The sports marketing industry in Latin America has experienced dynamic growth, fueled by rising engagement in sports, digital media, and technology. Companies in this sector span from media agencies to tech startups, often offering innovative platforms for fan interactions, sponsorship management, and data-driven strategies. With eSports and social media marketing on the rise, organizations are adapting to capture the attention of younger audiences. Recent trends emphasize personalized content delivery and enhanced fan experiences, fostering a vibrant environment for investment and collaboration. As sports remain a unifying cultural force, the potential for future development and profitability in this niche remains significant.


The list of investors includes a variety of venture capital firms and private equity groups, primarily based in Brazil and Colombia. Founded between 2009 and 2021, these firms vary in size, with many managing small teams but making a substantial mark in investment activity. In 2024, they collectively engaged in numerous deals, notably in the sports marketing sector, showcasing their commitment to innovative startups. Investors like Magma Partners and Go4it Capital have emerged as key players, actively financing companies that are redefining audience engagement and sports branding in the region.


Top 16 Sports Marketing Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, and provides capital, strategic guidance, and access to a network of co-investors. Bossa Invest aims to empower entrepreneurs and foster growth in the startup ecosystem. Notably, they have invested in companies like Overtime, which raised $23 million in a Series B round and focuses on sports media, and FanBase, which connects fans with sports content. These transactions highlight Bossa Invest's active role in the sports marketing industry, alongside their broader investment strategy in technology startups.


2. Go4it Capital

  • Website: go4itcapital.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2015
  • Headcount: 1-10
  • LinkedIn: go4itcapital

Go4it Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2015. The firm partners with exceptional entrepreneurs to build innovative global businesses primarily in the sports, digital media, and well-being sectors. Go4it Capital focuses on providing both investment and strategic support to help these businesses grow and create a more active and enjoyable world. Notable transactions include investments in WSC Sports, a company that enhances sports content through technology; Greenfly, which provides a platform for sharing sports content; and Sorare, a fantasy sports platform that combines blockchain technology with sports. These investments highlight Go4it Capital's commitment to the sports marketing industry and its role in fostering innovation within this space.


3. Verve Capital

  • Website: vervecapital.us
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: verve-capital

Verve Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in early-stage investments in technology-driven startups across Latin America, providing not only funding but also strategic support to help entrepreneurs achieve significant growth. Verve Capital has a diverse portfolio, with a focus on innovative sectors such as FinTech, HealthTech, and EdTech. Among their notable transactions, they invested in Religion of Sports, which raised $50 million in a Series B funding round, emphasizing emotional storytelling in sports and winning multiple Sports Emmys. They also invested in Esporte Educa, a startup likely focused on sports education, and Rei do Pitaco, which is involved in sports-related activities. These investments highlight Verve Capital's engagement in the sports marketing landscape, making them a relevant player in this field.


4. Magma Partners

  • Website: magmapartners.com
  • Type: Venture Capital
  • Headquarters: Providencia, Santiago, Chile
  • Founded year: 2014
  • Headcount: 11-50
  • Number of deals in 2024: 6
  • LinkedIn: magma-partners

Magma Partners is a venture capital firm based in Providencia, Santiago, Chile, founded in 2014. The firm specializes in investing in early-stage startups across Latin America, providing both funding and advisory services to entrepreneurs. With a portfolio of over 125 companies, Magma Partners aims to address significant regional challenges and support scalable technology businesses. Notably, they participated in a $74 million growth funding round for FZ Sports, a Miami-based sports media and technology company, alongside other investors. This transaction highlights their engagement in the sports marketing sector, showcasing their willingness to diversify their investment portfolio beyond their primary focus areas of fintech and insurtech.


5. Kaszek

  • Website: kaszek.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: kaszek-ventures

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across various technology-driven industries in Latin America. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in the region. Notably, Kaszek has been involved in significant transactions such as the investment in Rei do Pitaco, a fantasy sports platform that raised R$180 million in Series A funding, showcasing their engagement in the sports marketing sector. Additionally, they participated in earlier funding rounds for Rei do Pitaco, indicating a commitment to supporting sports-related ventures. Other investments, such as in Grupo Netshoes, further highlight their interest in companies that operate at the intersection of technology and sports.


