The home decor industry in Europe showcases a vibrant spectrum of design and style, featuring everything from furniture and lighting to decorative items and textiles. It is propelled by a surge in consumer demand for personalized and sustainable home solutions, prompting companies to innovate. Firms span from traditional retail brands like BoConcept to e-commerce giants such as Home24 and bespoke makers catering to specific niches. Digital transformation is reshaping shopping experiences, leading to an increase in online marketplaces. In this shifting terrain, eco-friendly materials and smart home integrations are gaining traction, catering to a conscientious and tech-savvy consumer.


The investors highlighted here reflect a broad mix of backgrounds and strategies, from venture capital and private equity to corporate investments. They operate across key European cities like London, Paris, Berlin, and Oslo, ranging in size from small teams to major firms with thousands of employees. Established between 1936 and 2010, many of these investors engaged in varying levels of activity in 2024, with transaction counts reflecting their commitment to funding innovation in home decor. Their investments collectively support startups and established brands alike, fostering growth in this dynamic industry.


Top 17 Home Decor Investors in Europe


1. Bgf

  • Website: bgf.co.uk
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2011
  • Headcount: 51-200
  • Number of deals in 2024: 53
  • LinkedIn: bgfinvestments

BGF Investment Management Limited is a venture capital firm based in London, UK, founded in 2011. The firm focuses on providing growth funding and value creation support to small and mid-sized businesses in the UK and Ireland. BGF addresses the funding gap in the market by making minority investments and offering extensive support services to help businesses scale. Notably, BGF has invested in several companies within the home decor sector, including a £6m investment in Furniture Village to support its expansion and technology investment, and a £10m growth capital investment in Sofology to accelerate its retail outlet roll-out and online platform development. Additionally, BGF invested £8m in Emma Bridgewater, a UK ceramic brand, to explore new sales opportunities. These transactions highlight BGF's commitment to supporting businesses in the home decor industry.


2. Index Ventures

  • Website: indexventures.com
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1996
  • Headcount: 51-200
  • Number of deals in 2024: 67
  • LinkedIn: index-ventures

Index Ventures is a venture capital firm founded in 1996, based in London, England. The firm focuses on investing in innovative startups across various sectors, including technology and healthcare, but has also made notable investments in the home decor industry. Among their key transactions, they have invested in Swoon Editions, a London-based online furniture startup, participating in multiple funding rounds including a Seed Round in 2013, a Series A in 2014, and a Series B in 2017, totaling over $21 million. Additionally, they invested in 1stdibs, a marketplace for high-end home decor and furniture, contributing to its Series B funding round in 2012. These investments highlight Index Ventures' engagement in the home decor sector, showcasing their ability to support and grow businesses within this industry.


3. Verdane

  • Website: verdane.com
  • Type: Private Equity
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1985
  • Headcount: 51-200
  • Number of deals in 2024: 7
  • LinkedIn: verdane-capital

Verdane is a private equity investment firm based in Oslo, Norway, founded in 1985. The firm specializes in growth equity investments, primarily targeting technology-enabled companies. Verdane provides capital and hands-on support to help businesses scale, with a focus on digitalization and decarbonization trends. Notably, Verdane has invested in several companies within the home decor industry, including Bemz, a designer of sofa covers for IKEA sofas, and Hem, a design company based in Stockholm. These investments highlight Verdane's engagement in the home decor market, alongside their broader investment strategy in technology and growth sectors.


4. Crowdcube

  • Website: crowdcube.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2010
  • Headcount: 51-200
  • Number of deals in 2024: 3
  • LinkedIn: crowdcube-limited

Crowdcube is a London-based crowdfunding platform founded in 2010 that enables businesses to raise capital through equity investments. It connects startups and SMEs with potential investors, facilitating the funding process. The platform promotes diversity and inclusion within its workforce while providing investment management services to its clients. Notably, Crowdcube has been involved in several transactions relevant to the home decor industry, including Glassette, which raised $790,285 in October 2023, and Roomix, which raised $240,394 in October 2022. Additionally, Crowdcube has supported BuyMeOnce, a company focused on sustainable home products, raising funds in both 2020 and 2023. These transactions highlight Crowdcube's active role in the home decor sector.


