The educational toy industry in Europe is robust and evolving, focusing on products that engage, educate, and stimulate children's development. Companies range from established game manufacturers to innovative startups that create digital learning tools and interactive toys. With the growing emphasis on STEM education and the need for developmental play, this sector is on an upward trajectory. Noteworthy trends include a shift towards eco-friendly materials, enhanced technology integration, and an increasing focus on inclusivity. These elements are reshaping how children learn through play, making the industry a dynamic component of both education and entertainment.


This article profiles 15 prominent investors in the European educational toy market, consisting of a mix of venture capitals, corporate investors, and private equity firms. Based in key cities like Paris, London, and Stockholm, these investors vary in size and have committed substantial resources to nurture innovative educational ventures. Founded from 1994 to 2015, their past engagements include over 398 investments in companies such as Sandbox & Co and Kima Ventures, highlighting a strong commitment to supporting educational innovation and growth.


Top 15 Educational Toy Investors in Europe


1. Bpifrance French Tech Accélération


Bpifrance French Tech Accélération is a public entity and financial institution based in Paris, Île-De-France, founded in 2015. It supports entrepreneurs and businesses in France and internationally through various services, including direct funding, export credit insurance, and private equity investments. Bpifrance aims to foster entrepreneurship and innovation through coaching and partnerships, helping businesses navigate growth and international expansion. Notably, Bpifrance has been involved in several transactions relevant to the educational sector, such as the funding of PowerZ, a startup that raised $8.3 million to develop educational content. This indicates Bpifrance's active role in supporting companies that contribute to educational innovation, which is pertinent to the educational toy industry.


2. Kima Ventures

  • Website: kimaventures.com
  • Type: Venture Capital
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 2010
  • Headcount: 1-10
  • Number of deals in 2024: 50
  • LinkedIn: kima-ventures

Kima Ventures is a venture capital firm based in Paris, Île-De-France, France, founded in 2010. The firm specializes in investing in early-stage startups across various sectors, backing two startups per week with financial support and mentorship to help them navigate initial challenges. Among their notable transactions, Kima Ventures participated in the funding of Kukua, an edtech company that focuses on mobile kids STEM education, which raised $2.5 million to develop educational content for children. Additionally, they have invested in other startups like Sparkup and Animaj, which, while not exclusively educational toy companies, contribute to the broader educational landscape. This diverse investment strategy showcases Kima Ventures' commitment to supporting innovative companies that can positively impact children's learning experiences.


3. Crowdcube

  • Website: crowdcube.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2010
  • Headcount: 51-200
  • Number of deals in 2024: 3
  • LinkedIn: crowdcube-limited

Crowdcube is a London-based crowdfunding platform founded in 2010 that enables businesses to raise capital through equity investments. It connects startups and SMEs with potential investors, facilitating the funding process while promoting diversity and inclusion within its workforce. Notably, Crowdcube has been involved in several transactions relevant to the educational sector, including Learnlife, which raised $1,417,797 in February 2022, focusing on innovative educational solutions. Additionally, Zzish, which raised $531,149 in November 2023, is another example of a company that operates in the educational technology space. These transactions highlight Crowdcube's role in supporting businesses that contribute to education, including educational toys.


4. Enterprise Ireland


Enterprise Ireland is a public entity that serves as the Irish government's enterprise development agency, founded in 1998. It supports Irish businesses at all stages of their growth journey by providing funding, advisory services, and market access assistance. The agency focuses on helping companies scale and compete internationally across various industries, including technology and manufacturing. Notably, Enterprise Ireland has invested in educational technology and toy companies, such as StoryToys, which raised $1,000,000 in a seed round in 2011, and Soapbox Labs, which raised $3,600,000 in a venture round in 2018. Additionally, they have supported Education DESTY, further demonstrating their engagement in the educational sector.


5. Sandbox & Co

  • Website: sandboxandco.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2015
  • Headcount: 201-500
  • LinkedIn: sandbox-%26-co

Sandbox & Co is an educational technology company based in London, England, founded in 2015. The company specializes in providing a range of digital learning products and services designed for children and families. Their offerings include the PlayKids+ app, cognitive training tools, and various subscription services aimed at enhancing children's educational experiences. Notably, Sandbox & Co has made significant investments in the educational toy sector, including the acquisition of Curious World, a preschool SVOD app featuring over 1,000 games, videos, and eBooks for children aged two to seven. Additionally, they acquired a majority stake in PlayKids, a Brazilian digital education platform, to expand their presence in Latin America. Their investment in Hopster TV, a preschool educational platform, further underscores their commitment to supporting educational content development and enhancing product offerings for young learners. Overall, Sandbox & Co operates globally, focusing on creating engaging and safe learning environments for children.


