The pet accessories manufacturing industry in the US thrives on a growing passion for pets and their well-being. Companies in this sector produce a wide array of products, including collars, harnesses, toys, grooming supplies, and tech gadgets like pet tracking devices. As pet ownership increases, so does consumer spending on enhanced products for pets, with a focus on health, comfort, and entertainment. Innovations such as smart collars and sustainable materials are gaining traction, indicating a shift towards smarter and eco-friendly solutions. This industry is expected to evolve further, influenced by technology and the changing preferences of pet owners.


This list showcases a mix of 15 prominent investors in the pet accessories manufacturing sector, representing venture capital and private equity firms alike. As of 2024, these investors made significant strides, with varying portfolio sizes from small teams with 1-10 employees to larger organizations exceeding 10,000. Noteworthy investors like Y Combinator, established in 2005, and newer entrants like Deep Tech Fund, founded in 2023, collectively made hundreds of investments in this vibrant industry last year.


Top 15 Pet Accessories Manufacturing Investors in the US


1. Sosv

  • Website: sosv.com
  • Type: Venture Capital
  • Headquarters: United States (USA)
  • Founded year: 1995
  • Headcount: 51-200
  • Number of deals in 2024: 170
  • LinkedIn: sosv

SOSV is a venture capital firm founded in 1995, based in the United States, that specializes in funding and supporting deep tech startups through its development programs. The firm provides venture capital investment and resources to help startups grow and succeed in various sectors, including health and climate technology. Notably, SOSV has made significant investments in the pet accessories manufacturing context, particularly through its involvement with Petcube, a company that has raised multiple rounds of funding, including a seed round in 2015 and several subsequent rounds in 2019 and 2020. These investments were aimed at expanding Petcube's sales and presence in retail markets. Additionally, SOSV participated in a venture round for Wild Earth in 2022, a company focused on pet food, further showcasing their engagement in the pet industry. SOSV operates globally, connecting innovative companies with investors, and their track record in the pet sector highlights their versatility as an investor.


2. 500 Global

  • Website: 500.co
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2010
  • Headcount: 201-500
  • Number of deals in 2024: 98
  • LinkedIn: 500-startups

500 Global is a venture capital firm and startup accelerator based in San Francisco, California, founded in 2010. The firm specializes in investing in early-stage technology companies, providing funding, mentorship, and resources to help founders scale their businesses. Notably, 500 Global has made significant investments in the pet accessories sector, including BarkBox, which raised $5 million in a Series A round in 2013, and PupBox, which received funding in a seed round in 2016. Additionally, they invested in CuidaMiMascota and Notti Pet Food, further showcasing their engagement in the pet industry. With a total of 98 investments in 2024, 500 Global continues to focus on innovative startups, including those in the pet accessories market, indicating their active role in this sector.


3. Y Combinator

  • Website: ycombinator.com
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2005
  • Headcount: 51-200
  • Number of deals in 2024: 802
  • LinkedIn: y-combinator

Y Combinator is a prominent startup accelerator and venture capital firm based in San Francisco, California, founded in 2005. It provides funding and mentorship to early-stage technology companies through a structured program that helps entrepreneurs launch and grow their businesses. Y Combinator has successfully launched over 4,000 startups, making it a key player in the technology startup ecosystem. Notably, Y Combinator has invested in several pet-related companies, including Petcube, which raised $10 million in Series A funding in 2017 and $2.6 million in a Seed Round in 2016, and LAIKA, a Colombian pet e-commerce platform that raised $12 million in Series A funding in 2021. These transactions highlight Y Combinator's engagement in the pet accessories manufacturing sector, showcasing their interest in innovative solutions and products for pet owners.


4. Michelson Impact Ventures

  • Website: michelson.vc
  • Type: Corporate
  • Headquarters: Los Angeles, California, United States (USA)
  • Founded year: 2016
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: michelson-impact-ventures

Michelson Impact Ventures is a social change fund based in Los Angeles, California, founded in 2016. The firm deploys impact investment capital into mission-aligned start-ups across various sectors, including education and healthcare, while also supporting innovations through funding and accelerator programs aimed at driving social change and improving outcomes for underserved communities. Notably, Michelson Impact Ventures has invested in several pet-related companies, including Dogly, which focuses on pet products and services, Dr. Cuddles, which raised $200,000 in 2023 for pet care solutions, and Mella Pet Care, indicating their active engagement in the pet accessories manufacturing industry. These transactions highlight their commitment to fostering innovation in the pet sector, aligning with their broader mission of social impact.


