Mobile marketing companies in the US are pivotal players in bridging brands with consumers through tailored digital experiences. These companies utilize various channels—like apps, SMS, and social media—offering strategies ranging from user acquisition to analytics. As the reliance on mobile devices grows, innovative solutions are constantly emerging. Trends suggest a shift toward privacy-focused advertising and more sophisticated data analytics tools to understand consumer behavior. Moreover, integration of artificial intelligence is reshaping the industry, enabling more effective targeting and engagement strategies that respond to the fast-paced digital landscape.

The companies listed vary in size and specialization, with most headquartered in California, a hotbed for tech innovation. Ranging from startups founded in the 2000s to established players, their offerings include user engagement solutions, mobile advertising, and analytics. The size of these businesses varies significantly; many employ between 51 and 1000 people, showcasing both youth and experience across their ranks. Each organization contributes uniquely to the mobile marketing space, adapting to technological advancements while catering to a broad array of industries, including gaming, retail, and finance.

Continue reading to explore the best mobile marketing companies in the US.

Top 20 Mobile Marketing Companies in the US

1. AdColony

• Website: adcolony.com
• Ownership type: Corporate
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 34%, South Africa 14%, Turkey 12%, Other 39%
• Latest funding: $400.0M, February 2021
• Founded year: 2008
• Headcount: 201-500
• LinkedIn: adcolony

AdColony, founded in 2008 and based in Los Angeles, California, is a mobile advertising company that specializes in video advertising and user engagement solutions. The company focuses on providing app developers and brands with tools to enhance user acquisition and monetization. AdColony is particularly recognized for its innovative advertising strategies, which include on-device and in-app ad formats that drive user interaction and app installs. Their patented SingleTap™ technology allows for a frictionless user experience, significantly improving install rates. In 2021, AdColony received substantial funding, amounting to $400 million, which underscores its growth potential and relevance in the mobile marketing industry. The company continues to evolve, adapting to the changing dynamics of mobile advertising and maintaining a strong presence in the market.

2. Leanplum (a CleverTap company)

• Website: leanplum.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Latest funding: May 2022
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: leanplum

Leanplum, a CleverTap company based in San Francisco, California, was founded in 2012 and has since carved out a niche in the mobile marketing technology sector. The company offers a comprehensive platform designed to enhance mobile engagement through lifecycle marketing, A/B testing, and personalized customer engagement strategies. Leanplum primarily serves businesses in the gaming, subscription, and mobile retail sectors, helping them optimize user interactions and improve retention rates. Their solutions are built on a foundation of real-time data and analytics, allowing clients to tailor their marketing efforts effectively. Leanplum's commitment to understanding app industry workflows and use cases has enabled them to support a wide range of clients, from startups to established brands, in achieving their marketing goals. The company has not reported any recent funding, indicating a stable operational status within the industry.

3. Branch

• Website: branch.io
• Ownership type: Venture Capital
• Headquarters: Mountain View, California, United States (USA)
• Employee distribution: United States (USA) 61%, India 27%, United Kingdom (UK) 4%, Other 8%
• Latest funding: Series E-K, $300.0M, February 2022
• Founded year: 2014
• Headcount: 201-500
• LinkedIn: branch-metrics

Branch, founded in 2014 and based in Mountain View, California, is a mobile growth platform that provides essential solutions for mobile linking, user engagement, and performance measurement. The company serves a wide array of clients, from startups to Fortune 500 firms, assisting them in refining their mobile marketing strategies and enhancing user engagement through sophisticated analytics and compliance measures. With a workforce of approximately 484 employees, Branch has established itself as a significant player in the mobile marketing industry. The company has successfully raised $300 million in funding as of February 2022, indicating strong investor confidence in its business model and growth potential. Branch's platform is designed to streamline the user experience across various channels, ensuring that businesses can effectively connect with their audience and drive conversions. Their commitment to data protection and compliance, particularly in regulated industries, further highlights their relevance in today's mobile marketing environment.

