The health and wellness product stores industry in Benelux focuses on providing consumers with products that enhance their well-being, from vitamins and supplements to organic personal care items. Companies in this space range from large retail chains to startups innovating in health tech. As consumers become keener on holistic health options, this sector is projected to grow significantly. The increasing shift toward plant-based products, nutritional supplements tailored to individual needs, and the rising popularity of organic items reflect the industry's dynamic evolution. More players are stepping into the market, fostering competition and driving innovation, ensuring the industry's robust future.


The investment scene in Benelux’s health and wellness landscape showcases a mix of private equity, venture capital, and corporate investors. These 16 investors vary in size, from small boutique firms to large global players, and are headquartered across Luxembourg, Belgium, and the Netherlands. Their founding years range widely, with some established over a century ago, while others are recent entrants. In 2024, they collectively engaged in numerous investment rounds, reflecting their strong belief in the health and wellness sector's potential. Each firm aims to bolster innovative brands and solutions that address consumer health concerns.


Top 16 Health and Wellness Product Stores Investors in Benelux


1. European Innovation Council (EIC)


The European Innovation Council (EIC) is a public entity based in Brussels, Belgium, established to support innovation and entrepreneurship across Europe. Founded in 1958, the EIC offers various funding programs, including the EIC Accelerator and EIC Pathfinder, aimed at helping startups and SMEs develop and scale their technologies. The EIC provides business acceleration services, networking opportunities, and prizes to foster innovation across different sectors. Among its notable transactions, the EIC has invested in health-related companies such as PKVitality, which raised $6,826,645 in a Series A round, and Vésale Pharma and Nemysis, which received grants to support their innovative health solutions. These investments highlight the EIC's active role in promoting advancements in the health and wellness sector.


2. Cvc

  • Website: cvc.com
  • Type: Private Equity
  • Headquarters: Luxembourg
  • Founded year: 2005
  • Headcount: 1001-5000
  • Number of deals in 2024: 16
  • LinkedIn: cvc-capital-partners

CVC Capital Partners is a prominent investment firm founded in 2005, based in Luxembourg, specializing in private equity, credit, secondaries, and infrastructure. With approximately €193 billion in assets under management for over 1000 clients, including pension funds and institutional investors, CVC focuses on delivering sustainable value and growth through strategic investments. Notably, CVC has made significant strides in the health and wellness sector, exemplified by their recent investment in Sunday Natural, a leading brand for premium vitamins and supplements, aimed at scaling and expanding its international reach. Additionally, their acquisition of Matas, a Danish retail chain with a substantial number of shops, suggests a commitment to the health and wellness retail space. These transactions highlight CVC's active involvement in the health and wellness industry, alongside their broader investment portfolio.


3. dsm-firmenich

  • Website: dsm-firmenich.com
  • Type: Venture Capital
  • Headquarters: Maastricht, Limburg, Netherlands
  • Headcount: 10001+
  • Number of deals in 2024: 3
  • LinkedIn: dsmfirmenich

dsm-firmenich is a for-profit company based in Maastricht, Limburg, Netherlands, operating primarily in the nutrition, health, and beauty sectors. The company offers a diverse range of products, including fragrances, nutritional supplements, and active pharmaceutical ingredients. It serves various industries by providing innovative solutions aimed at enhancing product offerings and addressing sustainability challenges. Notably, dsm-firmenich has been involved in several significant transactions relevant to health and wellness. For instance, it led a $6.5 million Series A investment in Momentous, a company focused on human performance, and participated in the seed round for Rootine, which raised $3 million to promote personalized nutrition. Other investments include EyePromise and Tespo, both of which are aligned with health and wellness products, further solidifying dsm-firmenich's commitment to this sector.


