The marketing consulting industry in the US focuses on helping businesses optimize their marketing strategies and enhance customer engagement. Companies in this sector range from prominent multi-national firms to smaller specialized agencies, each providing unique services such as brand development, digital marketing, and performance analytics. As the landscape shifts toward an increasingly digital focus, firms are adopting advanced technologies and data-driven approaches to gain insights and recommend innovative solutions. This trend indicates a growing reliance on analytics to fine-tune campaigns and meet the evolving demands of consumers. Resilience, rapid adaptation, and continuous learning are paramount for success.

The companies in this list vary significantly in size and scope, with firms ranging from large powerhouses like Boston Consulting Group and Bain & Company to specialized agencies like Leadous and The Sage Group. Headquartered in cities like Boston, New York, and San Francisco, these companies illustrate a blend of history and innovation, many established decades ago. Their specializations include marketing strategy, brand consulting, public relations, and digital transformation. Whether serving Fortune 500 clients or startups, they showcase the industry's adaptability to a changing market environment.

Read on to explore top marketing consulting companies in the US.

Top 17 Marketing Consulting Companies in the US

1. Boston Consulting Group (BCG)

• Website: bcg.com
• Ownership type: Corporate
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 31%, India 13%, Germany 8%, Other 48%
• Latest funding: December 2020
• Founded year: 1963
• Headcount: 10001+
• LinkedIn: boston-consulting-group

Boston Consulting Group (BCG), founded in 1963 and headquartered in Boston, Massachusetts, is a management consulting firm that specializes in strategic advice and solutions for businesses across various sectors. With over 37,000 employees globally, BCG operates in numerous industries, including healthcare, consumer products, and technology. The firm is known for its analytical approach and commitment to helping clients navigate complex challenges and drive transformation. BCG's services extend to marketing consulting, where they assist organizations in understanding customer insights, enhancing digital marketing strategies, and improving sales effectiveness. Their work often involves leveraging data analytics and innovative marketing techniques to help clients achieve sustainable growth and competitive advantage. BCG has not reported any recent funding, indicating its established position in the consulting market.

2. Weber Shandwick

• Website: webershandwick.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 34%, China 9%, United Kingdom (UK) 8%, Other 49%
• Founded year: 2001
• Headcount: 1001-5000
• LinkedIn: weber-shandwick

Weber Shandwick is a marketing communications firm based in New York City, established in 2001. With a workforce of approximately 4,558 employees, the company specializes in public relations, marketing, and consulting services. They cater to a wide range of clients, including businesses and organizations from various sectors, helping them enhance their brand reputation and manage communication strategies effectively. Weber Shandwick operates in 61 cities worldwide, with a notable presence in the United States, China, the United Kingdom, India, and Brazil. Their services include strategy and analytics, creative design, public relations, and crisis management. The firm is also recognized for its commitment to social impact, focusing on areas such as sustainability and mental health, and actively promotes diversity, equity, and inclusion within its workforce and client engagements.

3. The Spur Group

• Website: thespurgroup.com
• Ownership type: Corporate
• Headquarters: Redmond, Washington, United States (USA)
• Latest funding: January 2022
• Founded year: 2006
• Headcount: 201-500
• LinkedIn: the-spur-group

The Spur Group, based in Redmond, Washington, is a consulting firm founded in 2006. They specialize in go-to-market strategies and technology solutions, offering a range of services that include AI transformation, application development, audience engagement, channel management, content development, data analytics, growth initiatives, program operations, and strategic planning. The firm serves clients across various management roles, focusing on delivering tailored solutions that enhance marketing effectiveness and operational efficiency. Their approach is centered on understanding client needs and providing actionable insights that drive business results. The Spur Group has worked with a variety of clients, from startups to Fortune 500 companies, showcasing their ability to adapt to different market demands and challenges. They have not reported any funding, indicating a self-sustaining business model that relies on their consulting expertise and client relationships.