4. Vungle

• Website: vungle.com
• Ownership type: Private Equity
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: China 53%, United States (USA) 22%, United Kingdom (UK) 12%, Other 13%
• Latest funding: $750.0M, July 2019
• Founded year: 2011
• Headcount: 201-500
• LinkedIn: vungle

Vungle, founded in 2011 and based in San Francisco, California, is a mobile advertising company that specializes in user acquisition and monetization solutions for mobile applications. The company leverages advanced machine learning technologies to provide marketers, agencies, and app developers with tools to attract high-quality users and optimize revenue generation. Vungle's product offerings include solutions for acquiring users at scale, accessing premium inventory, and maximizing earnings through effective ad placements. Their Vungle Exchange facilitates engagement with high-quality users in popular mobile apps, while their Creative Studio focuses on enhancing campaign performance through innovative ad creatives. With a workforce of around 201-500 employees and a significant presence in markets like China and the United States, Vungle is well-positioned to influence the mobile marketing industry. The company has received substantial funding, totaling $750 million, which underscores its growth potential and operational strength.

5. Liftoff Mobile

• Website: liftoff.io
• Ownership type: Private Equity
• Headquarters: Redwood City, California, United States (USA)
• Employee distribution: United States (USA) 53%, United Kingdom (UK) 18%, China 10%, Other 19%
• Latest funding: December 2020
• Founded year: 2012
• Headcount: 501-1000
• LinkedIn: liftoffmobile

Liftoff Mobile, based in Redwood City, California, is a mobile marketing agency that specializes in user acquisition and monetization solutions tailored for mobile applications. Since its inception in 2012, Liftoff has focused on providing advanced marketing services powered by machine learning, which helps clients optimize their advertising campaigns and maximize revenue. The company serves a wide range of clients, including marketers, app publishers, and game developers, offering products like Accelerate, Direct, and Monetize to enhance user engagement and revenue generation. Liftoff's innovative approach is exemplified by their Cortex platform, which utilizes machine learning to improve decision-making and drive better return on investment for their clients. With a workforce of approximately 661 employees, Liftoff has a significant presence in the mobile marketing industry, demonstrating their capability to support various business needs effectively.

6. AppsFlyer

• Website: appsflyer.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: Israel 54%, United States (USA) 9%, China 7%, Other 30%
• Latest funding: November 2020
• Founded year: 2011
• Headcount: 1001-5000
• LinkedIn: appsflyer

AppsFlyer is a marketing analytics platform based in San Francisco, California, that specializes in mobile marketing analytics and attribution solutions. Founded in 2011, the company has grown to employ over 1,500 people, with a significant portion of its workforce located in Israel. AppsFlyer provides businesses with the tools necessary to measure and optimize their marketing campaigns across various channels, ensuring that customer privacy is maintained. Their platform includes features such as a measurement suite, marketing analytics, fraud protection, and audience segmentation. AppsFlyer serves a wide range of clients across industries like gaming, shopping, finance, and health, helping them enhance customer engagement and drive return on investment (ROI). The company has not reported any recent funding, indicating a stable operational model since its last funding round in 2020. With a focus on privacy and actionable insights, AppsFlyer continues to play a crucial role in the mobile marketing ecosystem.

7. AdAction

• Website: adaction.com
• Ownership type: Private
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 94%, Taiwan 3%, United Kingdom (UK) 3%
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: adaction-interactive

AdAction, based in Denver, Colorado, is a mobile app marketing agency that specializes in user acquisition and monetization solutions. Since its inception in 2013, the company has focused on creating tailored marketing campaigns for app developers and brands, aiming to drive installs and boost user engagement. AdAction employs various performance-based advertising strategies, ensuring that clients meet their growth objectives in a highly competitive mobile environment. The company operates globally, reaching audiences in over 180 countries, and has developed a reputation for delivering quality users at scale. Their services include customized media plans, fraud protection measures, and a proprietary reward inventory that enhances user engagement. AdAction's team of experts works closely with clients to optimize campaigns and provide ongoing support, reflecting their commitment to client success.

8. Vibes

• Website: vibes.com
• Ownership type: Corporate
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 91%, Canada 3%, Other 5%
• Latest funding: Series B, $45.0M, June 2016
• Founded year: 1998
• Headcount: 51-200
• LinkedIn: vibes-media

Vibes, founded in 1998 and based in Chicago, Illinois, is a mobile marketing agency that specializes in intelligent mobile engagement solutions. The company offers a range of services, including SMS, MMS, and mobile wallet marketing, aimed at enhancing customer engagement and driving revenue for businesses. Vibes serves clients across various sectors, particularly in retail and hospitality, helping them implement effective mobile communication strategies. With a workforce of approximately 51-200 employees, Vibes has established itself as a significant player in the mobile marketing industry. The company has also attracted substantial investment, securing $45 million in funding in 2016, which underscores its potential for growth and innovation in mobile marketing solutions.

