The health and wellness product stores industry in Europe focuses on promoting healthier lifestyles through a variety of products, including vitamins, supplements, organic foods, and personal care items. Retailers range from small independent shops to large chains, each catering to growing consumer demand for sustainable and health-conscious products. This sector is thriving as awareness around nutrition and wellness continues to rise. New trends, such as plant-based products and wellness routines, are driving innovation, with online sales channels increasingly critical. Such changes suggest that the industry is evolving to meet the needs of health-minded consumers while paving the way for future opportunities.


The investors featured in our list showcase a mix of corporate entities and venture capitalists headquartered predominantly across major European cities, including London, Paris, and Brussels. Most were founded in the 2000s or earlier and exhibit varying sizes, from startups to global firms with over 10,000 employees. Notably, in 2024, these investors were involved in numerous deals, with some like the European Innovation Council reporting over 50 transactions, reflecting their active engagement in scaling health and wellness ventures across the region.


Top 17 Health and Wellness Product Stores Investors in Europe


1. Crowdcube

  • Website: crowdcube.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2010
  • Headcount: 51-200
  • Number of deals in 2024: 3
  • LinkedIn: crowdcube-limited

Crowdcube is a London-based crowdfunding platform founded in 2010 that enables businesses to raise capital through equity investments. It connects startups and SMEs with potential investors, facilitating the funding process. Crowdcube has been involved in several significant transactions within the health and wellness sector, including Natural Nutrients, Neat Nutrition, VITL, Alyve, and Fighter Shots. For instance, VITL raised nearly $3.83 million in July 2022, showcasing the platform's capability to attract substantial investments in health-related products. Additionally, Fighter Shots, a health and wellness juice shot brand, successfully raised £160k, indicating Crowdcube's active role in supporting businesses that promote health and wellness. The platform emphasizes diversity and inclusion within its workforce while providing investment management services to its clients.


2. Bpifrance French Tech Accélération


Bpifrance French Tech Accélération is a venture capital investor based in Paris, Île-De-France, France, founded in 2015. As a public entity and financial institution, Bpifrance supports entrepreneurs and businesses in France and internationally through various services, including direct funding, export credit insurance, and private equity investments. They aim to foster entrepreneurship and innovation by providing coaching and partnerships to help businesses navigate growth and international expansion. Notably, Bpifrance has been involved in several transactions relevant to the health and wellness sector, such as investing in Nutripure, a company focused on organic dietary supplements, and DIVIE, a CBD company. Additionally, they have supported ØZERS NUTRITION, which specializes in microalgae sports supplements, showcasing their active role in promoting health and wellness products.


3. Unilever Ventures

  • Website: unileverventures.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2002
  • Headcount: 11-50
  • Number of deals in 2024: 9
  • LinkedIn: unileverventures

Unilever Ventures is a corporate venture capital firm based in London, England, founded in 2002. The firm specializes in investing in emerging brands and technologies, particularly within the beauty and wellness sectors. Unilever Ventures supports startups by providing capital and leveraging Unilever's extensive network to help these businesses grow. Notable transactions include a $6 million Series B investment in YOUVIT, an Indonesia-based vitamin brand, and participation in Nutrafol's funding rounds, a company focused on personalized nutraceutical supplements. Additionally, they led a seed funding round for What’s Up Wellness, a digital wellness brand, further emphasizing their commitment to the health and wellness space. Through these investments, Unilever Ventures empowers entrepreneurs with innovative ideas to build strong consumer brands in the health and wellness industry.


4. DigitalHealth.London


DigitalHealth.London is a not-for-profit organization established in 2016, based in London, England. It aims to connect NHS staff, digital health companies, and academics to foster the adoption of digital solutions in healthcare. The organization runs various programs, including the Accelerator and Digital Pioneer Fellowship, to support digital health innovation. Notably, DigitalHealth.London has been involved in several transactions relevant to health and wellness, such as Club Soda, which focuses on mindful drinking, and Fruit Street, a platform promoting healthy eating through virtual nutrition programs. These investments highlight their commitment to enhancing health and wellness through digital means, although their primary focus remains on digital health solutions rather than traditional product stores.