4. Verlinvest

  • Website: verlinvest.com
  • Type: Venture Capital
  • Headquarters: Brussels, Brussels, Belgium
  • Founded year: 1995
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: verlinvest

Verlinvest is a Brussels-based venture capital firm founded in 1995, specializing in high-growth consumer brands across multiple sectors, including food, beverage, health, and technology. The firm provides long-term capital and strategic advisory services to help brands scale and innovate. Their portfolio includes a diverse range of companies that prioritize consumer needs and sustainable practices. Notable transactions in the health and wellness space include their lead investment in Juicy Chemistry, an organic skin and personal care brand that raised $6.3 million to enhance its position in the clean beauty segment. They also participated in the funding of Genexa, a clean pharmaceutical company that raised $60 million to expand its development efforts. Additionally, Verlinvest's investment in Cuure, a health-focused company, further highlights their active role in the health and wellness sector.


5. Sofina

  • Website: sofinagroup.com
  • Type: Venture Capital
  • Headquarters: Brussels, Brussels, Belgium
  • Founded year: 1898
  • Headcount: 51-200
  • Number of deals in 2024: 4
  • LinkedIn: sofina

Sofina is a venture capital investment company based in Brussels, Belgium, founded in 1898. It specializes in providing patient capital to growing businesses across various sectors, including telecommunications, consumer goods, and energy. Sofina partners with entrepreneurs and family-owned businesses, offering strategic advice and long-term investment solutions to foster sustainable growth. Notably, Sofina has made significant investments in the health and wellness sector, including a $25 million investment in HealthKart, which aims to expand its omnichannel nutrition platform and launch additional direct-to-consumer nutrition brands. Additionally, Sofina has invested in Mamaearth, a brand known for its natural personal care products, with investments totaling $87.5 million across two rounds in 2021. These transactions highlight Sofina's commitment to supporting innovative companies in the health and wellness space.


6. Azelis

  • Website: azelis.com
  • Type: Corporate
  • Headquarters: Antwerp, Flanders, Belgium
  • Founded year: 2001
  • Headcount: 1001-5000
  • Number of deals in 2024: 5
  • LinkedIn: azelis

Azelis is a corporate investor based in Antwerp, Belgium, specializing in the distribution of specialty chemicals and providing innovation services. Founded in 2001, the company serves over 63,000 customers across various sectors, including life sciences and industrial applications. Azelis has made significant acquisitions to enhance its portfolio in the health and wellness space. Notable transactions include the acquisition of Megafarma, a distributor for the pharma, food, and veterinary industries, which strengthens their presence in the life sciences sector. Additionally, their acquisition of Ross Organic focuses on the personal care market, further emphasizing their commitment to health and wellness products. These strategic moves position Azelis as a key player in the supply chain for health and wellness products, catering to a diverse range of customer needs.


7. EIT Food

  • Website: eitfood.eu
  • Type: Corporate
  • Headquarters: Leuven, Flanders, Belgium
  • Founded year: 2016
  • Headcount: 51-200
  • Number of deals in 2024: 37
  • LinkedIn: eit-food

EIT Food is a not-for-profit organization based in Leuven, Flanders, Belgium, founded in 2016. It aims to transform the food system through innovation, education, and entrepreneurship. EIT Food supports agrifood startups and entrepreneurs by providing resources, funding opportunities, and educational programs aimed at creating healthier and sustainable food solutions. Their initiatives engage various stakeholders, including businesses and the public, to foster collaboration and drive change in the food sector. Notable transactions include Epinutra, which raised $252,354 in a Seed Round, and Notpla, which raised $26,853,712 in a Series A round. These investments reflect EIT Food's commitment to supporting innovative solutions in the food industry that can enhance health and wellness.


8. Vendis Capital

  • Website: vendiscapital.com
  • Type: Private Equity
  • Headquarters: Machelen, Flanders, Belgium
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: vendis-capital

Vendis Capital is a private equity investment firm based in Machelen, Flanders, Belgium, founded in 2009. The firm specializes in consumer scale-ups, providing capital and strategic support to help businesses grow internationally and implement effective digitalization strategies. Vendis Capital focuses on collaboration with entrepreneurs to enhance market presence and achieve sustainable growth. Their investment portfolio includes notable transactions in the health and wellness sector, such as Sylphar, a Belgium-based OTC company, and SOAP, a chain of medispa clinics. Additionally, they have acquired a majority stake in Skins Cosmetics, a luxury beauty retailer, which operates stores across the Netherlands, Belgium, and South Africa. These investments highlight Vendis Capital's active role in the health and wellness product stores industry, showcasing their commitment to supporting businesses that contribute to consumer health and well-being.


