The pet accessories manufacturing industry in Europe is a vibrant sector that caters to various pet needs through innovation and market trends. This industry includes companies producing toys, grooming products, accessories, and health items designed specifically for pets. There's a growing emphasis on sustainable and organic materials as consumers become more conscious of their purchasing habits. Interestingly, the pet accessories market is on a fast track, with digital marketplaces and e-commerce shaping how products are sold. Technological advancements, such as smart pet gadgets, are also redefining what pet owners can offer their furry friends, enhancing both convenience and care.


The list features a mix of investors, including venture capital firms and private equity players, headquartered mainly in major European cities like London, Stockholm, and Paris. Founded from 1969 to 2014, these firms vary in size, with some managing thousands or merely a handful of employees. In 2024, they collectively executed numerous deals, reflecting a growing interest in the pet accessories market. Investors such as EQT Group and Crowdcube have been particularly active, capitalizing on the industry's upward trajectory while providing critical support to emerging brands.


Top 19 Pet Accessories Manufacturing Investors in Europe


1. Crowdcube

  • Website: crowdcube.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2010
  • Headcount: 51-200
  • Number of deals in 2024: 3
  • LinkedIn: crowdcube-limited

Crowdcube is a London-based crowdfunding platform founded in 2010 that enables businesses to raise capital through equity investments. It connects startups and SMEs with potential investors, facilitating the funding process. The platform has a strong focus on promoting diversity and inclusion within its workforce while providing investment management services to its clients. Notably, Crowdcube has been involved in several significant transactions within the pet accessories manufacturing sector, including Aristopet, which raised $182,144 in August 2020; PitPat, which raised $971,392 in December 2016; Catipilla, which raised $253,485 in January 2021; HOWND, which raised $134,576 in April 2021; and Poppy’s Picnic, which raised $802,553 in February 2018. These investments highlight Crowdcube's active role in supporting innovative companies in the pet accessories market.


2. EQT Group

  • Website: eqtgroup.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 1001-5000
  • Number of deals in 2024: 30
  • LinkedIn: eqt-partners

EQT Group is a prominent investment firm founded in 1994, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Based in Stockholm, Sweden, EQT serves institutional investors by managing diverse investment portfolios across various sectors and geographies. In the pet industry, EQT has made significant strides, including the acquisition of Musti ja Mirri Group, a leading pet specialty retailer in the Nordic countries, and Independent Vetcare, the third largest veterinary services provider in the UK. Additionally, EQT Growth invested in Bought By Many, a leading pet insurance provider, showcasing their commitment to the pet sector. These transactions highlight EQT's strategic focus on the pet market, making them a relevant player in the pet accessories manufacturing industry.


3. 3i Group plc

  • Website: 3i.com
  • Type: Private Equity
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1945
  • Headcount: 201-500
  • Number of deals in 2024: 3
  • LinkedIn: 3i-group-plc

3i Group plc is a London-based private equity firm founded in 1945, specializing in private equity and infrastructure investments. The firm focuses on providing capital and expertise to mid-market companies, helping them grow sustainably. With a strong international presence and a diverse portfolio, 3i Group aims to create value for its stakeholders through strategic investments. Notably, 3i Group has made significant investments in the pet industry, including the acquisition of MPM, a premium natural pet food company, in November 2020 for approximately £125 million. This investment highlights their interest in the pet market and their strategy to support companies with strong market positions and international presence. Additionally, they were involved in a previous transaction with Vetoquinol, which raised funds in 2003, further indicating their engagement in the pet sector.


4. Bgf

  • Website: bgf.co.uk
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2011
  • Headcount: 51-200
  • Number of deals in 2024: 53
  • LinkedIn: bgfinvestments

BGF Investment Management Limited is a venture capital firm based in London, England, that was founded in 2011. The firm focuses on providing growth funding and value creation support to small and mid-sized businesses in the UK and Ireland. BGF addresses the funding gap in the market by making minority investments and offering extensive support services to help businesses scale. Among their notable transactions, BGF invested £6M in Scrumbles, a natural pet food brand, highlighting their engagement in the pet industry. This investment reflects BGF's strategy to support companies that cater to pet needs, positioning them as a relevant player in the pet accessories manufacturing sector. Additionally, BGF has a diverse portfolio, having invested in various sectors, including children's products and sustainable consumer goods, which showcases their broad investment approach.