5. Unilever

  • Website: unilever.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1872
  • Headcount: 10001+
  • LinkedIn: unilever

Unilever PLC is a multinational consumer goods company based in London, England, founded in 1872. With over 10,000 employees, Unilever offers a diverse range of products, including food, beauty, personal care, and cleaning agents. The company is dedicated to making sustainable living commonplace and has actively pursued acquisitions to enhance its portfolio in the health and wellness sector. Notable transactions include the acquisition of Onnit, a health and wellness brand, in April 2021; OLLY, a vitamin and supplement brand, in April 2019; and Pukka Herbs, a leading organic tea brand, in September 2017. Additionally, Unilever acquired a 75% stake in Equilibra, an Italian personal care and wellbeing business, in June 2018, and SlimFast, a well-known weight management brand, in April 2000. These acquisitions reflect Unilever's strategic focus on health and wellness, making it a significant player in this industry.


6. Novo Holdings

  • Website: novoholdings.dk
  • Type: Venture Capital
  • Headquarters: Hellerup, Denmark
  • Founded year: 1999
  • Headcount: 51-200
  • Number of deals in 2024: 45
  • LinkedIn: novo-a-s

Novo Holdings A/S is a not-for-profit investment firm based in Hellerup, Denmark, founded in 1999. It manages the assets of the Novo Nordisk Foundation and is dedicated to investing in life science companies at various stages of development. The firm provides capital and strategic support to enhance healthcare solutions. Notably, Novo Holdings has participated in significant funding rounds for companies such as Kate Farms, which raised $75 million to provide nutritional solutions, and Doctor Anywhere, a tech-led healthcare company that has raised substantial amounts in multiple Series C rounds to enhance digital healthcare capabilities. These transactions highlight Novo Holdings' commitment to advancing health and wellness through innovative solutions.


7. European Innovation Council (EIC)


The European Innovation Council (EIC) is a public entity based in Brussels, Belgium, established to support innovation and entrepreneurship across Europe. Founded in 1958, the EIC offers various funding programs, including the EIC Accelerator and EIC Pathfinder, aimed at helping startups and SMEs develop and scale their technologies. The EIC also provides business acceleration services, networking opportunities, and prizes to foster innovation across different sectors. Among their notable transactions, they have invested in health-related companies such as PKVitality, which raised $6,826,645 in a Series A round, and Vésale Pharma and Nemysis, which received grants of $1,910,232 and $2,726,112 respectively. These investments highlight the EIC's engagement in the health and wellness sector, making them a relevant investor in this space.


8. Index Ventures

  • Website: indexventures.com
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1996
  • Headcount: 51-200
  • Number of deals in 2024: 67
  • LinkedIn: index-ventures

Index Ventures is a venture capital firm founded in 1996, based in London, England. The firm invests in innovative startups across various sectors, including technology and healthcare, providing capital and strategic support to entrepreneurs. They focus on building long-term partnerships with founders to drive success. Among their notable transactions in the health and wellness space, Index Ventures participated in funding rounds for Abe's Market, an online marketplace for natural and organic products, contributing to multiple rounds including a $5 million Series B and a $3.4 million Series A investment. Additionally, they were involved in the Series A funding for Soylent, a company dedicated to nutritional products, which highlights their engagement in the health and wellness sector. This diverse portfolio showcases their commitment to supporting businesses that promote health and wellness.


9. Bgf

  • Website: bgf.co.uk
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2011
  • Headcount: 51-200
  • Number of deals in 2024: 53
  • LinkedIn: bgfinvestments

BGF Investment Management Limited is a venture capital firm based in London, England, founded in 2011. The firm specializes in providing growth funding and value creation support to small and mid-sized businesses in the UK and Ireland. BGF addresses the funding gap in the market through minority investments and extensive support services. Notably, BGF has invested in health and wellness-related companies, including Revive Active, an Irish vitamin supplements business that secured €12.5 million in equity funding in June 2022, and Pharmacy2U, an online pharmacy that received multiple rounds of investment to enhance its home delivery prescription services. These investments highlight BGF's commitment to supporting businesses that contribute to health and wellness, making them a relevant player in this sector.