9. Astanor

  • Website: astanor.com
  • Type: Venture Capital
  • Headquarters: Luxembourg
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 10
  • LinkedIn: astanor-venture

Astanor is an impact investment firm based in Luxembourg, founded in 2017, that specializes in the agrifood tech sector. They focus on supporting innovative companies that aim to create sustainable food systems through strategic guidance and investment. Astanor has been involved in several notable transactions relevant to health and wellness, including Heali AI, a digital platform that offers medically tailored meal suggestions, which raised $3 million in seed funding in November 2023. Additionally, they invested in Digestiva, which raised $18.4 million in Series A funding in July 2024, further emphasizing their commitment to health-related products. Their portfolio also includes investments in companies like Holobiome and Unlocked Labs, which may have health and wellness implications, showcasing their broader interest in this sector.


10. Exor N.V.

  • Website: exor.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 26
  • LinkedIn: exor_2

Exor N.V. is a holding company based in Amsterdam, Netherlands, founded in 2009. It operates across various sectors, including automotive, healthcare, and media, and manages a diverse portfolio of companies such as Ferrari, Stellantis, and Philips. Exor focuses on enhancing value through strategic investments and operational support. Notably, Exor has made significant investments in the healthcare sector, including a substantial post-IPO equity investment in Philips, which raised over $2.8 billion in August 2023. Additionally, Exor participated in a pre-seed investment round for Holifya, a digital health startup, showcasing its commitment to health and wellness innovations. These transactions highlight Exor's active role in the health and wellness product stores industry, making it a relevant investor in this space.


11. Prosus Group

  • Website: prosus.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2019
  • Headcount: 10001+
  • Number of deals in 2024: 21
  • LinkedIn: prosus-group

Prosus Group is a global technology investor and operator based in Amsterdam, Netherlands, founded in 2019. The firm focuses on enhancing everyday life through technology across various sectors, including online classifieds, food delivery, payments, and education technology. Notably, Prosus has made significant investments in the health and wellness sector, particularly through PharmEasy, which raised substantial funding rounds of $216 million in 2024, $500 million in 2021, and $350 million in a Series E round in 2021. These investments highlight Prosus's commitment to supporting companies that improve access to healthcare and wellness products. Additionally, their investment in Beauty Haul, which raised $10 million in 2022, further emphasizes their involvement in the health and wellness space, particularly in beauty and personal care products.


12. Gilde Healthcare


Gilde Healthcare is a venture capital firm based in Utrecht, Netherlands, founded in 1982. The firm specializes in healthcare investments, managing over €2.6 billion across two fund strategies: Venture & Growth and Private Equity. Gilde Healthcare focuses on innovative healthtech and therapeutics companies, as well as profitable lower mid-market healthcare providers in Europe. Their investment portfolio includes notable transactions such as Withings, a connected health company that raised $60 million in Series B funding, co-led by Gilde Healthcare. They also invested in NightBalance, which secured €12.5 million in Series B financing to expand its commercial efforts in Europe and prepare for entry into the U.S. market. These transactions demonstrate Gilde Healthcare's commitment to advancing health and wellness products and services.


13. Rockstart

  • Website: rockstart.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 16
  • LinkedIn: rockstart

Rockstart is a venture capital firm and startup accelerator based in Amsterdam, Netherlands, founded in 2011. They empower early-stage founders across various sectors, including AgriFood, Energy, and Emerging Technology, by providing investment, mentorship, and networking opportunities. In the health and wellness context, Rockstart has made notable investments such as 'Easy Way to Health', which raised $23,055 in a Seed Round in 2018, and 'Medvice Digital Health', which raised $23,223 in a Pre-Seed Round in the same year. These transactions highlight Rockstart's involvement in the health and wellness sector, showcasing their commitment to supporting startups that aim to drive positive change in this industry.


