Digital advertising companies in New York drive modern marketing by harnessing technology and data analytics. They focus on various sectors such as programmatic advertising and audience targeting, blending creativity with measurable strategies. The industry is evolving, emphasizing the use of artificial intelligence and privacy-conscious solutions. As user behavior shifts towards digital platforms, these firms increasingly leverage innovative techniques for effective audience engagement. Noteworthy trends include the rise of mobile advertising and increased demand for personalization in campaigns, reflecting the growing expectation from consumers for tailored content that resonates with their needs.

This list highlights 22 prominent digital advertising companies based in New York, showcasing a range of sizes from boutique agencies to larger corporate entities. Founded between 1994 and 2018, they specialize in services such as programmatic advertising, audience targeting, and marketing technology solutions. With employee counts varying from small teams to thousands, these companies not only shape the local market but also influence global advertising practices.

Continue reading to explore the top digital advertising companies in New York.

Top 22 Digital Advertising Companies in New York

1. AppNexus

• Website: appnexus.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 65%, United Kingdom (UK) 10%, Brazil 10%, Other 15%
• Latest funding: $1.6B, June 2018
• Founded year: 2007
• Headcount: 1001-5000
• LinkedIn: appnexus

AppNexus, founded in 2007 and based in New York City, is a technology company that specializes in digital advertising solutions. Initially recognized for its demand-side platform (DSP), AppNexus allows advertisers to optimize their ad campaigns through data-driven insights and advanced targeting capabilities. The company has been instrumental in shaping the programmatic advertising landscape, providing tools that facilitate real-time bidding and campaign management. In 2018, AppNexus secured a significant funding round of $1.6 billion, underscoring investor confidence in its business model and growth potential. Following its acquisition by Microsoft, AppNexus has integrated its technology into Microsoft Advertising, further expanding its reach and capabilities in the digital marketing space.

2. Xandr

• Website: xandr.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 70%, India 6%, United Kingdom (UK) 6%, Other 19%
• Latest funding: December 2021
• Founded year: 2006
• Headcount: 1001-5000
• LinkedIn: xandr

Xandr, Inc., founded in 2006 and based in New York City, is an advertising technology company that specializes in providing a digital platform for the buying and selling of consumer-centric digital advertising. The company serves businesses in the advertising and marketing sectors, offering a range of solutions including demand-side platforms, audience targeting, and video advertising. Xandr leverages data-driven insights to enhance advertising effectiveness, making it a valuable partner for advertisers looking to optimize their campaigns. As a subsidiary of Microsoft, Xandr benefits from access to extensive data resources and technological capabilities, further solidifying its position in the digital advertising industry. With a workforce of over 300 employees, Xandr continues to innovate and adapt to the changing landscape of digital marketing.

3. Razorfish

• Website: razorfish.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 96%, Other 4%
• Latest funding: $530.0M, August 2009
• Founded year: 1995
• Headcount: 1001-5000
• LinkedIn: razorfish

Razorfish is an interactive agency based in New York City, specializing in digital marketing and technology solutions. Founded in 1995, the company has evolved to offer a comprehensive suite of services that includes web development, media planning, and analytics. Razorfish aims to enhance consumer engagement and optimize marketing strategies for a variety of clients navigating the complexities of the digital landscape. With a workforce of approximately 1,800 employees, the agency has established itself as a significant player in the industry. Their work spans multiple sectors, focusing on creating integrated brand experiences and leveraging data to drive performance. Razorfish has also been involved in innovative projects, such as the Razorfish Creator Colab, which develops culturally relevant content to connect brands with consumers. This initiative reflects their commitment to staying at the forefront of digital marketing trends and consumer engagement strategies.

4. UM Worldwide

• Website: umww.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 42%, United Kingdom (UK) 5%, Colombia 5%, Other 48%
• Founded year: 2009
• Headcount: 1001-5000
• LinkedIn: um-ww

UM Worldwide, also known as Universal McCann, is an advertising agency based in New York City, specializing in media planning and buying, brand strategy, and digital marketing solutions. Founded in 2009, the company has grown to employ over 3,000 individuals across more than 100 offices worldwide. UM Worldwide serves a wide range of clients, helping them navigate the complexities of the media landscape to enhance their visibility and effectiveness. The agency leverages data-driven insights to create innovative strategies that empower brands and drive growth. Their commitment to community, courage, and curiosity shapes their approach to advertising, fostering a culture that encourages bold ideas and collaboration. UM has received numerous industry accolades, including recognition as a top media agency by Cannes Lions and Ad Age, highlighting their impact and relevance in the advertising sector.

