Sports marketing is a dynamic industry focused on connecting brands with the excitement of athletics. Companies within this sector offer a range of services from event management and sponsorship acquisition to athlete representation and digital marketing. With growing emphasis on player endorsements and fan engagement, the industry is evolving alongside the advent of technology, enhancing brand interactions through innovative methods. The rise of social media has reshaped strategies, allowing brands to directly reach consumers, fueling both growth and opportunity within New Jersey's sports marketing sector.

This list features a collection of 22 sports marketing companies located across New Jersey, showcasing a mix of small startups and established firms. Ranging in size from tiny agencies with fewer than ten employees to larger corporations employing hundreds, these companies were founded between 1975 and 2020. Their expertise spans various specializations, including talent management, event planning, and brand development, catering to both local and international clients.

Continue reading to discover the top sports marketing companies in New Jersey.

Top 22 Sports Marketing Companies in New Jersey

1. Ipz

• Website: ipzusa.com
• Ownership type: Private
• Headquarters: Warren, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2017
• Headcount: 1-10
• LinkedIn: interperformancesusa-ipz-

Ipz, founded in 2017 and based in Warren, New Jersey, is a sports and entertainment agency that specializes in NIL management, social media strategy, brand development, and career planning for athletes and entertainers. The agency aims to help its clients maximize their potential and forge strong relationships with brands, ensuring their success both during and after their careers. With a small team of dedicated professionals, including experienced agents and managers, Ipz is actively involved in the evolving landscape of sports marketing, particularly in the context of NIL opportunities. They provide services such as contract negotiation, public relations, and career guidance, catering to a range of sports including basketball, soccer, and more. Their recent activities include signing high school athletes for NIL marketing opportunities, showcasing their commitment to supporting emerging talent in the sports industry.

2. Positive Impact

• Website: positiveimpact.net
• Ownership type: Private
• Headquarters: Cranbury, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2000
• Headcount: 1-10
• LinkedIn: positiveimpact-se

Positive Impact, founded in 2000 and based in Cranbury, New Jersey, is a consulting agency that specializes in sports and entertainment. The firm offers a comprehensive suite of services, including event management, corporate consulting, and marketing strategies aimed at enhancing the success and profitability of the franchises, leagues, and teams they serve. With a team that boasts extensive experience in venue management and event production, Positive Impact has successfully executed over 4,500 public events, reaching more than 80 million fans. Their portfolio includes significant projects such as producing NCAA basketball games on an aircraft carrier and assisting in the launch of new sports leagues. The agency has worked with a variety of clients, from universities to professional sports leagues, showcasing their ability to adapt to different needs within the sports industry.

3. Sports, Sponsorships and Events Consulting, LLC

• Website: gosponsorship.com
• Ownership type: Private
• Headquarters: Cranbury, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: sports-sponsorships-and-events-consulting-llc

Sports, Sponsorships and Events Consulting, LLC (SSEC) is a sponsorship marketing agency based in Cranbury, New Jersey, founded in 2009. The company specializes in securing sponsorships for grassroots sports organizations, providing consulting services to national governing bodies and state associations. SSEC has successfully generated over $80 million in sponsorship contracts, showcasing their ability to create effective marketing programs. They operate on a retainer plus commission model, ensuring a sustainable revenue stream for their clients. SSEC's leadership, led by Garrett Shea, brings extensive experience in sports marketing, having developed programs for notable events and organizations. Their focus on solution-based selling allows them to tailor sponsorship opportunities to meet the specific needs of brands and organizations, fostering long-term partnerships. SSEC has worked with a variety of clients, including youth soccer associations and major brands, further solidifying their role in the sports marketing industry.

4. Harris Blitzer Sports & Entertainment

• Website: harrisblitzer.com
• Ownership type: Private
• Headquarters: Camden, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2017
• Headcount: 501-1000
• LinkedIn: harris-blitzer-sports-entertainment

Harris Blitzer Sports & Entertainment (HBSE) is a sports entertainment company based in Camden, New Jersey, founded in 2017 by Josh Harris and David Blitzer. The company manages several professional sports franchises, including the Philadelphia 76ers of the NBA and the New Jersey Devils of the NHL. In addition to team management, HBSE operates venues such as the Prudential Center, which hosts a variety of sports and entertainment events. The company is also involved in organizing and promoting events, ranging from athletic competitions to concerts and cultural festivals. HBSE emphasizes community engagement and social responsibility, implementing programs that support youth development and promote equality. Their initiatives include the Sixers Youth Foundation and the Devils Youth Foundation, which aim to enrich the lives of young people in their communities. With a workforce of around 500 to 1,000 employees, HBSE is recognized for its innovative approach and commitment to enhancing the fan experience.