14. Gimv

  • Website: gimv.com
  • Type: Venture Capital
  • Headquarters: Antwerp, Flanders, Belgium
  • Founded year: 1980
  • Headcount: 51-200
  • Number of deals in 2024: 8
  • LinkedIn: gimv

Gimv is a venture capital investment firm based in Antwerp, Flanders, Belgium, founded in 1980. The firm partners with innovative companies across various sectors, including Consumer, Healthcare, Life Sciences, Smart Industries, and Sustainable Cities. Gimv provides investment management and strategic support to help businesses grow sustainably. Notably, they have been involved in significant transactions in the healthcare sector, such as their investments in Ablynx, which raised substantial funding through multiple rounds (Series A, B, C, and a grant) for its Nanobody platform, showcasing their commitment to advancing healthcare solutions. Additionally, their investment in Arseus Medical further emphasizes their focus on the healthcare industry, making them a relevant player in the health and wellness product stores context.


15. V3 Ventures

  • Website: v3.ventures
  • Type: Venture Capital
  • Headquarters: Brussels, Brussels, Belgium
  • Founded year: 2022
  • Headcount: 1-10
  • Number of deals in 2024: 9
  • LinkedIn: v3-venture

V3 Ventures is a venture capital firm based in Brussels, Belgium, founded in 2022. The firm specializes in investing in early-stage consumer businesses across various sectors, including wellness, food, and lifestyle. V3 Ventures aims to support founders by providing capital and strategic guidance to help them build strong brands and achieve growth. Notably, they have participated in several relevant transactions, such as Cuure, which raised approximately 7 million euros in a Series A round, focusing on health and wellness products. They also invested in Salad Days and Go Zero, both of which are likely to be involved in health and wellness, showcasing their commitment to this industry. With a total of 9 investments in 2024, V3 Ventures is actively seeking opportunities to enhance their portfolio in the wellness sector.


16. Sgh

  • Website: sghcapital.com
  • Type: Venture Capital
  • Headquarters: Luxembourg
  • Founded year: 2015
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: sghcapital

SGH Capital is a venture capital firm founded in 2015, based in Luxembourg, that specializes in investing in early and mid-stage disruptive companies across various sectors, including fintech and blockchain. They provide capital and strategic support to innovative businesses primarily in the US and western Europe. Notably, SGH Capital has invested in health and wellness-related companies such as Maven Clinic, a telemedicine startup focused on women's health, which raised $2.2 million in seed funding. Additionally, they invested in Eight Sleep, which raised over $10 million in Series A funding, focusing on sleep technology that promotes better health. These investments highlight SGH Capital's engagement in the health and wellness sector, alongside their broader investment strategy.



Health and Wellness Product Stores Insights: Key Investors in Benelux


InvestorHeadquarterSizeFoundedDeals 2024
European Innovation Council (EIC)Brussels, Brussels, Belgium201-500195857
CvcLuxembourg1001-5000200516
dsm-firmenichMaastricht, Limburg, Netherlands10001+3
VerlinvestBrussels, Brussels, Belgium11-5019955
SofinaBrussels, Brussels, Belgium51-20018984
AzelisAntwerp, Flanders, Belgium1001-500020015
EIT FoodLeuven, Flanders, Belgium51-200201637
Vendis CapitalMachelen, Flanders, Belgium11-5020093
AstanorLuxembourg11-50201710
Exor N.V.Amsterdam, North Holland, Netherlands11-50200926
Prosus GroupAmsterdam, North Holland, Netherlands10001+201921
Gilde HealthcareUtrecht, Utrecht, Netherlands51-200198212
RockstartAmsterdam, North Holland, Netherlands11-50201116
GimvAntwerp, Flanders, Belgium51-20019808
V3 VenturesBrussels, Brussels, Belgium1-1020229
SghLuxembourg1-1020153


Want to find more investors focusing on the health and wellness product stores industry?

If you want to find more investors that are active in the health and wellness product storesindustry, you can do that with Inven. We built this list and analysis throughInven's Investor Search, and there are a lot more private equity, venturecapital, and corporate investors like these globally.

With Inven, you'll also get to know:

  • Deal History: Number of deals and their sizes.
  • Portfolio: Companies they've invested in.
  • Contact data: Key dealmakers, including their emails and phonenumbers.
  • ...and much more!