The fitness technology industry focuses on tools that empower individuals to enhance their health and physical performance. It includes a wide range of companies involved in the design and production of innovative wearables, fitness apps, and health monitoring devices. These organizations leverage technology to deliver personalized insights and improve workout efficiency. With an increasing emphasis on data analysis and artificial intelligence, the industry is expected to continue evolving toward creating more engaging and automated user experiences. Consumers’ growing health consciousness pushes for more accessible and effective solutions, making this segment ripe for future advancements and investment opportunities.


This list features a mixture of fitness technology companies, varying in size from small startups to sizable corporations, with headquarters spanning the globe—from the USA to Europe and beyond. Established between 1977 and 2022, these companies each specialize in unique areas such as wearable fitness monitors, interactive training platforms, and performance analytics. Their offerings cater to both general users seeking healthier lifestyles and elite athletes requiring precise data to enhance performance. Together, they reflect a blend of innovation and established practices aimed at revolutionizing personal fitness and health management.


Continue reading to discover the top fitness technology companies.


Top 22 Fitness Technology Companies


1. Fitbit (now part of Google)

  • Website: fitbit.com
  • Ownership type: Corporate
  • Headquarters: San Francisco, California, United States (USA)
  • Employee distribution: United States (USA) 58%, Romania 12%, China 6%, Other 25%
  • Latest funding: $2.1B, November 2019
  • Founded year: 2007
  • Headcount: 1001-5000
  • LinkedIn: fitbit

Fitbit, Inc., founded in 2007 and based in San Francisco, California, is a health and fitness technology company that focuses on wearable devices such as activity trackers and smartwatches. The company has carved out a niche in the market by providing products that enable consumers to monitor various health metrics, including heart rate, sleep patterns, and physical activity levels. Fitbit's offerings extend beyond hardware; they also provide a subscription service called Fitbit Premium, which delivers advanced insights and personalized fitness recommendations to users. This service aims to enhance users' fitness routines and overall well-being. As part of Google, Fitbit benefits from the tech giant's resources and expertise, allowing for continued innovation and integration with other Google services. The company has received substantial funding, totaling $2.1 billion as of November 2019, which underscores investor confidence in its business model and growth potential.


2. Whoop

  • Website: whoop.com
  • Ownership type: Venture Capital
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 78%, Ireland 10%, Mexico 10%, Other 2%
  • Latest funding: Series E-K, $200.0M, August 2021
  • Founded year: 2012
  • Headcount: 501-1000
  • LinkedIn: whoop

Whoop, founded in 2012 and based in Boston, Massachusetts, is a wearable technology company that focuses on health monitoring. The company offers a fitness tracker that measures key metrics such as strain, recovery, and sleep, catering to both consumers and professional athletes. Whoop operates on a membership model, providing users with personalized coaching and insights derived from their data. This approach not only enhances user engagement but also fosters a community around health and fitness. With a workforce of over 1,000 employees and a significant funding round of $200 million in 2021, Whoop is positioned as a serious contender in the fitness technology industry. The company is dedicated to continuous innovation, regularly updating its features and expanding its research initiatives through Whoop Labs, which studies various aspects of human performance. This commitment to research and development further solidifies Whoop's role in advancing fitness technology.


3. Polar

  • Website: polar.com
  • Ownership type: Corporate
  • Headquarters: Kempele, North Ostrobothnia, Finland
  • Employee distribution: Finland 68%, Brazil 6%, Switzerland 4%, Other 22%
  • Latest funding: July 2022
  • Founded year: 1977
  • Headcount: 1001-5000
  • LinkedIn: polar-electro-oy

Polar Electro Oy, based in Kempele, Finland, is a corporate entity that has carved a niche in the sports technology industry since its inception in 1977. The company focuses on manufacturing heart rate monitors and fitness tracking devices, which are essential for athletes and fitness enthusiasts alike. Polar's product lineup includes a variety of watches, sensors, and accessories that cater to different sports and fitness activities. Their devices are recognized for their accuracy and reliability, making them a preferred choice among users who prioritize performance monitoring. Polar operates on a global scale, distributing its products through various retail channels, and has a significant presence in multiple countries. The company also invests in research and development, contributing to advancements in fitness technology and user experience.