5. Cvc

  • Website: cvc.com
  • Type: Private Equity
  • Headquarters: Luxembourg
  • Founded year: 2005
  • Headcount: 1001-5000
  • Number of deals in 2024: 16
  • LinkedIn: cvc-capital-partners

CVC Capital Partners is a prominent investment firm specializing in private equity, credit, secondaries, and infrastructure, managing approximately €193 billion in assets for over 1000 clients, including pension funds and institutional investors. Founded in 2005 and based in Luxembourg, CVC focuses on delivering sustainable value and growth through strategic investments. Notably, CVC has made significant strides in the pet industry, acquiring Petco in March 2016 for $4.6 billion, which is a major player in the pet accessories market. Additionally, in October 2021, CVC acquired a majority stake in Medivet, a veterinary group with over 350 branches in the UK, further solidifying their commitment to the pet sector. These transactions highlight CVC's active role in the pet accessories manufacturing industry, making them a relevant investor in this space.


6. IK Partners

  • Website: ikpartners.com
  • Type: Private Equity
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1989
  • Headcount: 201-500
  • Number of deals in 2024: 14
  • LinkedIn: ik-investment-partners

IK Partners is a private equity firm based in London, England, specializing in mid-market investments across Europe. Founded in 1989, the firm focuses on providing capital and strategic support to businesses in various sectors, including Business Services, Healthcare, Consumer, and Industrials. Notably, IK Partners has been involved in several acquisitions relevant to the pet industry, such as Ceva Santé Animale, which is a significant player in animal health, and Forthglade Foods, a company that produces natural pet food. These transactions highlight their engagement in the pet sector, although their overall investment strategy encompasses a wider range of industries.


7. Index Ventures

  • Website: indexventures.com
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1996
  • Headcount: 51-200
  • Number of deals in 2024: 67
  • LinkedIn: index-ventures

Index Ventures is a venture capital firm founded in 1996, based in London, England. The firm invests in innovative startups across various sectors, including technology and healthcare, providing capital and strategic support to entrepreneurs. They focus on building long-term partnerships with founders to drive success. Notably, Index Ventures has invested in Pets Deli, a Berlin-based startup that specializes in pet food and accessories, participating in both seed and Series A funding rounds. This involvement highlights their interest in the pet accessories manufacturing industry, alongside their broader investment strategy.


8. Ardian

  • Website: ardian.com
  • Type: Private Equity
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 1996
  • Headcount: 1001-5000
  • Number of deals in 2024: 21
  • LinkedIn: ardian

Ardian is a prominent investment management firm founded in 1996, based in Paris, Île-De-France, France. Specializing in private equity, real assets, and credit solutions, Ardian provides tailored investment strategies to institutional investors, family offices, and pension funds. The firm has a global presence and emphasizes sustainable finance, aiming to create lasting value for its clients. Notably, Ardian has made significant investments in the pet-related sector, including a debt financing round for Ceva Santé Animale, which raised over $129 million, and a recent acquisition of a minority stake in Mon Véto, a leading group of veterinary clinics in France, with a €100 million capital increase to support its growth. These transactions highlight Ardian's engagement in the pet care industry, which may extend to pet accessories manufacturing.


9. Naxicap Partners

  • Website: naxicap.fr
  • Type: Private Equity
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 2005
  • Headcount: 51-200
  • LinkedIn: naxicap-partners

Naxicap Partners is a private equity investment firm based in Paris, Île-De-France, France, founded in 2005. The firm specializes in private equity and growth capital investments, focusing on mid-cap and small-cap companies across various sectors, including technology, healthcare, and real estate. Naxicap Partners provides financial resources and strategic support to help businesses scale and enhance their market presence. Notably, they participated in a Series A funding round for Dog Chef, a Belgian company that raised 12.5 million euros to expand its production of fresh dog food, highlighting their engagement in the pet industry. This investment aligns with their strategy of supporting innovative companies and indicates their potential interest in the pet accessories manufacturing sector.


10. Ldc

  • Website: ldc.co.uk
  • Type: Private Equity
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1981
  • Headcount: 51-200
  • Number of deals in 2024: 15
  • LinkedIn: ldc

Lloyds Development Capital (Holdings) Limited, known as LDC, is a private equity firm based in London, England, founded in 1981. LDC specializes in providing growth capital and strategic support to mid-market businesses across various sectors. As part of Lloyds Banking Group, LDC aims to help management teams achieve their growth ambitions through investment and advisory services, fostering long-term partnerships to drive business success. Notably, LDC has been involved in several transactions relevant to the pet accessories manufacturing context, including their investment in LeMieux, which raised an undisclosed amount in a private equity round in March 2021. This investment highlights LDC's engagement in the pet-related market, although their portfolio also includes diverse companies such as Tropical Marine Center and Fatboy, indicating a broader investment strategy.


