The health supplement stores industry in Benelux focuses on providing nutritional products that support health and wellness. Companies in this sector range from small start-ups creating innovative supplements to larger firms offering a variety of vitamins, minerals, and organic products. As consumer demand for holistic health rises, the market is shifting towards natural, plant-based, and personalized solutions. This trend is driven by an increasing awareness about nutrition's role in overall well-being. Alongside, e-commerce platforms are growing, allowing consumers easier access to health supplements while empowering new entrants to compete nationally or even internationally.


In Benelux, a mix of corporate investors, venture capitalists, and private equity firms supports the health supplement stores industry. These investors are headquartered mostly in Brussels, Amsterdam, and Luxembourg and vary in size from agile teams of under ten to major companies employing thousands. Founded between the late 19th century and the recent decade, these investors engaged in 2024 with 57 deals collectively. Their focus remains on fostering growth opportunities in health-related businesses, emphasizing sustainability and innovation within a flourishing market.


Top 19 Health Supplement Stores Investors in Benelux


1. dsm-firmenich

  • Website: dsm-firmenich.com
  • Type: Venture Capital
  • Headquarters: Maastricht, Limburg, Netherlands
  • Headcount: 10001+
  • Number of deals in 2024: 3
  • LinkedIn: dsmfirmenich

dsm-firmenich is a for-profit company based in Maastricht, Limburg, Netherlands, operating in the nutrition, health, and beauty sectors. With a workforce of over 10,000 employees, the company provides a diverse range of products, including fragrances, nutritional supplements, and active pharmaceutical ingredients. As an investor, dsm-firmenich has been actively involved in the health supplement space, participating in several significant transactions. Notable investments include EyePromise, which raised $3 million in 2014, and Rootine, which secured $3 million in 2021. In 2022, they led a $6.5 million Series A round for Momentous, a company focused on human performance. More recently, they co-led a Series A investment in VitaminLab, aimed at expanding facilities and automation lines. These transactions highlight dsm-firmenich's commitment to supporting innovative health supplement companies and enhancing product offerings in the nutrition sector.


2. Cvc

  • Website: cvc.com
  • Type: Private Equity
  • Headquarters: Luxembourg
  • Founded year: 2005
  • Headcount: 1001-5000
  • Number of deals in 2024: 16
  • LinkedIn: cvc-capital-partners

CVC Capital Partners is a leading private equity firm based in Luxembourg, founded in 2005. The firm specializes in private equity, credit, secondaries, and infrastructure, managing approximately €193 billion in assets for over 1000 clients, including pension funds and institutional investors. CVC has made significant investments in various sectors, including health and wellness. Notably, in January 2024, CVC invested in Sunday Natural, a leading brand for premium vitamins, minerals, and supplements, aiming to enhance the company's scaling and international reach. This investment aligns with CVC's strategy to deliver sustainable value and growth through strategic investments in the health supplement sector. Additionally, CVC's acquisition of Cooper in 2021 and the formation of Theramex from Teva Pharmaceutical Industries in 2018 further demonstrate their commitment to health-related investments, reinforcing their relevance in the health supplement stores industry.


3. Verlinvest

  • Website: verlinvest.com
  • Type: Venture Capital
  • Headquarters: Brussels, Brussels, Belgium
  • Founded year: 1995
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: verlinvest

Verlinvest is a Brussels-based venture capital firm founded in 1995, specializing in high-growth consumer brands across various sectors, including food, beverage, health, and technology. The firm provides long-term capital and strategic advisory services to help brands scale and innovate. Notable transactions include their investment in Genexa, a clean pharmaceutical company that raised $60M in Series A funding, and Cuure, which raised approximately 7 million euros in its latest fundraising round. Additionally, Verlinvest led a Series A funding round for Juicy Chemistry, an organic skincare brand, further showcasing their commitment to health and wellness. Their portfolio reflects a diverse range of companies that prioritize consumer needs and sustainable practices, making them a relevant player in the health supplement stores industry.


4. European Innovation Council (EIC)


The European Innovation Council (EIC) is a public entity based in Brussels, Belgium, established to support innovation and entrepreneurship across Europe. Founded in 1958, the EIC offers various funding programs, including the EIC Accelerator and EIC Pathfinder, aimed at helping startups and SMEs develop and scale their technologies. The EIC provides business acceleration services, networking opportunities, and prizes to foster innovation in multiple sectors. Notably, the EIC has been involved in several transactions relevant to the health supplement industry, such as Vésale Pharma, which raised over $1.9 million in a grant in December 2022, and S-Biomedic, which received both a venture round and a grant totaling over $1.4 million in October 2019. These investments highlight the EIC's commitment to supporting health-related innovations, making it a significant player in the health supplement stores sector.


