The consumer electronics industry in the US is a fast-paced sector dedicated to designing, manufacturing, and selling electronic products that enhance our daily lives. This includes smartphones, laptops, wearables, gaming consoles, and smart home devices. Companies range from tech giants like Apple and Samsung to innovative startups creating niche products. As technology advances, the demand for connected, smart devices continues to grow, driving significant market evolution. Trends in artificial intelligence, IoT, and sustainable practices are shaping the industry, pushing firms to innovate continuously and adapt to consumer preferences around connectivity and user experience.


The list includes 19 prominent investors in the US consumer electronics sector, ranging from venture capital firms to private equity. These investors are headquartered in various locations, primarily California and New York, and vary in size from small boutique firms to large investment organizations. Each investor brings expertise and capital to startups, with notable investment counts in 2024, as many firms made strategic deals to further their initiatives in consumer technology. Firms such as Y Combinator and Intel Capital exemplify the commitment to driving innovation in this field.


Top 19 Consumer Electronics Investors in the US


1. Y Combinator

  • Website: ycombinator.com
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2005
  • Headcount: 51-200
  • Number of deals in 2024: 802
  • LinkedIn: y-combinator

Y Combinator is a prominent startup accelerator and venture capital firm based in San Francisco, California, founded in 2005. It provides funding and mentorship to early-stage technology companies through a structured program that helps entrepreneurs launch and grow their businesses. Y Combinator has successfully launched over 4,000 startups, making it a key player in the technology startup ecosystem. Among its notable investments in the consumer electronics sector are Greentoe, a platform for negotiating prices on electronics, Senic, which focuses on smart home devices, and SoundBoks, known for its portable Bluetooth speakers. These transactions highlight Y Combinator's commitment to fostering innovation in consumer electronics, alongside its broader investment strategy in technology.


2. Intel Capital

  • Website: intelcapital.com
  • Type: Venture Capital
  • Headquarters: Santa Clara, California, United States (USA)
  • Founded year: 1991
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: intelcapital

Intel Capital is a venture capital firm based in Santa Clara, California, founded in 1991. The firm focuses on investing in early-stage technology companies across various sectors, including AI, cloud computing, and semiconductor technologies. Notably, Intel Capital has made significant investments in the consumer electronics space, such as their Series B investment in Razer, a leading brand in gaming peripherals and consumer electronics, in 2014. They also invested in Borqs Technologies, which specializes in mobile and IoT solutions, and Everest Semiconductor, which is involved in semiconductor technologies that can be applied in consumer electronics. Their investment strategy includes providing funding, strategic support, and access to Intel's resources to help startups scale and innovate within the tech ecosystem.


3. Sosv

  • Website: sosv.com
  • Type: Venture Capital
  • Headquarters: United States (USA)
  • Founded year: 1995
  • Headcount: 51-200
  • Number of deals in 2024: 170
  • LinkedIn: sosv

SOSV is a venture capital firm founded in 1995, specializing in funding and supporting deep tech startups through its development programs. With a global reach, SOSV connects innovative companies with investors, providing not only venture capital investment but also resources to help startups grow and succeed. Notably, SOSV has invested in PriceOye, a top online consumer electronics marketplace in Pakistan, participating in multiple funding rounds including seed and Pre Series A rounds. This involvement highlights their interest in the consumer electronics sector. Additionally, they have invested in Yeelight, a company recognized for its smart lighting solutions, and nura, which focuses on innovative audio technology. These transactions illustrate SOSV's active role in the consumer electronics industry, alongside their broader investment strategy in various sectors.


