Top 21 Lead Generation Software Companies
Top 21 Lead Generation Software Companies
The lead generation software industry focuses on tools and platforms that help businesses attract potential clients and nurture leads. These solutions range from CRM systems to automated marketing platforms, tailored for various business sizes and sectors. As digital marketing evolves, companies are integrating more AI and analytics to enhance targeting and engagement. The use of data-driven marketing strategies is becoming standard, allowing firms to optimize their efforts for higher conversion rates. Emerging startups and established players alike are shaping the future of lead generation, emphasizing improvement in user experience and compliance with data regulations.
The listed companies vary in size and specialization, primarily located in the USA and Europe. Founded between 2001 and 2018, these firms cater to small and medium-sized businesses as well as larger enterprises. Their specialties range from marketing automation to CRM and sales engagement platforms, reflecting a shift towards comprehensive solutions. Noteworthy names include Marketo, a corporate subsidiary of Adobe, and ActiveCampaign, a private equity-backed powerhouse known for marketing automation. This blend of established and new companies highlights the dynamic nature of this industry.
Read on to discover the top lead generation software companies.
Top 21 Lead Generation Software Companies
1. Marketo, an Adobe company
- Website: marketo.com
- Ownership type: Corporate
- Headquarters: San Jose, California, United States (USA)
- Latest funding: $4.8B, September 2018
- Founded year: 2006
- Headcount: 1001-5000
- LinkedIn: marketo
Marketo, an Adobe company, is a prominent software provider based in San Jose, California, specializing in marketing automation solutions. Founded in 2006, Marketo has developed a suite of products aimed at helping businesses optimize their marketing efforts and drive revenue growth. Their flagship offerings include Marketo Lead Management, which assists organizations in managing and nurturing leads, and Marketo Sales Insight, which enhances sales effectiveness through data-driven insights. Marketo's solutions are particularly tailored for marketing professionals in mid-sized and enterprise sectors, enabling them to streamline their marketing processes. The company has received substantial funding, totaling $4.75 billion, which underscores its significance and potential in the marketing technology industry. As part of Adobe, Marketo benefits from a robust ecosystem that enhances its capabilities and reach in the market.
2. Pardot
- Website: pardot.com
- Ownership type: Corporate
- Headquarters: Atlanta, Georgia, United States (USA)
- Employee distribution: United States (USA) 92%, India 8%
- Latest funding: $95.5M, October 2012
- Founded year: 2007
- Headcount: 1001-5000
- LinkedIn: pardot
Pardot, a subsidiary of Salesforce, specializes in marketing automation solutions tailored for B2B companies. Founded in 2007 and acquired by Salesforce in 2013, Pardot has evolved into a key component of Salesforce's Marketing Cloud. The platform is designed to streamline marketing processes, enabling businesses to generate high-quality leads and nurture them through automated campaigns. Pardot's features include lead scoring, email marketing, and detailed reporting, which help organizations optimize their marketing strategies. With a strong presence in the marketing automation industry, Pardot continues to support businesses in enhancing customer engagement and driving revenue growth.
3. OptinMonster
- Website: optinmonster.com
- Ownership type: Private
- Headquarters: United States (USA)
- Employee distribution: United States (USA) 73%, South Africa 27%
- Founded year: 2013
- Headcount: 11-50
- LinkedIn: optinmonster
OptinMonster is a private company based in the United States, founded in 2013. It specializes in lead generation software, providing tools that assist businesses in growing their email lists and optimizing website conversions. The company caters to a wide range of clients, including marketing agencies, eCommerce platforms, and small businesses. OptinMonster's offerings include features like A/B testing, exit-intent technology, and real-time behavior automation, which are designed to enhance user engagement and conversion rates. With a user-friendly interface and a library of over 700 templates, the platform allows users to create visually appealing lead capture forms without requiring coding skills. OptinMonster has gained traction in the industry, with claims of optimizing billions of visitor sessions monthly, showcasing its impact on lead generation and conversion optimization.
