Outdoor advertising companies in New York employ various visual media to capture consumer attention in high-traffic areas. This sector includes players specializing in billboards, transit ads, digital displays, and experiential marketing. The market is shifting toward innovative technologies that integrate data analytics, enhancing targeting and engagement. Furthermore, as cities evolve, outdoor advertising is finding creative ways to adapt, offering dynamic content that resonates with audiences. With the rise of digital media, outdoor advertising companies are diversifying their portfolios to include programmatic buying and data-driven campaigns, promising exciting advancements ahead for the industry.

This list features prominent outdoor advertising companies based in New York, showcasing a mix of medium-sized firms founded from the 1980s to today. Companies like Vector Media and Billups demonstrate strength in traditional formats and digital innovation. Most specialize in promotional displays, while a few, such as Colossal Media, emphasize artistic craftsmanship in ads. The industry houses both established brands and newer entrants, offering a wide variety of services and solutions to help businesses get noticed in a bustling urban marketplace.

Read on to explore the top outdoor advertising companies in New York.

Top 19 Outdoor Advertising Companies in New York

1. Vector Media

• Website: vectormedia.com
• Ownership type: Private Equity
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: November 2016
• Founded year: 1998
• Headcount: 51-200
• LinkedIn: vector-media-new-york

Vector Media is an advertising agency based in New York City, established in 1998. The company specializes in outdoor media and transit advertising, providing a comprehensive suite of services that includes premium large format advertising, public transit ads, street furniture, billboards, and experiential marketing. With a team dedicated to crafting impactful advertising experiences, Vector Media connects brands with consumers through creative storytelling and strategic placements. Their client roster features a range of well-known brands, showcasing their ability to drive visibility and engagement through innovative campaigns. The company operates in over 55 markets across the United States, highlighting its extensive reach and commitment to delivering measurable results for its clients.

2. Branded Cities

• Website: brandedcities.com
• Ownership type: Private Equity
• Headquarters: New York, New York, United States (USA)
• Employee distribution: Canada 55%, United States (USA) 45%
• Latest funding: December 2017
• Founded year: 2006
• Headcount: 51-200
• LinkedIn: branded-cities

Branded Cities is an advertising agency based in New York, specializing in Out-of-Home (OOH) media. Established in 2006, the company connects brands with audiences through iconic advertising displays located in high-traffic urban areas across North America. With a portfolio that includes over 3,700 media assets, Branded Cities focuses on spectacular and digital advertising, particularly in landmark locations such as Times Square and the Las Vegas Strip. They provide comprehensive services that include creative and production support for both digital and static campaigns, ensuring that brands achieve maximum visibility and engagement. The company has received recognition for its innovative campaigns, winning multiple awards in the OOH sector, which reflects its commitment to excellence and creativity in advertising.

3. Park Outdoor Advertising

• Website: parkoutdoor.com
• Ownership type: Private
• Headquarters: Binghamton, New York, United States (USA)
• Employee distribution: United States (USA) 88%, India 12%
• Founded year: 1984
• Headcount: 51-200
• LinkedIn: park-outdoor-advertising

Park Outdoor Advertising is an outdoor advertising company based in Binghamton, New York, with a history dating back to 1984. The firm specializes in providing a range of advertising solutions, including traditional billboards and modern digital displays. With a portfolio of over 1,500 billboards, Park Outdoor serves businesses in upstate New York and northern Pennsylvania, focusing on enhancing visibility and effectively reaching target audiences through strategic placements. The company operates multiple offices in key locations, including Binghamton, Finger Lakes, Utica, and Syracuse, allowing them to cater to a broad market. Their offerings include various billboard formats, such as bulletins, posters, and flex faces, which are designed to meet the specific needs of their clients. Park Outdoor Advertising has maintained a strong presence in the outdoor advertising industry, adapting to changes and trends while continuing to provide effective advertising solutions for local businesses.

4. Angel Media

• Website: angelmediaco.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: angel-media-company

Angel Media is an outdoor advertising company based in New York City, with additional operations in Los Angeles. Founded in 2015, the company specializes in advertising media displays and billboards, focusing on high-traffic areas to maximize visibility for its clients. With over 350 advertising units in prime locations, including the bustling streets of Manhattan and the upscale neighborhoods of Los Angeles, Angel Media aims to deliver impactful advertising solutions. The company prides itself on its strong relationships with municipalities and landowners, ensuring that all signage is compliant with local zoning codes. Their team, with over 30 years of industry experience, collaborates closely with advertisers and media agencies to execute effective campaigns. Angel Media also offers services such as analysis for landlords regarding the best use of their properties for signage, further solidifying their role in the outdoor advertising ecosystem.

