Marketing analytics companies focus on data-driven strategies to enhance marketing efforts. They develop tools and platforms that help businesses gather, analyze, and visualize marketing data from various channels. This growing sector is crucial as digital marketing becomes increasingly complex, requiring accurate insights for effective targeting and measurement. Trends indicate a strong shift towards automation and integration of artificial intelligence, significantly improving companies' abilities to track consumer behavior and optimize their campaigns. As a result, marketing analytics is not just an industry; it's an integral part of any successful marketing strategy today.

The list includes 16 marketing analytics companies featuring diverse specializations, ranging from data integration to campaign optimization. These firms vary in size—from small teams to large organizations—while being headquartered across different regions, including the United States and Europe. Established mainly between 2000 and 2015, they leverage innovative technologies for marketing solutions, reflecting wider industry trends such as enhanced reporting and user behavior insights.

Continue reading to discover the top marketing analytics companies.

Top 16 Marketing Analytics Companies

1. Supermetrics

• Website: supermetrics.com
• Ownership type: Venture Capital
• Headquarters: Helsinki, Uusimaa, Finland
• Employee distribution: Finland 68%, Ireland 9%, United States (USA) 7%, Other 16%
• Latest funding: Series B, $47.2M, August 2020
• Founded year: 2013
• Headcount: 201-500
• LinkedIn: supermetrics

Supermetrics, founded in 2013 and based in Helsinki, Finland, is a data analytics company that focuses on marketing technology solutions. The company offers a Marketing Intelligence Cloud that allows users to connect, transform, analyze, and visualize marketing data from over 150 platforms, including major sources like Google Ads, Facebook Ads, and Google Analytics. Supermetrics serves a wide range of clients, from small businesses to large enterprises, helping them streamline their data processes and enhance their marketing strategies. The company has gained traction in the industry, with over 200,000 companies utilizing its services across 120 countries. In 2020, Supermetrics secured a Series B funding round, raising approximately $47 million, which underscores its growth trajectory and the increasing demand for its solutions in the marketing analytics sector.

2. Epsilon

• Website: epsilon.com
• Ownership type: Corporate
• Headquarters: Irving, Texas, United States (USA)
• Employee distribution: United States (USA) 51%, India 43%, United Kingdom (UK) 2%, Other 4%
• Latest funding: $4.0B, April 2019
• Founded year: 1969
• Headcount: 5001-10000
• LinkedIn: epsilon

Epsilon, founded in 1969 and based in Irving, Texas, is a marketing agency that specializes in digital marketing and data analytics. With a workforce of over 11,000 employees, the company provides a range of services aimed at enhancing customer engagement for brands across multiple industries. Epsilon's offerings include personalized marketing strategies, customer loyalty insights, and comprehensive campaign management. Their approach is rooted in a data-driven methodology, allowing clients to understand their customers better and tailor their marketing efforts accordingly. Epsilon has also made significant investments in technology and analytics, which further solidifies its role in the marketing analytics sector. The company has received substantial funding, amounting to $3.95 billion, which underscores its financial backing and potential for growth in the industry.

3. Marketing Evolution

• Website: marketingevolution.com
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 63%, India 14%, Indonesia 6%, Other 17%
• Latest funding: Series C, $26.1M, March 2019
• Founded year: 2000
• Headcount: 51-200
• LinkedIn: marketing-evolution

Marketing Evolution, founded in 2000 and based in New York City, is a marketing technology firm that offers a sophisticated SaaS platform known as Mevo. This platform is designed to enhance marketing measurement and optimization, providing marketers with essential tools for attribution reporting, scenario planning, and insights into customer journeys. The company serves a variety of businesses within the marketing sector, helping them refine their strategies and improve return on investment through data-driven solutions. Marketing Evolution has attracted substantial venture capital funding, with its last round raising $26.1 million in March 2019. This financial backing supports its ongoing development and innovation in marketing analytics, particularly as it addresses the challenges posed by changing privacy laws and the need for effective media planning. Their commitment to integrating artificial intelligence and machine learning into their offerings further underscores their relevance in the marketing analytics space.

