Sports marketing companies in Florida play a pivotal role in promoting athletes, teams, and events. This sector includes agencies specializing in talent representation, event management, and brand partnerships. With the sporty landscape continuously evolving, many firms are now focusing on digital strategies and fan engagement technologies. As brands seek to connect through authentic experiences, companies are developing comprehensive solutions that meet the unique needs of sports organizations. Collaborations with tech industries signal a shift towards innovation, making this an exciting time for sports marketing professionals in the Sunshine State.


The companies featured in this list vary in size, with most located in major hubs like Miami and Jacksonville. Founded between 1988 and 2021, these organizations specialize in areas such as talent management, event production, and digital marketing. Ranging from small agencies to larger firms, they cater to different aspects of the sports industry—offering services that align with modern marketing trends and athlete empowerment initiatives. Their collective presence showcases Florida's essential role in shaping sports marketing.


Read on to discover more about Florida's top sports marketing companies.


Top 19 Sports Marketing Companies in Florida


1. Isl

  • Website: islagency.com
  • Ownership type: Private
  • Headquarters: Miami, Florida, United States (USA)
  • Employee distribution: Spain 51%, United States (USA) 45%, India 4%
  • Founded year: 2013
  • Headcount: 51-200
  • LinkedIn: islagency

ISL is a Miami-based sports management and marketing agency founded in 2013. The company specializes in offering a range of services tailored to sports organizations, brands, and athletes. Their offerings include event management, sponsorships, endorsements, travel management, and talent management. ISL aims to facilitate international growth opportunities for its clients, leveraging a robust network and industry expertise. The agency has been involved in high-profile projects, such as organizing tours for FC Barcelona and Manchester City, which highlights their operational capabilities. With a team that includes former professional athletes, ISL prioritizes the well-being of the talent they represent, ensuring a comprehensive approach to sports marketing.


2. SBX Group

  • Website: wearesbx.com
  • Ownership type: Private
  • Headquarters: Miami, Florida, United States (USA)
  • Employee distribution: United States (USA) 68%, Canada 32%
  • Founded year: 2013
  • Headcount: 11-50
  • LinkedIn: wearesbx

SBX Group, founded in 2013 and based in Miami, Florida, is a private talent agency and event management firm. With a team of 11-50 employees, they specialize in representing professional athletes and entertainment personalities, focusing on building and monetizing their clients' brands. SBX Group operates globally, with additional offices in Toronto, New York, Las Vegas, Tampa Bay, and Saskatoon. Their services extend beyond talent representation; they also create and manage sports and entertainment events, showcasing their capability to enhance market presence and profitability for their clients. The firm prides itself on its agility and innovative approach, ensuring that they meet the unique business objectives of each client while leveraging their extensive industry connections.


3. The Cut

  • Website: thecutagency.com
  • Ownership type: Private
  • Headquarters: Miami, Florida, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2018
  • Headcount: 1-10
  • LinkedIn: thecutagency

The Cut Agency, founded in 2018 and based in Miami, Florida, is a talent marketing agency that specializes in sports and entertainment. The agency is dedicated to maximizing the potential of athletes and entertainers through strategic partnerships and innovative marketing campaigns. Their service offerings include corporate endorsements, social media campaigns, personal appearances, and memorabilia signings, among others. The team, led by President and CEO Brad Cutler, who has extensive experience in sports marketing and operations, works closely with both individual influencers and businesses to enhance brand visibility and engagement. The Cut Agency has established itself as a player in the sports marketing field, providing tailored solutions that cater to the unique needs of their clients.


