The automobile e-commerce platform industry in Benelux has gained remarkable traction as digitalization reshapes consumer habits. This sector consists of various companies, from online marketplaces selling new and used vehicles to platforms aiding vehicle rentals and subscriptions. Innovators in this space are focused on streamlining transactions, enhancing user experience, and providing added value through logistics and digital services. With an increasing demand for online solutions, especially post-pandemic, the industry is expected to thrive, backed by advancements in technology and a growing preference for sustainable mobility options like electric vehicles.


The list features a variety of investors in the automobile e-commerce platform sector in Benelux. This group includes venture capitalists, corporate firms, and private equity, with headquarters mostly in Amsterdam and Luxembourg. While varying sizes exist, with some managing billions in assets, the majority were founded in the 2000s and 2010s. Notably, these investors participated in 2024 deal counts that highlight robust involvement in the sector, showcasing significant investments like those by Prosus Group and Exor N.V.


Top 19 Automobile E Commerce Platform Investors in Benelux


1. European Investment Bank (EIB)


The European Investment Bank (EIB) is a public entity based in Luxembourg, established in 1958, that provides a range of financial services including loans, equity investments, guarantees, and advisory services aimed at supporting sustainable projects across various sectors. In the automotive industry, EIB has been actively involved in financing initiatives that promote growth and innovation. For instance, in 2018, EIB signed a €30 million financing agreement with MotorK to support its research and development activities, enhancing its technology solutions for automotive partners. Additionally, EIB has provided debt financing to companies like Eldrive and participated in funding rounds for Vulog, which focuses on on-demand mobility solutions. These transactions highlight EIB's role in fostering advancements in the automotive sector, particularly in areas that intersect with e-commerce and technology.


2. Prosus Group

  • Website: prosus.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2019
  • Headcount: 10001+
  • Number of deals in 2024: 21
  • LinkedIn: prosus-group

Prosus Group is a global technology investor and operator based in Amsterdam, Netherlands, founded in 2019. The firm focuses on enhancing everyday life through technology and operates in diverse sectors including online classifieds, food delivery, payments, and education technology, serving over two billion customers worldwide. Notably, Prosus has been involved in significant transactions such as the funding rounds for Letgo, a mobile marketplace, which raised substantial amounts in Series A, B, C, and E funding. Additionally, Prosus invested in Kovi, a car subscription startup, which received $100 million to expand its operations in Latin America. This investment highlights Prosus's interest in the automotive sector, particularly in innovative e-commerce models related to car usage.


3. Exor N.V.

  • Website: exor.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 26
  • LinkedIn: exor_2

Exor N.V. is a holding company based in Amsterdam, Netherlands, founded in 2009. It operates across various sectors, including automotive, healthcare, and media, and manages a diverse portfolio of companies. Notably, Exor has made significant investments in the automotive industry, including stakes in Ferrari and Stellantis. In the context of automobile e-commerce, Exor has been actively involved in funding CARS24, a leading online platform for buying and selling used cars. Exor participated in multiple funding rounds for CARS24, including a $50 million investment in Series C (June 2018), $100 million in Series D (October 2019), $200 million in Series E (November 2020), and $300 million in Series G (December 2021). This consistent support highlights Exor's strategic focus on enhancing value in the automotive e-commerce sector, making it a relevant investor in this space.


4. Sgh

  • Website: sghcapital.com
  • Type: Venture Capital
  • Headquarters: Luxembourg
  • Founded year: 2015
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: sghcapital

SGH Capital is a venture capital firm based in Luxembourg, founded in 2015, that specializes in investing in early and mid-stage disruptive companies across various sectors, including fintech and blockchain. They provide capital and strategic support to innovative businesses primarily in the US and western Europe. Notably, SGH Capital has made investments in companies relevant to the automobile e-commerce space, such as BacklotCars, which raised $4.8 million in a seed round in 2017 and focuses on automotive auctions, and GoLorry, which raised $120,000 in 2016 and operates in vehicle logistics. These transactions highlight SGH's engagement with the automobile industry, particularly in platforms that enhance vehicle transactions and logistics.


5. Mutares Benelux

  • Website: mutares.com
  • Type: Private Equity
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2021
  • Headcount: 51-200
  • Number of deals in 2024: 16
  • LinkedIn: mutares-benelux

Mutares Benelux, a private equity firm based in Amsterdam, Netherlands, was founded in 2021 and is part of Mutares SE & Co. KGaA. The firm specializes in acquiring and managing companies in transition, providing operational support and consulting services to enhance profitability and growth across various sectors, including automotive, technology, and retail. Mutares has made significant strides in the automotive sector, with notable transactions such as the acquisition of Kirchhoff GmbH & Co. KG, a European automotive supplier, and fischer automotive systems GmbH & Co. KG, which is expected to strengthen their Automotive & Mobility segment. These acquisitions reflect Mutares' commitment to enhancing its automotive portfolio, which could include opportunities in the automobile e-commerce platform space.


