consumers and businesses, emphasizing tailored insurance solutions that meet specific client needs. SF Insurance Group has formed partnerships with other agencies, enhancing their service capabilities and expanding their reach across multiple locations in Wisconsin and Minnesota. Their experienced agents, boasting over 500 years of combined experience, are dedicated to understanding the unique insurance requirements of each client. The agency's mission revolves around protecting clients' assets and well-being, with a strong focus on customer satisfaction and competitive pricing.


10. Fleis Insurance Agency

  • Website: fleisinsurance.com
  • Ownership type: Private
  • Headquarters: Onalaska, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1959
  • Headcount: 11-50
  • LinkedIn: fleis-insurance-agency

Fleis Insurance Agency, established in 1959, is a private insurance agency located in Onalaska, Wisconsin. With a team of 18 employees, the agency specializes in providing a wide array of personal and business insurance products. Their offerings include auto insurance, homeowners insurance, life insurance, and various commercial insurance solutions. Fleis Insurance Agency operates primarily in Wisconsin, serving clients in the La Crosse and Onalaska areas. As an independent agency, they partner with multiple insurance carriers, allowing them to present clients with various options and competitive quotes. This approach not only enhances their service but also positions them as a trusted resource for individuals and businesses seeking comprehensive insurance coverage. The agency is licensed to operate in Iowa, Illinois, Minnesota, and Wisconsin, further extending their reach within the region.


11. CRG Services. Inc.

  • Website: crgservices.com
  • Ownership type: Private
  • Headquarters: Brookfield, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1980
  • Headcount: 1-10
  • LinkedIn: crg-services-inc

CRG Services, Inc. is an insurance agency based in Brookfield, Wisconsin, established in 1980 by Greg and Cathy Sensiba. The agency specializes in a wide array of insurance products, including personal and commercial insurance, with a strong emphasis on auto insurance. With a small team of 1-10 employees, CRG Services prides itself on delivering personalized service to its clients, ensuring they receive tailored insurance solutions that meet their specific needs. The agency represents a carefully selected group of reputable insurance companies, allowing them to offer competitive coverage options. Over the years, CRG has built a reputation for guiding clients through the complexities of insurance, making the process more accessible and understandable. Their commitment to customer service is reflected in positive testimonials from long-term clients who appreciate the agency's responsiveness and support. While CRG Services has not reported any funding, their longevity in the industry and focus on client relationships highlight their dedication to the insurance sector.


12. Holden Insurance Agency, Inc.

  • Website: holdeninsurance.com
  • Ownership type: Corporate
  • Headquarters: Superior, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: January 2017
  • Founded year: 1931
  • Headcount: 11-50
  • LinkedIn: holden-insurance-agency-inc

Holden Insurance Agency, Inc., founded in 1931, is an insurance agency based in Superior, Wisconsin. The company provides a wide array of insurance products, including auto, home, business, life, health, and Medicare insurance. With multiple offices across Wisconsin, Minnesota, and Michigan, Holden Insurance Agency emphasizes personal service and local expertise. The agency serves both individual consumers and businesses, helping them manage risks and protect their assets through customized insurance solutions. Their independent status allows them to work with various insurance companies, ensuring competitive pricing and coverage options for their clients. The agency employs around 25 people and has plans for expansion, indicating a proactive approach to growth and service enhancement.


13. CUNA Mutual Group

  • Website: cunamutual.com
  • Ownership type: Private
  • Headquarters: Madison, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 97%, Other 3%
  • Founded year: 1934
  • Headcount: 1001-5000
  • LinkedIn: cunamutualgroup

CUNA Mutual Group, founded in 1934 and based in Madison, Wisconsin, operates under the TruStage brand, providing a variety of insurance and financial services. The company offers products such as life insurance, property insurance, and annuities, catering to both individual consumers and businesses. TruStage emphasizes customer engagement and support, aiming to help clients manage risks and protect their assets. They have a significant presence in the insurance industry, with a strong focus on credit unions and their members. TruStage has been recognized by Forbes as one of America’s Best Insurance Companies, reflecting their commitment to customer satisfaction and service quality. The company is underwritten by CMFG Life Insurance Company, which holds an 'A' (Excellent) rating from A.M. Best, indicating financial stability and reliability in fulfilling insurance obligations.


