Market research companies in Illinois offer valuable insights into consumer behavior, industry trends, and market dynamics. These firms utilize various research methodologies, including qualitative and quantitative approaches, to serve clients across sectors such as retail, healthcare, and technology. The industry continues to evolve, with a growing focus on integrating advanced data analytics and digital tools to better understand consumer preferences. As businesses increasingly rely on empirical data for decision-making, the market research sector is poised for expansion, driven by technology and rising demand for detailed market intelligence.

The companies featured in this list range in size from small teams to large firms, mainly located in Chicago. Founded as far back as 1923, these businesses specialize in different aspects of market research, from consumer insights to competitive intelligence. Each firm offers tailored services designed to meet specific client needs, ensuring a broad spectrum of expertise across various industries.

Continue reading to explore the top market research companies in Illinois.

Top 22 Market Research Companies in Illinois

1. Iri

• Website: iriworldwide.com
• Ownership type: Private Equity
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 48%, United Kingdom (UK) 9%, France 8%, Other 35%
• Latest funding: $5.0B, April 2022
• Founded year: 1979
• Headcount: 5001-10000
• LinkedIn: iri-

Iri, now operating under the name Circana, is a data analytics and market research firm based in Chicago, Illinois. Established in 1979, the company specializes in providing insights into consumer behavior and market trends, primarily serving businesses in the consumer packaged goods and retail sectors. Circana offers a range of solutions, including market intelligence, analytics, and innovative tools designed to help clients accelerate demand and growth. Their recent launch of Liquid AI showcases their commitment to integrating advanced technology into their services. With a workforce of over 2,400 employees and a global presence, Circana continues to track consumer spending and shopping behaviors across various industries, making them a vital resource for businesses looking to navigate the complexities of the market.

2. Numerator

• Website: numerator.com
• Ownership type: Corporate
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: India 66%, United States (USA) 27%, Canada 6%, Other 1%
• Latest funding: $1.5B, April 2021
• Founded year: 1990
• Headcount: 5001-10000
• LinkedIn: numerator

Numerator, based in Chicago, Illinois, is a data analytics company that specializes in consumer insights and market research. Founded in 1990, the company has evolved to offer a variety of services aimed at helping businesses understand market dynamics. Their offerings include promotional tracking, consumer behavior analysis, and consulting services tailored to meet the unique needs of their clients. Numerator's approach is centered around first-party data, which allows for more accurate and reliable insights into consumer behavior. The company serves a wide range of clients, including manufacturers, retailers, and agencies, all seeking to leverage data for strategic decision-making. In April 2021, Numerator raised $1.5 billion in funding, underscoring its growth trajectory and the confidence investors have in its innovative solutions. With a strong emphasis on actionable insights, Numerator is positioned as a significant player in the market research industry.

3. Technavio

• Website: technavio.com
• Ownership type: Private
• Headquarters: Elmhurst, Illinois, United States (USA)
• Employee distribution: India 53%, United Kingdom (UK) 32%, United States (USA) 16%
• Founded year: 2003
• Headcount: 201-500
• LinkedIn: technavio

Technavio, founded in 2003 and based in Elmhurst, Illinois, is a private market research firm that specializes in providing comprehensive industry analysis and insights. The company serves a variety of sectors, including technology, healthcare, finance, and consumer goods. Technavio offers both subscription services and custom research solutions, enabling businesses to navigate market trends effectively. With a workforce that is predominantly located in India, the UK, and the USA, Technavio leverages a global perspective to deliver valuable data and insights. Their extensive library of over 21,000 industry reports covers a wide array of topics, making them a significant player in the market research industry.

4. Fieldwork

• Website: fieldwork.com
• Ownership type: Private
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 96%, Spain 2%, Other 2%
• Founded year: 1981
• Headcount: 501-1000
• LinkedIn: fieldwork

Fieldwork is a market research company based in Chicago, Illinois, specializing in qualitative research services. Established in 1981, the company has grown from a single suite to a network of facilities across major U.S. cities, including Atlanta, Boston, and New York City. Fieldwork provides a range of services, including participant recruitment, project management, and the facilitation of various research environments. Their clients span multiple sectors, seeking insights into consumer behavior and product usability. Fieldwork prides itself on its ethical recruitment practices, ensuring that participants are accurately and willingly engaged in research. The company also offers virtual research capabilities, allowing for flexibility in data collection. With over 40 years in the industry, Fieldwork has supported thousands of clients in gaining valuable insights, positioning itself as a reliable partner in qualitative market research.

