The health and wellness product stores industry in the US is rapidly evolving, driven by growing consumer demand for health-conscious options. This industry includes a variety of businesses, from brick-and-mortar health food stores to online retailers selling nutritional supplements, organic products, and natural personal care items. Companies often focus on clean, sustainable ingredients that resonate with health-oriented consumers. Additionally, this sector continuously embraces innovations, such as subscription-based models and personalized wellness plans, to cater to individual needs. Predictions indicate further expansion as awareness about health benefits and preventive care continues to rise.


The list features a range of investors engaged in the health and wellness sector, including prominent venture capital firms like Plug and Play Tech Center based in California. With varying sizes, from small teams to large investment firms, these investors were established from 1989 to 2023. They collectively made 1,020 investments in 2024, illustrating an active presence in the health-focused market, and offer significant financial backing and resources for innovators in this arena.


Top 15 Health and Wellness Product Stores Investors in the US


1. Y Combinator

  • Website: ycombinator.com
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2005
  • Headcount: 51-200
  • Number of deals in 2024: 802
  • LinkedIn: y-combinator

Y Combinator is a prominent startup accelerator and venture capital firm based in San Francisco, California, founded in 2005. It provides funding and mentorship to early-stage technology companies through a structured program that helps entrepreneurs launch and grow their businesses. Y Combinator has successfully launched over 4,000 startups, establishing itself as a key player in the technology startup ecosystem. Among its notable investments in the health and wellness sector are Soylent, which raised $120,000 in a Pre-Seed round in 2012, and Fitbit, which raised $2 million in Series A funding in 2008. Additionally, Y Combinator has invested in Nutrigene Inc., which raised $120,000 in a Pre-Seed round in 2018, and LemonBox, a company involved in health-related e-commerce. These transactions highlight Y Combinator's active role in supporting innovative health and wellness products.


2. 500 Global

  • Website: 500.co
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2010
  • Headcount: 201-500
  • Number of deals in 2024: 98
  • LinkedIn: 500-startups

500 Global is a venture capital firm and startup accelerator based in San Francisco, California, founded in 2010. The firm specializes in investing in early-stage technology companies, providing funding, mentorship, and resources to help founders scale their businesses. With a focus on innovative startups, 500 Global has made notable investments in the health and wellness sector, including SimplifiMed, Inc., which raised funds to enhance healthcare solutions, and Chefaa, a pharmacy delivery platform that aims to improve access to medications. Additionally, their investment in FabFitFun highlights their interest in lifestyle and wellness products. In 2024, 500 Global has been active with 98 investments, showcasing their commitment to supporting diverse sectors, including health and wellness.


3. Sosv

  • Website: sosv.com
  • Type: Venture Capital
  • Headquarters: United States (USA)
  • Founded year: 1995
  • Headcount: 51-200
  • Number of deals in 2024: 170
  • LinkedIn: sosv

Sosv is a venture capital firm founded in 1995, based in the United States, that specializes in funding and supporting deep tech startups through its development programs. With a focus on sectors like health and climate technology, Sosv provides venture capital investment and resources to help startups grow and succeed. Notably, they have invested in health and wellness companies such as Uplift Food, which has raised funds through multiple rounds, including Pre-Seed, Seed, and Convertible Notes, indicating a strong interest in health-oriented products. Additionally, they invested in Zotezo.com, a platform that likely aligns with health and wellness, further showcasing their involvement in this sector. Overall, Sosv connects innovative health-focused companies with investors, reinforcing their role in the health and wellness product stores industry.


4. Deep Tech Fund (an Alumni Ventures Fund)

  • Website: av.vc
  • Type: Venture Capital
  • Headquarters: Manchester, New Hampshire, United States (USA)
  • Founded year: 2023
  • Headcount: 51-200
  • Number of deals in 2024: 258
  • LinkedIn: deep-tech-fund-av-focused-fund

Deep Tech Fund (an Alumni Ventures Fund) is a venture capital firm based in Manchester, New Hampshire, founded in 2023. It provides accredited investors and institutions with access to professionally-managed, diversified venture portfolios. With a network of over 10,000 investors, the firm focuses on connecting them with high-quality investment opportunities in the startup ecosystem. The fund has been involved in several notable transactions in the health and wellness sector, including investments in Womaness, which raised funds in both 2021 and 2023, focusing on women's health products, and Oura, which raised $28 million in a Series B round for its health tracking technology. Additionally, they have invested in Beam Organics, which is involved in health-oriented products, further solidifying their presence in the health and wellness market.


5. L Catterton

  • Website: lcatterton.com
  • Type: Private Equity
  • Headquarters: United States (USA)
  • Founded year: 1989
  • Headcount: 201-500
  • Number of deals in 2024: 23
  • LinkedIn: l-catterton

L Catterton is a private equity firm founded in 1989, specializing in investment management with a focus on consumer brands across various sectors. The firm partners with middle market companies and high-growth enterprises, providing capital and strategic guidance to enhance brand equity and market presence. Notably, L Catterton has made significant investments in the health and wellness sector, including a strategic investment in IAFSTORE, which focuses on online dietary supplements in Italy. They also led a Series A1 financing round for Persona, a personalized vitamin program, and participated in a $35 million Series B round for Nutrafol, a company dedicated to personalized hair wellness solutions. These transactions highlight L Catterton's commitment to driving growth and innovation within health and wellness brands, leveraging consumer insights to support their portfolio companies.


