The customer satisfaction survey industry in Latin America plays a critical role in understanding consumer behaviors and preferences. Companies within this sector include specialized survey platforms, data analytics firms, and technology solutions providers that focus on enhancing user experiences. Growing demand for real-time insights drives innovation, with tools offering personalized feedback mechanisms becoming increasingly popular. As businesses prioritize customer engagement, the industry is evolving towards more data-driven approaches, enabling brands to adapt quickly. Furthermore, advancements in artificial intelligence and analytics are transforming how insights are gathered, making real-time data a necessity for companies seeking to improve satisfaction levels.


The investors featured in this list vary in type, including venture capital and private equity firms, predominantly located in Brazil and Chile. Established between 2001 and 2020, these firms range in size from small teams to larger groups, with deal counts in 2024 showing notable activity—ranging from 3 to 56 investments. Some key players, like Canary and Kaszek, focus on innovative technology startups, amplifying their influence in the customer satisfaction survey market. This illustrates a robust investment climate aiming to boost customer experience solutions across Latin America.


Top 13 Customer Satisfaction Survey Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly within the technology sector. Bossa Invest supports these startups by providing capital, strategic guidance, and access to a network of co-investors, while also offering educational resources aimed at empowering entrepreneurs. Notably, Bossa Invest has participated in significant funding rounds for companies like Lattice, a people management platform that raised $60 million in Series E funding, and Birdie, an AI-powered SaaS platform that raised $7 million in seed funding. These investments reflect Bossa Invest's commitment to fostering growth in the startup ecosystem, particularly in areas that can enhance customer satisfaction and experience.


2. Canary

  • Website: canary.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of builders. Among their notable transactions, they have invested in Qulture.Rocks, a company that focuses on performance management and employee engagement, which directly relates to customer satisfaction. Other investments include Comp, Cloud Humans, and Social Miner, showcasing their diverse portfolio. Their commitment to supporting startups aligns with the goal of enhancing customer satisfaction through innovative solutions and technologies.


3. Kptl

  • Website: kptl.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: inseed-investimentos

KPTL is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. With over 15 years of experience in the investment landscape, KPTL has made more than 124 investments, focusing on innovative startups across various sectors. Notably, KPTL invested in MindMiners, which raised $1,098,438 in a seed round in January 2021. MindMiners specializes in providing insights through customer satisfaction surveys, showcasing KPTL's commitment to supporting companies that enhance customer experience. Additionally, KPTL has invested in Mereo and Sellbie, which, while not directly related to customer satisfaction surveys, reflect their broader strategy of backing innovative solutions in the market.


4. Dgf

  • Website: dgf.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2001
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: dgf-investimentos

DGF is a venture capital firm based in Sao Paulo, Brazil, founded in 2001. Specializing in high-growth technology companies, DGF partners with exceptional entrepreneurs to provide capital, strategic support, and networking opportunities to accelerate growth. Notably, DGF has invested in Reclame Aqui, a platform that facilitates consumer feedback and complaint resolution, which is directly relevant to customer satisfaction surveys. They have also invested in Data4Sales, a company that offers data solutions that can enhance customer satisfaction insights. These transactions highlight DGF's commitment to supporting businesses that contribute to the customer satisfaction survey industry.


5. Magma Partners

  • Website: magmapartners.com
  • Type: Venture Capital
  • Headquarters: Providencia, Santiago, Chile
  • Founded year: 2014
  • Headcount: 11-50
  • Number of deals in 2024: 6
  • LinkedIn: magma-partners

Magma Partners is a venture capital firm based in Providencia, Santiago, Chile, founded in 2014. The firm specializes in investing in early-stage startups across Latin America, with a strong emphasis on sectors such as fintech and insurtech. They have backed over 125 companies, aiming to address significant regional challenges and support scalable technology businesses. Notably, Magma Partners has invested in HelloGuru, which raised $1,150,000 in a seed round in April 2021, focusing on customer feedback and engagement solutions. Additionally, they have invested in Dataplor, which raised $2,000,000 in a seed round in July 2019, potentially indicating interest in data-driven solutions that could enhance customer satisfaction. Their involvement in these transactions highlights their commitment to supporting innovative companies that can improve customer experiences.


6. Mindset Ventures

  • Website: mindset.ventures
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2016
  • Headcount: 1-10
  • Number of deals in 2024: 7
  • LinkedIn: mindset-ventures

Mindset Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2016. The firm specializes in early-stage technology investments, providing capital and strategic support to startups across various sectors, including financial services and healthcare. Mindset Ventures aims to help these companies grow by offering business development assistance, mentorship, and access to valuable networks. Notably, they have been involved in significant transactions such as Pecan, which raised a total of $66 million in a Series C round and $35 million in a Series B round, focusing on data analytics that can enhance customer satisfaction. Additionally, their investment in Affogata, which raised $9.5 million, indicates their interest in companies that may contribute to understanding customer feedback and satisfaction. These transactions highlight Mindset Ventures' potential relevance in the customer satisfaction survey industry.


7. Thomson Reuters Costa Rica


Thomson Reuters Costa Rica is a corporate investor based in Heredia, Costa Rica, and is part of the larger Thomson Reuters organization, which was founded in 1977. The company specializes in legal services and information technology solutions, offering a wide range of products including legal research tools, tax compliance software, and media solutions. Their clientele includes legal professionals, accountants, and businesses across various sectors, all of whom utilize Thomson Reuters' services to enhance efficiency and ensure compliance. In recent years, Thomson Reuters Costa Rica has participated in several significant transactions, including investments in companies like Agolo, which focuses on data analytics, and Cuebiq, which specializes in location intelligence. These investments align with their goal of leveraging technology to improve service delivery and customer satisfaction, making them a relevant player in the customer satisfaction survey industry.