5. Curion

• Website: curioninsights.com
• Ownership type: Private Equity
• Headquarters: Deerfield, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: August 2022
• Founded year: 2017
• Headcount: 201-500
• LinkedIn: curion-insights

Curion, based in Deerfield, Illinois, is a market research firm that specializes in consumer insights and product testing. Founded in 2017, the company has quickly made a name for itself by providing businesses with critical data and analysis to enhance product development and marketing strategies. Curion's services include in-context testing and digital solutions, which help clients gain a deeper understanding of consumer behavior and preferences. The firm operates several consumer centers across the United States, equipped with advanced technology and methodologies designed to facilitate comprehensive research efforts. Their approach integrates qualitative and quantitative insights, allowing for a nuanced understanding of consumer interactions with products. Curion's commitment to innovation is evident in their proprietary tools, such as the Curion Score, which evaluates product performance in various markets. This focus on consumer-centric research makes Curion a significant player in the market research industry.

6. The Harris Poll

• Website: theharrispoll.com
• Ownership type: Private
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 73%, Canada 17%, Argentina 6%, Other 3%
• Founded year: 2016
• Headcount: 501-1000
• LinkedIn: harris-poll

The Harris Poll, based in Chicago, Illinois, is a market research firm that specializes in providing insights and analytics to brands and organizations. Founded in 2016, the company has quickly made a name for itself by offering a variety of services, including brand management tools, custom research, and reputation strategy. Their clients, which primarily consist of businesses and organizations, rely on these services to gain a deeper understanding of consumer behavior and to enhance their market strategies. The Harris Poll has developed several innovative tools, such as QuestAI, QuestBrand, and Harris On Demand, which leverage advanced technology to streamline the research process and deliver real-time insights. Their commitment to understanding public opinion and consumer sentiment is evident in their extensive range of reports and case studies, which cover topics from brand reputation to social issues. The company has also partnered with various media outlets and academic institutions to broaden the impact of their research, further establishing their presence in the market research industry.

7. The Sound

• Website: thesoundhq.com
• Ownership type: Private
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 52%, Canada 35%, United Kingdom (UK) 13%
• Founded year: 2006
• Headcount: 51-200
• LinkedIn: thesound

The Sound is a market research and brand consultancy firm based in Chicago, Illinois, with additional offices in London and Vancouver. Founded in 2006, the company specializes in consumer exploration, brand strategy, and product innovation. They assist brands and advertising agencies by providing insights and actionable strategies that help connect with consumers and enhance market presence. The Sound employs a variety of research techniques, including qualitative interviews, focus groups, and quantitative surveys, to uncover consumer motivations and behaviors. Their work spans various industries, and they have collaborated with numerous well-known brands to tackle challenges in brand communication and product development. The firm prides itself on its ability to translate complex consumer insights into clear, actionable recommendations, making them a valuable partner for businesses looking to grow and innovate.

8. Label Insight

• Website: labelinsight.com
• Ownership type: Corporate
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: May 2021
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: label-insight

Label Insight, based in Chicago, Illinois, is a market research firm founded in 2008. The company focuses on delivering comprehensive consumer insights and analytics solutions tailored to various industries, including financial services and consumer packaged goods. Their services are designed to help clients grasp market trends and consumer behavior, which is crucial for informed decision-making and strategic planning. Label Insight has built a reputation for its ability to provide actionable data that supports businesses in navigating the complexities of consumer preferences and market dynamics. With a workforce of 51-200 employees, the company operates entirely within the United States, ensuring a concentrated approach to understanding the local market. Although they have not reported any recent funding, their established presence and expertise in consumer insights make them a relevant player in the market research sector.