5. Turnkey Search

• Website: turnkeysearch.com
• Ownership type: Corporate
• Headquarters: Haddonfield, New Jersey, United States (USA)
• Latest funding: January 2021
• Founded year: 1996
• Headcount: 11-50
• LinkedIn: turnkey-search

Turnkey Search, now operating as TurnkeyZRG, is an executive search firm based in Haddonfield, New Jersey. Founded in 1996, the company has carved out a niche in talent advisory services across multiple industries, with a strong emphasis on sports, entertainment, media, and technology. TurnkeyZRG has successfully completed over 1,500 placements in the sports sector, showcasing their expertise in identifying and recruiting top talent for key roles. Their approach combines hands-on experience in the sports industry with a data-driven methodology, allowing them to streamline the recruitment process for organizations. The firm is recognized for its commitment to inclusivity and its ability to deliver tailored solutions that meet the unique needs of its clients. With a global presence and a team of seasoned professionals, TurnkeyZRG continues to influence the sports industry by connecting organizations with the talent necessary to drive their marketing and operational success.

6. Source Communications

• Website: sourcead.com
• Ownership type: Private
• Headquarters: Hackensack, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1983
• Headcount: 11-50
• LinkedIn: source-communications_2

Source Communications, based in Hackensack, New Jersey, is a private advertising agency founded in 1983. With a team of 41 employees, the company specializes in marketing and branding services, including brand strategy, content creation, and advertising production. A significant aspect of their offerings is sports marketing, where they leverage their extensive connections within the sports industry. Source has built relationships with professional and collegiate teams, athletes, and sports media, allowing them to create integrated campaigns that resonate with fans. Their work includes projects for high-profile clients like the UFC and the NY/NJ Super Bowl Host Committee, demonstrating their capability to execute impactful sports marketing initiatives. The agency prides itself on delivering results-driven strategies that enhance brand presence and audience engagement.

7. NFL Films

• Website: nflfilms.com
• Ownership type: Private
• Headquarters: Mount Laurel Township, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1962
• Headcount: 1001-5000
• LinkedIn: nfl-films

NFL Films, founded in 1962 and based in Mount Laurel Township, New Jersey, is a prominent film production company specializing in sports documentaries and television programming focused on football. With a workforce of approximately 386 employees, the company operates as a private entity and has established itself as a key player in the sports media landscape. NFL Films offers a comprehensive range of services, including production, post-production, and original music composition. Their clientele includes television networks and streaming platforms seeking high-quality sports content to captivate audiences. The company is renowned for its extensive archive, boasting over 150 million feet of footage, making it the largest collection of sports film and video globally. NFL Films has also been recognized with multiple Sports Emmy Awards, underscoring its excellence in sports storytelling and production.

8. Prodigy Search

• Website: prodigysearch.net
• Ownership type: Private
• Headquarters: Freehold Township, New Jersey, United States (USA)
• Employee distribution: United States (USA) 74%, Canada 26%
• Founded year: 2007
• Headcount: 1-10
• LinkedIn: prodigysearch

Prodigy Search is an executive search firm based in Freehold Township, New Jersey, established in 2007. The company focuses on recruiting senior-level talent specifically for the sports, entertainment, and non-profit sectors. Their services include executive search, talent mapping, and compensation studies, which assist organizations in identifying and securing qualified candidates for leadership roles. Prodigy Search has built a reputation for its commitment to understanding the unique cultures and needs of its clients, which include prominent organizations like the Dallas Cowboys, New York Yankees, and the United States Olympic and Paralympic Committee. Over the years, they have successfully placed executives in various roles, including Chief Executive Officers, Chief Marketing Officers, and other senior positions. Their approach emphasizes integrity, credibility, and a strong commitment to diversity in hiring practices. Prodigy Search has also expanded its focus to include the growing esports and sports technology sectors, showcasing their adaptability and relevance in a changing industry.

