Market research companies in New Jersey play a pivotal role in helping businesses understand their consumers. These firms provide insights through various methodologies, including qualitative and quantitative research. They serve a wide array of industries, such as healthcare, technology, and consumer goods. Interestingly, many companies in the state are integrating advanced analytics and technology, which is shaping how data is collected and interpreted. This evolution not only enhances understanding of consumer behavior but also allows companies to make quicker, more informed decisions, an essential capability in today's fast-paced market environment.


The companies listed here range in size from small teams to large organizations, with headquarters located across New Jersey. Founded between 1966 and 2019, these market research firms specialize in various fields such as behavioral science, consumer insights, and digital research solutions. Notable names include Sago and HCD Research, demonstrating a commitment to utilizing innovative methods and technologies to provide valuable consumer insights. Their collective expertise showcases the vibrant landscape of market research in New Jersey.


Read on to discover the top market research companies in New Jersey.


Top 20 Market Research Companies in New Jersey


1. Schlesinger Group

  • Website: schlesingergroup.com
  • Ownership type: Private
  • Headquarters: Woodbridge Township, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 63%, India 22%, Nicaragua 4%, Other 11%
  • Founded year: 1966
  • Headcount: 1001-5000
  • LinkedIn: schlesinger-group

Schlesinger Group, now branded as Sago, is a market research firm founded in 1966 and headquartered in Woodbridge Township, New Jersey. With a workforce of over 300 employees, the company specializes in providing a wide array of qualitative and quantitative research services. Sago serves multiple industries, including Consumer Packaged Goods, Healthcare, Financial Services, and Media Technology. Their offerings include audience recruitment, automated research platforms, and healthcare solutions, all designed to help clients gain actionable insights. The company has built a reputation for its consultative approach and innovative tools, such as their digital discussion platforms and neuromarketing tools. Sago's commitment to understanding customer behavior and improving client connections has made it a trusted partner for businesses looking to enhance their strategic decision-making processes.


2. aytm

  • Website: aytm.com
  • Ownership type: Private
  • Headquarters: Mount Laurel Township, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 91%, Serbia 3%, Spain 3%, Other 3%
  • Founded year: 2009
  • Headcount: 51-200
  • LinkedIn: aytm

aytm, founded in 2009 and based in Mount Laurel Township, New Jersey, is a market research company that specializes in consumer insights. With a workforce of approximately 162 employees, aytm provides a variety of services including product development, market landscape analysis, and consumer experience insights. Their technology-driven platform allows clients to access a global audience of over 100 million respondents, facilitating real-time data collection and analysis. aytm's proprietary consumer panel, PaidViewpoint, is designed to ensure high-quality data by treating respondents with respect, which has contributed to their reputation in the industry. The company actively supports businesses across multiple sectors, helping them make informed decisions based on actionable insights. Their commitment to innovation is evident in their continuous development of automated templates and flexible research solutions, catering to the evolving needs of their clients.


3. Capstone Research Inc.

  • Website: capstoneresearch.com
  • Ownership type: Private
  • Headquarters: Fairfield, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1993
  • Headcount: 11-50
  • LinkedIn: capstone-research-inc-

Capstone Research Inc., based in Fairfield, New Jersey, is a market research firm that has been operational since 1993. The company specializes in providing insights and analytics tailored to the needs of businesses, particularly in the consumer product sector. Their service offerings include retail insights, shopper insights, statistical analysis, and product retrieval services. Capstone has built a reputation for delivering efficient and timely research solutions, which are crucial for clients aiming to navigate the complexities of market dynamics and consumer behavior. The firm has worked with a variety of prominent clients, including major brands like Coca-Cola and Johnson & Johnson, showcasing their capability to handle significant research projects. With a dedicated team of professionals and a network of data collection specialists, Capstone Research continues to play an important role in the market research industry.


4. Zeldis Research Associates, Inc


Zeldis Research Associates, Inc., based in Pennington, New Jersey, is a market research firm founded in 1991. With a team of 11 to 50 employees, the company specializes in both qualitative and quantitative research across key sectors, including financial services, healthcare, and education. Zeldis provides insights and strategies that help businesses enhance their market positioning and customer engagement. Their services range from brand awareness studies to product concept testing and market segmentation. The firm is recognized for its integrated approach, combining qualitative and quantitative methods to deliver comprehensive insights. Zeldis is also a woman-owned business, certified by the Women’s Business Enterprise National Council, which adds to its credibility in the industry. The company actively engages in thought leadership, offering webinars and podcasts that discuss current trends and challenges in market research, further solidifying its role as a knowledgeable player in the field.