4. Pipedrive
- Website: pipedrive.com
- Ownership type: Private Equity
- Headquarters: New York, New York, United States (USA)
- Employee distribution: Estonia 50%, Portugal 23%, Germany 6%, Other 21%
- Latest funding: $1.5B, November 2020
- Founded year: 2010
- Headcount: 501-1000
- LinkedIn: pipedrive
Pipedrive, founded in 2010 and headquartered in New York, is a private equity-backed CRM software provider. The company has grown to employ nearly 1,000 people, with a significant portion of its workforce based in Estonia and Portugal. Pipedrive offers a comprehensive sales management tool designed to streamline sales processes for small to medium-sized businesses. Its platform includes features such as lead tracking, email marketing, project management, and advanced sales metrics. Pipedrive operates on a subscription model, providing software as a service (SaaS) to its clients. The company has raised substantial funding, with its last round totaling $1.5 billion in November 2020, indicating strong investor confidence in its business model and growth potential.
5. Leadfeeder
- Website: leadfeeder.com
- Ownership type: Corporate
- Headquarters: Helsinki, Uusimaa, Finland
- Employee distribution: Finland 47%, United States (USA) 16%, Sweden 12%, Other 24%
- Latest funding: June 2022
- Founded year: 2012
- Headcount: 51-200
- LinkedIn: leadfeeder
Leadfeeder, founded in 2012 and based in Helsinki, Finland, is a company that specializes in lead generation software. It focuses on identifying companies that visit users' websites, transforming anonymous traffic into actionable sales leads. The platform is tailored for sales and marketing teams, providing tools for lead qualification and facilitating connections with key decision-makers. Leadfeeder operates on a subscription basis, offering various pricing tiers that scale with the number of identified companies. The company has gained traction in the industry, with over 60,000 users, including salespeople, marketers, and agencies. Their commitment to data quality is evident, as they filter out low-quality traffic and ensure compliance with GDPR, which is crucial for businesses operating in Europe. Leadfeeder's innovative approach to lead generation has positioned it as a notable player in the market, helping organizations optimize their sales processes and improve lead conversion rates.
6. LeadSquared
- Website: leadsquared.com
- Ownership type: Private Equity
- Headquarters: Bengaluru, Karnataka, India
- Employee distribution: India 96%, United States (USA) 2%, Other 1%
- Latest funding: Series C, $152.9M, June 2022
- Founded year: 2011
- Headcount: 1001-5000
- LinkedIn: leadsquared
LeadSquared, founded in 2011 and based in Bengaluru, Karnataka, India, is a private equity-backed CRM software provider. The company focuses on sales execution and marketing automation solutions, catering to a variety of industries including healthcare, education, and financial services. LeadSquared's platform offers tools for lead management, sales process automation, and customer engagement, making it a valuable asset for organizations looking to enhance their sales efficiency. With a workforce of over 1,200 employees, the company has established a significant presence in the market. In June 2022, LeadSquared secured $152.9 million in Series C funding, reflecting its growth trajectory and the increasing demand for its services. The company serves over 2,000 clients globally, showcasing its ability to adapt to different business needs and sectors.
7. Keap
- Website: keap.com
- Ownership type: Corporate
- Headquarters: Chandler, Arizona, United States (USA)
- Employee distribution: United States (USA) 89%, United Kingdom (UK) 5%, Other 5%
- Latest funding: $80.0M, October 2024
- Founded year: 2001
- Headcount: 201-500
- LinkedIn: keap-growing
Keap, founded in 2001 and based in Chandler, Arizona, is a software company that specializes in automation and customer relationship management (CRM) solutions tailored for small businesses. With a workforce of approximately 267 employees, Keap has established itself as a significant player in the small business software market. The company offers a suite of tools that includes marketing automation, lead management, and sales automation, all aimed at enhancing operational efficiency and customer engagement. Keap's solutions are designed to help small businesses automate their processes, thereby saving time and increasing revenue. The company has received substantial funding, with its last reported funding amount being $80 million in October 2024, which underscores its ongoing growth and commitment to innovation in the industry.
