The market research industry in Colorado is vital for companies seeking robust consumer insights and actionable intelligence. This sector includes firms that specialize in qualitative, quantitative, and mobile research solutions, serving clients across various sectors like healthcare, consumer products, and finance. The industry is rapidly evolving due to technological advances, enabling faster data collection and analysis. These trends shape both the methodologies employed and the delivery of insights to clients. As businesses increasingly rely on data to inform decisions, the relevance and importance of effective market research will continue to grow.

The companies listed here thrive in Colorado's market research sector, showing varying sizes from small teams to firms with over 200 employees. Based primarily in urban hubs like Denver and Boulder, these companies have been established at different times since the late 1980s to 2015. They specialize in areas such as brand insights, mobile surveys, consumer behavior analysis, and polling services. Each company offers unique methodologies and solutions tailored to help clients navigate their business challenges in today’s competitive landscape.

Continue reading to learn more about top market research companies in Colorado.

Top 21 Market Research Companies in Colorado

1. ROI Rocket

• Website: roirocket.com
• Ownership type: Private
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 98%, Bulgaria 2%
• Founded year: 2007
• Headcount: 51-200
• LinkedIn: roirocket-com-llc

ROI Rocket, founded in 2007 and based in Denver, Colorado, is a market research firm that specializes in both qualitative and quantitative research solutions. With a team of experienced researchers averaging over twenty-five years in the industry, ROI Rocket has built a reputation for delivering high-quality data and insights. The firm serves a wide range of clients across various sectors, including consumer products and healthcare. Their services include market segmentation, NPS benchmarking, and in-home product testing, all designed to help clients make informed decisions. ROI Rocket has developed proprietary access to millions of verified consumers and business leaders, ensuring the quality and reliability of their research. The company has successfully supported over 2,000 clients globally, showcasing their extensive experience and commitment to excellence in market research.

2. GeoPoll

• Website: geopoll.com
• Ownership type: Private
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: Kenya 60%, United States (USA) 10%, Nigeria 5%, Other 25%
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: geopoll

GeoPoll, founded in 2010 and based in Denver, Colorado, is a market research company that specializes in mobile surveys and data collection services. The company operates in over 120 countries, providing critical insights to international development organizations, global brands, and local NGOs. GeoPoll leverages technology and a network of trained interviewers to deliver high-quality data quickly, enabling clients to make informed decisions. With a significant presence in Africa, particularly in Kenya, where 60% of its workforce is located, GeoPoll has established itself as a key player in mobile research. The company has successfully conducted millions of surveys annually, showcasing its ability to adapt to the needs of various clients and sectors. Their innovative approach to data collection, including the use of SMS and mobile applications, allows them to reach hard-to-access populations, further enhancing their relevance in the market research industry.

3. mindsight

• Website: mindsighters.com
• Ownership type: Private
• Headquarters: Broomfield, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: mindsighters

Mindsight, founded in 2012 and based in Broomfield, Colorado, is a market research firm that specializes in consumer and brand insights. With a team of 22 employees, the company operates in key markets including Denver, Los Angeles, and Salt Lake City. Mindsight offers a range of services that include both qualitative and quantitative research, aimed at helping brands understand consumer behavior and refine their market strategies. Their approach is characterized by a commitment to providing clarity and actionable insights, ensuring that clients can effectively utilize the data gathered. Mindsight's focus on custom solutions and their ability to adapt to the specific needs of their clients make them a relevant player in the market research industry.

4. Equation Research

• Website: equationresearch.com
• Ownership type: Private
• Headquarters: Westminster, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2000
• Headcount: 11-50
• LinkedIn: equation-research

Equation Research, founded in 2000 and based in Westminster, Colorado, is a market research agency that specializes in brand strategy and communications. With a team of 22 dedicated professionals, the company operates entirely remotely, allowing them to tap into top talent across the United States. Equation Research focuses on providing data-driven insights to medium and large brands, helping them enhance their market presence. They offer a range of services, including brand equity analysis, communications effectiveness measurement, and concept testing. The firm manages over one million surveys each year through its proprietary surveyLAB platform, which operates in the U.S. and over 40 countries worldwide. Their commitment to data quality is evident in their rigorous quality control processes and their emphasis on understanding client needs to deliver actionable insights. This approach has fostered long-term relationships with clients, many of whom engage in annual scopes of work.

