The fitness technology industry in Latin America is carving new pathways in health and wellness through innovative startups. These companies develop a range of products and services, from fitness apps and wearables to digital platforms connecting trainers and clients. With a growing focus on personal health, interactive training experiences, and holistic well-being, this sector is thriving. Investments are surging as consumers seek solutions that blend fitness with technology, offering a glimpse into how lifestyle choices are evolving. As health consciousness increases, the future holds promise for startups that can uniquely cater to market demands.


This list showcases 15 investment firms specializing in fitness technology across Latin America. The blend of venture capital and corporate investment underlines a strong focus on early-stage companies. With headquarters in countries like Brazil, Mexico, and Colombia, these investors vary in size from small teams to medium-sized firms. Founded between 2008 and 2021, their contributions in 2024 reflect significant deal-making activity, particularly in the dynamic fitness sector. Each brings unique resources and insights, making them key players in this burgeoning industry.


Top 15 Fitness Technology Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, and has a strong focus on empowering entrepreneurs through capital, strategic guidance, and access to a network of co-investors. Notably, Bossa Invest has made significant investments in the fitness technology space, including FightCamp, which raised $8 million in a Series A round in July 2020, and Ergatta, which secured $5 million in a Seed round in July 2020. Additionally, they have invested in InstaFit, a fitness platform, in multiple seed rounds, showcasing their ongoing commitment to the fitness technology industry. Through these transactions, Bossa Invest not only supports the growth of fitness technology startups but also contributes to the broader startup ecosystem by providing educational resources for both investors and entrepreneurs.


2. Kaszek

  • Website: kaszek.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: kaszek-ventures

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across various technology-driven industries in Latin America. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in the region. Notably, they have been involved in significant transactions such as Gympass, which received a $220 million investment to expand its operations in the US and enter new categories, highlighting Kaszek's commitment to the fitness technology sector. Additionally, they have participated in funding rounds for Wellhub, a health and wellness platform, further demonstrating their engagement in fitness-related investments.


3. Norte Ventures

  • Website: norte.ventures
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 1-10
  • Number of deals in 2024: 11
  • LinkedIn: norteventures

Norte Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. The firm specializes in providing resources and support for startups in the technology sector, including consulting services, educational materials, and investment management. Norte Ventures aims to empower entrepreneurs and foster innovation within the Brazilian market. Notably, they have participated in several transactions that align with health and wellness, such as their investment in Sanii, a startup focused on promoting healthy aging, which raised R$ 8 million in a pre-seed round. Additionally, they were involved in the funding of Salú, a healthtech company, indicating their interest in the health and wellness sector. These transactions highlight Norte Ventures' potential relevance to the fitness technology industry.


4. Kptl

  • Website: kptl.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: inseed-investimentos

Kptl is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. With over 15 years of experience in the investment landscape, Kptl has made more than 124 investments, focusing on innovative startups across various sectors. Notable transactions include investments in NeuroUp, a company that may have applications in health and wellness, and Ages Bioactive, which raised over $1.4 million in 2022. Other investments, such as CowMed and Syos, indicate Kptl's engagement with technology-driven solutions, which could extend to fitness technology. Kptl provides not only capital but also strategic guidance to help companies grow and succeed in their respective markets, making them a potentially valuable partner for startups in the fitness technology space.


5. Veronorte

  • Website: veronorte.com
  • Type: Venture Capital
  • Headquarters: Sabanalarga, Antioquia, Colombia
  • Founded year: 2012
  • Headcount: 1-10
  • LinkedIn: veronorte

Veronorte is a venture capital firm based in Sabanalarga, Antioquia, Colombia, founded in 2012. The firm focuses on sustainable development in Latin America, investing in early and growth-stage companies across various sectors, including energy, agriculture, and healthcare. Veronorte aims to facilitate access to sustainable opportunities and help businesses navigate the regional market effectively. Among their notable transactions, Veronorte has invested in companies relevant to fitness technology, such as Welltok, which raised $75 million in Series E funding, and Virgin Pulse, which focuses on employee health and wellness solutions. Additionally, they participated in Viome's $25 million Series B funding round, a company that leverages technology for health insights. These investments highlight Veronorte's engagement in the health and wellness sector, making them a relevant player in the fitness technology landscape.


