The cycling accessories manufacturing industry in Europe is booming as biking gains popularity, driven by sustainability and health concerns. Companies range from specialized boutiques crafting custom gear to large corporations producing high-volume products. Innovations in electric bike components, helmets, and safety gear have advanced significantly, fostering a competitive market that appeals to urban commuters and recreational riders alike. E-commerce has shaped consumer shopping habits, allowing quick access to premium products. As cities focus on improving cycling infrastructure, the industry is expected to grow, with a clear trend toward eco-friendly and technologically advanced solutions.


The list of cycling accessories manufacturing investors showcases a mix of corporate and private equity firms. With headquarters across major European cities like London and Paris, these investors vary in size, from small boutiques to large corporations, and have been active in deal-making throughout 2024. Many were established in the last two decades, indicating a modern approach to funding within the cycling sector. As they backed over 200 deals collectively, their influence is reshaping the industry by empowering startups and established brands alike.


Top 17 Cycling Accessories Manufacturing Investors in Europe


1. Crowdcube

  • Website: crowdcube.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2010
  • Headcount: 51-200
  • Number of deals in 2024: 3
  • LinkedIn: crowdcube-limited

Crowdcube is a London-based crowdfunding platform founded in 2010 that enables businesses to raise capital through equity investments. It connects startups and SMEs with potential investors, facilitating the funding process. Crowdcube has been involved in several notable transactions in the cycling accessories manufacturing sector, including Atherton Bikes, which raised $232,911 in April 2023, and Temple Cycles, which raised $1,564,088 in September 2022. Additionally, Crowdcube has supported REAP Bikes, which raised $498,720 in May 2022. The platform focuses on promoting diversity and inclusion within its workforce while providing investment management services to its clients, making it a valuable resource for businesses in the cycling accessories industry seeking funding.


2. Bgf

  • Website: bgf.co.uk
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2011
  • Headcount: 51-200
  • Number of deals in 2024: 53
  • LinkedIn: bgfinvestments

BGF Investment Management Limited is a venture capital firm based in London, UK, founded in 2011. The firm specializes in providing growth funding and value creation support to small and mid-sized businesses across various sectors in the UK and Ireland. BGF addresses the funding gap in the market through minority investments and extensive support services. Notably, BGF has invested in several companies within the cycling industry, including a £2.8 million investment in Rutland Cycling, a family-owned business with a turnover of £10 million, and a £19 million minority investment in Brompton Bicycle, aimed at accelerating the brand's growth. Additionally, BGF's investment in Source BMX, a leading BMX retailer, further demonstrates their commitment to the cycling sector. These transactions highlight BGF's active role in supporting the cycling accessories manufacturing industry.


3. Pon

  • Website: pon.com
  • Type: Corporate
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 1867
  • Headcount: 10001+
  • Number of deals in 2024: 1
  • LinkedIn: pon

Pon Holdings BV is a family-owned multinational company based in Amsterdam, Netherlands, founded in 1867. The company operates primarily in the transportation and agricultural sectors, with a strong focus on the cycling industry. Pon manufactures and distributes a wide range of bicycles, including electric models, and offers mobility solutions such as bike leasing services. Their diverse customer base includes individual consumers and businesses, promoting sustainable transportation. Notably, Pon has made significant acquisitions in the cycling sector, including Cervélo Cycles, Santa Cruz Bicycles, and the bike division of Dorel Industries, positioning itself as one of the largest bike companies globally. These strategic moves enhance their production capabilities and expand their reach in the urban cycling market, making them a key player in the cycling accessories manufacturing landscape.


4. European Investment Bank (EIB)


The European Investment Bank (EIB) is a public entity based in Luxembourg, founded in 1958, that provides financial services including loans, equity investments, guarantees, and advisory services to support sustainable projects across various sectors. The EIB's mission is to promote growth and job creation through funding initiatives. Notably, the EIB has made significant investments in the cycling accessories manufacturing sector, including a €12 million loan to Fazua for the development of its e-Bike components portfolio and a $10.3 million debt financing for Blubrake, which specializes in innovative braking systems for e-Bikes. These transactions highlight the EIB's commitment to supporting advancements in cycling technology and sustainability, making it a relevant player in the cycling accessories manufacturing industry.


