Email marketing plays a pivotal role in digital communications, enabling businesses to engage directly with customers through tailored messages. Companies in this sector vary significantly in size and specialization, encompassing everything from boutique agencies to established firms. They excel in crafting automated campaigns, data-driven strategies, and performance analytics. As technology advances, trends like AI-driven personalization and integration with other marketing channels are gaining traction, underscoring the shift towards more intelligent marketing solutions. Email marketing's ability to foster engagement and drive conversions remains crucial, even as challenges such as deliverability and privacy concerns rise.


The email marketing scene in Maryland hosts a mix of companies varying in size, with most operating between 11-500 employees. Established primarily in urban centers like Baltimore and Frederick, these firms were founded between 1994 and 2021. They specialize in a range of services including list management, automated campaigns, and comprehensive data solutions. Notably, one company, SparkPost, stands out with its impressive funding and technological innovation. Each firm tailors its offerings to help clients bolster their marketing efforts, solidifying Maryland's role as a hub in the email marketing industry.


Continue reading to discover Maryland’s top email marketing companies.


Top 19 Email Marketing Companies Companies in Maryland


1. Vertex Communication Group, Inc.


Vertex Communication Group, Inc., based in Frederick, Maryland, has been a player in the digital marketing sector since its inception in 2001. The company specializes in email marketing solutions, providing a range of services designed to help businesses optimize their marketing efforts. Their offerings include full-service email marketing, custom email production, and marketing automation, all aimed at enhancing customer engagement and driving business growth. Vertex prides itself on its ability to supplement marketing teams, offering strategic support in areas such as campaign management, creative services, and deliverability management. With a team of experienced professionals, Vertex has established itself as a reliable partner for businesses looking to improve their email marketing strategies. The company has not reported any funding, indicating a self-sustained operational model.


2. Publishing Services, an Agora company

  • Website: pubsvs.com
  • Ownership type: Private
  • Headquarters: Baltimore, Maryland, United States (USA)
  • Founded year: 2002
  • Headcount: 51-200
  • LinkedIn: publishing-svs

Publishing Services, an Agora company, is a Baltimore-based firm founded in 2002 that specializes in email marketing and data management solutions. With a team of approximately 64 employees, the company focuses on providing automated email marketing services and deliverability support to help businesses effectively connect with their target audiences. Their offerings include data and campaign management tools designed to enhance the effectiveness of email campaigns. By marrying long-term customer engagement strategies with real-time tactics, Publishing Services aims to create personalized experiences for clients. Their commitment to optimizing marketing strategies through data insights positions them as a relevant player in the email marketing industry.


3. L-Soft

  • Website: lsoft.com
  • Ownership type: Private
  • Headquarters: Bethesda, Maryland, United States (USA)
  • Employee distribution: United States (USA) 81%, Sweden 19%
  • Founded year: 1994
  • Headcount: 11-50
  • LinkedIn: l-soft

L-Soft, founded in 1994 and based in Bethesda, Maryland, is a private software company that specializes in email list management and marketing solutions. The company is best known for its products, LISTSERV and LISTSERV Maestro, which facilitate effective email communications for a variety of organizations, including businesses and educational institutions. L-Soft's offerings include comprehensive tools for managing email newsletters, discussion groups, and announcement lists, making it a valuable resource for organizations looking to enhance their outreach efforts. The company also emphasizes customer support and training, ensuring that users can maximize the potential of their software. With a customer base that spans multiple sectors and millions of subscribers on public lists, L-Soft has made a significant impact in the email marketing industry.