4. 1190 Sports

  • Website: 1190sports.com
  • Ownership type: Private
  • Headquarters: Miami, Florida, United States (USA)
  • Employee distribution: Chile 59%, Peru 41%
  • Founded year: 2016
  • Headcount: 11-50
  • LinkedIn: 1190-sports

1190 Sports, founded in 2016 and based in Miami, Florida, specializes in the management and commercialization of sports rights, including broadcasting, image, and distribution. The company operates with a collaborative approach, aiming to strengthen the connection between sports leagues, federations, clubs, and their audiences. With a team of around 29 employees, 1190 Sports has established itself as a key player in the sports marketing industry, particularly in Latin America. They are responsible for managing the global audiovisual rights of Liga1 in Peru, the Argentine Professional Football League, and the Brazilian Championship's A & B Series. Additionally, they hold exclusive commercial rights for the Chilean National Football Team, known as La Roja, and the Peruvian National Team, La Bicolor. Their innovative strategies and partnerships have led to significant audience engagement and sponsorship opportunities, showcasing their effectiveness in the sports marketing domain.


5. First Round Management


First Round Management, based in Miami, Florida, is a sports management agency founded in 2008. The company specializes in providing comprehensive representation and support for professional athletes across various sports, including mixed martial arts (MMA), football, soccer, boxing, and wrestling. Their services include contract negotiation, endorsement deals, and career development guidance, aimed at helping athletes maximize their potential both on and off the field. First Round Management also emphasizes community engagement through initiatives like their annual football camp, which offers mentorship and skills training for aspiring young athletes. With a dedicated team of agents and a focus on athlete welfare, First Round Management positions itself as a supportive partner in the careers of its clients.


6. Sports Book

  • Website: sportsbookinc.com
  • Ownership type: Private
  • Headquarters: Miami Beach, Florida, United States (USA)
  • Founded year: 1997
  • Headcount: 11-50
  • LinkedIn: sports-book

Sports Book, founded in 1997 and based in Miami Beach, Florida, is a talent agency that specializes in sports talent and modeling. The agency focuses on booking both male and female sports talent, as well as celebrities, for various events and advertising projects. Their clientele includes businesses and organizations that require authentic sports figures to enhance their promotional activities. Sports Book prides itself on providing a unique combination of athletic skill and model looks, catering to the increasing demand for authenticity in sports marketing. The agency has worked with notable clients such as ESPN The Magazine, MTV, Ocean Drive Magazine, Nordstrom, Adidas, and Nike, showcasing their involvement in high-profile projects within the industry. With a team of 11-50 employees, Sports Book continues to operate primarily in the advertising and event management sectors, adapting to the evolving needs of the sports marketing landscape.


7. Zawyer Sports & Entertainment

  • Website: zawyersports.com
  • Ownership type: Private
  • Headquarters: Jacksonville, Florida, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2019
  • Headcount: 51-200
  • LinkedIn: zawyer-sports-entertainment

Zawyer Sports & Entertainment, founded in 2019 and based in Jacksonville, Florida, is a sports management company that owns and operates several sports teams, including the Jacksonville Icemen and Savannah Ghost Pirates. The company also manages the Community First Igloo, a multi-purpose facility that serves as a practice venue and community hub. Through its marketing arm, 32 Degrees Marketing, Zawyer Sports provides a range of services such as branding, media buying, and promotional strategies. The organization emphasizes affordable family sports entertainment and actively engages with local communities through various initiatives, including youth programs and fundraising events. Their commitment to enhancing fan experiences and community involvement positions them as a significant entity in the sports marketing sector.


8. Corporate Sports & Entertainment


Corporate Sports & Entertainment, based in Tampa, Florida, is an advertising agency that specializes in sports marketing. Since its inception in 2018, the company has provided advertising sales services for more than 100 professional sports franchises and events, including those in the NFL, MLB, NBA, NHL, PGA, NASCAR, and professional tennis. They also work with numerous NCAA universities across the United States. The firm offers a range of promotional packages and hospitality services, helping businesses enhance their brand visibility through strategic sports partnerships. Their expertise allows them to create tailored advertising opportunities that cater to various budgets and target demographics, making them a significant player in the sports marketing industry.