6. Newtopia VC

  • Website: newtopia.vc
  • Type: Venture Capital
  • Headquarters: Buenos Aires, Buenos Aires, Argentina
  • Founded year: 2021
  • Headcount: 11-50
  • Number of deals in 2024: 11
  • LinkedIn: newtopiavc

Newtopia Venture Capital is a venture capital firm based in Buenos Aires, Argentina, founded in 2021. The firm focuses on early-stage investments in technology startups across Latin America, providing financial support and mentorship to help startups achieve product-market fit and grow their businesses. Newtopia aims to foster innovation and entrepreneurship within the Latin American tech ecosystem. Notably, they have invested in healthtech companies like Pura Mente, which has seen significant growth in the health and wellness app sector, and Mizu Nutrition, which focuses on nutrition solutions. These investments highlight Newtopia's engagement in the health and fitness technology landscape, aligning with their mission to support innovative startups in the region.


7. Angel Ventures


Angel Ventures is a venture capital firm founded in 2008, based in Mexico, that specializes in investing in early-stage technology companies across Latin America. The firm provides funding, mentorship, and resources to help startups grow and succeed in various sectors, including FinTech and E-Commerce. Notably, Angel Ventures has invested in Scape Mexico, an on-demand wellness platform that raised $1.3M in a seed round in June 2023, highlighting their engagement in the fitness technology space. Additionally, they have participated in other transactions such as Gooroo and Citysense, which, while not directly related to fitness technology, demonstrate their active role in supporting innovative startups. Their commitment to educational programs for new investors and market entry support further enhances their profile as a venture capital firm that is invested in the growth of diverse technology sectors, including fitness technology.


8. Chile Ventures

  • Website: chileventures.vc
  • Type: Venture Capital
  • Headquarters: Santiago, Santiago, Chile
  • Founded year: 2015
  • Headcount: 1-10
  • Number of deals in 2024: 5
  • LinkedIn: chile-ventures

Chile Ventures is a venture capital firm based in Santiago, Chile, founded in 2015. The firm specializes in investing in technology startups, particularly those with recurring revenue models, and provides financial support ranging from $50k to $500k. They focus on small and medium enterprises in Latin America, addressing their need for access to financial products and growth resources. Notably, Chile Ventures led a seed funding round for Nutrix, a Chilean health-tech company, which raised $1.8M in April 2023. This investment highlights their engagement in the health and fitness technology sector. Additionally, they have participated in other seed rounds, such as Gauss Control and Kwali, which, while not directly related to fitness technology, demonstrate their active role in supporting innovative startups in the region.


9. Moriah Asset

  • Website: moriahasset.com.br
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: moriahasset

Moriah Asset is a corporate investor based in Sao Paulo, Brazil, founded in 2019. They specialize in technology and wellness, offering innovative tech solutions and health-related products. Their diverse portfolio includes healthy snacks, fitness-related services, and consulting, positioning them as a leader in the wellness and tech sectors. In 2024, Moriah Asset participated in several notable transactions, including a seed round investment in Utreino, which is likely focused on fitness technology. They also invested in Armybr, Power Focus, Desinchá, and Oakberry, with Oakberry raising over $19 million, indicating their active engagement in sectors that intersect with health and fitness.


10. Go4it Capital

  • Website: go4itcapital.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2015
  • Headcount: 1-10
  • LinkedIn: go4itcapital

Go4it Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2015. The firm partners with exceptional entrepreneurs to build innovative global businesses primarily in the sports, digital media, and well-being sectors. Go4it Capital focuses on providing both investment and strategic support to help these businesses grow, aiming to create a more active and enjoyable world. Notably, they have participated in funding rounds for Strava, a leading fitness tracking platform, which raised significant capital in both Series E and Series F rounds. Additionally, they have invested in Keemotion, a digital media startup that enhances sports experiences, further demonstrating their commitment to the sports and fitness technology landscape. Their investment in Fazenda Futuro, while primarily focused on plant-based food, also reflects a broader interest in health and well-being, which is relevant to the fitness technology sector.