4. Wahoo Fitness

  • Website: wahoofitness.com
  • Ownership type: Private Equity
  • Headquarters: Atlanta, Georgia, United States (USA)
  • Employee distribution: United States (USA) 73%, United Kingdom (UK) 13%, Australia 4%, Other 10%
  • Latest funding: July 2021
  • Founded year: 2010
  • Headcount: 201-500
  • LinkedIn: wahoo-fitness

Wahoo Fitness, based in Atlanta, Georgia, is a private equity-backed company that specializes in fitness technology aimed at cyclists and runners. Since its inception in 2010, Wahoo has developed a range of innovative products designed to enhance the training experience. Their offerings include smart indoor cycling trainers like the KICKR series, GPS cycling computers such as the ELEMNT line, heart rate monitors, and smart treadmills. Wahoo's products are tailored for fitness enthusiasts who seek to optimize their training through advanced technology. The company operates primarily through e-commerce, providing direct access to its products and fostering a strong connection with its customer base. Wahoo has also engaged in partnerships with platforms like Zwift, further integrating their technology into the fitness community.


5. iFIT

  • Website: ifit.com
  • Ownership type: Private Equity
  • Headquarters: Logan, Utah, United States (USA)
  • Employee distribution: United States (USA) 84%, France 5%, China 3%, Other 9%
  • Latest funding: Other (Debt), February 2022
  • Founded year: 1977
  • Headcount: 1001-5000
  • LinkedIn: ifit---fitness-technology

iFIT is a health and fitness platform based in Logan, Utah, that has been operational since 1977. The company specializes in providing interactive fitness experiences through its connected equipment and digital content. iFIT offers a wide range of workout classes, fitness equipment, and personalized training programs aimed at helping users improve their health and wellness. The platform allows users to access workouts and track their fitness progress, making it a comprehensive solution for fitness enthusiasts. With a community of over 6.4 million members and 1.5 million interactive fitness subscribers across 120 countries, iFIT has made a significant impact in the fitness industry. The company operates under several brands, including NordicTrack and ProForm, and is recognized as a major provider of exercise equipment in the United States. iFIT's innovative features, such as real-time trainer adjustments and immersive global workouts, set it apart in the competitive fitness technology market.


6. Myzone

  • Website: myzone.org
  • Ownership type: Private
  • Headquarters: Nottingham, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 54%, United States (USA) 27%, Australia 8%, Other 11%
  • Latest funding: Other (Angel), $17.2M, January 2022
  • Founded year: 2011
  • Headcount: 51-200
  • LinkedIn: myzone-moves

Myzone is a fitness technology company based in Nottingham, England, established in 2011. The company specializes in heart rate monitoring and fitness tracking solutions, offering a range of products including heart rate monitors and connected clothing. Myzone's technology is designed to enhance the workout experience for gym operators and individual fitness enthusiasts alike. Their software solutions are tailored for gyms and fitness professionals, promoting community engagement and accountability among users. Myzone has successfully attracted a global customer base, with a significant presence in the UK, USA, and Australia. The company secured $17.2 million in funding in January 2022, which underscores its potential for growth and innovation in the fitness technology space.


7. Coros

  • Website: coros.com
  • Ownership type: Private
  • Headquarters: Irvine, California, United States (USA)
  • Employee distribution: United States (USA) 42%, United Kingdom (UK) 10%, China 10%, Other 39%
  • Founded year: 2016
  • Headcount: 201-500
  • LinkedIn: coros-wearables-inc.

Coros Wearables, Inc. is a sports technology company based in Irvine, California, specializing in performance sports technology and wearable devices. Established in 2016, Coros has developed a range of products aimed at athletes and fitness enthusiasts, including GPS watches and training solutions. Their offerings are designed to provide advanced metrics and insights that help users optimize their training and achieve their fitness goals. The company operates primarily in the consumer market, selling directly to athletes through their online store. Coros has also created a Training Hub, which allows users to analyze their performance data, create training plans, and interact with coaches, enhancing the overall training experience. With a workforce of around 104 employees, Coros has a global presence, with a significant portion of its workforce located in the United States, the United Kingdom, and China. The company has not reported any funding, indicating a self-sustaining business model focused on innovation and customer engagement.