4. AppsFlyer

• Website: appsflyer.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: Israel 54%, United States (USA) 9%, China 7%, Other 30%
• Latest funding: November 2020
• Founded year: 2011
• Headcount: 1001-5000
• LinkedIn: appsflyer

AppsFlyer, founded in 2011 and headquartered in San Francisco, California, is a marketing analytics platform that specializes in mobile marketing analytics and attribution solutions. The company provides businesses with the tools necessary to measure and optimize their marketing campaigns across various channels while prioritizing customer privacy. With a workforce of over 1,500 employees, AppsFlyer serves clients across multiple industries, including gaming, shopping, finance, and health. Their platform offers a range of features, such as a measurement suite, marketing analytics, and fraud protection, which help businesses understand their marketing ROI and improve customer engagement. AppsFlyer has built a reputation for its commitment to privacy and security, making it a trusted partner for companies navigating the complexities of modern marketing.

5. Quantcast

• Website: quantcast.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 48%, United Kingdom (UK) 16%, Ireland 9%, Other 27%
• Latest funding: Series C, $8.0M, November 2011
• Founded year: 2006
• Headcount: 501-1000
• LinkedIn: quantcast

Quantcast, founded in 2006 and based in San Francisco, California, is a technology company that specializes in digital advertising and audience insights. The firm offers AI-driven solutions designed for brands, agencies, and publishers, aiming to enhance advertising effectiveness and audience understanding. Quantcast operates a digital platform that provides real-time data analytics and measurement services, which are essential for clients navigating a privacy-first advertising landscape. The company has received significant venture capital funding, with its last reported funding round being a Series C in 2011. Quantcast's platform is particularly noted for its capabilities in cookieless advertising, brand and performance advertising, and leveraging unique first-party data. Their commitment to helping clients understand their audiences and optimize marketing strategies positions them as a relevant player in the marketing analytics industry.

6. Improvado

• Website: improvado.io
• Ownership type: Venture Capital
• Headquarters: San Diego, California, United States (USA)
• Employee distribution: United States (USA) 70%, Kazakhstan 18%, Mexico 6%, Other 6%
• Latest funding: Series A, $22.0M, May 2022
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: improvado

Improvado is a marketing analytics company based in San Diego, California, founded in 2015. The company offers automated reporting and data integration solutions tailored for marketing teams across various industries, including finance, healthcare, and gaming. Improvado's platform enables businesses to streamline their marketing data processes, allowing teams to focus on strategy and performance rather than manual reporting tasks. With over 500 data source integrations, Improvado helps organizations centralize their marketing data, ensuring quality and accessibility. The company has raised $34 million in funding, reflecting its potential for growth and innovation in the marketing analytics space. Improvado's commitment to enhancing marketing performance through data-driven insights positions it as a significant player in the industry.

7. TapClicks

• Website: tapclicks.com
• Ownership type: Private Equity
• Headquarters: San Jose, California, United States (USA)
• Employee distribution: India 42%, United States (USA) 40%, Canada 16%, Other 2%
• Latest funding: $10.0M, August 2019
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: tapclicks

TapClicks, founded in 2015 and based in San Jose, California, is a marketing technology firm that provides a robust platform for marketing operations, data integration, and analytics. With a workforce of around 164 employees, the company has established itself as a valuable resource for agencies, media companies, and brands looking to manage and analyze their marketing data effectively. TapClicks focuses on automating reporting processes, which helps clients save time and enhance marketing performance. The company has received funding, with a notable amount of $10 million reported in 2019, indicating investor confidence in its business model and growth potential. Their solutions include tools for performance analysis, data export and transformation, and workflow automation, making them a significant player in the marketing analytics sector.

8. Funnel

• Website: funnel.io
• Ownership type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Employee distribution: Sweden 67%, United States (USA) 20%, Germany 7%, Other 6%
• Latest funding: Series C, $65.8M, October 2021
• Founded year: 2014
• Headcount: 201-500
• LinkedIn: funnel-io

Funnel, founded in 2014 and based in Stockholm, Sweden, is a software company that provides a marketing intelligence platform aimed at helping businesses manage and analyze their marketing data. With a workforce of approximately 439 employees, Funnel caters primarily to digital marketers and agencies. Their platform includes a Data Hub, reporting tools, and a wide array of connectors to various data sources, enabling users to streamline their marketing efforts. The company has received substantial venture capital funding, with the latest round amounting to over 65 million USD in October 2021. This financial support underscores their growth potential and relevance in the marketing analytics industry. Funnel's services are designed to enhance marketing effectiveness, making it a valuable resource for organizations looking to leverage data for better decision-making.

