Search engine optimization (SEO) companies in Virginia play a crucial role in the digital marketing space, helping businesses enhance their online visibility. These firms typically provide services such as keyword research, content optimization, and technical SEO to improve search engine rankings. The industry's future leans towards integrating artificial intelligence and data analytics to deliver more personalized and effective marketing strategies. Additionally, as consumer behavior shifts online, SEO's importance will continue to surge, signaling a growing demand for innovative solutions tailored to various industry needs. With the right strategies, companies can significantly boost traffic and drive conversions.


The companies listed here range in size from small teams to larger agencies, reflecting a spectrum of specializations within the SEO field. Many are based in metropolitan hubs such as McLean, Richmond, and Arlington, having been founded between 1991 and 2020. They offer services that include technical SEO, content marketing, and web development, catering to clients across multiple sectors, including healthcare, e-commerce, and legal services. Virginia's SEO market showcases a mix of well-established firms and newer players equipped to adapt to digital marketing trends.


Continue reading to explore top search engine optimization companies in Virginia.


Top 20 Search Engine Optimization Companies in Virginia


1. WordStream by LocaliQ

  • Website: wordstream.com
  • Ownership type: Corporate
  • Headquarters: Mclean, Virginia, United States (USA)
  • Employee distribution: United States (USA) 97%, Canada 3%
  • Latest funding: $130.0M, May 2018
  • Founded year: 2007
  • Headcount: 201-500
  • LinkedIn: wordstream

WordStream by LocaliQ, founded in 2007 and based in McLean, Virginia, is a digital marketing agency that specializes in online advertising solutions tailored for small businesses and marketing agencies. The company offers a suite of services designed to enhance online visibility, including performance grading for Google and Facebook ads, keyword research, and SEO optimization. With a workforce of approximately 89 employees, WordStream has established itself as a significant player in the digital marketing space. They have received substantial funding, totaling $130 million, which underscores their growth potential and commitment to developing innovative marketing solutions. Their tools, such as the Google Ads Performance Grader and the free Keyword Tool, are designed to help businesses identify and rectify costly mistakes in their online advertising strategies, thereby improving their overall digital presence.


2. Marketing Mojo, A Digital Marketing Agency


Marketing Mojo, based in Charlottesville, Virginia, is a private digital marketing agency founded in 2005. The company specializes in a range of digital marketing services, with a strong emphasis on search engine optimization (SEO). They provide tailored strategies to help businesses enhance their online presence and marketing effectiveness. Marketing Mojo offers services such as SEO audits and management retainers, showcasing their commitment to helping clients achieve top rankings in search engine results. Their team is experienced in navigating the complexities of SEO, adapting to changes in search engine algorithms, and utilizing data analytics to drive results. The agency has worked with various clients, demonstrating their capability to deliver effective SEO solutions. They also engage in training and provide resources to empower marketing teams, further solidifying their role in the digital marketing industry.


3. Home In Style


Home In Style, also known as MZ Digital Marketing, is a private digital marketing agency based in Arlington, Virginia. Founded in 2020, the company specializes in enhancing the online presence of businesses through various services, including search engine optimization (SEO), pay-per-click advertising, content marketing, and email marketing. With a small team of dedicated professionals, MZ Digital Marketing aims to help clients generate leads and convert them into loyal customers. Their approach includes optimizing clients' online platforms and managing their social media accounts, which is crucial for businesses looking to thrive in a competitive digital environment. The agency has worked with clients across multiple sectors, including home improvement, finance, and technology, showcasing their adaptability in addressing different market needs. Although they have not reported any funding, their focus on SEO and commitment to client success positions them as a relevant player in the digital marketing space.