5. HCD Research

  • Website: hcdi.net
  • Ownership type: Private
  • Headquarters: Flemington, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1991
  • Headcount: 11-50
  • LinkedIn: hcd-research

HCD Research, based in Flemington, New Jersey, is a market research firm founded in 1991. The company specializes in integrating traditional research methods with psychological, behavioral, and neuroscientific tools to gain insights into consumer behavior. HCD Research serves a variety of industries, helping businesses and organizations optimize their products and marketing strategies through comprehensive research methodologies. Their team employs innovative data collection techniques and interpretive skills to meet clients' market research objectives. With over 30 years of experience, HCD Research has developed a reputation for providing authentic consumer experience insights across various contexts, including online, in-store, and in laboratory settings. They are methodologically agnostic, focusing on both conscious and non-conscious measures to effectively answer research questions. HCD Research also engages in educational initiatives, such as webinars and their NeuroU symposium, to promote understanding of consumer neuroscience and its applications in market research.


6. Russell Research

  • Website: russellresearch.com
  • Ownership type: Private
  • Headquarters: East Rutherford, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1946
  • Headcount: 51-200
  • LinkedIn: russell-research

Russell Research, founded in 1946 and based in East Rutherford, New Jersey, is a market research firm dedicated to helping organizations understand their customers and navigate market changes. With a team of around 80 professionals, they specialize in custom market research, offering services such as tracking, concept/product development, purchase journey analysis, segmentation, and message development. Their approach combines qualitative and quantitative research methodologies, allowing them to provide actionable insights that empower clients to make informed business decisions. Russell Research serves a wide array of industries, including consumer packaged goods, financial services, and technology, showcasing their ability to adapt to various market demands. Their commitment to leveraging cutting-edge technology and research tools further enhances their capability to deliver meaningful insights to their clients.


7. Sago

  • Website: sago.com
  • Ownership type: Private
  • Headquarters: Woodbridge Township, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 38%, India 35%, Nicaragua 10%, Other 18%
  • Latest funding: Other (Grant), January 2023
  • Founded year: 1966
  • Headcount: 1001-5000
  • LinkedIn: sago-mrx

Sago, founded in 1966 and based in Woodbridge Township, New Jersey, is a private market research firm that specializes in both qualitative and quantitative research solutions. With a workforce of approximately 1,198 employees, Sago serves a variety of industries, including Consumer Packaged Goods, Healthcare, Financial Services, and Media Technology. The company is dedicated to helping businesses understand consumer behavior and improve decision-making through its advanced research methodologies. Sago utilizes innovative platforms such as Methodify for automated research and QualBoard for digital discussions, showcasing their commitment to integrating technology into their research processes. Their global reach is evident, with a significant portion of their workforce located in India, Nicaragua, Canada, and France, allowing them to tap into a wide range of insights and perspectives. Sago's focus on providing actionable insights and their long-standing presence in the market research industry position them as a relevant player in this field.


8. MAXimum Research

  • Website: maximumresearch.com
  • Ownership type: Private
  • Headquarters: Cherry Hill, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2000
  • Headcount: 201-500
  • LinkedIn: maximum-research

MAXimum Research, Inc., based in Cherry Hill, New Jersey, is a market research firm that has been providing data collection and processing services since its inception in 2000. With a workforce of approximately 105 employees, the company has built a reputation for delivering accurate and timely insights to a variety of clients, including research consultants and corporations. Their services include multimodal data collection methods such as telephone, web, and SMS surveys, which allow them to reach a broad audience across the United States. MAXimum Research prides itself on its commitment to quality and compliance, employing advanced technology and rigorous security measures to protect client data. The firm has conducted numerous projects across various industries, including healthcare, finance, and retail, showcasing its capability to handle diverse research needs. Their mission emphasizes personal attention and service, ensuring that clients receive tailored support throughout their research projects.