6. Almi

  • Website: almi.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 201-500
  • Number of deals in 2024: 7
  • LinkedIn: almi-ab

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises. Almi aims to enhance the growth and competitiveness of these businesses through tailored financial solutions and guidance. Notably, Almi has invested in several companies relevant to the educational toy industry, including Strawbees, which raised $940,968 in a venture round, and Zcooly, an EdTech startup that raised over SEK 20 million to develop educational games. These investments highlight Almi's engagement in the educational sector, particularly in companies that create innovative learning tools and toys.


7. LocalGlobe

  • Website: localglobe.vc
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2019
  • Headcount: 11-50
  • Number of deals in 2024: 15
  • LinkedIn: localglobe

LocalGlobe is a venture capital firm based in London, England, founded in 2019. The firm partners with exceptional founders and companies at various stages of growth, from pre-seed to scale-up and public markets. LocalGlobe provides venture capital funding and investment management services, focusing on supporting startups in navigating their growth challenges. Notably, LocalGlobe has invested in Lingumi, a pre-school edtech startup that raised £4 million in a funding round, showcasing their interest in educational products for children. They also led a seed funding round for Curiscope, a mixed reality startup that launched educational products like The Virtuali-Tee, further emphasizing their commitment to innovative educational tools. Their portfolio reflects a blend of technology and education, making them a significant player in the educational toy industry.


8. Bgf

  • Website: bgf.co.uk
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2011
  • Headcount: 51-200
  • Number of deals in 2024: 53
  • LinkedIn: bgfinvestments

BGF Investment Management Limited is a venture capital firm based in London, England, founded in 2011. The firm specializes in providing growth funding and value creation support to small and mid-sized businesses in the UK and Ireland. BGF addresses the funding gap in the market through minority investments and extensive support services. Notably, BGF has invested in toucanBox, which raised approximately $4.6 million in 2016, focusing on educational activities for children. They also invested in Kids Planet, a nursery care and education business, which raised over £8 million in 2019 and received additional funding in 2018 to expand its operations. These transactions highlight BGF's engagement in the educational sector, particularly in areas related to children's learning and development.


9. Academedia

  • Website: academedia.se
  • Type: Corporate
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1996
  • Headcount: 10001+
  • Number of deals in 2024: 1
  • LinkedIn: academedia

AcadeMedia AB is a prominent education provider based in Stockholm, Sweden, founded in 1996. The company serves approximately 200,000 individuals annually across various educational institutions, including preschools, primary, secondary, and adult education. In recent years, AcadeMedia has made several strategic acquisitions to enhance its offerings in the educational sector. Notably, the acquisition of Sandviks AS in January 2022 for NOK 87 million allows AcadeMedia to expand into the educational products and services market, leveraging Sandviks' expertise in early reading, which is closely related to educational toys. Other significant acquisitions include Espira in 2014, Pysslingen in 2011, Stepke in 2017, and Touhula Päiväkodit in 2024, all of which focus on early childhood education and preschool operations. These transactions reflect AcadeMedia's commitment to quality education and development opportunities for children, aligning with the principles of educational toys that promote learning through play.


10. Agoranov

  • Website: agoranov.com
  • Type: Corporate
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 42
  • LinkedIn: agoranov

Agoranov is a startup incubator based in Paris, Île-De-France, France, founded in 2000. They specialize in supporting technology and science startups through personalized assistance, fully equipped facilities, and acceleration programs. Agoranov has been actively involved in various innovative sectors, including the educational toy industry. Notably, they invested in Leka, a company that develops educational and therapeutic toys aimed at children with developmental challenges, in a seed round in 2015. Additionally, they have supported DYNSEO, which focuses on creating educational games for seniors, and Blue Frog Robotics, which develops interactive robots that can serve educational purposes. These transactions highlight Agoranov's commitment to fostering innovation in the educational toy space, making them a relevant investor in this category.