5. Sofina

  • Website: sofinagroup.com
  • Type: Venture Capital
  • Headquarters: Brussels, Brussels, Belgium
  • Founded year: 1898
  • Headcount: 51-200
  • Number of deals in 2024: 4
  • LinkedIn: sofina

Sofina is a venture capital investment company based in Brussels, Belgium, founded in 1898. The firm specializes in providing patient capital to growing businesses across various sectors, including telecommunications, consumer goods, and energy. Notably, Sofina has made significant investments in the health supplement industry, including a $25 million investment in HealthKart, which focuses on expanding its omnichannel nutrition platform and launching new D2C nutrition brands. Additionally, Sofina invested in Mamaearth, a brand known for its health and wellness products. These transactions highlight Sofina's commitment to fostering sustainable growth in the health supplement sector, alongside its broader investment strategy.


6. PeakBridge


PeakBridge VC is a venture capital firm founded in 2018 and based in Luxembourg, specializing in FoodTech investments. The firm supports early-stage founders and businesses in the food industry by providing investment, consulting services, and access to a vast network of industry experts. Their focus is on innovative solutions that address significant challenges in the global food system, making them a key player in the FoodTech sector. Notably, PeakBridge has been involved in several relevant transactions, including Prenexus Health, which raised funds for health-related innovations, and iwi Life, which raised $10 million for its omega-3 supplement products. Additionally, their investment in CarobWay, which may have health-related applications, further emphasizes their engagement in the health supplement space. Overall, PeakBridge's portfolio reflects a commitment to supporting health-oriented innovations within the broader food industry.


7. Exor N.V.

  • Website: exor.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 26
  • LinkedIn: exor_2

Exor N.V. is a holding company based in Amsterdam, Netherlands, founded in 2009. It operates across various sectors, including automotive, healthcare, and media, and manages a diverse portfolio of companies such as Ferrari, Stellantis, and Philips. Exor focuses on enhancing value through strategic investments and operational support. Notably, Exor has been involved in significant transactions within the healthcare sector, including a substantial investment in Philips, which raised over $2.8 billion in Post-IPO Equity in August 2023. Additionally, Exor Ventures led a pre-seed investment round for Holifya, a digital health startup, showcasing its commitment to health-related innovations. These transactions highlight Exor's active role in the healthcare industry, which aligns with the interests of health supplement stores.


8. Vendis Capital

  • Website: vendiscapital.com
  • Type: Private Equity
  • Headquarters: Machelen, Flanders, Belgium
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: vendis-capital

Vendis Capital is a private equity investment firm based in Machelen, Flanders, Belgium, founded in 2009. The firm specializes in consumer scale-ups, providing capital and strategic support to help businesses grow internationally and implement effective digitalization strategies. Vendis Capital focuses on collaboration with entrepreneurs to enhance market presence and achieve sustainable growth. Notably, Vendis Capital has made significant investments in the health and wellness sector, including HerbalGem, a company specializing in health supplements, and Sylphar, a Belgium-based OTC company. These investments highlight their commitment to the health supplement industry, alongside their broader focus on consumer businesses. Other investments include Skins Cosmetics, a luxury beauty retailer, and Yarrah Organic Petfood, showcasing their diverse portfolio while maintaining a connection to health-oriented products.


9. V3 Ventures

  • Website: v3.ventures
  • Type: Venture Capital
  • Headquarters: Brussels, Brussels, Belgium
  • Founded year: 2022
  • Headcount: 1-10
  • Number of deals in 2024: 9
  • LinkedIn: v3-venture

V3 Ventures is a venture capital firm based in Brussels, Belgium, founded in 2022. The firm specializes in investing in early-stage consumer businesses across various sectors, including wellness, food, and lifestyle. V3 Ventures aims to support founders by providing capital and strategic guidance to help them build strong brands and achieve growth. Notably, they have participated in transactions such as Cuure, a wellness-focused company that raised approximately 7 million euros, and Revea, which raised $6 million for expanding its on-demand manufacturing capabilities. These investments highlight V3 Ventures' commitment to the health and wellness sector, making them a significant player in the health supplement stores industry.