9. MarketView Research

  • Website: mvrg.com
  • Ownership type: Private
  • Headquarters: Edgewater, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1999
  • Headcount: 11-50
  • LinkedIn: marketview-research

MarketView Research, based in Edgewater, New Jersey, is a market research firm that specializes in product testing and consumer insights. Established in 1999 by Gail Apkarian, the company has built a reputation for providing qualitative research and testing services that help brands understand consumer behavior and enhance product development. With a team of 42 employees, MarketView Research focuses on delivering actionable insights that drive product success. Their client base includes prominent brands in the consumer packaged goods industry, particularly in beauty and personal care, showcasing their expertise in testing consumable goods. The firm has conducted thousands of product tests across various categories, emphasizing their commitment to quality and thoroughness in research. MarketView Research has remained independent and woman-owned since its inception, which adds a distinctive element to their approach in the market research sector.


10. Azurite Consulting

  • Website: azuriteconsulting.com
  • Ownership type: Private
  • Headquarters: Holmdel, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2017
  • Headcount: 11-50
  • LinkedIn: azuriteconsulting

Azurite Consulting, based in Holmdel, New Jersey, is a market research firm that specializes in B2B research services. Established in 2017, the company was founded by a team of ex-McKinsey consultants who aimed to transform the quality of primary research. Azurite focuses on providing tailored surveys, market interviews, and strategic insights primarily for clients in private equity and management consulting. They employ a proprietary machine learning technology to recruit respondents, ensuring high-quality data that supports informed business decisions. The firm has built a reputation for delivering unique datasets and actionable insights, which have been instrumental in various high-stakes investment decisions. Their commitment to managing every step of the research process in-house, without outsourcing, further enhances the reliability of their findings. Azurite has successfully supported clients in navigating complex market dynamics and has contributed to significant deal-making in the private equity sector.


11. Signet Research Inc.

  • Website: signetresearch.com
  • Ownership type: Private
  • Headquarters: Englewood, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1968
  • Headcount: 11-50
  • LinkedIn: signet-research-inc-

Signet Research Inc., based in Englewood, New Jersey, is a market research firm that has been operational since 1968. With a team of 11 to 50 employees, the company specializes in providing data-driven insights that empower clients to make informed business decisions. Their service offerings include customer experience research, internal surveys, and custom solutions tailored for marketers. Signet Research caters to a range of clients, including media brands, associations, and non-profits, helping them to better understand their audiences and refine their strategies. The firm prides itself on a consultative approach, ensuring that they listen to both their clients and survey respondents to develop research methodologies that address specific business challenges. This focus on collaboration and customization positions Signet Research as a strategic partner for organizations looking to enhance their market understanding and operational effectiveness.


12. Edison Research

  • Website: edisonresearch.com
  • Ownership type: Private
  • Headquarters: Somerville, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1994
  • Headcount: 11-50
  • LinkedIn: edison-research

Edison Research, founded in 1994 and based in Somerville, New Jersey, is a private research firm that specializes in audio, election, and market research. The company provides comprehensive data services to businesses and organizations, helping them understand consumer behavior and market trends through meticulous polling and analysis. Edison Research is recognized for its innovative audio research methodologies, including the Edison Podcast Metrics, which measures the weekly reach of podcast networks and shows, and the Share of Ear, a unique dataset that tracks all types of audio consumption in the U.S. Their election research is particularly notable, as they serve as the sole provider of election data for major news networks, conducting exit polls and providing timely analysis for U.S. elections. With a dedicated team of experts and a commitment to high-quality research, Edison Research has established itself as a trusted partner for various clients, from Fortune 500 companies to non-profits.


13. Research Connect USA

  • Website: research-connectllc.com
  • Ownership type: Private
  • Headquarters: Woodbridge Township, New Jersey, United States (USA)
  • Employee distribution: India 81%, United States (USA) 10%, United Kingdom (UK) 10%
  • Founded year: 2019
  • Headcount: 11-50
  • LinkedIn: research-connect-usa

Research Connect USA is a market research firm based in Woodbridge Township, New Jersey, established in 2019. The company specializes in qualitative and quantitative research services, helping businesses and organizations understand consumer behavior and preferences. They utilize various methodologies, including focus groups, online surveys, and ethnographic studies, to gather insights. With a global operational footprint, Research Connect connects brands with participants from multiple countries, enhancing the quality and relevance of their research outcomes. The firm has a strong emphasis on healthcare research, B2B research, and consumer insights, catering to a wide range of industries. Their commitment to quality assurance ensures that all participants are vetted, providing clients with reliable data for informed decision-making.


