The sports media and broadcasting industry in Benelux is dynamic and rapidly evolving. It features television networks, production companies, and digital platforms that cater to a passionate audience for live sports, news, and analysis. This sector thrives on innovation, tackling modern demands for streaming services and interactive content. Companies leverage technology to enhance viewer experiences, offering everything from traditional broadcast services to on-demand streaming options. As fan engagement grows, so does the industry’s focus on integrating data and analytics to capture and retain audiences, promising a future shaped by technological advancements.


The investors in this list showcase a remarkable mix of private equity, corporate, and venture capital firms, operating from locations in Luxembourg, Belgium, and the Netherlands. Founded between 1994 and 2021, these 15 investors vary in size, with employee counts ranging from 11 to over 10,000. Through substantial investments in the sports media sector in 2024, firms like CVC Capital Partners stand out, highlighting a thriving investment environment that caters to growth in this industry.


Top 15 Sports Media and Broadcasting Investors in Benelux


1. Cvc

  • Website: cvc.com
  • Type: Private Equity
  • Headquarters: Luxembourg
  • Founded year: 2005
  • Headcount: 1001-5000
  • Number of deals in 2024: 16
  • LinkedIn: cvc-capital-partners

CVC Capital Partners is a leading private equity firm founded in 2005, based in Luxembourg, managing approximately €193 billion in assets for over 1000 clients, including pension funds and institutional investors. The firm specializes in private equity, credit, secondaries, and infrastructure, focusing on delivering sustainable value and growth through strategic investments. CVC has a notable track record in the sports media and broadcasting sector, having acquired Dorna Sports, a key player in motorsport media rights, and invested heavily in Liga de Futbol Profesional, which oversees the broadcasting rights for Spanish football. Additionally, CVC's investment in Six Nations Rugby highlights its commitment to enhancing the media presence of major sporting events. These transactions underscore CVC's strategic focus on the sports industry, making it a significant player in the sports media and broadcasting landscape.


2. Euro Media Group


Euro Media Group (EMG) is a corporate investor based in Charleroi, Wallonia, Belgium, founded in 1982. The company specializes in media production, offering comprehensive broadcasting and digital media services tailored for live events. EMG has established itself as a leader in the industry, providing innovative solutions that cater to sports federations and television channels. Notable transactions include the acquisition of Netco Sports in September 2015, which specializes in sport second screen solutions, enhancing EMG's digital offerings in the sports sector. In May 2017, EMG acquired EBD, a key player in the Italian market for graphic enhancement and statistics in sports, further strengthening its portfolio in this area. Other significant acquisitions include Broadcast RF and Aerial Camera Systems, which bolster EMG's capabilities in RF solutions and specialized camera services, respectively. These strategic acquisitions highlight EMG's commitment to advancing its services in the sports media and broadcasting landscape.


3. Altice Group

  • Website: altice.net
  • Type: Corporate
  • Headquarters: Luxembourg
  • Founded year: 2001
  • Headcount: 10001+
  • LinkedIn: altice-group

Altice Group, founded in 2001 and headquartered in Luxembourg, is a telecommunications and mass media company that provides internet, TV, and phone services across Western Europe, Israel, the United States, and the Caribbean. The company has made significant strides in the media sector through strategic acquisitions. Notably, in 2017, Altice acquired Portugal's Media Capital Group for €440 million, gaining control over key media assets, including the commercial channel TVI, which is known for broadcasting various sports events. In 2019, Altice acquired a 60% stake in the French OTT startup Molotov, enhancing its content production capabilities and reach in the digital space. Furthermore, Altice has participated in funding rounds for media-related startups, such as Cheddar, which, while primarily focused on financial news, indicates Altice's interest in diverse media content. These transactions highlight Altice's commitment to expanding its media portfolio, including sports broadcasting.


4. Lrm

  • Website: lrm.be
  • Type: Venture Capital
  • Headquarters: Hasselt, Flanders, Belgium
  • Founded year: 1994
  • Headcount: 51-200
  • Number of deals in 2024: 1
  • LinkedIn: lrmnv

LRM is a venture capital investment company based in Hasselt, Flanders, Belgium, founded in 1994. The firm is dedicated to fostering sustainable economic growth in the Limburg region by providing financing and expertise to startups, scale-ups, and mature companies. LRM's investment portfolio includes a variety of sectors, with a notable focus on technology and innovation. Among their relevant transactions, LRM invested in Raw Stadia, a sports tech company that raised $1.63M to expand into the US market, particularly targeting the NFL. This investment highlights LRM's engagement in the sports sector. Additionally, LRM has participated in funding rounds for companies like Small Teaser and Zappware, which, while not directly in sports media, demonstrate their active role in supporting innovative ventures. Overall, LRM's commitment to fostering growth and innovation positions them as a relevant player in the sports media and broadcasting landscape.


