The home decor manufacturing industry in DACH thrives on creativity and craftsmanship. Companies producing furniture, textiles, decorations, and lighting cater to a growing consumer demand for stylish and functional home environments. This sector blends traditional craftsmanship with innovative design techniques, reflecting the region's strong manufacturing heritage. Notably, environmental sustainability is gaining traction, encouraging manufacturers to adopt eco-friendly materials and practices. E-commerce growth is also shaping the market, leading firms to enhance online sales platforms. As lifestyles evolve, there’s a noticeable shift toward personalized home decoration, making this industry a dynamic space poised for further growth.


The roster of investors in the home decor sector is intriguing, featuring a mix of venture capital and private equity firms. With headquarters primarily in Germany and Switzerland, these investors range from small teams to large entities managing significant assets. Established from as early as 1979 to as recently as 2019, their cumulative investment in 2024 reflects an active engagement in the sector. For instance, firms like TA Ventures and HV Capital have notably enhanced market players, indicating a robust appetite for innovative solutions within home decor manufacturing.


Top 12 Home Decor Manufacturing Investors in DACH


1. Rocket Internet SE


Rocket Internet SE is a venture builder based in Berlin, Germany, founded in 2007. The firm specializes in incubating and investing in internet and technology companies globally, providing operational support and capital to entrepreneurs. Rocket Internet has a diverse investment portfolio that spans various sectors, including eCommerce, PropTech, and FinTech. Notably, Rocket Internet has made significant investments in the home decor sector, particularly through its involvement with Home24, where it participated in multiple funding rounds, raising substantial amounts such as $131 million in June 2015 and $22.8 million in March 2016. Additionally, they invested in Mobly, a Brazilian home furnishings site, showcasing their interest in the home decor market. These transactions highlight Rocket Internet's active role in supporting companies that contribute to the home decor manufacturing industry.


2. HV Capital

  • Website: hvcapital.com
  • Type: Venture Capital
  • Headquarters: Flensburg, Schleswig-Holstein, Germany
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 28
  • LinkedIn: hvventures

HV Capital is a venture capital firm based in Flensburg, Schleswig-Holstein, Germany, founded in 2000. The firm specializes in investing in digital companies and provides capital and strategic guidance to startups from seed stage to exit, managing over €2.8 billion. Notably, HV Capital has invested in several companies within the home decor manufacturing context, including Home24, where they participated in multiple funding rounds (2009, 2012, and 2016), helping the company grow as a leading online retailer in the home decor space. They also invested in WestWing, a shopping club that focuses on home decor and furniture, further showcasing their engagement in this industry. These transactions highlight HV Capital's active role in supporting the growth of home decor businesses in Europe.


3. Hannover Finanz

  • Website: hannoverfinanz.de
  • Type: Private Equity
  • Headquarters: Hanover, Lower Saxony, Germany
  • Founded year: 1979
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: hannoverfinanz

Hannover Finanz is a private equity firm based in Hanover, Lower Saxony, Germany, founded in 1979. The firm specializes in providing equity capital to medium-sized family businesses in Germany, Austria, and Switzerland, focusing on sustainable growth through strategic investments and consulting services. Hannover Finanz has been involved in several notable transactions in the home decor manufacturing context, including the acquisition of Paper+Design in 2010, which specializes in decorative paper products, and Spectral Audio Möbel GmbH in 2008, known for its audio furniture. Additionally, their acquisition of Wofi Leuchten GmbH in 1988 and Nolte Group in 1991 further highlights their engagement in sectors related to home decor, as these companies are involved in lighting and furniture, respectively. This diverse portfolio reflects Hannover Finanz's commitment to supporting businesses that contribute to the home decor industry.


