Sports marketing companies in Massachusetts play a crucial role in connecting brands with sports enthusiasts. They offer services that range from athlete representation to event management and analytics. Firms in this industry cater to both professional athletes and college level sports programs, enhancing brand visibility through strategic partnerships. This sector is evolving as digital marketing becomes increasingly important, pushing companies to leverage data and analytics to refine their strategies. Additionally, social media engagement and influencer collaborations have created new opportunities, making sports marketing a dynamic field that adapts to changing consumer behaviors.


The companies listed vary in size from small teams to large organizations, with many headquartered in Boston and its suburbs. Founded between 1983 and 2018, each company has found its niche, specializing in sectors such as analytics, event management, or athlete endorsements. With services tailored to the sports industry, they play integral roles in shaping athlete brands and enhancing fan engagement, resulting in a substantial impact on both local and global markets.


Continue reading to explore top sports marketing companies in Massachusetts.


Top 21 Sports Marketing Companies in Massachusetts


1. Jabez

  • Website: jabezmarketinggroup.com
  • Ownership type: Private
  • Headquarters: Scituate, Massachusetts, United States (USA)
  • Employee distribution: Italy 50%, United States (USA) 50%
  • Founded year: 2001
  • Headcount: 1-10
  • LinkedIn: jabez

Jabez Marketing Group, founded in 2001 and based in Scituate, Massachusetts, is a private sports marketing agency that specializes in athlete brand management and endorsement opportunities. The company is dedicated to enhancing the off-field brands of professional athletes, primarily in the NFL, through tailored marketing strategies and expert negotiation skills. Jabez prides itself on building personal relationships with its clients, emphasizing integrity, character, and loyalty. With a team that has over 22 years of experience, Jabez has cultivated relationships with more than 500 companies and advertising agencies, facilitating valuable endorsement and brand partnership opportunities for its clients. The agency's focus on athlete representation and brand development underscores its relevance in the sports marketing industry.


2. Fenway Sports Management (FSM)

  • Website: fenwaysportsmanagement.com
  • Ownership type: Corporate
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: April 2024
  • Founded year: 2004
  • Headcount: 51-200
  • LinkedIn: fenway-sports-management

Fenway Sports Management (FSM) is a sports management and marketing consultancy based in Boston, Massachusetts, founded in 2004. The company specializes in driving commercial growth for sports teams and venues, providing sponsorship sales expertise and strategic consulting to enhance brand partnerships. FSM serves a prestigious portfolio of clients, including the Boston Red Sox, Liverpool Football Club, and the Pittsburgh Penguins. Their role as the sponsorship sales arm for the Red Sox has solidified the team's partnerships business as one of the most successful in Major League Baseball. Additionally, FSM has played a crucial role in helping Liverpool Football Club tap into the U.S. market, developing global partnerships with major brands. The company also evaluates opportunities for strategic acquisitions within the sports sector, further extending its influence and capabilities in the industry.


3. Fenway Sports Group

  • Website: fenwaysportsgroup.com
  • Ownership type: Private Equity
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 60%, United Kingdom (UK) 40%
  • Latest funding: $735.0M, March 2021
  • Founded year: 2001
  • Headcount: 11-50
  • LinkedIn: fenway-sports-group-l.p.

Fenway Sports Group (FSG) is a private equity firm based in Boston, Massachusetts, founded in 2001. The company is known for its ownership of iconic sports franchises, including the Boston Red Sox, Liverpool Football Club, and the Pittsburgh Penguins. FSG operates with a philosophy of stewardship, aiming to preserve and enhance the organizations it acquires. The firm has made strategic investments in sports and entertainment, focusing on innovative approaches to fan engagement and sponsorship. FSG also manages real estate associated with its sports properties, further diversifying its portfolio. In 2021, FSG secured significant funding, amounting to $735 million, which reflects investor confidence in its business model and growth potential. The company actively participates in community initiatives, contributing over $100 million through its charitable foundations, which strengthens its ties to the communities it serves.


4. Esportudo

  • Website: esportudo.com
  • Ownership type: Venture Capital
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: Brazil 85%, United States (USA) 15%
  • Latest funding: Seed, $1.6M, January 2022
  • Founded year: 2017
  • Headcount: 51-200
  • LinkedIn: esportudo

Esportudo, founded in 2017 and based in Boston, Massachusetts, is a digital marketing agency focused on sports and entertainment content. The company was established by Marcos Araújo, who aimed to enhance the consumption experience of sports content, particularly in Brazil. Esportudo has developed a strong reputation for crafting compelling narratives that resonate with sports fans. Their offerings include content creation, event management, and influencer marketing, which are tailored to engage both businesses and consumers in the sports sector. The agency operates several brands, such as Endzone, Camisa 23, and Goleada, which cater to specific sports audiences. Esportudo has also secured $1.6 million in seed funding, reflecting its growth potential and the interest of investors in its innovative approach to sports marketing.