9. QualSights

• Website: qualsights.com
• Ownership type: Venture Capital
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: India 54%, United States (USA) 38%, Spain 8%
• Latest funding: Series A, $7.7M, November 2022
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: qualsights

QualSights is a market research company based in Chicago, Illinois, specializing in consumer insights technology. Established in 2011, the firm focuses on providing innovative solutions that help brands understand consumer behavior through advanced methodologies and data collection techniques. Their services are particularly tailored for businesses in the consumer packaged goods sector, assisting in product development and marketing strategies. QualSights employs cutting-edge tools such as patented Smart Sensors and an award-winning mobile app to capture real-time consumer feedback. The company has also attracted significant investment, securing $7.7 million in Series A funding in November 2022, which underscores its growth trajectory and relevance in the market research industry. With a global workforce distribution, including a substantial presence in India and the USA, QualSights is well-positioned to meet the needs of its clients across various markets.

10. Blackstone Group

• Website: bgglobal.com
• Ownership type: Private
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: India 71%, United States (USA) 26%, Other 3%
• Founded year: 1987
• Headcount: 51-200
• LinkedIn: blackstone-group

Blackstone Group, based in Chicago, Illinois, is a market research firm founded in 1987. With a workforce of approximately 276 employees, the company specializes in providing comprehensive consulting services across various sectors, including financial services, healthcare, and technology. Their expertise lies in delivering insights through advanced research methodologies, which help clients navigate market dynamics and enhance customer satisfaction. Blackstone Group offers a range of services, such as brand research, online dashboards, and civic engagement monitoring. Their team is composed of international researchers who are committed to quality and precision in marketing research. The firm has developed a reputation for its innovative approaches, including hybrid online methodologies that combine qualitative and quantitative research. This positions them well to meet the evolving needs of their clients in a rapidly changing market environment.

11. Consumer Connections, Inc. (CCI)

• Website: cciinsights.com
• Ownership type: Private
• Headquarters: Lincolnshire, Illinois, United States (USA)
• Founded year: 1998
• Headcount: 1-10
• LinkedIn: consumer-connections-inc

Consumer Connections, Inc. (CCI) is a marketing insights firm based in Lincolnshire, Illinois, founded in 1998 by Francie Turk. With a small team of around 18 employees, CCI specializes in providing consulting services that include strategy development, market research, and brand tracking. The firm has extensive experience in both B2B and B2C research, conducting projects globally. Their expertise spans various sectors, including professional services, financial services, technology, and consumer goods. CCI's approach is characterized by a deep understanding of consumer behavior, which they leverage to help clients enhance their marketing strategies. The firm has built a strong portfolio of clients, including well-known brands, and prides itself on maintaining long-term partnerships, as reflected in their impressive repeat business rate. CCI's founder, Francie Turk, brings significant industry experience, having previously worked at Kraft Foods, which adds to the firm's credibility in the market research space.

12. RealityCheck Consulting

• Website: realitycheckinc.com
• Ownership type: Venture Capital
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Seed, $180,000, May 2013
• Founded year: 1996
• Headcount: 11-50
• LinkedIn: realitycheck

RealityCheck Consulting, based in Chicago, Illinois, is a market research firm founded in 1996. With a team of 11-50 employees, they provide advanced qualitative and quantitative research services tailored for corporate insights teams and businesses. Their mission is to help clients gain deep insights and rigorous analysis to inform strategic decisions. RealityCheck employs innovative methodologies and emphasizes clear reporting, addressing complex market research questions effectively. They have developed a proprietary approach known as 'Insights Journalism®', which focuses on transforming intricate research findings into compelling narratives that guide client actions. The firm has received seed funding, with the last reported amount being $180,000 in 2013, indicating some level of investor interest in their operations. Overall, RealityCheck Consulting is positioned as a relevant player in the market research industry, catering to the evolving needs of businesses seeking insightful data analysis.

13. Proactive Worldwide

• Website: proactiveworldwide.com
• Ownership type: Corporate
• Headquarters: Schaumburg, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $6.3M, November 2021
• Founded year: 1995
• Headcount: 11-50
• LinkedIn: proactive-worldwide

Proactive Worldwide, Inc. is a consulting firm based in Schaumburg, Illinois, founded in 1995. The company specializes in competitive intelligence, market intelligence, and customer intelligence services. They cater primarily to Fortune 1000 companies, helping them understand market dynamics and make informed strategic decisions. Proactive Worldwide offers a range of services, including comprehensive research and analysis, competitive monitoring, and tailored consulting. They also provide training workshops aimed at enhancing clients' internal capabilities in competitive intelligence. With a focus on sectors such as healthcare, technology, and consumer goods, Proactive Worldwide has executed projects in over 62 countries, showcasing their global reach. Their recent funding of $6.35 million in November 2021 highlights their ongoing commitment to growth and innovation in the market research field.