5. Luce Research

• Website: luceresearch.com
• Ownership type: Private
• Headquarters: Colorado Springs, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2006
• Headcount: 201-500
• LinkedIn: luce-research-llc

Luce Research, founded in 2006 and based in Colorado Springs, Colorado, is a private market research firm that focuses on polling and data collection services. With a workforce of approximately 254 employees, the company has established itself as a reliable partner for political campaigns, businesses, and organizations seeking to gain insights into their target audiences. Luce Research employs various methodologies, including online surveys and focus group recruiting, to gather data that informs decision-making processes. Their services extend to voter polls, consumer and market research, and institutional insights, showcasing their ability to cater to a wide range of client needs. The firm prides itself on adhering to ethical standards in research, as evidenced by their compliance with the AAPOR Code of Ethics. Luce Research has not reported any funding, indicating a self-sustaining business model that relies on its operational capabilities and client relationships.

6. Ingather Research & Sensory

• Website: ingatherresearch.com
• Ownership type: Private
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: ingather-research

Ingather Research & Sensory, based in Denver, Colorado, is a market research firm founded in 2008. The company focuses on both qualitative and quantitative research services, connecting clients with consumers and professionals to gather valuable insights. Their offerings include focus groups, recruiting services, and project management, catering to businesses and organizations aiming to understand market trends and consumer behavior. Ingather Research emphasizes a consultative approach, ensuring that they deliver the right respondents for each project. Their commitment to client satisfaction is reflected in their high recommendation rate. The firm has not reported any funding, indicating a self-sustained operation. Ingather Research is actively involved in the market research industry, providing tailored solutions that meet the specific needs of their clients.

7. Centiment

• Website: centiment.co
• Ownership type: Venture Capital
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 85%, Spain 15%
• Latest funding: July 2016
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: centiment

Centiment, based in Denver, Colorado, is a market research company that specializes in providing a comprehensive suite of services designed to help businesses gather insights and make informed decisions. Founded in 2015, Centiment offers audience panels, user-friendly survey tools, and customer experience solutions. Their services cater to a wide range of clients, including marketing directors and IT professionals, who rely on their tools to collect and analyze data effectively. The company prides itself on its ability to connect clients with respondents across various demographics, ensuring that the insights gathered are both relevant and actionable. With a focus on enhancing customer experience and providing research services from survey drafting to data analysis, Centiment positions itself as a valuable partner in the market research industry.

8. RRC Associates

• Website: rrcassociates.com
• Ownership type: Private
• Headquarters: Boulder, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1983
• Headcount: 11-50
• LinkedIn: rrc-associates

RRC Associates, founded in 1983 and based in Boulder, Colorado, is a market research firm that specializes in data analysis and consulting services. The company has carved out a niche in providing tailored research solutions primarily for clients in tourism, parks, and urban planning. Over the years, RRC has worked with a variety of clients, including government agencies, mountain resorts, and urban municipalities, helping them understand visitor behavior and assess economic impacts. Their approach is characterized by a commitment to customized research methodologies, ensuring that each project is designed to meet the specific needs of their clients. RRC Associates has completed over 800 projects across 42 states and Canada, showcasing their extensive experience and expertise in the field. They utilize a range of research tools, including surveys, focus groups, and economic impact analysis, to deliver actionable insights that inform strategic decision-making.