5. Ruckus Marketing

• Website: ruckusmarketing.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Founded year: 2005
• Headcount: 11-50
• LinkedIn: ruckus-marketing

Ruckus Marketing is a New York-based advertising agency that specializes in digital marketing and creative services. Established in 2005, the company has built a reputation for enhancing brand visibility and engagement through innovative strategies. Ruckus offers a range of services, including branding, marketing campaigns, and trade show management, catering to clients in various sectors such as automotive, beauty, and technology. Their work has garnered attention for its creativity and effectiveness, evidenced by notable projects like the campaigns for Axonius and Mobileye, which have achieved significant engagement metrics. Ruckus Marketing prides itself on being a results-driven firm, focusing on measurable outcomes and strategic growth for its clients. The agency's commitment to quality and creativity has led to recognition in the industry, including awards and accolades for their work.

6. Flashtalking (Merged with Innovid)

• Website: flashtalking.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 54%, United Kingdom (UK) 28%, Germany 6%, Other 12%
• Latest funding: $500.0M, July 2021
• Founded year: 2001
• Headcount: 201-500
• LinkedIn: flashtalking-inc-

Flashtalking, now merged with Innovid, is an advertising technology company based in New York City. Founded in 2001, Flashtalking has carved out a niche in the digital advertising industry by specializing in creative personalization and intelligence across multiple marketing channels. The company provides a suite of solutions that includes AI-driven advertising, audience identity services, and creative production. These tools are designed to help global advertisers and agencies optimize their marketing efforts, ensuring that campaigns are not only effective but also tailored to the needs of individual consumers. Flashtalking's recent funding of $500 million in July 2021 underscores its growth potential and the confidence investors have in its business model. The company serves a variety of industries, including automotive, retail, and travel, and is committed to enhancing the effectiveness of advertising through innovative technology and strategic partnerships.

7. Kargo

• Website: kargo.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 81%, Ireland 7%, Australia 5%, Other 7%
• Founded year: 2003
• Headcount: 201-500
• LinkedIn: kargo

Kargo is an advertising technology company based in New York, founded in 2003. With a workforce of approximately 201-500 employees, Kargo specializes in crafting innovative advertising solutions tailored for brands across mobile, connected TV (CTV), and social media platforms. The company focuses on enhancing advertising effectiveness, targeting precision, and user engagement, which are essential for businesses aiming to optimize their marketing strategies. Kargo has established itself as a significant player in the digital advertising space, particularly noted for its commitment to quality and brand safety. They are recognized for their unique creative formats and advanced targeting capabilities, which leverage AI to deliver messages with high accuracy. Kargo's approach includes a strong emphasis on premium supply and a cookie-less audience targeting strategy, aligning with current industry trends and privacy regulations.

8. GroundTruth

• Website: groundtruth.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: India 53%, United States (USA) 46%
• Founded year: 2009
• Headcount: 201-500
• LinkedIn: groundtruthco

GroundTruth is a media platform based in New York City, founded in 2009. The company specializes in targeted advertising solutions that aim to drive in-store visits and deliver measurable business results. GroundTruth offers a range of services, including audience targeting, location targeting, and creative services, primarily serving businesses in sectors such as retail and automotive. Their advanced technology enables them to assess the effectiveness of advertising campaigns, providing clients with insights into consumer behavior and engagement. GroundTruth's proprietary technology, known as Blueprints, maps real-world locations and consumer behaviors, allowing for precise audience segmentation and real-time targeting. This capability is crucial for advertisers looking to connect with potential customers at the right moment. With a workforce of approximately 358 employees, GroundTruth operates with a significant presence in both the United States and India, reflecting its commitment to leveraging technology and data in the advertising industry.

9. Undertone by Perion

• Website: undertone.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 89%, Ukraine 8%, Other 3%
• Latest funding: $180.0M, December 2015
• Founded year: 2002
• Headcount: 201-500
• LinkedIn: undertone

Undertone by Perion is a digital advertising agency based in New York City, founded in 2002. The company specializes in high-impact advertising solutions, providing a range of services that include Display, Video, Connected TV (CTV), Digital Out-Of-Home (DOOH), and Audio advertising. With a workforce of approximately 196 employees, Undertone leverages advanced technology and creative strategies to effectively connect brands with their target audiences. They emphasize personalized advertising experiences and have developed proprietary tools like SORT®, which focuses on privacy-safe targeting. Additionally, Undertone is involved in social initiatives through the Uplift Collective, which supports underrepresented publishers and charities. This commitment to both innovation and social responsibility positions Undertone as a notable player in the digital advertising sector.