5. Frasers Group

  • Website: frasers.group
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1982
  • Headcount: 10001+
  • Number of deals in 2024: 20
  • LinkedIn: frasers-group

Frasers Group plc is a corporate investor based in London, England, founded in 1982. The company operates various brands in the sports and fashion sectors, including Sports Direct and Jack Wills, and offers a wide range of products such as clothing, footwear, and sporting goods. In recent years, Frasers Group has made notable acquisitions in the cycling sector, including the purchase of Evans Cycles in October 2018 and the acquisition of Wiggle and Chain Reaction's brands and intellectual property in March 2024. These transactions highlight Frasers Group's commitment to expanding its footprint in the cycling market, particularly in the retail of cycling accessories and related products. Additionally, the company has a diverse portfolio that includes fitness services through its Everlast Fitness Club chain, further emphasizing its focus on active lifestyles.


6. Crédit Mutuel Equity


Crédit Mutuel Equity is a private equity investment firm based in Paris, Île-De-France, France, founded in 1988. The firm specializes in providing capital and strategic support to businesses across various sectors, helping them grow and transform by integrating economic and ESG considerations into their strategies. Notably, Crédit Mutuel Equity has been involved in several transactions, including a significant investment in Arcade Cycle in 2010, which is directly related to the cycling accessories manufacturing industry. This investment showcases their engagement in the cycling sector, alongside other investments such as Lim Group and Aplix, which, while not directly related to cycling, demonstrate their diverse investment approach. Their clientele includes business leaders seeking to enhance operations and navigate market challenges, making them a versatile player in the investment landscape.


7. JD Sports

  • Website: jdsports.co.uk
  • Type: Corporate
  • Headquarters: United Kingdom (UK)
  • Founded year: 1981
  • Headcount: 10001+
  • Number of deals in 2024: 1
  • LinkedIn: jdsports

JD Sports is a corporate investor based in the United Kingdom, founded in 1981, specializing in sports and lifestyle apparel and footwear. With over 10,000 employees, JD Sports operates both online and through physical stores, providing a comprehensive shopping experience for customers. In recent years, JD Sports has expanded its presence in the cycling and outdoor industry through strategic acquisitions. Notably, in September 2022, they acquired a majority shareholding in Wheelbase, a prominent cycling retailer in Cumbria. Additionally, in November 2021, JD Sports acquired XLR8 Sports, trading as Leisure Lakes Bikes, further solidifying their footprint in the cycling market. These transactions highlight JD Sports' commitment to diversifying their offerings and enhancing their position within the cycling accessories sector.


8. Naxicap Partners

  • Website: naxicap.fr
  • Type: Private Equity
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 2005
  • Headcount: 51-200
  • LinkedIn: naxicap-partners

Naxicap Partners is a private equity firm based in Paris, Île-De-France, France, founded in 2005. The firm specializes in private equity and growth capital investments, focusing on mid-cap and small-cap companies across various sectors, including technology, healthcare, and real estate. Notably, Naxicap Partners has made significant strides in the cycling accessories manufacturing sector by acquiring several key brands. In 2021, they acquired Stromer, a prominent Swiss e-bike brand, and O2Feel, a French cycling brand, both of which enhance their portfolio in the cycling industry. Additionally, their earlier acquisitions of Shark Helmets, Bagster, and Bering in 2015 further solidify their involvement in cycling-related products, particularly in safety and accessory gear. By providing financial resources and strategic support, Naxicap Partners aims to help these businesses scale and enhance their market presence in the cycling accessories market.


