The pet supplement industry in Benelux is rapidly evolving, characterized by companies dedicated to enhancing the health and wellbeing of pets. This market features a variety of players, from startups focusing on innovative health solutions to established brands offering vitamins, dietary supplements, and wellness products for pets. A noteworthy shift is the growing inclination towards natural and organic ingredients in pet supplements. As pet ownership rises, consumers are increasingly investing in preventative health measures for their pets, propelling the sector's expansion. The future looks promising, with innovations in formulations and targeted products driving growth in the coming years.

The list features a mix of investors, including venture capital firms and private equity companies, based in hubs like Amsterdam, Brussels, and Luxembourg. Ranging in size from small teams to large corporations, these investors were founded between the late 19th and the present day. In 2024, they collectively engaged in numerous deals, highlighting their active role in shaping the pet supplement market. With a focus on emerging brands and innovative solutions, these investors are positioning themselves to capitalize on trends in pet health and wellness products. Their strategies reflect strong market confidence and commitment to the sector.

Top 16 Pet Supplement Investors in Benelux

1. dsm-firmenich

• Website: dsm-firmenich.com
• Type: Venture Capital
• Headquarters: Maastricht, Limburg, Netherlands
• Headcount: 10001+
• Number of deals in 2024: 3
• LinkedIn: dsmfirmenich

dsm-firmenich is a for-profit company based in Maastricht, Limburg, Netherlands, operating in the nutrition, health, and beauty sectors. The company offers a diverse range of products, including fragrances, nutritional supplements, and active pharmaceutical ingredients. They serve various industries, providing innovative solutions to enhance product offerings and address sustainability challenges. In recent years, dsm-firmenich has been active in the investment space, with notable transactions including a Seed Round investment in Meatly, a company that may align with nutritional advancements. They also co-led a Series A investment in VitaminLab, which focuses on expanding facilities and automation lines for nutritional products. Furthermore, their leadership in the Series A round for Momentous, a human performance company, highlights their commitment to supporting innovative health solutions. These transactions suggest that dsm-firmenich is well-positioned to explore opportunities in the pet supplement market, given their expertise in nutrition and health.

2. Cvc

• Website: cvc.com
• Type: Private Equity
• Headquarters: Luxembourg
• Founded year: 2005
• Headcount: 1001-5000
• Number of deals in 2024: 16
• LinkedIn: cvc-capital-partners

CVC Capital Partners is a prominent private equity firm based in Luxembourg, founded in 2005, managing approximately €193 billion in assets for over 1000 clients, including pension funds and institutional investors. The firm specializes in private equity, credit, secondaries, and infrastructure investments. Notably, CVC has made significant strides in the pet industry, acquiring Petco in 2016 for $4.6 billion, which is a major player in pet supplies and services. In 2021, CVC acquired a majority stake in Medivet, a veterinary group with over 350 branches in the UK, further solidifying its commitment to the pet care sector. Additionally, their investment in Sunday Natural, a brand focused on premium vitamins and supplements, showcases their interest in health-related products, which can extend to pet supplements. These transactions highlight CVC's strategic focus on delivering sustainable value and growth in the pet industry.

3. Verlinvest

• Website: verlinvest.com
• Type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 1995
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn: verlinvest

Verlinvest is a venture capital firm based in Brussels, Belgium, founded in 1995. The firm specializes in high-growth consumer brands across various sectors, including food, beverage, health, and technology. Verlinvest provides long-term capital and strategic advisory services to help brands scale and innovate. Notably, they have made significant investments in the pet industry, including a $37 million Series A funding for Heads Up For Tails, a company focused on pet wellness and care, and a $22 million Series A funding for KatKin, a fresh food and pet healthtech platform. These investments highlight Verlinvest's commitment to supporting innovative companies in the pet supplement and health space, further emphasizing their relevance in this sector.