14. Adler Weiner Research

• Website: adlerweiner.com
• Ownership type: Family Owned
• Headquarters: Lincolnwood, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1960
• Headcount: 51-200
• LinkedIn: adler-weiner-research

Adler Weiner Research, based in Lincolnwood, Illinois, is a family-owned market research firm that has been operational since 1960. The company specializes in qualitative research services, offering a range of solutions including focus groups, recruitment services, and advanced technology for research environments. With locations in Chicago, Lincolnwood, Los Angeles, and Orange County, Adler Weiner Research serves a variety of clients across different industries, helping them gain insights into consumer behavior to inform their marketing strategies. The firm prides itself on its personal approach to research, ensuring that each project is tailored to meet the specific needs of its clients. Their facilities are equipped with state-of-the-art technology, enhancing the quality and efficiency of the research process. Over the years, Adler Weiner has built a reputation for integrity and excellence in service, making it a trusted partner for businesses and organizations seeking to understand their target markets.

15. Focuscope

• Website: focuscope.com
• Ownership type: Family Owned
• Headquarters: Oak Park, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1980
• Headcount: 51-200
• LinkedIn: focuscope

Focuscope, based in Oak Park, Illinois, is a family-owned market research company that has been serving clients since 1980. With a dedicated team of around 32 employees, Focuscope specializes in focus group recruiting and research services, providing valuable insights into consumer behavior. Their facilities in Chicago and Oak Brook are designed to foster creativity and collaboration, ensuring participants feel comfortable sharing their opinions. Focuscope has built a strong reputation in the Chicago market research community, managing field projects with a focus on quality and client satisfaction. They actively engage with the community, sponsoring local events and partnering with charities to support various initiatives. This commitment to community involvement reflects their understanding of the market and the importance of consumer perspectives in shaping products and services.

16. NielsenIQ

• Website: niq.com
• Ownership type: Private
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: India 40%, United States (USA) 7%, Mexico 5%, Other 47%
• Founded year: 1923
• Headcount: 10001+
• LinkedIn: nielseniq

NielsenIQ, based in Chicago, Illinois, is a prominent market research company founded in 1923. The firm specializes in providing comprehensive consumer insights and analytics to businesses across various sectors, including Consumer Packaged Goods and Retail. Their services are designed to help clients understand consumer behavior and market trends, facilitating informed, data-driven decision-making. NielsenIQ operates through a vast network of partners and offers cloud-based platforms that enhance data management and visualization capabilities. The company captures an impressive volume of data, measuring $7.2 trillion in global consumer spending and covering over 177 million products across more than 21 million stores. This extensive data collection allows NielsenIQ to deliver valuable insights into consumer behavior, market dynamics, and industry trends, making them a vital resource for businesses looking to navigate the complexities of the market.

17. Circana

• Website: circana.com
• Ownership type: Private Equity
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 42%, India 15%, France 7%, Other 36%
• Latest funding: $1.2B, April 2024
• Founded year: 2023
• Headcount: 5001-10000
• LinkedIn: wearecircana

Circana, Inc. is a market research and technology firm based in Chicago, Illinois. Founded in 2023, the company specializes in providing insights and analytics across various industries, particularly in retail and consumer goods. Circana's offerings include market research, consumer insights, and technology solutions designed to help businesses understand consumer behavior and refine their marketing strategies. The company has a global presence, with a workforce of over 5,700 employees distributed across several countries, including the United States, India, and France. Recently, Circana secured $1.2 billion in funding, which underscores its growth potential and the confidence investors have in its business model. The company is also recognized for its innovative approach, particularly with its Liquid AI platform, which enhances data analysis and decision-making processes for its clients.