8. Wattbike

  • Website: wattbike.com
  • Ownership type: Corporate
  • Headquarters: Nottingham, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 96%, Russia 4%
  • Latest funding: April 2025
  • Founded year: 2005
  • Headcount: 11-50
  • LinkedIn: wattbike

Wattbike, founded in 2005 and based in Nottingham, England, is a fitness equipment manufacturer that specializes in indoor cycling trainers and accessories. The company has carved out a niche in the fitness industry by offering products tailored for both individual consumers and businesses. Their flagship products include the Wattbike Atom, a smart bike designed for dedicated cyclists, and the Wattbike Proton, which caters to fitness enthusiasts looking for versatility in their training. Wattbike also provides a range of services, including bike servicing and a training app known as the Wattbike Hub, which offers users access to hundreds of workouts designed by elite coaches and sports scientists. This integration of technology into their products not only enhances user experience but also allows for detailed performance tracking, making Wattbike a relevant player in the fitness technology market.


9. Stryd

  • Website: stryd.com
  • Ownership type: Venture Capital
  • Headquarters: Boulder, Colorado, United States (USA)
  • Employee distribution: United States (USA) 71%, Russia 7%, Turkey 7%, Other 14%
  • Latest funding: January 2019
  • Founded year: 2015
  • Headcount: 11-50
  • LinkedIn: stryd

Stryd, founded in 2015 and based in Boulder, Colorado, is a company specializing in wearable technology aimed at enhancing running performance. The company offers a device that clips onto a runner's shoe, providing power metrics that help users optimize their training and improve efficiency. Stryd's products are designed for a wide range of runners, from novices looking to establish a routine to elite athletes aiming for personal records. The company has developed a robust ecosystem that includes a mobile app for detailed performance analysis, personalized training plans, and community engagement through various platforms. Stryd's innovative features, such as real-time power data and advanced analytics, position it as a significant contributor to the fitness technology industry, particularly in the running segment.


10. Aaptiv

  • Website: aaptiv.com
  • Ownership type: Corporate
  • Headquarters: Carlsbad, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: October 2021
  • Founded year: 2015
  • Headcount: 51-200
  • LinkedIn: aaptiv

Aaptiv is a fitness technology company based in Carlsbad, California, founded in 2015. The company specializes in providing personalized digital workouts and wellness solutions through its app. Aaptiv offers a wide range of on-demand classes, AI-driven coaching, and access to an extensive network of gyms, catering to individuals, employers, and health plans. The app features over 10,000 classes across various fitness categories, making it accessible for users at different fitness levels. In 2021, Aaptiv was acquired by PEAR Health Labs, which has allowed the company to enhance its offerings with advanced AI capabilities. This acquisition positions Aaptiv to deliver more personalized and adaptive fitness experiences, further solidifying its role in the fitness technology sector.


11. MyFitnessPal

  • Website: myfitnesspal.com
  • Ownership type: Private Equity
  • Headquarters: Austin, Texas, United States (USA)
  • Employee distribution: United States (USA) 98%, Other 2%
  • Latest funding: $345.0M, October 2020
  • Founded year: 2005
  • Headcount: 51-200
  • LinkedIn: myfitnesspal

MyFitnessPal, founded in 2005 and based in Austin, Texas, is a health and fitness application that focuses on helping users track their diet and exercise. The app boasts a vast food database, containing over 18 million items, which allows users to log their food intake easily. MyFitnessPal provides tools for calorie and macronutrient tracking, making it a valuable resource for individuals aiming to improve their health and fitness. The app operates on a freemium model, offering both free and premium subscription options, which enhances its accessibility to a wide audience. With a workforce of approximately 264 employees, MyFitnessPal has positioned itself as a key player in the fitness technology industry, serving millions of users annually. The company has also attracted significant investment, with a reported funding amount of $345 million in 2020, indicating strong market confidence in its offerings and future growth.