9. Egg Strategy

• Website: eggstrategy.com
• Ownership type: Private
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1995
• Headcount: 51-200
• LinkedIn: egg-strategy

Egg Strategy, founded in 1995 and based in Denver, Colorado, is a consulting firm that specializes in strategy and innovation for consumer packaged goods, health, and lifestyle brands. With a team of approximately 87 employees, Egg Strategy focuses on providing insights that help brands understand consumer behavior and address market challenges. Their services include audience segmentation, brand positioning, and innovation workshops, all aimed at fostering growth and relevance in competitive markets. The firm employs a proprietary process that transforms complex questions into meaningful insights, enabling clients to make informed decisions. Egg Strategy has worked with notable clients such as Johnson & Johnson, Danone, and McCormick, showcasing their capability to deliver impactful research and strategic guidance. They utilize both qualitative and quantitative research methodologies, ensuring a comprehensive understanding of consumer needs and market dynamics. Their commitment to innovation and consumer insight positions them as a significant player in the market research industry.

10. Sterling-Rice Group

• Website: srg.com
• Ownership type: Private
• Headquarters: Boulder, Colorado, United States (USA)
• Employee distribution: United States (USA) 98%, Germany 2%
• Founded year: 1984
• Headcount: 51-200
• LinkedIn: sterling-rice-group

Sterling-Rice Group (SRG), founded in 1984 and based in Boulder, Colorado, is a consulting firm that specializes in strategic insights, brand development, and innovative solutions. With a workforce of around 294 employees, SRG serves a variety of clients, from major brands to startups, helping them tackle market challenges and seize growth opportunities. Their services include comprehensive market research, culinary consulting, and design, making them a multifaceted player in the consulting space. SRG's market research capabilities include trends analyses, demand studies, and customer segmentation, which are crucial for businesses looking to understand their market position and consumer preferences. They also engage in new product development and experience design, showcasing their commitment to innovation. SRG's unique blend of culinary expertise and strategic marketing allows them to offer insights that are not only data-driven but also culturally relevant, enhancing their value proposition in the market research industry.

11. GutCheck - a Toluna Company

• Website: gutcheckit.com
• Ownership type: Corporate
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: October 2022
• Founded year: 2009
• Headcount: 51-200
• LinkedIn: gutcheck

GutCheck - a Toluna Company, based in Denver, Colorado, specializes in agile market research solutions. Founded in 2009, the company has carved out a niche by offering rapid insights that help brands innovate and measure their performance effectively. Their services include exploring target audiences, building products, and tracking brand health. GutCheck's methodology integrates qualitative and quantitative research, ensuring that clients receive comprehensive insights tailored to their specific needs. The recent acquisition by Toluna has further strengthened their position in the market, allowing them to leverage advanced technology and a vast consumer panel. This combination of speed, rigor, and human-centric research makes GutCheck a notable player in the market research industry.

12. MarketOnce

• Website: marketonce.com
• Ownership type: Private
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: marketonce-com

MarketOnce, based in Denver, Colorado, is a private marketing agency founded in 2008. With a workforce of around 35 employees, the company specializes in market research, digital marketing, and direct marketing services. They cater to a variety of clients, including management consulting firms and corporate entities, helping them enhance customer acquisition and retention through tailored strategies. MarketOnce operates under a holding company model, which includes brands like ROI Rocket, eAccountable, and DME Delivers, each focusing on different aspects of marketing and research. Their portfolio showcases a commitment to providing comprehensive market research solutions, evidenced by successful projects such as international surveys and targeted marketing campaigns. MarketOnce has been recognized for its rapid growth, appearing on the Inc. 5000 list for two consecutive years, highlighting its relevance and activity in the marketing and research industry.