11. Kima Ventures

  • Website: kimaventures.com
  • Type: Venture Capital
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 2010
  • Headcount: 1-10
  • Number of deals in 2024: 50
  • LinkedIn: kima-ventures

Kima Ventures is a venture capital firm based in Paris, Île-De-France, France, founded in 2010. The firm specializes in investing in early-stage startups across various sectors, backing two startups per week with financial support and mentorship to help them navigate initial challenges. Notably, Kima Ventures has invested in several companies within the pet industry, including Hachiko, a pet-related startup that raised funds in 2014, and Barkibu, which also received seed funding in 2015. Furthermore, Kima Ventures participated in the Series A funding round for Dalma, a French pet insurance startup, which raised €15 million in 2022. These transactions highlight Kima Ventures' engagement in the pet accessories and services market, showcasing their commitment to supporting innovative solutions in this sector.


12. Verdane

  • Website: verdane.com
  • Type: Private Equity
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1985
  • Headcount: 51-200
  • Number of deals in 2024: 7
  • LinkedIn: verdane-capital

Verdane is a private equity investment firm based in Oslo, Norway, founded in 1985. The firm specializes in growth equity investments, particularly in technology-enabled companies, and provides capital and hands-on support to help businesses scale. Verdane focuses on digitalization and decarbonization trends, primarily targeting technology companies looking to enhance their market position and operational efficiency. Notably, Verdane has invested in Pet Media Group, which raised $12 million in a Series A round in August 2019, indicating their engagement in the pet industry. Additionally, they have made several investments in other sectors, such as Babyshop, which, while not directly related to pet accessories, showcases their diverse investment portfolio. Their involvement in the pet sector through Pet Media Group suggests a potential interest in expanding their investments in pet accessories manufacturing.


13. Portugal Ventures


Portugal Ventures is a venture capital firm founded in 2012, based in Porto, Portugal. The firm specializes in investing in startups with global ambitions, primarily located in Portugal. They provide capital and strategic support to help these startups grow and scale their operations. Portugal Ventures focuses on innovative projects across various sectors, including technology and health. Notably, they have invested in companies like Barkyn, which has raised significant funding to develop pet products and services, and Petable, which also operates in the pet sector. These transactions highlight Portugal Ventures' commitment to fostering entrepreneurship in the pet accessories manufacturing industry, alongside their broader investment strategy.


14. Eurazeo

  • Website: eurazeo.com
  • Type: Private Equity
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 1969
  • Headcount: 201-500
  • Number of deals in 2024: 40
  • LinkedIn: eurazeo

Eurazeo is a prominent investment management firm based in Paris, Île-De-France, France, specializing in private equity, private debt, and real assets. Founded in 1969, the firm has established a significant presence in the investment management landscape, focusing on tailored investment strategies that promote growth and expansion across various sectors, including technology and healthcare. Notably, Eurazeo has made strategic investments in the pet industry, such as acquiring a majority stake in Ultra Premium Direct, a French pet food brand, for EUR 68 million in March 2021. This investment highlights Eurazeo's interest in the pet market, showcasing their capability to identify and support growth opportunities within this sector. While their portfolio includes a variety of industries, their active participation in the pet food segment positions them as a relevant player in the pet accessories manufacturing space.


15. Swedencare

  • Website: swedencare.com
  • Type: Corporate
  • Headquarters: Malmo, Skåne, Sweden
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 1
  • LinkedIn: swedencare

Swedencare is a corporate investor based in Malmo, Skåne, Sweden, specializing in pet health products. Founded in 2000, the company offers a range of dietary supplements aimed at improving the health of dogs, cats, and horses, addressing various issues such as dental care and anxiety. Swedencare operates an online store for direct consumer sales. In recent years, the company has made significant acquisitions to enhance its market presence, including:1. **NaturVet** - Acquired for $447.5 million, this US-based company is known for its therapy supplements for pets, which aligns with Swedencare's focus on health products.2. **Custom Vet Products** - A UK-based producer of soft chews for pets, acquired for over £10 million, further diversifying Swedencare's product offerings in the pet accessories market.3. **Innovet** - An Italian veterinary company acquired for €50 million, expanding Swedencare's reach in the European market.4. **Animal Pharmaceuticals Inc.** - Acquired for approximately 131 million SEK, this company adds to Swedencare's portfolio in the veterinary health sector.5. **Stratford Pharmaceuticals** - Acquired for approximately $16.99 million, further solidifying their position in the pet health market.These transactions highlight Swedencare's strategic focus on enhancing its product range in the pet health and accessories sector, making it a relevant player in the industry.


