Social media management companies in the US are focused on helping businesses engage with their audiences across various platforms. These firms offer tools for content scheduling, analytics, and audience interaction, making it easier for organizations, from startups to large enterprises, to maintain their online presence. The industry continues to evolve, with growing interest in AI-driven solutions, automated content creation, and performance insights. As social media becomes integral to branding and customer engagement, these companies are adapting by developing innovative features and enhancing user-friendliness.

This list highlights 17 prominent social media management companies based in the US, showcasing a range of sizes from teams of 11 to over 500 employees. Founded between 2001 and 2017, these firms offer specialized services such as content creation, analytics, and community management. They are geographically diverse, with headquarters located from San Francisco to Boston, displaying significant expertise across various marketing objectives.

Read on to discover the top social media management companies in the US.

Top 17 Social Media Management Companies in the US

1. Buffer

• Website: buffer.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 37%, Poland 9%, Estonia 9%, Other 45%
• Latest funding: July 2017
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: bufferapp

Buffer Inc. is a software company based in San Francisco, California, specializing in social media management tools. Founded in 2010, Buffer provides a comprehensive platform that enables businesses and individuals to schedule posts, analyze performance, and engage with their audience across multiple social media channels. The company caters primarily to small businesses and marketers, aiming to simplify the process of managing social media presence. Buffer's offerings include tools for content creation, publishing, performance analysis, and audience engagement. The company has built a solid reputation, boasting over 140,000 users and a significant social media following. Their commitment to transparency is evident in their open metrics and pricing structures, which resonate well with their user base. Buffer's innovative features, such as an AI Assistant for content generation and a Start Page for customized landing pages, reflect their ongoing adaptation to the evolving needs of social media users.

2. Later

• Website: later.com
• Ownership type: Private Equity
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: Canada 48%, United States (USA) 48%, India 2%, Other 2%
• Latest funding: $135.0M, April 2022
• Founded year: 2014
• Headcount: 201-500
• LinkedIn: latergram-me

Later, based in Boston, Massachusetts, is a private equity-backed social media management platform founded in 2014. The company specializes in providing tools for scheduling, analytics, and content creation, aimed at helping businesses and individuals enhance their social media presence. Later's offerings include features such as a content calendar, social media analytics, and an AI caption writer, which streamline the process of managing social media accounts. The platform is particularly popular among social media managers, agencies, and small business owners, allowing them to automate tasks and improve engagement across various social media channels. With a significant portion of its workforce located in Canada and the United States, Later has a strong North American presence. The company has also attracted substantial investment, securing $135 million in funding in April 2022, which underscores its growth trajectory and commitment to innovation in the social media management space.

3. Sociallyin

• Website: sociallyin.com
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 97%, India 3%
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: sociallyin

Sociallyin is a social media marketing agency based in Atlanta, Georgia, founded in 2011. With a team of approximately 59 employees, the company specializes in enhancing brands' online presence through a variety of services. These include social media strategy, management, community management, content production, paid social advertising, and influencer marketing. Sociallyin has worked with a range of clients, from small businesses to well-known brands, demonstrating their ability to cater to different market needs. Their approach is data-driven, focusing on delivering measurable results that help clients improve engagement and effectiveness on social media platforms. The agency prides itself on being 100% social-focused, adapting to changes in the industry to provide innovative solutions for their clients.

