The corporate event planning industry in Latin America is rapidly evolving, responding to growing demand for professional, immersive experiences. Companies in this sector range from venue providers and catering services to tech-enabled platforms that streamline event management. With the rise of virtual and hybrid events, a surge in tech startups is transforming traditional planning approaches. Increased focus on sustainability and personalization challenges industry players to innovate and enhance service offerings. Overall, this industry is heading toward a digital future, encouraging seamless integration of technology in every aspect of event planning.


The list features a mix of venture capital and private equity firms active in Latin America. Based primarily in Sao Paulo and Mexico City, these investors range in size from small firms with just a few employees to larger entities employing up to 50 individuals. Most were established within the last decade, with investment activities reflective of a vibrant market. In 2024 alone, firms like Canary and Bossa Invest made significant contributions, indicating a strong appetite for supporting startups in the corporate event planning space.


Top 10 Corporate Event Planning Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, and provides capital, strategic guidance, and access to a network of co-investors. Bossa Invest has been actively involved in the startup ecosystem, with 56 investments in 2024 alone. Notably, they have invested in Evnts, a company that raised funds in multiple rounds (Pre-Seed and Seed) in 2020, 2022, and 2023, focusing on event management solutions. Additionally, their investment in Airmeet, which raised $3 million in a Seed round in 2020, highlights their commitment to supporting platforms that facilitate virtual events, further emphasizing their relevance in the corporate event planning industry.


2. Smart Money Ventures


Smart Money Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2014. The firm specializes in investing in startups and providing strategic advisory services, particularly in technology and education sectors. In 2023, they invested in Evnts during its seed round, a company that is likely involved in corporate event planning, showcasing their interest in this area. Additionally, they have previously invested in InChurch and Basement, further demonstrating their active role in supporting innovative startups. Their focus on providing funding and expertise to help entrepreneurs grow positions them as a valuable partner for businesses in the corporate event planning industry.


3. Nexxus Capital


Nexxus Capital is a private equity investment firm based in Mexico City, Mexico, founded in 1995. The firm specializes in providing private equity and mezzanine debt to mid-sized companies in Mexico and Spain, managing multiple funds aimed at helping businesses grow and expand. Among their notable transactions, they invested in Santa Fe Grupo Hotelero in 2009, a company that operates in the hospitality sector, which is relevant to corporate event planning as it provides venues for corporate events and conferences. Additionally, they raised funds for Grupo CIE in 2002, a company involved in entertainment and event management, further indicating their engagement in sectors that intersect with corporate event planning. Their focus on enhancing operations and market presence for mid-sized companies aligns with the needs of businesses in the corporate event planning industry.


4. Cloud9 Capital

  • Website: cloud9capital.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: cloud9-capital

Cloud9 Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. The firm specializes in supporting Brazilian tech companies in their growth stages by providing venture capital investment, strategic guidance, and operational support. Cloud9 Capital aims to empower resilient entrepreneurs with scalable business models, helping them navigate market challenges. Notably, they have invested in Onfly, a travel and expense management platform, which raised 80 million reais (approximately $15 million) in a funding round led by Cloud9 Capital and Left Lane Capital. This investment highlights their engagement in sectors that intersect with corporate event planning, particularly in managing travel and expenses for corporate events.


5. Norte Ventures

  • Website: norte.ventures
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 1-10
  • Number of deals in 2024: 11
  • LinkedIn: norteventures

Norte Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. The firm specializes in providing resources and support for startups in the technology sector, offering consulting services, educational materials, and investment management to help entrepreneurs navigate the challenges of building and scaling their businesses. Norte Ventures has been active in the Brazilian market, focusing on empowering startups and fostering innovation. Notably, they participated in the Seed Round investment of FestaLab, which raised $1,500,000 on May 6, 2020. This investment indicates their engagement in the corporate event planning industry, as FestaLab is likely involved in event-related services. Additionally, they invested $3,500,000 in Musa, another startup, further showcasing their active role in supporting emerging businesses.