10. Kima Ventures

  • Website: kimaventures.com
  • Type: Venture Capital
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 2010
  • Headcount: 1-10
  • Number of deals in 2024: 50
  • LinkedIn: kima-ventures

Kima Ventures is a Paris-based venture capital firm founded in 2010, specializing in early-stage investments across various sectors. The firm is known for backing two startups per week, providing not only financial support but also mentorship to help these companies navigate their initial challenges. Among their notable transactions in the health and wellness space, Kima Ventures invested in Cuure, a health startup that raised €1.8MM in seed funding to expand its customer base in wellness categories across Europe. They also participated in the seed round for Feed., a company focused on health-oriented products. These investments highlight Kima Ventures' engagement in the health and wellness sector, alongside their broader investment strategy.


11. Nestlé

  • Website: nestle.com
  • Type: Corporate
  • Headquarters: Vevey, Vaud, Switzerland
  • Founded year: 1866
  • Headcount: 10001+
  • Number of deals in 2024: 2
  • LinkedIn: nestle-s-a-

Nestlé S.A. is a multinational food and beverage company based in Vevey, Vaud, Switzerland, founded in 1866. With over 10,000 employees, Nestlé offers a diverse range of products, including coffee, dairy, and pet care items, while maintaining a commitment to sustainability. In recent years, Nestlé has made significant strides in the health and wellness sector through strategic acquisitions. Notable transactions include the acquisition of Garden of Life, a leading health and wellness brand known for its organic and non-GMO products, and the planned acquisition of GO Healthy, New Zealand's top-selling health brand. Additionally, Nestlé Health Science has acquired Nuun, a leader in functional hydration, and is set to acquire Solgar Italia Multinutrient, enhancing its portfolio of active lifestyle nutrition brands. These investments reflect Nestlé's dedication to providing nutritious and convenient food options while expanding its influence in the health and wellness market.


12. L'Oréal

  • Website: loreal.com
  • Type: Corporate
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 1909
  • Headcount: 10001+
  • Number of deals in 2024: 4
  • LinkedIn: lor%c3%a9al

L'Oréal S.A., founded in 1909 and headquartered in Paris, Île-De-France, France, is a prominent corporate investor in the beauty and personal care industry. With over 10,000 employees, L'Oréal is known for its commitment to innovation and sustainability. The company has made several strategic investments in health and wellness-related brands, including the acquisition of Youth To The People in December 2021, which focuses on skincare products that promote health and wellness. Additionally, L'Oréal's involvement with Functionalab Inc, which raised funds in 2019, further emphasizes their interest in wellness-oriented products. Their acquisition of Roger & Gallet and intentions to acquire Skinceuticals also highlight their focus on skincare, a critical component of health and wellness. Overall, L'Oréal's investment activities reflect a strong alignment with the health and wellness product stores sector.


13. Cvc

  • Website: cvc.com
  • Type: Private Equity
  • Headquarters: Luxembourg
  • Founded year: 2005
  • Headcount: 1001-5000
  • Number of deals in 2024: 16
  • LinkedIn: cvc-capital-partners

CVC Capital Partners is a prominent private equity firm based in Luxembourg, founded in 2005. The firm specializes in private equity, credit, secondaries, and infrastructure, managing approximately €193 billion in assets for over 1000 clients, including pension funds and institutional investors. CVC focuses on delivering sustainable value and growth through strategic investments. Notably, in 2024, CVC made a significant investment in Sunday Natural, a leading brand for premium vitamins, minerals, and supplements, aiming to support the scaling and international reach of the business. Additionally, CVC's acquisition of Matas, a Danish retail chain with a substantial number of shops, suggests a commitment to the health and wellness sector, as Matas likely offers a range of health-related products. These transactions highlight CVC's active role in the health and wellness product stores industry.


