The hotel interior design industry in Benelux is a vital sector that focuses on creating aesthetic and functional spaces within hotels. This industry incorporates firms specializing in design, architecture, and furnishings, providing customized solutions for hotels aiming to enhance guest experiences. From boutique hotels to large chains, companies are increasingly prioritizing innovative and sustainable design practices. With a growing emphasis on digital integration and eco-friendly materials, the industry is evolving to reflect modern trends. As travelers seek unique experiences, hotel designers must adapt quickly and creatively to capture attention, improving both functionality and visual appeal in hotel interiors.


The investor landscape in Benelux showcases a mix of venture capital firms, private equity groups, and corporate investors. Headquartered in Luxembourg, Amsterdam, and Utrecht, these 15 investors vary in size, with many founded in the past decade. In 2024, their activity included numerous deals—some targeting innovative startups while others focused on established firms in the hotel sector. Noteworthy players like Ingka Investments and Kartesia have demonstrated significant engagement, indicating strong interest in enhancing hotel interior design as a growing business frontier.


Top 15 Hotel Interior Design Investors in Benelux


1. HOWZAT Partners

  • Website: howzatpartners.com
  • Type: Venture Capital
  • Headquarters: Luxembourg
  • Founded year: 2006
  • Headcount: 1-10
  • Number of deals in 2024: 2
  • LinkedIn: howzat-media

HOWZAT Partners is a venture capital firm based in Luxembourg, founded in 2006. The firm specializes in investing in digital businesses and provides funding and strategic advisory services to early-stage companies. Their clientele primarily consists of entrepreneurs and startups seeking investment and guidance. Notably, HOWZAT Partners has participated in funding rounds for companies like SuitePad, which focuses on enhancing hotel guest experiences through digital solutions, and BYHOURS, a platform that allows users to book hotel rooms by the hour. These transactions highlight their involvement in the hospitality sector, particularly in areas that intersect with digital innovation and hotel operations.


2. Ingka Investments

  • Website: ingka.com
  • Type: Corporate
  • Headquarters: Leiden, South Holland, Netherlands
  • Founded year: 2018
  • Headcount: 51-200
  • Number of deals in 2024: 4
  • LinkedIn: ingka-investments

Ingka Investments, the investment arm of the Ingka Group, is a corporate investor based in Leiden, South Holland, Netherlands. Founded in 2018, it operates globally, primarily through IKEA stores and shopping centers. Ingka Investments focuses on providing affordable home furnishings and planning services while managing investments to support long-term growth and sustainability goals. Notably, they have invested in Livspace, a home interior design platform, raising significant funds in multiple rounds, which indicates a strong interest in the design sector. Additionally, their investment in Ori, a company developing robotic furniture systems, highlights their commitment to innovative solutions that can enhance urban living and potentially influence hotel interior design. Their recent investment in Winnow, which focuses on AI capabilities for food waste management, also reflects a broader interest in sustainability and efficiency in hospitality contexts.


3. Kartesia

  • Website: kartesia.com
  • Type: Private Equity
  • Headquarters: Leudelange, Esch-Sur-Alzette, Luxembourg
  • Founded year: 2013
  • Headcount: 51-200
  • Number of deals in 2024: 5
  • LinkedIn: kartesia

Kartesia is a private equity firm based in Leudelange, Esch-Sur-Alzette, Luxembourg, founded in 2013. The firm specializes in providing tailored financing solutions to lower mid-market companies across Europe, focusing on private corporate lending and asset management. In 2024, Kartesia made headlines with their acquisition of Hotelatelier, a boutique hotel operator managing 38 hotels under the Petit Palace and Icon Hotels brands. This acquisition aims to accelerate international growth in the hospitality sector. Additionally, they have previously invested in Petit Palace Hotels, indicating a sustained interest in the hotel industry. Their involvement in these transactions highlights their strategic positioning within the hospitality market, particularly in relation to hotel interior design.


4. Karmijn Kapitaal

  • Website: karmijnkapitaal.nl
  • Type: Private Equity
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2010
  • Headcount: 11-50
  • Number of deals in 2024: 1
  • LinkedIn: karmijn-kapitaal

Karmijn Kapitaal is a private equity investment firm based in Amsterdam, specializing in providing growth capital, acquisition financing, and management buy-out support for small and medium-sized enterprises (SMEs) in the Netherlands. Founded in 2010, the firm emphasizes diversity in management teams and actively collaborates with its portfolio companies to enhance operations and drive sustainable growth. Notably, Karmijn Kapitaal has invested in Gielissen Interiors & Exhibitions, a company that specializes in interior design and exhibitions, which aligns with the hotel interior design sector. Additionally, they acquired Pols Potten, a Dutch home goods store, further showcasing their interest in design-oriented businesses. These transactions highlight Karmijn Kapitaal's engagement in sectors that intersect with hotel interior design, making them a relevant player in this space.