4. Prophet

• Website: prophet.com
• Ownership type: Private
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 64%, United Kingdom (UK) 18%, Germany 5%, Other 14%
• Latest funding: Other (Debt), September 2019
• Founded year: 1992
• Headcount: 501-1000
• LinkedIn: prophet

Founded in 1992 and based in San Francisco, Prophet is a consulting firm that specializes in growth and transformation strategies for businesses. With a workforce of approximately 748 employees, Prophet operates across multiple locations, including offices in the United States, the United Kingdom, Germany, and Hong Kong. The firm provides a range of services aimed at identifying growth pathways, evolving business models, reimagining brands, and driving organizational transformation. Their client portfolio spans various industries, including technology, healthcare, and consumer goods, showcasing their ability to adapt to different market needs. Prophet emphasizes a collaborative approach, working closely with clients to manage disruption and uncover transformative opportunities. They have received recognition for their work, including awards for their consulting services and marketing strategies, which highlights their impact in the industry.

5. Ogilvy

• Website: ogilvy.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: India 20%, United States (USA) 16%, China 14%, Other 50%
• Founded year: 1972
• Headcount: 10001+
• LinkedIn: ogilvy

Ogilvy is a prominent advertising, marketing, and public relations agency headquartered in New York City. Founded in 1972, the company has built a reputation for its comprehensive approach to brand strategy and communication. Ogilvy provides a variety of services, including advertising, brand and content development, public relations, and consulting. With a workforce of over 11,000 employees, Ogilvy operates on a global scale, serving clients across multiple industries. Their client roster includes well-known brands such as Coca-Cola, Volkswagen, and Google, showcasing their ability to handle significant marketing challenges. The agency emphasizes the importance of innovation and creating impactful solutions that resonate with audiences, which is crucial in today's fast-paced market.

6. Bain & Company

• Website: bain.com
• Ownership type: Private
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 35%, India 18%, United Kingdom (UK) 6%, Other 40%
• Founded year: 1973
• Headcount: 10001+
• LinkedIn: bain-and-company

Bain & Company, founded in 1973 and headquartered in Boston, Massachusetts, is a global management consulting firm. With over 22,000 employees, the firm serves a variety of clients, including public, private, and non-profit organizations. Bain specializes in several areas, including customer experience, sustainability, and strategy. Their consulting services extend to sales and marketing, where they assist clients in developing effective marketing strategies and improving customer engagement. Bain's approach often involves deep analysis and tailored solutions that address specific business challenges, helping clients navigate complex market dynamics and achieve sustainable growth. The firm has a strong presence across multiple industries, including retail, technology, and healthcare, and is known for its commitment to delivering measurable results for its clients.

7. The Sage Group

• Website: thesagegroup.com
• Ownership type: Private
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 99%, Other 1%
• Founded year: 2006
• Headcount: 51-200
• LinkedIn: the-sage-group-formerly-sage-consulting-associates-

The Sage Group, founded in 2006 and based in San Francisco, California, is a consulting firm that specializes in marketing talent acquisition and consulting services. The company provides interim consultants, contractors, and permanent talent to businesses, with a strong emphasis on the technology and financial sectors. They have worked with a wide array of clients, including Fortune 50 companies and top global brands, showcasing their ability to meet the dynamic needs of the market. The Sage Group also created Marketers that Matter, a community aimed at connecting and honoring top marketing talent, which further solidifies their role in the marketing industry. Their approach combines a focus on both tangible skills and the intangible qualities that contribute to successful marketing outcomes. With a team of experienced professionals, The Sage Group has established itself as a significant player in the marketing consulting space.

8. VMLY&Rx

• Website: vmlyrx.com
• Ownership type: Private
• Headquarters: Cambridge, Massachusetts, United States (USA)
• Founded year: 2020
• Headcount: 5001-10000
• LinkedIn: vmlyrx

VMLY&Rx, based in Cambridge, Massachusetts, is a marketing consulting agency that specializes in technology-driven solutions and customer experience enhancements. Founded in 2020, the company has quickly made its mark by helping businesses navigate the complexities of the digital landscape. VMLY&Rx offers a range of services, including consulting, data analytics, and innovative marketing strategies tailored to various industries. Their focus on healthcare marketing has garnered them recognition, ranking them among the top healthcare marketing companies. The agency's commitment to leveraging technology and data to improve operational efficiency and customer engagement positions it as a relevant player in the marketing consulting sector.