5. Rocket Internet SE


Rocket Internet SE is a venture builder based in Berlin, Germany, founded in 2007. The firm specializes in incubating and investing in internet and technology companies globally, providing operational support and capital to entrepreneurs. Notably, Rocket Internet has made significant investments in the home decor sector, particularly through its involvement with Home24, which raised over $150 million across several funding rounds from 2012 to 2016. Additionally, Rocket Internet has invested in Mobly, a Brazil-based home furnishings site, further demonstrating its commitment to the home decor industry. This diverse portfolio showcases Rocket Internet's strategy of building market-leading companies across various sectors, including eCommerce and home furnishings.


6. 3i Group plc

  • Website: 3i.com
  • Type: Private Equity
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1945
  • Headcount: 201-500
  • Number of deals in 2024: 3
  • LinkedIn: 3i-group-plc

3i Group plc is a London-based private equity firm founded in 1945, specializing in private equity and infrastructure investments. The firm focuses on providing capital and expertise to mid-market companies, helping them grow sustainably. With a strong international presence and a diverse portfolio, 3i Group aims to create value for its stakeholders through strategic investments. Among their notable transactions in the home decor sector, 3i Group acquired BoConcept, a prominent Danish furniture brand, for €300 million in July 2016, taking the company private. Additionally, they invested €120 million in Lampenwelt, a German online lighting shop, in March 2017, showcasing their commitment to the home decor market. These investments highlight 3i Group's active role in the home decor industry, alongside their broader investment strategy.


7. Kinnevik

  • Website: kinnevik.com
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1936
  • Headcount: 11-50
  • Number of deals in 2024: 10
  • LinkedIn: investment-ab-kinnevik

Kinnevik is an investment company based in Stockholm, Sweden, founded in 1936. It partners with innovative entrepreneurs across various sectors, including healthcare, software, marketplaces, and climate tech, providing capital and operational support to help these companies scale and create long-term value. Notably, Kinnevik has made significant investments in the home decor industry, including a venture round for Home24, which raised approximately $22.8 million in 2016, and another undisclosed amount in 2012. They also invested in Mobly, a Brazil-based home furnishings site, and WestWing, which raised €30 million in venture capital funding in 2015. These transactions highlight Kinnevik's commitment to supporting companies that are redefining the home decor market and addressing consumer needs in this space.


8. HV Capital

  • Website: hvcapital.com
  • Type: Venture Capital
  • Headquarters: Flensburg, Schleswig-Holstein, Germany
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 28
  • LinkedIn: hvventures

HV Capital is a venture capital firm based in Flensburg, Schleswig-Holstein, Germany, founded in 2000. With over €2.8 billion under management, HV Capital specializes in investing in digital companies and supporting entrepreneurs from seed stage to exit. The firm has been actively involved in the home decor industry, notably through its investments in Home24, a leading online home furniture and decor retailer, where they participated in multiple funding rounds from seed stage to later stages, raising significant amounts such as $22.76 million in 2016. Additionally, HV Capital has shown interest in other related companies like Westwing, a shopping club focused on home decor, further demonstrating their engagement in the home decor market. Their strategic guidance and capital support help these startups navigate growth challenges and achieve market success in the home decor sector.


9. Endless LLP

  • Website: endlessllp.com
  • Type: Private Equity
  • Headquarters: Leeds, England, United Kingdom (UK)
  • Founded year: 2005
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: endless-llp

Endless LLP is a private equity firm based in Leeds, England, founded in 2005. The firm specializes in investment management and consulting services, focusing on providing tailored investment solutions to businesses in complex situations. Endless LLP has a diverse portfolio, with notable investments in various sectors, including Food & Beverage and Industrials. However, they have also made significant strides in the home decor industry. Their acquisition of Victoria Plum in 2019, a company specializing in online bathroom products, highlights their commitment to expanding their presence in this sector. Additionally, their acquisition of Bathstore.com in 2014 further solidifies their involvement in home decor, as Bathstore.com is a well-known retailer of bathroom products. Furthermore, their investment in Crown Paints, the second-largest paint brand in the UK and Ireland, showcases their interest in home improvement products. Overall, Endless LLP's strategic investments in these home decor-related companies demonstrate their active role in the industry.