8. Act-On Software, Inc.
- Website: act-on.com
- Ownership type: Corporate
- Headquarters: Portland, Oregon, United States (USA)
- Latest funding: $53.2M, January 2025
- Founded year: 2008
- Headcount: 51-200
- LinkedIn: act-on-software-inc.
Act-On Software, Inc., founded in 2008 and based in Portland, Oregon, is a marketing automation company that offers a comprehensive suite of tools aimed at improving customer engagement and optimizing marketing processes. Their platform includes features such as multichannel marketing, analytics, lead scoring, and automated lead generation, which are crucial for businesses seeking to enhance their marketing strategies. Act-On primarily serves industries like financial services and manufacturing, providing tailored solutions that address specific market needs. The company operates on a Software as a Service (SaaS) model, allowing clients to efficiently implement and manage their marketing initiatives. Act-On has recently secured $53.2 million in funding, reflecting strong investor interest and confidence in their capabilities and future growth in the marketing automation sector.
9. ActiveCampaign
- Website: activecampaign.com
- Ownership type: Private Equity
- Headquarters: Chicago, Illinois, United States (USA)
- Employee distribution: United States (USA) 61%, Ireland 14%, Costa Rica 9%, Other 16%
- Latest funding: Series C, $240.0M, April 2021
- Founded year: 2003
- Headcount: 1001-5000
- LinkedIn: activecampaign-inc-
ActiveCampaign, founded in 2003 and based in Chicago, Illinois, is a private equity-backed SaaS company that provides a comprehensive platform for marketing automation, email marketing, and customer relationship management (CRM). With a workforce of over 800 employees, the company serves small to mid-sized businesses across various sectors, helping them streamline their marketing processes and improve customer engagement through automation and analytics. ActiveCampaign has established itself as a significant player in the marketing technology industry, offering tools that enable businesses to create personalized customer experiences. The company has attracted substantial investment, with a recent funding round of $240 million in April 2021, reflecting its growth trajectory and the increasing demand for its services.
10. Seamless.AI
- Website: seamless.ai
- Ownership type: Venture Capital
- Headquarters: Columbus, Ohio, United States (USA)
- Employee distribution: United States (USA) 92%, Senegal 2%, Canada 2%, Other 4%
- Latest funding: Series A, $75.0M, May 2021
- Founded year: 2018
- Headcount: 201-500
- LinkedIn: seamlessai
Seamless.AI, founded in 2018 and based in Columbus, Ohio, is a sales intelligence software company that focuses on B2B lead generation and sales optimization. The company provides a platform that allows sales professionals to access real-time, accurate contact information, which is essential for effective prospecting. Seamless.AI's offerings include features such as data enrichment, buyer intent data, and automation tools that help sales teams build and maintain their pipelines efficiently. With a workforce of approximately 396 employees, the company has garnered attention in the industry, winning accolades such as LinkedIn's Top 50 Startups award multiple times. In May 2021, Seamless.AI secured $75 million in Series A funding, which underscores its growth trajectory and the confidence investors have in its business model. The platform serves various sectors, aiming to enhance sales processes and drive revenue growth for its users.
11. Snov.io
- Website: snov.io
- Ownership type: Private
- Headquarters: New York, New York, United States (USA)
- Employee distribution: Ukraine 76%, Brazil 11%, United States (USA) 7%, Other 5%
- Founded year: 2017
- Headcount: 51-200
- LinkedIn: snovio
Snov.io is a sales automation platform based in New York, founded in 2017. The company specializes in providing tools for lead generation, email outreach, and sales management, catering to businesses aiming to improve their sales efficiency through automation. Snov.io operates primarily on a SaaS model, offering a range of solutions that include an Email Finder, LinkedIn Prospect Finder, and a Sales CRM. The platform is designed to help users generate quality leads, automate outreach, and manage their sales processes effectively. With a workforce of approximately 186 employees, the company has a significant presence in Ukraine, Brazil, and the United States. Snov.io has garnered a user base of over 400,000, indicating its relevance and acceptance in the market. The company emphasizes security and compliance, ensuring that user data is protected and adheres to regulations such as GDPR.