10. Azelis

  • Website: azelis.com
  • Type: Corporate
  • Headquarters: Antwerp, Flanders, Belgium
  • Founded year: 2001
  • Headcount: 1001-5000
  • Number of deals in 2024: 5
  • LinkedIn: azelis

Azelis is a specialty chemical distributor and innovation service provider based in Antwerp, Belgium, founded in 2001. The company serves over 63,000 customers across various sectors, including life sciences and industrial markets. Azelis has been actively expanding its portfolio through acquisitions, particularly in the health and life sciences sectors. Notable transactions include the acquisition of Ingredi AB, a distributor of raw materials and ingredients for the Swedish food and health industry, which enhances their capabilities in health supplements. Additionally, their acquisition of Megafarma, a specialty distributor for the pharma, food, and veterinary industries, further solidifies their presence in the life sciences sector. These strategic moves reflect Azelis' commitment to providing high-quality raw materials and innovative formulations tailored to market needs, particularly in health-related applications.


11. Astanor

  • Website: astanor.com
  • Type: Venture Capital
  • Headquarters: Luxembourg
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 10
  • LinkedIn: astanor-venture

Astanor is an impact investment firm based in Luxembourg, founded in 2017, that specializes in the agrifood tech sector. They aim to support innovative companies that are working towards creating sustainable food systems. Astanor has been involved in several notable transactions that align with health and wellness, including: 1) Heali AI, a digital food as medicine platform that raised $3 million in seed funding to expand its product offerings for medically tailored meal suggestions; 2) Digestiva, which raised $18.4 million in Series A funding, indicating a strong market interest in digestive health solutions; and 3) Holobiome, which raised $9 million in seed funding, further emphasizing their commitment to health-related innovations. These investments reflect Astanor's strategy to leverage their expertise in agrifood tech to drive growth in health-focused companies.


12. Prosus Group

  • Website: prosus.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2019
  • Headcount: 10001+
  • Number of deals in 2024: 21
  • LinkedIn: prosus-group

Prosus Group is a global technology investor and operator based in Amsterdam, Netherlands, founded in 2019. The firm focuses on enhancing everyday life through technology and operates across various sectors, including online classifieds, food delivery, payments, and education technology. Notably, Prosus has made significant investments in the health sector, particularly in PharmEasy, which raised substantial funding rounds of $216 million in April 2024, $500 million in July 2021, and $350 million in April 2021. These investments highlight Prosus's commitment to supporting health-related businesses, particularly those involved in health supplements and online pharmacy services, thereby fostering community growth and sustainable business practices in the health sector.


13. Rockstart

  • Website: rockstart.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 16
  • LinkedIn: rockstart

Rockstart is a startup accelerator and investment firm based in Amsterdam, Netherlands, founded in 2011. They empower early-stage founders across various sectors, including AgriFood, Energy, and Emerging Technology, by providing investment, mentorship, and networking opportunities. Rockstart's business model emphasizes supporting purpose-driven entrepreneurs to drive positive change. Notably, they have invested in health-related startups such as Renal Tracker, which focuses on kidney health, and Medvice Digital Health, which aims to enhance healthcare delivery through digital solutions. These transactions highlight Rockstart's engagement in the health sector, making them a potential investor in health supplement stores.


14. Gimv

  • Website: gimv.com
  • Type: Venture Capital
  • Headquarters: Antwerp, Flanders, Belgium
  • Founded year: 1980
  • Headcount: 51-200
  • Number of deals in 2024: 8
  • LinkedIn: gimv

Gimv is a venture capital investment firm based in Antwerp, Flanders, Belgium, founded in 1980. The firm partners with innovative companies across various sectors, including Consumer, Healthcare, Life Sciences, Smart Industries, and Sustainable Cities. Gimv provides investment management and strategic support to help businesses grow sustainably, primarily targeting entrepreneurial companies seeking capital and expertise to navigate market challenges. Notably, Gimv has been involved in significant transactions such as their investments in Ablynx, a biotechnology company focused on developing Nanobody technology, which raised substantial funding through various rounds (Series A, B, C, and grants). Additionally, Gimv acquired a majority stake in France Thermes, a company that could potentially align with health and wellness, further indicating their interest in sectors related to health and consumer products. This diverse portfolio suggests that Gimv is well-positioned to consider investments in health supplement stores as part of their broader strategy.


15. Fagron

  • Website: fagron.com
  • Type: Corporate
  • Headquarters: Rotterdam, South Holland, Netherlands
  • Founded year: 1990
  • Headcount: 1001-5000
  • Number of deals in 2024: 1
  • LinkedIn: fagron

Fagron is a corporate investor based in Rotterdam, South Holland, Netherlands, founded in 1990. The company specializes in personalized medicine and compounding services, providing customized treatment solutions for healthcare professionals and patients. Fagron's innovative products, such as Pentravan® and SyrSpend®, enhance effective medication delivery. In recent years, Fagron has made several strategic acquisitions to expand its presence in the pharmaceutical sector. Notable transactions include the acquisition of AnazaoHealth Corporation, a leading sterile compounding pharmacy in the U.S., and CareFirst Specialty Pharmacy, which specializes in non-sterile medication. Additionally, Fagron acquired London Specialist Pharmacy in 2024, further solidifying its footprint in the pharmacy sector. These acquisitions reflect Fagron's commitment to enhancing its product offerings and market reach within the healthcare industry, which includes health supplements and compounded medications.