5. Blue Sky Sports & Entertainment, LLC


Blue Sky Sports & Entertainment, LLC, based in Norwell, Massachusetts, is a sports marketing agency founded in 2003. The company focuses on athlete appearances, endorsements, and event management, serving corporate clients and organizations that aim to elevate their events with notable talent. With a team of around 19 employees, Blue Sky has carved out a niche in the sports marketing and entertainment sectors. They have negotiated over $50 million in endorsement deals, showcasing their expertise in maximizing the benefits of athlete endorsements. Their services include talent procurement, event management, and consulting, all tailored to meet the specific needs of their clients. The company has also adapted to changing market conditions by producing virtual events, demonstrating their ability to innovate and remain relevant in the industry.


6. Tracs

  • Website: tracs.net
  • Ownership type: Private
  • Headquarters: Watertown, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1983
  • Headcount: 11-50
  • LinkedIn: tracs

Tracs, Inc. is a sports marketing firm based in Watertown, Massachusetts, founded in 1983. With a team of 31 employees, Tracs specializes in creating branded engagements and managing events for various organizations. Their services span strategic insights, design, activation, management, and measurement, all aimed at enhancing marketing efforts through sports-related experiences. Over the years, Tracs has worked with a variety of partners, including Sanofi, State Street, and Novo Nordisk, to execute events that resonate on both local and global scales. Their portfolio includes case studies that illustrate their capability to transform ordinary events into memorable experiences, demonstrating their expertise in the field. Tracs is dedicated to fostering connections between brands and individuals, emphasizing health and community engagement through sports.


7. Sports Innovation Lab

  • Website: sportsilab.com
  • Ownership type: Venture Capital
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: $2.2M, January 2024
  • Founded year: 2017
  • Headcount: 11-50
  • LinkedIn: sports-innovation-lab

Sports Innovation Lab, founded in 2017 and based in Boston, Massachusetts, is a data analytics and consulting firm dedicated to the sports and entertainment industry. The company specializes in fan intelligence, offering insights into consumer behavior and market trends through their proprietary data services. They provide a range of products, including premium reports and strategic advisory services, aimed at helping sports teams and brands improve fan engagement and marketing effectiveness. Their client roster includes notable sports organizations, such as the WNBA and various professional teams, showcasing their capability to influence marketing strategies in the sports sector. Recently, they secured over $2 million in funding, reflecting investor confidence in their innovative approach to sports data analytics. Their commitment to understanding and leveraging fan data positions them as a significant player in the sports marketing arena.


8. Seamans Media, Inc.

  • Website: seamansmedia.com
  • Ownership type: Private
  • Headquarters: Milton, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1995
  • Headcount: 11-50
  • LinkedIn: seamans-media-inc.

Seamans Media, Inc., founded in 1995 and based in Milton, Massachusetts, is a sports media company that specializes in amateur athletics. The company operates a multimedia portfolio that includes seven brands focused on various sports such as baseball, basketball, hockey, lacrosse, skiing, and soccer. They produce award-winning content across digital, broadcast, podcast, and print platforms, including Emmy-nominated television shows that air on the New England Sports Network (NESN). Seamans Media aims to inspire and inform amateur athletes and their supporters by sharing compelling stories and insightful advice to aid in their development. Their audience consists of student-athletes, families, and organizations within the sports industry, making them a valuable player in the sports marketing space. They also provide advertising opportunities that allow brands to connect with a niche community of passionate sports fans.


9. Orr

  • Website: orr4hockey.com
  • Ownership type: Private
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2002
  • Headcount: 1-10
  • LinkedIn: orr-hockey-group

Orr, founded in 2002 by hockey legend Bobby Orr and partners, is a sports management agency based in Boston, Massachusetts. The firm specializes in representing hockey players, offering a comprehensive suite of services designed to support athletes both on and off the ice. Their offerings include contract negotiations, which have established them as a respected entity in securing favorable deals for their clients. Additionally, Orr provides tailored player development programs that focus on skill enhancement, strength and conditioning, and emotional support, ensuring that athletes can navigate the pressures of professional sports. The agency has built a strong reputation for its player-first approach, emphasizing the importance of personal growth and career longevity. With a roster that includes notable NHL players, Orr plays a significant role in shaping the careers of its clients, making it a key player in the sports marketing industry, particularly in the hockey sector.