12. Agile CRM by Mantra
- Website: agilecrm.com
- Ownership type: Private
- Headquarters: Dallas, Texas, United States (USA)
- Employee distribution: India 93%, United States (USA) 7%
- Founded year: 2013
- Headcount: 51-200
- LinkedIn: agile-crm
Agile CRM by Mantra, founded in 2013 and based in Dallas, Texas, is a private company that specializes in customer relationship management software. With a workforce of around 104 employees, the company focuses on providing a robust cloud-based platform designed to streamline operations for small to medium-sized businesses. Agile CRM offers a wide array of features, including contact management, lead scoring, email marketing, and project management, all aimed at enhancing customer relationships and improving sales processes. The company has positioned itself as a valuable resource for businesses looking to automate their sales and marketing efforts, thereby increasing efficiency and effectiveness in lead generation. Agile CRM has not reported any funding, indicating a self-sustained growth model that relies on its product offerings and customer base to drive expansion.
13. Lead Forensics
- Website: leadforensics.com
- Ownership type: Private
- Headquarters: London, England, United Kingdom (UK)
- Employee distribution: United Kingdom (UK) 81%, United States (USA) 19%
- Founded year: 2009
- Headcount: 201-500
- LinkedIn: lead-forensics
Lead Forensics, founded in 2009 and based in London, England, is a private company that specializes in B2B lead generation software. The firm focuses on website visitor identification, allowing businesses to uncover the identities of anonymous visitors to their sites. This capability is particularly valuable for B2B companies seeking to enhance customer engagement and conversion rates. Lead Forensics provides tools that deliver insights and analytics, enabling sales and marketing teams to make informed decisions. The company has built a reputation for its extensive database of matched IP addresses, which supports its visitor identification services. With a workforce of 201-500 employees, Lead Forensics has established itself as a significant player in the lead generation sector, catering primarily to B2B clients. Their solutions are designed to drive business growth by maximizing pipeline conversions and improving operational efficiency.
14. BoomTown - Real Estate Platform
- Website: boomtownroi.com
- Ownership type: Private
- Headquarters: Charleston, South Carolina, United States (USA)
- Employee distribution: United States (USA) 100%
- Founded year: 2006
- Headcount: 201-500
- LinkedIn: boomtown---real-estate-web-platform
BoomTown - Real Estate Platform, founded in 2006 and based in Charleston, South Carolina, is a technology company dedicated to the real estate sector. The firm provides a suite of software solutions aimed at helping real estate professionals generate leads, manage customer relationships, and enhance their marketing efforts. Their product offerings include various packages that cater to different business sizes, featuring tools like intelligent CRM, IDX websites, and lead management services. BoomTown's approach is to act as a partner in success, offering coaching and support to ensure that clients can effectively utilize their platform. The company has built a reputation for its commitment to improving the operational efficiency of real estate agents, brokers, and lenders, making it a trusted choice for many in the industry.
15. Leadpages
- Website: leadpages.com
- Ownership type: Corporate
- Headquarters: Minneapolis, Minnesota, United States (USA)
- Employee distribution: United States (USA) 50%, Canada 50%
- Latest funding: March 2020
- Founded year: 2012
- Headcount: 11-50
- LinkedIn: leadpages
Leadpages, founded in 2012 and based in Minneapolis, Minnesota, is a marketing software company that focuses on lead generation and digital marketing solutions. The company offers a robust landing page builder, lead management tools, and marketing consulting services tailored for small business owners and entrepreneurs. With a user-friendly interface and a library of optimized templates, Leadpages enables users to create high-converting landing pages without requiring technical expertise. The platform has been utilized by over 270,000 businesses, showcasing its relevance and impact in the industry. Leadpages also provides expert support and resources, helping users to maximize their marketing efforts and achieve their business goals. The company operates with a team of 11-50 employees and has a balanced employee distribution between the United States and Canada.