10. Kima Ventures

  • Website: kimaventures.com
  • Type: Venture Capital
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 2010
  • Headcount: 1-10
  • Number of deals in 2024: 50
  • LinkedIn: kima-ventures

Kima Ventures is a venture capital firm based in Paris, Île-De-France, France, founded in 2010. The firm specializes in investing in early-stage startups across various sectors, backing two startups per week with financial support and mentorship to help them grow. Among their notable transactions, Kima Ventures participated in the Series A funding round for Selency, a French startup focused on the home decor market, which raised $3.3 million in 2016. Additionally, they invested in Plum Kitchen, which raised funds in 2020, further indicating their engagement in the home decor space. Kima Ventures' diverse portfolio and their specific investments in home decor-related startups highlight their capability and willingness to support this industry.


11. Partech

  • Website: partechpartners.com
  • Type: Venture Capital
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 1982
  • Headcount: 51-200
  • Number of deals in 2024: 24
  • LinkedIn: partech

Partech Partners is a venture capital firm founded in 1982, based in Paris, Île-De-France, France. The firm specializes in providing funding and strategic support to startups across various sectors, with a strong focus on technology. Partech operates globally and has a diverse portfolio of companies. Notably, they have invested in MADE, a London-based high-end design brand, participating in multiple funding rounds including a £40 million Series D round in 2018 and a $60 million Series C round in 2015. Additionally, they have invested in ManoMano, an online marketplace for DIY and home improvement products, which further highlights their engagement in the home decor and related industries. Through these investments, Partech demonstrates its commitment to supporting innovative companies in the home decor sector while also maintaining a broad investment strategy across various industries.


12. Ardian

  • Website: ardian.com
  • Type: Private Equity
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 1996
  • Headcount: 1001-5000
  • Number of deals in 2024: 21
  • LinkedIn: ardian

Ardian is a prominent investment management firm based in Paris, specializing in private equity, real assets, and credit solutions. Founded in 1996, Ardian has established a global presence and focuses on sustainable finance, aiming to create lasting value for its clients. Among its various investments, Ardian has made significant moves in the home decor sector, including a stake in Bricoprivé.com, a Toulouse-based e-commerce company dedicated to DIY, gardening, and home improvement products, where they invested €2.5M. Additionally, Ardian acquired a stake in ProduceShop, a Swiss e-commerce platform specializing in furniture sales in Europe. These transactions reflect Ardian's commitment to the home decor industry, alongside its broader investment strategies.


13. Cvc

  • Website: cvc.com
  • Type: Private Equity
  • Headquarters: Luxembourg
  • Founded year: 2005
  • Headcount: 1001-5000
  • Number of deals in 2024: 16
  • LinkedIn: cvc-capital-partners

CVC Capital Partners is a prominent private equity investment firm based in Luxembourg, founded in 2005. It specializes in private equity, credit, secondaries, and infrastructure, managing approximately €193 billion in assets for over 1000 clients, including pension funds and institutional investors. CVC has a diverse portfolio, with significant investments in various sectors. Among its notable transactions, CVC acquired Formica Corp in 1998, a key player in the decorative surfaces market, which is integral to home decor. Additionally, CVC's acquisition of La Foir'Fouille, a retailer specializing in home goods, further emphasizes its engagement in the home decor industry. These strategic investments reflect CVC's commitment to delivering sustainable value and growth across its portfolio, including the home decor sector.


14. Crédit Mutuel Equity


Crédit Mutuel Equity is a private equity investment firm based in Paris, Île-De-France, France, founded in 1988. The firm specializes in providing capital and strategic support to businesses, assisting them in their growth and transformation while integrating economic and ESG considerations into their strategies. Notably, Crédit Mutuel Equity has made significant investments in the home decor sector, including La Foir'Fouille, a well-known home goods retailer, and Ligne Roset, a luxury furniture manufacturer. Additionally, they have invested in Gautier France, a company recognized for its modern furniture solutions. These transactions highlight their active role in the home decor industry, making them a relevant investor in this space.