5. United Media


United Media is a corporate media company based in Luxembourg, founded in 2013, that operates extensively in Southeast Europe. They provide a diverse range of services, including television broadcasting, digital content distribution, and original content production. Notably, United Media has made strategic acquisitions to bolster their media portfolio, including a 50% stake in Emsa Media, a digital hub that features popular sports portals like sportdog.gr. This acquisition highlights their engagement in the sports media sector. Additionally, they acquired TV Vijesti in 2021 and national television channels Pink BH and Pink M in 2018, further expanding their reach and programming quality in the region. These transactions reflect United Media's commitment to enhancing their media offerings, including sports content, to cater to a wide audience and provide advertising solutions for businesses.


6. Maor Investments


Maor Investments is a venture capital firm based in Luxembourg, founded in 2017, that specializes in investing in revenue-generating Israeli technology companies. They provide advisory services and facilitate connections between startups and European corporates, bridging the gap between Israeli innovation and European markets. Notably, Maor Investments has participated in significant funding rounds for companies in the sports media sector, including Minute Media, which raised $40 million in 2020 and is recognized for its digital sports content platforms, and WSC Sports, which raised $23 million to expand its automated sports video solutions. These transactions highlight Maor Investments' active role in the sports media and broadcasting landscape.


7. EVS Broadcast Equipment

  • Website: evs.com
  • Type: Corporate
  • Headquarters: Seraing, Wallonia, Belgium
  • Founded year: 1994
  • Headcount: 501-1000
  • Number of deals in 2024: 2
  • LinkedIn: evs-broadcast-equipment

EVS Broadcast Equipment SA, founded in 1994 and based in Seraing, Wallonia, Belgium, specializes in broadcast equipment and live video production solutions. The company offers a range of products, including live production servers and asset management systems, primarily catering to television networks and production companies. Their technology is designed to facilitate efficient live video production and content management, addressing the industry's shift towards digital media. In 2020, EVS made a significant move by acquiring Axon Digital for EUR 10.5 million, aiming to enhance its product offerings and global presence in the live production infrastructure market. More recently, in August 2024, EVS acquired MOG Technologies, a company specializing in file-based and software-defined video solutions, to expand its cloud-based services and live production ecosystem. These strategic acquisitions underscore EVS's commitment to advancing technology in the sports media and broadcasting sector.


8. Exor N.V.

  • Website: exor.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 26
  • LinkedIn: exor_2

Exor N.V. is a holding company based in Amsterdam, Netherlands, founded in 2009. It operates across various sectors, including automotive, healthcare, and media, and manages a diverse portfolio of companies such as Ferrari, Stellantis, and Philips. Exor focuses on enhancing value through strategic investments and operational support. Notably, Exor has made significant investments in the sports sector, including a recent funding of €200 million for Juventus Football Club S.p.A., a leading football club in Italy. This investment highlights Exor's commitment to the sports industry. Additionally, Exor acquired a 43.78% stake in GEDI Gruppo Editoriale S.p.A., which is involved in media operations, further emphasizing its interest in the media landscape. Exor also participated in a venture round for DICE, a company that could potentially intersect with sports media and broadcasting. Overall, Exor N.V. is actively engaged in investments that span both sports and media, positioning it as a relevant player in the sports media and broadcasting sector.


9. Fabric Ventures

  • Website: fabric.vc
  • Type: Venture Capital
  • Headquarters: Luxembourg
  • Founded year: 2012
  • Headcount: 11-50
  • Number of deals in 2024: 16
  • LinkedIn: fabricventures

Fabric Ventures is a venture capital firm based in Luxembourg, founded in 2012. The firm focuses on investing in the Open Economy, supporting early-stage companies across various sectors, including finance, gaming, and infrastructure. Notably, Fabric Ventures has made significant investments in the sports media and broadcasting context, particularly with Sorare, a fantasy sports platform that raised $10 million in a seed round in July 2020. They also invested in SorareData, a data application for tracking player performances, which raised €2 million in September 2023. These transactions highlight Fabric Ventures' engagement in the sports sector, showcasing their commitment to supporting innovative startups that intersect with sports media.


10. Stake Capital Group

  • Website: stake.capital
  • Type: Venture Capital
  • Headquarters: Luxembourg
  • Founded year: 2021
  • Headcount: 11-50
  • Number of deals in 2024: 12
  • LinkedIn: stake-capital

Stake Capital Group is a venture capital firm based in Luxembourg, founded in 2021. The firm specializes in blockchain and DeFi technologies, providing asset management and investment advisory services to businesses in the technology and finance sectors. Notably, Stake Capital has participated in several transactions relevant to the sports media and broadcasting industry, including a seed round investment in Eterlast, which raised $4.5 million to develop Web3 games for sports fans. Additionally, they invested in MetaFight, which raised over $1 million, further indicating their engagement in the sports sector. Their involvement in these projects highlights their commitment to exploring innovative solutions at the intersection of technology and sports, particularly in the realm of fan engagement and digital experiences.


