The social media marketing industry in the US revolves around helping brands connect with their audiences online. Companies range from full-service agencies to specialized firms, offering services such as content creation, community management, and analytics. A notable trend is the shift towards data-driven strategies, enhancing measurement and accountability. As social media platforms evolve, businesses are increasingly integrating influencers and AI tools into their marketing approaches. The demand for innovative solutions is growing, indicating a vibrant future where personalized marketing experiences gain even greater prominence.

The companies listed here represent a cross-section of the social media marketing sector, featuring agencies and platforms founded between 2001 and 2018. They vary in size, employing teams from small groups to nearly a thousand people. Most are headquartered in major cities like New York and San Francisco. Their specializations include social media management, influencer marketing, and data analytics, catering primarily to small and medium businesses seeking to amplify their online presence.

Continue reading to discover the top social media marketing companies in the US.

Top 24 Social Media Marketing Companies in the US

1. Ignite Social Media

• Website: ignitesocialmedia.com
• Ownership type: Private
• Headquarters: Cary, North Carolina, United States (USA)
• Employee distribution: United States (USA) 94%, India 3%, United Kingdom (UK) 3%
• Founded year: 2007
• Headcount: 51-200
• LinkedIn: ignite-social-media

Ignite Social Media, based in Cary, North Carolina, is a private social media marketing agency founded in 2007. With a team of approximately 67 employees, the agency specializes in crafting and executing social media strategies tailored to the needs of various businesses. Their services include community management, content development, paid advertising, and influencer marketing. Ignite Social Media has played a significant role in shaping the social media marketing industry, having developed over 100 brand strategies and being recognized for their thought leadership. They have collaborated with major brands, helping them enhance their online presence and engagement. The agency prides itself on its data-driven approach, ensuring that their strategies yield measurable results for clients. Ignite Social Media has not reported any funding, indicating a self-sustained business model.

2. Buffer

• Website: buffer.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 37%, Poland 9%, Estonia 9%, Other 45%
• Latest funding: July 2017
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: bufferapp

Buffer Inc. is a software company based in San Francisco, California, founded in 2010. It offers a suite of social media management tools designed to assist businesses and individuals in scheduling posts, analyzing performance, and engaging with their audience across various platforms. Buffer's services are particularly tailored for small businesses and marketers who seek to enhance their online presence efficiently. The company has developed a reputation for providing user-friendly tools that simplify the complexities of social media marketing. With features such as content creation, publishing, analytics, and audience engagement, Buffer has become a go-to solution for many looking to optimize their social media strategies. The company has a global employee distribution, with a significant presence in the USA and Europe, and it has garnered a user base of over 140,000 individuals who utilize its services monthly. Buffer's commitment to transparency and customer support further solidifies its position in the industry.

3. Sociallyin

• Website: sociallyin.com
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 97%, India 3%
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: sociallyin

Sociallyin is a social media marketing agency headquartered in Atlanta, Georgia, established in 2011. With a team of approximately 59 employees, the agency specializes in a range of services aimed at enhancing brands' online presence. Their offerings include social media strategy, management, content production, community management, paid social advertising, and influencer marketing. Sociallyin prides itself on delivering measurable results through data-driven campaigns tailored to meet the unique needs of their clients. Over the years, they have collaborated with a variety of businesses, from startups to established brands, helping them navigate the complexities of social media engagement. Their approach combines creativity with analytics, ensuring that clients not only gain visibility but also achieve tangible outcomes. Sociallyin has not reported any funding, indicating a self-sustained growth model.

4. LYFE Marketing

• Website: lyfemarketing.com
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 94%, Philippines 6%
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: lyfe-marketing-

LYFE Marketing is a marketing agency based in Atlanta, Georgia, specializing in social media management and advertising. Established in 2011, the company has grown to employ approximately 133 individuals, primarily based in the United States. LYFE Marketing focuses on providing tailored marketing solutions for small to medium-sized businesses, helping them enhance their online presence and effectively reach their target audiences. Their service offerings include social media marketing, social media advertising, PPC management, email marketing, and short video management. The agency has successfully managed over 2,000 social media campaigns, showcasing their expertise in driving engagement and conversions for their clients. LYFE Marketing has also been recognized for its growth, having appeared on the Inc. 5000 list of fastest-growing businesses for two consecutive years. This recognition highlights their impact and relevance in the marketing industry.