14. Sentry

  • Website: sentry.com
  • Ownership type: Family Owned
  • Headquarters: Stevens Point, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 99%
  • Founded year: 1904
  • Headcount: 1001-5000
  • LinkedIn: sentry

Sentry Insurance, founded in 1904 and based in Stevens Point, Wisconsin, is a family-owned mutual insurance company. It specializes in business insurance, offering a wide range of products including property and casualty insurance, workers' compensation, and life insurance. Sentry serves various industries, tailoring its insurance solutions to help businesses manage risks effectively. The company operates primarily through a network of independent agents, emphasizing customer service and support. Recently, Sentry has expanded its footprint in the auto insurance market by acquiring The General, a move that enhances its offerings in the non-standard auto insurance segment. Additionally, Sentry's Dairyland brand provides motorcycle and nonstandard auto insurance, further solidifying its presence in the auto insurance industry. With a workforce of over 4,300 employees, Sentry is committed to understanding its customers' needs and providing personalized service. The company has maintained an A+ financial strength rating from AM Best since 1992, reflecting its stability and reliability in the insurance market.


15. Partners Mutual Insurance Company

  • Website: partnersmutual.com
  • Ownership type: Private
  • Headquarters: Waukesha, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1931
  • Headcount: 11-50
  • LinkedIn: partnersmutual

Partners Mutual Insurance Company, based in Waukesha, Wisconsin, has been providing insurance solutions since 1931. This private company offers a variety of insurance products, including auto, home, and business insurance, catering to both individual consumers and businesses. With a workforce of 11 to 50 employees, Partners Mutual emphasizes personalized service through independent agents, ensuring that clients receive tailored coverage that meets their specific needs. The company prides itself on its outstanding claims service, aiming to support policyholders during challenging times. Additionally, Partners Mutual is committed to community support and corporate responsibility, reflecting its dedication to the regions it serves. Their affiliation with Penn National Insurance further strengthens their market position, allowing them to leverage additional resources and expertise in the insurance sector.


16. Leonard Insurance

  • Website: leonardinswi.com
  • Ownership type: Family Owned
  • Headquarters: Mequon, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1963
  • Headcount: 11-50
  • LinkedIn: leonard-insurancewi

Leonard Insurance, based in Mequon, Wisconsin, has been serving individuals, families, and businesses since its establishment in 1963. As a family-owned agency, it prides itself on providing personalized service and maintaining strong relationships with various insurance providers. This approach allows Leonard Insurance to offer a wide range of personal and commercial insurance products, including car insurance, home insurance, and small business insurance. The agency's focus on customer satisfaction is reflected in its high ratings and positive client testimonials, which emphasize the attentive and responsive nature of their service. Leonard Insurance operates primarily in Wisconsin but also serves clients in Illinois and Arizona, showcasing its regional reach and commitment to meeting the insurance needs of its community.


17. Schwarz Insurance

  • Website: schwarzins.com
  • Ownership type: Private
  • Headquarters: Prairie Du Sac, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1923
  • Headcount: 51-200
  • LinkedIn: schwarz-insurance-agency

Schwarz Insurance, founded in 1923 in Prairie du Sac, Wisconsin, is a private insurance agency that provides a variety of insurance products, including auto, home, health, and business insurance. With a workforce of approximately 55 employees, the agency operates multiple locations throughout Wisconsin, serving both individual clients and businesses. Schwarz Insurance has a rich history, having transitioned through three generations of family ownership, which adds a personal touch to their service. The agency administers over $100 million in premiums, reflecting its significant role in the local insurance market. Their focus on customer service and tailored insurance solutions has allowed them to maintain relevance in a competitive industry, particularly in the auto insurance segment, where they offer standard and collector car insurance options. Their longevity and community involvement further solidify their standing as a reputable insurance provider.


18. Midwest Select Insurance Group LLC


Midwest Select Insurance Group LLC (MSIG), founded in 2012 and based in Eau Claire, Wisconsin, is a private insurance agency that provides a wide array of insurance products. The company serves both individual consumers and businesses, focusing on personal, business, and employee benefits insurance. With multiple locations across Wisconsin, including Eau Claire, Kronenwetter, Pewaukee, and Blair, MSIG emphasizes personalized service and expertise in the insurance industry. The agency prides itself on being independent, representing numerous insurance companies, which gives clients a range of options for their coverage needs. MSIG's team consists of experienced professionals with over 100 years of combined experience in the insurance field, ensuring that clients receive knowledgeable guidance. Their offerings include auto insurance, homeowners insurance, and various business insurance products, making them a comprehensive resource for clients looking to manage risks and protect their assets.