9. Mercia Asset Management PLC

  • Website: mercia.co.uk
  • Type: Venture Capital
  • Headquarters: Henley-In-Arden, England, United Kingdom (UK)
  • Founded year: 1982
  • Headcount: 51-200
  • Number of deals in 2024: 41
  • LinkedIn: mercia-asset-management

Mercia Asset Management PLC is a venture capital firm based in Henley-In-Arden, England, specializing in providing venture capital, private equity, and debt financing to support the growth of UK businesses. Founded in 1982, Mercia focuses on ambitious businesses across various sectors, particularly technology and innovation. Notably, they have been involved in several transactions relevant to the cycling accessories manufacturing context, including a recent debt financing round for J’s Cycle Shack, which raised $254,980 in August 2023. This investment highlights their commitment to the cycling industry. Additionally, they have supported companies like Alpkit and ArcVehicle, the latter being an e-motorcycle manufacturer, showcasing their interest in the broader cycling and transportation sector. Mercia operates through various funds and investment vehicles, making them a versatile investor in the UK market.


10. Venrex

  • Website: venrex.partners
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2002
  • Headcount: 11-50
  • Number of deals in 2024: 11
  • LinkedIn: venrex

Venrex is a venture capital firm based in London, England, founded in 2002. The firm specializes in early-stage investments in technology-enabled businesses within consumer industries, providing both funding and strategic support to help these businesses thrive in competitive markets. Notably, Venrex has invested in several companies relevant to the cycling accessories manufacturing industry, including HEXR, which raised funds in 2018 and 2020 for its innovative cycling helmets, and Litelok, which raised funds in 2019 for its advanced bike lock solutions. These transactions highlight Venrex's commitment to supporting the growth of businesses that cater to cycling enthusiasts and the broader cycling market.


11. Ldc

  • Website: ldc.co.uk
  • Type: Private Equity
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1981
  • Headcount: 51-200
  • Number of deals in 2024: 15
  • LinkedIn: ldc

Lloyds Development Capital (Holdings) Limited (LDC) is a private equity firm based in London, England, specializing in providing growth capital and strategic support to mid-market businesses across various sectors. Founded in 1981, LDC is part of Lloyds Banking Group and focuses on fostering long-term partnerships to drive business success. Among their notable transactions, LDC acquired ZyroFisher on April 19, 2016, which is a significant player in the cycling accessories market. This acquisition highlights LDC's commitment to investing in the cycling industry. Additionally, they have made investments in other sectors, such as outdoor clothing and automotive, but their involvement with ZyroFisher positions them as a relevant investor in the cycling accessories manufacturing space.


12. Ardian

  • Website: ardian.com
  • Type: Private Equity
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 1996
  • Headcount: 1001-5000
  • Number of deals in 2024: 21
  • LinkedIn: ardian

Ardian is a prominent investment management firm founded in 1996, specializing in private equity, real assets, and credit solutions. With a global presence and a focus on sustainable finance, Ardian provides tailored investment strategies to institutional investors, family offices, and pension funds. Notably, Ardian acquired a majority stake in YT Industries, a direct-to-consumer bike label, in August 2021, aiming to enhance YT's product portfolio and expand its business internationally. This transaction highlights Ardian's commitment to the cycling industry and its potential to influence the cycling accessories market. Additionally, Ardian has been involved in various other sectors, but the acquisition of YT Industries is particularly relevant to cycling accessories manufacturing.


13. Kima Ventures

  • Website: kimaventures.com
  • Type: Venture Capital
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 2010
  • Headcount: 1-10
  • Number of deals in 2024: 50
  • LinkedIn: kima-ventures

Kima Ventures is a venture capital firm based in Paris, Île-De-France, France, founded in 2010. The firm specializes in investing in early-stage startups across various sectors, backing two startups per week with financial support and mentorship. Kima Ventures has been involved in several notable transactions, including investments in Cowboy, which raised $3 million in a seed round for its electric bikes, and Cyclofix, which focuses on bike repair services. Additionally, they participated in funding rounds for Barooders, a marketplace for used sporting goods, and HARDLOOP, an outdoor sports e-tailer. These transactions highlight Kima Ventures' engagement in the cycling and outdoor sports industries, making them a relevant player in the cycling accessories manufacturing space.