4. Nutreco

• Website: nutreco.com
• Type: Corporate
• Headquarters: Amersfoort, Utrecht, Netherlands
• Founded year: 1994
• Headcount: 10001+
• Number of deals in 2024: 1
• LinkedIn: nutreco

Nutreco is a corporate investor based in Amersfoort, Utrecht, Netherlands, specializing in animal nutrition. Founded in 1994, the company focuses on providing innovative feed solutions for livestock and aquaculture, with a strong emphasis on sustainable practices. Nutreco has been actively involved in various acquisitions to expand its portfolio in the animal nutrition sector. Notably, they acquired Bellman Nutriçao Animal Ltda., a Brazilian company that specializes in farm minerals and supplements for ruminants, which showcases their interest in nutritional products that could also relate to pet supplements. Additionally, their investment in BiomEdit, a company that has a focus on animal health, highlights their commitment to enhancing animal nutrition and health. These transactions indicate Nutreco's strategic positioning within the broader animal health and nutrition market, making them a relevant player in the pet supplement industry.

5. Anterra Capital

• Website: anterracapital.com
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, Netherlands
• Founded year: 2013
• Headcount: 11-50
• Number of deals in 2024: 9
• LinkedIn: anterra-capital

Anterra Capital is a venture capital firm based in Amsterdam, Netherlands, specializing in agrifood technology investments. Founded in 2013, the firm focuses on supporting startups that leverage biotechnology and digital solutions to enhance food production and sustainability. Anterra Capital operates primarily in North America and Europe, targeting innovative companies in the agrifood sector. Notably, Anterra has invested in Invetx, a biopharmaceutical company that develops monoclonal antibody therapies for dogs and cats, participating in both Series A and Series B funding rounds. Additionally, they have invested in Animol Discovery, which is involved in animal health, further showcasing their commitment to the pet health sector. These transactions highlight Anterra's involvement in the pet supplement and health industry, making them a relevant investor in this space.

6. Astanor

• Website: astanor.com
• Type: Venture Capital
• Headquarters: Luxembourg
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 10
• LinkedIn: astanor-venture

Astanor is an impact investment firm based in Luxembourg, founded in 2017, that focuses on the agrifood tech sector. They support innovative companies aiming to create sustainable food systems through strategic guidance and investment. Astanor has been involved in several significant transactions, including investments in Ynsect, a French startup that has raised substantial funding to develop insect farming for pet food and food ingredients. Their investments in Ynsect, which has transitioned towards high-margin pet food, highlight Astanor's interest in the pet supplement market. Additionally, Astanor led a Series A funding round for MicroHarvest, a biotech startup focused on single-cell protein production, which could also have applications in pet nutrition. This demonstrates Astanor's broader commitment to sustainable and innovative food solutions, including those for pets.

7. Sofina

• Website: sofinagroup.com
• Type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 1898
• Headcount: 51-200
• Number of deals in 2024: 4
• LinkedIn: sofina

Sofina is a venture capital investment company based in Brussels, Belgium, founded in 1898. It specializes in providing patient capital to growing businesses across various sectors, including telecommunications, consumer goods, and energy. Sofina partners with entrepreneurs and family-owned businesses, offering strategic advice and long-term investment solutions to foster sustainable growth. Notably, Sofina has invested in Petkit, a Chinese manufacturer of smart devices for pets, which raised $50 million in a Series D funding round led by Sofina. This investment highlights Sofina's interest in the pet industry, particularly in innovative technologies that enhance pet care. Although Sofina has a diverse portfolio, their engagement in the pet sector through Petkit positions them as a potential investor in the pet supplement market.

8. V3 Ventures

• Website: v3.ventures
• Type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 2022
• Headcount: 1-10
• Number of deals in 2024: 9
• LinkedIn: v3-venture

V3 Ventures is a venture capital firm based in Brussels, Belgium, founded in 2022. The firm specializes in investing in early-stage consumer businesses across various sectors, including wellness, food, and lifestyle. V3 Ventures aims to support founders by providing capital and strategic guidance to help them build strong brands and achieve growth. Notably, V3 Ventures participated in the Series A funding of KatKin, a fresh food and pet healthtech platform, which raised a total of $28 million to invest in growth and personalized health plans for pets. This investment highlights their engagement in the pet industry, particularly in health and wellness products for pets, aligning with their broader focus on consumer wellness and lifestyle.