5. billups

• Website: billups.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 39%, Canada 13%, United Kingdom (UK) 11%, Other 37%
• Founded year: 2003
• Headcount: 201-500
• LinkedIn: billups

Billups is an advertising agency based in New York City, established in 2003. The company specializes in out-of-home (OOH) advertising solutions, providing a range of services designed to help businesses effectively reach their target audiences. Their offerings include customized targeting, which allows advertisers to select audiences based on various criteria, and frictionless buying, which simplifies the process of acquiring OOH inventory. Additionally, Billups provides advanced reporting capabilities that measure campaign success through metrics such as audience exposure and location visitation. The company operates primarily in the advertising industry, utilizing technology and data science to refine advertising strategies. With a workforce of approximately 323 employees, Billups has a significant presence in the OOH advertising market, serving clients across the United States and beyond.

6. Wilkins Media

• Website: wilkinsmedia.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 93%, Canada 4%, United Kingdom (UK) 3%
• Founded year: 1965
• Headcount: 51-200
• LinkedIn: out-of-home-america

Wilkins Media is an established advertising agency based in New York City, specializing in out-of-home (OOH) advertising. Founded in 1965, the company has built a solid reputation over the decades, providing a range of services that include traditional OOH, transit advertising, place-based media, and experiential marketing. With a workforce of approximately 141 employees, Wilkins Media serves a variety of clients, primarily advertising agencies and brands looking to enhance their visibility and engagement through strategic media placements. Their expertise extends beyond the United States, with a presence in Canada and the United Kingdom, showcasing their global reach. The company prides itself on its ability to deliver tailored advertising solutions that resonate with target audiences, leveraging both traditional and innovative advertising methods.

7. Integration Media, Inc.

• Website: integrationmedia.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: integration-media-inc.

Integration Media, Inc. is an advertising agency based in New York, specializing in outdoor advertising solutions. Founded in 2009, the company has carved out a niche in the advertising industry by providing a variety of products designed to enhance visibility for businesses. Their offerings include billboards, wallscapes, taxi tops, and bus advertisements, which are essential tools for companies looking to reach potential customers in high-traffic areas. With coverage in over 75 billboard markets and 9 taxi top markets, Integration Media is positioned to serve clients across a broad geographic area. The company operates with a small team of 11-50 employees, indicating a focused approach to their services. While they have not reported any funding, their sustained operation since 2009 suggests a level of stability and relevance in the outdoor advertising market.

8. Intersection Co.

• Website: intersection.com
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 99%
• Latest funding: $150.0M, November 2017
• Founded year: 2015
• Headcount: 501-1000
• LinkedIn: intersection-co

Intersection Co. is a technology and advertising company based in New York City, founded in 2015. The company specializes in smart city solutions and out-of-home advertising, providing innovative services that enhance public spaces. One of their most recognized initiatives is LinkNYC, which transforms street furniture into digital displays that offer free Wi-Fi and advertising opportunities. Intersection's media products are strategically placed in high-traffic locations, including transit systems and airports, allowing brands to effectively engage urban audiences. With a workforce of approximately 1,951 employees, Intersection has established itself as a significant player in the outdoor advertising industry, leveraging technology to connect brands with consumers in meaningful ways. The company has also secured substantial funding, totaling $150 million as of November 2017, which supports its growth and innovation efforts.

9. Pivot Media Ventures

• Website: pivotooh.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: pivot-media-ventures

Pivot Media Ventures, based in New York City, is an advertising agency that specializes in out-of-home media solutions. Established in 2017, the company has carved out a niche in the advertising industry by providing a variety of formats, including traditional and digital billboards, transit advertising, and experiential marketing. With a team of creative professionals, Pivot Media Ventures focuses on crafting high-impact advertising strategies that engage audiences across the United States. Their client base primarily consists of businesses aiming to boost brand visibility in key urban markets. The company operates in major cities such as New York, Los Angeles, Chicago, Miami, Boston, and Seattle, showcasing their commitment to reaching diverse audiences through innovative advertising solutions.