6. Adevinta

  • Website: adevinta.com
  • Type: Corporate
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2019
  • Headcount: 5001-10000
  • LinkedIn: adevinta

Adevinta is a digital marketplace company founded in 2019 and headquartered in Amsterdam, Netherlands. It operates a suite of online classifieds platforms across Europe, connecting consumers and businesses through services in re-commerce, real estate, mobility, and job listings. Adevinta's platforms attract millions of users monthly, facilitating transactions and promoting sustainable commerce. Notably, Adevinta has made significant investments in the automobile e-commerce sector, including the acquisition of Null-Leasing.com, a digital leasing services provider in Germany, which enhances their automotive marketplace offerings. They also led a €10.5M Series B financing round for Bipi, a Spanish car-as-a-service marketplace startup, and participated in a funding round for 2trde, a German B2B used car trading platform. These transactions highlight Adevinta's commitment to expanding its presence in the automotive sector.


7. Stellantis

  • Website: stellantis.com
  • Type: Corporate
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2014
  • Headcount: 10001+
  • Number of deals in 2024: 7
  • LinkedIn: stellantis-slovakia

Stellantis N.V. is a multinational automotive manufacturer based in Amsterdam, Netherlands, founded in 2014. The company produces a wide range of vehicles, including passenger cars and light trucks, and is committed to sustainability and technological advancement. Stellantis has been actively investing in innovative mobility solutions, as evidenced by their investment in Africar Group to establish Auto24, an African used vehicle startup. This investment is part of Stellantis' strategy to expand its portfolio in the mobility sector and tap into the growing e-commerce market for used vehicles. Additionally, Stellantis has made significant acquisitions, such as First Investors Financial Services, to enhance their sales finance strategy, which complements their automotive offerings. Their focus on after-sales and mobility services, as seen in the acquisition of Norauto Argentina, further illustrates their commitment to providing comprehensive solutions in the automotive space, including e-commerce platforms.


8. HOWZAT Partners

  • Website: howzatpartners.com
  • Type: Venture Capital
  • Headquarters: Luxembourg
  • Founded year: 2006
  • Headcount: 1-10
  • Number of deals in 2024: 2
  • LinkedIn: howzat-media

HOWZAT Partners is a venture capital firm based in Luxembourg, founded in 2006. The firm specializes in investing in digital businesses and provides funding and strategic advisory services to early-stage companies. Among their notable transactions, they invested in AutoAid, a Germany-based company that received €550,000 in seed funding, indicating their involvement in the automotive sector. Additionally, they participated in the Series A funding of Bownty, a deal aggregator, and have made investments in other digital platforms like otelz.com. While they have shown interest in the automotive industry through AutoAid, their broader focus on various digital businesses suggests a diverse investment strategy rather than a concentrated effort in automobile e-commerce.


9. InnoEnergy

  • Website: innoenergy.com
  • Type: Venture Capital
  • Headquarters: Eindhoven, North Brabant, Netherlands
  • Founded year: 2010
  • Headcount: 201-500
  • Number of deals in 2024: 52
  • LinkedIn: innoenergy

EIT InnoEnergy is a not-for-profit organization founded in 2010, based in Eindhoven, North Brabant, Netherlands, dedicated to accelerating sustainable energy innovations. It offers a marketplace for energy solutions, training programs, and support for innovators and corporates in the energy sector. InnoEnergy collaborates with various stakeholders to address the challenges of energy transition and sustainability. Notably, InnoEnergy has made significant investments in the automotive sector, including a €2 million investment in Scoobic, a Spanish startup specializing in multi-purpose electric vehicles for last-mile delivery, which highlights their interest in innovative transportation solutions. Additionally, their involvement with Verkor, a company focused on low-carbon batteries for electric vehicles, underscores their commitment to supporting advancements in the automotive industry, particularly in the context of sustainability and electric mobility.