9. Positive Impact Partners

• Website: positiveimpactpartners.net
• Ownership type: Private
• Headquarters: Cranbury, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2004
• Headcount: 1-10
• LinkedIn: metrostars

Positive Impact Partners, based in Cranbury, New Jersey, is a private event planning and marketing agency founded in 2004. With a small team, they provide comprehensive event solutions and marketing services tailored to businesses and organizations, including non-profits and sports teams. Their expertise lies in planning and managing various events, from charity walks to sports festivals, ensuring that each event aligns with their clients' branding and marketing goals. They have collaborated with notable clients in the sports sector, such as Army Athletics and Seton Hall Athletics, demonstrating their capability to enhance brand visibility and execute effective marketing strategies. Their services also extend to advertising, promotion, and branding, making them a versatile partner for organizations looking to strengthen their presence in the sports industry.

10. AVC Media Group

• Website: avcmediagroup.com
• Ownership type: Private
• Headquarters: Woodbury, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1999
• Headcount: 11-50
• LinkedIn: avc-media-group

AVC Media Group, based in Woodbury, New Jersey, is a private advertising agency founded in 1999. With a team of 11-50 employees, the company specializes in comprehensive marketing solutions across various sectors, including sports. Their services range from media buying and production to design and digital marketing. AVC Media Group has carved out a niche in sports marketing, effectively connecting brands with sports fans through strategic partnerships with professional teams and venues. Their commitment to enhancing brand visibility and driving results is reflected in their work with clients like the Philadelphia Phillies, showcasing their capability to deliver impactful marketing strategies. The agency prides itself on its ability to negotiate media placements that maximize client exposure and return on investment, making them a notable player in the sports marketing arena.

11. Main Events

• Website: mainevents.com
• Ownership type: Private
• Headquarters: Totowa, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1978
• Headcount: 1-10
• LinkedIn: main-events

Main Events, based in Totowa, New Jersey, is a boxing promotion company founded in 1978 by Dan Duva. The company has built a reputation for organizing and promoting boxing events that feature both established champions and up-and-coming fighters. Under the leadership of Kathy Duva, who took over after her husband's passing, Main Events has continued to thrive in the boxing industry. The firm has promoted legendary boxers such as Evander Holyfield, Lennox Lewis, and Arturo Gatti, and currently manages a roster that includes notable fighters like Sergey Kovalev and Dmitry Bivol. Main Events has been instrumental in innovating the boxing promotion landscape, being the first to share profits with boxers and playing a key role in the introduction of pay-per-view boxing in the United States. The company remains committed to delivering quality fights that resonate with boxing fans, while also adapting to modern viewing habits through live streaming options.

12. BOOM Ventures

• Website: boomventures.com
• Ownership type: Private
• Headquarters: Ridgewood, New Jersey, United States (USA)
• Employee distribution: United States (USA) 93%, Brazil 7%
• Founded year: 2020
• Headcount: 1-10
• LinkedIn: boomventures

BOOM Ventures, founded in 2020 and based in Ridgewood, New Jersey, is a marketing agency that specializes in brand engagement services. The company focuses on creating impactful experiences that connect brands with consumers through experiential marketing and event production. Their offerings include communication planning, content strategy, and digital innovation, which are tailored to meet the needs of clients across various industries, including retail and entertainment. Notably, BOOM Ventures has made a mark in the sports marketing sector, working with clients like CBS Sports/Paramount+ to enhance fan engagement and with MoneyGram to activate their partnership with the Haas F1 Team. The agency prides itself on its collaborative approach, leveraging a network of creative talent to deliver innovative solutions that resonate with audiences. With a small team of around 27 employees, BOOM Ventures operates with agility, adapting to the fast-paced demands of the marketing landscape.

13. New York Football Giants

• Website: giants.com
• Ownership type: Private
• Headquarters: East Rutherford, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1925
• Headcount: 201-500
• LinkedIn: new-york-football-giants

The New York Football Giants, established in 1925, are a professional American football team based in East Rutherford, New Jersey. Competing in the National Football League (NFL), they play their home games at MetLife Stadium. The organization is privately owned and employs around 496 individuals. The Giants engage with their fan base through various channels, including ticket sales, merchandise, and community outreach initiatives. Their website serves as a hub for fans, offering access to live game broadcasts, team news, and exclusive video content. The Giants also emphasize their historical significance in the NFL, celebrating milestones and player achievements, which enhances their brand identity and marketing efforts.