9. Fyber

• Website: fyber.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: Israel 31%, Germany 23%, China 20%, Other 26%
• Latest funding: $600.0M, March 2021
• Founded year: 2009
• Headcount: 201-500
• LinkedIn: fyber

Fyber is a mobile advertising platform based in San Francisco, California, founded in 2009. The company specializes in user acquisition and app monetization solutions, providing a suite of services designed to help app developers, brands, and telecom operators enhance user engagement and drive revenue. Fyber's platform connects various stakeholders in the mobile ecosystem, facilitating growth through innovative advertising strategies. With a workforce of approximately 185 employees, Fyber has established a global presence, with significant employee distribution in countries such as Israel, Germany, and China. The company has received substantial funding, totaling $600 million as of March 2021, which supports its ongoing initiatives and expansion efforts in the mobile marketing industry.

10. FunMobility

• Website: funmobility.com
• Ownership type: Private
• Headquarters: San Ramon, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1999
• Headcount: 51-200
• LinkedIn: funmobility

FunMobility, based in San Ramon, California, is a private digital marketing agency founded in 1999. The company specializes in mobile marketing through its Digital Experience Platform (DXP), which enables brands, agencies, and advertisers to create engaging mobile experiences. FunMobility's offerings include tools for mobile coupons, interactive games, data capture, and analytics, all designed to enhance user engagement. They cater to a variety of clients, including well-known brands like Pepsi, L'Oreal, and Chiquita, showcasing their ability to drive brand engagement and retention. FunMobility's platform is designed to be user-friendly, allowing clients to quickly create mobile-first ads and landing pages, and it includes built-in analytics to track campaign performance. Their focus on creating fun and interactive experiences has made them a relevant player in the mobile marketing sector.

11. Sensor Tower

• Website: sensortower.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 49%, United Kingdom (UK) 19%, Singapore 9%, Other 24%
• Latest funding: $45.0M, May 2020
• Founded year: 2013
• Headcount: 201-500
• LinkedIn: sensor-tower

Sensor Tower, founded in 2013 and based in San Francisco, California, is a data analytics firm that specializes in mobile growth solutions. The company offers a suite of products, including App Intelligence and Ad Intelligence, which help businesses optimize their marketing strategies and enhance user acquisition efforts. Sensor Tower's clientele primarily consists of mobile app developers and marketers across various sectors, who depend on the company's insights to make informed decisions in a competitive mobile environment. With a workforce of approximately 342 employees, Sensor Tower has established itself as a significant player in the mobile analytics space. The company has also secured substantial funding, with a reported last funding amount of $45 million in May 2020, indicating investor confidence in its business model and growth potential.

12. Kochava

• Website: kochava.com
• Ownership type: Private
• Headquarters: Sandpoint, Idaho, United States (USA)
• Employee distribution: United States (USA) 73%, Spain 8%, India 6%, Other 13%
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: kochava

Kochava, founded in 2011 and based in Sandpoint, Idaho, is a marketing analytics company specializing in mobile app marketing and measurement. With a workforce of approximately 186 employees, Kochava offers a range of solutions designed to enhance marketing effectiveness. Their services include omni-channel attribution, which helps businesses understand the impact of different marketing channels on user acquisition and retention. Additionally, Kochava provides robust fraud prevention tools, ensuring that clients' advertising budgets are protected from fraudulent activities. The company also focuses on user engagement analytics, allowing businesses to track and improve customer interactions with their apps. Kochava serves a variety of industries, including gaming, fintech, and eCommerce, showcasing its ability to cater to different market needs. The absence of reported funding suggests a stable operational model, allowing Kochava to maintain its independence and focus on innovation in the mobile marketing space.