4. Ignite Social Media

• Website: ignitesocialmedia.com
• Ownership type: Private
• Headquarters: Cary, North Carolina, United States (USA)
• Employee distribution: United States (USA) 94%, India 3%, United Kingdom (UK) 3%
• Founded year: 2007
• Headcount: 51-200
• LinkedIn: ignite-social-media

Ignite Social Media, based in Cary, North Carolina, is a social media marketing agency that has been active since 2007. The company specializes in crafting and executing social media strategies tailored to the needs of various businesses. Their service offerings include community management, content development, paid advertising, and influencer marketing. Ignite Social Media has played a significant role in shaping the social media marketing industry, having developed over 100 brand strategies and being recognized as the first agency focused solely on social media. Their client roster includes major brands like Procter & Gamble, Samsung, and Microsoft, reflecting their capability to handle high-profile accounts. The agency prides itself on delivering measurable results, with clients reportedly experiencing significant increases in engagement and reach after implementing their strategies. Ignite Social Media is also certified as a Women’s Business Enterprise, emphasizing their commitment to supplier diversity. With a dedicated team of professionals, they continue to adapt to the evolving social media landscape, ensuring their clients remain competitive and relevant.

5. Tailwind

• Website: tailwindapp.com
• Ownership type: Private Equity
• Headquarters: Oklahoma City, Oklahoma, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series B, $9.7M, December 2018
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: tailwindapp

Tailwind, founded in 2012 and based in Oklahoma City, Oklahoma, is a digital marketing agency that offers a suite of tools designed for social media management and content creation. The company focuses on helping small businesses and brands streamline their marketing efforts through AI-driven solutions. Tailwind's platform includes features such as scheduling tools, analytics services, and content creation capabilities, particularly for Pinterest and Instagram. The company has received $9.65 million in Series B funding as of December 2018, which underscores its growth potential and commitment to enhancing its offerings. Tailwind's tools are designed to simplify the marketing process, allowing users to generate engaging content quickly and efficiently, thereby improving their online visibility and engagement.

6. SocialPilot

• Website: socialpilot.co
• Ownership type: Private
• Headquarters: Lewes, Delaware, United States (USA)
• Employee distribution: India 95%, United States (USA) 5%
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: socialpilot

SocialPilot is a social media management tool based in Lewes, Delaware, founded in 2014. The company focuses on providing solutions for businesses to publish, schedule, and analyze their social media content effectively. Catering primarily to small businesses, marketing agencies, and enterprises, SocialPilot aims to simplify social media strategies and enhance engagement through its various features. The platform supports bulk scheduling, social media analytics, and collaboration tools, making it a valuable asset for teams managing multiple accounts. With a workforce predominantly based in India, SocialPilot has built a customer base of over 13,500 users, who appreciate its affordability and ease of use. The company has not reported any funding, indicating a self-sustained growth model. SocialPilot continues to evolve, regularly updating its features to meet the changing needs of its users and the social media landscape.

7. ContentStudio.io

• Website: contentstudio.io
• Ownership type: Corporate
• Headquarters: Claymont, Delaware, United States (USA)
• Employee distribution: Pakistan 85%, United States (USA) 15%
• Latest funding: Convertible note, $35,000, June 2018
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: contentstudio

ContentStudio.io, based in Claymont, Delaware, is a social media management platform that was established in 2017. The company specializes in providing tools that assist businesses in managing their social media strategies effectively. With a workforce of around 40 employees, primarily located in Pakistan and the United States, ContentStudio focuses on serving agencies and marketing teams. Their platform includes features for content publishing, analytics, and automation, which are crucial for enhancing engagement across various social networks. The company has also received funding, with a reported amount of $34,733 in 2018, indicating some level of investor interest in its growth and potential. ContentStudio's commitment to streamlining content strategies and improving social media presence positions it as a relevant player in the industry.

8. Eclincher

• Website: eclincher.com
• Ownership type: Corporate
• Headquarters: Sunnyvale, California, United States (USA)
• Employee distribution: United States (USA) 86%, Canada 14%
• Latest funding: Seed, May 2013
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: eclincher

Eclincher, based in Sunnyvale, California, is a social media management platform that has been operational since 2012. The company provides a suite of tools designed to help businesses and marketing agencies manage their online presence effectively. Their offerings include social media management, reputation management, and local SEO automation, which are aimed at streamlining digital marketing efforts and enhancing audience engagement. Eclincher has made a name for itself by integrating advanced AI capabilities for content creation and analytics, allowing users to optimize their social media strategies. The platform is particularly noted for its user-friendly interface and robust customer support, which includes 24/7 live chat assistance. Eclincher has also garnered significant recognition, winning 25 awards from G2 in various categories, reflecting its effectiveness and user satisfaction in the social media management space.