9. Exor N.V.

• Website: exor.com
• Type: Venture Capital
• Headquarters: Amsterdam, North Holland, Netherlands
• Founded year: 2009
• Headcount: 11-50
• Number of deals in 2024: 26
• LinkedIn: exor_2

Exor N.V. is a holding company based in Amsterdam, Netherlands, founded in 2009. It operates across various sectors including automotive, healthcare, and media, managing a diverse portfolio of companies such as Ferrari, Stellantis, and Philips. Exor focuses on enhancing value through strategic investments and operational support. Notably, in 2024, Exor participated in a seed round for Lupa Pets, raising $4 million, which highlights their engagement in the pet supplement industry. Additionally, Exor has been involved in other significant transactions, such as funding for Motatos, a sustainable e-commerce business, and multiple rounds for Philips, showcasing their broad investment strategy while also making targeted investments in emerging markets like pet supplements.

10. Jab Holding Company LLC

• Website: jabholco.com
• Type: Private Equity
• Headquarters: Amsterdam, North Holland, Netherlands
• Founded year: 2007
• Headcount: 10001+
• Number of deals in 2024: 1
• LinkedIn: jab-holding-company-llc

JAB Holding Company LLC is a private equity investment firm based in Amsterdam, Netherlands, founded in 2007. The firm specializes in consumer goods and services, with a diverse portfolio that includes sectors such as coffee, fast casual dining, beauty, and notably, pet care. JAB has made significant strides in the pet care industry, particularly through its acquisitions in the pet insurance market. In 2023, JAB acquired Pumpkin Insurance Services, further expanding its footprint in pet insurance. Additionally, in 2021, JAB finalized agreements to acquire a majority stake in Cardif Pinnacle and signed a definitive agreement to acquire Figo Pet Insurance, both aimed at enhancing their presence in the pet insurance market across various regions. These transactions highlight JAB's commitment to the pet care sector, making them a relevant player in the broader pet supplement industry.

11. Vendis Capital

• Website: vendiscapital.com
• Type: Private Equity
• Headquarters: Machelen, Flanders, Belgium
• Founded year: 2009
• Headcount: 11-50
• Number of deals in 2024: 3
• LinkedIn: vendis-capital

Vendis Capital is a private equity investment firm based in Machelen, Flanders, Belgium, founded in 2009. The firm specializes in consumer scale-ups, providing capital and strategic support to help businesses grow internationally and implement effective digitalization strategies. Vendis Capital has a collaborative approach, partnering with entrepreneurs to enhance market presence and achieve sustainable growth. Notably, they have invested in Yarrah Organic Petfood, a provider of organic cat and dog food, which highlights their engagement in the pet supplement industry. Additionally, they have made investments in other consumer-focused companies, such as HerbalGem and Sylphar, showcasing their diverse portfolio while maintaining a focus on consumer products.

12. Pmv

• Website: pmv.eu
• Type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 2001
• Headcount: 51-200
• Number of deals in 2024: 11
• LinkedIn: pmv-eu

Participatiemaatschappij Vlaanderen (PMV) is a public entity that acts as an investment company for the Flemish government, founded in 2001. PMV provides a range of financing solutions, including loans and co-financing, to startups, scale-ups, and established businesses across various sectors such as real estate, clean tech, and life sciences. In the context of animal health, PMV has participated in significant transactions, including a €3.4 million seed investment in Animab, a startup focused on developing monoclonal antibodies for livestock health, and a participation in ViroVet's Series B financing round, which raised over €6 million for veterinary product development. These investments highlight PMV's engagement in the animal health sector, making it a relevant player in the pet supplement industry.

13. VentureFriends

• Website: venturefriends.vc
• Type: Venture Capital
• Headquarters: Netherlands
• Founded year: 2016
• Headcount: 1-10
• Number of deals in 2024: 8
• LinkedIn: venturefriends

VentureFriends is a venture capital firm based in the Netherlands, founded in 2016, that specializes in early-stage investments in startups. They provide financial backing and strategic support to ambitious founders, particularly in sectors like FinTech and PropTech. Notably, they have invested in Alvar Pet, which raised $2,323,364 in a seed round in November 2021, indicating their engagement in the pet industry. This investment showcases their willingness to diversify their portfolio beyond their primary focus areas. Additionally, they have participated in various other transactions, such as Nannuka and InstaShop, which, while not directly related to pet supplements, demonstrate their active role in supporting early-stage companies across different sectors.