9. ASA Entertainment

  • Website: asaentertainment.com
  • Ownership type: Private
  • Headquarters: Indialantic, Florida, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1994
  • Headcount: 11-50
  • LinkedIn: asa-entertainment

ASA Entertainment, founded in 1994 and based in Indialantic, Florida, is an event production and marketing agency that specializes in the action sports sector. The company has built a reputation for producing a high volume of action sports events, television shows, and content, more than any other company in the industry. Their services include event production, marketing strategies, and content creation, all aimed at connecting brands with Millennial and Gen Z consumers. ASA works with a roster of prominent athletes across various action sports, including skateboarding, BMX, freestyle motocross, snowboarding, and surfing. They have developed numerous customized marketing platforms that integrate brands into the lifestyle of young consumers, enhancing brand loyalty and engagement. ASA's events are not only numerous but also span from grassroots initiatives to large-scale productions, often televised and distributed globally. Their approach is comprehensive, handling everything from event design to execution, which allows them to maintain control over the brand message and consumer experience.


10. Rosenhaus Sports Representation


Rosenhaus Sports Representation, founded in 1988 and based in Miami Beach, Florida, is a sports agency dedicated to representing professional athletes. The firm specializes in contract negotiations and career management, ensuring that athletes receive fair compensation and achieve their career goals. With a small team of around 42 employees, Rosenhaus Sports prides itself on providing personalized services and hands-on attention to its clients. The agency has built a strong reputation in the industry, with notable endorsements from athletes like Rob Gronkowski, who praises Drew Rosenhaus as the best agent in the business. The agency's commitment to hard work and resourcefulness has allowed it to maintain a competitive edge in the sports representation field.


11. Pro Links Sports

  • Website: prolinkssports.com
  • Ownership type: Private
  • Headquarters: Tequesta, Florida, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1993
  • Headcount: 11-50
  • LinkedIn: prolinkssports

Pro Links Sports, based in Tequesta, Florida, is an event management and sports marketing firm that has been operational since 1993. The company specializes in organizing golf events and providing corporate hospitality services tailored to the needs of businesses, particularly Fortune 500 companies. Pro Links Sports has developed a reputation for its meticulous attention to detail and commitment to delivering exceptional service. They manage various aspects of event planning, from strategic execution to sponsorship activation. Their client roster includes well-known corporations such as 3M, General Mills, and Sherwin-Williams, indicating their strong presence in the industry. Pro Links Sports also serves as an agency of record for many clients, handling contract negotiations and consulting on sports-related interests. Their focus on golf allows them to create unique experiences that enhance brand visibility and foster meaningful business relationships.


12. Soccerex

  • Website: soccerex.com
  • Ownership type: Private Equity
  • Headquarters: Miami, Florida, United States (USA)
  • Employee distribution: United Kingdom (UK) 75%, India 12%, United Arab Emirates 12%
  • Latest funding: July 2022
  • Founded year: 1995
  • Headcount: 11-50
  • LinkedIn: soccerex

Soccerex is a private equity-backed company based in Miami, Florida, specializing in the football industry. Founded in 1995, it has established itself as a prominent player in hosting football business events, providing networking opportunities, and offering educational courses tailored for executives in the sport. Over the years, Soccerex has organized numerous events across various global cities, connecting football professionals and fostering business relationships. Their clientele includes football clubs, federations, and brands looking to innovate and collaborate within the sport. The company has also adapted to changing circumstances, such as the COVID-19 pandemic, by introducing digital events to maintain engagement with the football community. With a commitment to enhancing the football business landscape, Soccerex continues to play a significant role in the industry.