4. Verbsz

  • Website: verbszmarketing.com
  • Ownership type: Private
  • Headquarters: Reston, Virginia, United States (USA)
  • Employee distribution: India 54%, United States (USA) 46%
  • Founded year: 2017
  • Headcount: 51-200
  • LinkedIn: verbszmarketing

Verbsz Marketing, founded in 2017 and based in Reston, Virginia, is a private digital marketing agency that specializes in comprehensive marketing solutions. With a team of approximately 26 employees, the agency focuses on enhancing online presence for businesses through services such as SEO, PPC advertising, social media marketing, and website design. Verbsz adopts a customer-centric approach, tailoring strategies to meet the unique needs of each client. Their commitment to transparency and client success is evident in their operational practices, which include regular performance reporting and a no-contract policy. The agency has garnered a strong reputation, reflected in their high ratings on platforms like Google and Clutch, and has successfully helped clients achieve substantial growth in leads and revenue through effective marketing strategies.


5. KME.digital

  • Website: kme.digital
  • Ownership type: Private
  • Headquarters: Alexandria, Virginia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2005
  • Headcount: 11-50
  • LinkedIn: kme-digital-internet-marketing

KME.digital, based in Alexandria, Virginia, is a private digital marketing agency founded in 2005. With a team of approximately 26 employees, the company specializes in a range of marketing solutions, prominently featuring search engine optimization (SEO). Their services extend to paid advertising, web development, and marketing automation, catering to businesses aiming to enhance their online presence. KME.digital adopts a data-driven methodology to achieve measurable results, focusing on increasing traffic and conversions for their clients. They have established a strong reputation in the Greater Washington D.C. area, evidenced by their recognition as a top SEM partner. The agency also engages in community initiatives, reflecting their commitment to social responsibility. KME.digital has not reported any funding, indicating they operate independently without external financial backing.


6. JanBask Digital Design

  • Website: janbaskdigitaldesign.com
  • Ownership type: Private
  • Headquarters: Arlington, Virginia, United States (USA)
  • Employee distribution: India 50%, United States (USA) 50%
  • Founded year: 2010
  • Headcount: 51-200
  • LinkedIn: janbaskdigitaldesign

JanBask Digital Design, founded in 2010 and based in Arlington, Virginia, is a private web design agency that specializes in comprehensive digital solutions. The company provides a wide array of services, including web design, development, and digital marketing, with a strong emphasis on search engine optimization (SEO). JanBask serves clients across multiple industries, helping them enhance their online presence through tailored strategies. Their SEO services cover essential areas such as on-page optimization, local SEO, technical SEO, and content writing, indicating a robust commitment to improving clients' search engine rankings. With a balanced employee distribution between the United States and India, JanBask combines local insights with global expertise to deliver effective digital solutions. The company has not reported any funding, which suggests a self-sustained operational model focused on client satisfaction and service delivery.


7. Workshop Digital

  • Website: workshopdigital.com
  • Ownership type: Private
  • Headquarters: Richmond, Virginia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2015
  • Headcount: 11-50
  • LinkedIn: workshop-digital-llc

Workshop Digital, founded in 2015 and based in Richmond, Virginia, is a private digital marketing agency with a workforce of approximately 38 employees. The company specializes in data-driven SEO, paid media, and analytics solutions aimed at fostering business growth. They cater to a wide range of clients, from small to mid-sized businesses to enterprise-level organizations, across various sectors including healthcare, finance, and e-commerce. Workshop Digital emphasizes the importance of collaboration and transparency in their client relationships, ensuring that marketing strategies are customized to meet specific business goals. Their approach includes a strong focus on measurable outcomes, which is essential in the competitive digital marketing landscape. The agency has not reported any funding, indicating a self-sustained growth model. Their commitment to continuous learning and adaptation to industry trends positions them as a relevant player in the SEO field.


8. NetSearch Digital Marketing


NetSearch Digital Marketing, based in Richmond, Virginia, is a digital marketing agency founded in 2006. With a team of approximately 46 employees, the company specializes in enhancing online visibility for small to mid-sized businesses and franchisees. Their service offerings include search engine optimization (SEO), pay-per-click (PPC) advertising, and web design, all designed to improve lead generation and conversion rates. NetSearch emphasizes a collaborative approach, working closely with clients to develop customized marketing strategies that align with their specific goals. The agency has been recognized for its growth, making the Inc. 5000 list of fastest-growing companies multiple times. As a Google Premier Partner, NetSearch demonstrates a high level of expertise in digital marketing, particularly in SEO, where they focus on achieving measurable results for their clients. Their commitment to transparency and ongoing optimization of campaigns further solidifies their position in the digital marketing industry.