9. Creatives On Call

• Website: creativesoncall.com
• Ownership type: Private
• Headquarters: St. Louis, Missouri, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1995
• Headcount: 1001-5000
• LinkedIn: creatives-on-call

Creatives On Call, founded in 1995 and based in St. Louis, Missouri, is a consulting agency that provides a wide array of creative and strategic services to businesses. The firm focuses on enhancing brand presence and operational effectiveness through its offerings, which include marketing strategy, design, content management, and customer engagement. They serve a variety of industries, such as healthcare, retail, and technology, tailoring their solutions to meet specific business needs. With a team of experienced professionals, Creatives On Call aims to connect businesses with the right creative talent to achieve their goals. Their commitment to understanding client requirements and delivering customized solutions positions them as a relevant player in the marketing consulting sector.

10. Americaneagle.com

• Website: americaneagle.com
• Ownership type: Corporate
• Headquarters: Des Plaines, Illinois, United States (USA)
• Employee distribution: United States (USA) 84%, Bulgaria 10%, Other 6%
• Latest funding: December 2012
• Founded year: 1978
• Headcount: 501-1000
• LinkedIn: americaneagle-com

Americaneagle.com, founded in 1978 and headquartered in Des Plaines, Illinois, is a corporate digital agency with a workforce of approximately 679 employees. The company specializes in web development, digital marketing, and consulting services, catering to a wide array of industries such as eCommerce, healthcare, education, and financial services. Their approach is tailored to meet the unique needs of each client, ensuring that they provide effective solutions that enhance online visibility and drive business growth. Americaneagle.com has been recognized multiple times for its innovative work, including awards for its digital experiences and marketing strategies. Their commitment to client success is evident in their extensive service offerings, which include experience design, strategy and insights, and artificial intelligence consulting. This positions them as a significant player in the digital marketing and consulting space.

11. Xerago

• Website: xerago.com
• Ownership type: Private
• Headquarters: San Jose, California, United States (USA)
• Employee distribution: India 93%, United States (USA) 4%, Singapore 2%, Other 1%
• Founded year: 2002
• Headcount: 201-500
• LinkedIn: xerago

Xerago is a digital consulting company based in San Jose, California, founded in 2002. With a workforce of around 201-500 employees, the firm specializes in providing comprehensive digital impact services. Their offerings include consulting and advisory services, technology integration, and managed services, all aimed at helping businesses improve their digital strategies and customer engagement. Xerago operates with a strong focus on data-driven decision-making, leveraging advanced technologies such as AI and analytics to drive results. The company serves a variety of industries, including automotive, banking, e-commerce, healthcare, and hospitality, showcasing their adaptability and expertise across sectors. Their commitment to digital transformation is evident in their approach to creating tailored solutions that address specific business challenges. Xerago has not reported any recent funding, indicating a stable operational model without external financial dependencies.

12. Edelman

• Website: edelman.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 36%, United Kingdom (UK) 11%, India 10%, Other 43%
• Latest funding: July 2021
• Founded year: 1952
• Headcount: 5001-10000
• LinkedIn: edelman

Edelman is a public relations and marketing consultancy based in New York City, established in 1952. With a workforce of over 6,800 employees, the firm operates on a global scale, providing services that include crisis management, trust management, and digital marketing. Edelman assists businesses and organizations in addressing communication challenges and improving their brand reputation. The company is recognized as the largest public relations firm worldwide by revenue, reflecting its significant impact on the industry. Edelman is also known for its research initiatives, such as the Edelman Trust Barometer, which provides insights into public trust and its implications for brands. Their commitment to addressing contemporary issues, including climate change and social equity, further positions them as a relevant and proactive player in the marketing consulting sector.