13. Corona Insights

• Website: coronainsights.com
• Ownership type: Private
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1999
• Headcount: 11-50
• LinkedIn: corona-insights

Corona Insights is a consulting firm based in Denver, Colorado, that has been operational since 1999. The company specializes in market research, evaluation, and strategy facilitation, providing tailored services to organizations and businesses. Their expertise spans various sectors, with a notable focus on non-profits and educational institutions. Corona Insights employs a collaborative approach, working closely with clients to understand their needs and deliver actionable insights. Their services include scientific surveys, focus groups, and advanced statistical analysis, all designed to help clients leverage data for better decision-making. The firm has completed numerous engagements across the United States, demonstrating their commitment to enhancing the impact of their clients through data-driven strategies.

14. BDS Analytics

• Website: bdsanalytics.com
• Ownership type: Private
• Headquarters: Boulder, Colorado, United States (USA)
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: bds-analytics

BDS Analytics, founded in 2015 and based in Boulder, Colorado, is a private data analytics company that specializes in the cannabis industry. The firm provides a range of analytics solutions designed to assist cannabis brands, retailers, and financial services in navigating the complexities of this evolving market. Their offerings include retail sales tracking, which allows clients to understand what products are selling, where, and at what price. They also provide consumer insights to help businesses understand purchasing behaviors and preferences. Additionally, BDSA offers market forecasts that project future opportunities within the cannabis sector. Their expertise is particularly valuable as the cannabis market continues to expand, and businesses seek to optimize their strategies and operations. BDSA's focus on actionable insights positions them as a key resource for stakeholders looking to thrive in the cannabis space.

15. Precision Sample, LLC

• Website: precisionsample.com
• Ownership type: Corporate
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: February 2025
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: precision-sample-llc

Precision Sample, LLC, based in Denver, Colorado, is a market research firm that specializes in quantitative data collection and sample supply. Established in 2010, the company has developed a proprietary platform called Infinity™, which streamlines project management and enhances the efficiency of data collection. Precision Sample operates extensive online and mobile panels, boasting over 25 million respondents across 29 countries. This global presence allows them to cater to a wide array of industries, providing tailored solutions for both B2C and B2B research needs. Their commitment to quality is underscored by their proprietary Quality Sentinel process, which employs a rigorous 20-step validation system to ensure high-quality responses. The firm has positioned itself as a reliable partner for organizations looking to make informed decisions based on accurate data.

16. Channel Dynamics

• Website: channel-dynamics.com
• Ownership type: Private
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2019
• Headcount: 11-50
• LinkedIn: channeldynamics

Channel Dynamics is a market research firm based in Denver, Colorado, founded in 2019. The company specializes in providing differentiated primary research and market intelligence to institutional investors, including hedge funds and private equity firms. Their services include syndicated research, custom reports, and data analysis, all designed to help clients identify and navigate investment opportunities across various sectors such as healthcare, technology, and consumer goods. The firm prides itself on its rigorous research methodology, which involves extensive interviews and data collection to ensure that their insights are both objective and actionable. With a team of analysts and a network of private company operators, Channel Dynamics aims to deliver timely and relevant information that supports investment decisions. They have established a solid track record of working with top institutional investors, showcasing their ability to provide valuable insights that align with the needs of their clients.

17. Bdsa

• Website: bdsa.com
• Ownership type: Private Equity
• Headquarters: Louisville, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series C, $7.0M, August 2019
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: bds-analytics

BDSA, founded in 2015 and based in Louisville, Colorado, is a data analytics company that specializes in the cannabis industry. The firm provides a range of insights and business intelligence solutions designed to assist cannabis brands, retailers, and financial services in navigating the complexities of this growing market. Their services include retail sales tracking, consumer insights, and market forecasts, which empower clients to make informed decisions. BDSA's analytics help businesses optimize pricing strategies, manage product assortments, and track performance across various states and categories. The company has received significant funding, with a Series C round totaling $7 million in August 2019, indicating investor confidence in their business model and growth potential. BDSA's focus on actionable insights positions it as a key player in the cannabis market research space, catering to a sector that is increasingly reliant on data to drive profitability and strategic growth.