9. WordAgents

  • Website: wordagents.com
  • Ownership type: Private
  • Headquarters: Reston, Virginia, United States (USA)
  • Employee distribution: United States (USA) 66%, Canada 20%, Croatia 7%, Other 7%
  • Founded year: 2011
  • Headcount: 11-50
  • LinkedIn: wordagents-com

WordAgents, founded in 2011 and based in Reston, Virginia, is a private company that specializes in content writing services with a strong emphasis on SEO optimization. With a team of around 71 employees, they cater to a variety of clients, including publishers, agencies, and eCommerce businesses. Their services range from blog posts and product descriptions to social media management and briefing services, all aimed at enhancing online visibility and engagement. WordAgents prides itself on delivering high-quality, well-researched content that is tailored to meet the specific needs of their clients. They utilize advanced SEO tools and strategies to ensure that the content they produce not only engages readers but also ranks effectively in search engine results. The company has built a reputation for reliability and quality, as evidenced by numerous testimonials from satisfied clients who highlight their consistent performance and ability to meet deadlines. WordAgents has not reported any funding, indicating a self-sustained growth model since its inception.


10. HUSL Digital

  • Website: husldigital.com
  • Ownership type: Private
  • Headquarters: Reston, Virginia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2008
  • Headcount: 11-50
  • LinkedIn: husldigital

HUSL Digital, based in Reston, Virginia, is a private digital marketing agency founded in 2008. With a team of 17 employees, the company specializes in a variety of services, including web design, branding, and digital marketing strategies. HUSL Digital aims to enhance the online presence of its clients through tailored solutions that leverage research and data. They serve a wide array of industries, such as SaaS, healthcare, and cybersecurity, focusing on driving customer engagement and generating leads. Their commitment to ongoing optimization and strategic partnerships positions them as a reliable player in the digital marketing space, particularly in search engine optimization, where they actively work to improve organic traffic and conversion rates for their clients.


11. Innovatech Solutions LLC

  • Website: innovatcs.com
  • Ownership type: Private
  • Headquarters: Vienna, Virginia, United States (USA)
  • Employee distribution: United States (USA) 85%, India 15%
  • Founded year: 2020
  • Headcount: 11-50
  • LinkedIn: krazylow-llc

Innovatech Solutions LLC, based in Vienna, Virginia, is a digital marketing agency founded in 2020. With a team of 26 employees, the company specializes in providing customized marketing solutions tailored to the unique needs of businesses in various sectors, including healthcare, law, education, and e-commerce. Innovatech offers a range of services, prominently featuring search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and web development. Their approach is data-driven, focusing on delivering measurable results that enhance clients' online presence and drive revenue growth. The agency has reported generating over $80 million in client revenue, showcasing their effectiveness in the digital marketing space. Innovatech Solutions LLC operates primarily in the United States, with a small percentage of its workforce based in India, reflecting a blend of local expertise and global reach.


12. Sites at Scale

  • Website: sitesatscale.com
  • Ownership type: Private
  • Headquarters: Reston, Virginia, United States (USA)
  • Employee distribution: Philippines 85%, United States (USA) 15%
  • Founded year: 2014
  • Headcount: 51-200
  • LinkedIn: sitesatscale

Sites at Scale is a website development agency based in Reston, Virginia, founded in 2014. The company specializes in creating dynamic websites and providing a range of digital marketing services, including search engine optimization (SEO). With a team of around 67 employees, predominantly located in the Philippines, Sites at Scale focuses on helping businesses enhance their online presence through effective branding, SEO, and social media management. Their approach involves collaboration with clients to deliver customized solutions that drive customer engagement and business growth. The company also offers services such as audience analytics, copywriting, and email marketing, showcasing their comprehensive approach to digital marketing. Sites at Scale has not reported any funding, indicating they operate as a private entity without external financial backing.