10. KAGR (Kraft Analytics Group)

  • Website: kagr.com
  • Ownership type: Private
  • Headquarters: Foxborough, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: June 2021
  • Founded year: 2016
  • Headcount: 51-200
  • LinkedIn: kraft-analytics-group

Kraft Analytics Group (KAGR) is a consulting firm based in Foxborough, Massachusetts, specializing in advanced analytics and strategic marketing tailored for the sports and entertainment industry. Founded in 2016, KAGR has quickly established itself as a key player by offering services that include data management, predictive analytics, and strategic consulting. The company leverages its proprietary technology platform to assist clients in navigating the complexities of data, enabling them to make informed decisions that enhance revenue streams. KAGR's team boasts over 15 years of experience, and they have collaborated with various organizations across major U.S. sports leagues and college athletics. Their approach focuses on transforming data into actionable insights, helping clients improve customer engagement and optimize business operations. KAGR's commitment to fostering a data-driven culture in sports and entertainment underscores its relevance in the industry.


11. Tcaa

  • Website: tcaausa.com
  • Ownership type: Private
  • Headquarters: Norwood, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1989
  • Headcount: 11-50
  • LinkedIn: tcaa

TCAA, based in Norwood, Massachusetts, is an independent advertising agency founded in 1989. With a workforce of 11-50 employees, the agency specializes in media planning, media buying, and digital media services. TCAA has carved out a niche in sports marketing, particularly in sports sponsorship negotiation. They have successfully negotiated sponsorships with prominent teams across various leagues, including the NFL, MLB, NHL, and NCAA. Their strategy focuses on maximizing the media value of sponsorships, ensuring that clients achieve a tangible return on investment. TCAA's commitment to client satisfaction is reflected in their remarkable 100% client retention rate over more than two decades of operation. The agency operates without external funding, relying on its expertise and reputation to attract and retain clients.


12. 3STEP Sports

  • Website: threestep.com
  • Ownership type: Private Equity
  • Headquarters: Woburn, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: January 2019
  • Founded year: 2016
  • Headcount: 1001-5000
  • LinkedIn: 3-step-sports-llc

3STEP Sports, founded in 2016 and based in Woburn, Massachusetts, operates as a youth sports organization that impacts over 1.1 million participants annually across various sports. The company manages more than 2,500 events each year and collaborates with 143 brands, providing services that include event management, coaching, apparel, and media content. Their innovative platform not only enhances the experience for young athletes but also offers recruitment services, making them a vital resource for families and athletes alike. 3STEP Sports has established a strong presence in the industry through strategic acquisitions, such as One Day Shootouts and EDP Soccer, and partnerships with organizations like Next Level Lacrosse. They also produce a significant amount of media content, including videos and podcasts, which are utilized for athlete recruitment and mainstream media broadcasts, including collaborations with ESPN.


13. Jack Morton Worldwide

  • Website: jackmorton.com
  • Ownership type: Family Owned
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 66%, United Kingdom (UK) 16%, Singapore 6%, Other 12%
  • Founded year: 1939
  • Headcount: 501-1000
  • LinkedIn: jack-morton-worldwide

Jack Morton Worldwide is an experiential marketing agency based in Boston, Massachusetts, with a rich history dating back to 1939. The company specializes in creating impactful brand experiences that engage audiences across various platforms. Their services include event marketing, sponsorship activation, and digital experiences, all aimed at enhancing brand presence and fostering customer relationships. Jack Morton has worked with a wide array of clients, including notable brands in the sports industry, executing thousands of sponsorship activations each year. Their expertise in sponsorship marketing is highlighted through their dedicated consultancy, Jack 39, which helps brands navigate the complexities of sports sponsorships. With a global presence and a commitment to innovation, Jack Morton continues to shape the way brands connect with consumers in the sports sector.