4. 500 Global

  • Website: 500.co
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2010
  • Headcount: 201-500
  • Number of deals in 2024: 98
  • LinkedIn: 500-startups

500 Global is a venture capital firm and startup accelerator founded in 2010, based in San Francisco, California. The firm focuses on early-stage technology companies, providing funding, mentorship, and resources to help founders scale their businesses. With a global investment strategy, 500 Global has made significant contributions to various sectors, including consumer electronics. Notable transactions include their involvement with Mercular, a Thailand-based hobby lifestyle vertical shopping platform, which raised funds to enhance its product offerings. Although the specific amounts for some transactions remain undisclosed, their active participation in funding rounds for companies like Orchard and PriceBaba indicates a commitment to supporting innovative startups that may intersect with consumer electronics. This diverse investment approach positions 500 Global as a relevant player in the technology landscape, including consumer electronics.


5. New Enterprise Associates (NEA)

  • Website: nea.com
  • Type: Venture Capital
  • Headquarters: Menlo Park, California, United States (USA)
  • Founded year: 1977
  • Headcount: 51-200
  • Number of deals in 2024: 57
  • LinkedIn: new-enterprise-associates

New Enterprise Associates (NEA) is a venture capital firm founded in 1977, based in Menlo Park, California. NEA specializes in investment management and advisory services for startups, particularly in the technology and healthcare sectors. The firm partners with entrepreneurs to provide funding and strategic guidance, helping them navigate the challenges of building successful businesses. NEA operates through a collaborative approach, emphasizing long-term relationships with founders. Notably, NEA has invested in Motion Computing, which raised significant funding in multiple rounds (including $25 million in Series C and $6 million in a later round), focusing on mobile computing solutions that are integral to consumer electronics. Additionally, NEA's investment in UNISOC, which raised $20 million in Series D and $35.2 million in Series C, highlights their engagement in the semiconductor space, crucial for consumer electronics manufacturing. These transactions illustrate NEA's active role in the consumer electronics industry, alongside their broader investment strategy.


6. Deep Tech Fund (an Alumni Ventures Fund)

  • Website: av.vc
  • Type: Venture Capital
  • Headquarters: Manchester, New Hampshire, United States (USA)
  • Founded year: 2023
  • Headcount: 51-200
  • Number of deals in 2024: 258
  • LinkedIn: deep-tech-fund-av-focused-fund

Deep Tech Fund (an Alumni Ventures Fund) is a venture capital firm based in Manchester, New Hampshire, founded in 2023. It provides accredited investors and institutions with access to professionally-managed, diversified venture portfolios, leveraging a network of over 10,000 investors to connect them with high-quality investment opportunities in the startup ecosystem. The fund has been involved in several notable transactions relevant to the consumer electronics sector, including investments in FINsix, which raised funds for its innovative power supply solutions, and Frore Systems, which raised significant capital for its advanced cooling technologies. Additionally, the fund has supported Deako, a startup focused on smart light switches, further emphasizing its engagement in the consumer electronics market.


7. Accel

  • Website: accel.com
  • Type: Venture Capital
  • Headquarters: Palo Alto, California, United States (USA)
  • Founded year: 1983
  • Headcount: 51-200
  • Number of deals in 2024: 101
  • LinkedIn: accel-vc

Accel is a venture capital firm founded in 1983, based in Palo Alto, California, specializing in investing in startups and early-stage companies primarily in the technology sector. With a global presence that includes offices in San Francisco, London, India, and China, Accel has made significant investments across various technology domains. Notably, they have invested in Razer, a prominent gaming hardware provider, which raised $50 million in funding to innovate and expand its product designs. This investment highlights Accel's commitment to the consumer electronics space, particularly in gaming technology. Additionally, while Accel has invested in companies like Flipkart, which is more focused on e-commerce, their engagement with consumer electronics through Razer positions them as a relevant investor in this category.