4. Sika

  • Website: sika.com
  • Type: Corporate
  • Headquarters: Baar, Zug, Switzerland
  • Founded year: 1910
  • Headcount: 10001+
  • Number of deals in 2024: 2
  • LinkedIn: sika

Sika AG is a specialty chemicals company founded in 1910, headquartered in Baar, Zug, Switzerland. With a global presence in 103 countries, Sika develops and produces innovative solutions primarily for the construction and industrial sectors. The company offers a wide range of products, including concrete admixtures, waterproofing systems, and flooring solutions. Sika's customers include construction companies and contractors who rely on its high-quality materials to enhance the durability and sustainability of their projects. Notably, Sika has made several acquisitions that are relevant to the home decor manufacturing sector. For instance, the acquisition of Butterfield Color, Inc. in 2017, a manufacturer of decorative concrete floor products, highlights Sika's commitment to expanding its offerings in decorative solutions. Similarly, the acquisition of Chema in 2023, a leading manufacturer of tile setting materials, further strengthens Sika's position in the market for products that are essential in home decor. These strategic moves demonstrate Sika's intent to enhance its product portfolio in areas that directly impact home aesthetics and functionality.


5. TA Ventures

  • Website: taventures.vc
  • Type: Venture Capital
  • Headquarters: Frankfurt, Hesse, Germany
  • Founded year: 2010
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: ta-ventures

TA Ventures is a venture capital firm based in Frankfurt, Hesse, Germany, founded in 2010. The firm specializes in early-stage technology startups across various sectors, including HealthTech and FinTech, providing capital and strategic support to help these startups grow in competitive markets. Notably, TA Ventures has participated in several funding rounds for companies like Urbanara, which operates in the home decor industry, and ettitude, which focuses on sustainable textiles. Their investment in Urbanara, which raised funds in 2012, highlights their engagement in the home decor sector. Additionally, their diverse portfolio and global presence allow them to build networks for their portfolio companies, further enhancing their strategic value.


6. Foundamental

  • Website: foundamental.com
  • Type: Venture Capital
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 2019
  • Headcount: 11-50
  • Number of deals in 2024: 7
  • LinkedIn: foundamental

Foundamental is a Berlin-based venture capital firm founded in 2019, specializing in the architecture, engineering, and construction (AEC) technology sectors. They provide early-stage funding and strategic support to startups, helping founders navigate the challenges of building their businesses. Their portfolio includes companies focused on 3D design, construction, renovation, and supply chain logistics, primarily targeting businesses in the AEC industry. Notably, Foundamental has invested in Dekoruma, an Indonesian home decor platform, during its Series C and pre-Series C funding rounds, highlighting their engagement in the home decor market. Additionally, they participated in funding rounds for Welcome Homes, a company focused on developing new home models and land technology, further emphasizing their interest in the home decor and residential construction sectors. These transactions illustrate Foundamental's commitment to supporting innovative solutions within the home decor manufacturing context.


7. Egeria REI GmbH Ijzendoorn & Co. KG


Egeria REI GmbH Ijzendoorn & Co. KG is a private equity investment firm based in Berlin, Germany, founded in 1997. The firm specializes in private equity and real estate, focusing on partnering with healthy businesses to drive sustainable growth through strategic investments. Egeria operates in the Netherlands, the DACH region, and North America, providing capital and management expertise to businesses seeking to expand and thrive. Among their notable transactions, Egeria acquired Nooteboom Textiles, a textiles wholesaler, in 2018, which connects them to the home decor sector through textile products. They also acquired Koninklijke Mosa, a company involved in ceramics, and Holonite, which may have applications in home decor. Furthermore, their acquisition of Klafs, a leading manufacturer of integrated saunas, highlights their interest in home wellness products, further aligning them with the home decor manufacturing industry. Overall, Egeria's diverse portfolio includes companies that contribute to the home decor market.


8. Burda Principal Investments


Burda Principal Investments is a venture capital firm based in Munich, Bavaria, Germany, founded in 2016. The firm specializes in growth stage investing, primarily in digital technology and media companies, providing long-term growth equity to entrepreneurs. Their portfolio includes successful internet-centric businesses across Europe, the U.S., and Asia. Notably, Burda has participated in significant funding rounds for Etsy, raising a total of $40 million in 2012, $20 million in 2010, and $27 million in 2008, all of which are relevant to the home decor sector as Etsy is a major platform for home decor products. Additionally, they led a £21 million Series E funding round for Notonthehighstreet.com, which offers a wide range of unique home decor items. They also invested $6.2 million in Blitsy, a platform focused on craft supplies, which can include home decor materials.


