The life insurance industry in California is crucial for financial planning, providing essential services that safeguard families' futures. Many companies offer a range of products, from term and whole life insurance to innovative policies with living benefits. As telehealth and digital platforms continue to shape customer expectations, companies are adapting to incorporate technology into their service offerings. The focus on personalization and financial education is becoming prominent as families increasingly desire tailored solutions to meet their unique needs. Moreover, the rise of startups indicates a shift towards simplified, user-friendly experiences in life insurance.

The companies identified in this list vary significantly in size and expertise. They range from major players, such as Farmers Insurance and Freedom Equity Group, to specialized agencies like AIG Direct and Collins and Associates. Headquartered in cities like Los Angeles, San Diego, and Irvine, these firms were established between the late 1940s and the early 2000s. With offerings including life insurance, retirement planning, and comprehensive financial services, each company brings a distinct approach to meeting clients' insurance needs.

Continue reading to discover the top life insurance companies in California.

Top 19 Life Insurance Companies in California

1. Farmers Insurance

• Website: farmers.com
• Ownership type: Private
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Other (Debt), $300.0M, October 2024
• Founded year: 1928
• Headcount: 10001+
• LinkedIn: farmers-insurance

Farmers Insurance, founded in 1928 and headquartered in Los Angeles, California, is a prominent insurance provider that offers a wide array of insurance products. These include auto, home, business, and notably, life insurance. The company serves both individual consumers and small businesses, focusing on risk management and asset protection through tailored insurance solutions. Farmers Insurance operates through a vast network of agents, ensuring personalized service and support for their clients. They provide various life insurance options, such as term life, whole life, and universal life, allowing customers to choose policies that best fit their financial goals and family needs. Recently, Farmers Insurance secured $300 million in funding, indicating ongoing investment in their operations and services. This financial backing supports their commitment to enhancing customer experience and expanding their product offerings.

2. AIG Direct

• Website: aigdirect.com
• Ownership type: Private
• Headquarters: San Diego, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1995
• Headcount: 51-200
• LinkedIn: aig-direct

AIG Direct, based in San Diego, California, is an insurance agency that specializes in life insurance products. Founded in 1995, the company has been dedicated to helping individuals secure financial protection for their families through a variety of life insurance policies, including term life, whole life, and final expense insurance. AIG Direct operates by providing personalized service through licensed agents, ensuring that customers receive tailored advice and support in finding suitable coverage options. The company has assisted over six million people in their search for quality life insurance, reflecting its significant presence in the industry. AIG Direct is a subsidiary of American General Life Insurance Company and is affiliated with The United States Life Insurance Company in the City of New York, which further solidifies its standing in the insurance market. The company does not report any recent funding, indicating stability in its operations without reliance on external financial support.

3. CPS Insurance Services

• Website: cpsinsurance.com
• Ownership type: Private
• Headquarters: Irvine, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1974
• Headcount: 51-200
• LinkedIn: cps-insurance-services

CPS Insurance Services, Inc. is an insurance agency based in Irvine, California, specializing in a range of financial services that include life insurance, long-term care insurance, and annuities. Established in 1974, the company has built a reputation for helping both individual consumers and businesses manage their risks and secure their financial futures. CPS Insurance Services focuses on providing customized insurance solutions that meet the unique needs of their clients. They also support financial professionals through their EPICC Center, which serves as a resource hub for market trends, sales ideas, and product information, thereby enhancing the effectiveness of their partners in the insurance industry.

4. Collins and Associates

• Website: insuranceexperts.com
• Ownership type: Private
• Headquarters: San Diego, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1973
• Headcount: 11-50
• LinkedIn: collins-and-associates

Collins and Associates, now known as Insurance Experts Solutions, is an insurance brokerage based in San Diego, California. Founded in 1973 by Michael G. Collins, the firm has built a reputation for providing comprehensive insurance solutions, including life, health, disability, and long-term care insurance. With a team of 11 to 50 employees, the company leverages over five decades of industry knowledge to assist both individual consumers and businesses in navigating their insurance needs. They emphasize a client-centric approach, working closely with top-rated insurance carriers to ensure clients receive the best policies at competitive prices. The firm is dedicated to helping clients understand their options and secure coverage that protects against financial risks associated with life events.