14. Bruno and Ridgway Research Associates

  • Website: brra.com
  • Ownership type: Private
  • Headquarters: Lawrence Township, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1970
  • Headcount: 11-50
  • LinkedIn: bruno-and-ridgway-research-assoc

Bruno and Ridgway Research Associates, based in Lawrence Township, New Jersey, is a market research firm that has been active since 1970. With a team of 11 to 50 employees, the company specializes in delivering strategic insights and digital marketing solutions tailored to various sectors, including healthcare, pharmaceuticals, medical devices, consumer products, and higher education. Their service offerings include market research, brand strategy, and digital marketing, which are designed to assist organizations in enhancing their brand management and growth. The firm prides itself on its ability to conduct both qualitative and quantitative research, providing clients with actionable insights that support strategic decision-making. Bruno and Ridgway has built a reputation for being a trusted partner, often returning to clients for their expertise in navigating complex market challenges.


15. Prs in Vivo

  • Website: prs-invivo.com
  • Ownership type: Private
  • Headquarters: Teaneck, New Jersey, United States (USA)
  • Founded year: 1972
  • Headcount: 51-200
  • LinkedIn: prs-in-vivo

Founded in 1972 and based in Teaneck, New Jersey, PRS IN VIVO is a market research consultancy that focuses on enhancing the performance of consumer-packaged goods brands and retailers. The company specializes in packaging optimization, shopper behavior analysis, and new product development. They leverage behavioral science to provide insights that help clients navigate the complexities of consumer behavior. PRS IN VIVO offers a range of innovative solutions, including the AI Pack Sprint for rapid packaging design validation and the Shopper DNA™ process for understanding shopper behavior. Their commitment to research is evident in their extensive experience, having evaluated over 30,000 packaging and shelf designs. PRS IN VIVO serves a variety of clients, including some of the world's most successful brands, and has recently been recognized as a Great Place to Work, reflecting their positive workplace culture.


16. G&r

  • Website: gandrllc.com
  • Ownership type: Private
  • Headquarters: Pennington, New Jersey, United States (USA)
  • Employee distribution: Ukraine 50%, United States (USA) 50%
  • Founded year: 1948
  • Headcount: 11-50
  • LinkedIn: g%26r

G&R Cooperative, LLC, based in Pennington, New Jersey, is an advertising research and consulting firm that specializes in improving marketing communications through effective research solutions. Founded in 1948 by George Gallup and Claude Robinson, G&R has a long history of innovation in the field of advertising research. The firm has tested over 200,000 ads and has developed many of the research designs that are now standard in the industry. G&R employs a unique combination of quantitative survey research and consumer neuroscience techniques to provide insights into audience perceptions and advertising effectiveness. Their services cover a wide range of areas, including message development, content assessment, and in-market performance tracking. G&R has worked with a variety of clients, including Fortune 1500 companies, advertising agencies, media companies, and government organizations, helping them to create more effective marketing communications. The firm prides itself on delivering high-quality research that adheres to rigorous standards, ensuring that clients receive reliable insights for their decision-making needs.


17. Edgell Communications


Edgell Communications, now known as EnsembleIQ, was founded in 1985 and is based in Randolph, New Jersey. The company operates as a private entity with a workforce of approximately 51 to 200 employees. EnsembleIQ serves as a business intelligence provider, offering marketing solutions and actionable insights tailored for professionals in sectors such as retail, technology, consumer goods, healthcare, and hospitality. Their approach combines research, event experiences, and membership communities to enhance decision-making and competitive advantage for their clients. They engage in custom and sponsored research, focusing on industry trends, shopper journey mapping, and brand positioning, among other areas. EnsembleIQ's commitment to delivering valuable insights and fostering connections within the industry underscores their role as a significant player in the market research field.


18. Sensory Spectrum

  • Website: sensoryspectrum.com
  • Ownership type: Private
  • Headquarters: New Providence, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1986
  • Headcount: 51-200
  • LinkedIn: sensory-spectrum

Sensory Spectrum, founded in 1986 and based in New Providence, New Jersey, is a consulting firm that specializes in sensory evaluation and consumer insights. The company is dedicated to connecting sensory science with consumer preferences to drive business success. With a team of experts led by founder Gail Vance Civille, Sensory Spectrum offers a range of services including sensory panels, managed sensory testing, and consumer research. Their approach integrates advanced sensory methods with statistical analysis to provide actionable insights for clients in various industries, particularly food and beverage, personal care, and academia. Sensory Spectrum has built a reputation for its customized research solutions, helping organizations understand product attributes and consumer behavior. They also provide training and education to empower clients in sensory methodologies, ensuring that their insights are both reliable and relevant.