10. Seen Media Group

• Website: seenmedia.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2020
• Headcount: 11-50
• LinkedIn: seen-media-group-llc

Seen Media Group, based in New York City, is an advertising agency that specializes in outdoor media and experiential marketing. Founded in 2020, the company has quickly established itself as a player in the outdoor advertising sector. Seen Media offers a range of services, including wild posting, billboards, guerilla marketing, and experiential activations. Their wild posting service is particularly noteworthy, as they claim to be a national leader in this cost-effective and disruptive advertising tactic. This method allows brands to reach target audiences at a street level, enhancing brand recognition in specific locales. Seen Media's portfolio also includes large format billboards and intimate street-level displays, designed to create meaningful connections with consumers. Their team boasts decades of combined experience, and they operate across major markets in the USA, as well as in the UK, Europe, Australia, Canada, and Asia. This broad operational scope, combined with their innovative approach, positions Seen Media Group as a relevant entity in the outdoor advertising industry.

11. PMD Media

• Website: pmd.media
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Founded year: 1991
• Headcount: 51-200
• LinkedIn: pmdmedia

PMD Media, founded in 1991 and based in New York City, operates as WNDW, an advertising agency that specializes in outdoor advertising solutions. The company focuses on hyper-local advertising strategies, offering services such as WNDWposter™ Display and WNDWscape™. These services enable brands to enhance their visibility at retail locations, effectively reaching consumers just before they make purchasing decisions. With a network of 50,000 storefronts across the United States, WNDW provides a unique platform for businesses to engage with local audiences. The company prides itself on its ability to quickly adapt and expand its advertising reach, making it a relevant player in the outdoor advertising industry.

12. Red Rock Outdoor

• Website: redrockoutdoor.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: red-rock-outdoor

Red Rock Outdoor is a private marketing firm based in New York City, founded in 2009. The company specializes in outdoor advertising and experiential marketing, offering a range of services designed to enhance brand visibility in high-traffic areas. Their product offerings include bulletins, wallscapes, window displays, and food cart advertising, all aimed at creating impactful advertising experiences. Red Rock Outdoor prides itself on its ability to connect brands with consumers through bold and creative advertising solutions. With a team of 11-50 employees, they have established a presence in the competitive New York City advertising market, focusing on innovative strategies that engage audiences both offline and online. The firm has not reported any funding, indicating a self-sustained operational model.

13. Massivemedia

• Website: massivemediainc.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1994
• Headcount: 11-50
• LinkedIn: massivemedia

Massivemedia is an advertising agency based in New York City, established in 1994. The company specializes in innovative marketing solutions, with a strong emphasis on outdoor advertising. Their service offerings include traditional billboard placements, as well as creative strategies like sidewalk graphics, beach advertising, and event marketing. Massivemedia tailors its promotional strategies to various sectors, including retail and healthcare, helping clients enhance brand visibility and engage effectively with their target audiences. The firm has built a reputation for its unique and engaging advertising methods, which include hand-drawn sidewalk art and product sampling initiatives. With a dedicated team of professionals, Massivemedia continues to evolve its approach to meet the changing demands of the advertising landscape.

14. Look Media

• Website: lookmediausa.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 48%, Indonesia 26%, Kenya 26%
• Founded year: 2006
• Headcount: 11-50
• LinkedIn: the-sampling-agency

Look Media, founded in 2006 and based in New York, is an advertising agency that specializes in pole banner media. With a team of 22 employees, the company has carved out a niche in providing high-impact advertising solutions primarily targeting consumers in shopping centers. Look Media operates a vast network of over 4,500 locations across more than 170 designated market areas (DMAs), allowing brands to reach verified audiences effectively. Their services include campaign planning and audience measurement, utilizing a proprietary database that tracks visitor demographics and behaviors. This data-driven approach enables clients to connect with real, measured audiences, enhancing the effectiveness of their advertising campaigns. Look Media has transitioned from an experiential marketing company to a focused provider of place-based media, emphasizing their expertise in pole banners. They maintain strong relationships with numerous real estate partners, ensuring optimal placement and visibility for their clients' advertisements.