13. Airship

• Website: airship.com
• Ownership type: Venture Capital
• Headquarters: Portland, Oregon, United States (USA)
• Employee distribution: United States (USA) 60%, France 17%, United Kingdom (UK) 12%, Other 10%
• Latest funding: Series E-K, $25.0M, June 2018
• Founded year: 2009
• Headcount: 201-500
• LinkedIn: airship-social

Airship, founded in 2009 and based in Portland, Oregon, is a customer experience platform that focuses on enhancing digital interactions for brands across various sectors, including media, travel, sports, retail, finance, and telecom. The company offers a suite of solutions designed to orchestrate customer journeys, segment audiences, and analyze data, enabling businesses to create personalized and cohesive experiences for their customers. Airship's platform supports multiple channels, including push notifications, mobile apps, SMS, email, and web, allowing brands to engage customers effectively. The company has received substantial funding, with a notable Series E-K round of $25 million in June 2018, indicating investor confidence in its growth and innovation capabilities. Airship's commitment to improving customer engagement through advanced technology, including AI-driven insights and no-code experience creation, positions it as a significant player in the mobile marketing industry.

14. Kargo

• Website: kargo.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 81%, Ireland 7%, Australia 5%, Other 7%
• Founded year: 2003
• Headcount: 201-500
• LinkedIn: kargo

Kargo is an advertising technology company based in New York, founded in 2003. With a workforce of approximately 201-500 employees, Kargo focuses on creating innovative advertising solutions tailored for brands across mobile, CTV, and social media platforms. The company is dedicated to enhancing advertising effectiveness through advanced targeting and engagement strategies. Kargo has established itself as a significant player in the industry by providing premium, brand-safe inventory and unique creative formats that capture consumer attention. Their approach includes AI-powered targeting solutions and a commitment to fighting ad fraud, ensuring quality experiences for both advertisers and publishers. Kargo's recent initiatives include partnerships and product offerings that align with current trends in digital advertising, particularly in the areas of contextual targeting and e-commerce integration.

15. Life in Mobile

• Website: lifeinmobile.com
• Ownership type: Private
• Headquarters: Stamford, Connecticut, United States (USA)
• Employee distribution: Poland 61%, United States (USA) 39%
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: life-in-mobile

Life in Mobile, founded in 2012 and based in Stamford, Connecticut, is a marketing agency that specializes in creating innovative mobile marketing solutions. The company aims to humanize the mobile experience, focusing on the consumer rather than just the technology. Their offerings include mobile business cards, smart signs, and various consumer engagement solutions. Life in Mobile has worked with notable brands, helping them to effectively engage consumers in a mobile-centric environment. The company has developed a unique philosophy known as Human2™, which emphasizes the importance of understanding the human behind the device. This approach has allowed them to create tailored marketing strategies that resonate with today's connected consumers. With a team of strategic problem solvers, Life in Mobile continues to evolve its services to meet the changing demands of the mobile marketing industry.

16. Sailthru by Marigold

• Website: sailthru.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: January 2019
• Founded year: 2008
• Headcount: 1001-5000
• LinkedIn: sailthru

Sailthru by Marigold, founded in 2008 and based in New York City, is a marketing technology company that specializes in personalized marketing solutions. The firm focuses on enhancing customer engagement through a multi-channel approach that includes email, SMS, and mobile marketing. Sailthru's platform is designed to help businesses, particularly in the retail and media sectors, optimize their marketing strategies using advanced automation and data-driven insights. The company prides itself on its robust customer profiles, which allow for highly personalized messaging tailored to individual consumer behaviors and preferences. With a dedicated team of Customer Success Managers, Sailthru emphasizes partnership and strategic guidance to ensure clients achieve their marketing goals. Their innovative use of AI and machine learning further enhances their capabilities, making them a notable player in the marketing technology space.

17. OnePIN, Inc.

• Website: onepin.com
• Ownership type: Venture Capital
• Headquarters: Westborough, Massachusetts, United States (USA)
• Employee distribution: Turkey 57%, United States (USA) 33%, South Africa 10%
• Latest funding: $1.6M, February 2014
• Founded year: 2002
• Headcount: 11-50
• LinkedIn: onepin

OnePIN, Inc., based in Westborough, Massachusetts, is a digital marketing company founded in 2002. The firm focuses on enhancing customer engagement and providing advertising solutions tailored for mobile network operators and consumer brands. OnePIN offers a variety of platforms designed to improve interactions and drive revenue through innovative digital services. Their product suite includes tools for customer engagement, digital advertising, and experience management, which are essential for businesses aiming to optimize their marketing strategies and customer relationships. The company has a significant presence in the telecommunications and advertising sectors, with a notable employee distribution across Turkey, the United States, and South Africa. OnePIN has received funding, with the last reported amount being $1.65 million in 2014, indicating ongoing interest in their business model and potential for growth.