18. Datassential

• Website: datassential.com
• Ownership type: Private Equity
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 92%, Ukraine 3%, Other 5%
• Latest funding: September 2024
• Founded year: 2001
• Headcount: 51-200
• LinkedIn: datassential

Datassential, founded in 2001 and based in Chicago, Illinois, is a market research firm that specializes in the food and beverage industry. With a team of approximately 192 employees, the company provides data analytics, market intelligence, and consulting services to food manufacturers, distributors, and operators. Their focus is on helping clients understand market trends and consumer preferences, which is crucial in a rapidly changing industry. Datassential's solutions include AI-powered innovation tools, predictive analytics, and proprietary data, all designed to empower foodservice leaders to make informed decisions. They are trusted by a significant portion of the top food and beverage companies globally, indicating their strong presence and influence in the sector. The company has not reported any recent funding, suggesting a stable operational model without external financial dependencies.

19. Ahzul

• Website: ahzul.com
• Ownership type: Private
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 86%, Colombia 14%
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: ahzulfirm

Ahzul, based in Chicago, Illinois, is a market research firm established in 2008. The company specializes in providing both qualitative and quantitative insights, focusing on culturally relevant research that helps brands connect effectively with consumers. Ahzul's mission is to inspire through research, believing that insights should not only inform but also provoke and motivate action. Their services include segmentation, brand development, cultural explorations, and foundational research, among others. The firm prides itself on its tailored approach to each project, ensuring that solutions are customized to meet the unique needs of its clients. With a team of professionals that includes former executives from major companies and experts in various fields, Ahzul is positioned to deliver impactful insights that drive business strategies. The firm is also certified as a 100% minority-owned and 50% female-owned business, reflecting its commitment to inclusivity in the market research space.

20. Watch Me Think

• Website: watchmethink.com
• Ownership type: Private
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United Kingdom (UK) 41%, United States (USA) 31%, Australia 24%, Other 4%
• Founded year: 2011
• Headcount: 11-50
• LinkedIn: watch-me-think

Watch Me Think, founded in 2011 and based in Chicago, Illinois, is a private market research company that specializes in video ethnography. The firm aims to provide deep insights into consumer behavior by capturing real-time video responses from participants as they interact with products in their natural environments. This method allows businesses to understand not just what consumers say, but how they actually behave. Watch Me Think offers a variety of services, including consumer insights, shopper insights, innovation and product development, and sensory and consumer science. Their team, referred to as 'Strategy Brains', consists of professionals with extensive experience in various sectors, enhancing their ability to deliver actionable recommendations. The company has conducted research in over 65 countries, showcasing its global reach and commitment to quality. They have received positive testimonials from clients, indicating their effectiveness in providing valuable insights that drive product and marketing strategies.

21. Insights in Marketing, LLC.

• Website: iimchicago.com
• Ownership type: Private
• Headquarters: Northbrook, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1989
• Headcount: 11-50
• LinkedIn: insights-in-marketing

Insights in Marketing, LLC. is a market research firm based in Northbrook, Illinois, established in 1989. The company specializes in qualitative and quantitative research solutions, helping businesses gain a deeper understanding of consumer behavior. They serve a wide range of clients, from emerging startups to established corporations, providing insights that inform marketing strategies and enhance brand positioning. Their offerings include IIM Branded Solutions, iimForum, and SpeakEasy™, which reflect their commitment to delivering timely and relevant research. Insights in Marketing emphasizes collaboration and creativity in their approach, ensuring that clients receive actionable insights tailored to their specific needs. With a team of experienced consultants, they focus on high-quality data and effective execution, making them a notable player in the market research industry.

22. Precision Research, Inc.

• Website: preres.com
• Ownership type: Private
• Headquarters: Des Plaines, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1959
• Headcount: 11-50
• LinkedIn: precision-research-inc._2

Precision Research, Inc., based in Des Plaines, Illinois, is a market research firm that has been operational since 1959. With a team of 19 employees, the company specializes in qualitative research methodologies, including taste testing and customer satisfaction surveys. They cater to various sectors, notably automotive and healthcare, helping clients gain insights into consumer preferences and market trends. Precision Research is equipped with unique facilities, such as spacious focus group rooms and a commercial test kitchen, allowing them to conduct extensive product testing and consumer research. Their commitment to ethical recruiting and quality assurance in participant selection further solidifies their reputation in the industry. The company has not reported any recent funding, indicating a stable, self-sustained operation.

Market Research Insights: Key Companies in Illinois

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