13. Samba Agency

  • Website: sambaagency.com
  • Ownership type: Private
  • Headquarters: Miami, Florida, United States (USA)
  • Founded year: 2011
  • Headcount: 11-50
  • LinkedIn: sambaagency

Samba Agency, also known as Samba Digital, is a Miami-based sports marketing agency founded in 2011. The agency specializes in creating tailored marketing strategies that engage fans through localized content. With a team of 11-50 employees, Samba Agency serves various clients in the sports industry, including teams and leagues, by offering services such as community management, localized campaigns, growth strategies, and translation services. Their innovative approach has allowed them to connect with over 500 million fans globally, showcasing their ability to enhance fan engagement and deliver measurable results. Notable projects include campaigns for the Kansas City Chiefs and Ligue 1 during significant sporting events. Samba Agency's commitment to understanding local cultures and delivering impactful marketing solutions positions them as a relevant player in the sports marketing sector.


14. TMRW Sports

  • Website: tmrwsportsgroup.com
  • Ownership type: Private Equity
  • Headquarters: Winter Park, Florida, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: Series A, June 2024
  • Founded year: 2021
  • Headcount: 11-50
  • LinkedIn: tmrw-sports

TMRW Sports, founded in 2021 and based in Winter Park, Florida, is a private equity-backed sports organization dedicated to modernizing the sports experience through technology. Co-founded by golf icons Tiger Woods and Rory McIlroy, TMRW Sports is involved in various initiatives aimed at enhancing the interaction between athletes and fans. One of their notable projects is TGL, a new golf league that seeks to redefine how golf is played and consumed, leveraging technology to create a more engaging experience. The company also focuses on business development and strategic partnerships within the sports and entertainment sectors, aiming to create innovative solutions that resonate with modern audiences. With a team that includes experienced professionals from major sports networks, TMRW Sports is positioned to make a significant impact in the sports marketing industry.


15. Postgame, LLC

  • Website: pstgm.com
  • Ownership type: Private
  • Headquarters: Sarasota, Florida, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2020
  • Headcount: 11-50
  • LinkedIn: postgame-llc

Postgame, LLC, based in Sarasota, Florida, is a sports marketing agency that specializes in Name, Image, and Likeness (NIL) marketing. Founded in 2020, the company connects brands with college athlete influencers to enhance marketing strategies aimed at Gen Z audiences. Postgame offers a comprehensive suite of services, including influencer campaigns, content creation, and brand activations. They have developed a robust network of over 75,000 college athletes, allowing them to facilitate effective engagement for their clients. The agency has successfully managed numerous campaigns for well-known brands such as Adidas, CVS, and McDonald's, demonstrating their capability in navigating the complexities of NIL marketing. Their tech-enabled approach, combined with hands-on support, allows them to manage influencer marketing campaigns at scale, making them a significant player in the sports marketing industry.


16. The Brandr Group (TBG)

  • Website: tbgusa.com
  • Ownership type: Private
  • Headquarters: Ponte Vedra Beach, Florida, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2014
  • Headcount: 11-50
  • LinkedIn: the-brandr-group-tbg-

The Brandr Group (TBG), founded in 2014 and based in Ponte Vedra Beach, Florida, is a private sports marketing agency that focuses on Name, Image, and Likeness (NIL) opportunities for student-athletes. With a team of professionals, including former athletes, TBG has established itself as a key player in the evolving landscape of collegiate sports marketing. The agency works closely with over 80 universities, representing the group rights of more than 12,000 student-athletes. Their services include facilitating brand activations, creating licensed player products, and managing content licensing. TBG is committed to ensuring fair compensation for athletes while adhering to NCAA guidelines. Their partnerships with brands and universities aim to enhance marketing campaigns and provide student-athletes with valuable opportunities to monetize their personal brands.


17. Team IP

  • Website: teamip.com
  • Ownership type: Private
  • Headquarters: Stuart, Florida, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1992
  • Headcount: 201-500
  • LinkedIn: team-ip

Team IP, founded in 1992 and based in Stuart, Florida, is a sports merchandising company that specializes in providing high-quality decorated apparel and branded products for various sports events. The company operates through three main divisions: Events, Digital Services, and Corporate Promotions. Team IP is recognized as the number one souvenir merchandiser for amateur sports in the United States, servicing over 2,200 events annually. Their business model focuses on turnkey solutions that enhance the fan experience while driving revenue for events. Team IP has established partnerships with prominent organizations, including ESPN Events, and serves a wide range of clients from youth sports to NCAA College Bowl Games. Their commitment to customer satisfaction and quality service has earned them multiple accolades, including being a five-time recipient of the Inc. 500/5000 Award. Team IP continues to innovate in the sports marketing industry, providing comprehensive merchandising solutions that cater to the needs of their clients and the fans they serve.