5. Tailwind

• Website: tailwindapp.com
• Ownership type: Private Equity
• Headquarters: Oklahoma City, Oklahoma, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series B, $9.7M, December 2018
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: tailwindapp

Tailwind, founded in 2012 and based in Oklahoma City, Oklahoma, is a digital marketing agency that offers a suite of tools designed for social media management and content creation. The company focuses on helping small businesses and brands streamline their marketing efforts through AI-driven solutions, scheduling tools, and analytics services. Tailwind's platform is particularly known for its capabilities in managing Pinterest and Instagram accounts, providing users with features like smart scheduling, hashtag optimization, and content design. With a workforce of approximately 73 employees, Tailwind has established itself as a significant player in the social media marketing space. The company has also secured $9.65 million in Series B funding as of December 2018, which has likely contributed to its growth and development in the industry.

6. FIREBELLY Marketing

• Website: firebellymarketing.com
• Ownership type: Family Owned
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2001
• Headcount: 11-50
• LinkedIn: firebelly-marketing

FIREBELLY Marketing is a family-owned social media marketing agency based in Indianapolis, Indiana, founded in 2001. With a team of 27 employees, the agency specializes in creating meaningful social connections primarily for businesses in the food and beverage industry. Their services include content creation, social media management, advertising, and influencer marketing, all designed to enhance clients' online presence and engagement with their audiences. FIREBELLY has received accolades for its work, being ranked as a top social media agency by Clutch, and has successfully managed substantial advertising budgets for various brands. The agency's commitment to understanding industry trends and client needs is evident in their case studies, which highlight impressive growth metrics for their clients. They also host a podcast, the Firebelly Social Show, where they discuss insights and trends within the food and beverage sector, further establishing their expertise in the field.

7. AMR Digital Marketing

• Website: amrdigital.com
• Ownership type: Private
• Headquarters: Boulder, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: amr-digital-marketing-consulting

AMR Digital Marketing, based in Boulder, Colorado, is a social media marketing agency founded in 2017. The company specializes in assisting small businesses to enhance their online presence through customized social media strategies and content creation. With a team of 11 to 50 employees, AMR Digital offers a range of services, including social media management, community engagement, and targeted advertising. Their approach is centered on building engaged social communities, focusing on organic growth and measurable results. The agency has developed a reputation for its commitment to helping clients navigate the complexities of social media, ensuring that their strategies align with business goals. AMR Digital also maintains an active blog that provides insights and tips on social media marketing, further establishing their expertise in the field.

8. The Goat Agency

• Website: goatagency.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United Kingdom (UK) 51%, United States (USA) 11%, Indonesia 8%, Other 30%
• Latest funding: March 2023
• Founded year: 2015
• Headcount: 501-1000
• LinkedIn: the-goat-agency

The Goat Agency is an influencer marketing agency based in New York City, founded in 2015. With a workforce of approximately 469 employees, the agency specializes in crafting data-driven marketing strategies that help brands connect with their target audiences through social media. They offer a range of services, including influencer marketing, social media strategy, content production, and social commerce. The agency has worked with notable brands across various industries, achieving impressive results such as millions of impressions and high engagement rates. Their extensive database of influencers allows them to tailor campaigns effectively, ensuring that brands reach the right audiences. The Goat Agency has also received recognition for its work, being named one of the fastest-growing agencies in Europe and winning multiple awards for its innovative campaigns. Their global reach and expertise in social media marketing position them as a significant player in the industry.

9. SciMedMedia

• Website: smm.nyc
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2004
• Headcount: 201-500
• LinkedIn: scimedmedia

SciMedMedia, known as SMM.NYC, is a social media marketing agency based in New York City, founded in 2004. The agency specializes in providing a range of social media marketing services tailored to local businesses and entrepreneurs. Their offerings include social media strategy development, content creation, influencer marketing, and paid advertising. SMM.NYC aims to enhance the online presence of its clients by leveraging the power of social media to drive engagement and growth. The agency prides itself on its deep understanding of the unique dynamics of New York City, serving clients across all five boroughs. With a dedicated team of social media experts, SMM.NYC focuses on creating impactful campaigns that resonate with local audiences, thereby fostering brand loyalty and customer engagement.

10. Socialfly

• Website: socialflyny.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 90%, Brazil 10%
• Latest funding: April 2024
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: socialfly

Socialfly is a New York-based marketing agency established in 2012, specializing in digital marketing and social media management. With a team of approximately 30 employees, the agency offers a comprehensive suite of services, including influencer marketing, paid media management, and creative content production. Socialfly focuses on helping businesses enhance their online presence and engage effectively with their target audiences. The agency has worked with notable clients, showcasing their ability to deliver tailored marketing solutions across various industries. Their commitment to innovation is reflected in their active participation in industry events and the publication of reports, such as their Influencer Benchmark Report. Socialfly has received recognition for its work, including multiple awards, which underscores its impact in the social media marketing space.