6. Liil Ventures

  • Website: liil.city
  • Type: Venture Capital
  • Headquarters: Mexico City, Mexico City, Mexico
  • Founded year: 2017
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: liil-ventures

Liil Ventures is a venture capital firm based in Mexico City, founded in 2017. The firm focuses on enhancing urban living through smart city and mobility solutions, investing in early-stage companies and providing strategic support to help entrepreneurs tackle urban challenges. Their investment portfolio includes notable transactions such as BusUp, a Barcelona-based corporate bus commuter management solution, which raised $6 million in a Series A round to expand its services into the US market. This investment highlights Liil Ventures' engagement in the corporate transportation sector, which is a critical component of corporate event planning. Additionally, they have invested in Urbvan, a startup providing private transportation shuttles in Mexico, further emphasizing their commitment to improving urban mobility solutions that can support corporate events.


7. Canary

  • Website: canary.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. They specialize in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of entrepreneurs. One of their notable transactions includes a $1.5 million seed round investment in FestaLab, a company that operates in the event planning space. This investment highlights Canary's engagement with startups that are relevant to corporate event planning, showcasing their commitment to supporting innovative solutions in this industry.


8. Atlantico

  • Website: atlantico.vc
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 4
  • LinkedIn: atlanticopartners

Atlantico is a venture capital firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in investing in early-stage companies across Latin America, providing both funding and strategic support to innovative founders. With a focus on companies that demonstrate early signs of product-market fit, Atlantico helps these businesses navigate their growth challenges. One notable transaction is their investment in FestaLab, which raised $1,500,000 in a seed round on May 6, 2020. This investment highlights Atlantico's engagement in the corporate event planning sector, as FestaLab is likely involved in organizing events, thus showcasing Atlantico's interest in this industry.


9. big_bets

  • Website: bigbets.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 10
  • LinkedIn:

big_bets is an investment and consulting agency based in Sao Paulo, Brazil, founded in 2019. They specialize in partnering with entrepreneurs to support the development of technology startups, providing investment consulting, mentoring, and strategic guidance to help early-stage companies navigate challenges and achieve growth. In 2020, big_bets made a notable investment in FestaLab, which raised $1,500,000 in a Seed Round. FestaLab operates in the event planning sector, indicating big_bets' engagement with companies that may be involved in corporate event planning. This investment highlights their willingness to support innovative ventures that could intersect with the corporate events industry.


10. PUMA México Sport S.A. de C.V.


PUMA México Sport S.A. de C.V. is a corporate investor based in Mexico City, Mexico, specializing in athletic footwear, apparel, and accessories. Founded in 1948, PUMA caters to a diverse customer base, including athletes and fashion enthusiasts, by offering a wide range of products designed for performance and style. The company operates through an online store, providing customers with easy access to their latest collections and promotions. Notably, PUMA has expanded its reach into the corporate event planning sector through its acquisition of Brandon Company AB in 2009. This Swedish company specializes in merchandising and events, and the acquisition was seen as a strategic marketing opportunity for PUMA, particularly following their collaboration during the Volvo Ocean Race. Brandon operates in multiple countries, enhancing PUMA's ability to engage in corporate events on a global scale.



Corporate Event Planning Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
Smart Money VenturesSao Paulo, Sao Paulo, Brazil11-5020141
Nexxus CapitalMexico City, Mexico City, Mexico11-5019950
Cloud9 CapitalSao Paulo, Sao Paulo, Brazil1-1020201
Norte VenturesSao Paulo, Sao Paulo, Brazil1-10202011
Liil VenturesMexico City, Mexico City, Mexico1-1020171
CanarySao Paulo, Sao Paulo, Brazil11-50201723
AtlanticoSao Paulo, Sao Paulo, Brazil1-1020194
big_betsSao Paulo, Sao Paulo, Brazil1-10201910
PUMA México Sport S.A. de C.V.Mexico City, Mexico City, Mexico1-1019480


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