14. Shadow Lion

  • Website: shadowlion.com
  • Ownership type: Private
  • Headquarters: Newton, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2017
  • Headcount: 11-50
  • LinkedIn: shadow-lion

Shadow Lion is a creative studio based in Newton, Massachusetts, founded in 2017. The company specializes in storytelling and media production, offering a range of services that include creative strategy, content development, and production tailored for athletes, brands, and agencies. With a team of 34 employees, Shadow Lion prides itself on its in-house capabilities, allowing for efficient and high-quality content delivery. They have worked on various projects, including documentaries and series that highlight the journeys of athletes and sports teams. Notable works include 'Tom vs Time,' an Emmy-winning docuseries featuring Tom Brady, and 'All In,' a real-time docuseries following the Boston Celtics during their 2024 championship run. Their approach emphasizes authenticity and emotional connection, making them a significant player in the sports marketing industry.


15. Gameface Media

  • Website: gamefacemedia.com
  • Ownership type: Venture Capital
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: Series E-K, $1.0M, January 2018
  • Founded year: 2013
  • Headcount: 11-50
  • LinkedIn: gameface-media

Gameface Media, founded in 2013 and based in Boston, Massachusetts, is a digital content provider that specializes in photography services tailored for amateur athletes. The company has made a significant impact in the sports marketing industry by offering free professional event photos, which athletes can share to celebrate their achievements. This model not only benefits the athletes but also provides brands with a platform to connect with a targeted audience. Gameface Media collaborates with various brands and event organizers, enhancing visibility for both parties. They have published over 50 million free, downloadable photos for more than 6 million athletes, showcasing their extensive reach. The company has also received funding, with a notable Series E-K round in January 2018, amounting to $1 million. This financial backing supports their growth and innovation in the sports marketing field.


16. ASICS Digital

  • Website: asicsdigital.com
  • Ownership type: Private
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 75%, Netherlands 21%, Other 4%
  • Founded year: 2016
  • Headcount: 51-200
  • LinkedIn: asics-digital

ASICS Digital, founded in 2016 and based in Boston, Massachusetts, is a private company with a workforce of around 162 employees. As the digital arm of ASICS, it focuses on enhancing the fitness experience through innovative products and services. The company emphasizes customer engagement through its marketing efforts, which aim to inspire people to embrace movement and sport. Their teams work on various aspects, including design, marketing, insights, and analytics, to create a seamless experience for fitness enthusiasts. ASICS Digital is committed to understanding customer needs and delivering solutions that resonate with their audience, making them a relevant player in the sports marketing industry.


17. Playeasy.com

  • Website: playeasy.com
  • Ownership type: Venture Capital
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: Seed, $120,000, June 2019
  • Founded year: 2018
  • Headcount: 1-10
  • LinkedIn: playeasysports

Playeasy.com, founded in 2018 and based in Boston, Massachusetts, operates as a digital platform designed to connect sports event organizers, destinations, and facilities. The company aims to simplify the planning and promotion of sporting events by providing a range of services, including event registration, ticket sales, and hotel bookings. With a focus on the sports and tourism sectors, Playeasy facilitates communication and collaboration among various stakeholders in the sports community. The platform has garnered attention for its innovative approach to event marketing, particularly through features like event microsites and advanced analytics. Playeasy has also received seed funding of $120,000 in June 2019, which has likely supported its growth and development in the competitive sports marketing industry.


18. Franklin Retail Solutions

  • Website: franklinretail.com
  • Ownership type: Private
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1998
  • Headcount: 51-200
  • LinkedIn: franklin-retail-solutions

Franklin Retail Solutions, based in Boston, Massachusetts, is a retail solutions provider founded in 1998. The company specializes in merchandising and inventory management tailored for brands in the sports, outdoor, health, and active lifestyle sectors. With a team of trained merchandising professionals, Franklin Retail Solutions focuses on enhancing brand visibility and sales through effective marketing strategies. They train store associates, manage inventory, and execute visual merchandising to bring marketing visions to life. Their clientele includes both established market leaders and emerging brands, indicating their capability to cater to a range of business needs. The company operates a network of over 500 field specialists who implement retail marketing and merchandising programs across the United States, ensuring a broad reach and impact in the industry.


19. TruMedia

  • Website: trumedianetworks.com
  • Ownership type: Private
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2008
  • Headcount: 11-50
  • LinkedIn: trumedia-networks-inc

TruMedia, founded in 2008 and based in Boston, Massachusetts, is a private sports analytics firm that provides advanced analytics solutions tailored for various sports, including baseball, football, soccer, softball, cricket, and basketball. With a team of 11-50 employees, TruMedia focuses on delivering data visualization tools, video scouting, and custom reports. Their clientele includes over 300 teams and several media organizations, which utilize their platforms to analyze strengths, weaknesses, and tendencies of opponents, as well as to enhance talent recruitment and scouting processes. TruMedia's products have been adopted by numerous professional teams, including MLB clubs and NCAA programs, indicating their relevance and impact in the sports analytics industry. The company operates without reported funding, relying on its innovative solutions to drive growth and client engagement.