6. Canary

  • Website: canary.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of entrepreneurs. Among their notable transactions, they invested in Matchday, a startup focused on sports marketing, which raised an undisclosed amount in a seed round in July 2022. This investment highlights Canary's engagement in the sports marketing sector. Additionally, they have participated in various other seed rounds, such as Mobees and Advolve AI, showcasing their commitment to supporting innovative startups across different industries while maintaining a keen interest in sectors like sports marketing.


7. Allievo Capital

  • Website: allievocapital.com
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: allievo-capital

Allievo Capital is a private equity firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in venture capital, search funds, and growth equity, focusing on creating long-term value by investing in high-quality companies that are poised for disruptive change. Among its notable transactions, Allievo Capital invested in Religion of Sports, which raised $10 million in a Series A round in July 2020. This investment highlights Allievo's engagement in the sports marketing industry, as Religion of Sports is dedicated to producing content that celebrates the culture of sports. Additionally, Allievo Capital participated in a venture round for Greenfly, raising $8.4 million in August 2021, a company that provides a platform for sports teams and organizations to engage with their fans and promote their brands. These transactions reflect Allievo Capital's strategic interest in the sports sector, particularly in companies that leverage technology and media to enhance sports marketing efforts.


8. Grupo Globo - Mídia e Conteúdo


Grupo Globo - Mídia e Conteúdo is a prominent media company based in Rio de Janeiro, Brazil, founded in 1925. It specializes in producing and distributing audio and visual content, including original podcasts and television programming, catering to consumers seeking entertainment and information across various platforms. In recent years, Grupo Globo has made significant investments in companies that align with the sports marketing industry. Notably, they participated in funding rounds for Pixellot, which raised $16 million in a Series C round in 2020, focusing on automated sports production technology. They also invested in Ingresse, which raised over $21 million in a Series C round in 2019, a platform that facilitates ticket sales for events, including sports. These transactions highlight Grupo Globo's engagement in the sports marketing sector, enhancing their portfolio with companies that contribute to sports content and audience interaction.


9. Mindset Ventures

  • Website: mindset.ventures
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2016
  • Headcount: 1-10
  • Number of deals in 2024: 7
  • LinkedIn: mindset-ventures

Mindset Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2016. The firm specializes in early-stage technology investments and provides capital and strategic support to startups across various sectors, including financial services and healthcare. Notably, Mindset Ventures has participated in significant transactions such as the $5 million Seed funding for Sizzle.gg, an AI-driven platform for esports leagues and video game streamers, highlighting its engagement in the sports marketing domain. Additionally, the firm has been involved in other technology-focused investments, such as Konnecto, which, while not directly related to sports, showcases its commitment to innovative startups. Mindset Ventures aims to help companies grow by offering business development assistance, mentorship, and access to valuable networks, making it a versatile player in the investment landscape.


10. Ideas & Capital


Ideas y Capital is a venture capital firm based in Mexico City, founded in 2013. The firm specializes in investing in early-stage and growth companies across various industries, including technology, healthcare, and fintech. Their investment strategy is sector-agnostic, allowing them to capture diverse opportunities in the market. Notably, Ideas & Capital has invested in DEPORPRIVÉ, which raised a total of $950,000 in seed rounds in 2019 and 2020, focusing on sports merchandise and ticketing. Additionally, they participated in the seed round for Golazzos, a company that also operates within the sports sector. These transactions highlight their engagement in the sports marketing industry, despite their broader investment focus.


11. Nexxus Capital


Nexxus Capital is a private equity investment firm based in Mexico City, Mexico, founded in 1995. The firm specializes in private equity and mezzanine debt for mid-sized companies in Mexico and Spain, managing multiple funds aimed at helping businesses grow and enhance their market presence. Among their notable transactions, Nexxus Capital invested in Grupo Sports World in 2005, a company that operates fitness centers and is involved in the sports industry, indicating their engagement in sports marketing. Additionally, they were involved with Grupo CIE, which is known for organizing entertainment and sports events, further showcasing their interest in the sports sector. Although they have a diverse investment portfolio, their involvement in these sports-related companies highlights their relevance in the sports marketing industry.


12. TreeCorp Investimentos


TreeCorp Investimentos is a private equity firm based in Sao Paulo, Brazil, founded in 2012. The firm specializes in investing in high-growth companies across various sectors, providing capital and advisory services to help businesses navigate their growth challenges. Notably, in May 2023, TreeCorp acquired Coritiba Foot Ball Club for approximately $260.67 million. This acquisition highlights their commitment to the sports industry and their strategy of investing in entities that have significant potential for growth and value enhancement, particularly in the realm of sports marketing.