13. Landor

• Website: landor.com
• Ownership type: Private
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United Kingdom (UK) 21%, India 21%, United States (USA) 18%, Other 40%
• Founded year: 1941
• Headcount: 1001-5000
• LinkedIn: landorglobal

Landor, founded in 1941 and based in San Francisco, California, is a prominent branding agency that offers consulting, design, and customer experience services. With a workforce of over 1,200 employees spread across 35 locations worldwide, Landor focuses on helping businesses refine their brand strategies and identities. Their approach is informed by data and analytics, ensuring that they connect business strategy to brand effectively. The agency has worked with a variety of clients, including well-known brands like Nike and Topo Chico, demonstrating their expertise in creating impactful customer interactions. As part of the WPP Group, Landor benefits from a robust network that enhances its service offerings in the branding and marketing consulting sectors.

14. Lrw

• Website: lrwonline.com
• Ownership type: Private Equity
• Headquarters: Los Angeles, California, United States (USA)
• Latest funding: July 2015
• Founded year: 1973
• Headcount: 201-500
• LinkedIn: lieberman-research-worldwide

Lieberman Research Worldwide (Lrw) is a marketing consultancy based in Los Angeles, California, founded in 1973. With a workforce of approximately 450 employees, Lrw specializes in market research, brand development, and customer experience optimization. The firm serves a variety of businesses, helping them enhance their marketing strategies through data-driven insights and innovative methodologies. Lrw has been recognized as the #1 global strategic consultancy, reflecting its significant impact in the marketing consulting industry. Their services include market segmentation, innovation and product development, advertising and communication strategies, and customer experience management. Lrw's approach combines behavioral science with advanced analytics, allowing them to provide clients with actionable insights that drive business growth. They are also part of the Material family of marketing services agencies, which further extends their capabilities and reach in the market.

15. Marketbridge

• Website: marketbridge.com
• Ownership type: Private
• Headquarters: Bethesda, Maryland, United States (USA)
• Employee distribution: United States (USA) 76%, Canada 23%
• Founded year: 1991
• Headcount: 201-500
• LinkedIn: marketbridge

Marketbridge, founded in 1991 and based in Bethesda, Maryland, is a consulting firm that specializes in growth consulting and marketing services. With a workforce of approximately 251 employees, the company provides a range of solutions designed to enhance business performance and customer engagement. Their services include go-to-market (GTM) consulting, marketing science, and technology solutions, which are tailored to meet the unique needs of clients across various industries such as technology, healthcare, financial services, and consumer markets. Marketbridge employs a data-driven approach to marketing, utilizing analytics and insights to inform strategies that drive sustainable revenue growth. Their commitment to helping organizations navigate complex market dynamics positions them as a relevant and active player in the marketing consulting industry.

16. Leadous INC.

• Website: leadous.com
• Ownership type: Private
• Headquarters: Edina, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: leadous

Leadous INC. is a marketing automation consulting firm based in Edina, Minnesota, founded in 2015. With a team of 18 employees, the company focuses on enhancing marketing operations for businesses across various sectors, including business services, education, finance, healthcare, technology, manufacturing, and professional sports. Their services include audits and assessments, automation strategy, technology consulting, training, and managed services. Leadous has built strong partnerships with major marketing platforms such as Adobe, HubSpot, Oracle, and Salesforce, allowing them to provide tailored solutions that optimize marketing efforts and improve audience engagement. The firm prides itself on its client-centric approach, emphasizing innovation and collaboration to drive results for its clients.

17. Gorilla Group

• Website: gorillagroup.com
• Ownership type: Corporate
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 40%, Ukraine 17%, Guatemala 17%, Other 26%
• Latest funding: August 2018
• Founded year: 1994
• Headcount: 1001-5000
• LinkedIn: gorilla

Gorilla Group, known as VML, is a marketing consulting agency based in Chicago, Illinois, founded in 1994. The company specializes in technology-driven solutions and innovative marketing strategies aimed at enhancing customer engagement and operational efficiencies. With a workforce of around 131 employees, they operate not only in the United States but also have a presence in countries like Ukraine, Guatemala, Canada, and Poland. VML has established itself in various sectors, providing services that include enterprise solutions, data science, and consulting. Their work has garnered recognition, including awards for creativity and effectiveness in marketing campaigns, showcasing their impact in the industry.

Marketing Consulting Insights: Key Companies in the US

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