11. SocialPilot

• Website: socialpilot.co
• Ownership type: Private
• Headquarters: Lewes, Delaware, United States (USA)
• Employee distribution: India 95%, United States (USA) 5%
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: socialpilot

SocialPilot is a social media management tool based in Lewes, Delaware, founded in 2014. The company specializes in providing solutions for publishing, scheduling, and analyzing social media content, primarily targeting small businesses, marketing agencies, and enterprises. With a workforce of around 164 employees, the majority of whom are based in India, SocialPilot has built a reputation for its user-friendly interface and cost-effective pricing. The platform supports a range of features, including a social media calendar, analytics, and collaboration tools, which help users streamline their social media strategies and enhance engagement. SocialPilot has garnered a customer base of over 13,000 users, who appreciate its capabilities and customer support. The company has not reported any funding, indicating it operates independently and focuses on organic growth. Its commitment to continuous improvement is evident through regular updates and the introduction of new features, such as an AI assistant to aid content creation.

12. Project Bionic

• Website: projectbionic.com
• Ownership type: Venture Capital
• Headquarters: Seattle, Washington, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Seed, $70,000, September 2010
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: project-bionic

Project Bionic is a Seattle-based social media marketing agency founded in 2009. The company specializes in providing a wide array of services aimed at enhancing the online presence of businesses. Their offerings include full-service social media management, strategic consulting, event management, promotions, contests, and targeted social advertising. With a team of skilled professionals, Project Bionic focuses on crafting customized marketing strategies that resonate with their clients' unique brand identities. They have worked with notable clients, showcasing their ability to handle diverse marketing needs. The agency's approach emphasizes the importance of consistent engagement and long-term planning in social media, which is crucial for building authentic relationships between brands and their audiences.

13. The PR Boutique Texas

• Website: theprboutique.com
• Ownership type: Private
• Headquarters: Austin, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2004
• Headcount: 11-50
• LinkedIn: the-pr-boutique---texas

The PR Boutique Texas is a public relations agency based in Austin, Texas, with additional offices in Houston and San Antonio. Founded in 2004, the firm specializes in enhancing brand visibility and managing public image for a variety of clients, including businesses and organizations. Their service offerings include media relations, event marketing, community involvement, influencer programming, social media management, web design, and digital marketing. The agency prides itself on providing a personal touch, distinguishing itself from larger firms by fostering close relationships with clients. Their team is composed of professionals who stay updated on the latest trends in social media and marketing, ensuring that they can effectively engage with audiences. The PR Boutique has worked with notable clients across various industries, demonstrating their capability to execute successful public relations and marketing campaigns.

14. SocialClose

• Website: socialclose.com
• Ownership type: Private
• Headquarters: Portland, Maine, United States (USA)
• Employee distribution: United States (USA) 67%, Mexico 33%
• Founded year: 2020
• Headcount: 11-50
• LinkedIn: socialclose

SocialClose is a marketing agency based in Portland, Maine, established in 2020. With a team of around 30 employees, the company specializes in a variety of services aimed at enhancing online visibility and marketing effectiveness. Their primary focus is on social media management, where they help clients create and maintain a strong presence across platforms like Facebook, Instagram, TikTok, and LinkedIn. In addition to social media, SocialClose offers graphic design, website development, SEO, and influencer marketing, making them a comprehensive solution for businesses looking to improve their digital marketing strategies. The agency serves a mix of businesses and individuals, emphasizing creative solutions and strategic planning to foster community engagement and brand growth.

15. Taktical Digital

• Website: taktical.co
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 97%, Serbia 3%
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: taktical

Taktical Digital is a digital marketing agency based in New York, founded in 2013. With a team of approximately 63 employees, the agency focuses on enhancing online presence and driving sales for various businesses through a range of services. These include search engine optimization (SEO), paid social media advertising, and ecommerce advertising. Taktical Digital has built a reputation for executing data-centric campaigns that yield significant results, claiming to have driven over $1 billion in revenue for its clients. The agency serves a broad spectrum of industries, including fashion, technology, and healthcare, and has worked with both startups and well-known brands. Their approach combines innovative strategies with a commitment to transparency and collaboration, making them a notable player in the digital marketing field.