18. SurveyGizmo

• Website: surveygizmo.com
• Ownership type: Private
• Headquarters: Boulder, Colorado, United States (USA)
• Founded year: 2006
• Headcount: 51-200
• LinkedIn: surveygizmo

SurveyGizmo, rebranded as Alchemer, is a survey software provider based in Boulder, Colorado, founded in 2006. The company specializes in tools designed for collecting and analyzing feedback, which are essential for businesses and organizations aiming to enhance customer and employee engagement. Alchemer's solutions are tailored to meet the needs of various sectors, including market research, where they help clients understand audience behaviors and preferences. Their platform supports a wide range of functionalities, from simple surveys to comprehensive feedback programs, making it a valuable resource for market research professionals. Alchemer has also been recognized in the Gartner Magic Quadrant for Voice of the Customer, highlighting its credibility and effectiveness in the industry.

19. Alchemer

• Website: alchemer.com
• Ownership type: Private Equity
• Headquarters: Louisville, Colorado, United States (USA)
• Employee distribution: United States (USA) 98%, Ukraine 2%
• Latest funding: May 2022
• Founded year: 2006
• Headcount: 201-500
• LinkedIn: surveygizmo

Alchemer, founded in 2006 and based in Louisville, Colorado, is a private equity-backed company that specializes in online survey software and customer feedback solutions. With a workforce of around 183 employees, Alchemer operates primarily through a Software as a Service (SaaS) model. The company provides a range of products designed to assist businesses and organizations in collecting, analyzing, and acting on customer feedback. Their clientele spans various sectors, including government, education, and non-profit organizations. Alchemer's platform is designed to facilitate market research by enabling users to create and distribute surveys easily, gather insights, and implement feedback-driven strategies. Their commitment to customer experience and engagement is evident in their offerings, which include advanced analytics and integration capabilities with over 400 business systems. Alchemer has also been recognized in the Gartner Magic Quadrant for Voice of Customer, underscoring its relevance in the market research industry.

20. Trade Solutions Latinoamérica

• Website: grupotradela.com
• Ownership type: Private
• Headquarters: Carracas, Colorado, United States (USA)
• Employee distribution: Venezuela 96%, Brazil 4%
• Founded year: 2007
• Headcount: 201-500
• LinkedIn: trade-solutions

Trade Solutions Latinoamérica, founded in 2007, is a private consulting firm based in Caracas, Venezuela, with a significant presence in Latin America. The company specializes in business intelligence and marketing strategies, primarily serving clients in the retail and consumer goods sectors. With a team of around 78 employees, they leverage their expertise to help businesses optimize their sales processes and enhance customer experiences. Their offerings include qualitative and quantitative research to assess performance at points of sale, as well as data mining to integrate insights from various stakeholders. Trade Solutions also emphasizes innovation strategies and trade marketing solutions, aiming to create memorable shopper experiences. Their proprietary online tools facilitate project development and execution, ensuring that their clients can adapt to the ever-changing market dynamics. The company operates primarily in Venezuela, with a smaller footprint in Brazil, and has established a reputation for delivering tailored solutions that drive market effectiveness.

21. One Touch Intelligence

• Website: onetouchintelligence.com
• Ownership type: Private
• Headquarters: Greenwood, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2005
• Headcount: 11-50
• LinkedIn: one-touch-intelligence

One Touch Intelligence, founded in 2005 and based in Greenwood, Colorado, is a consulting firm that specializes in providing data-driven intelligence specifically for the media and telecommunications sectors. With a team of approximately 29 employees, the company offers a range of services designed to help businesses navigate the complexities of video delivery and telecommunications market trends. Their offerings include detailed market analysis, competitor tracking, and tailored intelligence products that empower organizations to make informed decisions. One Touch Intelligence is recognized for its commitment to delivering actionable insights, which are crucial for companies operating in the fast-evolving digital media economy. Their focus on providing original perspectives and exclusive intelligence allows clients to stay ahead in a competitive landscape.

Market Research Insights: Key Companies in Colorado

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