6. Plug and Play Tech Center


Plug and Play Tech Center is an innovation hub and venture capital firm based in Sunnyvale, California, founded in 2006. They connect startups with corporations to foster growth and innovation, offering various programs including accelerator initiatives and investment opportunities. In 2024, they have made 253 investments, showcasing their active role in the venture capital landscape. Among their notable transactions, they have invested in health and wellness-focused companies such as Wellx, an InsurTech platform aimed at enhancing health services, and Pharmacy Marts, which indicates their engagement in the health product sector. Additionally, they have supported G.O.A.T. Fuel and Sempera Organics, further demonstrating their interest in health-related products and services.


7. StartUp Health

  • Website: startuphealth.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2011
  • Headcount: 11-50
  • LinkedIn: startuphealth

StartUp Health is a not-for-profit organization based in New York, founded in 2011, that focuses on health innovation. They support health entrepreneurs and startups through their Health Moonshot Communities, providing essential resources, networking opportunities, and media content aimed at addressing significant health challenges. StartUp Health has been involved in notable transactions in the health and wellness sector, including investments in Greatist, a health and wellness content company, and Gennev, a digital health company catering to women in midlife and menopause. These investments highlight their commitment to fostering innovation in health and wellness, making them a key player in this industry.


8. New Enterprise Associates (NEA)

  • Website: nea.com
  • Type: Venture Capital
  • Headquarters: Menlo Park, California, United States (USA)
  • Founded year: 1977
  • Headcount: 51-200
  • Number of deals in 2024: 57
  • LinkedIn: new-enterprise-associates

New Enterprise Associates (NEA) is a venture capital firm founded in 1977, based in Menlo Park, California. NEA specializes in investment management and advisory services for startups, particularly in the technology and healthcare sectors. The firm partners with entrepreneurs to provide funding and strategic guidance, helping them navigate the challenges of building successful businesses. NEA operates through a collaborative approach, emphasizing long-term relationships with founders. Notably, NEA has invested in Goop, a prominent lifestyle brand founded by Gwyneth Paltrow, which focuses on health and wellness products. Goop has successfully raised multiple funding rounds, including $50 million in Series C funding in 2018, $15 million in Series B in 2016, and $10 million in Series A in 2015. This involvement highlights NEA's commitment to the health and wellness space. Additionally, NEA participated in funding Brandless, a company that offers a range of health-conscious products, further demonstrating their interest in the health and wellness product stores sector.


9. FJ Labs

  • Website: fjlabs.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 169
  • LinkedIn: fj-labs

FJ Labs is a venture capital firm based in New York, founded in 2015, that specializes in investing in marketplace and network effect businesses. With a portfolio of over 1,000 companies, many achieving unicorn status, FJ Labs provides capital and strategic guidance to entrepreneurs across various industries, including e-commerce and logistics. Notably, they have participated in funding rounds for health and wellness-related companies such as Verb Energy, which raised $3.5 million to develop green-tea powered energy bars, showcasing their engagement in the health and wellness product space. Additionally, they have invested in The Essential, a company that raised funds in the pre-seed stage, further indicating their interest in health-focused startups. Their extensive investment activity, with 169 investments in 2024 alone, reflects their active role in supporting diverse sectors, including health and wellness.


10. Gaingels

  • Website: gaingels.com
  • Type: Venture Capital
  • Headquarters: Burlington, Vermont, United States (USA)
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 60
  • LinkedIn: gaingels

Gaingels is a venture capital firm founded in 2015, based in Burlington, Vermont, dedicated to investing in companies with diverse leadership. The firm focuses on providing capital and support to startups led by underrepresented groups, fostering diversity and inclusion in the innovation economy. Gaingels has been active in various sectors, including health and wellness. Notable transactions include their investment in Parsley Health, which raised funds to enhance its health services, and BetterBrand, a food tech company that aims to innovate in the health food space. Additionally, they participated in the funding of Drink Barcode, a performance-oriented beverage startup, indicating their engagement in the health and wellness beverage market. Through these investments, Gaingels not only supports diverse leadership but also contributes to the growth of health and wellness products.


11. Government of Canada

  • Website: canada.ca
  • Type: Corporate
  • Headquarters: Canada, Kentucky, United States (USA)
  • Founded year: 1999
  • Headcount: 10001+
  • Number of deals in 2024: 137
  • LinkedIn: government-of-canada

The Government of Canada is a public entity that provides a wide range of services and information to Canadian citizens and residents, addressing various needs including employment, immigration, health care, and taxation. Founded in 1999, it operates through multiple departments and agencies to ensure access to essential services and support for individuals and businesses across the country. In recent years, the Government of Canada has engaged in several transactions relevant to the health and wellness sector, including debt financing for Dose Juice and Umay CARE, as well as grants for PharmaChoice, Satya Organic, and Good Food For Good. These transactions highlight its role in promoting health and wellness initiatives, making it a significant player in the industry.