15. Naxicap Partners

  • Website: naxicap.fr
  • Type: Private Equity
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 2005
  • Headcount: 51-200
  • LinkedIn: naxicap-partners

Naxicap Partners is a private equity investment firm based in Paris, Île-De-France, founded in 2005. The firm specializes in private equity and growth capital investments, focusing on mid-cap and small-cap companies across various sectors, including technology, healthcare, and real estate. Naxicap Partners provides financial resources and strategic support to help businesses scale and enhance their market presence. Notably, they have made significant investments in the home decor sector, including the acquisition of La Chaise Longue in December 2011, a company known for its stylish and innovative furniture and decor items. Additionally, they participated in a Series B funding round for Miliboo in June 2013, a company that specializes in online furniture sales, further solidifying their presence in the home decor market. These transactions highlight Naxicap's engagement with companies that contribute to the home decor industry.


16. Saint-Gobain

  • Website: saint-gobain.com
  • Type: Corporate
  • Headquarters: Courbevoie, Île-De-France, France
  • Founded year: 1665
  • Headcount: 10001+
  • Number of deals in 2024: 14
  • LinkedIn: saint-gobain

Compagnie de Saint-Gobain S.A. is a prominent construction materials manufacturer founded in 1665, headquartered in Courbevoie, Île-De-France, France. With a presence in 76 countries, the company is dedicated to providing innovative solutions for the construction and industrial sectors, focusing on sustainability and performance. Saint-Gobain's diverse product range enhances building efficiency and reduces environmental impact, catering to construction firms, industrial manufacturers, and consumers. Notably, Saint-Gobain has made significant investments in the home decor space, including a minority stake in Livspace, an Indian interior design startup, aimed at strengthening their construction solutions in the residential market. Additionally, their acquisition of Kaycan, a Canadian manufacturer of exterior building materials, underscores their strategy to lead in light and sustainable construction in North America. These transactions highlight Saint-Gobain's active role in the home decor industry, making them a relevant investor in this sector.


17. Equistone Partners Europe


Equistone Partners Europe is a private equity investment firm based in London, specializing in management buyouts and growth capital for mid-market companies across Europe. Founded in 1979, the firm has a strong track record of partnering with management teams to provide capital and strategic support aimed at long-term growth and impressive returns. Among their notable transactions, Equistone acquired Gala Kerzen GmbH in 2016, a company known for its candle products, which are often considered part of home decor. Additionally, their acquisition of Vertbaudet, a children's product brand, includes offerings that encompass home decor items, further highlighting their engagement in this sector. With a focus on various European markets, Equistone's diverse portfolio positions them as a potential investor in the home decor industry.



Home Decor Insights: Key Investors in Europe


InvestorHeadquarterSizeFoundedDeals 2024
BgfLondon, England, United Kingdom (UK)51-200201153
Index VenturesLondon, England, United Kingdom (UK)51-200199667
VerdaneOslo, Oslo, Norway51-20019857
CrowdcubeLondon, England, United Kingdom (UK)51-20020103
Rocket Internet SEBerlin, Berlin, Germany201-50020070
3i Group plcLondon, England, United Kingdom (UK)201-50019453
KinnevikStockholm, Stockholm, Sweden11-50193610
HV CapitalFlensburg, Schleswig-Holstein, Germany11-50200028
Endless LLPLeeds, England, United Kingdom (UK)11-5020052
Kima VenturesParis, Île-De-France, France1-10201050
PartechParis, Île-De-France, France51-200198224
ArdianParis, Île-De-France, France1001-5000199621
CvcLuxembourg1001-5000200516
Crédit Mutuel EquityParis, Île-De-France, France51-20019882
Naxicap PartnersParis, Île-De-France, France51-20020050
Saint-GobainCourbevoie, Île-De-France, France10001+166514
Equistone Partners EuropeLondon, England, United Kingdom (UK)51-20019791


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