19. Couri Insurance Agency

  • Website: couri.com
  • Ownership type: Private
  • Headquarters: Waukesha, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1970
  • Headcount: 11-50
  • LinkedIn: couri-insurance-agency-inc

Couri Insurance Agency, based in Waukesha, Wisconsin, has been serving the insurance needs of individuals and small businesses since its establishment in 1970. With a team of 22 employees, the agency prides itself on delivering personalized service and competitive rates across a wide array of insurance products. Their offerings include auto insurance, homeowners insurance, motorcycle insurance, and various commercial insurance solutions. As an independent agency, Couri Insurance has access to over 100 insurance markets, allowing them to provide tailored coverage options to their clients. The agency is known for its commitment to customer service, often going above and beyond to assist clients with their insurance needs. With a strong local presence and a focus on community engagement, Couri Insurance Agency has built a reputation for reliability and responsiveness in the insurance industry.


20. Abel Insurance

  • Website: abelins.com
  • Ownership type: Private
  • Headquarters: Kaukauna, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1967
  • Headcount: 1-10
  • LinkedIn: abel-insurance-%26-associates

Abel Insurance, also known as Apex Insurance Group of WI, is a private insurance agency based in Kaukauna, Wisconsin. Founded in 1967, the company has built a reputation for providing a wide array of insurance products, including auto, home, life, health, and business insurance. Abel Insurance serves individuals, families, and businesses, focusing on customized solutions to manage risks and protect assets. Their approach emphasizes personalized service, aiming to be a trusted advisor in the insurance sector. The agency operates multiple locations across Wisconsin, enhancing its accessibility to clients. With a small team of around 18 employees, they prioritize building strong relationships with their clients, which is reflected in positive customer feedback. Abel Insurance has not reported any funding, indicating they operate independently without external financial backing.


21. Wisconsin Mutual Insurance Company

  • Website: wiins.com
  • Ownership type: Private
  • Headquarters: Madison, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1903
  • Headcount: 51-200
  • LinkedIn: wisconsin-mutual-insurance-company

Wisconsin Mutual Insurance Company, based in Madison, Wisconsin, has been a player in the insurance industry since its inception in 1903. Initially known as the Wisconsin Tornado Mutual Insurance Company, it has evolved to provide a variety of insurance products, including personal, farm, and commercial insurance. The company primarily serves individuals, families, and businesses in Wisconsin and Minnesota, focusing on delivering comprehensive coverage options tailored to various risks. With a workforce of approximately 51-200 employees, Wisconsin Mutual prides itself on its customer service and competitive pricing. The company operates as a mutual insurer, meaning it is owned by its policyholders, which fosters a strong alignment of interests. Wisconsin Mutual has reported consistent growth in premiums and policies, maintaining a strong financial position with a favorable operating expense ratio. This stability allows them to offer value to their customers while ensuring sound underwriting practices. Their commitment to community involvement and support for local organizations further enhances their reputation in the industry.


22. Greater Insurance Service Corp.


Greater Insurance Service Corp., based in Madison, Wisconsin, has been a player in the insurance industry since its founding in 1974. This private agency specializes in a wide array of insurance products, including auto, home, business, life, and health insurance. With a dedicated team of approximately 21 employees, the company emphasizes a customer-first service ethic, striving to meet the unique needs of both individual consumers and businesses. Greater Insurance Service Corp. is committed to helping clients manage risks and protect their assets through tailored insurance solutions. Their website features a user-friendly interface that allows potential clients to easily obtain quotes for various insurance products, including auto insurance. This accessibility reflects their focus on customer service and engagement in the insurance market.


23. American Advantage - Petersen Group


American Advantage - Petersen Group, based in New Berlin, Wisconsin, is a family-owned insurance agency that has been serving clients since 1974. Founded by Ron Petersen, the agency has evolved under the leadership of his sons, Eric and Marc Petersen, who took over in 2016. The agency specializes in various insurance services, including auto, home, and business insurance. They pride themselves on a customer-centric approach, ensuring that clients receive personalized service and support. The agency collaborates with over 20 insurance companies, allowing them to offer a range of options and competitive pricing. Their commitment to technology and proactive communication enhances the client experience, making insurance simpler and more accessible. With a focus on education and empowerment for their team, they aim to provide clients with the highest level of service and knowledge in the insurance field.