4. DirectMail.Com

  • Website: directmail.com
  • Ownership type: Private
  • Headquarters: Prince Frederick, Maryland, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1970
  • Headcount: 201-500
  • LinkedIn: directmail.com

DirectMail.Com, based in Prince Frederick, Maryland, is a marketing agency that has been operational since 1970. With a workforce of around 250 professionals, the company specializes in direct marketing solutions, offering a wide array of services that include mailing lists, creative agency services, and digital marketing. Their expertise spans various sectors such as healthcare, education, and nonprofit organizations. DirectMail.Com is known for its innovative approach, having developed the industry's first mapping solution for marketers. They utilize advanced data analytics to help clients effectively reach their target audiences and maximize their marketing ROI. The company also provides email marketing services, allowing clients to create targeted campaigns that enhance engagement and drive results. Their extensive experience and comprehensive service offerings position them as a significant player in the email marketing industry.


5. SparkPost, a MessageBird company

  • Website: sparkpost.com
  • Ownership type: Corporate
  • Headquarters: Columbia, Maryland, United States (USA)
  • Employee distribution: United States (USA) 89%, Tunisia 11%
  • Latest funding: $600.0M, April 2021
  • Founded year: 2008
  • Headcount: 201-500
  • LinkedIn: sparkpost

SparkPost, a MessageBird company, is an innovative player in the marketing automation and customer engagement space. Founded in 2008 and based in Columbia, Maryland, SparkPost provides a comprehensive platform that focuses on email marketing, customer service, and payment processing. The company is known for its advanced email delivery solutions, which leverage AI to optimize campaign performance and enhance customer engagement. SparkPost's technology allows businesses to create personalized interactions and automate their marketing campaigns efficiently. With a significant processing capacity, handling nearly half a trillion emails monthly, SparkPost serves a wide range of clients, helping them improve their marketing strategies and customer relationships. The company has also received substantial funding, amounting to $600 million in 2021, which underscores its growth potential and commitment to innovation in the email marketing industry.


6. EmoryDay, LLC

  • Website: emoryday.com
  • Ownership type: Family Owned
  • Headquarters: Glenelg, Maryland, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2004
  • Headcount: 11-50
  • LinkedIn: emoryday

EmoryDay, LLC, based in Glenelg, Maryland, is a family-owned digital marketing agency founded in 2004. The company specializes in providing a wide range of marketing services tailored to small and medium-sized businesses. Their offerings include lead generation, website design, and notably, email marketing. EmoryDay focuses on creating customized email strategies that promote products and services, develop new customer relationships, and encourage repeat business from existing clients. They also provide data services, design and content creation, and deployment and reporting for email campaigns. With a team of skilled marketers, EmoryDay aims to enhance the online presence of their clients and drive growth through effective digital marketing strategies. They operate without external funding, relying on their expertise and client relationships to sustain their operations.


7. RYNO Strategic Solutions (formerly Blue Corona)

  • Website: bluecorona.com
  • Ownership type: Corporate
  • Headquarters: Gaithersburg, Maryland, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: October 2024
  • Founded year: 2008
  • Headcount: 51-200
  • LinkedIn: blue-corona

RYNO Strategic Solutions, formerly known as Blue Corona, is a digital marketing agency based in Gaithersburg, Maryland. Founded in 2008, the company specializes in providing tailored marketing solutions for home service contractors, including those in the HVAC, plumbing, and electrical sectors. Their services range from lead generation and search engine optimization to website design and email marketing. RYNO has built a reputation for helping contractors enhance their online presence and attract more customers through customized strategies. The company has merged with RYNO Strategic Solutions, marking a significant evolution in their service offerings. They focus on creating effective marketing campaigns that drive measurable results for their clients, ensuring that businesses can capture and convert leads effectively. RYNO's approach integrates various digital marketing channels, including email marketing, to connect brands with their customers at the right time.