16. Later

• Website: later.com
• Ownership type: Private Equity
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: Canada 48%, United States (USA) 48%, India 2%, Other 2%
• Latest funding: $135.0M, April 2022
• Founded year: 2014
• Headcount: 201-500
• LinkedIn: latergram-me

Later is a social media management platform based in Boston, Massachusetts, founded in 2014. The company specializes in providing tools for scheduling, analytics, and content creation, aimed at helping businesses and individuals enhance their social media presence. Later's offerings include features such as a content calendar, social media analytics, and a mobile app for on-the-go posting. The platform is particularly beneficial for social media managers, agencies, and small business owners, allowing them to automate tasks and improve engagement across various social media channels. In April 2022, Later secured $135 million in funding, reflecting its growth trajectory and the increasing demand for effective social media management solutions.

17. Pixlee TurnTo

• Website: pixlee.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Latest funding: November 2022
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: pixlee

Pixlee TurnTo, now operating under the name Emplifi, is a corporate entity based in San Francisco, California, founded in 2012. The company specializes in social media management, offering a unified platform that integrates marketing, commerce, and customer care solutions. Emplifi has established itself as a significant player in the technology sector, providing tools that help brands enhance customer engagement and drive revenue. With a client base exceeding 20,000 brands, Emplifi focuses on delivering effective social media strategies tailored to various industries, including retail, travel, and consumer goods. Their platform is designed to scale with businesses, allowing for seamless integration of social marketing and customer care efforts. Emplifi's commitment to innovation and customer support has positioned it as a noteworthy option for companies seeking to optimize their social media presence.

18. Did

• Website: letsdiveindigital.com
• Ownership type: Private
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: El Salvador 100%
• Founded year: 2018
• Headcount: 1-10
• LinkedIn: dive-in-digital

Did, also known as Dive In Digital, is a social media management agency based in Denver, Colorado. Founded in 2018, the company specializes in enhancing the online presence of businesses through strategic content creation and marketing services. Led by Rachel Williamson, who has over 12 years of experience in digital marketing, Did focuses on storytelling, data analysis, and creating content that drives sustainable brand growth. The agency has worked with nearly a hundred businesses, providing them with personalized support to engage their target audiences and increase conversions. Their services are designed to elevate brand visibility and foster community engagement, making them a relevant player in the social media marketing industry.

19. Fresh Content Society

• Website: freshcontentsociety.com
• Ownership type: Private
• Headquarters: Northfield, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: fresh-content-society

Fresh Content Society, based in Northfield, Illinois, is a private social media marketing agency founded in 2014. With a team of around 30 employees, the agency specializes in enhancing brands' online presence through customized strategies and content creation. Their services include social media audits, community management, analytics, and influencer management, all aimed at driving engagement and growth for their clients. The agency has worked with notable brands, achieving impressive results such as millions of video views and significant returns on ad spend. Their focus on data-driven strategies and community engagement positions them as a relevant player in the social media marketing industry.

20. Hashtag

• Website: hashtag.pe
• Ownership type: Private
• Headquarters: United States (USA)
• Employee distribution: Bangladesh 25%, Chile 25%, Canada 25%, Other 25%
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: hashtag

Hashtag is a private digital marketing agency based in the United States, founded in 2009. The company has a workforce of approximately 41 employees, with a significant portion of its team distributed across Bangladesh, Chile, Canada, and Brazil. Hashtag specializes in social media management, content marketing, and web development, catering to businesses and professionals aiming to boost their online visibility and marketing effectiveness. Over the years, Hashtag has developed a robust portfolio of services, including digital transformation, web analytics, and online event coverage. Their strategic approach to marketing has allowed them to serve a variety of clients, from local businesses to multinational corporations, helping them navigate the complexities of the digital landscape. Hashtag also offers educational programs for community managers, further demonstrating their commitment to the industry and the development of marketing professionals.

21. Lately.AI

• Website: lately.ai
• Ownership type: Venture Capital
• Headquarters: Stone Ridge, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Seed, October 2023
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: try-lately

Lately.AI, founded in 2014 and based in Stone Ridge, New York, is a social media marketing platform that leverages Neuroscience-Driven AI™ to optimize content creation and engagement for businesses. The company serves a wide array of clients, including small businesses, franchises, and global enterprises, providing tools that facilitate social media marketing, social selling, and employee advocacy. Lately.AI automates the generation and scheduling of content, allowing companies to enhance their online presence effectively. The platform's unique approach includes creating customized voice models for brands, predicting high-performing content from long-form materials, and scheduling posts for optimal engagement. With a team of 22 employees, Lately.AI has been actively involved in the social media marketing industry, helping over 20,000 businesses improve their social media strategies and engagement.