5. Freedom Equity Group, LLC. (OFFICIAL)

• Website: freedomequitygroup.com
• Ownership type: Corporate
• Headquarters: Arroyo Grande, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: October 2021
• Founded year: 2002
• Headcount: 10001+
• LinkedIn: freedom-equity-group

Freedom Equity Group, LLC. is a financial services firm based in Arroyo Grande, California, founded in 2002. The company specializes in providing insurance and retirement solutions, focusing on indexed universal life insurance and annuities. With a mission to empower individuals towards financial independence, Freedom Equity Group offers a range of products tailored to meet the unique needs of its clients. The firm collaborates with several well-known insurance carriers, including Fidelity & Guaranty, American National, and AIG, to deliver its offerings. The company has reported over $5.4 billion in face amount in force, showcasing its operational scale and client reach. Freedom Equity Group also emphasizes training and career opportunities for agents, positioning itself as a significant player in the insurance marketing space.

6. Insurance.com

• Website: insurance.com
• Ownership type: Corporate
• Headquarters: Foster City, California, United States (USA)
• Employee distribution: United States (USA) 50%, Indonesia 25%, India 25%
• Latest funding: July 2010
• Founded year: 2001
• Headcount: 11-50
• LinkedIn: insurance.com

Insurance.com, founded in 2001 and based in Foster City, California, is an insurance agency that specializes in helping consumers compare and purchase various types of insurance. The company offers a platform where individuals can explore options for auto, home, health, and life insurance. By leveraging tools and expert guidance, Insurance.com aims to simplify the insurance buying process for its users. The company has a team of insurance experts with extensive industry knowledge, dedicated to educating consumers about their insurance choices. Although it has not reported any recent funding, Insurance.com continues to operate actively in the insurance market, providing valuable resources and insights to help customers make informed decisions about their insurance needs.

7. Pinney Insurance Center, Inc

• Website: pinneyinsurance.com
• Ownership type: Private
• Headquarters: Roseville, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1972
• Headcount: 51-200
• LinkedIn: pinney-insurance-center-inc

Pinney Insurance Center, Inc., based in Roseville, California, is a private insurance brokerage founded in 1972. The company provides a comprehensive range of insurance products, including term life insurance, universal life insurance, and various annuities. Pinney Insurance focuses on empowering financial professionals and insurance agents by offering advanced technology tools, underwriting support, and back-office services. This approach streamlines the sales process and fosters better client relationships. With over 60 contracted carriers and a history of assisting thousands of agents, Pinney has established itself as a significant player in the life insurance market. Their innovative use of technology, such as the Insureio CRM, enhances their operational efficiency and client service capabilities. Pinney's commitment to training and support for agents further solidifies their role in the industry, making them a noteworthy entity in the life insurance sector.

8. Matrix Direct

• Website: matrixdirect.com
• Ownership type: Corporate
• Headquarters: San Diego, California, United States (USA)
• Latest funding: February 2007
• Founded year: 1995
• Headcount: 201-500
• LinkedIn: matrix-direct

Matrix Direct is an insurance agency based in San Diego, California, specializing in life insurance products. Established in 1995, the company offers a wide array of life insurance options, including term life, whole life, universal life, and final expense insurance. Their business model emphasizes personalized service, allowing customers to receive tailored quotes and assistance in selecting the right coverage for their needs. Matrix Direct operates under the umbrella of AIG, a prominent player in the insurance industry, which enhances its credibility and reliability. The company aims to help individuals protect their families financially through accessible and affordable life insurance solutions.

