The fashion PR industry in the Nordics is vibrant and evolving, driven by a mix of innovative companies and traditional brands. It includes agencies dedicated to public relations, digital marketing, and influencer partnerships that help fashion brands enhance their visibility and connect with consumers. The sector is increasingly embracing sustainability and digital transformation, adapting to changing consumer preferences and online shopping trends. As Nordic brands gain global recognition, the industry is poised to expand, supporting the growth of distinctive Scandinavian design while promoting ethical fashion practices and craftsmanship.


The list features a mix of venture capital, private equity, and corporate investors primarily based in Sweden and Norway. Founded between 1936 and 2015, these investors range in size from small teams to major corporations with thousands of employees. In 2024, they collectively made over 100 investments, showcasing a strong commitment to drivinggrowth within the fashion PR space. Their strategies reflect a growing interest in capitalizing on innovative business models that cater to the evolving fashion industry.


Top 16 Fashion PR Investors in the Nordics


1. Almi

  • Website: almi.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 201-500
  • Number of deals in 2024: 7
  • LinkedIn: almi-ab

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. They specialize in providing loans, risk capital, and business development support to small and medium-sized enterprises (SMEs) in Sweden. Almi aims to enhance the growth and competitiveness of these businesses by offering tailored financial solutions and guidance. Among their notable transactions, Almi invested in Tini Garments, which raised $230,145 in a Seed Round on August 24, 2021. This investment highlights Almi's engagement in the fashion sector, alongside other investments in various industries, such as KSTING and settr., which showcase their diverse portfolio. Their commitment to supporting SMEs positions them as a potential partner for businesses in the fashion PR space.


2. EQT Group

  • Website: eqtgroup.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 1001-5000
  • Number of deals in 2024: 30
  • LinkedIn: eqt-partners

EQT Group is a prominent investment firm based in Stockholm, Sweden, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Founded in 1994, EQT serves institutional investors by providing expertise in managing diverse investment portfolios across multiple sectors and geographies. Notably, EQT has made significant investments in the fashion industry, including the acquisition of CBR Group, a women's clothing designer, which supports the company's expansion strategy and highlights their commitment to the fashion sector. Additionally, their strategic investment in United Talent Agency (UTA) positions them as a key player in the entertainment industry, which often overlaps with fashion through talent endorsements and collaborations. These transactions reflect EQT's active engagement in sectors that are relevant to fashion public relations.


3. Verdane

  • Website: verdane.com
  • Type: Private Equity
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1985
  • Headcount: 51-200
  • Number of deals in 2024: 7
  • LinkedIn: verdane-capital

Verdane is a private equity investment firm based in Oslo, Norway, founded in 1985. The firm specializes in growth equity investments, primarily targeting technology-enabled companies. Verdane provides capital and hands-on support to help businesses scale, with a keen focus on digitalization and decarbonization trends. Notably, Verdane has invested in several companies relevant to the fashion industry, including Centra, a SaaS e-commerce platform that supports fashion and lifestyle businesses, and Fashion Cloud, a B2B e-commerce platform that raised $26.6 million to accelerate its international expansion. These investments highlight Verdane's commitment to enhancing the market position of companies within the fashion sector, making them a relevant player in the fashion PR landscape.


4. Kinnevik

  • Website: kinnevik.com
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1936
  • Headcount: 11-50
  • Number of deals in 2024: 10
  • LinkedIn: investment-ab-kinnevik

Kinnevik is an investment company based in Stockholm, Sweden, founded in 1936. It partners with innovative entrepreneurs across various sectors, including healthcare, software, marketplaces, and climate tech, providing capital and operational support to help these companies scale and create long-term value. Notably, Kinnevik has made significant investments in the fashion industry, including funding rounds for Global Fashion Group, which operates Jabong, and ZALORA, a leading online beauty and fashion store in Southeast Asia. In 2016, Kinnevik participated in a funding round for Global Fashion Group, which raised EUR 300 million, and in 2013, it was part of a $100 million funding round for ZALORA. These transactions highlight Kinnevik's commitment to redefining industries and addressing global challenges, including those in the fashion sector.


5. Bestseller


Bestseller is a corporate investor based in Oslo, Norway, founded in 1975. As a major fashion retailer, Bestseller operates a variety of brands that provide stylish clothing and accessories at competitive prices through both physical stores and online platforms. Notably, Bestseller has made significant investments in Miinto, a Danish fashion portal, including a major acquisition that allowed Bestseller's CEO, Anders Holch Povlsen, to become the majority shareholder. This acquisition, along with multiple funding rounds in Miinto, highlights Bestseller's commitment to expanding its influence in the fashion e-commerce sector, making it a relevant player in the fashion industry.