13. The Mather Group

  • Website: themathergroupllc.com
  • Ownership type: Private
  • Headquarters: Vienna, Virginia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2015
  • Headcount: 11-50
  • LinkedIn: the-mather-group

The Mather Group, founded in 2015 and based in Vienna, Virginia, is a digital marketing agency that specializes in online reputation management and search engine optimization (SEO) services. With a team of 23 employees, the agency focuses on helping businesses enhance their online presence through customized strategies. Their services include managing Wikipedia pages, improving search engine rankings, and creating effective paid media campaigns. The Mather Group has worked with various organizations, including Fortune 500 companies, to align their online reputation with their business goals. They emphasize a collaborative approach, ensuring that their strategies are tailored to meet the unique needs of each client. The agency has also been recognized for its workplace culture, being named one of the Best Workplaces by Inc. Magazine for three consecutive years from 2022 to 2024.


14. Xponent21

  • Website: xponent21.com
  • Ownership type: Private
  • Headquarters: Richmond, Virginia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2015
  • Headcount: 11-50
  • LinkedIn: xponent21-inc

Xponent21 is a digital marketing agency based in Richmond, Virginia, founded in 2015. With a team of 11 to 50 employees, the company specializes in branding, creative services, and digital marketing solutions. Their offerings include website design, social media management, and notably, search engine optimization (SEO). Xponent21 aims to assist businesses and nonprofits in enhancing their online presence and marketing effectiveness. They have developed a reputation for customizing their services to meet the specific needs of their clients, which include various sectors such as healthcare, education, and nonprofits. The agency actively engages in the industry by publishing insights and strategies related to SEO and digital marketing on their blog, showcasing their expertise and commitment to staying current with industry trends.


15. 321 Web Marketing

  • Website: 321webmarketing.com
  • Ownership type: Private
  • Headquarters: Reston, Virginia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2013
  • Headcount: 11-50
  • LinkedIn: 321-web-marketing

321 Web Marketing, based in Reston, Virginia, is a private digital marketing agency founded in 2013. With a team of 29 employees, the company specializes in search engine optimization (SEO) and web development services. They cater to a variety of industries, including healthcare, financial services, and law firms, helping businesses improve their online presence and generate qualified leads. Their service offerings include national and local SEO, social media marketing, email marketing, and pay-per-click advertising. The agency emphasizes a data-driven approach, utilizing market research and keyword analysis to inform their strategies. They also provide dedicated project management and regular campaign reviews to ensure alignment with client goals. 321 Web Marketing has not reported any funding, indicating they operate independently in the market.


16. Customer Magnetism

  • Website: customermagnetism.com
  • Ownership type: Private
  • Headquarters: Virginia Beach, Virginia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2000
  • Headcount: 11-50
  • LinkedIn: customer-magnetism

Customer Magnetism, based in Virginia Beach, Virginia, is a private digital marketing agency founded in 2000. With a team of 16 employees, the agency specializes in enhancing online presence through various services, including search engine optimization (SEO), paid search marketing, social media marketing, and website design. Their approach is characterized by a commitment to understanding each client's unique needs, allowing them to develop tailored marketing strategies. Over the years, Customer Magnetism has evolved from its roots as an SEO-focused agency to a full-service marketing firm, adapting to the changing demands of the digital landscape. They prioritize collaboration with clients, viewing them as partners rather than just customers, which fosters a more effective marketing strategy. Their extensive experience in SEO, combined with a focus on content quality and user experience, positions them as a relevant player in the search engine optimization sector.


17. Shiftwave Technologies

  • Website: shiftwave.com
  • Ownership type: Private
  • Headquarters: Ashburn, Virginia, United States (USA)
  • Employee distribution: India 100%
  • Founded year: 2006
  • Headcount: 11-50
  • LinkedIn: shiftwave

Shiftwave Technologies, founded in 2006 and based in Ashburn, Virginia, is a private digital marketing agency that specializes in web design, web development, and a broad spectrum of digital marketing services. With a team of approximately 31 employees, the company serves clients across various industries, including flooring, real estate, banking, and healthcare. Shiftwave is particularly noted for its innovative use of AI technology to optimize its services, ensuring effective results for its clients. The agency prides itself on its ability to enhance online presence and drive growth through tailored solutions. Their SEO services are designed to improve visibility in search engine results, helping businesses attract organic traffic and achieve their marketing goals. Shiftwave has built a reputation for delivering results, as evidenced by their success stories with clients in different sectors.