5. Progress Tech Transfer Fund


Progress Tech Transfer Fund is a venture capital investment fund based in Luxembourg, founded in 2019. The fund specializes in sustainable technologies and provides proof-of-concept financing to support start-ups and spin-offs in bringing innovative solutions to market. It collaborates with universities and research organizations to scout and develop deep tech opportunities, focusing on addressing sustainability challenges. Notably, Progress Tech Transfer Fund has invested in Mogu, an Italian startup that develops fully circular products for interior design, which received funding to support its growth in biomaterials for design and architecture. This aligns with the hotel interior design sector's increasing emphasis on sustainability and innovative materials. Additionally, the fund's involvement in SQIM, formerly known as MOGU SRL, further emphasizes its commitment to supporting technologies that can enhance industrial growth and R&D in sustainable design, making it a significant player in the hotel interior design investment landscape.


6. Gilde Buy Out Partners


Gilde Buy Out Partners is a private equity firm based in Utrecht, Netherlands, founded in 1982. The firm specializes in investment management and business transformation services, focusing on providing growth solutions to mid-market businesses in Europe. Notably, Gilde has made significant investments in companies that operate within the design and furnishing sectors, such as their acquisition of Eichholtz Group in July 2019, a luxury furniture wholesaler. This investment aligns with the hotel interior design industry, as Eichholtz provides high-end furnishings that could be utilized in hotel settings. Additionally, Gilde's acquisition of Stankiewicz GmbH and The Spandex Group, while not directly related to hotel interiors, showcases their broader investment strategy in companies that may intersect with design and operational enhancements in various industries.


7. Forward Venture Capital

  • Website: forwardvc.com
  • Type: Venture Capital
  • Headquarters: The Hague, South Holland, Netherlands
  • Founded year: 2016
  • Headcount: 1-10
  • Number of deals in 2024: 2
  • LinkedIn: forwardventurecapital

Forward Venture Capital is a venture capital firm based in The Hague, South Holland, Netherlands, founded in 2016. The firm specializes in supporting early-stage entrepreneurs by providing both investment and guidance to accelerate their growth. While their primary focus is on sectors such as digital commerce and SaaS, they have made notable investments in the interior design space, particularly with Havenly. Havenly, an online interior design and e-commerce startup, has raised significant funding through multiple rounds, including $28 million in Series C in June 2021 and $32 million in Series C in October 2019. These transactions highlight Forward Venture Capital's engagement in the interior design industry, making them a potential player in the hotel interior design sector as well.


8. Pitchdrive

  • Website: pitchdrive.com
  • Type: Venture Capital
  • Headquarters: Antwerp, Flanders, Belgium
  • Founded year: 2018
  • Headcount: 11-50
  • Number of deals in 2024: 16
  • LinkedIn:

Pitchdrive is a venture capital firm based in Antwerp, Flanders, Belgium, founded in 2018. The firm specializes in early-stage investments, providing funding and mentorship to startups across various sectors, including B2B SaaS and e-commerce. In the hotel industry context, Pitchdrive has participated in significant funding rounds for companies like Hotel Manager, which raised multiple seed rounds to enhance its platform for hotel management. Additionally, Pitchdrive led a $3M funding round for Otamiser, a company focused on hotel booking software, indicating their commitment to supporting innovative solutions that improve hotel operations. These transactions highlight Pitchdrive's engagement in the hotel sector, particularly in technology that can impact hotel design and management.


9. Golden Egg Check

  • Website: goldeneggcheck.com
  • Type: Venture Capital
  • Headquarters: Enschede, Overijssel, Netherlands
  • Founded year: 2012
  • Headcount: 1-10
  • Number of deals in 2024: 10
  • LinkedIn: golden-egg-check

Golden Egg Check is a venture capital firm based in Enschede, Overijssel, Netherlands, founded in 2012. The firm specializes in startup analysis and investment management, providing services to enhance investor readiness and connect startups with potential investors. In 2024, they participated in a significant funding round for Runnr.ai, which raised €1 million for its automated hotel guest engagement software. This software allows hotels to automate communication with guests, showcasing Golden Egg Check's interest in technology that directly impacts the hotel industry. Additionally, they were involved in the Pre-Seed round for Haaven, further indicating their active role in supporting innovative startups, including those that may intersect with hotel interior design.


10. Slingshot Ventures


Slingshot Ventures is a venture capital firm based in Amsterdam, North Holland, founded in 2017. The firm specializes in investing in early-stage digital consumer businesses, providing not only financial support but also strategic guidance in areas such as branding, talent acquisition, and financial management. Their focus is on strong brands with satisfied customers and healthy profit margins, primarily in Western Europe. Notably, Slingshot Ventures has participated in funding rounds for Naduvi, a Dutch interior design e-commerce platform, which raised $10 million in a Series A round in May 2021, and previously raised $1,198,296 in a Seed round in April 2020. This involvement in the interior design sector highlights their potential relevance to hotel interior design investments.