11. Index Ventures

  • Website: indexventures.com
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1996
  • Headcount: 51-200
  • Number of deals in 2024: 67
  • LinkedIn: index-ventures

Index Ventures is a venture capital firm founded in 1996, based in London, England. The firm invests in innovative startups across various sectors, including technology and healthcare, providing capital and strategic support to entrepreneurs. Notably, they have invested in Mind Candy, which raised funds through multiple rounds, including a Series A and a Convertible Note, focusing on engaging children's entertainment that often incorporates educational elements. Additionally, they have invested in ROLI, a company that creates music technology products, which can also be considered educational in nature. These transactions highlight Index Ventures' interest in companies that blend entertainment with learning, although their primary focus remains on broader technology and healthcare sectors.


12. Ascension

  • Website: ascension.vc
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 14
  • LinkedIn: ascension-media-group

Ascension is a venture capital firm based in London, England, founded in 2015. The firm specializes in funding early-stage tech businesses and impact-driven companies, providing tax-efficient investment funds and mentorship to help startups scale effectively. Notably, Ascension has invested in educational-focused companies such as Curiscope, which develops mixed reality educational products like The Virtuali-Tee, and Night Zookeeper, an educational platform aimed at enhancing children's creativity and learning through storytelling. These investments highlight Ascension's interest in supporting innovative educational tools, aligning with their mission to address societal challenges through technology.


13. 3i Group plc

  • Website: 3i.com
  • Type: Private Equity
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1945
  • Headcount: 201-500
  • Number of deals in 2024: 3
  • LinkedIn: 3i-group-plc

3i Group plc is a London-based private equity firm founded in 1945, specializing in private equity and infrastructure investments. The firm focuses on providing capital and expertise to mid-market companies, helping them grow sustainably. With a strong international presence and a diverse portfolio, 3i Group aims to create value for its stakeholders through strategic investments. Among their notable transactions in the educational toy sector, 3i Group acquired Early Learning Centre in 2001, a prominent brand known for its educational toys and resources for children. Additionally, they acquired a 24% stake in The Character Group in 2006, a company that produces a variety of toys, including educational products. These investments highlight 3i Group's engagement in the educational toy market, showcasing their commitment to supporting companies that contribute to children's learning and development.


14. Development Bank of Wales


The Development Bank of Wales is a public entity established in 2001 that provides financial support to Welsh businesses through loans and equity investments. Its mission is to facilitate business growth and economic development in Wales by offering various financial products tailored to the needs of small and medium-sized enterprises. Among its notable transactions, the bank has invested in Daydream Education, which raised $228K to scale its online K-12 curriculum, and Kinderly, which raised $390,922 in a venture round. These investments highlight the bank's engagement in the educational sector, particularly in companies that contribute to educational content and resources, aligning with the interests of the educational toy industry.


15. EQT Group

  • Website: eqtgroup.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 1001-5000
  • Number of deals in 2024: 30
  • LinkedIn: eqt-partners

EQT Group is a prominent investment firm founded in 1994, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Based in Stockholm, Sweden, EQT serves institutional investors by managing diverse investment portfolios across multiple sectors and geographies. Among their notable transactions, EQT has invested in educational organizations such as Academedia AB, a leading education provider in Sweden, and Dukes Education Group, which focuses on high-quality education services. Additionally, their investment in Touhula Varhaiskasvatus Oy, a company involved in early childhood education, further highlights their commitment to the education sector. These transactions demonstrate EQT's engagement in the educational landscape, which is relevant to the educational toy industry.



Educational Toy Insights: Key Investors in Europe


InvestorHeadquarterSizeFoundedDeals 2024
Bpifrance French Tech AccélérationParis, Île-De-France, France1-102015198
Kima VenturesParis, Île-De-France, France1-10201050
CrowdcubeLondon, England, United Kingdom (UK)51-20020103
Enterprise IrelandDublin, Dublin, Ireland501-1000199848
Sandbox & CoLondon, England, United Kingdom (UK)201-50020150
AlmiStockholm, Stockholm, Sweden201-50019947
LocalGlobeLondon, England, United Kingdom (UK)11-50201915
BgfLondon, England, United Kingdom (UK)51-200201153
AcademediaStockholm, Stockholm, Sweden10001+19961
AgoranovParis, Île-De-France, France11-50200042
Index VenturesLondon, England, United Kingdom (UK)51-200199667
AscensionLondon, England, United Kingdom (UK)11-50201514
3i Group plcLondon, England, United Kingdom (UK)201-50019453
Development Bank of WalesWrexham, Wales, United Kingdom (UK)201-500200126
EQT GroupStockholm, Stockholm, Sweden1001-5000199430


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