9. Amplify Life Insurance

• Website: getamplifylife.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series B, $20.0M, February 2024
• Founded year: 2019
• Headcount: 51-200
• LinkedIn: amplify-life-insurance

Amplify Life Insurance, based in San Francisco, California, is a venture capital-backed insurance company that specializes in life insurance products. Founded in 2019, Amplify offers a variety of policies designed to meet the financial protection and wealth-building needs of individuals. Their product lineup includes Variable Universal Life, Index Universal Life, Term Life, and Combination Life policies. Amplify aims to provide not just a safety net for beneficiaries but also opportunities for policyholders to grow their wealth in a tax-efficient manner. The company has recently secured $19.99 million in Series B funding as of February 2024, which underscores its commitment to innovation and growth in the life insurance sector. With a focus on a streamlined digital experience, Amplify seeks to simplify the process of obtaining life insurance, making it accessible and understandable for consumers.

10. Syncis

• Website: syncis.com
• Ownership type: Private
• Headquarters: Gardena, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2009
• Headcount: 1001-5000
• LinkedIn: syncis

Syncis, founded in 2009 and based in Gardena, California, is a private financial services company. It specializes in providing essential products such as life insurance, annuities, and retirement planning services. The company aims to strengthen families by making financial solutions accessible, particularly for middle-income families and small business owners. Syncis operates as an independent marketing organization, collaborating with some of the largest insurance and financial services providers in the United States to offer a range of financial protection options. Their associates play a crucial role in helping families and businesses secure their financial futures through education and tailored financial solutions. Syncis also emphasizes the importance of understanding basic financial concepts, which is integral to their approach in assisting clients with their financial decisions.

11. Sequoia Innovations Life & Retirement

• Website: sequoiainnovations.com
• Ownership type: Private
• Headquarters: Glendale, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2009
• Headcount: 201-500
• LinkedIn: sequoia-innovations

Sequoia Innovations Life & Retirement, based in Glendale, California, is an insurance agency that has been active since 2009. The company focuses on providing life insurance products that include living benefits, which allow clients to utilize their death benefits in the event of critical or chronic illnesses. This innovative approach aims to enhance financial security for individuals and families, addressing the growing concern over unexpected medical expenses. In addition to life insurance, Sequoia Innovations offers services in retirement planning, final expense coverage, college planning, mortgage protection, and long-term care. Their mission is to educate clients about the importance of financial protection and to advocate for solutions that improve their clients' peace of mind. With a dedicated team and a commitment to client service, Sequoia Innovations seeks to bridge the gaps in traditional insurance coverage, making them a noteworthy player in the life insurance sector.

12. All-Risks Insurance Brokers Limited

• Website: all-risks.com
• Ownership type: Corporate
• Headquarters: Windsor, California, United States (USA)
• Employee distribution: Canada 98%, Other 2%
• Latest funding: March 2024
• Founded year: 1954
• Headcount: 51-200
• LinkedIn: all-risks-insurance-brokers-limited

All-Risks Insurance Brokers Limited, founded in 1954 and based in Windsor, California, operates as an insurance brokerage. The company specializes in a wide array of insurance products, including auto, home, life, and business insurance. With a workforce of approximately 274 employees, All-Risks serves individual consumers and businesses primarily in Ontario, Canada. Their approach emphasizes personalized service, ensuring clients receive tailored insurance solutions that meet their specific needs. The company has established relationships with numerous reputable insurance providers, allowing them to offer competitive rates and comprehensive coverage options. All-Risks is committed to maintaining a supportive environment, avoiding the impersonal nature often associated with larger call centers. This focus on customer service is a key aspect of their business model, as they strive to provide clients with a familiar and responsive experience.