10. VentureFriends

  • Website: venturefriends.vc
  • Type: Venture Capital
  • Headquarters: Netherlands
  • Founded year: 2016
  • Headcount: 1-10
  • Number of deals in 2024: 8
  • LinkedIn: venturefriends

VentureFriends is a venture capital firm based in the Netherlands, founded in 2016, that specializes in early-stage investments in startups. The firm focuses on providing financial backing and strategic support to ambitious founders, particularly in sectors like FinTech and PropTech. Notably, VentureFriends has been actively involved in the automobile e-commerce sector through its investments in Spotawheel, a platform that facilitates the buying and selling of cars online. The firm has participated in several funding rounds for Spotawheel, including a Seed Round in 2017, a Series A in 2020, and a Series B in 2022, totaling over $130 million in investments. This track record highlights VentureFriends' commitment to supporting innovative solutions in the automobile e-commerce space, making it a significant player in this industry.


11. Prime Ventures (VC)


Prime Ventures is a venture capital firm based in Amsterdam, Netherlands, founded in 1999. The firm specializes in backing technology leaders across Europe, providing funding and strategic support to help startups and technology companies scale their operations. Prime Ventures has a diverse portfolio, including significant investments in the automobile e-commerce sector. Notably, they invested in Dealerdirect Global BV, an online marketplace for second-hand vehicles, which raised €8M to expand its operations in Europe. Additionally, they participated in a Series C funding round for AImotive, a company developing autonomous driving systems, showcasing their interest in automotive technology. Their investment in Orderchamp, an e-commerce platform, further highlights their engagement in the e-commerce space, making them a versatile investor in technology and automotive-related sectors.


12. Simile Venture Partners


Simile Venture Partners is a venture capital firm founded in 2012, based in Luxembourg. The firm focuses on partnering with exceptional founders to build disruptive companies primarily in the consumer internet, digital media, mobile, and B2B2C sectors. They provide both investment and strategic support to early-stage ventures, mainly in Western Europe, Southeast Asia, and India. Notably, Simile Venture Partners has invested in several automobile e-commerce platforms, including AUTO1 Group, which raised funds in a seed round in 2013, and Spinny, which raised a total of $14 million across two rounds (Seed and Series A) in 2017 and 2019, respectively. Additionally, they invested in SellAnyCar.com during its seed round in 2013. These transactions highlight their active involvement in the automobile e-commerce industry, showcasing their commitment to supporting innovative platforms in this space.


13. Pobts

  • Website: pobts.com
  • Type: Corporate
  • Headquarters: Hoofddorp, North Holland, Netherlands
  • Founded year: 2015
  • Headcount: 51-200

Pobts is a corporate investor based in Hoofddorp, North Holland, Netherlands, founded in 2015. It operates a classified advertising platform that allows users to buy and sell a variety of products and services, including vehicles, electronics, and real estate. The platform serves both consumers and businesses, providing a convenient online space for transactions. Notably, Pobts has been involved in several significant transactions in the automobile e-commerce sector, including a $94 million investment in WeBuyCars in September 2018, a $56 million investment in Carousell in April 2019, and a $120 million investment in OfferUp in March 2020. These transactions highlight Pobts' active role in the automobile e-commerce market, as they support platforms that facilitate vehicle sales and purchases.


14. Revo Capital

  • Website: revo.vc
  • Type: Venture Capital
  • Headquarters: Amstelveen, North Holland, Netherlands
  • Founded year: 2013
  • Headcount: 11-50
  • Number of deals in 2024: 8
  • LinkedIn: revo-capital

Revo Capital is a venture capital firm based in Amstelveen, North Holland, founded in 2013. The firm specializes in investing in early-stage technology startups across Turkey, Eastern Europe, and the Baltics. Revo Capital not only provides capital but also offers growth support services, including strategic guidance, market analysis, and talent acquisition. In recent transactions, Revo Capital participated in the Series B funding round for Bumper, a UK fintech company focused on the automotive sector, which raised $48 million. They also co-led a $20 million Series B funding round for Akinon, a Turkish commerce platform, which aims to enhance global competitiveness and service quality. These investments highlight Revo Capital's engagement in sectors that intersect with automobile e-commerce, showcasing their potential relevance in this investment category.


15. Ingka Investments

  • Website: ingka.com
  • Type: Corporate
  • Headquarters: Leiden, South Holland, Netherlands
  • Founded year: 2018
  • Headcount: 51-200
  • Number of deals in 2024: 4
  • LinkedIn: ingka-investments

Ingka Investments, a corporate investor based in Leiden, South Holland, Netherlands, is part of the Ingka Group, which operates IKEA stores and shopping centers globally. Founded in 2018, Ingka Investments focuses on long-term growth and sustainability through strategic investments. Notably, they have participated in several significant transactions in the automobile e-commerce context, including a Series C funding round for DST, a logistics electric vehicle operations platform, where they led the investment. They also participated in the Series A funding for Fluid Truck, a truck-sharing platform, which aligns with the growing trend of shared mobility solutions. Additionally, their involvement in DST Car, an electric vehicle leasing company, further emphasizes their commitment to the automobile sector, particularly in the electric vehicle space. These investments reflect Ingka Investments' strategy to diversify its portfolio while supporting innovative solutions in transportation and logistics.