8. Data Services

  • Website: dataservicesinc.com
  • Ownership type: Private
  • Headquarters: Salisbury, Maryland, United States (USA)
  • Employee distribution: Italy 33%, Philippines 33%, United States (USA) 33%
  • Founded year: 1967
  • Headcount: 11-50
  • LinkedIn: data-services

Data Services, founded in 1967 and based in Salisbury, Maryland, is a private company specializing in data management services. With a workforce of around 80 employees, the company has established itself as a key player in the data management sector, particularly for U.S. and Canadian marketers. Their offerings include database management, data hygiene, email marketing, and direct mail campaign processing. Data Services aims to enhance data quality and marketing effectiveness through advanced solutions. Their email marketing services cover a range of functions, from email verification and list segmentation to campaign deployment and reporting. This comprehensive approach allows clients to optimize their marketing efforts and improve engagement with their target audiences. The company operates a customer data platform that integrates various data sources, ensuring that marketers have access to reliable and actionable data for their campaigns.


9. Landmarks Digital


Landmarks Digital, known as Landmarks Marketing, is a digital marketing agency based in Annapolis, Maryland. Founded in 1988, the company has evolved from its initial focus on destination marketing to a comprehensive suite of digital marketing services. They specialize in marketing automation and lead generation, providing tools that include CRM solutions, email marketing, and social media planning. Their target clientele consists mainly of businesses looking to enhance their marketing strategies and improve sales performance. Landmarks Marketing collaborates with Go High Level to offer an integrated platform that streamlines various marketing processes, including email campaigns, SMS communication, and customer relationship management. This approach aims to simplify the marketing efforts of their clients, making it easier for them to capture, nurture, and convert leads into customers.


10. Response Labs - The Digital CRM & Loyalty Marketing Agency

  • Website: responselabs.com
  • Ownership type: Private
  • Headquarters: Baltimore, Maryland, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2014
  • Headcount: 11-50
  • LinkedIn: responselabs

Response Labs is a digital marketing agency based in Baltimore, Maryland, founded in 2014. The company focuses on customer relationship management (CRM) and loyalty marketing, providing tailored solutions to enhance customer engagement and retention. Their expertise includes the implementation and management of Salesforce Marketing Cloud, which allows them to deliver personalized email marketing campaigns. Response Labs has worked with notable clients across various industries, including grocery chains and casual dining establishments, helping them to optimize their email communications and drive sales through data analysis and targeted messaging. The agency has been recognized for its rapid growth, ranking on the Inc. 5000 list of fastest-growing private companies in America, which underscores its relevance and impact in the digital marketing sector.


11. Digi Solutions

  • Website: digi-solutions.com
  • Ownership type: Private
  • Headquarters: Cockeysville, Maryland, United States (USA)
  • Employee distribution: United States (USA) 65%, Pakistan 35%
  • Founded year: 2020
  • Headcount: 11-50
  • LinkedIn: digital-solutions-inc1

Digi Solutions is a digital marketing agency based in Cockeysville, Maryland, founded in 2020. With a team of 17 employees, the company specializes in a variety of services, including email marketing, search engine optimization, website development, and analytics. Digi Solutions aims to assist businesses across multiple sectors, particularly in automotive, hospitality, and legal industries, in enhancing their online presence and improving customer engagement. Their email marketing services are designed to create tailored strategies that resonate with target audiences, thereby fostering stronger customer relationships. The agency has not reported any funding, indicating a self-sustained growth model since its inception. Digi Solutions is committed to delivering effective marketing solutions that drive measurable results for their clients.


12. Resource Exchange Group

  • Website: rxgmarketing.com
  • Ownership type: Private
  • Headquarters: Towson, Maryland, United States (USA)
  • Employee distribution: Pakistan 94%, United States (USA) 6%
  • Founded year: 2019
  • Headcount: 51-200
  • LinkedIn: rxg-marketing

Resource Exchange Group, also known as RXG Marketing, is a business consulting agency based in Towson, Maryland. Founded in 2019, the company specializes in lead generation and marketing services aimed at optimizing sales funnels and enhancing lead conversion rates. RXG Marketing serves a variety of B2B clients, providing tailored strategies that align with their specific business objectives. The agency's services include lead research, nurturing, scoring, and notably, email marketing. Their email marketing campaigns have been particularly effective, as evidenced by case studies showcasing substantial increases in lead generation and sales for their clients. With a team of experienced marketers and data analysts, RXG Marketing is committed to delivering customized solutions that drive measurable results for businesses seeking growth.