12. Fitbod

  • Website: fitbod.me
  • Ownership type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Employee distribution: United States (USA) 93%, Canada 4%, Brazil 4%
  • Latest funding: Series B, March 2023
  • Founded year: 2015
  • Headcount: 51-200
  • LinkedIn: fitbod-llc

Fitbod, Inc., founded in 2015 and based in San Francisco, California, is a fitness technology company that specializes in providing personalized workout plans through its innovative app. The platform leverages a sophisticated training algorithm that adapts to users' strength-training abilities and past workout performances, ensuring that each workout is tailored to individual goals and available equipment. Fitbod also offers a range of fitness equipment and apparel through its online store, catering to those looking to enhance their home workout experience. With a workforce of approximately 58 employees and a significant portion of its user base in the United States, Fitbod has established itself as a relevant player in the fitness technology sector. The company recently completed a Series B funding round in March 2023, which underscores its growth potential and ongoing investment in technology and user experience.


13. GOQii

  • Website: goqii.com
  • Ownership type: Venture Capital
  • Headquarters: United States (USA)
  • Employee distribution: India 98%, Other 2%
  • Latest funding: Series C, $10.0M, March 2022
  • Founded year: 2014
  • Headcount: 51-200
  • LinkedIn: goqii

GOQii is a fitness technology company founded in 2014, based in the United States but with a significant operational presence in India. The company specializes in wearable devices and personalized health coaching services, aiming to assist individuals in improving their health and fitness levels. GOQii's product offerings include fitness trackers that monitor various health metrics, such as heart rate, sleep patterns, and physical activity. They also provide health management programs that deliver tailored advice to users, helping them achieve their fitness goals. The company has attracted substantial venture capital funding, with a notable Series C round completed in March 2022, amounting to $10 million. This funding reflects the company's growth potential and commitment to innovation in the health and fitness sector. GOQii's approach combines technology with personal coaching, making it a relevant player in the fitness technology industry.


14. ICON Health and Fitness


ICON Health and Fitness, based in Logan, Utah, is a prominent player in the fitness technology sector, primarily known for its iFIT platform. Founded in 1977, the company has evolved to offer a wide range of connected fitness equipment and interactive training services. With a membership base exceeding 6.4 million, iFIT provides tailored workout experiences through its proprietary software, which connects users with immersive content and expert trainers. The company operates well-known brands such as NordicTrack and ProForm, catering to various fitness needs. iFIT's technology allows trainers to remotely control equipment settings during live classes, creating a unique interactive experience. The company has also made strides in commercial fitness, partnering with organizations like U.S. Ski & Snowboard to enhance training facilities with state-of-the-art equipment. With over 400 active and pending patents, ICON Health and Fitness continues to innovate in the fitness technology space.


15. Tempo

  • Website: tempo.fit
  • Ownership type: Private Equity
  • Headquarters: San Francisco, California, United States (USA)
  • Employee distribution: United States (USA) 60%, Egypt 40%
  • Latest funding: Series C, $220.0M, April 2021
  • Founded year: 2015
  • Headcount: 51-200
  • LinkedIn: smart-spot

Tempo is a fitness service company based in San Francisco, California, founded in 2015. The company specializes in virtual personal training and home gym solutions, targeting individuals who seek to improve their health and fitness in a personalized manner. Tempo's innovative offerings include smart weights that adjust to the user's strength level and 3D body scans that track body composition changes over time. This technology allows users to monitor their progress effectively and adapt their training plans accordingly. With a focus on accessibility, Tempo provides a virtual personal training experience that is both affordable and flexible, catering to various fitness needs. The company has attracted significant investment, securing $220 million in its Series C funding round in April 2021, which underscores its potential for growth and relevance in the fitness technology sector.


16. Shenzhen Chileaf Electronics Co.,Ltd


Shenzhen Chileaf Electronics Co., Ltd. is a private health electronics manufacturer based in Shenzhen, Guangdong, China. Founded in 2018, the company has carved out a niche in the production of smart wearable devices and fitness technology. Their product lineup features heart rate monitors, smart watches, body fat scales, and other health-related gadgets aimed at both consumers and businesses. Chileaf emphasizes quality and innovation, having applied for over 60 patents since its inception. The company operates an R&D center in Shenzhen and a production base in Dongguan, showcasing its commitment to technological advancement in health and wellness solutions. With a focus on providing reliable tools for health management, Chileaf is positioned to meet the growing demand for fitness technology in the market.