13. MAS Equity Partners


MAS Equity Partners is a private equity firm founded in 2009, based in Cajicá, Bogota, Colombia. The firm specializes in investment management and strategic guidance for medium-sized companies in the Andean region, focusing on providing minority equity investments and support to visionary entrepreneurs. Notably, MAS Equity Partners has made significant investments in the sports marketing sector, particularly through their involvement with SportsManias. They led a $3.5 million funding round in July 2014, contributing $3 million to the startup, which aims to enhance sports news delivery and product development. Additionally, they participated in an earlier angel round for SportsManias in August 2013, investing $1 million. These transactions highlight MAS Equity Partners' engagement in the sports marketing landscape, showcasing their ability to support innovative companies in this field.


14. Marathon Ventures

  • Website: marathonvc.com
  • Type: Venture Capital
  • Headquarters: Bogota, Bogota, Colombia
  • Founded year: 2020
  • Headcount: 1-10
  • Number of deals in 2024: 9
  • LinkedIn: marathon-lab

Marathon Ventures is a venture capital firm based in Bogota, Colombia, founded in 2020. The firm specializes in investing in early-stage technology companies throughout Latin America, providing capital, networking opportunities, and advisory services to help startup founders build impactful B2B solutions. Among their portfolio, they have made notable investments in various innovative startups across different sectors. One significant transaction includes their involvement with Fanki, which secured a $6M seed round aimed at developing an online platform that connects sports clubs with fans in Latin America. This investment highlights Marathon Ventures' engagement in the sports marketing industry, showcasing their commitment to supporting ventures that enhance the relationship between sports entities and their audiences.


15. B Capital Group


B Capital Group is a venture capital firm based in Sao Paulo, Brazil, specializing in providing financial solutions for the investment fund market, particularly in credit rights funds and securitization. The firm offers tailored consulting services to businesses and fund managers, helping them navigate complex financial landscapes. Notably, B Capital Group participated in a significant funding round for FanCraze, a Flow-based NFT marketplace for official cricket collectibles, which raised approximately $100 million. This investment highlights B Capital Group's engagement in the sports marketing sector, particularly in innovative digital platforms that enhance fan experiences and engagement through collectibles.


16. Columbia Ventures Brazil


Columbia Ventures Brazil is a corporate startup accelerator based in Sao Paulo, Brazil, founded in 2021. The firm connects entrepreneurs with investors, providing essential mentorship, capital, and networking opportunities to foster the startup ecosystem in Latin America. While the company primarily focuses on sectors such as Fintech and Healthtech, it has also made notable investments in the sports marketing context, including a venture round investment in FURIA Esports, a prominent player in the esports industry. This involvement highlights Columbia Ventures' interest in the sports marketing landscape, particularly in the rapidly growing esports segment, which is increasingly relevant in today's sports marketing environment.



Sports Marketing Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
Go4it CapitalSao Paulo, Sao Paulo, Brazil1-1020150
Verve CapitalSao Paulo, Sao Paulo, Brazil1-1020193
Magma PartnersProvidencia, Santiago, Chile11-5020146
KaszekSao Paulo, Sao Paulo, Brazil11-50201117
CanarySao Paulo, Sao Paulo, Brazil11-50201723
Allievo CapitalSao Paulo, Sao Paulo, Brazil1-1020191
Grupo Globo - Mídia e ConteúdoRio De Janeiro, Rio De Janeiro, Brazil10001+19250
Mindset VenturesSao Paulo, Sao Paulo, Brazil1-1020167
Ideas & CapitalMexico City, Mexico City, Mexico1-1020130
Nexxus CapitalMexico City, Mexico City, Mexico11-5019950
TreeCorp InvestimentosSao Paulo, Sao Paulo, Brazil11-5020120
MAS Equity PartnersCajicá, Bogota, Colombia11-5020090
Marathon VenturesBogota, Bogota, Colombia1-1020209
B Capital GroupSao Paulo, Sao Paulo, Brazil1-100
Columbia Ventures BrazilSao Paulo, Sao Paulo, Brazil1-1020213


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