10. Townsquare Ignite

• Website: townsquareignite.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2010
• Headcount: 10001+
• LinkedIn: townsquare-ignite

Townsquare Ignite, founded in 2010 and based in New York, is a digital marketing agency that focuses on providing targeted advertising solutions for businesses. With a team of professionals skilled in various aspects of digital marketing, they offer services such as audience targeting, email marketing, social media advertising, and programmatic advertising. Their approach is centered on creating customized marketing strategies that enhance brand awareness and customer engagement. Townsquare Ignite prides itself on its in-house data management, which allows for transparent insights and effective campaign performance. They have established a reputation for helping clients achieve measurable results and maximize their return on investment through innovative digital marketing techniques.

11. LocaliQ

• Website: localiq.com
• Ownership type: Family Owned
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 79%, India 14%, Canada 3%, Other 4%
• Founded year: 2004
• Headcount: 1001-5000
• LinkedIn: localiq

LocaliQ is a marketing platform based in New York, founded in 2004. It specializes in providing a suite of marketing automation and campaign management tools tailored for local businesses across various sectors, including automotive, healthcare, retail, and education. The company aims to enhance its clients' online visibility and facilitate customer conversion through innovative technology and expert-led services. LocaliQ has successfully delivered over 267 million leads and generated approximately $15.9 billion in revenue for its clients, showcasing its effectiveness in the digital advertising industry. As part of Gannett, LocaliQ leverages extensive media resources to connect local businesses with their target audiences, making it a significant player in the digital marketing landscape.

12. Native Ads, Inc.

• Website: nativeads.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: Canada 82%, Russia 18%
• Latest funding: $4.0M, April 2016
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: native-ads-inc-

Native Ads, Inc. is an advertising agency based in New York, specializing in digital marketing solutions since its inception in 2014. The company provides a range of services, including native advertising, display ads, video ads, and retargeting strategies, aimed at helping businesses enhance their online presence and engagement. With a focus on innovative advertising methods, Native Ads operates a self-serve demand-side platform (DSP) that simplifies the process of launching strategic ad campaigns at scale. Their platform allows advertisers to choose between self-service options or managed services, ensuring flexibility in campaign management. The company has built strong relationships with major DSPs and networks, which enables them to offer high-quality ad inventory. Native Ads has also received $4 million in funding, reflecting investor confidence in their business model and growth trajectory. Their commitment to transparency and performance metrics further solidifies their position in the digital advertising industry.

13. True North Inc.

• Website: truenorthinc.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 93%, Philippines 7%
• Founded year: 1994
• Headcount: 51-200
• LinkedIn: true-north

True North Inc. is an independent advertising agency based in New York City, with additional offices in San Francisco and New Jersey. Founded in 1994, the agency has built a reputation for creating integrated marketing campaigns tailored to the unique needs of businesses and organizations. Their service offerings include digital marketing, media planning, and comprehensive advertising campaigns. True North Inc. focuses on helping clients effectively communicate their brand messages and engage with target audiences. The agency has worked across various sectors, demonstrating their ability to adapt and provide customized solutions. Their commitment to collaboration and a strong company culture has contributed to their longevity in the industry, with a dedicated team of professionals who prioritize client success. True North Inc. has also received multiple awards for their work, showcasing their impact and recognition in the advertising field.

14. KEA Advertising, Inc

• Website: keaadvertising.com
• Ownership type: Private
• Headquarters: Valley Cottage, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1995
• Headcount: 11-50
• LinkedIn: kea-advertising

KEA Advertising, Inc. is a full-service advertising agency based in Valley Cottage, New York, with a history spanning over 27 years. Founded in 1995, the agency has built a reputation for providing strategic marketing solutions that blend traditional and digital advertising. Their services include creative development, media buying, web development, and a range of digital marketing tactics. KEA Advertising primarily serves clients in the automotive, ecommerce, healthcare, and retail sectors, emphasizing measurable outcomes and effective budget management. The agency prides itself on its ability to navigate the complexities of digital marketing, leveraging data and technology to enhance client campaigns. With a team of experienced professionals, KEA Advertising has maintained a high client retention rate, indicating their effectiveness in delivering results that meet client expectations.

