The commercial fitness equipment industry in Latin America is thriving as a growing number of gyms, wellness centers, and health-conscious consumers boost demand. This industry comprises manufacturers, distributors, and service providers, offering a wide range of fitness products from machines to wearable technology. Health trends like personal training, group classes, and home workouts are driving advancements in equipment solutions to cater to varied lifestyles. The future promises innovation through technology integration and a focus on sustainability, with more players recognizing the importance of user experience and enhanced fitness solutions in shaping their products and offerings.


This article explores the top commercial fitness equipment investors in Latin America. The list features a mix of venture capital, private equity, and corporate investors, predominantly from cities like Sao Paulo and Mexico City. Founded between 1995 and 2020, these firms vary in size and investment activity, with Bossa Invest and Nexxus Capital marking significant deal counts in 2024. Each one plays a pivotal role in shaping the fitness landscape through strategic support and funding.


Top 12 Commercial Fitness Equipment Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, and provides capital, strategic guidance, and access to a network of co-investors. Bossa Invest has been active in the fitness industry, with notable investments including Ergatta, which raised $5 million in a Seed Round in July 2020, and FightCamp, which secured $8 million in a Series A round in the same month. These investments highlight Bossa Invest's commitment to supporting innovative fitness solutions, alongside their broader focus on empowering entrepreneurs and fostering growth in the startup ecosystem.


2. Kaszek

  • Website: kaszek.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: kaszek-ventures

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across Latin America, providing capital and strategic guidance to startups in various technology-driven industries. Notably, Kaszek participated in a $220 million investment round for Gympass, a leading fitness platform that connects users with gyms and wellness services, which highlights their engagement in the commercial fitness equipment sector. Additionally, they have been involved in funding rounds for Wellhub, a health and wellness platform, further showcasing their interest in the fitness and wellness industries. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in the region, including sectors related to fitness and wellness.


3. Moriah Asset

  • Website: moriahasset.com.br
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: moriahasset

Moriah Asset is a corporate investor based in Sao Paulo, Brazil, founded in 2019. The firm specializes in technology and wellness, offering innovative tech solutions and health-related products aimed at health-conscious consumers and businesses. Their diverse portfolio includes healthy snacks, fitness-related services, and consulting, positioning them as a leader in the wellness and tech sectors. In 2024, Moriah Asset was involved in several transactions, including an investment in Utreino, a startup focused on fitness solutions, which raised funds in a Seed Round. This involvement highlights their active participation in the fitness industry and their commitment to supporting ventures that enhance health and wellness.


4. Honey Island

  • Website: honeyisland.capital
  • Type: Venture Capital
  • Headquarters: Cidade Industrial De Curitiba, Paraná, Brazil
  • Founded year: 2015
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: hi.capital

Honey Island Capital is a venture capital firm founded in 2015, located in Cidade Industrial De Curitiba, Paraná, Brazil. The firm specializes in fintech investments and provides capital and strategic support to startups in the fintech and SaaS B2B sectors. Notably, Honey Island has invested in Tecnofit, a startup focused on gym management, leading a R$13 million Series A investment round in 2021, following an earlier seed investment in 2019. This involvement in Tecnofit highlights Honey Island's interest in the commercial fitness equipment industry, showcasing their commitment to supporting innovative solutions within this sector. Additionally, they have invested in other startups like Keiken, although this is less relevant to the fitness industry. Overall, Honey Island Capital is positioned as a supportive investor for startups navigating growth challenges, including those in the fitness domain.


5. Quartz


Quartz is a private equity firm based in Sao Paulo, Brazil, founded in 2020. The firm specializes in venture capital and growth equity investments, targeting high-growth companies across various industries. Quartz emphasizes transparency and partnership, aligning with businesses that share their values. Notably, they participated in a Series A investment in Tecnofit, a startup that provides gym management solutions, contributing R$13 million to help the company scale. This involvement highlights their interest in the fitness sector, despite their broader investment strategy. Additionally, they were involved in a venture round for Wap, although this transaction is less directly related to commercial fitness equipment.


6. Nexxus Capital


Nexxus Capital is a private equity investment firm based in Mexico City, Mexico, founded in 1995. The firm specializes in private equity and mezzanine debt for mid-sized companies primarily in Mexico and Spain. Nexxus Capital manages multiple funds aimed at providing capital to help businesses grow and expand their operations. Among their notable transactions, they invested in Grupo Sports World, a company involved in the fitness industry, which raised an undisclosed amount in a private equity round in 2005. This investment highlights their engagement in the commercial fitness equipment sector. Additionally, they participated in a post-IPO equity round for Immunotec in 2017, although this transaction is not related to fitness equipment. Overall, Nexxus Capital's involvement with Grupo Sports World positions them as a relevant player in the commercial fitness equipment market.