8. Monashees

  • Website: monashees.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2005
  • Headcount: 11-50
  • Number of deals in 2024: 18
  • LinkedIn: monashees-capital

Monashees is a venture capital firm based in Sao Paulo, Brazil, founded in 2005. The firm specializes in investing in technology-based companies across Latin America, providing not only funding but also support in areas such as talent acquisition and fundraising. Among their notable transactions, they invested in Keepcon, which raised funds in 2010 and is likely involved in customer feedback solutions. They have also invested in Pipedrive, a sales management tool that may incorporate customer satisfaction features, through multiple funding rounds from 2012 to 2017, raising significant amounts in each round. This diverse portfolio showcases Monashees' commitment to supporting innovative companies that could intersect with customer satisfaction and survey technologies.


9. Chile Ventures

  • Website: chileventures.vc
  • Type: Venture Capital
  • Headquarters: Santiago, Santiago, Chile
  • Founded year: 2015
  • Headcount: 1-10
  • Number of deals in 2024: 5
  • LinkedIn: chile-ventures

Chile Ventures is a venture capital firm based in Santiago, Chile, founded in 2015. The firm specializes in investing in technology startups, particularly those with recurring revenue models, and provides financial support ranging from $50k to $500k. They focus on small and medium enterprises in Latin America, addressing their need for access to financial products and growth resources. Notable transactions include their investment in FROGED, which raised $497,286 in a seed round in March 2020, indicating a potential interest in customer engagement solutions. They also invested in Vambe, which raised $3,850,000 in December 2024, and in Wird., which raised $1,000,000 in April 2022. These investments reflect their commitment to supporting innovative technology companies that may intersect with customer satisfaction survey methodologies.


10. Kaszek

  • Website: kaszek.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: kaszek-ventures

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm is dedicated to investing in and supporting entrepreneurs across various technology-driven industries in Latin America. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in the region. Among their notable transactions, they invested in GoIntegro, a human resources social engagement platform, which received growth equity funding to expand into Brazil. This investment highlights Kaszek's involvement in sectors that intersect with customer satisfaction, as GoIntegro's services are likely to enhance employee engagement and satisfaction, which are critical components of customer satisfaction surveys. Additionally, their investment in Truora, a company focused on combating fraud, suggests a broader interest in technology solutions that could also relate to customer trust and satisfaction.


11. Maya Capital

  • Website: maya.capital
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2018
  • Headcount: 1-10
  • Number of deals in 2024: 8
  • LinkedIn: mayacapital

MAYA Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2018. The firm specializes in seed stage investments in startups across Latin America, providing not only financial backing but also strategic support in areas such as hiring, market entry, and fundraising. In 2024, Maya Capital has already made 8 investments, including notable transactions like Crezes, which raised $750,000 in a Pre-Seed round, and Avra, which secured $2,000,000 in a Seed round. These investments reflect their commitment to supporting early-stage entrepreneurs in various sectors, including technology, which is relevant to customer satisfaction survey solutions. Their portfolio includes companies like Gupy, which raised $3,500,000 in a Series A round, indicating their active role in fostering growth in innovative sectors.


12. Invariantes Fund


Invariantes Fund is a venture capital fund based in Guatemala, founded in 2015, that specializes in investing in early-stage startups across the US and Latin America. The fund focuses on technology-driven companies, particularly in the software and hardware sectors. Notable transactions include their investment in Thankful, an AI platform that could potentially enhance customer satisfaction through automated responses and insights. They also invested in Symba, which raised funds for a platform that may involve customer engagement, and Dapta, which is focused on product development and marketing strategies that could relate to customer satisfaction. Overall, Invariantes Fund provides not only capital but also strategic support to help startups connect with clients and investors, making them a relevant player in the customer satisfaction survey industry.


13. Crescera Capital

  • Website: crescera.com
  • Type: Private Equity
  • Headquarters: Rio De Janeiro, Rio De Janeiro, Brazil
  • Founded year: 2008
  • Headcount: 11-50
  • Number of deals in 2024: 7
  • LinkedIn: bozano-investimentos

Crescera Capital is a private equity and venture capital firm based in Rio de Janeiro, Brazil, founded in 2008. The firm specializes in providing growth capital and strategic guidance to mid-sized companies across various sectors, including education, technology, and health. Crescera aims to enhance operational performance and prepare companies for market opportunities. Notably, they have participated in several transactions that align with customer satisfaction initiatives. For example, their investment in Rock Content, which raised $30 million in a Series B funding round, focuses on empowering brands through content, a critical aspect of customer engagement. Additionally, their involvement with Leads2b, which raised significant funding in both private equity and venture rounds, suggests a commitment to enhancing customer insights and lead generation, further supporting customer satisfaction efforts.



Customer Satisfaction Survey Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
CanarySao Paulo, Sao Paulo, Brazil11-50201723
KptlSao Paulo, Sao Paulo, Brazil11-5020205
DgfSao Paulo, Sao Paulo, Brazil11-5020013
Magma PartnersProvidencia, Santiago, Chile11-5020146
Mindset VenturesSao Paulo, Sao Paulo, Brazil1-1020167
Thomson Reuters Costa RicaHeredia, Heredia, Costa Rica51-20019774
MonasheesSao Paulo, Sao Paulo, Brazil11-50200518
Chile VenturesSantiago, Santiago, Chile1-1020155
KaszekSao Paulo, Sao Paulo, Brazil11-50201117
Maya CapitalSao Paulo, Sao Paulo, Brazil1-1020188
Invariantes FundGuatemala1-1020153
Crescera CapitalRio De Janeiro, Rio De Janeiro, Brazil11-5020087


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