24. SECURA Insurance

  • Website: secura.net
  • Ownership type: Corporate
  • Headquarters: Neenah, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: March 2007
  • Founded year: 1900
  • Headcount: 1001-5000
  • LinkedIn: secura-insurance

SECURA Insurance, founded in 1900 and headquartered in Neenah, Wisconsin, is a mutual insurance company that specializes in property and casualty insurance. With a workforce of approximately 964 employees, SECURA operates through a network of independent agents across 13 states, providing tailored insurance solutions for businesses, farms, and individuals. Their product offerings include business insurance, farm insurance, and personal insurance, with a notable emphasis on auto insurance as part of their personal coverage. SECURA is committed to risk management and customer support, ensuring that clients receive the necessary guidance to navigate their insurance needs effectively. The company has not reported any recent funding, indicating stability and a long-standing presence in the insurance industry. SECURA's focus on building relationships with local agents enhances their ability to serve clients effectively, making them a relevant player in the insurance market.


25. SIA Insurance Services

  • Website: siainsurance.com
  • Ownership type: Family Owned
  • Headquarters: Waupun, Wisconsin, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1927
  • Headcount: 11-50
  • LinkedIn: sia-insurance-services

SIA Insurance Services, based in Waupun, Wisconsin, is a family-owned insurance agency that has been serving the community since its founding in 1927. With a team of 16 employees, the agency specializes in a wide array of insurance products, including auto, home, business, life, and health insurance. Their focus on customer satisfaction is evident in their approach to providing tailored insurance solutions that meet the unique needs of both individual consumers and businesses. SIA Insurance Services operates primarily within Wisconsin, but they also cater to out-of-state clients. The agency prides itself on building long-term relationships with both clients and the insurance carriers they represent, ensuring that they can offer competitive coverage options. Their independent status allows them to advocate for clients, providing access to various insurance products while ensuring that clients receive fair and prompt service during claims processes.



Auto Insurance Insights: Key Companies in Wisconsin


CompanyHeadquarterSizeFoundedOwnership
American Family InsuranceMadison, Wisconsin, United States (USA)10001+1927Private
Acuity InsuranceSheboygan, Wisconsin, United States (USA)1001-50001925Private
Rural Mutual Insurance CompanyMadison, Wisconsin, United States (USA)501-10001934Private
Richards InsuranceBeaver Dam, Wisconsin, United States (USA)51-2001965Private
R&R Insurance Services Inc.Waukesha, Wisconsin, United States (USA)201-5001975Family Owned
CONNECT, powered by American Family InsuranceDe Pere, Wisconsin, United States (USA)1001-50001987Private
TRICOR InsuranceLancaster, Wisconsin, United States (USA)201-5001945Private
TruStageMadison, Wisconsin, United States (USA)1001-50001935Private
SF Insurance GroupNew Richmond, Wisconsin, United States (USA)11-501994Private
Fleis Insurance AgencyOnalaska, Wisconsin, United States (USA)11-501959Private
CRG Services. Inc.Brookfield, Wisconsin, United States (USA)1-101980Private
Holden Insurance Agency, Inc.Superior, Wisconsin, United States (USA)11-501931Corporate
CUNA Mutual GroupMadison, Wisconsin, United States (USA)1001-50001934Private
SentryStevens Point, Wisconsin, United States (USA)1001-50001904Family Owned
Partners Mutual Insurance CompanyWaukesha, Wisconsin, United States (USA)11-501931Private
Leonard InsuranceMequon, Wisconsin, United States (USA)11-501963Family Owned
Schwarz InsurancePrairie Du Sac, Wisconsin, United States (USA)51-2001923Private
Midwest Select Insurance Group LLCEau Claire, Wisconsin, United States (USA)11-502012Private
Couri Insurance AgencyWaukesha, Wisconsin, United States (USA)11-501970Private
Abel InsuranceKaukauna, Wisconsin, United States (USA)1-101967Private
Wisconsin Mutual Insurance CompanyMadison, Wisconsin, United States (USA)51-2001903Private
Greater Insurance Service Corp.Madison, Wisconsin, United States (USA)11-501974Private
American Advantage - Petersen GroupNew Berlin, Wisconsin, United States (USA)11-501974Family Owned
SECURA InsuranceNeenah, Wisconsin, United States (USA)1001-50001900Corporate
SIA Insurance ServicesWaupun, Wisconsin, United States (USA)11-501927Family Owned


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