Illinois' Top 22 Market Research Firms
Illinois' Top 22 Market Research Firms
The market research industry in Illinois thrives on providing essential data to businesses eager to leverage consumer insights for strategic decision making. These companies cater to organizations across diverse sectors, offering services that encompass data analytics, market intelligence, competitive analysis, and more. From recognizing consumer behavior to optimizing business performance, these firms utilize sophisticated tools to cater to distinctive client needs. With the emerging impact of technology, the industry is set to offer increasingly bespoke, real-time solutions tailored to client aims.
Top 22 market research companies in Illinois
1. NielsenIQ
- Website: nielseniq.com
- Headquarters: Chicago, Illinois, United States
- Founded: 1923
- Headcount: 10001+
NielsenIQ is a company that provides consumer insights and data analytics solutions for businesses. They help companies understand consumer behavior and make data-driven decisions to innovate products, refine assortments, and optimize performance.
2. Numerator
- Website: numerator.com
- Headquarters: Chicago, Illinois, United States
- Founded: 1990
- Headcount: 1001-5000
- Latest funding type: Acquired
Numerator is a company that provides consumer insights to help businesses market to consumers effectively. Their OmniPanel offers a single source of consumer data, allowing businesses to understand shopper behavior, brand insights, and new item insights. They also provide solutions for promotions, audience targeting, and CRM measurement.
3. Market Track
- Website: markettrack.com
- Headquarters: Chicago, Illinois, United States
- Founded: 1990
- Headcount: 1001-5000
MarketTrack.com is a company offering market intelligence and competitive analysis services. They provide businesses with valuable insights and data on their competitors' pricing, promotions, and marketing strategies.
4. The Harris Poll
- Website: theharrispoll.com
- Headquarters: Chicago, Illinois, United States
- Founded: 1963
- Headcount: 51-200
The Harris Poll is an opinion polling company that helps businesses answer urgent questions and measure public opinion. They offer custom research services to develop go-to-market strategies and strengthen brand standing in the media landscape.
5. Fieldwork, Inc.
- Website: fieldwork.com
- Headquarters: Chicago, Illinois, United States
- Founded: 1981
- Headcount: 501-1000
Fieldwork is a global field management company that offers comprehensive market research services. They manage research projects from proposal to invoice, anywhere in the world. With a focus on qualitative market research, Fieldwork provides a full suite of services and expertise, including indoor, outdoor, and mobile research. They also offer virtual research options and have a network of premier research facilities across the US and globally. Fieldwork is dedicated to supporting researchers and ensuring the success of their market research studies.
6. P&K Research
- Website: pk-research.com
- Headquarters: Chicago, Illinois, United States
- Founded: 1957
- Headcount: 201-500
P&K Research is a global partner to the world's leading CPG companies. With over 60 years of experience, P&K specializes in sensory science and consumer testing. We collect and analyze data to provide insight into consumer preferences and help our clients deliver products that delight their customers.
7. Datassential
- Website: datassential.com
- Headquarters: Chicago, Illinois, United States
- Founded: 1999
- Headcount: 51-200
- Latest funding type: Private Equity
Datassential is revolutionizing the way food and beverage companies plan for the future with their market-leading solutions. From AI-powered innovation tools and predictive analytics to unmatched market intelligence and proprietary data, they empower foodservice leaders to make simply smarter decisions.
8. Winsight, LLC
- Website: winsightmedia.com
- Headquarters: Chicago, Illinois, United States
- Founded: 1980
- Headcount: 201-500
- Latest funding type: Acquired
Winsight is a leading B2B information services company focused on the food and beverage industry, providing insight and market intelligence to business leaders in convenience stores, grocery retailing, restaurants, and noncommercial foodservice through media, events, data products, advisory services, and trade shows.
9. Smith Research, Inc.
- Website: smithresearch.com
- Headquarters: Deerfield, Illinois, United States
- Founded: 1966
- Headcount: 51-200
Smith Research is a company that offers survey and market research services to clients. They gather information from individuals and households to help improve products and services. They provide anonymous feedback as well as personally identifiable data to clients. Smith Research values privacy and complies with data protection regulations.
10. Competiscan
- Website: competiscan.com
- Headquarters: Chicago, Illinois, United States
- Founded: 2006
- Headcount: 11-50
Competiscan is a leading market intelligence company that provides real-time insights into the marketing activities of competitors. Their customer-focused research staff offers analytical and syndicated reports to help businesses stay ahead in their industry.