15. Maximum Media & PR Inc

• Website: maximummedia.ca
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: Canada 100%
• Founded year: 2010
• Headcount: 1-10
• LinkedIn: maximum-media-pr

Maximum Media & PR Inc, founded in 2010 and based in New York City, is an advertising agency that specializes in billboard advertising and marketing strategies. The company is dedicated to securing high-visibility placements in prime locations, such as Times Square, to help businesses effectively reach large audiences. Their services include digital displays and customized advertising campaigns, catering primarily to various industries looking to enhance their brand recognition. With a small team of around 20 employees, Maximum Media & PR focuses on innovative approaches to outdoor advertising, utilizing state-of-the-art technology to create eye-catching ads that resonate with consumers. Their expertise in aligning advertising efforts with significant events, such as sports seasons and holidays, further demonstrates their commitment to maximizing the impact of billboard advertising for their clients.

16. New Tradition

• Website: newtradition.com
• Ownership type: Private Equity
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: June 2023
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: new-tradition-media

New Tradition Media is an advertising agency based in New York City, specializing in out-of-home (OOH) advertising. Established in 2010, the company has grown to employ around 67 individuals and operates primarily in the United States. New Tradition offers a range of services, including static and digital displays, as well as experiential marketing opportunities. Their client base consists mainly of national brands and advertising agencies looking to increase their visibility in high-traffic areas. The company has made significant strides in the industry, acquiring various high-profile advertising assets and expanding its footprint in key markets such as Los Angeles, Chicago, and San Francisco. New Tradition's focus on premium locations and innovative advertising solutions positions it as a noteworthy player in the outdoor advertising sector.

17. Screenverse

• Website: screenversemedia.com
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 91%, Canada 5%, Spain 5%
• Latest funding: $10.5M, April 2024
• Founded year: 2020
• Headcount: 11-50
• LinkedIn: screenverse

Screenverse is a New York-based digital advertising agency that focuses on programmatic out-of-home (OOH) advertising. Founded in 2020, the company has rapidly grown to employ around 44 professionals. Screenverse offers a variety of advertising solutions, including digital billboards, elevator advertising, and urban panels, targeting audiences in numerous venues. Their programmatic approach allows advertisers to optimize their campaigns effectively, reaching consumers in real-time across a vast network of over 100,000 digital screens. The company has secured significant partnerships and has been recognized for its innovative strategies in the OOH space. In April 2024, Screenverse raised $10.5 million in funding, further solidifying its position in the market and enabling continued expansion and technological advancement.

18. Ara Labs Inc.

• Website: arascreens.com
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 89%, United Kingdom (UK) 11%
• Latest funding: Seed, $240,000, November 2017
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: cargo-systems-inc.

Ara Labs Inc., founded in 2016 and based in New York City, is a digital advertising company that specializes in digital out-of-home (DOOH) network solutions. The company provides innovative advertising displays tailored for rideshare, retail, and municipal environments, allowing businesses to effectively engage audiences in high-traffic areas. Ara Labs has developed a strong partnership with Uber, positioning itself as the largest U.S. owner-operator of rideshare and taxi top digital billboards. Their comprehensive business model includes financing, installation, and maintenance of advertising hardware, along with integrated advertising services. The company has received seed funding of $240,000, which supports its growth and operational capabilities in the competitive outdoor advertising market.

19. Colossal Media

• Website: colossalmedia.com
• Ownership type: Corporate
• Headquarters: Brooklyn, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $1.1M, December 2021
• Founded year: 2004
• Headcount: 51-200
• LinkedIn: colossal-media

Colossal Media, based in Brooklyn, New York, is an advertising agency that specializes in hand-painted outdoor advertising and public art. Founded in 2004, the company has played a pivotal role in reviving the art of hand painting in the advertising industry. Colossal Media creates unique murals that not only serve as advertisements but also engage with the community through visual storytelling. They operate through a network of skilled painters and offer a range of services, including content capture and artist sourcing. The company has established itself as a prominent name in the outdoor advertising space, painting over 500 murals each year for some of the world's largest brands. Their commitment to craftsmanship is evident in their operations, which include the first and only sign painting apprenticeship program, ensuring a new generation of skilled painters. Colossal Media's work is characterized by its artistic quality and community focus, making it a notable player in the outdoor advertising industry.

Outdoor Advertising Insights: Key Companies in New York

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