9. LYFE Marketing

• Website: lyfemarketing.com
• Ownership type: Private
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 94%, Philippines 6%
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: lyfe-marketing-

LYFE Marketing is a marketing agency based in Atlanta, Georgia, specializing in social media management and advertising. Established in 2011, the company has grown to employ approximately 133 individuals, primarily based in the United States. LYFE Marketing focuses on assisting small to medium-sized businesses in enhancing their online presence through a variety of services, including social media marketing, PPC management, and email marketing. The agency has successfully managed over 2,000 social media campaigns, demonstrating its expertise in creating effective marketing strategies tailored to the unique needs of its clients. In 2024, LYFE Marketing was recognized as an award-winning agency, reflecting its commitment to delivering results and driving growth for its clients. Their approach combines high-quality content creation, engagement monitoring, and targeted advertising to help businesses connect with their audiences and achieve their marketing objectives.

10. MavSocial

• Website: mavsocial.com
• Ownership type: Private
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: India 85%, Hong Kong S.A.R 15%
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: maventus-group

MavSocial, founded in 2012 and based in San Francisco, California, is a private company specializing in social media management software. With a team of 26 employees, the company has developed a platform that caters to businesses and organizations aiming to streamline their social media activities across multiple locations. MavSocial's offerings include tools for scheduling posts, engaging with audiences, managing online reputation, and generating reports on social media performance. Their software is particularly beneficial for multi-location brands and franchises, allowing them to maintain consistency and control over their social media presence. The company operates on a subscription model, providing a Software as a Service (SaaS) solution that is accessible to a range of clients. MavSocial also emphasizes community engagement, offering discounts to non-profit organizations, which reflects their commitment to supporting various causes. Despite not having reported any funding, MavSocial continues to evolve its platform to meet the changing needs of its users, showcasing its dedication to enhancing social media management capabilities.

11. Loomly

• Website: loomly.com
• Ownership type: Corporate
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 67%, United Kingdom (UK) 33%
• Latest funding: August 2021
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: loomly

Loomly is a social media management platform based in Los Angeles, California, founded in 2015. The company specializes in providing tools that facilitate content creation, scheduling, collaboration, and analytics for social media. It serves a range of clients, including agencies, brands, and marketing teams, helping them to optimize their social media strategies and enhance engagement across various platforms. Loomly's features include a content calendar, post planning, and robust analytics, which are designed to streamline the social media management process. The platform has gained traction among marketers, with over 50,000 users trusting Loomly for their social media needs. The company has not reported any funding since August 2021, indicating a self-sustaining business model that focuses on delivering value to its customers without external financial backing.

12. Pixlee TurnTo

• Website: pixlee.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Latest funding: November 2022
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: pixlee

Pixlee TurnTo, now branded as Emplifi, is a corporate entity based in San Francisco, California, founded in 2012. The company specializes in social media management, providing a comprehensive platform that integrates marketing, commerce, and customer care solutions. With a workforce of approximately 99 employees, Emplifi has established itself as a significant player in the technology sector, focusing on delivering effective social media strategies to a wide array of businesses. The company has successfully attracted over 20,000 brands, helping them enhance customer engagement and drive revenue through innovative solutions. Emplifi's platform is designed to streamline social media operations, making it easier for brands to connect with their customers across various channels. Their approach emphasizes the importance of customer insights and experience, which are critical in today's digital-first market.