16. Olx

  • Website: olxgroup.com
  • Type: Corporate
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2006
  • Headcount: 1001-5000
  • LinkedIn: olx-group

OLX Group, founded in 2006 and based in Amsterdam, Netherlands, is a corporate investor that operates as an online marketplace connecting buyers and sellers across various categories, including vehicles. The company has made notable investments in the automobile e-commerce sector, most prominently with Frontier Car Group (FCG), where it invested $400 million, making it the largest shareholder. This investment aims to strengthen OLX's position in the used car market and improve customer experience. Additionally, OLX has engaged in other transactions, such as acquiring Sulit.com.ph and investing in Dubizzle Group, further showcasing its commitment to expanding its marketplace capabilities across different sectors, including automobiles.


17. Keen Venture Partners


Keen Venture Partners is a venture capital firm based in Amsterdam, Netherlands, founded in 2014. The firm specializes in investing in early-stage technology companies across Europe, focusing on sectors such as Productive AI, Defense Tech, and Financial Operations. Notably, Keen Venture Partners participated in a significant funding round for FINN, a car subscription platform that raised $110 million in a Series B round to expand its operations in the U.S. and Europe. This investment highlights their engagement in the automobile sector, particularly in innovative e-commerce solutions related to car subscriptions. In addition to their involvement with FINN, they have also supported various other startups, showcasing their diverse investment portfolio.


18. Castel Capital

  • Website: castelcapital.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2015
  • Headcount: 1-10
  • LinkedIn: castel-capital

Castel Capital is a venture capital firm based in Amsterdam, Netherlands, founded in 2015. The firm specializes in private equity and venture capital, focusing on providing tailored investment solutions to entrepreneurs and businesses to foster growth and value creation. With a strong emphasis on strategic partnerships and hands-on management, Castel Capital primarily operates in the European market. Notably, they have participated in several relevant transactions, including investments in GetTransfer.com, a Moscow-based online marketplace for pre-booked long-distance transfers in Europe, where they contributed to multiple funding rounds totaling over $6 million. This involvement highlights their interest in the transportation sector, which is closely related to the automobile e-commerce platform industry.


19. NPM Capital

  • Website: npm-capital.com
  • Type: Private Equity
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 1948
  • Headcount: 11-50
  • Number of deals in 2024: 1
  • LinkedIn: npm-capital

NPM Capital is a private equity investment firm based in Amsterdam, Netherlands, founded in 1948. The firm specializes in supporting medium-sized and large family-owned enterprises in the Benelux region, providing both capital and strategic advisory services to foster growth and sustainability. NPM Capital operates across diverse sectors, including technology and education, but has also shown interest in the automotive industry through its acquisition of Prins Autogassystemen in 2007. This company specializes in automotive gas systems, indicating NPM Capital's engagement in the automobile sector. Additionally, their involvement in other sectors, such as e-commerce with Bol.com and grocery delivery with Picnic, showcases their versatility and long-term partnership approach with portfolio companies.



Automobile E Commerce Platform Insights: Key Investors in Benelux


InvestorHeadquarterSizeFoundedDeals 2024
European Investment Bank (EIB)Luxembourg1001-5000195899
Prosus GroupAmsterdam, North Holland, Netherlands10001+201921
Exor N.V.Amsterdam, North Holland, Netherlands11-50200926
SghLuxembourg1-1020153
Mutares BeneluxAmsterdam, North Holland, Netherlands51-200202116
AdevintaAmsterdam, North Holland, Netherlands5001-1000020190
StellantisAmsterdam, North Holland, Netherlands10001+20147
HOWZAT PartnersLuxembourg1-1020062
InnoEnergyEindhoven, North Brabant, Netherlands201-500201052
VentureFriendsNetherlands1-1020168
Prime Ventures (VC)Amsterdam, North Holland, Netherlands11-5019990
Simile Venture PartnersLuxembourg1-1020121
PobtsHoofddorp, North Holland, Netherlands51-20020150
Revo CapitalAmstelveen, North Holland, Netherlands11-5020138
Ingka InvestmentsLeiden, South Holland, Netherlands51-20020184
OlxAmsterdam, North Holland, Netherlands1001-500020060
Keen Venture PartnersAmsterdam, North Holland, Netherlands1-1020147
Castel CapitalAmsterdam, North Holland, Netherlands1-1020150
NPM CapitalAmsterdam, North Holland, Netherlands11-5019481


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