11. Kortex Ventures

  • Website: kortexventures.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 1-10
  • Number of deals in 2024: 2
  • LinkedIn: kortexventures

Kortex Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. The firm is dedicated to transforming healthcare through technology, focusing on investing in health technology startups and providing strategic support through partnerships with major health groups in Brazil. Kortex Ventures has been involved in several notable transactions, including a $20 million Series A investment in Sweetch, an Israeli healthtech startup that leverages behavioral science technology, which can be relevant to fitness and health improvement. They also participated in funding rounds for Welbe Care, a B2B healthcare platform, and Biologix, further emphasizing their commitment to health technology. Their investments reflect a mission to identify and nurture innovative solutions in the healthcare sector, which may encompass aspects of fitness technology.


12. ArkFund


ArkFund is a venture capital firm based in San Francisco Tecoxpa, Ciudad De México, founded in 2016. The firm specializes in early-stage investments across diverse sectors, including Fintech, Health, and Education. ArkFund is dedicated to supporting founders by providing capital, mentorship, and access to a community of experienced investors. Notably, ArkFund has invested in several startups, including InstaFit, which raised $300,000 in a Seed Round in October 2017, focusing on fitness technology. Other investments include Terapify, a mental health platform, and Saludtools, which raised $1,000,000 in a Pre-Seed Round in October 2021, indicating a broader interest in health-related technologies. Through its Angel School program and various workshops, ArkFund aims to enhance the skills and networks of both founders and investors, fostering innovation across multiple industries.


13. Parceiro Ventures


Parceiro Ventures is a venture capital firm based in Sao Paulo, Brazil, specializing in investing in B2B software companies. Founded with the aim of providing essential funding to help businesses grow in a competitive landscape, the firm focuses on innovative solutions that cater to other businesses. In 2022, they invested in Next Fit, a startup that aims to become a leading solution for gym management in Latin America, highlighting their engagement in the fitness technology sector. In addition to this, they have participated in various other funding rounds, including Welbe Care and Prolog, which, while not directly related to fitness technology, showcase their active role in supporting emerging companies across different industries.


14. Latitud

  • Website: latitud.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 24
  • LinkedIn: latitude4

Latitud is a venture capital firm and startup accelerator based in Sao Paulo, Brazil, founded in 2020. The firm supports tech founders in Latin America by providing funding, mentorship, and community resources to help startups scale and succeed. Latitud has been involved in various transactions, including Clivi, which raised $10M for digital clinics and diabetes care management, and Saludtools, which raised $1M in pre-seed funding. These investments highlight Latitud's focus on health-related technology, aligning with the fitness technology sector.


15. Honey Island

  • Website: honeyisland.capital
  • Type: Venture Capital
  • Headquarters: Cidade Industrial De Curitiba, Paraná, Brazil
  • Founded year: 2015
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: hi.capital

Honey Island Capital is a venture capital firm founded in 2015, located in Cidade Industrial De Curitiba, Paraná, Brazil. The firm specializes in fintech investments and provides capital and strategic support to startups in the fintech and SaaS B2B sectors. Notably, Honey Island has invested in Tecnofit, a startup focused on gym management, leading a Series A round with a R$13 million investment in September 2021. This investment, along with an earlier seed round investment in Tecnofit in 2019, highlights Honey Island's commitment to supporting companies that enhance the fitness industry. Additionally, they have participated in other rounds for startups like Keiken and AgriConnected, although these are not directly related to fitness technology. Overall, Honey Island Capital is focused on building connections and offering mentorship to entrepreneurs, which can also benefit the fitness technology sector.



Fitness Technology Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
KaszekSao Paulo, Sao Paulo, Brazil11-50201117
Norte VenturesSao Paulo, Sao Paulo, Brazil1-10202011
KptlSao Paulo, Sao Paulo, Brazil11-5020205
VeronorteSabanalarga, Antioquia, Colombia1-1020120
Newtopia VCBuenos Aires, Buenos Aires, Argentina11-50202111
Angel VenturesMexico11-5020082
Chile VenturesSantiago, Santiago, Chile1-1020155
Moriah AssetSao Paulo, Sao Paulo, Brazil11-5020195
Go4it CapitalSao Paulo, Sao Paulo, Brazil1-1020150
Kortex VenturesSao Paulo, Sao Paulo, Brazil1-1020202
ArkFundSan Francisco Tecoxpa, Ciudad De México, Mexico1-1020160
Parceiro VenturesSao Paulo, Sao Paulo, Brazil1-102
LatitudSao Paulo, Sao Paulo, Brazil11-50202024
Honey IslandCidade Industrial De Curitiba, Paraná, Brazil1-1020153


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