6. eEquity

  • Website: eequity.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2010
  • Headcount: 11-50
  • LinkedIn: eequity

eEquity is a Stockholm-based venture capital firm founded in 2010, specializing in growth equity with a focus on digitally enabled business models primarily in the Nordics. The firm partners with entrepreneurs in various sectors, including technology and retail, providing both capital and strategic support to help scale businesses into regional and global leaders. Notably, eEquity has invested in several fashion-related companies, such as KidsBrandStore, which operates an e-commerce platform for children's fashion, and John Henric, a brand that specializes in men's clothing. Additionally, their investment in SON OF A TAILOR, a company that offers custom-tailored clothing, highlights their engagement in the fashion industry. These transactions reflect eEquity's commitment to supporting innovative fashion brands and their growth in the market.


7. Nordic Capital

  • Website: nordiccapital.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1989
  • Headcount: 201-500
  • Number of deals in 2024: 10
  • LinkedIn: nordic-capital

Nordic Capital is a private equity firm based in Stockholm, Sweden, founded in 1989. The firm specializes in investments across various sectors, including healthcare and technology, and is known for partnering with management teams to drive growth and operational improvements in its portfolio companies. Nordic Capital has a strong focus on creating long-term value and sustainability in its investments. Notably, they acquired a majority stake in Gina Tricot, a prominent Swedish fashion retail chain, in 2014, showcasing their engagement in the fashion industry. This investment reflects their strategy of diversifying their portfolio while also tapping into the fashion sector, which is relevant for fashion PR.


8. Industrifonden

  • Website: industrifonden.com
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1979
  • Headcount: 11-50
  • Number of deals in 2024: 9
  • LinkedIn: industrifonden

Industrifonden is a venture capital fund based in Stockholm, Sweden, founded in 1979. The firm specializes in investing in early-stage companies, particularly in the fields of Deep Tech, Life Science, and Transformative Tech. It provides financial support and strategic guidance to startups, helping them scale their innovative solutions. Notably, Industrifonden has invested in TrusTrace, a traceability technology platform that serves major fashion brands like adidas and Tapestry, highlighting its engagement in the fashion sector. Additionally, Industrifonden's investment in Foap, a mobile photography startup, indicates its broader interest in digital solutions that can be leveraged in fashion marketing and PR. Overall, Industrifonden aims to create long-term value through partnerships with passionate founders, including those in the fashion industry.


9. Schibsted

  • Website: schibsted.com
  • Type: Corporate
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1839
  • Headcount: 5001-10000
  • Number of deals in 2024: 3
  • LinkedIn: schibsted-asa

Schibsted Media Group is a prominent media company based in Oslo, Norway, with a history dating back to 1839. Initially focused on publishing, Schibsted has transitioned to a digital marketplace model, offering online platforms for classified ads and second-hand goods. In recent years, Schibsted has made strategic investments in the influencer marketing sector, notably increasing its stake in Inzpire.me from 25% to 90% in June 2023. This acquisition highlights Schibsted's focus on empowering users through digital services, particularly in the realm of influencer marketing, which is vital for fashion PR. Additionally, Schibsted led a funding round for Inzpire.me in 2019, further demonstrating its commitment to this space. These transactions indicate Schibsted's active role in the fashion PR industry, particularly through influencer marketing, making it a relevant player in this sector.


10. Altor Equity Partners

  • Website: altor.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2003
  • Headcount: 51-200
  • Number of deals in 2024: 6
  • LinkedIn: altor

Altor Equity Partners is a private equity investment management firm based in Stockholm, Sweden, founded in 2003. The firm specializes in providing consulting services across various sectors, including technology and consumer products, with a focus on enhancing operational efficiency and sustainable growth for its partners. Notably, Altor has made significant investments in the fashion sector, including the acquisition of a majority stake in Ideal of Sweden, a prominent Swedish design brand known for its fashion accessories. This acquisition highlights Altor's strategic interest in the fashion industry, complementing their broader investment strategy that includes companies like Meltwater and Curamando, which, while not directly in fashion, contribute to the digital transformation and operational efficiency that can benefit fashion brands. Altor's approach combines tailored investment strategies with a commitment to sustainable growth, making them a noteworthy investor in the fashion PR landscape.


11. Sanoma

  • Website: sanoma.com
  • Type: Corporate
  • Headquarters: Helsinki, Uusimaa, Finland
  • Founded year: 1889
  • Headcount: 5001-10000
  • LinkedIn: sanoma

Sanoma is a media and educational publishing company based in Helsinki, Finland, founded in 1889. With a workforce of 5001-10000 employees, Sanoma provides a diverse range of learning solutions and media content, including printed and digital learning materials and teaching platforms. They serve educational institutions and media consumers across multiple European countries. Notably, Sanoma has made significant investments in the fashion sector, including the acquisition of Fashionchick, where they increased their ownership from 55% to 100% in September 2013. This acquisition was aimed at enhancing Fashionchick's growth potential in the online fashion market, showcasing Sanoma's strategic interest in the fashion industry. Additionally, Sanoma has engaged in other acquisitions to bolster its digital media presence, although these are less relevant to the fashion PR context.