14. LBO France

  • Website: lbofrance.com
  • Type: Private Equity
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 1985
  • Headcount: 51-200
  • Number of deals in 2024: 6
  • LinkedIn: lbo-france

LBO France is a private equity investment firm based in Paris, Île-De-France, founded in 1985. The firm specializes in private equity, real estate, and venture capital, focusing on mid-cap and small-cap companies. LBO France is committed to creating value through strategic investments while adhering to ESG principles for sustainable and responsible investment practices. Notably, LBO France acquired a majority stake in Moustache Bikes, a prominent French electric bike manufacturer, for €150 million in March 2019, showcasing their involvement in the cycling industry. Additionally, they have made investments in various sectors, including equestrian apparel through their acquisition of Amahorse, but their direct engagement with a cycling manufacturer positions them as a relevant player in the cycling accessories manufacturing context.


15. Verdane

  • Website: verdane.com
  • Type: Private Equity
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1985
  • Headcount: 51-200
  • Number of deals in 2024: 7
  • LinkedIn: verdane-capital

Verdane is a private equity investment firm based in Oslo, Norway, founded in 1985. The firm specializes in growth equity investments, particularly in technology-enabled companies, and provides capital and hands-on support to help businesses scale. Verdane focuses on digitalization and decarbonization trends, primarily targeting technology companies looking to enhance their market position and operational efficiency. Notably, Verdane has been involved in several transactions relevant to the cycling accessories manufacturing context, including their investment in Ecoride e-bikes, which raised funds in 2016, and their acquisition of Silva, a company that provides niche outdoor sports equipment, in 2021. These transactions highlight Verdane's interest in the cycling and outdoor sports sectors, making them a relevant investor in this space.


16. Midlands Engine Investment Fund


The Midlands Engine Investment Fund (MEIF) is a venture capital entity established in 2017, focused on providing investment and funding options to small and medium enterprises (SMEs) in the Midlands region of the UK. The fund offers a variety of financial products, including Small Business Loans, Debt Finance, Equity Finance, and Proof-of-Concept funding, aimed at supporting the growth and development of local businesses. Notably, MEIF has invested in Velobici Ltd, a sustainable cycling apparel company, providing £500,000 to support its expansion and job creation. This investment highlights MEIF's commitment to fostering growth in the cycling accessories manufacturing sector, alongside its broader investment strategy that includes various industries such as gym wear and snow apparel.


17. Development Bank of Wales


The Development Bank of Wales is a public entity established in 2001 that provides financial support to Welsh businesses through loans and equity investments. It aims to facilitate business growth and economic development in Wales by offering various financial products tailored to the needs of small and medium-sized enterprises. Among its notable transactions, the bank led a Series A funding round for Bikmo, a specialist bike insurer, in May 2020, which highlights its engagement in the cycling sector. Additionally, it has been involved in other transactions such as supporting Litelok, a company focused on bike security solutions, and Jöttnar, which specializes in outdoor gear, further demonstrating its interest in the cycling and outdoor industries.



Cycling Accessories Manufacturing Insights: Key Investors in Europe


InvestorHeadquarterSizeFoundedDeals 2024
CrowdcubeLondon, England, United Kingdom (UK)51-20020103
BgfLondon, England, United Kingdom (UK)51-200201153
PonAmsterdam, North Holland, Netherlands10001+18671
European Investment Bank (EIB)Luxembourg1001-5000195899
Frasers GroupLondon, England, United Kingdom (UK)10001+198220
Crédit Mutuel EquityParis, Île-De-France, France51-20019882
JD SportsUnited Kingdom (UK)10001+19811
Naxicap PartnersParis, Île-De-France, France51-20020050
Mercia Asset Management PLCHenley-In-Arden, England, United Kingdom (UK)51-200198241
VenrexLondon, England, United Kingdom (UK)11-50200211
LdcLondon, England, United Kingdom (UK)51-200198115
ArdianParis, Île-De-France, France1001-5000199621
Kima VenturesParis, Île-De-France, France1-10201050
LBO FranceParis, Île-De-France, France51-20019856
VerdaneOslo, Oslo, Norway51-20019857
Midlands Engine Investment FundSheffield, England, United Kingdom (UK)201-500201710
Development Bank of WalesWrexham, Wales, United Kingdom (UK)201-500200126


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