18. Wilaen

• Website: wilaen.com
• Ownership type: Private
• Headquarters: Miami, Florida, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2002
• Headcount: 51-200
• LinkedIn: wireless-latin-entertainment

Wilaen, also known as Make-Mo, is a mobile solutions provider based in Miami, Florida, founded in 2002. The company specializes in delivering innovative mobile content and marketing services tailored for mobile network operators, brands, and media companies. With a focus on enhancing customer engagement, Wilaen offers a range of services including mobile applications, marketing tools, and customer value management solutions. They have established a presence in 15 locations across America and Africa, showcasing their capability to execute regional sales and marketing support. Wilaen's approach is centered on understanding local consumer behaviors, which allows them to create effective monetization solutions. Their experience in the industry, combined with a strong network of partners, positions them as a significant player in the mobile marketing space.

19. Aarki

• Website: aarki.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: India 36%, United States (USA) 26%, Philippines 19%, Other 19%
• Latest funding: $150.0M, June 2021
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: aarki

Aarki is a mobile marketing company based in San Francisco, California, specializing in AI-driven advertising solutions tailored for mobile app businesses. Since its inception in 2010, Aarki has focused on helping clients grow their user base and revenue through effective user acquisition and re-engagement strategies. The company leverages advanced technology, including deep learning and machine learning, to optimize campaign performance. Aarki's clientele primarily consists of businesses in the mobile app and gaming sectors, where competition for user attention is fierce. With a workforce of around 136 employees, Aarki operates globally, with significant teams in India, the USA, and the Philippines. The company raised $150 million in funding in June 2021, which underscores its potential for growth and innovation in the mobile marketing space.

20. Consumer Acquisition

• Website: consumeracquisition.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Latest funding: December 2021
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: consumeracquisition-com

Consumer Acquisition LLC, founded in 2013 and based in San Francisco, California, is a digital marketing agency that specializes in user acquisition for mobile applications. The company offers a range of services, including a Creative Studio and Managed Services, aimed at helping businesses effectively reach and convert new users through data-driven advertising strategies. Their clientele primarily consists of businesses in the mobile app industry, seeking to enhance their marketing efforts. Consumer Acquisition has established itself as a knowledgeable player in the field, providing insights and strategies that leverage social media channels and advanced analytics to optimize user acquisition campaigns. They have also produced various resources, such as case studies and whitepapers, to share best practices and industry benchmarks, further demonstrating their commitment to the mobile marketing sector.

Mobile Marketing Insights: Key Companies in the US

Company	Headquarter	Size	Founded	Ownership
AdColony	Los Angeles, California, United States (USA)	201-500	2008	Corporate
Leanplum (a CleverTap company)	San Francisco, California, United States (USA)	51-200	2012	Corporate
Branch	Mountain View, California, United States (USA)	201-500	2014	Venture Capital
Vungle	San Francisco, California, United States (USA)	201-500	2011	Private Equity
Liftoff Mobile	Redwood City, California, United States (USA)	501-1000	2012	Private Equity
AppsFlyer	San Francisco, California, United States (USA)	1001-5000	2011	Venture Capital
AdAction	Denver, Colorado, United States (USA)	51-200	2013	Private
Vibes	Chicago, Illinois, United States (USA)	51-200	1998	Corporate
Fyber	San Francisco, California, United States (USA)	201-500	2009	Corporate
FunMobility	San Ramon, California, United States (USA)	51-200	1999	Private
Sensor Tower	San Francisco, California, United States (USA)	201-500	2013	Venture Capital
Kochava	Sandpoint, Idaho, United States (USA)	51-200	2011	Private
Airship	Portland, Oregon, United States (USA)	201-500	2009	Venture Capital
Kargo	New York, New York, United States (USA)	201-500	2003	Private
Life in Mobile	Stamford, Connecticut, United States (USA)	11-50	2012	Private
Sailthru by Marigold	New York, New York, United States (USA)	1001-5000	2008	Corporate
OnePIN, Inc.	Westborough, Massachusetts, United States (USA)	11-50	2002	Venture Capital
Wilaen	Miami, Florida, United States (USA)	51-200	2002	Private
Aarki	San Francisco, California, United States (USA)	51-200	2010	Corporate
Consumer Acquisition	San Francisco, California, United States (USA)	51-200	2013	Corporate

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