17. Kemtai

  • Website: kemtai.com
  • Ownership type: Venture Capital
  • Headquarters: Petah Tikva, Center, Israel
  • Employee distribution: Israel 100%
  • Latest funding: Seed, $4.0M, October 2021
  • Founded year: 2019
  • Headcount: 11-50
  • LinkedIn: kemtai

Kemtai, founded in 2019 and based in Petah Tikva, Israel, is a health technology company that specializes in motion tracking and AI-guided exercise solutions tailored for physiotherapy and fitness. The company has developed a platform that offers real-time feedback and performance tracking, which is crucial for enhancing rehabilitation and exercise adherence. Kemtai's technology leverages advanced computer vision to analyze human motion, providing users with immediate guidance to improve their exercise form. Their clientele includes healthcare providers and fitness organizations, reflecting their commitment to improving service offerings in these sectors. Kemtai has successfully raised $4 million in seed funding as of October 2021, which supports their growth and innovation in the fitness technology market. The company also boasts an extensive library of over 1,800 exercise videos, catering to various fitness needs, from physiotherapy to high-intensity workouts. This adaptability and focus on user engagement make Kemtai a notable player in the fitness technology industry.


18. Stages Cycling

  • Website: stagescycling.com
  • Ownership type: Corporate
  • Headquarters: Boulder, Colorado, United States (USA)
  • Latest funding: $20.0M, February 2023
  • Founded year: 2012
  • Headcount: 51-200
  • LinkedIn: stages-cycling

Founded in 2012 and based in Boulder, Colorado, Stages Cycling is a for-profit company that specializes in cycling equipment and fitness technology. The company offers a range of products designed to enhance the cycling experience, including power meters, smart bikes, and GPS bike computers. Stages Cycling caters to both individual cyclists and fitness facilities, providing solutions that help users track performance and improve their training. Their online store allows customers to purchase directly and access educational resources, reinforcing their commitment to customer engagement. Stages Cycling has also made strides in the commercial sector, with over 4,000 gyms and studios worldwide utilizing their products. The company has a strong focus on innovation and education, offering courses and certifications for instructors and trainers. Their recent funding of $20 million in February 2023 highlights their active role in the fitness technology industry and their potential for future growth.


19. Welltech

  • Website: welltech.com
  • Ownership type: Private
  • Headquarters: Limassol, Limassol, Cyprus
  • Employee distribution: Ukraine 40%, Poland 26%, Cyprus 13%, Other 21%
  • Founded year: 2017
  • Headcount: 501-1000
  • LinkedIn: amazing-apps

Welltech, founded in 2017 and based in Limassol, Cyprus, is a private company that develops health and fitness applications aimed at enhancing users' physical well-being. With a workforce of approximately 781 employees, the company has made a notable impact in the consumer market by offering a range of mobile applications. Their products include 'Muscle Booster', recognized as a top app for men's fitness, and 'Yoga Go', which has gained popularity among yoga enthusiasts. Welltech's applications provide personalized fitness plans, guided workouts, and nutritional advice, catering to a wide audience seeking to improve their health. The company prides itself on its data-driven approach, leveraging user data to optimize fitness experiences. With a strong presence in multiple countries, including Ukraine, Poland, and the UK, Welltech is positioned as a significant player in the fitness technology industry.


20. Heart Zones

  • Website: heartzones.com
  • Ownership type: Private
  • Headquarters: Sacramento, California, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1993
  • Headcount: 11-50
  • LinkedIn: heart-zones-inc

Heart Zones, based in Sacramento, California, is a private fitness technology company founded in 1993. With a team of around 20 employees, the company specializes in providing innovative solutions aimed at promoting health and fitness across various sectors, including educational institutions and fitness clubs. Heart Zones offers a range of products, including wearable technology designed to enhance physical education and personal fitness. Their solutions are tailored for schools, where they support physical education teachers and students in achieving health goals. Additionally, they provide programs for fitness clubs, focusing on member engagement and retention through technology-driven feedback. Heart Zones is also involved in training and certification for fitness professionals, ensuring that their methodology is effectively implemented. Their commitment to improving health outcomes through technology and education positions them as a relevant player in the fitness technology industry.