13. Groove Commerce

  • Website: groovecommerce.com
  • Ownership type: Private
  • Headquarters: Baltimore, Maryland, United States (USA)
  • Employee distribution: United States (USA) 88%, Nepal 12%
  • Founded year: 2007
  • Headcount: 11-50
  • LinkedIn: groove-commerce

Groove Commerce is an eCommerce agency based in Baltimore, Maryland, founded in 2007. With a team of 24 employees, the company specializes in a variety of services aimed at enhancing the online presence of eCommerce merchants. Their offerings include web design, development, SEO, and notably, email marketing. Groove Commerce focuses on creating customized solutions that drive revenue growth for their clients. They have established partnerships with major platforms such as BigCommerce, Shopify, and Klaviyo, which underscores their commitment to providing effective email marketing strategies. The agency has worked with over 100 eCommerce merchants, helping them optimize their marketing efforts and improve customer engagement through data-driven email campaigns. Their case studies highlight significant improvements in conversion rates and revenue for their clients, showcasing their effectiveness in the eCommerce marketing arena.


14. Little Dog Social Media


Little Dog Social Media, based in Cumberland, Maryland, is a private digital marketing agency founded in 1997. With a team size of 11-50 employees, the company specializes in enhancing the online presence of businesses through various services. These include social media management, email marketing, website creation, and reputation management. Little Dog Social Media primarily serves businesses looking to improve their marketing strategies and effectively engage with their target audience. Their email marketing service is designed to help clients communicate efficiently with their customers, providing updates, seasonal tips, and promotional content. The agency's approach is characterized by a collaborative effort to understand client goals and deliver tailored marketing solutions.


15. Rosie's Creative LLC


Rosie's Creative LLC is a creative marketing agency based in Joppatowne, Maryland, founded in 2011. The company specializes in a range of services including web development, graphic design, and marketing strategies tailored for both businesses and non-profits. With a focus on enhancing brand identity, Rosie's Creative offers comprehensive marketing solutions that include email marketing, social media management, SEO optimization, and more. The agency prides itself on its personalized approach, ensuring that each client receives strategies that align with their unique goals and audience. Their portfolio showcases a variety of projects, reflecting their capability to adapt to different industries and client needs. As a woman-owned business, Rosie's Creative is committed to supporting local communities and fostering growth within the business sector.


16. Kaleidico

  • Website: kaleidico.com
  • Ownership type: Private
  • Headquarters: Odenton, Maryland, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2005
  • Headcount: 11-50
  • LinkedIn: kaleidico

Kaleidico, founded in 2005 and based in Odenton, Maryland, is a private marketing agency that specializes in lead generation for specific sectors, including mortgage lending, legal services, and senior living. With a team of approximately 28 employees, the company has carved out a niche by offering tailored marketing solutions that include SEO, content marketing, and notably, email marketing. Kaleidico's approach is centered on understanding the unique needs of their clients in these industries, allowing them to create targeted email campaigns that effectively engage potential leads. Their services are designed to enhance online visibility and drive business growth, making them a relevant player in the email marketing space.


17. Z57, Inc.

  • Website: z57.com
  • Ownership type: Private Equity
  • Headquarters: Cockeysville, Maryland, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: December 2012
  • Founded year: 1998
  • Headcount: 51-200
  • LinkedIn: z57-internet-solutions

Z57, Inc., founded in 1998 and based in Cockeysville, Maryland, is a private equity-owned company that provides a comprehensive suite of marketing tools tailored for real estate professionals. Their offerings include social media automation, customer relationship management (CRM) tools, and lead capture websites, all designed to enhance the online presence of real estate agents and facilitate lead conversion. Z57 serves a customer base of over 6,000 real estate agents, focusing on helping them capture, nurture, and convert leads into clients. The company emphasizes the importance of automated social media engagement and personalized marketing strategies, which are integral to their services. Z57 also features a coaching program, Z Academy, aimed at equipping agents with the necessary skills to thrive in a competitive market. While they have not reported any recent funding, their long-standing presence in the industry and commitment to supporting real estate agents highlight their relevance in the marketing sector.