16. RD Station
- Website: rdstation.com
- Ownership type: Venture Capital
- Headquarters: Florianopolis, Santa Catarina, Brazil
- Employee distribution: Brazil 99%, Other 1%
- Latest funding: March 2021
- Founded year: 2011
- Headcount: 1001-5000
- LinkedIn: rd-station
RD Station, founded in 2011 and based in Florianopolis, Brazil, is a prominent player in the digital marketing sector. The company provides a comprehensive suite of tools aimed at enhancing marketing automation, customer relationship management, and customer service automation. With a workforce of over 1,500 employees, RD Station has positioned itself as a key resource for businesses looking to improve their marketing and sales processes. Their platform includes features for managing leads, automating marketing tasks, and streamlining sales operations. RD Station primarily serves the Brazilian market, where it has built a reputation for helping companies increase their digital presence and sales efficiency. The company has not reported any recent funding, indicating a stable operational model since its last funding round in 2021. RD Station's focus on practical solutions for lead generation and customer engagement makes it a relevant player in the industry.
17. Cinc
- Website: cincpro.com
- Ownership type: Corporate
- Headquarters: Atlanta, Georgia, United States (USA)
- Employee distribution: United States (USA) 98%, Other 2%
- Latest funding: July 2016
- Founded year: 2011
- Headcount: 201-500
- LinkedIn: cincpro
Cinc, also known as Commissions Inc, is a technology company based in Atlanta, Georgia, founded in 2011. It offers an all-in-one platform specifically designed for real estate agents and teams, focusing on lead generation and customer relationship management (CRM). Cinc provides a suite of services that includes automation tools, team management features, and extensive training and support. The platform is built to help real estate professionals capture, nurture, and convert leads into clients. With a client base exceeding 50,000 agents, Cinc has established itself as a significant player in the real estate technology industry, managing substantial advertising spend and generating millions of leads annually. Their commitment to client success is evident through their robust training programs and community support, which aim to enhance the skills and effectiveness of real estate professionals.
18. Salesflow.io Software - AI-powered Sales Engagement Platform
- Website: salesflow.io
- Ownership type: Private
- Headquarters: London, England, United Kingdom (UK)
- Founded year: 2017
- Headcount: 11-50
- LinkedIn: salesflowio-ai-powered-sales-engagement-platform
Salesflow.io Software is an AI-powered sales engagement platform based in London, England, founded in 2017. The company offers a specialized lead generation service that automates outreach through LinkedIn and email, catering to a variety of clients including agencies, sales teams, startups, and recruiters. With a focus on enhancing customer success, Salesflow.io provides tools designed to streamline outreach processes and connect users with decision-makers efficiently. The platform has gained traction in the industry, serving over 10,000 users across more than 120 countries and generating over 500,000 new leads. Their commitment to customer support and user experience has positioned them as a reliable partner for businesses looking to optimize their lead generation efforts.
19. Salesgenie
- Website: salesgenie.com
- Ownership type: Private
- Headquarters: Dallas, Texas, United States (USA)
- Employee distribution: United States (USA) 100%
- Founded year: 1972
- Headcount: 1001-5000
- LinkedIn: salesgenie
Salesgenie, based in Dallas, Texas, is a private company that specializes in lead generation services. Founded in 1972, it has established itself as a resource for businesses seeking to find and retain customers. The company provides a variety of tools and marketing solutions, including access to business and consumer leads, email marketing, direct mail, and data quality services. Salesgenie serves a wide range of clients, particularly focusing on sales professionals and small to medium-sized businesses. Their platform allows users to search for leads based on various criteria, such as industry, location, and demographics. Additionally, Salesgenie offers marketing services to help clients execute campaigns effectively. The company emphasizes data accuracy and customer satisfaction, promising refunds for undeliverable or outdated leads. With a user-friendly interface and a mobile app, Salesgenie aims to enhance the lead generation process for its users.