12. Goodwater Capital

  • Website: goodwatercap.com
  • Type: Venture Capital
  • Headquarters: Burlingame, California, United States (USA)
  • Founded year: 2014
  • Headcount: 51-200
  • Number of deals in 2024: 41
  • LinkedIn: goodwater-capital

Goodwater Capital is a venture capital firm based in Burlingame, California, founded in 2014. The firm specializes in consumer technology and supports seed-stage entrepreneurs by providing investment, resources, and a community to help them grow. Goodwater Capital focuses on various sectors, including healthcare and financial services, aiming to improve access to technology solutions for underserved communities. Among their notable transactions, they have invested in health and wellness-related companies such as FitHub, which raised $1.4 million in a seed round, and Mighty Health, which also secured funding in a seed round. Additionally, they have participated in funding rounds for WellEasy, Sova, and Fit!, further emphasizing their commitment to the health and wellness sector.


13. Tiger Global

  • Website: tigerglobal.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2001
  • Headcount: 51-200
  • Number of deals in 2024: 25
  • LinkedIn: tiger-global-management

Tiger Global Management, LLC is a prominent investment firm based in New York, specializing in both public and private equity investments. Founded in 2001, the firm manages approximately $50 billion and focuses on innovative companies leveraging technology. Their client base includes institutional investors and high-net-worth individuals seeking expert investment management and advisory services. Notably, Tiger Global has participated in significant transactions within the health and wellness sector, including a $350 million investment in PharmEasy, a leading online pharmacy and healthcare platform, and a funding round for Sunshine Teahouse Pvt. Ltd., which operates in the wellness beverage market. These investments highlight their interest in health-related products, alongside their broader investment strategy that spans various industries.


14. Khosla Ventures

  • Website: khoslaventures.com
  • Type: Venture Capital
  • Headquarters: Menlo Park, California, United States (USA)
  • Founded year: 2004
  • Headcount: 51-200
  • Number of deals in 2024: 97
  • LinkedIn: khosla-ventures

Khosla Ventures is a venture capital firm founded in 2004, based in Menlo Park, California. The firm specializes in providing funding and strategic guidance to startups across various sectors, including technology, healthcare, and sustainability. Notably, Khosla Ventures has been actively involved in the health and wellness sector, exemplified by their investments in Viome, a company dedicated to personalized health testing. Khosla Ventures participated in multiple funding rounds for Viome, including a $25 million Series D round in September 2024 and several Series C rounds totaling over $170 million. These investments highlight Khosla Ventures' commitment to supporting innovative solutions in health and wellness, making them a significant player in this industry.


15. Lerer Hippeau

  • Website: lererhippeau.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2010
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: lerer-hippeau-ventures

Lerer Hippeau is a venture capital firm based in New York, founded in 2010, that specializes in early-stage startups. They provide essential funding and support to help businesses grow, connecting talented professionals with opportunities in their portfolio companies. Notably, Lerer Hippeau has participated in several significant transactions in the health and wellness sector, including a $100 million Series B funding round for Medly Pharmacy, which focuses on pharmacy services. They also invested in Soylent, a company known for its meal replacement products, participating in multiple funding rounds that total over $74 million. Additionally, their investment in Prima, which raised $9.2 million to support sustainable growth and clinical research in wellness products, highlights their commitment to the health and wellness industry. These transactions demonstrate Lerer Hippeau's active role in supporting innovative health and wellness startups.



Health and Wellness Product Stores Insights: Key Investors in the US


InvestorHeadquarterSizeFoundedDeals 2024
Y CombinatorSan Francisco, California, United States (USA)51-2002005802
500 GlobalSan Francisco, California, United States (USA)201-500201098
SosvUnited States (USA)51-2001995170
Deep Tech Fund (an Alumni Ventures Fund)Manchester, New Hampshire, United States (USA)51-2002023258
L CattertonUnited States (USA)201-500198923
Plug and Play Tech CenterSunnyvale, California, United States (USA)501-10002006253
StartUp HealthNew York, New York, United States (USA)11-5020110
New Enterprise Associates (NEA)Menlo Park, California, United States (USA)51-200197757
FJ LabsNew York, New York, United States (USA)11-502015169
GaingelsBurlington, Vermont, United States (USA)11-50201560
Government of CanadaCanada, Kentucky, United States (USA)10001+1999137
Goodwater CapitalBurlingame, California, United States (USA)51-200201441
Tiger GlobalNew York, New York, United States (USA)51-200200125
Khosla VenturesMenlo Park, California, United States (USA)51-200200497
Lerer HippeauNew York, New York, United States (USA)11-50201023


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