9. Kissmetrics

• Website: kissmetrics.io
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 68%, Ukraine 32%
• Latest funding: Series B, $3.0M, June 2015
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: kissmetrics

Kissmetrics, founded in 2008 and based in San Francisco, California, is an analytics company that focuses on event analytics for web and mobile applications. The firm provides businesses with tools to track customer behavior, optimize marketing strategies, and ultimately increase revenue. Kissmetrics caters to a variety of industries, offering insights that help clients understand customer journeys and enhance engagement. The company has received $3 million in Series B funding, which underscores its growth potential and commitment to innovation in the analytics space. With a workforce of around 40 employees, Kissmetrics has established itself as a player in the marketing analytics field, emphasizing the importance of actionable data in driving business success.

10. Heap | by Contentsquare

• Website: heap.io
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 77%, United Kingdom (UK) 12%, India 6%, Other 5%
• Latest funding: September 2023
• Founded year: 2013
• Headcount: 201-500
• LinkedIn: heap-inc-

Heap | by Contentsquare, founded in 2013 and based in San Francisco, California, is an analytics company that offers a comprehensive digital insights platform. The company focuses on helping businesses understand user behavior and optimize their digital experiences through advanced analytics tools. Heap's offerings include product analytics, session replay, and data management, which are particularly beneficial for marketing teams aiming to improve customer acquisition, retention, and overall engagement. With a workforce of around 170 employees, Heap serves over 10,000 companies across various sectors, including SaaS, retail, and healthcare. Their platform is designed to automatically capture user interactions, providing businesses with a complete dataset that enhances their ability to make informed decisions. Heap's commitment to data-driven insights positions it as a significant player in the marketing analytics space.

11. Adverity

• Website: adverity.com
• Ownership type: Venture Capital
• Headquarters: Vienna, Vienna, Austria
• Employee distribution: Austria 54%, United Kingdom (UK) 29%, United States (USA) 9%, Other 7%
• Latest funding: Series D, $120.0M, August 2021
• Founded year: 2015
• Headcount: 201-500
• LinkedIn: adverity-gmbh

Adverity, founded in 2015 and headquartered in Vienna, Austria, is a technology company that specializes in data integration and management solutions. The company provides a platform designed to automate data collection and reporting for marketing teams, allowing them to make efficient, data-driven decisions. Adverity serves a variety of sectors, including marketing, eCommerce, and finance, by offering tools that enhance data governance and analytics capabilities. With a workforce of approximately 280 employees, the company has established a significant presence in the industry. Notably, Adverity has secured $120 million in funding through a Series D round, reflecting its growth trajectory and the increasing demand for its services in the marketing analytics domain.

12. Whatagraph

• Website: whatagraph.com
• Ownership type: Private Equity
• Headquarters: Amsterdam, North Holland, Netherlands
• Latest funding: Series A, $7.2M, September 2021
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: whatagraph-tool

Whatagraph, founded in 2015 and based in Amsterdam, is a marketing technology company focused on performance monitoring and reporting. The platform is designed to help marketing agencies and in-house teams streamline their data processes by consolidating information from over 50 marketing integrations. Users can create custom metrics and generate automated reports, significantly reducing the time spent on manual reporting tasks. Whatagraph's emphasis on efficiency and clarity in marketing performance analysis has attracted a user base of more than 1,000 marketing teams worldwide. The company secured $7.2 million in Series A funding in September 2021, which underscores its growth trajectory and the increasing demand for effective marketing analytics solutions.

13. Segment

• Website: segment.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 68%, Australia 8%, Ireland 8%, Other 15%
• Latest funding: $3.2B, October 2020
• Founded year: 2012
• Headcount: 501-1000
• LinkedIn: segment-io

Segment, now part of Twilio, is a customer data platform based in San Francisco, California. Founded in 2012, the company has grown to employ around 326 individuals. Segment specializes in providing businesses with tools to manage and analyze customer data, facilitating data integration, audience segmentation, and marketing automation. Their platform is utilized across various industries, including retail and healthcare, allowing companies to create a comprehensive view of their customers. Segment has received substantial funding, totaling $3.2 billion, which underscores its significance in the market and its potential for growth. The company’s solutions empower marketing teams to enhance customer engagement and tailor their marketing strategies effectively.