20. The Tournament (TBT/TST)


The Tournament (TBT/TST), based in Boston, Massachusetts, is a private sports tournament organizer founded in 2010. The company is known for hosting high-stakes basketball and soccer events, creating competitive opportunities for players and engaging experiences for fans. TBT features a unique format that includes the Elam Ending, a rule change designed to enhance the excitement of game finishes. This innovative approach has not only attracted players but has also caught the attention of sports enthusiasts and media alike. The organization operates a merchandise store, offering fans a chance to purchase team apparel and collectibles, further solidifying their brand presence. TBT has established partnerships with notable companies, including PUMA and Zelle, which underscores their commitment to marketing and sponsorship in the sports industry. With a dedicated team and a growing fan base, The Tournament continues to make its mark in the sports event landscape.


21. Cgpr

  • Website: cgprpublicrelations.com
  • Ownership type: Corporate
  • Headquarters: Marblehead, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: February 2020
  • Founded year: 1993
  • Headcount: 1-10
  • LinkedIn: cgpr

Cgpr, founded in 1993 and based in Marblehead, Massachusetts, is a marketing agency that specializes in integrated marketing and communications services tailored for consumer active lifestyle brands. With a small team of around 29 employees, they pride themselves on their personalized approach, ensuring that clients receive direct attention from senior leadership. Their services include public relations strategies, influencer programs, content marketing, and crisis communication counsel. The agency has built a strong reputation by partnering with established brands in the outdoor and fashion industries, helping them enhance visibility and achieve business objectives. Notable clients include Adidas Outdoor, LOWA, and Keen Footwear, showcasing their expertise in managing brand narratives and media relations. Their commitment to understanding client needs and industry dynamics has resulted in long-term partnerships and successful marketing initiatives.



Sports Marketing Insights: Key Companies in Massachusetts


CompanyHeadquarterSizeFoundedOwnership
JabezScituate, Massachusetts, United States (USA)1-102001Private
Fenway Sports Management (FSM)Boston, Massachusetts, United States (USA)51-2002004Corporate
Fenway Sports GroupBoston, Massachusetts, United States (USA)11-502001Private Equity
EsportudoBoston, Massachusetts, United States (USA)51-2002017Venture Capital
Blue Sky Sports & Entertainment, LLCNorwell, Massachusetts, United States (USA)1-102003Private
TracsWatertown, Massachusetts, United States (USA)11-501983Private
Sports Innovation LabBoston, Massachusetts, United States (USA)11-502017Venture Capital
Seamans Media, Inc.Milton, Massachusetts, United States (USA)11-501995Private
OrrBoston, Massachusetts, United States (USA)1-102002Private
KAGR (Kraft Analytics Group)Foxborough, Massachusetts, United States (USA)51-2002016Private
TcaaNorwood, Massachusetts, United States (USA)11-501989Private
3STEP SportsWoburn, Massachusetts, United States (USA)1001-50002016Private Equity
Jack Morton WorldwideBoston, Massachusetts, United States (USA)501-10001939Family Owned
Shadow LionNewton, Massachusetts, United States (USA)11-502017Private
Gameface MediaBoston, Massachusetts, United States (USA)11-502013Venture Capital
ASICS DigitalBoston, Massachusetts, United States (USA)51-2002016Private
Playeasy.comBoston, Massachusetts, United States (USA)1-102018Venture Capital
Franklin Retail SolutionsBoston, Massachusetts, United States (USA)51-2001998Private
TruMediaBoston, Massachusetts, United States (USA)11-502008Private
The Tournament (TBT/TST)Boston, Massachusetts, United States (USA)11-502010Private
CgprMarblehead, Massachusetts, United States (USA)1-101993Corporate


Want to Find More Sports Marketing Companies?

If you want to find more companies that provide athlete representation, event management, and marketing analytics services you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.

With Inven you'll also get to know the company's:

  • Detailed Ownership: Who owns the company? Is it a public or private company? What is the ownership structure?
  • Contact data: Who are the founders and CEO's? What are their emails and phone numbers?
  • Financials: How do these companies perform financially? What are their revenues and profit margins?

...and a lot more!