8. FJ Labs

  • Website: fjlabs.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 169
  • LinkedIn: fj-labs

FJ Labs is a venture capital firm based in New York, founded in 2015, that specializes in investing in marketplace and network effect businesses. They provide capital and strategic guidance to entrepreneurs across various industries, including e-commerce and logistics. With over 1,000 companies in their portfolio, many of which have achieved unicorn status, FJ Labs has established itself as a significant player in the venture capital landscape. Notably, they have invested in Refurbed, a marketplace for refurbished electronics, which raised $57M in Series C funding in November 2023, and previously in a Series A round in March 2020. Additionally, they participated in the Series A funding for Reebelo, a tech marketplace that focuses on refurbished electronics, which raised $20 million in February 2022. These transactions highlight FJ Labs' active role in the consumer electronics sector, particularly in the growing market for refurbished and upgraded devices.


9. Goldman Sachs

  • Website: goldmansachs.com
  • Type: Private Equity
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 1998
  • Headcount: 10001+
  • Number of deals in 2024: 59
  • LinkedIn: goldman-sachs

Goldman Sachs is a prominent investment bank and financial services firm based in New York, founded in 1998. It provides a comprehensive range of services including investment banking, asset management, and wealth management. The firm serves a diverse clientele, including corporations and financial institutions, helping them navigate complex financial challenges. Notably, Goldman Sachs has been involved in significant transactions within the consumer electronics sector, such as the $31.5 million Series E investment in Intrinsity, a company specializing in semiconductor technology, and the $120 million Series C investment in Back Market, a platform for buying and selling refurbished electronics. These transactions highlight Goldman Sachs' active role in the consumer electronics industry, alongside its broader investment portfolio.


10. Tiger Global

  • Website: tigerglobal.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2001
  • Headcount: 51-200
  • Number of deals in 2024: 25
  • LinkedIn: tiger-global-management

Tiger Global Management, LLC is a prominent investment firm based in New York, specializing in both public and private equity investments. Founded in 2001, the firm manages approximately $50 billion and focuses on innovative companies leveraging technology. Notably, Tiger Global has participated in significant transactions within the consumer electronics space, such as their investment in Fleetsmith, which raised $30 million in Series B funding to enhance its Apple device management platform. Furthermore, their involvement with Flipkart, which has raised substantial funding over the years, highlights their engagement with a major player in the consumer electronics retail market. This diverse portfolio showcases Tiger Global's commitment to investing in technology-driven companies, including those in the consumer electronics sector.


11. Hax

  • Website: hax.co
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2012
  • Headcount: 11-50
  • Number of deals in 2024: 55
  • LinkedIn: hax

Hax is a venture capital firm and startup incubator based in San Francisco, California, founded in 2012. They focus on supporting hard tech startups by providing funding, engineering support, and access to manufacturing resources. Hax aims to accelerate the growth of early-stage companies through a collaborative environment and extensive networks. Notably, Hax has invested in Nura, a Melbourne-based headphone maker, which raised funds in various rounds, including a Seed Round and Series A funding. This involvement in the consumer electronics sector highlights Hax's commitment to fostering innovation in technology, particularly in audio products, which are a significant part of the consumer electronics landscape.


12. Plug and Play Tech Center


Plug and Play Tech Center is an innovation hub and venture capital firm based in Sunnyvale, California, founded in 2006. They connect startups with corporations to foster growth and innovation, offering various programs including accelerator initiatives and investment opportunities. In 2024 alone, they made 253 investments, showcasing their active role in the venture capital landscape. Notably, they have invested in Podo Labs, which focuses on consumer electronics, and Brilliant Labs, a startup developing augmented-reality wearables powered by ChatGPT. These transactions highlight their engagement in the consumer electronics industry, making them a relevant player in this sector.