18. Ross Publishing


Ross Publishing, known as Ross Media Solutions, is a digital marketing agency based in Richmond, Virginia. Founded in 1991, the company specializes in crafting customized marketing strategies for businesses across various sectors. Their service portfolio prominently features search engine optimization (SEO), search engine marketing, and targeted digital display advertising. Ross Media Solutions prides itself on its entrepreneurial approach, tailoring solutions to meet the unique needs of each client. The agency also operates niche media websites, such as SeniorsGuide.com and BoomerMagazine.com, which allow them to experiment with innovative marketing tactics. This hands-on experience enhances their ability to deliver effective SEO strategies for their clients. The company has not reported any funding, indicating a self-sustained operational model.


19. Spiral Marketing


Spiral Marketing, founded in 2015 and based in Arlington, Virginia, is a private digital marketing agency with a focus on comprehensive marketing solutions tailored to various sectors, including private education and technology. With a team of 16 employees, the agency offers a range of services, prominently featuring search engine optimization (SEO), social media management, and digital advertising. Their approach includes full funnel management, which integrates various marketing strategies to enhance online presence and drive results for clients. The agency has worked with over 150 brands, demonstrating a commitment to data-driven results and client satisfaction. Client feedback highlights their effectiveness in improving SEO performance, indicating a solid reputation in the industry.


20. Foster Consulting

  • Website: fosterwebmarketing.com
  • Ownership type: Private
  • Headquarters: Alexandria, Virginia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1998
  • Headcount: 11-50
  • LinkedIn: foster-web-marketing

Foster Consulting, known as Foster Web Marketing, is a digital marketing agency based in Alexandria, Virginia. Founded in 1998, the company has carved out a niche by providing specialized marketing solutions primarily for law firms and healthcare practices. Their service offerings include search engine optimization (SEO), content writing, digital advertising, and social media marketing, among others. With a team of around 48 employees, Foster Web Marketing prides itself on its personalized approach, combining advanced technology with tailored strategies to help clients attract high-value leads. Over the years, they have successfully assisted numerous clients in generating substantial revenue growth, showcasing their effectiveness in the digital marketing space. The company is veteran-owned, which adds a unique aspect to their identity and operational ethos.



Search Engine Optimization Insights: Key Companies in Virginia


CompanyHeadquarterSizeFoundedOwnership
WordStream by LocaliQMclean, Virginia, United States (USA)201-5002007Corporate
Marketing Mojo, A Digital Marketing AgencyCharlottesville, Virginia, United States (USA)11-502005Private
Home In StyleArlington, Virginia, United States (USA)1-102020Private
VerbszReston, Virginia, United States (USA)51-2002017Private
KME.digitalAlexandria, Virginia, United States (USA)11-502005Private
JanBask Digital DesignArlington, Virginia, United States (USA)51-2002010Private
Workshop DigitalRichmond, Virginia, United States (USA)11-502015Private
NetSearch Digital MarketingRichmond, Virginia, United States (USA)11-502006Corporate
WordAgentsReston, Virginia, United States (USA)11-502011Private
HUSL DigitalReston, Virginia, United States (USA)11-502008Private
Innovatech Solutions LLCVienna, Virginia, United States (USA)11-502020Private
Sites at ScaleReston, Virginia, United States (USA)51-2002014Private
The Mather GroupVienna, Virginia, United States (USA)11-502015Private
Xponent21Richmond, Virginia, United States (USA)11-502015Private
321 Web MarketingReston, Virginia, United States (USA)11-502013Private
Customer MagnetismVirginia Beach, Virginia, United States (USA)11-502000Private
Shiftwave TechnologiesAshburn, Virginia, United States (USA)11-502006Private
Ross PublishingRichmond, Virginia, United States (USA)11-501991Private
Spiral MarketingArlington, Virginia, United States (USA)11-502015Private
Foster ConsultingAlexandria, Virginia, United States (USA)11-501998Private


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