14. Wicked Reports

• Website: wickedreports.com
• Ownership type: Private
• Headquarters: Marblehead, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 75%, India 25%
• Latest funding: Other (Debt), October 2021
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: wicked-reports

Wicked Reports, founded in 2015 and based in Marblehead, Massachusetts, is a marketing attribution software provider that caters primarily to digital marketing agencies and media buyers. The company offers a suite of advanced analytics tools designed to optimize advertising strategies and enhance marketing performance. Their flagship products, including the Wicked Coach and Attribution Time Machine, leverage first-party data to deliver precise tracking of marketing efforts. This capability allows clients to identify inefficiencies in their ad spend and make informed decisions based on accurate data. Wicked Reports has established a reputation for providing customized marketing attribution models, which are essential for agencies aiming to meet specific key performance indicators (KPIs). With a workforce of around 20 employees, the company has been active in the marketing analytics sector, focusing on the challenges posed by the decline of third-party cookies and the need for robust tracking solutions. They have not reported any recent funding, indicating a self-sustaining business model.

15. Snowplow

• Website: snowplow.io
• Ownership type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 52%, United States (USA) 35%, Australia 7%, Other 7%
• Latest funding: June 2023
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: snowplow-analytics-ltd

Snowplow is a data analytics company based in London, UK, founded in 2012. It specializes in customer data infrastructure, providing businesses with tools to collect, analyze, and utilize customer behavioral data effectively. Snowplow's offerings include solutions for digital analytics, marketing attribution, and e-commerce analytics, enabling organizations to harness data for better decision-making and enhanced marketing strategies. The company serves a variety of industries, focusing on delivering high-quality data collection and analysis tools. With a workforce of around 164 employees, Snowplow has established itself as a significant player in the analytics space, particularly in the context of AI and advanced analytics. Their commitment to data privacy and security further positions them as a responsible choice for businesses navigating the complexities of data compliance.

16. Alight Analytics

• Website: alightanalytics.com
• Ownership type: Private
• Headquarters: Kansas City, Missouri, United States (USA)
• Founded year: 2007
• Headcount: 51-200
• LinkedIn: alight-analytics

Alight Analytics, founded in 2007 and based in Kansas City, Missouri, operates through its ChannelMix platform, which specializes in marketing analytics. The company offers a comprehensive suite of services that includes data aggregation, automated reporting, and predictive modeling. Their platform is designed to help brands and marketing agencies optimize their marketing performance and improve return on investment (ROI). Alight Analytics employs an analytics-as-a-service model, which streamlines the process of data-driven decision-making for its clients. The company has worked with notable clients, including the NBA and Surescripts, showcasing its capability to handle significant marketing data and deliver insights that drive business outcomes. Alight Analytics continues to evolve its offerings, particularly in areas like multi-touch attribution and marketing impact modeling, making it a relevant player in the marketing analytics sector.

Marketing Analytics Insights: Key Companies

Company	Headquarter	Size	Founded	Ownership
Supermetrics	Helsinki, Uusimaa, Finland	201-500	2013	Venture Capital
Epsilon	Irving, Texas, United States (USA)	5001-10000	1969	Corporate
Marketing Evolution	New York, New York, United States (USA)	51-200	2000	Venture Capital
AppsFlyer	San Francisco, California, United States (USA)	1001-5000	2011	Venture Capital
Quantcast	San Francisco, California, United States (USA)	501-1000	2006	Venture Capital
Improvado	San Diego, California, United States (USA)	51-200	2015	Venture Capital
TapClicks	San Jose, California, United States (USA)	51-200	2015	Private Equity
Funnel	Stockholm, Stockholm, Sweden	201-500	2014	Venture Capital
Kissmetrics	San Francisco, California, United States (USA)	11-50	2008	Venture Capital
Heap | by Contentsquare	San Francisco, California, United States (USA)	201-500	2013	Corporate
Adverity	Vienna, Vienna, Austria	201-500	2015	Venture Capital
Whatagraph	Amsterdam, North Holland, Netherlands	51-200	2015	Private Equity
Segment	San Francisco, California, United States (USA)	501-1000	2012	Corporate
Wicked Reports	Marblehead, Massachusetts, United States (USA)	11-50	2015	Private
Snowplow	London, England, United Kingdom (UK)	51-200	2012	Venture Capital
Alight Analytics	Kansas City, Missouri, United States (USA)	51-200	2007	Private

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