15. Verve

• Website: verve.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: Germany 46%, United States (USA) 19%, India 15%, Other 20%
• Latest funding: January 2020
• Founded year: 2020
• Headcount: 201-500
• LinkedIn: vervemobile

Verve, founded in 2020 and based in New York, is an advertising agency that specializes in digital marketing solutions. With a workforce of approximately 472 employees, the company offers a range of services designed to help advertisers effectively reach their target audiences. Their offerings include demand-side platforms, contextual targeting, and mobile user acquisition strategies. Verve's clients primarily consist of businesses in the advertising sector seeking to enhance their marketing strategies. The company has made significant strides in the industry, particularly with its innovative approach to ID-less campaigns and contextual advertising through its Moments.AI technology. This solution allows for real-time targeting based on web page signals, ensuring that ads are placed in relevant contexts. Verve's recent acquisition of Jun Group further strengthens its capabilities in mobile advertising and connected TV, showcasing its commitment to staying at the forefront of digital marketing trends.

16. Ogilvy

• Website: ogilvy.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: India 20%, United States (USA) 16%, China 14%, Other 50%
• Founded year: 1972
• Headcount: 10001+
• LinkedIn: ogilvy

Ogilvy is an advertising, marketing, and public relations agency based in New York City, founded in 1972. With over 11,000 employees worldwide, the company provides a wide range of services, including advertising, brand development, public relations, and consulting. Ogilvy has a significant global presence, with offices in key markets such as India, China, and the United Kingdom. The agency is known for its innovative approach to brand communication, helping clients enhance their market presence through strategic digital campaigns. Their work spans various industries, and they have collaborated with numerous high-profile clients, creating memorable campaigns that resonate with audiences. Ogilvy's commitment to understanding consumer behavior and market trends positions them as a relevant player in the digital advertising space.

17. Advertising.com

• Website: advertising.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 44%, India 31%, Nigeria 13%, Other 13%
• Latest funding: May 2007
• Founded year: 1998
• Headcount: 11-50
• LinkedIn: advertising-com

Advertising.com, part of Yahoo Advertising, is a digital advertising agency based in New York City. Founded in 1998, the company specializes in providing a variety of advertising solutions tailored to meet the needs of businesses across different sectors. Their offerings include the Yahoo Demand Side Platform (DSP), which allows advertisers to manage their ad campaigns across multiple channels efficiently. Advertising.com emphasizes data-driven marketing strategies, leveraging first-party data to enhance audience targeting and engagement. The company also focuses on identity solutions, which are increasingly important in a cookieless advertising environment. With a workforce distributed across the United States, India, Nigeria, and Indonesia, Advertising.com demonstrates a global reach and capability to serve clients effectively. Their case studies showcase successful collaborations with notable brands, further highlighting their impact in the digital advertising space.

18. R/ga

• Website: rga.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 39%, Argentina 17%, Australia 10%, Other 34%
• Founded year: 1977
• Headcount: 1001-5000
• LinkedIn: r-ga

R/GA is a consulting and advertising agency based in New York, specializing in digital design and brand innovation. Founded in 1977, the company has evolved to meet the demands of the digital age, offering services that include brand design, product experience design, and marketing consulting. R/GA collaborates with clients across various industries, helping them enhance their digital presence and customer engagement. Their approach integrates technology with creativity, allowing them to design cohesive brand experiences that resonate with consumers. R/GA also has specialized capabilities in areas such as health, AI, and commerce, further broadening their impact in the digital advertising sector. With a global workforce, R/GA continues to innovate and adapt, making them a significant player in the industry.

19. Aki Technologies

• Website: a.ki
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Founded year: 2015
• Headcount: 201-500
• LinkedIn: aki-technologies

Aki Technologies, based in New York City, is an advertising agency that specializes in personalized digital advertising solutions. Founded in 2015, the company has developed innovative products such as Aki Moments and CTV ONE, which help brands and retailers connect with consumers at pivotal moments. Aki's approach is rooted in data-driven insights, allowing them to tailor advertising strategies that resonate with target audiences. Their client portfolio spans various industries, including automotive, consumer packaged goods, and health media, showcasing their adaptability and expertise. Aki has received recognition for its technology and creative solutions, winning multiple industry awards since 2021. As part of Inmar Intelligence's media division, Aki continues to enhance its offerings, providing clients with integrated data sets and a comprehensive digital media product suite.