14. Gimv

• Website: gimv.com
• Type: Venture Capital
• Headquarters: Antwerp, Flanders, Belgium
• Founded year: 1980
• Headcount: 51-200
• Number of deals in 2024: 8
• LinkedIn: gimv

Gimv is a venture capital investment firm based in Antwerp, Flanders, Belgium, founded in 1980. The firm partners with innovative companies across various sectors, including Consumer, Healthcare, Life Sciences, Smart Industries, and Sustainable Cities. Gimv provides investment management and strategic support to help businesses grow sustainably, primarily targeting entrepreneurial companies seeking capital and expertise to navigate market challenges. Notably, Gimv has been involved in several significant transactions, including a recent investment in Paleo, a Brussels-based startup that raised €12M in a Series A funding round. This investment aims to scale technology for a GMO-free product, which could have implications in the health and wellness sector, including pet supplements. Their history of investing in companies like Ablynx, which focuses on healthcare innovations, further demonstrates their commitment to supporting health-oriented ventures, making them a potential player in the pet supplement market.

15. Agri Investment Fund

• Website: aifund.be
• Type: Private Equity
• Headquarters: Leuven, Flanders, Belgium
• Founded year: 1890
• Headcount: 1-10
• Number of deals in 2024: 3
• LinkedIn:

Agri Investment Fund is a private equity investment fund based in Leuven, Flanders, Belgium, founded in 1890. The fund specializes in the agricultural sector, particularly in Ag-Tech and Agro-Food companies, providing financial support and advisory services to both startups and established businesses. Their mission is to enhance sustainability and innovation within the agricultural industry. Notably, Agri Investment Fund has participated in significant transactions such as ViroVet, which raised over 6 million euros to develop its veterinary product portfolio, indicating their commitment to animal health. Additionally, their involvement in Animab, which focuses on monoclonal antibodies for livestock health, further demonstrates their interest in animal health solutions. These transactions highlight Agri Investment Fund's relevance to the pet supplement industry, as they contribute to advancements in animal health and wellness.

16. DLF Venture

• Website: dlfventure.com
• Type: Venture Capital
• Headquarters: Luxembourg
• Founded year: 2016
• Headcount: 1-10
• LinkedIn: dlfventure

DLF Venture is a Luxembourg-based venture capital firm founded in 2016, focusing on supporting consumer-oriented brands across various sectors, including food & beverage and health & care. The firm partners with ambitious founders, providing both investment and hands-on support to help them grow their businesses. DLF Venture emphasizes trust, support, and transparency in its collaborative approach to brand development. Notably, DLF Venture has participated in significant funding rounds for Edgard & Cooper, a manufacturer of premium dog and cat food, contributing to their Series B and Series C rounds. This involvement highlights DLF Venture's interest in the pet food market, showcasing their commitment to investing in brands that cater to pet nutrition and care.

Pet Supplement Insights: Key Investors in Benelux

Investor	Headquarter	Size	Founded	Deals 2024
dsm-firmenich	Maastricht, Limburg, Netherlands	10001+		3
Cvc	Luxembourg	1001-5000	2005	16
Verlinvest	Brussels, Brussels, Belgium	11-50	1995	5
Nutreco	Amersfoort, Utrecht, Netherlands	10001+	1994	1
Anterra Capital	Amsterdam, North Holland, Netherlands	11-50	2013	9
Astanor	Luxembourg	11-50	2017	10
Sofina	Brussels, Brussels, Belgium	51-200	1898	4
V3 Ventures	Brussels, Brussels, Belgium	1-10	2022	9
Exor N.V.	Amsterdam, North Holland, Netherlands	11-50	2009	26
Jab Holding Company LLC	Amsterdam, North Holland, Netherlands	10001+	2007	1
Vendis Capital	Machelen, Flanders, Belgium	11-50	2009	3
Pmv	Brussels, Brussels, Belgium	51-200	2001	11
VentureFriends	Netherlands	1-10	2016	8
Gimv	Antwerp, Flanders, Belgium	51-200	1980	8
Agri Investment Fund	Leuven, Flanders, Belgium	1-10	1890	3
DLF Venture	Luxembourg	1-10	2016	0

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