13. pasargadinsurance

• Website: insurancepasargad.com
• Ownership type: Private
• Headquarters: San Jose, California, United States (USA)
• Employee distribution: Iran 100%
• Founded year: 2006
• Headcount: 1-10
• LinkedIn: pasargadinsurance

Pasargad Insurance Company, based in San Jose, California, was founded in 2006 and operates as a private insurance provider. The company specializes in life insurance and future planning services, offering a variety of products including life insurance, retirement plans, and savings options. These products are designed to meet the needs of individuals and families seeking financial security. Pasargad Insurance primarily utilizes online platforms, allowing customers to conveniently purchase insurance and manage their policies. The company has positioned itself to cater to a specific market segment, focusing on personalized insurance solutions. Despite its small size, with a workforce of around 280 employees, Pasargad Insurance has made strides in the industry, particularly in the life insurance sector.

14. Alianza Seguros S.A.

• Website: alianza.com.bo
• Ownership type: Private
• Headquarters: Santa Cruz, California, United States (USA)
• Employee distribution: Bolivia 96%, Other 4%
• Founded year: 1991
• Headcount: 501-1000
• LinkedIn: alianza-seguros

Alianza Seguros S.A., officially known as Alianza Compaia de Seguros y Reaseguros S.A., is an insurance provider based in Santa Cruz, Bolivia. Founded in 1991, the company has built a solid reputation in the insurance market, offering a variety of products that include life insurance, general insurance, and health insurance. Alianza Seguros caters to both individual clients and businesses, aiming to mitigate financial risks associated with health and life events. Their operations are characterized by a focus on delivering reliable and essential insurance services, ensuring that clients can secure their most important assets. With a significant portion of their workforce located in Bolivia, Alianza Seguros is well-integrated into the local market, providing tailored solutions to meet the needs of their customers.

15. Globe Life American Income Division: McQuade Organization

• Website: mcquadeorganization.com
• Ownership type: Private
• Headquarters: Concord, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2020
• Headcount: 51-200
• LinkedIn: mcquadeorganization

Globe Life American Income Division: McQuade Organization is an insurance agency based in Concord, California, specializing in life insurance and financial planning services. Founded in 2020, the organization offers a range of products, including life insurance, living benefits, and no-cost benefits aimed at providing financial security to individuals and families. They emphasize their role in supporting the labor community, working closely with various labor unions and advocating for financial reform and workers' rights. With a focus on essential services that protect against unforeseen financial difficulties, the McQuade Organization has serviced over 11,000 clients and paid out 209 claims since its inception. Their mission reflects a commitment to social responsibility and community engagement, which distinguishes them in the insurance industry.

16. Exertus Financial Partners

• Website: exertusfinancialpartners.com
• Ownership type: Private
• Headquarters: Milpitas, California, United States (USA)
• Employee distribution: United States (USA) 95%, Georgia 3%, Canada 3%
• Founded year: 2015
• Headcount: 1001-5000
• LinkedIn: exertus-financial-partners

Exertus Financial Partners, founded in 2015 and based in Milpitas, California, operates as a private financial services and insurance agency. The company specializes in offering personalized financial strategies and life insurance products designed to empower individuals and families. Their mission is to provide financial education and business opportunities that help clients achieve financial freedom and security. Exertus Financial Partners offers a variety of services, including debt management, retirement planning, and tailored life insurance solutions. Their life insurance offerings, such as the XLIFE personalized life insurance, are designed to provide income protection and living benefits, catering to the needs of their clients. The company also emphasizes the importance of community support and mentorship, fostering a network of professionals dedicated to helping others navigate their financial journeys.

17. Hanasab Insurance Services, Inc.

• Website: hanasabinsurance.com
• Ownership type: Corporate
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: December 2022
• Founded year: 1996
• Headcount: 11-50
• LinkedIn: his-risk-management

Hanasab Insurance Services, Inc. is an insurance agency based in Los Angeles, California, founded in 1996. With a team of 22 employees, the company specializes in a wide array of insurance products, including life insurance, auto, homeowners, and business insurance. Hanasab Insurance is dedicated to providing personalized insurance solutions tailored to the unique needs of both individual consumers and businesses. Their life insurance offerings include term life and permanent whole life insurance, reflecting their commitment to protecting clients from financial losses due to unforeseen events. The agency prides itself on exceptional service and sound risk management, ensuring that clients receive the best possible coverage. Hanasab Insurance has built a reputation for being responsive and attentive to client needs, which is crucial in the insurance industry.