5. Deep Tech Fund (an Alumni Ventures Fund)

  • Website: av.vc
  • Type: Venture Capital
  • Headquarters: Manchester, New Hampshire, United States (USA)
  • Founded year: 2023
  • Headcount: 51-200
  • Number of deals in 2024: 258
  • LinkedIn: deep-tech-fund-av-focused-fund

Deep Tech Fund (an Alumni Ventures Fund) is a venture capital firm based in Manchester, New Hampshire, founded in 2023. It provides accredited investors and institutions with access to professionally-managed, diversified venture portfolios, leveraging a network of over 10,000 investors to connect them with high-quality investment opportunities in the startup ecosystem. The fund has been involved in several notable transactions in the pet accessories sector, including investments in Whistle, a maker of fitness trackers for dogs, and Ollie, which raised significant funding in 2024 for its pet food and accessories offerings. These transactions highlight the fund's engagement in the pet industry, particularly in innovative products that enhance pet care and well-being.


6. Advantage Capital


Advantage Capital is a venture capital firm based in New Orleans, Louisiana, founded in 1992. The firm specializes in providing equity and debt financing to small businesses, agribusiness, solar projects, and affordable housing, with a strong focus on supporting entrepreneurs in underserved communities. Their investment strategy includes flexible capital solutions aimed at helping businesses grow and thrive. Notably, Advantage Capital has been involved in several transactions relevant to the pet accessories manufacturing industry, particularly with Belladoggie, which raised undisclosed amounts in debt financing across multiple years (2009, 2010, and 2011). Additionally, they have invested in Manna Pro Products, further demonstrating their engagement in the pet-related market. This diverse portfolio showcases their capability and willingness to invest in the pet accessories sector, alongside their broader investment interests.


7. L Catterton

  • Website: lcatterton.com
  • Type: Private Equity
  • Headquarters: United States (USA)
  • Founded year: 1989
  • Headcount: 201-500
  • Number of deals in 2024: 23
  • LinkedIn: l-catterton

L Catterton is a private equity firm founded in 1989, specializing in investment management with a focus on consumer brands across various sectors. The firm partners with middle market companies and high-growth enterprises, providing capital and strategic guidance to enhance brand equity and market presence. Notably, L Catterton has made significant investments in the pet industry, including a Series C funding round for PetLove, a Brazilian pet platform, where they participated in a $150 million funding round. They also invested in 'I and love and you', a premium pet food brand, to accelerate its growth and expansion nationally. Additionally, L Catterton led a $6.3 million Seed funding round for Yummers, a pet lifestyle brand, which highlights their commitment to supporting innovative companies in the pet accessories and food sector. With a strong emphasis on consumer insights, L Catterton aims to drive growth and innovation within its portfolio companies, making them a relevant player in the pet accessories manufacturing space.


8. The Riverside Company


The Riverside Company is a private equity investment firm founded in 1988, based in New York, New York. It specializes in providing flexible capital solutions and strategic guidance to smaller middle-market businesses across various industries. Riverside manages a diverse portfolio of over 140 companies globally. Notably, Riverside has made significant investments in the pet accessories sector, including the acquisition of Outward Hound in August 2013, a company known for its innovative pet products. Additionally, Riverside acquired Tropikal Pet, a prominent pet food company in Turkey, in July 2010, further solidifying its presence in the pet industry. These transactions highlight Riverside's strategic focus on the pet accessories market, making it a relevant player in this field.


9. Hax

  • Website: hax.co
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2012
  • Headcount: 11-50
  • Number of deals in 2024: 55
  • LinkedIn: hax

HAX is a venture capital firm and startup incubator based in San Francisco, California, founded in 2012. The firm specializes in supporting hard tech startups by providing funding, engineering support, and access to manufacturing resources. HAX aims to accelerate the growth of early-stage companies through a collaborative environment and extensive networks. Notably, HAX has invested in Petcube, a company that creates innovative pet accessories, through multiple funding rounds, including a seed round in 2013 and a convertible note in 2019. This involvement highlights HAX's interest in the pet accessories market, despite their primary focus on hard tech and sustainability. Additionally, HAX has invested in other technology-driven companies like Elephant Robotics, showcasing their commitment to innovation across various sectors.


10. Kkr

  • Website: kkr.com
  • Type: Private Equity
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 1976
  • Headcount: 1001-5000
  • Number of deals in 2024: 74
  • LinkedIn: kkr

KKR & Co. Inc. is a prominent investment firm based in New York, specializing in private equity, credit, infrastructure, and real estate. Founded in 1976, KKR has established itself as a leader in asset management, providing solutions to institutional investors and individual clients. Notably, KKR has made significant strides in the pet industry, acquiring Pets at Home for £955 million in 2010, reflecting strong interest in the pet retail market. Additionally, KKR's investment in Gambol Pet Group, a leading pet food provider, showcases their commitment to expanding within the pet sector. In 2021, KKR also acquired Natural Pet Food Group, further solidifying their presence in the pet market. These transactions highlight KKR's strategic focus on the pet industry, making them a key player in the pet accessories manufacturing landscape.