9. Mountain Partners


Mountain Partners is a venture capital firm based in Zurich, Switzerland, founded in 2005. The firm specializes in investment management and focuses on providing funding and operational support to startups and technology companies across Europe, Latin America, and Asia. Mountain Partners manages a diversified portfolio of VC funds aimed at empowering innovative businesses and facilitating their growth. Among their notable transactions, they invested in Urbanara, which raised approximately $5.9 million in a venture round in 2015, focusing on home textiles and decor. Additionally, they have invested in companies like Lunio Sleep and Luuna, which, while primarily in the mattress and sleep sector, also intersect with home decor through their product offerings. These investments suggest a potential interest in the home decor space, although their overall focus remains broader.


10. Capvis AG

  • Website: capvis.com
  • Type: Private Equity
  • Headquarters: Baar, Zug, Switzerland
  • Founded year: 1990
  • Headcount: 11-50
  • LinkedIn: capvis

Capvis AG is a private equity firm based in Baar, Zug, Switzerland, founded in 1990. The firm specializes in managing investments across various sectors, including healthcare and industrial technology, while also focusing on enhancing the market position of its portfolio companies through effective management and consulting. Notably, Capvis has made significant investments in the home decor manufacturing sector, including the acquisition of De Sede Group in 2007, a prominent Swiss manufacturer of premium quality upholstery and seating furniture. This acquisition highlights Capvis's commitment to the home decor industry. Additionally, Capvis has been involved in other acquisitions such as WMF Group and LISTA, further showcasing its diverse investment portfolio.


11. Partners Group

  • Website: partnersgroup.com
  • Type: Private Equity
  • Headquarters: Baar, Zug, Switzerland
  • Founded year: 1996
  • Headcount: 1001-5000
  • Number of deals in 2024: 19
  • LinkedIn: partners-group

Partners Group Holding AG is a prominent investment management firm based in Baar, Zug, Switzerland, specializing in private equity, private infrastructure, private real estate, and private debt. Founded in 1996, the firm manages over USD 149 billion in assets and is recognized for its innovative approach and commitment to sustainability. Among their notable transactions, Partners Group acquired a majority equity stake in Schleich, a company that, while primarily focused on toys, operates within the consumer goods sector, which can intersect with home decor. They also acquired Velvet CARE, a leading manufacturer of hygiene paper products, indicating their interest in manufacturing sectors. These transactions reflect Partners Group's strategy to support growth and enhance capabilities in various industries, including those that may relate to home decor.


12. Henkel

  • Website: henkel.com
  • Type: Corporate
  • Headquarters: Düsseldorf, North Rhine-Westphalia, Germany
  • Founded year: 1876
  • Headcount: 10001+
  • Number of deals in 2024: 3
  • LinkedIn: henkel

Henkel AG & Co. KGaA is a prominent chemical manufacturer and consumer goods company based in Düsseldorf, Germany, founded in 1876. The company specializes in adhesive technologies and consumer brands, offering a diverse range of products including adhesives, sealants, and home care items. Henkel emphasizes innovation and sustainability in its operations, catering to both businesses and consumers across various industries. Notably, Henkel's acquisition of JemPak Corporation for 118 million Canadian dollars in 2018 highlights its commitment to enhancing its position in the home care market, which is integral to home decor. Additionally, Henkel's involvement in various funding rounds, such as the Series B investment in Washmen, showcases its active engagement in expanding its portfolio, although this particular transaction is more focused on technology and services rather than home decor directly.



Home Decor Manufacturing Insights: Key Investors in DACH


InvestorHeadquarterSizeFoundedDeals 2024
Rocket Internet SEBerlin, Berlin, Germany201-50020070
HV CapitalFlensburg, Schleswig-Holstein, Germany11-50200028
Hannover FinanzHanover, Lower Saxony, Germany11-5019792
SikaBaar, Zug, Switzerland10001+19102
TA VenturesFrankfurt, Hesse, Germany11-5020105
FoundamentalBerlin, Berlin, Germany11-5020197
Egeria REI GmbH Ijzendoorn & Co. KGBerlin, Berlin, Germany51-20019970
Burda Principal InvestmentsMunich, Bavaria, Germany11-5020165
Mountain PartnersZurich, Zurich, Switzerland11-5020051
Capvis AGBaar, Zug, Switzerland11-5019900
Partners GroupBaar, Zug, Switzerland1001-5000199619
HenkelDüsseldorf, North Rhine-Westphalia, Germany10001+18763


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