14. New York Red Bulls

• Website: newyorkredbulls.com
• Ownership type: Private
• Headquarters: Harrison, New Jersey, United States (USA)
• Employee distribution: United States (USA) 99%
• Founded year: 1996
• Headcount: 51-200
• LinkedIn: red-bull-new-york

The New York Red Bulls, based in Harrison, New Jersey, is a professional soccer team competing in Major League Soccer (MLS). Founded in 1996, the team has established a strong presence in the soccer community, offering various matchday experiences and engaging in community outreach initiatives. They operate from the Red Bull Arena, where they host home games and events. The organization emphasizes youth development through its academy programs, aiming to nurture the next generation of soccer talent. The Red Bulls also focus on building a loyal fan base by selling tickets, merchandise, and memberships, fostering a deep connection with supporters. Their marketing strategies include partnerships and community engagement activities, which are vital for maintaining relevance in the competitive sports market.

15. The Passion Group

• Website: thepassiongroup.com
• Ownership type: Private
• Headquarters: Asbury Park, New Jersey, United States (USA)
• Employee distribution: United States (USA) 67%, India 33%
• Founded year: 1983
• Headcount: 11-50
• LinkedIn: the-passion-group

The Passion Group, founded in 1983 and based in Asbury Park, New Jersey, is an event marketing and management firm that specializes in creating targeted consumer events. With a team of 11-50 employees, they have built a reputation for delivering quality programs that connect brands with consumers, particularly in the youth market. Their services range from event activation to public relations, and they have a strong focus on experiential marketing. The company has developed initiatives that engage college students through national campus tours and spring break events, showcasing their ability to reach this demographic effectively. They also work with military installations, providing marketing solutions that tap into the unique audience of service members. The Passion Group's extensive vendor database and in-house creative team enable them to offer comprehensive event solutions tailored to their clients' needs.

16. Stadium Rant

• Website: stadiumrant.com
• Ownership type: Private
• Headquarters: Hoboken, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2020
• Headcount: 11-50
• LinkedIn: bfsportsnetwork

Stadium Rant, founded in 2020 and based in Hoboken, New Jersey, operates as a sports media company that champions fan-created content. The platform serves as a hub for sports news, rumors, and predictions across various sports, including NFL, NBA, MLB, and college sports. By allowing fans to contribute articles and insights, Stadium Rant not only engages its audience but also cultivates a community of passionate sports enthusiasts. The company offers merchandise and newsletters, further enhancing its connection with fans. With a team of around 60 employees, Stadium Rant is dedicated to driving the future of fan-created media, making it a notable entity in the sports marketing space.

17. G3 Communications

• Website: gthreecom.com
• Ownership type: Private
• Headquarters: Hasbrouck Heights, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2007
• Headcount: 51-200
• LinkedIn: g3-communications

G3 Communications, also known as Emerald, is a private company based in Hasbrouck Heights, New Jersey, founded in 2007. With a workforce of around 22 employees, the company specializes in creating market platforms that integrate live events and media. Emerald serves various industries, including sports and outdoor, by organizing events that connect brands with consumers and industry professionals. Their sports and outdoor segment focuses on showcasing popular brands and innovations, driving commerce through events that attract a wide audience. Emerald's commitment to providing interactive experiences and fostering community connections is evident in their extensive portfolio of events and media properties. They have not reported any funding, indicating a self-sustaining business model.

18. Apex Lacrosse Events

• Website: apexlacrosseevents.com
• Ownership type: Private
• Headquarters: Wall Township, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2017
• Headcount: 1-10
• LinkedIn: apex-lacrosse-events

Apex Lacrosse Events, founded in 2017 and based in Wall Township, New Jersey, is a private company that specializes in organizing lacrosse showcases and tournaments for aspiring athletes. The firm caters to both boys and girls, providing a platform for players to enhance their recruitment prospects through competitive events. Apex Lacrosse Events has successfully hosted numerous showcases, including goalie showcases and youth games, which have attracted over 1,650 college coaches and resulted in more than 1,750 commitments from players to colleges. The company emphasizes creating enjoyable lacrosse experiences that focus on player development and growth. Their events are designed to help athletes reach their goals while also fostering a sense of community among players and families. Apex Lacrosse Events operates entirely within the United States and has built a solid reputation in the lacrosse community, although it remains a small player in the broader sports marketing sector.