13. Simply Measured, A Sprout Social Company

• Website: simplymeasured.com
• Ownership type: Corporate
• Headquarters: Seattle, Washington, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $12.6M, December 2017
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: simply-measured

Simply Measured, a Sprout Social Company, is based in Seattle, Washington, and was founded in 2010. The company specializes in social media management, offering a suite of tools designed to help businesses manage their social media presence effectively. Their platform includes features for engagement, publishing, and analytics, which assist organizations in streamlining their social media strategies and improving customer interactions. Simply Measured has received significant funding, totaling $12.6 million, which underscores its potential and growth in the social media analytics space. As part of Sprout Social, they continue to play a crucial role in providing insights and solutions that drive strategic decision-making for businesses across various industries.

14. CrowdShare

• Website: crowdshare.com
• Ownership type: Private
• Headquarters: Roanoke, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: crowdshareapp

CrowdShare, based in Roanoke, Texas, is a private social media management company founded in 2015. With a team of 11 to 50 employees, the company specializes in providing a platform that enhances the online presence of businesses. Their offerings include influencer management, AI-driven content creation, and a suite of marketing tools designed to streamline social media efforts. CrowdShare targets businesses looking to refine their marketing strategies and engage effectively with their audiences. The platform also features real-time analytics, allowing clients to gauge the impact of their content and optimize their outreach. Additionally, CrowdShare fosters a community of over 100,000 marketers and agencies, providing support and resources to help clients succeed in their social media endeavors.

15. FIREBELLY Marketing

• Website: firebellymarketing.com
• Ownership type: Family Owned
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2001
• Headcount: 11-50
• LinkedIn: firebelly-marketing

FIREBELLY Marketing, based in Indianapolis, Indiana, is a family-owned social media marketing agency founded in 2001. With a team of 27 employees, the agency specializes in fostering social connections through various marketing services. They focus primarily on the food and beverage industry, helping brands enhance their online presence and engage effectively with their audiences. Their offerings include content creation, social media management, advertising, and influencer marketing. FIREBELLY has built a reputation for its expertise, receiving accolades and high ratings from clients, particularly on platforms like Clutch, where they are recognized for their client-centric approach. The agency has successfully managed significant social media campaigns, demonstrating their capability in driving engagement and brand visibility for their clients.

16. MeetEdgar

• Website: meetedgar.com
• Ownership type: Private
• Headquarters: Austin, Texas, United States (USA)
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: meetedgar-com

MeetEdgar, founded in 2014 and based in Austin, Texas, is a private social media management company that specializes in providing tools for scheduling, automating, and analyzing social media content. The company primarily serves freelancers, entrepreneurs, and small businesses, helping them to efficiently manage their social media presence. MeetEdgar's platform features an AI assistant named Inky, which aids users in generating engaging content quickly. The service allows users to create a limitless content library, ensuring that they can repurpose evergreen posts to maintain an active online presence. With integrations across major social media platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest, MeetEdgar has established itself as a valuable resource for those looking to enhance their social media strategies. The company has not reported any funding, indicating it has been self-sustaining since its inception.

17. Lately.AI

• Website: lately.ai
• Ownership type: Venture Capital
• Headquarters: Stone Ridge, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Seed, October 2023
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: try-lately

Lately.AI, founded in 2014 and based in Stone Ridge, New York, is a social media marketing platform that leverages Neuroscience-Driven AI™ to optimize content creation and engagement for businesses. With a team of 22 employees, Lately.AI caters to a broad spectrum of clients, including small businesses, franchises, and global enterprises. The platform automates the generation and scheduling of social media content, allowing companies to enhance their online presence efficiently. Lately.AI's innovative approach includes creating customized voice models for brands, enabling them to communicate effectively across various channels and languages. The company has established partnerships with notable platforms like HubSpot and Hootsuite, further solidifying its position in the social media management industry. Lately.AI has been actively involved in helping over 20,000 businesses improve their social media strategies, showcasing its impact and relevance in the market.

Social Media Management Insights: Key Companies in the US

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