14. SBRI Healthcare

  • Website: sbrihealthcare.co.uk
  • Type: Corporate
  • Headquarters: Twickenham, England, United Kingdom (UK)
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: sbri-healthcare

SBRI Healthcare is a not-for-profit healthcare innovation program based in Twickenham, England, founded in 2009. The organization provides funding and support to innovators and entrepreneurs who are addressing unmet health and care needs within the NHS and social care system. Their mission is to accelerate the development of innovative technologies and solutions that improve patient care and increase efficiencies in healthcare delivery. Notably, SBRI Healthcare has been involved in several relevant transactions, including Good Boost, which raised $820,296 in 2019 to develop a product aimed at enhancing physical activity and wellness, and Walk With Path, which raised $120,317 in 2022 for solutions that assist individuals with mobility challenges. These investments highlight SBRI Healthcare's commitment to supporting innovations that can be integrated into health and wellness product stores, making them a relevant investor in this space.


15. EQT Group

  • Website: eqtgroup.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 1001-5000
  • Number of deals in 2024: 30
  • LinkedIn: eqt-partners

EQT Group is a prominent investment firm based in Stockholm, Sweden, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Founded in 1994, EQT serves institutional investors by providing expertise in managing diverse investment portfolios across multiple sectors and geographies. Among their notable transactions, EQT acquired Karo Healthcare for approximately $685 million, highlighting their focus on health-related products. They also participated in significant funding rounds for companies like LIVEKINDLY, Gympass, and Wellhub, which are all involved in health and wellness solutions. These investments reflect EQT's strategic interest in the health and wellness sector, positioning them as a key player in this industry.


16. Eurazeo

  • Website: eurazeo.com
  • Type: Private Equity
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 1969
  • Headcount: 201-500
  • Number of deals in 2024: 40
  • LinkedIn: eurazeo

Eurazeo is a prominent investment management firm based in Paris, specializing in private equity, private debt, and real assets. Founded in 1969, the firm has established a strong presence in the investment landscape, particularly in Europe. Eurazeo focuses on tailored investment strategies aimed at fostering growth and expansion across diverse sectors, including technology and healthcare. In the health and wellness product stores context, Eurazeo has made notable investments such as the acquisition of Aroma-Zone, a leading online retailer of essential oils and natural beauty products, and a majority stake in Beekman 1802, a clean skincare brand. Additionally, they have participated in funding rounds for brands like Gisou, a haircare company, and WhatMatters, an eco-friendly beauty brand, showcasing their commitment to supporting innovative companies in the health and wellness sector.


17. SoftBank Investment Advisers


SoftBank Investment Advisers, also known as the SoftBank Vision Fund, is a venture capital fund founded in 2017 and based in London, England. The fund specializes in investing in technology-focused companies, particularly those innovating in artificial intelligence and other advanced technologies. With a diverse portfolio, SoftBank has made significant investments across various sectors, including health tech and fintech. Among their notable transactions, they led a $360 million funding round for the Chinese fitness app Keep, which emphasizes their commitment to health and wellness solutions. Additionally, their investments in companies like Brandless and GlobalBees, which focus on consumer brands, further illustrate their interest in supporting businesses that may intersect with health and wellness products. Overall, SoftBank's strategic investments reflect a strong commitment to fostering technological advancements in the health and wellness sector.



Health and Wellness Product Stores Insights: Key Investors in Europe


InvestorHeadquarterSizeFoundedDeals 2024
CrowdcubeLondon, England, United Kingdom (UK)51-20020103
Bpifrance French Tech AccélérationParis, Île-De-France, France1-102015198
Unilever VenturesLondon, England, United Kingdom (UK)11-5020029
DigitalHealth.LondonLondon, England, United Kingdom (UK)11-5020161
UnileverLondon, England, United Kingdom (UK)10001+18720
Novo HoldingsHellerup, Denmark51-200199945
European Innovation Council (EIC)Brussels, Brussels, Belgium201-500195857
Index VenturesLondon, England, United Kingdom (UK)51-200199667
BgfLondon, England, United Kingdom (UK)51-200201153
Kima VenturesParis, Île-De-France, France1-10201050
NestléVevey, Vaud, Switzerland10001+18662
L'OréalParis, Île-De-France, France10001+19094
CvcLuxembourg1001-5000200516
SBRI HealthcareTwickenham, England, United Kingdom (UK)11-5020093
EQT GroupStockholm, Stockholm, Sweden1001-5000199430
EurazeoParis, Île-De-France, France201-500196940
SoftBank Investment AdvisersLondon, England, United Kingdom (UK)201-500201714


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