16. Permira

  • Website: permira.com
  • Type: Private Equity
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1985
  • Headcount: 501-1000
  • Number of deals in 2024: 8
  • LinkedIn: permira

Permira is a London-based private equity investment firm founded in 1985, specializing in private equity and credit solutions. The firm partners with management teams and entrepreneurs to drive growth and create long-term value across various sectors, including technology, consumer, healthcare, and services. Notably, Permira acquired Arcaplanet on April 14, 2016, a leading player in the pet accessories and supplies market, which highlights their interest in the pet industry. Additionally, their diverse portfolio includes significant acquisitions such as Hugo Boss and Provimi, showcasing their strategic approach to transforming businesses into market leaders. With a focus on strategic investments, Permira aims to leverage their expertise to enhance the growth potential of the companies they invest in, including those in the pet accessories sector.


17. JamJar Investments


JamJar Investments is a venture capital firm based in London, England, founded in 2013. The firm specializes in investing in early-stage consumer tech brands, providing both financial backing and strategic support to help these companies grow. Notably, JamJar has invested in several companies within the pet accessories and services sector, including Tails.com, which raised funds in both Seed and Series A rounds, and ManyPets, which secured funding in a Series B round. Additionally, they have invested in Marleybones, a company focused on pet products, further demonstrating their commitment to the pet industry. JamJar's approach emphasizes building strong relationships with consumer brands, leveraging their experience from previous successful ventures to foster growth in the market.


18. Mobeus


Mobeus Equity Partners is a private equity investment firm based in London, UK, founded in 2012. The firm specializes in equity investments in UK-based SMEs, partnering with management teams to provide funding for management buyouts and equity releases, facilitating growth and strategic development. Mobeus operates across various sectors, including business services and healthcare, but has also made significant investments in the pet industry. Notably, they invested £4 million in Vet's Kitchen to support the rollout of their veterinary model, Vet’s Klinic, which focuses on delivering exceptional pet care. Additionally, Mobeus has invested in Bella & Duke Ltd, a company that raised funds to enhance its offerings in the pet food sector. These transactions highlight Mobeus's active role in the pet accessories and care market, demonstrating their commitment to supporting innovative companies within this industry.


19. Mercia Asset Management PLC

  • Website: mercia.co.uk
  • Type: Venture Capital
  • Headquarters: Henley-In-Arden, England, United Kingdom (UK)
  • Founded year: 1982
  • Headcount: 51-200
  • Number of deals in 2024: 41
  • LinkedIn: mercia-asset-management

Mercia Asset Management PLC is an investment management firm based in Henley-In-Arden, England, specializing in venture capital, private equity, and debt financing to support the growth of UK businesses. Founded in 1982, Mercia focuses on ambitious startups and established companies, particularly in technology and innovation sectors. Notably, they have made significant investments in the pet food industry, including a $19.47 million venture round for Pure Pet Food in October 2024 and a follow-on funding round to help the company expand its customer base and product offerings. Additionally, they provided debt financing to Naturaw Pet Food in January 2025. These transactions highlight Mercia's active role in the pet sector, particularly in supporting companies that are innovating within the pet food market, which is closely related to pet accessories manufacturing.



Pet Accessories Manufacturing Insights: Key Investors in Europe


InvestorHeadquarterSizeFoundedDeals 2024
CrowdcubeLondon, England, United Kingdom (UK)51-20020103
EQT GroupStockholm, Stockholm, Sweden1001-5000199430
3i Group plcLondon, England, United Kingdom (UK)201-50019453
BgfLondon, England, United Kingdom (UK)51-200201153
CvcLuxembourg1001-5000200516
IK PartnersLondon, England, United Kingdom (UK)201-500198914
Index VenturesLondon, England, United Kingdom (UK)51-200199667
ArdianParis, Île-De-France, France1001-5000199621
Naxicap PartnersParis, Île-De-France, France51-20020050
LdcLondon, England, United Kingdom (UK)51-200198115
Kima VenturesParis, Île-De-France, France1-10201050
VerdaneOslo, Oslo, Norway51-20019857
Portugal VenturesPorto, Porto, Portugal11-5020126
EurazeoParis, Île-De-France, France201-500196940
SwedencareMalmo, Skåne, Sweden11-5020001
PermiraLondon, England, United Kingdom (UK)501-100019858
JamJar InvestmentsLondon, England, United Kingdom (UK)1-1020136
MobeusLondon, England, United Kingdom (UK)11-5020120
Mercia Asset Management PLCHenley-In-Arden, England, United Kingdom (UK)51-200198241


Want to find more investors focusing on the pet accessories manufacturing industry?

If you want to find more investors that are active in the pet accessories manufacturingindustry, you can do that with Inven. We built this list and analysis throughInven's Investor Search, and there are a lot more private equity, venturecapital, and corporate investors like these globally.

With Inven, you'll also get to know:

  • Deal History: Number of deals and their sizes.
  • Portfolio: Companies they've invested in.
  • Contact data: Key dealmakers, including their emails and phonenumbers.
  • ...and much more!