18. PFP Services

• Website: familysecurityplan.com
• Ownership type: Private
• Headquarters: Orange, California, United States (USA)
• Employee distribution: United States (USA) 98%, Other 2%
• Founded year: 1973
• Headcount: 201-500
• LinkedIn: pfp-services

PFP Services, known as The Family Security Plan®, is an insurance provider based in Orange, California. Established in 1973, the company specializes in a range of insurance products, including whole life, term life, critical illness, and accident insurance. PFP Services has carved out a niche by partnering with credit unions, allowing them to offer tailored insurance solutions to credit union members. This strategy not only enhances the financial security of families but also supports the growth of credit unions by providing valuable services. With a workforce of approximately 254 employees, the company has expanded its reach across 17 states, serving over 200,000 policyholders. Their focus on affordable insurance options and community engagement through initiatives like The FSP Foundation underscores their commitment to social responsibility and customer care.

19. Crescenta Valley Insurance

• Website: cvins.com
• Ownership type: Private
• Headquarters: La Crescenta-Montrose, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1969
• Headcount: 11-50
• LinkedIn: crescenta-valley-insurance

Crescenta Valley Insurance, established in 1969, is an independent insurance agency based in La Crescenta, California. With a team of 30 employees, the agency specializes in a range of insurance products, including auto, home, life, business, and restaurant insurance. They pride themselves on providing personalized service, ensuring that clients receive tailored coverage options that meet their specific needs. The agency is recognized for its strong community ties, actively supporting local organizations and initiatives. Crescenta Valley Insurance is also noted for its partnerships with reputable insurance providers, allowing them to offer competitive rates and comprehensive coverage. Their focus on life insurance reflects their understanding of the importance of protecting families and individuals against unforeseen circumstances, making them a trusted choice for clients in the area.

Life Insurance Insights: Key Companies in California

Company	Headquarter	Size	Founded	Ownership
Farmers Insurance	Los Angeles, California, United States (USA)	10001+	1928	Private
AIG Direct	San Diego, California, United States (USA)	51-200	1995	Private
CPS Insurance Services	Irvine, California, United States (USA)	51-200	1974	Private
Collins and Associates	San Diego, California, United States (USA)	11-50	1973	Private
Freedom Equity Group, LLC. (OFFICIAL)	Arroyo Grande, California, United States (USA)	10001+	2002	Corporate
Insurance.com	Foster City, California, United States (USA)	11-50	2001	Corporate
Pinney Insurance Center, Inc	Roseville, California, United States (USA)	51-200	1972	Private
Matrix Direct	San Diego, California, United States (USA)	201-500	1995	Corporate
Amplify Life Insurance	San Francisco, California, United States (USA)	51-200	2019	Venture Capital
Syncis	Gardena, California, United States (USA)	1001-5000	2009	Private
Sequoia Innovations Life & Retirement	Glendale, California, United States (USA)	201-500	2009	Private
All-Risks Insurance Brokers Limited	Windsor, California, United States (USA)	51-200	1954	Corporate
pasargadinsurance	San Jose, California, United States (USA)	1-10	2006	Private
Alianza Seguros S.A.	Santa Cruz, California, United States (USA)	501-1000	1991	Private
Globe Life American Income Division: McQuade Organization	Concord, California, United States (USA)	51-200	2020	Private
Exertus Financial Partners	Milpitas, California, United States (USA)	1001-5000	2015	Private
Hanasab Insurance Services, Inc.	Los Angeles, California, United States (USA)	11-50	1996	Corporate
PFP Services	Orange, California, United States (USA)	201-500	1973	Private
Crescenta Valley Insurance	La Crescenta-Montrose, California, United States (USA)	11-50	1969	Private

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