18. Masters of Money, LLC.


Masters of Money, LLC., founded in 2009 by Michael "MJ The Terrible" Johnson, is a marketing service provider based in Bethesda, Maryland. The company specializes in a range of services, including public relations, web design, content creation, and consulting. With a workforce of approximately 300 employees and contractors, Masters of Money has established itself as a significant player in the marketing industry. They have published over 250,000 pages of content and have a substantial social media presence, boasting around 18 million followers. Their mission is to equip clients with the tools and strategies necessary to achieve their marketing goals and create successful outcomes. Notably, they have been recognized as a top key player in email marketing, highlighting their commitment to this area. Their services include opt-in email marketing, digital newsletters, and content marketing, which are essential for effective communication and engagement with target audiences.


19. MMP Associates, Inc.

  • Website: mmpassociates.com
  • Ownership type: Private
  • Headquarters: Rockville, Maryland, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2006
  • Headcount: 11-50
  • LinkedIn: mmp-associates-inc-

MMP Associates, Inc., based in Rockville, Maryland, is a digital marketing agency founded in 2006. The company specializes in enhancing online visibility and customer engagement for businesses through various services. These include paid search, search engine optimization (SEO), reputation management, website design, and notably, email management. MMP Associates aims to help businesses improve their marketing strategies and customer acquisition efforts. Their approach involves a detailed understanding of client needs and industry dynamics, allowing them to tailor their services effectively. The firm operates with a relatively small team, which enables them to provide focused attention to each client. They have worked with a variety of clients across different sectors, showcasing their ability to adapt their strategies to meet specific business goals.



Email Marketing Companies Insights: Key Companies in Maryland


CompanyHeadquarterSizeFoundedOwnership
Vertex Communication Group, Inc.Frederick, Maryland, United States (USA)11-502001Private
Publishing Services, an Agora companyBaltimore, Maryland, United States (USA)51-2002002Private
L-SoftBethesda, Maryland, United States (USA)11-501994Private
DirectMail.ComPrince Frederick, Maryland, United States (USA)201-5001970Private
SparkPost, a MessageBird companyColumbia, Maryland, United States (USA)201-5002008Corporate
EmoryDay, LLCGlenelg, Maryland, United States (USA)11-502004Family Owned
RYNO Strategic Solutions (formerly Blue Corona)Gaithersburg, Maryland, United States (USA)51-2002008Corporate
Data ServicesSalisbury, Maryland, United States (USA)11-501967Private
Landmarks DigitalAnnapolis, Maryland, United States (USA)11-501988Private
Response Labs - The Digital CRM & Loyalty Marketing AgencyBaltimore, Maryland, United States (USA)11-502014Private
Digi SolutionsCockeysville, Maryland, United States (USA)11-502020Private
Resource Exchange GroupTowson, Maryland, United States (USA)51-2002019Private
Groove CommerceBaltimore, Maryland, United States (USA)11-502007Private
Little Dog Social MediaCumberland, Maryland, United States (USA)11-501997Private
Rosie's Creative LLCParkville, Maryland, United States (USA)1-102012Private
KaleidicoOdenton, Maryland, United States (USA)11-502005Private
Z57, Inc.Cockeysville, Maryland, United States (USA)51-2001998Private Equity
Masters of Money, LLC.Bethesda, Maryland, United States (USA)201-5002009Private
MMP Associates, Inc.Rockville, Maryland, United States (USA)11-502006Private


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