11. Peak

  • Website: peak.capital
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2008
  • Headcount: 11-50
  • Number of deals in 2024: 8
  • LinkedIn: peak-capital

Peak Capital is a venture capital firm based in Amsterdam, Netherlands, founded in 2008. The firm specializes in investing in early-stage companies within the SaaS, marketplace, and platform sectors, primarily in Europe. They leverage their experience as former entrepreneurs to provide funding and support to innovative founders. Notably, Peak Capital has invested in Heja, a youth sports management social platform that raised $4.2 million in a seed round, indicating their engagement in the sports sector. Additionally, they participated in a funding round for Media Distillery, which, while not exclusively focused on sports, operates in the media technology space, potentially relevant to broadcasting. These transactions highlight Peak Capital's interest in supporting companies that can impact the sports media landscape.


12. LeanSquare

  • Website: leansquare.be
  • Type: Venture Capital
  • Headquarters: Belgium
  • Founded year: 2014
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: leansquare

LeanSquare is a venture capital investment fund based in Belgium, founded in 2014. The firm specializes in supporting innovative projects across various sectors, including the Cultural and Creative Industries, Enterprise Software, and Life Sciences. LeanSquare aims to provide financial investment, expertise, and networking opportunities to mature startups seeking growth. In recent transactions, LeanSquare has invested in CityLegends, which received nearly €1 million in seed funding to enhance its marketing and user base in the sports sector, and Raw Stadia, a sports tech company that raised $1.63 million to expand into the US NFL market. These investments highlight LeanSquare's engagement with the sports industry, particularly in technology and media applications.


13. SES Satellites

  • Website: ses.com
  • Type: Corporate
  • Headquarters: Betzdorf, Grevenmacher, Luxembourg
  • Founded year: 1985
  • Headcount: 1001-5000
  • Number of deals in 2024: 2
  • LinkedIn: ses

SES S.A. is a satellite telecommunications provider based in Betzdorf, Luxembourg, founded in 1985. The company operates a fleet of over 70 satellites, providing global coverage for video broadcast and data connectivity solutions across various sectors, including broadcasting and maritime. Notably, SES has made significant moves in the media landscape, such as the acquisition of RR Media for $242 million in 2016, which aimed to create a leading provider of media solutions. This acquisition highlights SES's commitment to enhancing its media capabilities, particularly in video broadcasting, which is crucial for sports media. Additionally, SES Networks, a subsidiary, has raised substantial funds to expand its services, further indicating their focus on improving connectivity and media distribution. Overall, SES Satellites plays a vital role in the sports media and broadcasting industry by providing the necessary infrastructure for content delivery.


14. Ergon Capital


Ergon Capital is a private equity firm based in Brussels, Belgium, founded in 2005. The firm specializes in investment management and sustainability consulting, partnering with families, entrepreneurs, and management teams to enhance business value while promoting ESG initiatives. Ergon Capital operates across various sectors, providing strategic support to its portfolio companies. Notably, the firm has made significant investments in the sports sector, including the acquisition of a majority stake in 360º Padel Group, the parent company of Padel Nuestro, which highlights their engagement in the sports industry. Additionally, they have invested in Keesing Media Group, a puzzle magazine publisher, and Looping Group, further diversifying their portfolio. While their focus is broad, their involvement in sports-related investments positions them as a potential player in the sports media and broadcasting landscape.


15. 7GC & Co

  • Website: 7gc.co
  • Type: Corporate
  • Headquarters: Luxembourg
  • Founded year: 2016
  • Headcount: 1-10
  • Number of deals in 2024: 2
  • LinkedIn: 7-global-capital

7GC & Co. is an investment management firm founded in 2016, based in Luxembourg, specializing in growth-stage internet businesses. The firm manages approximately $400 million in assets and focuses on facilitating access to European markets for US tech companies. Among their notable transactions, they participated in a $10 million venture round for Lucra Sports in December 2024, which is directly involved in the sports industry. Additionally, they invested $22.5 million in Cheddar, a media company that covers news and events, which may intersect with sports broadcasting. Their investment in Reliance Jio, while significant, is more focused on telecommunications and does not directly relate to sports media. Overall, 7GC & Co's involvement with Lucra Sports positions them as a relevant player in the sports media and broadcasting landscape.



Sports Media and Broadcasting Insights: Key Investors in Benelux


InvestorHeadquarterSizeFoundedDeals 2024
CvcLuxembourg1001-5000200516
Euro Media GroupCharleroi, Wallonia, Belgium1001-500019820
Altice GroupLuxembourg10001+20010
LrmHasselt, Flanders, Belgium51-20019941
United MediaLuxembourg1001-500020130
Maor InvestmentsLuxembourg11-5020173
EVS Broadcast EquipmentSeraing, Wallonia, Belgium501-100019942
Exor N.V.Amsterdam, North Holland, Netherlands11-50200926
Fabric VenturesLuxembourg11-50201216
Stake Capital GroupLuxembourg11-50202112
PeakAmsterdam, North Holland, Netherlands11-5020088
LeanSquareBelgium1-1020143
SES SatellitesBetzdorf, Grevenmacher, Luxembourg1001-500019852
Ergon CapitalBrussels, Brussels, Belgium11-5020050
7GC & CoLuxembourg1-1020162


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