13. Amazon

  • Website: amazon.com
  • Type: Corporate
  • Headquarters: Seattle, Washington, United States (USA)
  • Headcount: 10001+
  • Number of deals in 2024: 37
  • LinkedIn: amazon

Amazon.com, Inc. is a multinational technology company based in Seattle, Washington, primarily known for its e-commerce platform. Founded in 1994, Amazon has expanded its operations to include cloud computing, online advertising, digital streaming, and artificial intelligence services. As an investor, Amazon has made notable acquisitions and investments in the consumer electronics space. For instance, the acquisition of IVONA Text-To-Speech in 2013 highlights their interest in enhancing voice technology for devices. Furthermore, the acquisition of Liquavista, known for its innovative display technology for e-readers, demonstrates Amazon's strategy to improve its Kindle product line. In 2023, Amazon also participated in a significant funding round for Cashify, a company that deals with the resale of consumer electronics, indicating their ongoing engagement in the sector. Overall, Amazon's investment activities reflect a strong commitment to advancing consumer electronics technologies.


14. Silicon Valley Bank

  • Website: svb.com
  • Type: Venture Capital
  • Headquarters: Santa Clara, California, United States (USA)
  • Founded year: 1983
  • Headcount: 5001-10000
  • Number of deals in 2024: 31
  • LinkedIn: silicon-valley-bank

Silicon Valley Bank (SVB) is a commercial bank founded in 1983, located in Santa Clara, California, specializing in providing financial services to the innovation economy, particularly tech startups and venture capital firms. SVB offers a range of products including business banking, global payments, and asset management, helping clients navigate financial challenges and support their growth. Notably, SVB has been involved in significant transactions within the technology sector, including a $25 million Series C investment in Motion Computing, which focuses on mobile computing solutions relevant to consumer electronics. Additionally, SVB participated in multiple funding rounds for Naaptol, a tele-commerce platform, which indicates its engagement with technology-driven consumer solutions. These transactions highlight SVB's active role in supporting companies that contribute to the consumer electronics landscape.


15. Kleiner Perkins

  • Website: kleinerperkins.com
  • Type: Venture Capital
  • Headquarters: Menlo Park, California, United States (USA)
  • Founded year: 1972
  • Headcount: 11-50
  • Number of deals in 2024: 38
  • LinkedIn: kleiner-perkins

Kleiner Perkins is a venture capital firm based in Menlo Park, California, founded in 1972. The firm specializes in investing in early-stage and growth companies, providing both capital and strategic support to entrepreneurs. With a focus on technology and life sciences, Kleiner Perkins has backed over 900 ventures, establishing itself as a key player in the venture capital landscape. Notably, the firm has made significant investments in the consumer electronics sector, including Nest Labs, which raised funds in both Series A and Series B rounds for its innovative smart home products. Additionally, they invested in Nanoleaf, a company known for its smart lighting solutions, and Borqs Technologies, which focuses on mobile and IoT solutions. These transactions highlight Kleiner Perkins' active role in the consumer electronics industry, alongside their broader investment strategy.


16. SV Angel

  • Website: svangel.com
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2009
  • Headcount: 1-10
  • Number of deals in 2024: 44
  • LinkedIn: sv-angel

SV Angel is a venture capital firm based in San Francisco, California, founded in 2009. The firm specializes in investing in early-stage and growth-stage technology companies, providing not only financial backing but also strategic advice and access to a vast network of industry experts. Among their notable transactions, SV Angel has invested in LIFX, a company known for its innovative smart lighting solutions, and Aura Frames, which offers digital photo frames that enhance the way users display their memories. These investments highlight SV Angel's commitment to fostering innovation in the consumer electronics sector, alongside their broader focus on technology startups.


17. Kkr

  • Website: kkr.com
  • Type: Private Equity
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 1976
  • Headcount: 1001-5000
  • Number of deals in 2024: 74
  • LinkedIn: kkr

KKR & Co. Inc. is a prominent investment firm based in New York, specializing in private equity, credit, infrastructure, and real estate. Founded in 1976, KKR has established itself as a global leader in asset management, providing tailored investment solutions to institutional and individual clients. Among its diverse portfolio, KKR has made notable investments in the consumer electronics sector, particularly with Sonos, where they participated in both a Series F funding round and a secondary market investment. This involvement highlights KKR's strategic interest in the consumer electronics market, alongside their broader investment activities in healthcare and telecommunications, such as their stake in Telecom Italia. KKR's extensive expertise and resources enable them to navigate complex investment landscapes, making them a significant player in the consumer electronics space.