19. AUS Inc

  • Website: ausinc.com
  • Ownership type: Venture Capital
  • Headquarters: Mount Laurel Township, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: Series A, $1.3M, August 2021
  • Founded year: 1967
  • Headcount: 201-500
  • LinkedIn: aus-inc

AUS Inc, founded in 1967 and based in Mount Laurel Township, New Jersey, is a consulting agency that specializes in market research and data management services. The company operates through several subsidiaries, including SSRS, Marketing Systems Group (MSG), and IPSCIO RoyaltySource. Each of these entities focuses on specific aspects of market research and consulting. SSRS, for instance, is a full-service survey and market research firm that employs professionals with advanced degrees in social sciences, providing services such as public opinion research and health policy research. MSG offers innovative products and services tailored for the survey research community, while IPSCIO focuses on data and consulting services for intellectual property management. AUS Inc has been actively involved in the market research industry since 1983, adapting to changes and investing in technology to enhance their data-driven solutions. The company received $1.28 million in Series A funding in August 2021, indicating a commitment to growth and innovation in their field.


20. BEESY Strategy

  • Website: beesystrategy.com
  • Ownership type: Venture Capital
  • Headquarters: Summit, New Jersey, United States (USA)
  • Employee distribution: United States (USA) 67%, Canada 26%, Argentina 8%
  • Latest funding: Seed, $700,000, May 2018
  • Founded year: 2018
  • Headcount: 11-50
  • LinkedIn: beesy-strategy

BEESY Strategy, founded in 2018 and based in Summit, New Jersey, is a consulting agency that specializes in behavioral science and marketing. With a team of 39 employees, the company focuses on helping businesses in the pharmaceutical and consumer packaged goods sectors understand and influence customer decision-making. Their services include package testing and premiumization strategies, which leverage behavioral science to drive commercial success. BEESY Strategy has received seed funding of $700,000, which supports their mission to integrate rigorous scientific insights into marketing strategies. The firm aims to bridge the gap between academic behavioral science and practical business applications, providing clients with a competitive edge in a rapidly evolving market.



Market Research Insights: Key Companies in New Jersey


CompanyHeadquarterSizeFoundedOwnership
Schlesinger GroupWoodbridge Township, New Jersey, United States (USA)1001-50001966Private
aytmMount Laurel Township, New Jersey, United States (USA)51-2002009Private
Capstone Research Inc.Fairfield, New Jersey, United States (USA)11-501993Private
Zeldis Research Associates, IncPennington, New Jersey, United States (USA)11-501991Private
HCD ResearchFlemington, New Jersey, United States (USA)11-501991Private
Russell ResearchEast Rutherford, New Jersey, United States (USA)51-2001946Private
SagoWoodbridge Township, New Jersey, United States (USA)1001-50001966Private
MAXimum ResearchCherry Hill, New Jersey, United States (USA)201-5002000Private
MarketView ResearchEdgewater, New Jersey, United States (USA)11-501999Private
Azurite ConsultingHolmdel, New Jersey, United States (USA)11-502017Private
Signet Research Inc.Englewood, New Jersey, United States (USA)11-501968Private
Edison ResearchSomerville, New Jersey, United States (USA)11-501994Private
Research Connect USAWoodbridge Township, New Jersey, United States (USA)11-502019Private
Bruno and Ridgway Research AssociatesLawrence Township, New Jersey, United States (USA)11-501970Private
Prs in VivoTeaneck, New Jersey, United States (USA)51-2001972Private
G&rPennington, New Jersey, United States (USA)11-501948Private
Edgell CommunicationsRandolph, New Jersey, United States (USA)51-2001985Private
Sensory SpectrumNew Providence, New Jersey, United States (USA)51-2001986Private
AUS IncMount Laurel Township, New Jersey, United States (USA)201-5001967Venture Capital
BEESY StrategySummit, New Jersey, United States (USA)11-502018Venture Capital


Want to Find More Market Research Companies?

If you want to find more companies that offer services like consumer insights, qualitative research, and data analysis you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.

With Inven you'll also get to know the company's:

  • Detailed Ownership: Who owns the company? Is it a public or private company? What is the ownership structure?
  • Contact data: Who are the founders and CEO's? What are their emails and phone numbers?
  • Financials: How do these companies perform financially? What are their revenues and profit margins?

...and a lot more!