22. CrowdShare

• Website: crowdshare.com
• Ownership type: Private
• Headquarters: Roanoke, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: crowdshareapp

CrowdShare, founded in 2015 and based in Roanoke, Texas, is a private social media management company that specializes in enhancing the online presence of businesses. With a team of 11 to 50 employees, CrowdShare provides a comprehensive platform that includes influencer management, AI-driven content creation, and various marketing tools. Their services are designed to streamline social media efforts, making it easier for businesses to engage with their audiences effectively. The company targets businesses that aim to improve their marketing strategies, offering features such as real-time analytics and a user-friendly interface. Additionally, CrowdShare fosters a community of over 100,000 marketers and agencies, providing support and resources to help clients create impactful content. This collaborative approach positions CrowdShare as a relevant player in the social media marketing industry.

23. Cyclone Social

• Website: cyclonesocial.com
• Ownership type: Private
• Headquarters: Fort Wayne, Indiana, United States (USA)
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: cyclone-social

Cyclone Social, based in Fort Wayne, Indiana, is a private digital marketing agency founded in 2012. With a team of 20 employees, the company focuses on delivering comprehensive marketing solutions tailored to the needs of businesses. Their services include social media management, content creation, and digital strategy development. Cyclone Social has worked with over 300 clients, helping them enhance their marketing efforts and achieve growth through expert guidance. The agency prides itself on its innovative approach to marketing, aiming to provide high-quality services at fair rates. They have managed significant ad spend and have a proven track record of generating substantial revenue for their clients. Cyclone Social's commitment to compassion, competence, and consistency underpins their operations, making them a notable player in the digital marketing space.

24. The Social Edge

• Website: the-social-edge.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: the-social-edge

The Social Edge Network, Inc., based in New York City, is a social media marketing agency founded in 2013. The firm specializes in consulting services designed to enhance the social media presence of its clients. Their offerings include social media audits, event management, and ongoing social management, aimed at helping businesses and organizations effectively engage their audiences. The Social Edge has a notable portfolio, having managed properties that attract millions of sessions and unique users monthly. They have successfully built a substantial social media following for clients, particularly in the entertainment sector, showcasing their expertise in audience engagement and content strategy. The company operates with a focus on socially-conscious communications, emphasizing the importance of creating healthy online communities.

Social Media Marketing Insights: Key Companies in the US

Company	Headquarter	Size	Founded	Ownership
Ignite Social Media	Cary, North Carolina, United States (USA)	51-200	2007	Private
Buffer	San Francisco, California, United States (USA)	51-200	2010	Venture Capital
Sociallyin	Atlanta, Georgia, United States (USA)	51-200	2011	Private
LYFE Marketing	Atlanta, Georgia, United States (USA)	51-200	2011	Private
Tailwind	Oklahoma City, Oklahoma, United States (USA)	51-200	2012	Private Equity
FIREBELLY Marketing	Indianapolis, Indiana, United States (USA)	11-50	2001	Family Owned
AMR Digital Marketing	Boulder, Colorado, United States (USA)	11-50	2017	Private
The Goat Agency	New York, New York, United States (USA)	501-1000	2015	Corporate
SciMedMedia	New York, New York, United States (USA)	201-500	2004	Private
Socialfly	New York, New York, United States (USA)	11-50	2012	Corporate
SocialPilot	Lewes, Delaware, United States (USA)	51-200	2014	Private
Project Bionic	Seattle, Washington, United States (USA)	11-50	2009	Venture Capital
The PR Boutique Texas	Austin, Texas, United States (USA)	11-50	2004	Private
SocialClose	Portland, Maine, United States (USA)	11-50	2020	Private
Taktical Digital	New York, New York, United States (USA)	51-200	2013	Private
Later	Boston, Massachusetts, United States (USA)	201-500	2014	Private Equity
Pixlee TurnTo	San Francisco, California, United States (USA)	51-200	2012	Corporate
Did	Denver, Colorado, United States (USA)	1-10	2018	Private
Fresh Content Society	Northfield, Illinois, United States (USA)	11-50	2014	Private
Hashtag	United States (USA)	11-50	2009	Private
Lately.AI	Stone Ridge, New York, United States (USA)	11-50	2014	Venture Capital
CrowdShare	Roanoke, Texas, United States (USA)	11-50	2015	Private
Cyclone Social	Fort Wayne, Indiana, United States (USA)	11-50	2012	Private
The Social Edge	New York, New York, United States (USA)	11-50	2013	Private

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