7. Shift Capital

  • Website: shiftcapital.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: shiftcapital

Shift Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in private equity and growth capital investments, primarily targeting middle-market companies. Shift Capital partners with entrepreneurs to provide not only capital but also operational support, business development, capital structuring, and governance to help businesses scale effectively. One of their notable transactions includes the investment in Bluefit Academia, which raised an undisclosed amount in a seed round in January 2018. This investment highlights their engagement in the commercial fitness equipment sector, showcasing their commitment to supporting businesses within this industry.


8. Parceiro Ventures


Parceiro Ventures is a venture capital firm based in Sao Paulo, Brazil, specializing in investing in B2B software companies across the region. Founded with a mission to provide essential funding for innovative solutions, the firm has been active in helping businesses grow in a competitive landscape. One of their notable transactions includes a R$ 4 million investment in Next Fit, a startup that aims to become a leading solution for gym management in Latin America. This investment highlights Parceiro Ventures' interest in the fitness industry, particularly in technology that supports gym operations, aligning with their focus on B2B solutions.


9. AVP Ventures


AVP Ventures is a venture capital firm based in San Isidro, Lima, Peru, founded in 2014. The firm specializes in seed stage investments in startups throughout Latin America, providing both funding and guidance to entrepreneurs. AVP Ventures has a diverse investment portfolio, with a particular emphasis on sectors such as fintech, identity services, future of work, and health and wellness. Notably, they participated in a seed round for Fitco, which raised $350,000 in October 2018. This investment highlights their engagement in the fitness sector, showcasing their interest in supporting companies that contribute to health and wellness, including those involved in commercial fitness equipment.


10. Soldiers Field Angels


Soldiers Field Angels is a venture capital fund based in Mexico City, Mexico, founded in 2013. The firm specializes in providing seed, venture, and growth capital to high-impact startups in Mexico and Latin America, with a strong emphasis on mentorship from experienced partners, primarily Harvard Business School alumni. Their investment portfolio includes a range of sectors such as Energy, Health, and IT. Notably, they invested in Fitpass México in April 2017, a venture that raised an undisclosed amount in a funding round. Fitpass is a platform that offers access to various fitness facilities, which aligns with the commercial fitness equipment industry, showcasing Soldiers Field Angels' interest in this sector.


11. inQlab

  • Website: inqlab.co
  • Type: Venture Capital
  • Headquarters: Bogota, Bogota, Colombia
  • Founded year: 2013
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: inqlab

InQlab is a venture capital firm based in Bogota, Colombia, founded in 2013. The firm specializes in investing in technology startups with high growth potential across Latin America. InQlab provides strategic support and capital to early-stage businesses in various sectors, including fintech, ecommerce, and healthtech. Notably, inQlab has invested in Fitpal, a fitness subscription service, raising funds in two seed rounds in 2015 and 2018. These transactions highlight inQlab's engagement in the fitness industry, showcasing their interest in scalable and disruptive projects within this sector. By fostering innovation and economic growth, inQlab aims to support businesses that can potentially transform the fitness landscape in the region.


12. Go4it Capital

  • Website: go4itcapital.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2015
  • Headcount: 1-10
  • LinkedIn: go4itcapital

Go4it Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2015. The firm partners with exceptional entrepreneurs to build innovative global businesses in sports, digital media, and well-being. Go4it Capital focuses on providing investment and strategic support to help these businesses grow and create a more active and enjoyable world. Notably, they have participated in funding rounds for Strava, a leading digital fitness platform, which raised significant capital in Series E and Series F rounds. These transactions highlight Go4it Capital's commitment to the fitness sector, particularly in enhancing digital engagement in sports and fitness, which is relevant to the broader fitness industry.



Commercial Fitness Equipment Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
KaszekSao Paulo, Sao Paulo, Brazil11-50201117
Moriah AssetSao Paulo, Sao Paulo, Brazil11-5020195
Honey IslandCidade Industrial De Curitiba, Paraná, Brazil1-1020153
QuartzSao Paulo, Sao Paulo, Brazil1-1020200
Nexxus CapitalMexico City, Mexico City, Mexico11-5019950
Shift CapitalSao Paulo, Sao Paulo, Brazil11-5020172
Parceiro VenturesSao Paulo, Sao Paulo, Brazil1-102
AVP VenturesSan Isidro, Lima, Peru1-1020140
Soldiers Field AngelsMexico City, Mexico City, Mexico11-5020130
inQlabBogota, Bogota, Colombia1-1020131
Go4it CapitalSao Paulo, Sao Paulo, Brazil1-1020150


Want to find more investors focusing on the commercial fitness equipment industry?

If you want to find more investors that are active in the commercial fitness equipmentindustry, you can do that with Inven. We built this list and analysis throughInven's Investor Search, and there are a lot more private equity, venturecapital, and corporate investors like these globally.

With Inven, you'll also get to know:

  • Deal History: Number of deals and their sizes.
  • Portfolio: Companies they've invested in.
  • Contact data: Key dealmakers, including their emails and phonenumbers.
  • ...and much more!