18. Qualcomm Ventures

  • Website: qualcommventures.com
  • Type: Venture Capital
  • Headquarters: San Diego, California, United States (USA)
  • Founded year: 2000
  • Headcount: 10001+
  • Number of deals in 2024: 18
  • LinkedIn: qualcomm-ventures

Qualcomm Ventures is a venture capital firm founded in 2000 and based in San Diego, California. It specializes in investing in early to growth stage technology companies, particularly within the wireless ecosystem. The firm provides capital and strategic support to startups across various sectors, including automotive, digital health, and IoT. Notably, Qualcomm Ventures has made significant investments in companies relevant to consumer electronics, such as LIFX, which focuses on smart lighting solutions, and Frore Systems, a MEMS startup collaborating with major tech companies like Intel and Qualcomm to develop innovative technologies for laptops. Their investment in Humane Inc., which is working on advanced consumer technology, further underscores their commitment to the consumer electronics sector. With 18 investments in 2024 alone, Qualcomm Ventures continues to play a pivotal role in shaping the future of technology, including consumer electronics.


19. IFC - International Finance Corporation

  • Website: ifc.org
  • Type: Venture Capital
  • Headquarters: Washington, D.C., District Of Columbia, United States (USA)
  • Founded year: 1956
  • Headcount: 1001-5000
  • Number of deals in 2024: 107
  • LinkedIn: ifclinkedin

The International Finance Corporation (IFC) is a not-for-profit organization established in 1956, focused on private sector development in emerging markets. Based in Washington, D.C., IFC provides investment, advisory, and asset management services to businesses and financial institutions, helping them access capital and expertise to foster economic growth. IFC operates in over 100 countries, addressing the challenges of poverty and promoting sustainable development. Among its notable transactions, IFC has invested in Ayla Networks, which raised significant funding for its IoT platform, highlighting its engagement in technology relevant to consumer electronics. Additionally, IFC's investment in Souq.com, a major online retailer in the Middle East, supports the development of mobile and logistics services, further connecting it to the consumer electronics sector. These transactions illustrate IFC's commitment to supporting innovative technology companies that can drive growth in the consumer electronics market.



Consumer Electronics Insights: Key Investors in the US


InvestorHeadquarterSizeFoundedDeals 2024
Y CombinatorSan Francisco, California, United States (USA)51-2002005802
Intel CapitalSanta Clara, California, United States (USA)11-50199123
SosvUnited States (USA)51-2001995170
500 GlobalSan Francisco, California, United States (USA)201-500201098
New Enterprise Associates (NEA)Menlo Park, California, United States (USA)51-200197757
Deep Tech Fund (an Alumni Ventures Fund)Manchester, New Hampshire, United States (USA)51-2002023258
AccelPalo Alto, California, United States (USA)51-2001983101
FJ LabsNew York, New York, United States (USA)11-502015169
Goldman SachsNew York, New York, United States (USA)10001+199859
Tiger GlobalNew York, New York, United States (USA)51-200200125
HaxSan Francisco, California, United States (USA)11-50201255
Plug and Play Tech CenterSunnyvale, California, United States (USA)501-10002006253
AmazonSeattle, Washington, United States (USA)10001+37
Silicon Valley BankSanta Clara, California, United States (USA)5001-10000198331
Kleiner PerkinsMenlo Park, California, United States (USA)11-50197238
SV AngelSan Francisco, California, United States (USA)1-10200944
KkrNew York, New York, United States (USA)1001-5000197674
Qualcomm VenturesSan Diego, California, United States (USA)10001+200018
IFC - International Finance CorporationWashington, D.C., District Of Columbia, United States (USA)1001-50001956107


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