11. Arches Capital

  • Website: arches.capital
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2018
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: arches-capital

Arches Capital is a venture capital firm based in Amsterdam, Netherlands, founded in 2018. The firm specializes in early-stage investments, providing both capital and strategic support to help companies scale. Arches Capital engages with a network of business angels who contribute expertise across various sectors, including technology and finance. Notably, in January 2024, Arches Capital led a funding round for Runnr.ai, which secured €1 million for its automated hotel guest engagement software. This software allows hotels to automate communication with guests via WhatsApp, enhancing the guest experience—a key aspect of hotel operations. Additionally, Arches Capital has invested in Desty Travel, further showcasing their interest in the travel and hospitality sector. Their model combines investment with active involvement in the growth of portfolio companies, ensuring they have the resources and guidance needed to succeed.


12. Graduate Entrepreneur Fund


Graduate Entrepreneur Fund is a venture capital firm based in the Netherlands, founded in 2021. It specializes in providing funding and support to early-stage startups founded by alumni of the universities of Delft and Rotterdam. The firm typically invests between €75K to €2M in ambitious founders, offering tailored support, coaching, and networking opportunities to help them navigate the challenges of entrepreneurship. Notably, the fund has participated in transactions relevant to the hotel industry, such as its investment in Drop.in, a startup that offers a web-based guest app for hotels, and Orderli, a QR-based ordering solution that can be utilized in hospitality settings. These investments highlight the fund's engagement with innovations that can enhance the hotel experience, making it a potential player in the hotel interior design space.


13. Adara Ventures

  • Website: adara.vc
  • Type: Venture Capital
  • Headquarters: Luxembourg
  • Founded year: 2005
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: adara-venture-partners

Adara Ventures is a venture capital firm based in Luxembourg, founded in 2005. The firm specializes in investing in early-stage technology companies across Europe, focusing on sectors such as cybersecurity, digital health, and data applications. Notably, Adara Ventures has participated in significant transactions within the hotel industry, including leading a funding round for Beonprice, a revenue management platform for hotels that raised €2 million. This investment highlights their engagement with the hospitality sector, particularly in technology solutions that can enhance hotel operations and revenue management. Additionally, they were involved in the Series A funding for BEONx, which, while not directly related to hotel interior design, indicates their active participation in the broader hospitality technology landscape.


14. Egeria

  • Website: egeriagroup.com
  • Type: Private Equity
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 1997
  • Headcount: 11-50
  • Number of deals in 2024: 4
  • LinkedIn: egeria

Egeria is a private equity investment firm based in Amsterdam, founded in 1997. The firm specializes in private equity and real estate, focusing on long-term value growth through partnerships with healthy businesses and real estate projects. Egeria operates primarily in the Netherlands, DACH region, and North America, providing capital and strategic support to help businesses achieve sustainable growth. A notable transaction in their portfolio is the acquisition of the Whitney Hotel in Beacon Hill for $57 million, which closed in October 2023. This hotel, with 65 rooms, represents Egeria's commitment to investing in the hospitality sector, highlighting their potential involvement in hotel interior design projects as they seek to enhance the value and appeal of their properties.


15. Rabo Ventures


Rabo Ventures, founded in 2002 and based in Utrecht, Netherlands, is a venture capital firm that specializes in providing equity capital to established and transformative companies, as well as top-tier funds. While their primary focus is on the Food & Agri and Sustainability sectors, they have also made significant investments in the hospitality industry. Notably, Rabo Private Equity BV, the private equity arm of the Rabobank Group, acquired a minority stake in Fletcher Hotels, a Dutch hotel chain, to support its growth ambitions in acquiring and renovating hotels. This transaction highlights Rabo Ventures' involvement in the hotel sector, particularly in aspects related to hotel development and renovation, which are closely tied to hotel interior design.



Hotel Interior Design Insights: Key Investors in Benelux


InvestorHeadquarterSizeFoundedDeals 2024
HOWZAT PartnersLuxembourg1-1020062
Ingka InvestmentsLeiden, South Holland, Netherlands51-20020184
KartesiaLeudelange, Esch-Sur-Alzette, Luxembourg51-20020135
Karmijn KapitaalAmsterdam, North Holland, Netherlands11-5020101
Progress Tech Transfer FundLuxembourg1-1020195
Gilde Buy Out PartnersUtrecht, Utrecht, Netherlands11-5019820
Forward Venture CapitalThe Hague, South Holland, Netherlands1-1020162
PitchdriveAntwerp, Flanders, Belgium11-50201816
Golden Egg CheckEnschede, Overijssel, Netherlands1-10201210
Slingshot VenturesAmsterdam, North Holland, Netherlands1-1020170
Arches CapitalAmsterdam, North Holland, Netherlands11-5020183
Graduate Entrepreneur FundNetherlands11-5020219
Adara VenturesLuxembourg11-5020055
EgeriaAmsterdam, North Holland, Netherlands11-5019974
Rabo VenturesUtrecht, Utrecht, Netherlands1-1020024


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