19. Kiswe

• Website: kiswe.com
• Ownership type: Venture Capital
• Headquarters: New Providence, New Jersey, United States (USA)
• Employee distribution: United States (USA) 89%, South Korea 5%, Belgium 3%, Other 3%
• Latest funding: December 2021
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: kiswe-mobile

Kiswe, founded in 2013 and based in New Providence, New Jersey, is a streaming service provider that focuses on creating direct-to-consumer digital experiences for sports teams, artists, and creators. The company offers a range of services including live and on-demand streaming, flexible monetization options, and tools for fan engagement. Kiswe's technology enables sports organizations to produce, distribute, and monetize immersive digital events while maintaining control over their brand. They have partnered with various sports teams and leagues, providing solutions that enhance fan interaction and maximize revenue potential. Kiswe's platform supports a variety of monetization strategies, including subscriptions and pay-per-view models, making it a versatile option for sports entities looking to expand their digital presence.

20. Jet Set Sports

• Website: jetsetsports.com
• Ownership type: Private
• Headquarters: Far Hills, New Jersey, United States (USA)
• Employee distribution: United States (USA) 81%, Austria 10%, Brazil 10%
• Founded year: 1975
• Headcount: 11-50
• LinkedIn: jet-set-sports

Jet Set Sports, founded in 1984 and based in Far Hills, New Jersey, is a hospitality service provider that specializes in creating corporate hospitality experiences at major sporting events worldwide. With a team of approximately 41 employees, the company has built a reputation for delivering exceptional service tailored to the needs of both corporate clients and individual sports enthusiasts. Jet Set Sports offers a comprehensive range of services, including event ticketing, accommodation management, dining, and transportation, ensuring that every detail is meticulously handled. Their involvement in prestigious events such as the Olympic Games and FIFA World Cup highlights their capability to manage large-scale hospitality operations. The company has successfully hosted thousands of guests at various international sporting events, demonstrating their expertise in providing memorable experiences. Jet Set Sports operates globally, with a significant presence in the United States, Austria, and Brazil, reflecting their international reach and commitment to excellence in sports hospitality.

21. Sussex County Miners

• Website: sussexcountyminers.com
• Ownership type: Private
• Headquarters: Frankford, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: sussexcountyminers

Sussex County Miners is a professional baseball team based in Frankford, New Jersey, founded in 2015. They compete in the Frontier League and have established themselves as a notable presence in North Jersey's sports scene, having won the Can-Am League Championship in 2018. The team plays its home games at Skylands Stadium, a venue that hosts not only baseball games but also various community events, including food festivals and holiday celebrations. The Miners actively engage with their fan base through promotional nights, community outreach programs, and youth baseball camps, fostering a strong connection with local families and sports enthusiasts. Their operations include ticket sales, merchandise, and sponsorship opportunities, which are essential components of their business model. The Miners also emphasize community involvement through initiatives like the Gold Rush for Childhood Cancer game, showcasing their commitment to social responsibility.

22. Foco

• Website: foco.com
• Ownership type: Private
• Headquarters: Piscataway, New Jersey, United States (USA)
• Employee distribution: United States (USA) 79%, United Kingdom (UK) 17%, Brazil 4%
• Founded year: 1998
• Headcount: 501-1000
• LinkedIn: focoinc

Foco, founded in 1998 and based in Piscataway, New Jersey, is a private retail merchandise company that specializes in a wide array of products aimed at sports fans and collectors. The company offers officially licensed merchandise that includes clothing, accessories, home decor, toys, and collectibles. Foco's online store provides easy access to their extensive product range, which features items from major sports leagues such as the NFL, MLB, NBA, NHL, and various college teams. Their focus on fan engagement is evident in their product offerings, which cater to the desires of sports enthusiasts looking to showcase their team pride. With a workforce of around 367 employees, Foco operates primarily in the United States, with a notable presence in the United Kingdom and Brazil. The company has not reported any recent funding, indicating a stable operational model that has allowed them to thrive in the sports merchandise sector.

Sports Marketing Insights: Key Companies in New Jersey

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