12. Scope


Scope is an investment management firm based in Stockholm, Sweden, founded in 2001. With a small team of 1-10 employees, Scope specializes in building and managing consumer brands, providing investment and advisory services to entrepreneurs and management teams to facilitate sustainable growth. Notably, Scope acquired a 50% stake in Happy Socks, a Swedish clothing manufacturer, aiming to double sales figures by 2015. This investment highlights their engagement in the fashion industry. Additionally, their portfolio includes brands like Klättermusen and Miss Mary, further emphasizing their focus on consumer brands and sustainability. While they have also been involved in technology and other sectors, their active participation in fashion-related investments positions them as a relevant player in the fashion PR landscape.


13. Creandum

  • Website: creandum.com
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2003
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: creandum

Creandum is a venture capital firm based in Stockholm, Sweden, founded in 2003. The firm specializes in supporting early-stage entrepreneurs in building global, category-defining companies. With a focus on nurturing companies from seed to IPO, Creandum provides venture capital investment, strategic support, and networking opportunities across various sectors, including fintech and health tech. Notably, Creandum has been involved in significant transactions within the fashion context, particularly with Depop, a social shopping platform that has raised multiple funding rounds (Series A, B, and C) totaling over $100 million. This platform is particularly relevant to the fashion PR industry as it targets young consumers and integrates social media with shopping, highlighting Creandum's interest in innovative fashion-related business models. Additionally, their investment in Passionfroot, a platform that could potentially cater to creative entrepreneurs, further demonstrates their engagement with emerging trends that may intersect with fashion and PR.


14. Superhero Capital


Superhero Capital is a venture capital firm based in Helsinki, Uusimaa, Finland, founded in 2015. The firm specializes in seed funding for software-driven startups in the New Nordics region, providing financial backing and strategic support to entrepreneurs. With a focus on empowering founders and fostering innovation in the technology sector, Superhero Capital has made several investments, including notable transactions in the fashion space. One such investment is in Cloud Factory Jewelry, which raised €2M in a seed round to enhance its manufacturing capabilities and develop its online platform for 3D printed jewelry. This involvement highlights Superhero Capital's interest in the intersection of technology and fashion, making them a relevant player in the fashion PR landscape. Additionally, they have invested in other sectors, such as recruitment, showcasing their diverse investment portfolio.


15. Litorina

  • Website: litorina.se
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1998
  • Headcount: 11-50
  • LinkedIn: litorina

Litorina is a private equity investment firm based in Stockholm, Sweden, founded in 1998. The firm specializes in private equity investments in Nordic niche market-leading companies, partnering with management teams and entrepreneurs to provide capital, strategic guidance, and operational support aimed at driving growth and value creation. Litorina focuses on well-managed, profitable companies primarily in the business services and consumer sectors. Notably, Litorina has made significant investments in the fashion industry, including the acquisition of Care of Carl, a Swedish online retailer of men's fashion, in 2011 and again in 2018. Care of Carl has shown impressive growth, with a turnover of approximately $22 million and an annual growth rate exceeding 20%. These transactions highlight Litorina's active role in the fashion sector, particularly in the retail space, showcasing their capability and interest in fashion-related investments.


16. ChromaWay

  • Website: chromaway.com
  • Type: Corporate
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2014
  • Headcount: 11-50
  • LinkedIn: chromaway

ChromaWay is a technology company based in Stockholm, Sweden, specializing in blockchain solutions through its relational blockchain platform, Chromia. Founded in 2014, the company empowers businesses and organizations to develop decentralized applications across various industries, including gaming and finance. In a notable move into the fashion industry, ChromaWay acquired the Swedish American fashion label Blk Dnm on June 6, 2023, marking its first acquisition in this sector. This acquisition reflects ChromaWay's intention to leverage its blockchain technology to enhance operational efficiency and security within the fashion industry, potentially creating innovative solutions for fashion brands. Additionally, ChromaWay has been involved in other transactions, such as the seed funding of Neoki, but its direct involvement in fashion through Blk Dnm is particularly significant for its relevance in the fashion PR context.



Fashion PR Insights: Key Investors in the Nordics


InvestorHeadquarterSizeFoundedDeals 2024
AlmiStockholm, Stockholm, Sweden201-50019947
EQT GroupStockholm, Stockholm, Sweden1001-5000199430
VerdaneOslo, Oslo, Norway51-20019857
KinnevikStockholm, Stockholm, Sweden11-50193610
BestsellerOslo, Oslo, Norway10001+19750
eEquityStockholm, Stockholm, Sweden11-5020100
Nordic CapitalStockholm, Stockholm, Sweden201-500198910
IndustrifondenStockholm, Stockholm, Sweden11-5019799
SchibstedOslo, Oslo, Norway5001-1000018393
Altor Equity PartnersStockholm, Stockholm, Sweden51-20020036
SanomaHelsinki, Uusimaa, Finland5001-1000018890
ScopeStockholm, Stockholm, Sweden1-1020010
CreandumStockholm, Stockholm, Sweden11-50200317
Superhero CapitalHelsinki, Uusimaa, Finland1-1020157
LitorinaStockholm, Stockholm, Sweden11-5019980
ChromaWayStockholm, Stockholm, Sweden11-5020140


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