11. MarketInsights.biz
- Website: marketinsights.biz
- Headquarters: Chicago, Illinois, United States
- Founded: 2015
- Headcount: 51-200
Market Insights Biz offers market research reports to help businesses make informed decisions in their respective industries.
12. Apex Market Reports
- Website: apexmarketreports.com
- Headquarters: Chicago, Illinois, United States
- Founded: 2015
- Headcount: 51-200
Apex Market Reports is a company that provides comprehensive market research reports, data analysis, market trends, and industry forecasts for a wide range of industries and regions worldwide.
13. Loran Marketing Group
Loran offers qualitative and quantitative research services to clients to help them gain insights and make informed decisions. They use a variety of methods to design the right study for any question and connect the dots between data and discovery.
14. Journal of Consumer Research
- Website: consumerresearcher.com
- Headquarters: Chicago, Illinois, United States
- Founded: 1974
- Headcount: 51-200
Consumer Researcher is a platform that gathers high-quality research articles focused on various consumer research topics. It offers a collection of valuable insights and knowledge in the field of consumer behavior and trends.
15. OpinionLab, A Verint Company
- Website: opinionlab.com
- Headquarters: Chicago, Illinois, United States
- Founded: 1999
- Headcount: 51-200
- Latest funding type: Acquired
OpinionLab is a company that offers a location selector feature. They provide a platform for businesses to collect feedback and opinions from their customers. With their location selector tool, businesses can gather data on customer preferences and tailor their offerings accordingly.
16. Zs
- Website: zs.com
- Headquarters: Evanston, Illinois, United States
- Founded: 1983
- Headcount: 10001+
ZS is a global management consulting and technology firm that specializes in helping companies achieve growth and improve performance.
17. EnsembleIQ
- Website: ensembleiq.com
- Headquarters: Chicago, Illinois, United States
- Founded: 2016
- Headcount: 51-200
EnsembleIQ is a premier resource of actionable insights and connections for retail, technology, consumer goods, healthcare, and hospitality professionals. They provide business intelligence to help make informed decisions and gain a competitive advantage.
18. Herrin
- Website: herrinltd.com
- Headquarters: Mount Pulaski, Illinois, United States
- Headcount: 11-50
Herrin Ltd is a company offering industry-relevant information and market insights. While their website is currently under construction, customers can contact them for personalized assistance.
19. Customer Lifecycle, LLC
- Website: customerlifecycle.us
- Headquarters: Bolingbrook, Illinois, United States
- Founded: 2008
- Headcount: 11-50
Customer Lifecycle is a full-service market research and consulting firm.
20. Briefing.com
- Website: briefing.com
- Headquarters: Chicago, Illinois, United States
- Founded: 1993
- Headcount: 11-50
Briefing.com is a company that provides financial information and analysis to investors. They offer real-time market updates, economic news, and expert commentary to help clients make informed investment decisions.
21. YCharts
- Website: ycharts.com
- Headquarters: Chicago, Illinois, United States
- Founded: 2009
- Headcount: 51-200
- Latest funding type: Acquired
YCharts is an all-in-one platform for investment research and client communication, aiming to democratize investment research. They provide powerful and intuitive software tools, reliable and timely data, and top-notch customer service.
22. Speciate AI
- Website: speciate.ai
- Headquarters: Chicago, Illinois, United States
- Headcount: 1-10
Our experience advising Fortune 500 companies on how to apply advanced data and analytics techniques gave us three insights that led us to launch Speciate AI. First, companies have barely begun to tap unstructured data, which accounts for over 90% of the total data in the market. Today they spend 90+% of their data and analytics budget on managing and analyzing their structured data in data warehouses and data marts. We think this investment mix needs to shift. Second, companies are just scratching the surface on applying the power of artificial intelligence which is well suited to extract value from massive unstructured data sets that include text, images, audio and video formats. We think AI applications will become pervasive. Third, the economics of analysis can be radically transformed by creating AI driven solutions that analyze unstructured data to solve a range of business problems. We launched Speciate AI with the aspiration to use the power of artificial intelligence to deliver 100 to 1,000x the analysis for one- tenth of the cost. The Speciate AI Difference
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