16. Wessanen Benelux (B Corp)


Wessanen Benelux (B Corp), founded in 1765 and based in Amsterdam, is a corporate investor specializing in organic and plant-based food products. The company operates under the brand Ecotone and offers a diverse range of health-oriented items, including dairy-free drinks, breakfast cereals, and vegetarian spreads. Wessanen targets health-conscious consumers and retailers, promoting sustainability and biodiversity through its offerings. Notable transactions include the acquisition of Piramide tea, enhancing its position in the organic tea market, and the acquisition of Abbot Kinney's, which focuses on organic almond and coconut yogurts and ice creams. These strategic moves reflect Wessanen's commitment to expanding its portfolio in health-focused products, reinforcing its relevance in the health supplement stores sector.


17. s16vc - Founders for Founders Fund

  • Website: s16vc.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 7
  • LinkedIn: s16vc

s16vc - Founders for Founders Fund is a venture capital firm based in Amsterdam, Netherlands, founded in 2020. The firm focuses on providing advisory services to businesses, emphasizing the importance of strategic management and guidance. Notably, s16vc has invested in several health-related startups, including Paloma Health, which focuses on health management, Nutrisense, which offers health monitoring solutions, and Humanity, which is involved in health services. These investments highlight s16vc's engagement in the health and wellness sector, making them a relevant player in the health supplement stores context.


18. Mutares Benelux

  • Website: mutares.com
  • Type: Private Equity
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2021
  • Headcount: 51-200
  • Number of deals in 2024: 16
  • LinkedIn: mutares-benelux

Mutares Benelux, a private equity firm based in Amsterdam, specializes in acquiring and managing companies in transition. Founded in 2021, the firm focuses on providing operational support and consulting services to enhance profitability and growth across various sectors, including automotive, technology, and retail. In 2024, Mutares made significant strides in the retail sector with the acquisition of Drogerie Natura, a company that likely includes health supplements in its product range. Additionally, their acquisition of Prenatal, a retailer focused on mother and child products, further emphasizes their commitment to the retail space. Mutares also acquired Gläserne Molkerei, an organic dairy unit, which aligns with health-conscious consumer trends. These transactions highlight Mutares' strategic investments in sectors that intersect with health and wellness, making them a notable player in the health supplement stores industry.


19. Capricorn Partners


Capricorn Partners is an investment management firm based in Leuven, Flanders, Belgium, specializing in venture capital, growth capital, and quoted equity funds. Founded in 1993, the firm focuses on innovative companies across various sectors, including digital technologies, health, and clean technologies. They are committed to responsible investing, aiming to create both financial returns and strategic value for their clients. Notably, Capricorn Partners has participated in several funding rounds for health-related companies, such as DMC Biotechnologies, which raised significant capital in multiple rounds (Seed, Series A, and Series B) to advance its biotechnology solutions. This involvement highlights their interest in the health sector, making them a relevant player in the health supplement stores industry.



Health Supplement Stores Insights: Key Investors in Benelux


InvestorHeadquarterSizeFoundedDeals 2024
dsm-firmenichMaastricht, Limburg, Netherlands10001+3
CvcLuxembourg1001-5000200516
VerlinvestBrussels, Brussels, Belgium11-5019955
European Innovation Council (EIC)Brussels, Brussels, Belgium201-500195857
SofinaBrussels, Brussels, Belgium51-20018984
PeakBridgeLuxembourg11-5020188
Exor N.V.Amsterdam, North Holland, Netherlands11-50200926
Vendis CapitalMachelen, Flanders, Belgium11-5020093
V3 VenturesBrussels, Brussels, Belgium1-1020229
AzelisAntwerp, Flanders, Belgium1001-500020015
AstanorLuxembourg11-50201710
Prosus GroupAmsterdam, North Holland, Netherlands10001+201921
RockstartAmsterdam, North Holland, Netherlands11-50201116
GimvAntwerp, Flanders, Belgium51-20019808
FagronRotterdam, South Holland, Netherlands1001-500019901
Wessanen Benelux (B Corp)Amsterdam, North Holland, Netherlands51-20017650
s16vc - Founders for Founders FundAmsterdam, North Holland, Netherlands11-5020207
Mutares BeneluxAmsterdam, North Holland, Netherlands51-200202116
Capricorn PartnersLeuven, Flanders, Belgium11-5019935


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