The life insurance industry of California operates in a highly competitive space, offering a variety of products to suit the diverse financial security needs of its residents. Companies range from those specializing in only life insurance, to those providing comprehensive financial services, inclusive of life coverage. These businesses deepen financial security and enable peace of mind for consumers, offering options like term life insurance, permanent life insurance, guaranteed whole life insurance, and even final expense insurance. The products are designed to cover major expenses like mortgage, debt, college tuition, lost income, and more. With the rising awareness of financial preparedness, an uptick in demand for these services can be expected.


Top 19 life insurance companies in California

1. Ethos

  • Website: ethoslife.com
  • Headquarters: San Francisco, California, United States
  • Founded: 2016
  • Headcount: 201-500
  • Latest funding type: Series D
  • LinkedIn

Ethos is a life insurance company that offers both term life insurance and guaranteed issue whole life insurance. Their term length options range from 10 to 30 years, with coverage amounts from $20K to $2 million. They provide policies that can help cover various expenses, such as mortgage, debt, college tuition, and lost income. Ethos aims to provide fast and easy life insurance that can be applied for online without medical exams or blood tests.


2. AIG Direct

  • Website: aigdirect.com
  • Headquarters: San Diego, California, United States
  • Founded: 1995
  • Headcount: 201-500
  • LinkedIn

AIG Direct is a trusted source for life insurance products. They offer a variety of insurance options including term life, permanent life, and final expense insurance. Their website provides easy access to personalized life insurance quotes and helpful information on managing policies.


3. Matrix Direct

  • Website: matrixdirect.com
  • Headquarters: San Diego, California, United States
  • Founded: 1995
  • Headcount: 201-500
  • Latest funding type: Acquired
  • LinkedIn

Matrix Direct provides life insurance services to ensure the financial security of loved ones. They offer a trusted source for life insurance policies, including term life, permanent life, and whole life insurance. Their products may vary by state availability.


4. Collins and Associates

InsuranceExperts.com is a full-service insurance brokerage specializing in life, health, disability, and long-term care insurance. We offer a range of products including term life insurance, universal life insurance, and whole life insurance to meet the specific needs of individuals and businesses. Our expertise and partnerships with top-rated insurance carriers ensure our clients receive the best policies at affordable prices.


5. Amplify Life Insurance

Amplify Life is a life insurance company offering tax advantaged policies with moderate growth and downside protection. They provide access to funds while the policyholders are alive.


6. INSOMIS Corp.

  • Website: imms.com
  • Headquarters: Big Bear Lake, California, United States
  • Founded: 1973
  • Headcount: 11-50
  • LinkedIn

IMMS.com offers variable life insurance policies that provide policyowners with access to cash value through policy loans. These policies have adjustable life policy recast options and provide full disclosure of expenses, investment options, benefit provisions, and policyowner rights.


7. Leisure Werden & Terry

Leisure Werden and Terry Agency (LWT Agency) is a leading full-service life insurance brokerage agency since 1927. They offer a personalized partnership and business development ideas to help businesses create new sales. LWT Agency provides life insurance, long-term care insurance, annuities, and disability income products.


8. Ladder

  • Website: ladderlife.com
  • Headquarters: Palo Alto, California, United States
  • Founded: 2015
  • Headcount: 51-200
  • Latest funding type: Series D
  • LinkedIn

Ladder Life offers flexible and affordable life insurance plans that can be personalized to fit your needs. Their fully digital process provides coverage up to $3 million with no paperwork and no appointments needed.


9. Wholesale Insurance

Wholesale Insurance provides life insurance solutions for families, individuals, and businesses. They offer various types of life insurance policies, such as term and permanent policies, which can be used to supplement retirement funds, pay for long-term care, or provide financial support for dependents.


10. LeapLife

  • Website: leaplife.com
  • Headquarters: San Francisco, California, United States
  • Founded: 2017
  • Headcount: 11-50
  • Latest funding type: Acquired
  • LinkedIn

LeapLife is an online platform that offers personalized life insurance policies to consumers at affordable prices. The platform aims to revolutionize how consumers find, compare, and purchase life insurance policies online.


11. Westbridge Financial & Insurance Services

Westbridge Financial & Insurance Services, Inc. offers a range of insurance and financial planning services, including life insurance, health insurance, Medicare plans, and long-term care options.


12. Brosnan & Associates Financial & Insurance Services, LLC

Brosnan & Associates Financial & Insurance Services, LLC provides life insurance, disability income insurance, and long-term care insurance services to individuals and businesses.


13. NRI Life Insurance

NRI Life Insurance Agency is a provider of life insurance products from over 50 different life insurance companies across the US. They specialize in finding the best and cheapest life insurance for their clients regardless of which state they reside in.


14. Amplify Life Insurance

  • Website: beamplify.com
  • Headquarters: San Francisco, California, United States
  • Founded: 2019
  • Headcount: 11-50
  • Latest funding type: Series A
  • LinkedIn

Amplify Life Insurance is a provider of various life insurance options personalized to individual needs.


15. Eversafe Insurance

EVERSAFE INSURANCE AGENCY INC offers auto, homeowners, business, and life insurance coverage. They strive to provide individualized coverage and be relationship specialists for their customers. The companies they represent have consistently earned the highest ratings from AM Best.


16. Baratto Sullivan Insurance

Baratto Sullivan & Co. Insurance is an independent insurance agency that offers personal, health, life, and business insurance. They strive to build relationships with clients by listening to their needs and delivering custom solutions to common problems.


17. West Coast Insurance Agency

The West Coast Agency is an insurance agency that offers health care reform compliance updates and a monthly newsletter. They have information on individual, family and home insurance, and offer insurance quotes. They deal with life, senior and disability insurance.


18. Nra Endorsed Insurance Programs

NRA Approved Services is a company that offers a wide range of solutions designed to protect individuals and families through insurance policies.


19. English and Company Consulting

English and Company offers Medicare Solutions with a focus on helping people make smarter decisions to secure their future and protect what's important.


Want to find more life insurance companies?


If you want to find more companies that provide various life insurance options for financial security you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


With Inven you'll also get to know the company's:


  • Ownership: Which of these are private equity backed? Which are family-owned?
  • Contact data: Who are the owners and CEO's? What are their emails and phone numbers?
  • Financials: How do these companies perform financially? What are their revenues and profit margins?

...and a lot more!