11. Mars

  • Website: mars.com
  • Type: Corporate
  • Headquarters: Mclean, Virginia, United States (USA)
  • Founded year: 1935
  • Headcount: 10001+
  • Number of deals in 2024: 3
  • LinkedIn: mars

Mars, Incorporated, founded in 1935 and based in McLean, Virginia, is a leading corporate investor in the pet care, food and nutrition, and snacking industries. With over 10,000 employees, Mars has made significant strides in enhancing the lives of pets and consumers through quality offerings and sustainability initiatives. Notably, Mars Petcare has acquired Whistle, known as the 'Fitbit for dogs', for over $100 million, aiming to integrate technology into pet care. They also acquired Champion Petfoods, a Canadian premium pet food maker, for over $2 billion, further solidifying their position in the pet food sector. Additionally, Mars acquired PrettyLitter for $1 billion, showcasing their investment in innovative pet care solutions. These transactions highlight Mars's active role in the pet accessories manufacturing industry, making them a relevant investor in this space.


12. FJ Labs

  • Website: fjlabs.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 169
  • LinkedIn: fj-labs

FJ Labs is a venture capital firm based in New York, founded in 2015, that specializes in investing in marketplace and network effect businesses. They provide capital and strategic guidance to entrepreneurs across various industries, including e-commerce and logistics. With over 1,000 companies in their extensive portfolio, many of which have achieved unicorn status, FJ Labs has established itself as a significant player in the venture capital landscape. Notably, they have invested in Laika, a pet product retailer, during a Series B funding round, showcasing their commitment to the pet accessories market. Additionally, FJ Labs has participated in funding rounds for Embark Veterinary Inc., a company focused on pet genetics, indicating their broader interest in the pet industry. These transactions highlight FJ Labs' active engagement in the pet accessories manufacturing sector, making them a relevant investor in this field.


13. Platinum Equity

  • Website: platinumequity.com
  • Type: Private Equity
  • Headquarters: Beverly Hills, California, United States (USA)
  • Founded year: 1995
  • Headcount: 201-500
  • Number of deals in 2024: 20
  • LinkedIn: platinum-equity

Platinum Equity is a private equity firm based in Beverly Hills, California, specializing in mergers, acquisitions, and operations management. Founded in 1995, the firm manages over $48 billion in assets and has a diverse portfolio of approximately 50 companies across various industries. Notably, Platinum Equity has made strategic acquisitions in the pet accessories manufacturing sector, including the purchase of Petmate, a diversified pet products platform, and Cosmic Pet, both in 2021. These acquisitions highlight their commitment to investing in established companies within the pet accessories market, providing them with capital and operational expertise to drive growth and profitability.


14. Lerer Hippeau

  • Website: lererhippeau.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2010
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: lerer-hippeau-ventures

Lerer Hippeau is a venture capital firm based in New York, founded in 2010, that specializes in investing in early-stage startups. They provide essential funding and support to help businesses grow, connecting talented professionals with opportunities in their portfolio companies. Notably, Lerer Hippeau has been involved in several funding rounds for BarkBox, a leading e-commerce and content company for dog lovers, participating in their Series A, Series B, and Seed funding rounds. This involvement highlights their commitment to the pet accessories market. Additionally, they have invested in The Dodo, a media company focused on animal-related content, further demonstrating their interest in the pet industry.


15. Plug and Play Tech Center


Plug and Play Tech Center is an innovation hub and venture capital firm based in Sunnyvale, California, founded in 2006. They connect startups with corporations to foster growth and innovation, offering various programs including accelerator initiatives and investment opportunities. In 2024 alone, they made 253 investments, showcasing their active role in the venture capital landscape. Notably, they have invested in several companies within the pet accessories manufacturing context, including PiP Pet Recognition, which focuses on pet identification technology, Bond Pet Foods, which develops innovative pet food products, TeleTails, a telehealth platform for pets, and Cooper Pet Care, which aims to enhance pet care through technology. These transactions highlight their commitment to supporting innovation in the pet industry, making them a relevant player in this sector.



Pet Accessories Manufacturing Insights: Key Investors in the US


InvestorHeadquarterSizeFoundedDeals 2024
SosvUnited States (USA)51-2001995170
500 GlobalSan Francisco, California, United States (USA)201-500201098
Y CombinatorSan Francisco, California, United States (USA)51-2002005802
Michelson Impact VenturesLos Angeles, California, United States (USA)1-1020161
Deep Tech Fund (an Alumni Ventures Fund)Manchester, New Hampshire, United States (USA)51-2002023258
Advantage CapitalNew Orleans, Louisiana, United States (USA)51-20019925
L CattertonUnited States (USA)201-500198923
The Riverside CompanyNew York, New York, United States (USA)201-500198812
HaxSan Francisco, California, United States (USA)11-50201255
KkrNew York, New York, United States (USA)1001-5000197674
MarsMclean, Virginia, United States (USA)10001+19353
FJ LabsNew York, New York, United States (USA)11-502015169
Platinum EquityBeverly Hills, California, United States (USA)201-500199520
Lerer HippeauNew York, New York, United States (USA)11-50201023
Plug and Play Tech CenterSunnyvale, California, United States (USA)501-10002006253


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