20. Teads

• Website: teads.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: France 23%, United States (USA) 15%, United Kingdom (UK) 10%, Other 51%
• Latest funding: $1.0B, August 2024
• Founded year: 2005
• Headcount: 1001-5000
• LinkedIn: teads-

Teads is an advertising technology company based in New York, specializing in digital advertising solutions. Founded in 2005, the company has grown to employ over 1,700 individuals across various locations, including France, the United States, and the United Kingdom. Teads offers a range of services aimed at enhancing advertising efforts, such as automatic ad positioning and detailed performance reporting. Their platform allows businesses to manage and optimize campaigns effectively, catering primarily to clients in the advertising and marketing sectors. Recently, Teads secured $1 billion in funding, underscoring its growth trajectory and commitment to innovation in the digital advertising space.

21. Crowley Webb

• Website: crowleywebb.com
• Ownership type: Private
• Headquarters: Buffalo, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1986
• Headcount: 51-200
• LinkedIn: crowley-webb-and-associates

Crowley Webb is an advertising agency based in Buffalo, New York, founded in 1986. With a team of approximately 90 employees, the agency specializes in marketing and communications services tailored to enhance brand visibility and audience engagement. Their offerings include brand development, media strategy, content creation, public relations, and digital marketing solutions. Crowley Webb has worked with a variety of clients, including notable names in finance, healthcare, and consumer goods, demonstrating their ability to serve different sectors effectively. The agency is also a member of AMIN Worldwide, which allows them to collaborate with other independent marketing firms globally. Their commitment to community service is evident through their Chroma initiative, which provides marketing support to local minority-owned businesses, reflecting their dedication to social responsibility in addition to their commercial objectives.

22. Ddb

• Website: ddb.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 32%, Colombia 8%, Spain 7%, Other 53%
• Founded year: 1949
• Headcount: 5001-10000
• LinkedIn: ddb

DDB Worldwide Communications Group LLC, based in New York, is a prominent advertising agency that specializes in marketing communications. With a workforce of over 8,000 employees, DDB operates globally, providing creative advertising campaigns and strategic consulting services to a wide range of clients. The agency emphasizes the power of creativity, believing it to be a crucial driver of business success. DDB's approach centers on understanding human emotions, which they leverage to influence consumer behavior and enhance brand engagement. Their portfolio includes campaigns for major brands such as Volkswagen, Pepsi, and Disney, reflecting their capability to deliver compelling narratives that connect with audiences. DDB's leadership team is composed of experienced professionals who guide the agency's strategic direction, ensuring it remains relevant in the fast-evolving digital advertising landscape.

Digital Advertising Insights: Key Companies in New York

Company	Headquarter	Size	Founded	Ownership
AppNexus	New York, New York, United States (USA)	1001-5000	2007	Corporate
Xandr	New York, New York, United States (USA)	1001-5000	2006	Corporate
Razorfish	New York, New York, United States (USA)	1001-5000	1995	Corporate
UM Worldwide	New York, New York, United States (USA)	1001-5000	2009	Private
Ruckus Marketing	New York, New York, United States (USA)	11-50	2005	Private
Flashtalking (Merged with Innovid)	New York, New York, United States (USA)	201-500	2001	Corporate
Kargo	New York, New York, United States (USA)	201-500	2003	Private
GroundTruth	New York, New York, United States (USA)	201-500	2009	Private
Undertone by Perion	New York, New York, United States (USA)	201-500	2002	Corporate
Townsquare Ignite	New York, New York, United States (USA)	10001+	2010	Private
LocaliQ	New York, New York, United States (USA)	1001-5000	2004	Family Owned
Native Ads, Inc.	New York, New York, United States (USA)	11-50	2014	Private
True North Inc.	New York, New York, United States (USA)	51-200	1994	Private
KEA Advertising, Inc	Valley Cottage, New York, United States (USA)	11-50	1995	Private
Verve	New York, New York, United States (USA)	201-500	2020	Corporate
Ogilvy	New York, New York, United States (USA)	10001+	1972	Private
Advertising.com	New York, New York, United States (USA)	11-50	1998	Corporate
R/ga	New York, New York, United States (USA)	1001-5000	1977	Private
Aki Technologies	New York, New York, United States (USA)	201-500	2015	Private
Teads	New York, New York, United States (USA)	1001-5000	2005	Corporate
Crowley Webb	Buffalo, New York, United States (USA)	51-200	1986	Private
Ddb	New York, New York, United States (USA)	5001-10000	1949	Private

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