20. Dux-Soup
- Website: dux-soup.com
- Ownership type: Private
- Headquarters: Mountain View, California, United States (USA)
- Employee distribution: United Kingdom (UK) 75%, United States (USA) 25%
- Founded year: 2014
- Headcount: 11-50
- LinkedIn: duxsoup
Dux-Soup, founded in 2014 and based in Mountain View, California, is a private software company that focuses on LinkedIn automation tools. The company provides solutions that assist sales and marketing professionals in generating leads and managing outreach campaigns more efficiently. Dux-Soup operates primarily in the lead generation and sales automation industry, offering features that allow users to automate their LinkedIn activities without requiring third-party access. This ensures the safety of users' LinkedIn accounts while maintaining a comprehensive activity history. With a workforce of 11-50 employees, the company has established a notable presence in the market, particularly in the United Kingdom, where 75% of its employees are located. Dux-Soup has garnered a reputation for delivering significant results, with users reporting substantial increases in lead generation and time savings. The company has not reported any funding, indicating a self-sustained growth model.
21. Nimble
- Website: nimble.com
- Ownership type: Venture Capital
- Headquarters: Santa Monica, California, United States (USA)
- Employee distribution: United States (USA) 32%, Ukraine 21%, Pakistan 11%, Other 35%
- Latest funding: Series A, $9.0M, March 2017
- Founded year: 2008
- Headcount: 11-50
- LinkedIn: nimblecrm
Nimble, founded in 2008 and based in Santa Monica, California, is a CRM software provider that specializes in relationship management and sales automation. The company primarily serves small to medium-sized businesses, offering tools that help streamline customer engagement and enhance lead generation. Nimble's software integrates seamlessly with widely used platforms such as Microsoft and Google, making it accessible for teams looking to improve their outreach and engagement processes. With a focus on automating workflows and managing relationships, Nimble has positioned itself as a valuable resource for businesses aiming to optimize their sales and marketing efforts. The company has received $9 million in funding, with its last round occurring in March 2017, indicating ongoing investor interest in its growth and potential within the CRM space.
Lead Generation Software Insights: Key Companies
Company | Headquarter | Size | Founded | Ownership |
---|---|---|---|---|
Marketo, an Adobe company | San Jose, California, United States (USA) | 1001-5000 | 2006 | Corporate |
Pardot | Atlanta, Georgia, United States (USA) | 1001-5000 | 2007 | Corporate |
OptinMonster | United States (USA) | 11-50 | 2013 | Private |
Pipedrive | New York, New York, United States (USA) | 501-1000 | 2010 | Private Equity |
Leadfeeder | Helsinki, Uusimaa, Finland | 51-200 | 2012 | Corporate |
LeadSquared | Bengaluru, Karnataka, India | 1001-5000 | 2011 | Private Equity |
Keap | Chandler, Arizona, United States (USA) | 201-500 | 2001 | Corporate |
Act-On Software, Inc. | Portland, Oregon, United States (USA) | 51-200 | 2008 | Corporate |
ActiveCampaign | Chicago, Illinois, United States (USA) | 1001-5000 | 2003 | Private Equity |
Seamless.AI | Columbus, Ohio, United States (USA) | 201-500 | 2018 | Venture Capital |
Snov.io | New York, New York, United States (USA) | 51-200 | 2017 | Private |
Agile CRM by Mantra | Dallas, Texas, United States (USA) | 51-200 | 2013 | Private |
Lead Forensics | London, England, United Kingdom (UK) | 201-500 | 2009 | Private |
BoomTown - Real Estate Platform | Charleston, South Carolina, United States (USA) | 201-500 | 2006 | Private |
Leadpages | Minneapolis, Minnesota, United States (USA) | 11-50 | 2012 | Corporate |
RD Station | Florianopolis, Santa Catarina, Brazil | 1001-5000 | 2011 | Venture Capital |
Cinc | Atlanta, Georgia, United States (USA) | 201-500 | 2011 | Corporate |
Salesflow.io Software - AI-powered Sales Engagement Platform | London, England, United Kingdom (UK) | 11-50 | 2017 | Private |
Salesgenie | Dallas, Texas, United States (USA) | 1001-5000 | 1972 | Private |
Dux-Soup | Mountain View, California, United States (USA) | 11-50 | 2014 | Private |
Nimble | Santa Monica, California, United States (USA) | 11-50 | 2008 | Venture Capital |
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