18. WMT Digital

  • Website: wmt.digital
  • Ownership type: Private
  • Headquarters: Miami, Florida, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2012
  • Headcount: 51-200
  • LinkedIn: wmtdigital

WMT Digital, founded in 2012 and based in Miami, Florida, is a private technology firm that specializes in digital marketing and data analytics. With a workforce of approximately 145 employees, the company provides a range of services tailored for sports organizations and brands. Their offerings include web and app development, e-commerce solutions, and platforms designed to enhance fan engagement. WMT Digital leverages data to create interactive experiences that not only engage fans but also drive revenue for their partners. They have collaborated with various sports teams and organizations, such as the Miami Hurricanes and Kentucky Wildcats, to develop custom solutions that meet the unique needs of the sports market. Their focus on data-driven decision-making and innovative technology positions them as a relevant player in the sports marketing sector.


19. Futbol Sites - A part of Better Collective

  • Website: futbolsites.net
  • Ownership type: Corporate
  • Headquarters: Miami, Florida, United States (USA)
  • Employee distribution: Argentina 50%, Chile 17%, Brazil 14%, Other 20%
  • Latest funding: $35.0M, April 2021
  • Founded year: 2008
  • Headcount: 201-500
  • LinkedIn: futbol-sites-network

Futbol Sites, part of Better Collective, is a Miami-based digital media company founded in 2008. It focuses on connecting global brands with soccer enthusiasts across Latin America and the United States. The company offers a range of services, including media amplification, branded content, and digital content production. With a workforce of around 344 employees, Futbol Sites operates multiple sports websites and brands, reaching over 60 million unique users monthly and serving more than 2 billion ad impressions. Their strategic approach helps brands engage with soccer fans, leveraging data and technology to create impactful marketing strategies. In 2021, they secured $35 million in funding, further solidifying their position in the sports marketing industry.



Sports Marketing Insights: Key Companies in Florida


CompanyHeadquarterSizeFoundedOwnership
IslMiami, Florida, United States (USA)51-2002013Private
SBX GroupMiami, Florida, United States (USA)11-502013Private
The CutMiami, Florida, United States (USA)1-102018Private
1190 SportsMiami, Florida, United States (USA)11-502016Private
First Round ManagementMiami, Florida, United States (USA)11-502008Private
Sports BookMiami Beach, Florida, United States (USA)11-501997Private
Zawyer Sports & EntertainmentJacksonville, Florida, United States (USA)51-2002019Private
Corporate Sports & EntertainmentTampa, Florida, United States (USA)11-502018Private
ASA EntertainmentIndialantic, Florida, United States (USA)11-501994Private
Rosenhaus Sports RepresentationMiami Beach, Florida, United States (USA)1-101988Private
Pro Links SportsTequesta, Florida, United States (USA)11-501993Private
SoccerexMiami, Florida, United States (USA)11-501995Private Equity
Samba AgencyMiami, Florida, United States (USA)11-502011Private
TMRW SportsWinter Park, Florida, United States (USA)11-502021Private Equity
Postgame, LLCSarasota, Florida, United States (USA)11-502020Private
The Brandr Group (TBG)Ponte Vedra Beach, Florida, United States (USA)11-502014Private
Team IPStuart, Florida, United States (USA)201-5001992Private
WMT DigitalMiami, Florida, United States (USA)51-2002012Private
Futbol Sites - A part of Better CollectiveMiami, Florida, United States (USA)201-5002008Corporate


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