21. Ultrahuman

  • Website: ultrahuman.com
  • Ownership type: Private Equity
  • Headquarters: Bengaluru, Karnataka, India
  • Employee distribution: India 91%, United Arab Emirates 6%, United States (USA) 3%
  • Latest funding: Other (Debt), $10.0M, March 2024
  • Founded year: 2020
  • Headcount: 51-200
  • LinkedIn: ultrahuman-healthcare-private-limited

Ultrahuman is a health technology company based in Bengaluru, Karnataka, India, founded in 2020. The company focuses on real-time nutrition and fitness tracking, providing innovative products such as the Ultrahuman Ring AIR and M1 CGM. These devices are designed to help users monitor various health metrics, including sleep quality, heart rate variability, and glucose levels, thereby enabling individuals to optimize their health and performance. Ultrahuman caters to a wide range of customers, from health-conscious individuals to professional sports teams, seeking to enhance their training and recovery protocols. The company has recently secured $10 million in funding, reflecting its growth trajectory and the increasing demand for health technology solutions. With a commitment to precision and accuracy, Ultrahuman is positioned to make a significant impact in the fitness technology industry.


22. Elite

  • Website: elite-it.com
  • Ownership type: Private
  • Headquarters: Fontaniva, Italy
  • Founded year: 1979
  • Headcount: 11-50
  • LinkedIn: elite_2

Elite, based in Fontaniva, Italy, is a private company founded in 1979. It specializes in the manufacturing of fitness equipment and the development of training applications. The company offers a range of interactive and smart trainers, catering primarily to fitness enthusiasts and cyclists. Their products include various models of trainers that integrate technology to improve training efficiency and effectiveness. Additionally, Elite provides virtual coaching applications, which allow users to enhance their training experience through personalized guidance and performance tracking. The company has established a community around its products, fostering engagement through forums and user discussions, which further solidifies its role in the fitness technology industry.



Fitness Technology Insights: Key Companies


CompanyHeadquarterSizeFoundedOwnership
Fitbit (now part of Google)San Francisco, California, United States (USA)1001-50002007Corporate
WhoopBoston, Massachusetts, United States (USA)501-10002012Venture Capital
PolarKempele, North Ostrobothnia, Finland1001-50001977Corporate
Wahoo FitnessAtlanta, Georgia, United States (USA)201-5002010Private Equity
iFITLogan, Utah, United States (USA)1001-50001977Private Equity
MyzoneNottingham, England, United Kingdom (UK)51-2002011Private
CorosIrvine, California, United States (USA)201-5002016Private
WattbikeNottingham, England, United Kingdom (UK)11-502005Corporate
StrydBoulder, Colorado, United States (USA)11-502015Venture Capital
AaptivCarlsbad, California, United States (USA)51-2002015Corporate
MyFitnessPalAustin, Texas, United States (USA)51-2002005Private Equity
FitbodSan Francisco, California, United States (USA)51-2002015Venture Capital
GOQiiUnited States (USA)51-2002014Venture Capital
ICON Health and FitnessLogan, Utah, United States (USA)1001-50001977Private
TempoSan Francisco, California, United States (USA)51-2002015Private Equity
Shenzhen Chileaf Electronics Co.,LtdShenzhen, Guangdong, China51-2002018Private
KemtaiPetah Tikva, Center, Israel11-502019Venture Capital
Stages CyclingBoulder, Colorado, United States (USA)51-2002012Corporate
WelltechLimassol, Limassol, Cyprus501-10002017Private
Heart ZonesSacramento, California, United States (USA)11-501993Private
UltrahumanBengaluru, Karnataka, India51-2002020Private Equity
EliteFontaniva, Italy11-501979Private


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